Among those of us who have obsessively followed Alden Global Capital’s destruction of newspapers over the years, there was very little that was new in McKay Coppins’ 7,000-word magnum opus that The Atlantic published this week. Still, Coppins is a gifted writer, and he’s pulled together the full story in a manner that is both elegant and comprehensive.
The arc of Coppins’ narrative is familiar. Alden, a hedge fund, got into the newspaper business about a decade ago. At first, Alden indulged the chief executive it inherited from one of the chains it acquired, John Paton, and then turned on him when he wasn’t willing to go along with the drastic cost-cutting they insisted on. I imagine Alden co-founder Heath Freeman was initially impressed with the blunt, profane Paton, who was not averse to slashing expenses to align them with revenues. The problem was that Paton actually cared about journalism and was not on board with Freeman’s insistence on endless rounds of cuts in order to enrich himself and the other co-founder, Randall Smith.
One fact I hadn’t known previously is that Randall Smith, secretive and a generation or so older than Freeman, is the brother of Russ Smith, founder of the now-defunct New York Press. Russ also founded the Baltimore City Paper, the Washington City Paper and now runs the website Splice Today.
The New York Press was a big deal in the 1990s, as Coppins notes, publishing 10,000-word columns by Smith that attacked the elite media establishment. Smith also once published a lengthy takedown of The Boston Phoenix by another writer that infuriated all of us. I wish I still had a copy. No complaints by me about Smith, though — he wrote a favorable review of my first book for The Wall Street Journal, and I enjoy bantering with him on Twitter about music and baseball.
But back to our story. Coppins’ description of Freeman, the more active and public of the two partners in running Alden’s newspapers, is priceless:
People who know him described Freeman — with his shellacked curls, perma-stubble, and omnipresent smirk — as the archetypal Wall Street frat boy. “If you went into a lab to create the perfect bro, Heath would be that creation,” says one former executive at an Alden-owned company, who, like others in this story, requested anonymity to speak candidly. Freeman would show up at business meetings straight from the gym, clad in athleisure, the executive recalled, and would find excuses to invoke his college-football heroics, saying things like “When I played football at Duke, I learned some lessons about leadership.” (Freeman was a walk-on placekicker on a team that won no games the year he played.)
And Coppins’ description of Alden’s business model is right on target:
What threatens local newspapers now is not just digital disruption or abstract market forces. They’re being targeted by investors who have figured out how to get rich by strip-mining local-news outfits. The model is simple: Gut the staff, sell the real estate, jack up subscription prices, and wring as much cash as possible out of the enterprise until eventually enough readers cancel their subscriptions that the paper folds, or is reduced to a desiccated husk of its former self….
Alden’s calculus was simple. Even in a declining industry, the newspapers still generated hundreds of millions of dollars in annual revenues; many of them were turning profits. For Freeman and his investors to come out ahead, they didn’t need to worry about the long-term health of the assets—they just needed to maximize profits as quickly as possible.
Where I have a bit of a problem with Coppins is that though he credits some of the earlier reporting he relies on, he’s haphazard about it. I winced at his sole reference to Julie Reynolds, whom he quotes indirectly a single time and identifies only as a former reporter for the Monterey Herald in California. In fact, since leaving the paper Reynolds has been indefatigable in reporting on Alden. It was because of her 2017 cover story for The Nation, for instance, that we know Randall Smith used his ill-gotten newspaper gains to buy 16 mansions in Palm Beach, Florida. Just recently she reported for Nieman Lab that Alden’s acquisition of Tribune Publishing was tainted by dubious gamesmanship of the sort that should have prompted a do-over.
Then there’s the Baltimore hotel magnate Stewart Bainum, whose bid to buy Tribune fell short this past spring. In August, Rick Edmonds of Poynter reported that Bainum was launching a well-funded digital news nonprofit in order to compete with Alden’s Baltimore Sun. Coppins writes about that without giving any credit, and it’s being repeated in media circles as though it was his scoop.
But these are quibbles. Coppins is a gifted writer and has done a prodigious amount of reporting of his own.
Recently The Atlantic published an essay by Elaine Godfrey about the damage done to her hometown newspaper in Iowa by Gannett, the country’s largest newspaper chain. (Alden’s holdings come in second.)
The Atlantic deserves credit for using its prestige to focus on the local news crisis, and on the Wall Street greed that has transformed it into a catastrophe.
According to scientists, a “cold blob” of water has formed south of Greenland. The blob’s origins can be traced to rapidly melting glaciers, which in turn is the consequence of global warming. The blob could impede the flow of the Gulf Stream, which carries warm water north. And if that happens, the temperature in Europe may drop steeply, hurricanes may become more intense, and sea levels on the East Coast of the United States may rise even more rapidly than they are already.
“We’re all wishing it’s not true,” Peter de Menocal, a scientist at the Woods Hole Oceanographic Institution, told The New York Times earlier this month. “Because if that happens, it’s just a monstrous change.”
A monstrous change indeed — and one that we’ve known about for decades. The possibility that climate change could flip and, in just a matter of years, plunge part of the world into a new ice age is something that has occasionally made its way into the media. Yet the world has done very little about it. Massive amounts of greenhouse gases are still being pumped into the atmosphere. The climate is getting warmer and weirder.
So let’s turn the wayback machine to January 1998. That’s when The Atlantic, known then as The Atlantic Monthly, published a cover story called “The Great Climate Flip-Flop” by William H. Calvin, a theoretical neurophysiologist based at the University of Washington in Seattle.
Calvin’s article made an indelible impression on me — so much so that I’ve been storing it somewhere in the back of my head for all these years. After the Times published its recent story on the cold blob, I dug up Calvin’s article from a library database so I could see how they compared. The match was chilling, so to speak.
“Of this much we’re sure: Global climate flip-flops have frequently happened in the past, and they’re likely to happen again,” Calvin wrote. “It’s also clear that sufficient global warming could trigger an abrupt cooling in at least two ways — by increasing high-latitude rainfall or by melting Greenland’s ice, both of which could put enough fresh water into the ocean surface to suppress flushing.” (“Flushing” is a reference to the process by which the Gulf Stream carries warm water to the north, sinks to the bottom of the ocean, and returns as cold water to the south.)
Calvin’s article is filled with frightening details, including evidence that natural global warming in millenia past triggered ice ages in exactly the same way he was warning us about. Of course, those previous warm spells were not accelerated by human activity. Calvin also suggested that the flip-flop would not be gradual; once under way, it could wreak its havoc in just a few years.
As for what would happen in the aftermath, Calvin foresaw starvation, a population crash, and powerful countries invading poorer ones in order to commandeer their food supplies. “The effects of an abrupt cold last for centuries,” he wrote. “They might not be the end of Homo sapiens — written knowledge and elementary education might well endure — but the world after such a population crash would certainly be full of despotic governments that hated their neighbors because of recent atrocities. Recovery would be very slow.”
Unfortunately, the effect Calvin’s article had on me did not extend to anyone with the power and influence to do something about it.
For instance, consider the reaction of the late Michael Kelly, who took over as The Atlantic’s editor about a year after Calvin’s story was published. Kelly threw a party at the magazine’s headquarters in Boston — can we agree that it never should have been moved to Washington? — and I brought up Calvin’s work, perhaps hoping that Kelly was as energized as I was by it and was planning to run some follow-ups.
“Interesting if true” is how I recall his semi-dismissive reaction. He was hardly alone, of course.
So now scientists are actually taking measurements of what’s happening with the Gulf Stream, and the Times is taking notice. Its story was accompanied by a vibrant multimedia treatment, but the message was muddled. Data show that Europe might actually get warmer rather than colder. Or maybe Europe will get colder, but that “might ultimately be muted or possibly canceled out by continued global heating.”
This is good, careful reporting, reflecting the work and words of scientists who are by nature cautious. And yet all of it seems insufficient given the cataclysmic events we may be facing.
The Times does manage to bring on the drama by quoting from a story it published in 1998, around the same time that Calvin’s article appeared in The Atlantic. That’s when the Times profiled Wallace S. Broecker, whom it described in its headline as the “Iconoclastic Guru Of The Climate Debate.”
“The climate system is an angry beast, and we are poking it with sticks,” Broecker said.
We should have listened to Broecker. We should have listened to Calvin. We now need to take drastic measures as quickly as possible. Let’s just hope that they don’t have to be quite as drastic as some of Calvin’s more extreme ideas, like bombing the fjords of Greenland to stop the flow of fresh water into the ocean.
Re-entering the Paris climate agreement is nice, and was a necessary first step. But it’s not going to do much to prevent a new ice age — or the unimaginable human suffering that would come with it.
Strictly speaking, there is nothing actually wrong in James Fallows’ 4,000-word takedown of the political press, which has been the talk of liberal Twitter since it was published by The Atlantic earlier this month.
The sins he documents are real: reflexively balancing coverage between “both sides,” even when one side lies repeatedly; dwelling on the horse-race aspects of the contest; and wallowing in the spectacle, as we did in 2016, when then-candidate Donald Trump’s unhinged rallies proved to be far more entertaining than anything Hillary Clinton could offer.
But to argue, as Fallows does, that we’re doing it all over again, and that Joe Biden is falling victim to the same irresponsible coverage that befell Clinton four years ago, is to misunderstand the moment. To put a new twist on an old phrase, Fallows is missing the trees for the forest. His grasp of the big picture is solid. What he doesn’t see is that the 2020 campaign is being covered very differently compared to 2016.
“Many of our most influential editors and reporters are acting as if the rules that prevailed under previous American presidents are still in effect,” Fallows writes. “But this president is different; the rules are different; and if it doesn’t adapt, fast, the press will stand as yet another institution that failed in a moment of crucial pressure.”
So far, so good. But his contention that we’re dealing with a “Groundhog Day” universe, in which the campaign is playing out just like it did in 2016, doesn’t hold up to scrutiny. It’s no exaggeration to say that, four years ago, large segments of the political press had hated the Clintons for the previous quarter century. Hillary Clinton had to deal with her husband’s legacy, sexism, the bogus email story and the exaggerated Benghazi aftermath.
Biden surely has enemies, but they are fewer in number and softer of voice. Of course, he’s also campaigning in the midst of the worst pandemic since 1918-’19, so he hasn’t been scrutinized in quite as up-close-and-personal a manner as he otherwise would have been. Still, there is every reason to think that the vitriol directed toward Hillary Clinton was unique — that is, uniquely intense, uniquely awful and uniquely unfair.
Rather than deal with Fallows’ critique point by point, I want to bring up three stories that he doesn’t mention — the dogs that didn’t bark. They’re important because they demonstrate that it’s really not Groundhog Day. Any one of these stories would have been covered relentlessly four years ago regardless of their merits, and could have done great damage to the Biden campaign if given that kind of oxygen. Instead, all three have been relegated to the background. Yes, they could re-emerge, possibly at the debates. But the campaign will be over in a few weeks, and early voting has already begun.
• The Tara Reade story. Remember her? She was the former Senate staff member who stepped forward last spring and claimed that, years ago, Biden had pinned her to a wall and sexually assaulted her in the corridor of a Capitol Hill office building. The claim was shocking and seemed contrary to what we knew about Biden. But, at least at first, the media did not dismiss her charges. How could they? She was there, we weren’t, and she deserved to have a chance to tell her story.
Soon, though, Reade’s narrative unraveled. The two big blows came when the “PBS NewsHour,” in an exhaustively detailed report, found no evidence that Biden had ever been accused of sexual assault by anyone other than Reade — and that the logistics of the assault as she described them were literally impossible. Simultaneously, Politico reported that Reade had spent much of her adult life lying and cheating people out of money, and had never been heard to say anything negative about Biden.
That should have been the end of it — and, against all odds, it was, though in earlier campaign cycles it might have kept right on spinning. I do think the media made a mistake in not continuing to pursue the story to find out who, if anyone, was paying Reade. Still, it was a rare instance of a scandal being debunked and staying debunked.
• The Hunter Biden story. Who would have imagined that a salacious Rudy Giuliani-fueled tale of corrupt intrigue in Ukraine would have faded away? But it did, and despite occasional squeaks from the Trumpist right, it has remained on the fringes.
In case you’ve forgotten, Joe Biden’s son Hunter was wildly overpaid to serve on the board of a Ukrainian energy company called Burisma. Joe Biden, as vice president, pressured the Ukrainian government to remove the prosecutor general who had been investigating Burisma. That sounds pretty bad. But it turned out the prosecutor general was himself a corrupt hack, and Joe Biden had merely been acting at the behest of the entire international community.
There was more to it than that, but the bottom line is that there was no scandal. The media got off to a bad start, but soon realized they were being led down a rat hole and backed off. The last time I heard it mentioned was at the Republican National Convention, when former Florida attorney general Pam Bondi brought it up rather ineffectually.
• The dementia story. Now here’s one that the more mindless elements of the media really could have sunk their teeth into. All you have to do is remember the endless speculation after Hillary Clinton stumbled out of a car and then was diagnosed with pneumonia to understand how hard it is for the press to resist a story about a supposed medical cover-up.
In Biden’s case, the accusation coming out of the fever swamps is that Biden is suffering from dementia and that he is the mere puppet of the Democratic left, personified by his running mate, Kamala Harris, notwithstanding the fact that she’s never been a favorite of the left. The Trumpist right has been touting a Zogby poll that found more than half of respondents supposedly believe Biden “is in the early stages of dementia.”
For the most part, though, the media have ignored this foolishness. They see what everyone sees — that, at 77, Biden comes across as less energetic than he used to, but with no loss of mental acuity. The gaffes roll right off him; after all, he has been putting his foot in his mouth for his entire career. Besides, his opponent is Trump, who’s only a few years younger and can’t put together a coherent sentence.
“It’s rarely the new issues that most bedevil us,” Fallows writes. “It’s the same old problems and failures and blind spots and biases, again and again and again.” He’s right. But Biden enjoys significant advantages in terms of media coverage compared to Clinton four years ago. Perhaps the biggest of those advantages is one I haven’t even mentioned: The press now understands that Trump can win, and he’s turned out to be an even scarier threat to democracy than he appeared to be in 2016.
The final few weeks of the campaign are going to be incredibly ugly, especially now that the legacy of Ruth Bader Ginsburg and the politics of a vacant Supreme Court seat have been added to the mix. But Biden, unlike Hillary Clinton, is well-liked and has benefited from the media’s refusal thus far to wallow in phony scandals.
Political coverage of presidential campaigns can be and often is a catastrophe. This time around, though, it really is better.
Look at this image of the Emanuel African Methodist Episcopal Church‘s home page. Nothing has changed since the horrifying murders of nine people Wednesday evening. The site also includes this quote from Sister Jean German Ortiz, who, I assume, is or was a member of the church: “Jesus died a passionate death for us, so our love for Him should be as passionate.”
They died passionately for our sins — we, the inheritors and conservators of a Confederate-flag-waving, gun-drenched culture that has only partly come to terms with our legacy of slavery and racism. The Washington Post has sketches of each of the nine: Sharonda Coleman-Singleton, DePayne Middleton Doctor, Cynthia Hurd, Susie Jackson, Ethel Lance, Clementa C. Pinckney, Tywanza Sanders, Daniel Simmons and Myra Thompson. Sadly, with the possible exception of Rev. Pinckney, we’ll have an easier time remembering the name of the shooter, Dylann Storm Roof. There’s only one of him, and in any case evil holds our attention more easily than good.
I’m not sure why this terrible crime would spark any disagreements other than the inevitable disagreement over guns. But for some reason people are debating whether this is a “hate crime” or an act of “terrorism.” It strikes me that it’s obviously both — a home-grown act of terror committed by someone filled with hate.
But enough bloviating. Here is a short list of articles I’ve read that I hope will broaden our understanding.
I begin with our finest essayist, Ta-Nehisi Coates of The Atlantic, who has written an eloquent demand that South Carolina remove the Confederate flag immediately. He writes:
This moral truth [a reference to a speech by a Confederate politician] — “that the negro is not equal to the white man” — is exactly what animated Dylann Roof. More than any individual actor, in recent history, Roof honored his flag in exactly the manner it always demanded — with human sacrifice.
The New York Times publishes a piece by Douglas R. Egerton, the biographer of Emanuel AME founder Denmark Vesey, on the history of the church — a history marred by numerous racist attacks, the most recent coming in 1963. Here’s Egerton:
For 198 years, angry whites have attacked Emanuel A.M.E. and its congregation, and when its leaders have fused faith with political activism, white vigilantes have used terror to silence its ministers and mute its message of progress and hope.
Egerton also links to a 2014 Times article on the unveiling of a statue of Vesey, who, along with 34 others, was executed following a failed slave rebellion. Incredibly, there were those who opposed the statue on the grounds that Vesey was a “terrorist.” Think about that if you hear anyone deny that Roof carried out an act of terrorism.
I’ll close with my friend Charlie Pierce, who posted a commentary at Esquire on Thursday that demonstrated tough, clear-eyed thinking at a moment when the rest of us were still trying to figure out what had just happened. Pierce writes:
What happened in a Charleston church on Wednesday night is a lot of things, but one thing it’s not is “unspeakable.” We should speak of it often. We should speak of it loudly. We should speak of it as terrorism, which is what it was. We should speak of it as racial violence, which is what it was.
Please keep the nine victims and their families in your thoughts today.
There’s plenty of fulminating in conservative media circles today over President Barack Obama’s unabashedly liberal State of the Union address.
Some of it is offered in world-weary tones suggesting that, once again, the grown-ups have to explain to the kids that the president doesn’t know what he’s talking about. “Mr. Obama’s income-redistribution themes are familiar,” The Wall Street Journal editorializes, “though they are amusingly detached from the reality of the largest GOP majority in Congress since 1949.”
Some of it is angry. “The president continues to count on and to exploit the ignorance of many of our fellow citizens,” thumps Scott Johnson of Power Line.
Leave it to David Frum of The Atlantic, though, to explain what might have really been going on Tuesday night. A former speechwriter for President George W. Bush, Frum is the closest thing we’ve got these days to a moderate Republican commentator. And he thinks Obama was aiming his proposals — tax hikes for the rich, tax cuts for the middle class and new governmental benefits such as free community college — at an audience of one: Hillary Rodham Clinton.
“The intent, pretty obviously, is to box in his presumptive successor as head of the Democratic Party,” Frum writes. “Every time the president advances a concept that thrills his party’s liberal base, he creates a dilemma for Hillary Clinton. Does she agree or not? Any time she is obliged to answer, her scope to define herself is constricted.”
The effect, Frum predicts, will be to push the pro-business Clinton to the left and thereby hand an opportunity to the Republican presidential aspirants.
Whatever Obama’s motivation, there’s no question that his demeanor was that of a conquering hero rather than a weakened president facing the first all-Republican Congress of his tenure.
“Obama delivered an hour-long defense of his policies that at times sounded like a victory lap,” is how David Nakamura puts it in his lead story for The Washington Post. In The New York Times, Michael D. Shear calls Obama “confident and at times cocky.” Matt Viser of The Boston Globe says the president was “confident, brash, and upbeat.”
If nothing else, Obama demonstrated that he understood the atmospherics of the State of the Union. It’s a TV show, with all the entertainment values that implies. And thus there was no need for him to acknowledge the Democrats’ brutal performance in the November elections, or that the proposals he offered Tuesday have no more chance of passing than, say, Canadian-style health care. He had the podium, and the Republicans could applaud or not.
As for how the State of the Union was received, that’s a little harder to figure out. The only survey I’ve seen, from CNN/ORC, shows that 51 percent of viewers had a “very positive” reaction to Obama’s speech and 30 percent were “somewhat positive.” That’s sounds like a big thumbs-up until you look more closely at the numbers. It turns out that 39 percent of those surveyed were Democrats and just 20 percent were Republicans — a reflection of who watched the speech, not of public sentiment as a whole.
Another way of looking at that, though, is that Obama knew he was speaking to a friendly audience — not in Congress, but at home, as Democrats were far more likely to tune in than Republicans. So why not use the occasion to energize his supporters — and drive his enemies to distraction?
Obama’s detractors at Fox News were fairly restrained Tuesday night and online this morning. But you can be sure Bill O’Reilly, Megyn Kelly, et al. will be at it tonight. Meanwhile, consider this, from Charles Hurt of The Washington Times: “President Obama dedicated his State of the Union address to illegal aliens, college students and communist Cuba. In other words, all those imaginary supporters he claims to be hearing from ever since the actual American electorate denounced him, his party and his policies in last year’s beat-down election.”
More to the point, John Podhoretz writes in the New York Post that “in the most substantive speech he’s given in a long time, he has committed his presidency toward policies that have no hope of a serious hearing from the legislatures whose job it is to turn policies into law.”
Obama knows that, of course. The real message of the State of the Union was that the 2016 campaign has begun. Having long since concluded that the Republicans won’t compromise with him, the president delivered a political speech, aimed electing a Democratic president and Congress.
I don’t have much to offer on the meltdown of The New Republic except for a few inchoate thoughts. Many people have written many things, but it seems to me that the one essential read is Lloyd Grove’s piece in The Daily Beast. Now then:
1. Despite owner Chris Hughes’ excruciatingly awful behavior last week, it still isn’t clear to me why everyone resigned. When then-owner Marty Peretz fired editor Michael Kelly in 1997, mass resignations were threatened, but only one writer — media columnist William Powers — actually walked out the door. Kelly was an enormously popular, charismatic figure, but maybe the lack of solidarity was in recognition of how far he had dragged the supposedly liberal magazine to the right. Still, does no one want to see if there might be some positive aspects to Hughes’ plan?
2. And yet — if Hughes wants a digital media startup, why didn’t he just do it instead of buying TNR and turning it into something else? That makes no sense. And yet again — if Hughes is looking for the kind of print/online/events strategy that has transformed The Atlantic, as media-business analyst Ken Doctor argues, how could that possibly be a bad thing? I’d be the first to admit that I don’t like The Atlantic nearly as much as I did when it was a staid, Boston-based monthly. But it has managed to combine success, influence and seriousness, and that’s nothing to be scoffed at.
3. During Peretz’s long ownership, TNR was derided not just for its lack of diversity but for its hostility to any steps aimed at ensuring racial justice. I wrote for TNR twice. The first time, in 1998, was about the departure of Boston Globe columnists Patricia Smith and Mike Barnicle for fabricating, and Barnicle for plagiarizing as well. When I received the edited version of my piece, I saw that someone had inserted some harsh anti-affirmative action language. (The idea was that both Smith, an African-American, and Barnicle, an Irish-American, had been beneficiaries of some sort of affirmative-action mindset.) I was appalled, and fortunately was able to get the language removed before publication. But it showed what kind of thinking prevailed at TNR.
4. Among the former TNR editors lashing out at Hughes is Andrew Sullivan, who, among other things, once gave over the cover of the magazine to the authors of “The Bell Curve,” a racist tome that argued that black people just aren’t as intelligent as whites. Sullivan also published an infamous, falsehood-filled article by Betsy McCaughey that trashed the Clinton health plan and may have contributed to its defeat. Sullivan did far more harm to TNR than Hughes, but now he’s seen as a defender of tradition. (For more on the sins of TNR during the Peretz era, see Charlie Pierce.)
5. Probably the worst thing you can say about Hughes is that he decided to blow up The New Republic just as it was rediscovering its footing as a liberal journal. Editor Franklin Foer, by all accounts, was doing a fine job before Hughes fired him. But what is the role of a magazine like TNR in the digital age? The policy pieces in which it specialized are everywhere. Hughes could have kept it going as a small, money-losing journal, of course. But there was a time when TNR was an influential small, money-losing journal. Those days are long gone, as Ezra Klein notes at Vox. You can’t blame Hughes for wanting to try something different. If his behavior had been less reprehensible, maybe he could have brought his talented staff and contributors along for the ride.
From the vantage point of 2014, offering advice on how to write a blog feels a little like telling people how to write a proper newspaper article in 2005. “Blogging is dead,” says the (ahem) blogger Jason Kottke, overtaken by social-media platforms such as Facebook, Twitter, and Instagram.
But if the revolutionary gleam has worn off, blogging nevertheless is still a valuable tool for anyone practicing digital journalism, whether it be commentary, original reporting, photography, or video. I’ve been blogging since 2002 — on my own at first, then as the media columnist for the late, lamented Boston Phoenix, and since 2005 as the publisher and almost-sole author of Media Nation.
These days there are many places online where you can share your work — not just social platforms but also online publications such as the Huffington Post and Medium, which combine paid content with unpaid blog posts. (God help us, but such hybrids are known in some circles as “platishers.”) So why set up a solo blog?
The reason is that you need an online home that is controlled by you — not by Mark Zuckerberg or Arianna Huffington or some other digital mogul seeking to get rich from your content. Moreover, you need to establish an online identity. If you don’t, others will do it for you. “You can’t allow others to define who you are, or control the way you are perceived. This is especially true today for people in the public eye, but the more we do online the more it’ll be true for the rest of us, too,” writes Dan Gillmor in his book Mediactive. “To the extent that it’s possible to do so, you should control the reference point for people who want to know more about you and your ideas.” (In 2006 I profiled Gillmor for CommonWealth magazine.)
Yes, I’ve uploaded this essay to Medium. I also occasionally self-publish at the Huffington Post and am a (too-) active member of Twitter and Facebook. But I’ll repost this article at Media Nation, as I do with all my work to which I have retained copyright. I don’t have complete control — I use the free blogging platform WordPress.com, and I must adhere to its policies. But I can back up my work and take it with me, and it would be easy to switch to self-hosting using free WordPress.org software if I felt the need. Just as important, the URL for Media Nation is my name: dankennedy.net.
So what is a blog? Taking the most expansive definition possible, a blog consists of content, usually text or mostly text, that is published online in reverse chronological order. That would include everything from the Washington Post’s breaking-news blog to Lisa Bonchek Adams’s diary-style blog about living with metastatic breast cancer. Dave Winer, an early Internet thinker and coder who writes the blog Scripting News, has a more specific definition, which he first gave voice to in 2003. Winer writes:
A blog is the unedited voice of a person.
The lack of editing is central, because it’s one person who’s responsible for every word. When you click the Publish button you should feel butterflies, at least sometimes, because there’s no one to pass the buck to. If someone else wrote the headline, or did a copy edit, or even reviewed what you wrote and critiqued it before it went out, it’s still writing, but it is not a blog.
I don’t believe we need to think about blogs quite that narrowly. For instance, if a journalist asks her editor to read a sensitive post before publishing, that doesn’t mean she’s not writing a blog. Still, there’s no question that a journalistic blog — which is what we are concerned about here — is different from other kinds of journalistic writing: less formal, more conversational, often with no traditional reporting (but never without research), and aimed at a small but passionate audience. (As David Weinberger and others have said, “In the future, everyone will be famous for 15 people.”)
How to write a good journalistic blog post
There are many ways that a journalist can go about writing a good blog post. It might be a sentence or two. It might be 500 words. But I think the essence of a worthwhile post can be boiled down to several elements:
Call your audience’s attention to something it doesn’t know — for instance, an environmental blogger might write about a new study regarding electric cars. Above all, don’t be boring. The lede you write for a blog post might be different from what you would write for a news story, but you still need to grab the reader by the throat and not let go.
Link to the source of your information, which could be a news article or possibly the study itself. Quote a bit from the source, keeping in mind that most of your readers won’t actually click. Shorter quotes can be put in quotation marks; longer quotes should be blockquoted. (Please note that I’m not talking about the sort of blog post that summarizes a news story so thoroughly that there is no incentive to click. I’m talking about a true value-added post. Keep reading and you’ll see what I mean.)
Bring in other sources of information. Although there’s nothing wrong with a short one-source blog post, you add value when you pull in other sources, link to them, and attempt to make sense of them.
Offer your own perspective and analysis so that your readers take away something of value that goes beyond the sources you’re quoting. If you are working for a news organization that does not normally allow you to express your opinion, then don’t. But a first-person conversational tone is appropriate. If expressing opinions is part of your job description, then have at it. In all cases, though, your tone and approach should remain journalistic. One good question to ask yourself: Is this something I would want to show a prospective employer?
Here is a blog post I wrote earlier this year about the sale of the Providence Journal that encompasses all of the elements I discuss above. Please note, though, that you could scroll through many pages of Media Nation and find only a few that are as thorough.
Some additional guidelines to keep in mind:
Choose a beat that is narrow — but not too narrow. The best blogs are specialty sites where you can learn everything there is to know about a subject and where the blogger’s enthusiasm comes through. That is what you should aspire to. But if you pick too narrow a subject, you may find yourself hard-pressed to find enough reading material on which to feed. Boston restaurants? No problem. Ethiopian restaurants in Boston? Eh, probably not. You might make it through a week. But what are you going to do after that?
Compile a wide-ranging reading list. And keep compiling. If your blog is about climate change, you are going to want to put together a list of blogs, websites, and Twitter feeds related to that topic that you check every day. If your blog is a supplement to your regular work as a beat reporter, you might be doing what is sometimes called beat blogging — sharing short stories that might not be of general enough interest for your news organization, keeping on top of developments in your field, and interacting with your audience. (Steve Buttry offers some worthwhile thoughts about beat blogging; he has also written a good beginner’s guide to blogging.)
Maintain a conversation with the “former audience.” Dan Gillmor coined the phrase, and Jay Rosen has written about “the people formerly known as the audience.” They were referring to formerly passive news consumers who have been empowered by technology to talk back to us and among themselves. Your audience is a valuable resource. Tend to the comments on your blog. Always posts links to your blog posts on Facebook and Twitter, which is not only a good way to promote your work but is also where much of the online conversation has migrated in recent years. Remember the Dan Gillmor adage that your readers know more than you do — which is not to say that collectively they know more than you, but that someone in your audience might. Much of reporting consists of finding people who know more than we do and talking with them. Your blog (and your social-media presence) can make that easier.
Don’t try to read people’s minds. This is specialized advice, but since I write opinionated media criticism, it’s something I wrestle with from time to time. Another way of putting it is that you shouldn’t ascribe motives unless you’re willing to pick up the phone and do the reporting. For example, it’s fine to observe that the Boston Globe’s coverage of the Red Sox is soft (if you think that’s the case and can offer evidence) and that the Globe’s owner, John Henry, is also the principal owner of the Red Sox. But it’s out of bounds to speculate without interviewing the principals that Globe staff members are afraid of angering Henry, or that Henry must have sent out an edict of some sort. Facts are facts and opinions are opinions, and each has its place. Speculation is neither fact nor opinion and has no place in your blog.
Learn to use photos within the bounds of copyright law. I like to run photos with my blog posts, but I know I can’t run a photo that is the copyrighted property of, say, the Associated Press or the New York Times. Fortunately, there are troves of photos online that you can use without payment, many of them through Wikimedia Commons and Creative Commons. Be respectful of the photographer by crediting it as he or she would like and by linking to the photo. Here is an example of how I handle such credits. (You may be interested in this Q&A I did with the photographer, Gage Skidmore, for the Nieman Journalism Lab.)
Some bloggers worth paying attention to
The best way to become a good writer is to read as much good writing as you can. The best way to become a good blogger is to study blogs by people who know what they’re doing. Here are some examples from my own personal list and from my followers on Facebook and Twitter. You’ll find a range of approaches and topics here.
Note: This is just a tiny sample. I’ve left out many people, including friends, especially if they are white men writing about politics — the single most common type of blogger. If you’d like more recommendations, please take a look at the blogroll on Media Nation — and see who the people below are linking to.
Andrew Sullivan. A pioneering blogger and a former editor of The New Republic, Sullivan’s The Dish is a model in terms of linking, quoting, offering his own commentary, and posting with the regularity of a Stakhanovite. Sullivan writes most frequently about politics, but nothing is off limits. He is not on my daily must-read list, but strictly in terms of craft and discipline, he may be without peer.
Jay Rosen. The New York University journalism professor’s blog, PressThink, is perhaps the most influential in future-of-journalism conversations. Rosen writes a type of blog that I particularly admire — long, well-thought-out posts in which he attempts to make sense of many strands of information. His attention to comments is impeccable as well.
Adam Gaffin. The founder and editor of Universal Hub, which tracks and excerpts from several hundred blogs and websites in the Boston area, as well as from mainstream news sources. Updated multiple times a day, the emphasis is on the sources, not the writer — although Gaffin’s wicked sense of humor often breaks through. In 2008 I profiled him for CommonWealth magazine.
Ta-Nehisi Coates. A national correspondent at The Atlantic and an occasional columnist for the New York Times, Coates blogs powerfully and intelligently on issues related to race and culture. Beyond his blog, his essay “The Case for Reparations” may be the most important magazine article published so far in 2014.
Meg Heckman. A journalism professor at the University of New Hampshire whose blog, A site of her own, focuses on “women, tech, journalism.”
C.J. Chivers. A war correspondent for the New York Times, his blog is called The Gun.
Virginia Postrel. A libertarian and early blogger, Postrel writes the Dynamist Blog, which is worth a look.
Jim Romenesko. The original media blogger, Romenesko moved from blogging on his own to working for the Poynter Institute, and is now on his own once again at JimRomenesko.com. Essential news-biz gossip.
Ian Donnis and Scott MacKay. Their On Politics blog is a good example of a beat blog, as Donnis and MacKay cover politics for Rhode Island Public Radio.
Michael Marotta. His blog, Vanyaland, is a respected guide to alternative rock.
Marjorie Arons-Barron. Former editorial director at WCVB-TV (Channel 5), she writes a blog — often with political reporting — on politics and public affairs.
Mark Garfinkel. A staff photographer for the Boston Herald whose website, Picture Boston, is an excellent example of a local photojournalism blog.
Photo credits: Blogger(cc) by European Parliament; Dan Gillmor by Joi Ito; Ta-Nehesi Coates by David Shankbone; Meg Heckman by Dan Kennedy. All photos published under a Creative Commons license. Some rights reserved.
If you read only one commentary on Richard Cohen’s wretched Washington Post column of Tuesday, in which he appears to endorse the view that people with “conventional” views are nauseated at the sight of interracial couples, read this, by Ta-Nehisi Coates of The Atlantic.
As Coates reminds us, Cohen has stepped in it over race again and again over the years, and invariably tells us that his feelings are hurt at the idea that anyone might think he holds racist views. Time for the gold watch, Mr. Cohen. Actually, no — just leave, OK?