David Skok. Photo via the Shorenstein Center on Media, Politics and Public Policy.
Big news from the Boston Globe: chief digital guy David Skok is leaving later this year. I’m trying to do this on my phone. So, for now, the memo from editor Brian McGrory will have to suffice.
Friday update: Skok’s departure is especially significant given that the Globe is in the midst of a major reinvention effort as well as another round of downsizing. Skok is a huge part of solving a big problem for the Globe: although it has made strides in becoming a round-the-clock digital news organization, as McGrory notes below, most of its readers continue to view the print edition as the main event. That’s true at newspapers generally—even the Washington Post, perhaps the most digitally focused newspaper in the country.
No one is irreplaceable, but it’s not going to be easy for the Globe to find someone as knowledgeable and respected as Skok.
Here is the Nieman article co-authored by Clayton Christensen, Skok, and James Allworth that McGrory mentions below. And here is a talk Skok gave at Harvard’s Shorenstein Center in April 2015.
McGrory’s message to the newsroom follows.
When I journeyed to Toronto one summer day three years ago to meet David Skok, I brought with me no small number of demands. The Globe had a new and beautiful website, but we needed far more traffic to make it matter. The newsroom had many digital ambitions, but lacked someone to point us in the right directions. We could hear the music, but were slow to pick up the rhythm. Basically, we needed to find the most capable and disciplined digital journalist in the industry to guide us toward an entirely better place.
David’s work launching a confederation of news sites that spanned Canada was widely lauded, and his paper on disruption, co-authored with Clay Christensen during his Nieman fellowship, served as something of an instruction manual for many in the business. In a part of the industry filled with hucksters spouting jargon, it was immediately apparent to me over dinner that David stood far apart. He very much belonged at the Globe.
The rest has been nothing short of transformational. In the two-and-a-half years since David arrived on Morrissey Boulevard, globe.com readership and revenues have soared. Last year was a record year for traffic, and this year we’re already up by nearly 20 percent. We now have a fresher, bolder, more relevant, and increasingly provocative site filled with a heady mix of digital-first journalism that captures the moment and deeper enterprise presented in ways that are geared toward the web. Our social and video teams are producing visual and social journalism that rivals many digital native news sites. Most important of all, this entire room has arrived at an understanding of what it means to be a digital-first operation and why it’s vital to our future. It’s often easy to lose sight of how far we’ve come as we focus on how much work is left to do.
I’ve buried the lede here, certainly because the next line pains me so to write, but here goes: David has decided to leave the Globe. He’s seeking his next professional challenge, which he very much hopes will lead him back to Canada. I’ve asked him to continue to lend his insights to our vital reinvention initiative, and he has agreed. We’re both thinking of a departure around the end of the year, give or take.
David’s legacy here can be distilled rather easily. While self-proclaimed digital gurus are always chasing the newest new thing – More video! A landing page for newsletters! – David takes a distinctly different approach. He constantly and consistently preaches quality – quality story-telling, quality editing, quality decision-making. He wags his finger at anyone seduced by the siren song of page views – “Vanity metrics,” he calls them – and recites from memory what specific stories led to the most subscriptions. The reason behind this is very simple: David is a journalist first, a digital visionary second.
More recently, he has taken his managerial skills outside of the newsroom, imposing a rare sense of order in our digital efforts building-wide. He has had no problem whatsoever holding demanding department heads at bay because of precious resources, while holding his own team accountable for its time.
One other note that probably shouldn’t come this far in: David is a world-class colleague, smart, humane, funny in his own Canadian way, and a person of some of the highest integrity I’ve ever seen. Add to that the fact that he quite simply never lets up on himself.
There’s no need to say goodbye to David just yet; as I said, that won’t occur until later in the year. But David wanted to give me, and us, plenty of notice. The front office will make announcements imminently on who will take over the digital operations in other parts of the building, and I’ll begin putting together a plan for the newsroom. It could involve a specific person, a different structure, or some combination of the two. Please stay tuned.
Perhaps the greatest tribute to David’s work is the extraordinary digital team that he’s assembled over the past couple of years, so infused with authority and confidence that it will prosper long after he is gone. We are on the verge of even greater things, and that doesn’t change at all.