
On the latest “What Works” podcast, Ellen Clegg and I talk with Neil Brown, a longtime journalist who is the president of the Poynter Institute. For listeners who might not know, Poynter is a nonprofit based in St. Petersburg, Florida, that is devoted to teaching best practices in journalism. It is named for Nelson Poynter, the bow-tie-wearing legend who led the St. Petersburg Times to national recognition. The paper is now known as the Tampa Bay Times.
Poynter is celebrating its 50th anniversary this year.
Last September, Poynter issued a report called “OnPoynt,” which attempted to place journalism’s ongoing economic crisis in context and give some hope for optimism. The goal was to offer “a forward-minded look at the state of journalism and the news industry that propels the story by considering trends related to creative product ideas, audience growth strategies and traction around revenue, artificial intelligence and innovation.” We talked with Neil about that report along with other topics.
Later on in the podcast, I’ve got a Quick Take on President Trump’s bouncing tariffs. They’re on, they’re off, they’re on, they’re off. But his gyrations are having real consequences. In central New York State, Trump’s threats have killed a daily newspaper — and not just any paper. The Cortland Standard, one of the oldest family-owned papers in the country, folded in mid-March, as Trump’s proposed 25% tariff on Canadian newsprint proved to be the last straw.
(Since we recorded this podcast, Trump has imposed tariffs that were far deeper and more damaging than many observers had expected. Newsprint, though, remains exempt.)
Ellen’s Quick Take comes from a tip from Jill Abramson, the former executive editor of The New York Times who is now a distinguished professor of the practice here at Northeastern.
Jeff Morrison, a journalist who is a member of the Iowa Writers’ Collaborative, has compiled an incredible timeline of the decline of newspapers in Iowa. A highlight: The Storm Lake Times Pilot, a twice-weekly print paper featured in our book, “What Works in Community News,” is dropping a print edition and going weekly.
You can listen to our conversation here, or you can subscribe through your favorite podcast app.