The Boston Globe’s free daily newsletter for college students and young professionals, The B-Side, made its debut this morning. Like similar offerings, it’s light and breezy, with an emphasis on stories aimed at appealing to the demo (“Does your employer pay for your MBTA pass?”) as well as on things to do.
The B-Side is joining a crowded field of similar newsletters from Axios Boston, WBUR, GBH News, the Boston Herald and 6AM City — and that’s not even getting into the political newsletters from Politico, State House News Service and CommonWealth Magazine. (Have I missed any? I hope not.)
What I’m talking about here is a certain type of newsletter. The Globe has multiple newsletters already, and so do the other news organizations I mentioned. It’s a matter of tone and emphasis, heavy on emoticons and bullet points, aimed at engaging an audience that might have never considered buying a digital newspaper subscription or tuning in to a public radio station. My students and I got an early peek last month; my reaction then and now is that it’s interesting, like its competitors, but that I’m not in the target audience.
Here’s a memo passed along by a trusted source from Andrew Grillo, the Globe’s director of new product and general manager of The B-Side:
We are excited to announce the launch of The B-Side, a new email and social-only product geared towards informing and entertaining new audiences. The B-Side’s focus is hyperlocal and will provide curated, authentic and relatable content that reimagines how local news is conveyed to the next generation of Bostonians.
As Boston’s population of university students and young professionals continues to grow, it is essential to evolve our coverage to meet this demographic where they are most engaged. The publication will focus on mobile-first formats, and will accompany its weekday newsletter with vertical video explainers, swipeable stories, and creator content.
The B-Side joins a growing portfolio of products that have launched out of BGMP’s innovation portal — the idea was crowned Innovation Week Champion in the Q4 2021. [BGMP stands for Boston Globe Media Partners.] Since inception, The B-Side has been refined and developed across all departments including marketing, revenue, editorial, and finance. Through this iterative approach, we have created a unique editorial product designed to engage the company’s future readership, and provide new revenue streams for the organization. This project showcases Boston Globe Media’s commitment to evolution and investment in new initiatives, and we are grateful of the internal support this project has received to achieve launch within one year.
Editorially, the team consists of three talented journalists. The content team is led by Emily Schario, a GBH alum and creative storyteller with expertise unpacking quintessential Boston stories across text and vertical video. Emily is joined by Multimedia Producer Katie Cole, a former BGM Audience Development team member, who runs the project’s social media and audience development strategy. The B-Side is edited and guided by Kaitlyn Johnston, one of the region’s most talented and forward-thinking editors.
We’d like to thank the organization’s support of this initiative, particularly the Senior Leadership Team who has guided this endeavor from inception to launch.
Following The Boston Globe’s odd decision to run its Michelle Wu endorsement in the Saturday print edition rather than in the big Sunday paper, I discussed newspaper endorsements with Michael Jonas of CommonWealth magazine. Are they fading away? Are they still relevant? When and why do they matter?
Politico this morning debuts its Massachusetts Playbook, compiled by Lauren Dezenski, most recently of the Dorchester Reporter. It’s a newsy round-up of the state political scene that aggregates from a variety of sources, including The Boston Globe and, of course, Politico.
Massachusetts Playbook competes directly with the Globe’s Political Happy Hour, Joshua Miller’s late-afternoon update. Miller is leaving the field to Dezenski this week, as he’s going on vacation. As David Bernstein notes, the timing is odd, though I suppose no one’s around this week except me (and you, of course).
Hard to believe the Globe is giving its Happy Hour #mapoli newsletter the week off as Politico's MA Playbook debuts.
If I may offer a flash judgment on the basis of exactly one Dezenskigram, I’d say she aims to be a little more comprehensive, as befits a morning briefing. Miller is more selective and takes a lighter tone. Massachusetts Playbook seems aimed at #mapoli types trying to catch up quickly before beginning their day, whereas Happy Hour feels more like something you read on your evening commute (which I often do).
Is there room for both? This may well be the most politically aware state in the country. So sure, why not?
More: Two lower profile but valuable #mapoli political emails I should not have omitted: The Download, from CommonWealth Magazine, and MASSterList.
Of course, there were a lot of good people involved in Boston 2024, and they don’t deserve to be cast as the bad guys. But it was a great moment on Monday when Boston Mayor Marty Walsh stepped to the podium to say that he wasn’t willing to put taxpayers at risk, thus bringing this contentious chapter to a close.
Some of us opposed to the Olympics began cautiously celebrating on July 17, when The Boston Globe ran a story by its veteran Olympics reporter, John Powers, that made it sound like Walsh, Gov. Charlie Baker and the U.S. Olympic Committee were all trying to send a signal that it was over. In particular, Powers noted that the political establishment is always a driving force behind successful Olympic bids, and that was entirely lacking with Boston 2024.
There’s already plenty of discussion about what went wrong with the proposal. Personally, I don’t think anything went wrong. We didn’t want the Olympics, and nobody asked us. A better job of salesmanship wasn’t going to matter. As Michael Jonas writes in CommonWealth Magazine:
Far from being small-minded killjoys, Bostonians proved to be a pretty forward-looking, sophisticated lot. We asked a lot of questions, didn’t settle for half-baked answers, and weren’t overly wowed by the shiny objects the US Olympic Committee dangled in front of us.
As for the public improvements we will supposedly lose now that the Olympics won’t be disrupting our lives for the next nine years, there isn’t a single unmet need — be it transportation improvements, affordable housing or the redevelopment of blighted areas — that can’t be met better without the games. Former WCVB-TV (Channel 5) editorial director Marjorie Arons-Barron writes:
If Boston 2024 boosters are really serious about a long-term vision and strategy for greater Boston, why not join forces with Mayor Walsh in his nascent Boston 2030 planning? If this wasn’t just marketing palaver, they could put their resources (including their unspent budget) and talent together with others in the city (including the No Boston Olympic supporters) to develop and implement a smart and integrated plan to upgrade housing, roads and bridges, public transit, education, creating jobs and more so that greater Boston can express its aspirations in a practical and achievable blueprint that can transform the city and meet the needs of all its people. That would be a gold-medal-winning performance.
As I told Bruce for a follow-up, it’s a bold move — maybe too bold. The Globe has had a lot of success with paid digital subscriptions, having sold around 78,000 of them as of last September, according to the Alliance for Audited Media. The AAM does a lot of double- and even triple-counting of digital (the Globe itself claims a more modest 65,000, according to Mohl’s article), but that’s still an impressive number.
I’m sure some subscribers will walk away rather than pay the higher fee, but probably not too many. If you’re paying to read the Globe, it’s most likely because you are a committed Globe reader of long standing. To invoke the old cliché, $1 is considerably less than the cost of a cup of coffee. Still, some will cancel:
Newspaper companies charge for content at their peril. News executives may chafe at giving away their journalism, but members of their audience don’t feel like they’re getting anything for free — not after paying hundreds of dollars a month for broadband, cell service and their various digital devices.
Interestingly, while the Globe itself is becoming more expensive, John Henry and company are also making some big bets on free with sites like Crux, BetaBoston, Boston.com and the forthcoming life-sciences vertical, which will be called Stat according to several employment listings I’ve seen.
I wish the Globe success as its executives try to figure out how to pay for journalism in the 21st century. But at this point I think it would be wiser to focus on building their subscriber base than trying to squeeze more out of their existing customers.
The Massachusetts Legislature did something Tuesday night to make it more difficult for tax money to be used to help pay for the Boston 2024 Olympics bid. But it’s not entirely clear exactly what — or how important it is.
Matt Stout in the Boston Herald quotes unnamed “lawmakers” as saying that the final budget deal produced by House and Senate negotiators “includes language preventing the use of state funds or tax expenditures for the 2024 Olympics.” His lede describes it as a “ban.”
But Andy Metzger of State House News Service offers a somewhat different spin, writing, “The budget … requires passage of a special act of the Legislature before any public funds can be spent to benefit the proposed 2024 Boston Olympics.” Maybe that amounts to the same thing, though it’s not clear.
The budget contains a provision requiring that any expenditure of tax dollars for hosting the Olympics in 2024 must first be approved by the Legislature after public hearings. The budget, of course, remains in effect for one year, through the end of June 2016.
Of course, one legislature’s actions are not binding on the next, and it seems pretty unlikely that the Boston 2024 folks are going to ask for public funds anytime in the next year. Which may explain why The Boston Globe’s budget story, by David Scharfenberg and Joshua Miller, makes no mention of it at all.
Or maybe not.
It strikes me that the measure was worth a mention, even if it’s largely symbolic. The implications of budget deals often become clearer in the days after they are reached. I hope we find out more about what actually happened Tuesday night.
CommonWealth magazine editor Bruce Mohl has a very tough piece about Boston Globe owner John Henry in the new issue titled “The man who lied to Worcester.” Mohl, a former Globe staff member, criticizes Henry for going back on his promise either to sell the Telegram & Gazette of Worcester to local buyers or to keep the paper himself.
Mohl quotes the T&G’s coverage of a meeting that Henry held with the staff last fall at which Henry said, “This is not a forced sale. If we don’t find the right owner, you’re stuck with me.”
I’ve written about Henry’s broken promise on several occasions, including last April for WGBHNews.org. But Henry has never explained what happened, and he did not respond to Mohl’s request for comment. Now the T&G is owned by Halifax Media Group, a Florida-based chain.
From the vantage point of 2014, offering advice on how to write a blog feels a little like telling people how to write a proper newspaper article in 2005. “Blogging is dead,” says the (ahem) blogger Jason Kottke, overtaken by social-media platforms such as Facebook, Twitter, and Instagram.
But if the revolutionary gleam has worn off, blogging nevertheless is still a valuable tool for anyone practicing digital journalism, whether it be commentary, original reporting, photography, or video. I’ve been blogging since 2002 — on my own at first, then as the media columnist for the late, lamented Boston Phoenix, and since 2005 as the publisher and almost-sole author of Media Nation.
These days there are many places online where you can share your work — not just social platforms but also online publications such as the Huffington Post and Medium, which combine paid content with unpaid blog posts. (God help us, but such hybrids are known in some circles as “platishers.”) So why set up a solo blog?
The reason is that you need an online home that is controlled by you — not by Mark Zuckerberg or Arianna Huffington or some other digital mogul seeking to get rich from your content. Moreover, you need to establish an online identity. If you don’t, others will do it for you. “You can’t allow others to define who you are, or control the way you are perceived. This is especially true today for people in the public eye, but the more we do online the more it’ll be true for the rest of us, too,” writes Dan Gillmor in his book Mediactive. “To the extent that it’s possible to do so, you should control the reference point for people who want to know more about you and your ideas.” (In 2006 I profiled Gillmor for CommonWealth magazine.)
Yes, I’ve uploaded this essay to Medium. I also occasionally self-publish at the Huffington Post and am a (too-) active member of Twitter and Facebook. But I’ll repost this article at Media Nation, as I do with all my work to which I have retained copyright. I don’t have complete control — I use the free blogging platform WordPress.com, and I must adhere to its policies. But I can back up my work and take it with me, and it would be easy to switch to self-hosting using free WordPress.org software if I felt the need. Just as important, the URL for Media Nation is my name: dankennedy.net.
So what is a blog? Taking the most expansive definition possible, a blog consists of content, usually text or mostly text, that is published online in reverse chronological order. That would include everything from the Washington Post’s breaking-news blog to Lisa Bonchek Adams’s diary-style blog about living with metastatic breast cancer. Dave Winer, an early Internet thinker and coder who writes the blog Scripting News, has a more specific definition, which he first gave voice to in 2003. Winer writes:
A blog is the unedited voice of a person.
The lack of editing is central, because it’s one person who’s responsible for every word. When you click the Publish button you should feel butterflies, at least sometimes, because there’s no one to pass the buck to. If someone else wrote the headline, or did a copy edit, or even reviewed what you wrote and critiqued it before it went out, it’s still writing, but it is not a blog.
I don’t believe we need to think about blogs quite that narrowly. For instance, if a journalist asks her editor to read a sensitive post before publishing, that doesn’t mean she’s not writing a blog. Still, there’s no question that a journalistic blog — which is what we are concerned about here — is different from other kinds of journalistic writing: less formal, more conversational, often with no traditional reporting (but never without research), and aimed at a small but passionate audience. (As David Weinberger and others have said, “In the future, everyone will be famous for 15 people.”)
How to write a good journalistic blog post
There are many ways that a journalist can go about writing a good blog post. It might be a sentence or two. It might be 500 words. But I think the essence of a worthwhile post can be boiled down to several elements:
Call your audience’s attention to something it doesn’t know — for instance, an environmental blogger might write about a new study regarding electric cars. Above all, don’t be boring. The lede you write for a blog post might be different from what you would write for a news story, but you still need to grab the reader by the throat and not let go.
Link to the source of your information, which could be a news article or possibly the study itself. Quote a bit from the source, keeping in mind that most of your readers won’t actually click. Shorter quotes can be put in quotation marks; longer quotes should be blockquoted. (Please note that I’m not talking about the sort of blog post that summarizes a news story so thoroughly that there is no incentive to click. I’m talking about a true value-added post. Keep reading and you’ll see what I mean.)
Bring in other sources of information. Although there’s nothing wrong with a short one-source blog post, you add value when you pull in other sources, link to them, and attempt to make sense of them.
Offer your own perspective and analysis so that your readers take away something of value that goes beyond the sources you’re quoting. If you are working for a news organization that does not normally allow you to express your opinion, then don’t. But a first-person conversational tone is appropriate. If expressing opinions is part of your job description, then have at it. In all cases, though, your tone and approach should remain journalistic. One good question to ask yourself: Is this something I would want to show a prospective employer?
Here is a blog post I wrote earlier this year about the sale of the Providence Journal that encompasses all of the elements I discuss above. Please note, though, that you could scroll through many pages of Media Nation and find only a few that are as thorough.
Some additional guidelines to keep in mind:
Choose a beat that is narrow — but not too narrow. The best blogs are specialty sites where you can learn everything there is to know about a subject and where the blogger’s enthusiasm comes through. That is what you should aspire to. But if you pick too narrow a subject, you may find yourself hard-pressed to find enough reading material on which to feed. Boston restaurants? No problem. Ethiopian restaurants in Boston? Eh, probably not. You might make it through a week. But what are you going to do after that?
Compile a wide-ranging reading list. And keep compiling. If your blog is about climate change, you are going to want to put together a list of blogs, websites, and Twitter feeds related to that topic that you check every day. If your blog is a supplement to your regular work as a beat reporter, you might be doing what is sometimes called beat blogging — sharing short stories that might not be of general enough interest for your news organization, keeping on top of developments in your field, and interacting with your audience. (Steve Buttry offers some worthwhile thoughts about beat blogging; he has also written a good beginner’s guide to blogging.)
Maintain a conversation with the “former audience.” Dan Gillmor coined the phrase, and Jay Rosen has written about “the people formerly known as the audience.” They were referring to formerly passive news consumers who have been empowered by technology to talk back to us and among themselves. Your audience is a valuable resource. Tend to the comments on your blog. Always posts links to your blog posts on Facebook and Twitter, which is not only a good way to promote your work but is also where much of the online conversation has migrated in recent years. Remember the Dan Gillmor adage that your readers know more than you do — which is not to say that collectively they know more than you, but that someone in your audience might. Much of reporting consists of finding people who know more than we do and talking with them. Your blog (and your social-media presence) can make that easier.
Don’t try to read people’s minds. This is specialized advice, but since I write opinionated media criticism, it’s something I wrestle with from time to time. Another way of putting it is that you shouldn’t ascribe motives unless you’re willing to pick up the phone and do the reporting. For example, it’s fine to observe that the Boston Globe’s coverage of the Red Sox is soft (if you think that’s the case and can offer evidence) and that the Globe’s owner, John Henry, is also the principal owner of the Red Sox. But it’s out of bounds to speculate without interviewing the principals that Globe staff members are afraid of angering Henry, or that Henry must have sent out an edict of some sort. Facts are facts and opinions are opinions, and each has its place. Speculation is neither fact nor opinion and has no place in your blog.
Learn to use photos within the bounds of copyright law. I like to run photos with my blog posts, but I know I can’t run a photo that is the copyrighted property of, say, the Associated Press or the New York Times. Fortunately, there are troves of photos online that you can use without payment, many of them through Wikimedia Commons and Creative Commons. Be respectful of the photographer by crediting it as he or she would like and by linking to the photo. Here is an example of how I handle such credits. (You may be interested in this Q&A I did with the photographer, Gage Skidmore, for the Nieman Journalism Lab.)
Some bloggers worth paying attention to
The best way to become a good writer is to read as much good writing as you can. The best way to become a good blogger is to study blogs by people who know what they’re doing. Here are some examples from my own personal list and from my followers on Facebook and Twitter. You’ll find a range of approaches and topics here.
Note: This is just a tiny sample. I’ve left out many people, including friends, especially if they are white men writing about politics — the single most common type of blogger. If you’d like more recommendations, please take a look at the blogroll on Media Nation — and see who the people below are linking to.
Andrew Sullivan. A pioneering blogger and a former editor of The New Republic, Sullivan’s The Dish is a model in terms of linking, quoting, offering his own commentary, and posting with the regularity of a Stakhanovite. Sullivan writes most frequently about politics, but nothing is off limits. He is not on my daily must-read list, but strictly in terms of craft and discipline, he may be without peer.
Jay Rosen. The New York University journalism professor’s blog, PressThink, is perhaps the most influential in future-of-journalism conversations. Rosen writes a type of blog that I particularly admire — long, well-thought-out posts in which he attempts to make sense of many strands of information. His attention to comments is impeccable as well.
Adam Gaffin. The founder and editor of Universal Hub, which tracks and excerpts from several hundred blogs and websites in the Boston area, as well as from mainstream news sources. Updated multiple times a day, the emphasis is on the sources, not the writer — although Gaffin’s wicked sense of humor often breaks through. In 2008 I profiled him for CommonWealth magazine.
Ta-Nehisi Coates. A national correspondent at The Atlantic and an occasional columnist for the New York Times, Coates blogs powerfully and intelligently on issues related to race and culture. Beyond his blog, his essay “The Case for Reparations” may be the most important magazine article published so far in 2014.
Meg Heckman. A journalism professor at the University of New Hampshire whose blog, A site of her own, focuses on “women, tech, journalism.”
C.J. Chivers. A war correspondent for the New York Times, his blog is called The Gun.
Virginia Postrel. A libertarian and early blogger, Postrel writes the Dynamist Blog, which is worth a look.
Jim Romenesko. The original media blogger, Romenesko moved from blogging on his own to working for the Poynter Institute, and is now on his own once again at JimRomenesko.com. Essential news-biz gossip.
Ian Donnis and Scott MacKay. Their On Politics blog is a good example of a beat blog, as Donnis and MacKay cover politics for Rhode Island Public Radio.
Michael Marotta. His blog, Vanyaland, is a respected guide to alternative rock.
Marjorie Arons-Barron. Former editorial director at WCVB-TV (Channel 5), she writes a blog — often with political reporting — on politics and public affairs.
Mark Garfinkel. A staff photographer for the Boston Herald whose website, Picture Boston, is an excellent example of a local photojournalism blog.
Photo credits: Blogger(cc) by European Parliament; Dan Gillmor by Joi Ito; Ta-Nehesi Coates by David Shankbone; Meg Heckman by Dan Kennedy. All photos published under a Creative Commons license. Some rights reserved.
John Henry’s vision for The Boston Globe is slipping more and more into focus, as the paper is edging closer to launching its website covering Catholicism and moving from Dorchester to downtown Boston.
The Catholic site will include three reporters and a Web producer, according to an announcement by Teresa Hanafin, the longtime Globe veteran who will edit the project. Look for it to debut in September.
In addition to John Allen, who’s been covering the Church for the Globe since being lured away from the National Catholic Reporter earlier this year, the team will comprise Ines San Martin, an Argentinian journalist who will report from the Vatican; Michael O’Loughlin, a Yale Divinity School graduate who will be the site’s national reporter; and Web producer Christina Reinwald.
Unlike the Globe’s new print-oriented Friday Capital section, which covers politics, the Catholic site will be aimed both at and well beyond Boston with national and international audiences in mind. “It will have a global audience. There’s a natural audience for it,” Globe chief executive officer Mike Sheehan said in a just-published interview with CommonWealth magazine editor (and former Globe reporter) Bruce Mohl.
Because of that, Globe spokeswoman Ellen Clegg tells me, the Catholic site will be exempt from the Globe’s paywall. It will be interesting to see how Sheehan, an ad man by trade, grapples with the difficult challenge of selling enough online advertising to make it work. Although this is pure speculation, I wonder if some of the content could be repackaged in, say, a weekly print magazine supported by paid subscriptions and ads.
The relocation from Dorchester to downtown, meanwhile, has moved closer to reality. Thomas Grillo reported in the Boston Business Journal on Tuesday that John Henry has hired Colliers International to find 150,000 square feet of office space — a considerable downsizing from the 815,000 square feet in the 1950s-era Dorchester plant. The Globe’s printing operations would most likely be shifted to a facility in Millbury, which Henry kept when he recently sold the Telegram & Gazette of Worcester to a Florida chain.
One of the locations Colliers is investigating, Grillo reports, is in the Seaport District. And Sheehan, in the CommonWealth interview, says that would be his top choice: “I’d love to be in the Seaport area. If we were within walking distance of South Station, that would be ideal.”
The Boston Globe is a profitable enterprise. I think it can be more profitable, but it’s a profitable enterprise. Look, we’re not going to run this like a hedge fund trying to raise crazy EBITDA. You could do that. You could cut. John’s [a reference to Globe owner John Henry] objective is to make the Globe sustainable, to come up with a model that makes it sustainable forever. The better we do on the revenue side, the more we’re going to pump into the content side.
I’ve heard it before, but it’s significant that the CEO would say it on the record. No specifics, though — under John Henry’s ownership, the Globe is a private company that doesn’t have to disclose its numbers.
The headline of the interview is “Mr. Sunshine,” and it fits the tone of the interview. If Sheehan was determined not to make news, then he succeeded. But it’s an interesting read, and there are some details I didn’t know about Sheehan’s longtime family relationship with editor Brian McGrory — who, Sheehan says, “was put on the face of the earth to be the editor-in-chief of The Boston Globe.”