Facebook may be fading, but it’s still the leading platform for older audiences and local news

Illustration (cc) 2018 by Book Catalog.

Julia Angwin argues in The New York Times today that Facebook is dying. The first thought that comes to mind is “good riddance.” But even though the number of Facebook users is declining, I question her premise — though she concedes that the platform will be with us for many years to come, even as it fades into irrelevance.

Follow my Bluesky newsfeed for additional news and commentary. And please join my Patreon for just $6 a month. You’ll receive a supporters-only newsletter every Thursday.

Angwin compares Facebook to AOL and Yahoo, two other services that persist essentially as zombie platforms. But AOL had no real uses after broadband internet came along, and Yahoo was eclipsed by Google, whose search engine was far superior. For that matter, Facebook displaced MySpace, a similar service that wasn’t nearly as good.

Continue reading “Facebook may be fading, but it’s still the leading platform for older audiences and local news”

It’s not just nostalgia: How print enhances advertising and visibility for local-news projects

Photo (cc) 2026 by Dan Kennedy

Last Thursday I had an opportunity to take part in a panel on the state of community journalism. I was struck by the nostalgia for print expressed by two editors who are many decades younger than I am, which is why I’m revisiting this still-relevant issue.

Follow my Bluesky newsfeed for additional news and commentary. And please join my Patreon for just $6 a month. You’ll receive a supporters-only newsletter every Thursday.

The event, titled “Peril and Promise,” was a fundraiser for The Local News, a print-and-digital nonprofit founded a decade ago in Ipswich, Massachusetts. (Its print edition, as you can see, has a slightly different name: the Ipswich Local News.) The panel comprised Local News editor Trevor Meek; Taylor Ann Bradford, the editor of the H-W News, a fairly new nonprofit covering Hamilton and Wenham that offers print with a minimal digital presence (here is its Instagram page); Joel Barrett, news editor of The Eagle-Tribune of North Andover, a chain-owned daily; and me. Moderating was retired editor Richard Lodge.

Continue reading “It’s not just nostalgia: How print enhances advertising and visibility for local-news projects”

Registration is now open for our free What Works webinar on ‘Audience, AI and Events’

We’re excited to announce an all-star lineup for our 2026 What Works webinar, “Audience, AI and Events,” aimed at practical skills for local news publishers. This free, all-day teleconference will be held on Thursday, May 21. You’ll be able to sign up for interactive workshops facilitated by leaders in their fields. Please register today!

What Works is part of Northeastern University’s School of Journalism and is affiliated with the Center for Transformative Media.

The Pittsburgh Post-Gazette will go nonprofit after being acquired by The Baltimore Banner’s owner

Pittsburgh. Photo (cc) 2017 by Patrick Kinney.

When the owners of the Pittsburgh Post-Gazette announced earlier this year that the paper would shut down in May, it was widely noted that such a move would leave Pittsburgh as the largest city in the country without a daily newspaper. That said, it seemed unlikely. The very fact that the Block family decided to keep operating the paper until May all but guaranteed that some new ownership possibilities would emerge.

And today, that’s exactly what happened. The Venetoulis Institute for Local Journalism, which owns the nonprofit Baltimore Banner, will buy the Post-Gazette and operate the paper as a nonprofit. If I’m not mistaken, that will make the Post-Gazette the second metro daily to go the nonprofit route, following The Salt Lake Tribune. A few other large regional dailies, most notably The Philadelphia Inquirer and the Tampa Bay Times, are for-profits owned by nonprofits.

The Venetoulis Institute was established by Baltimore billionaire Stewart Bainum as his vehicle for launching The Baltimore Banner, a digital-only news organization that he started after he was spurned in his attempts to buy The Baltimore Sun. The Banner has grown into one of the most admired news outlets in the country, and it recently announced it would expand its coverage area and sports reporting in response to massive cuts at The Washington Post. Ted Venetoulis was a friend of Bainum’s and an advocate for local news in Baltimore.

The Post-Gazette has been riven in recent years by a long-running battle between management and the union as well as racial turmoil, so its acquisition by a public-minded institution like Venetoulis is good news indeed.

“Venetoulis is committed to solving a national problem, to providing high-quality local journalism where it’s most needed,” Venetoulis CEO Bob Cohn was quoted as telling the Banner. “That is our civic mission. And here is an opportunity to do that in a market where the 240-year-old incumbent is going out of business or could be sold.”

In an interview with The New York Times, Bainum said, “The Block family should be recognized for selling this at a huge discount for the price they could have received.”

The change will also lead to the return of former Post-Gazette executive editor David Shribman, whose previous stops include a Pulitzer Prize-winning stint as Washington bureau chief for The Boston Globe. Shribman, who was the Post-Gazette’s top editor from 2003 to 2019, will served on the Venetoulis board.

Celebrate the first annual Local News Day by supporting journalism in your community

Art Cullen in a scene from “Storm Lake.”

Today is Local News Day — the first of what we can hope will become an annual reminder of the importance of community journalism. Organized by the nonprofit Montana Free Press, the event “is a national day of action connecting communities with trusted local news. Our mission is simple: reconnect people to trusted local outlets, empower newsrooms to grow, and spark a national movement that sustains local news for generations.”

We gave Local News Day a plug on the latest episode of “What Works,” our podcast about local news that I host with Ellen Clegg. The day is sponsored by a number of heavy hitters, including Press Forward, a major philanthropic effort that supports community journalism; and The New York Times; the American Journalism Project, another large philanthropy.

You may be seeing messages in your inbox and on social media asking you to support your local news organization. You should.

Poynter media columnist Tom Jones reports that MS NOW, newly freed from NBC, is investing in local news in a big way, lending support to investigative and local reporting by partnering with the Pulitzer Center, States Newsroom and The Marshall Project. “Perhaps it’s no coincidence that the announcement comes today, which is Local News Day,” Jones writes.

On Wednesday evening, I showed my students a documentary I never tire of watching — “Storm Lake,” about the Storm Lake Times’ struggle to stay afloat in rural Iowa despite the demise of local businesses at the hands of corporate agriculture. (The paper is now known as the Storm Lake Times-Pilot following a 2022 merger.) We follow Pulitzer Prize-winning publisher-editor Art Cullen and his family as they report on everything from the precarious corn crop to a member of the Latino community who’s competing in a Spanish-language talent competition on television; from the 2020 Iowa caucuses (do we know who won yet?) and into the early months of the COVID pandemic, which is where the film concludes.

Local news is the lifeblood of democracy. Not to sound defeatest, but there’s not much we can do about Donald Trump’s authoritarian regime, enabled by a supine Republican Congress, other than to vote. But we can work with our neighbors to support each other and solve problems in our own communities. We need reliable news in order for that to happen.

Rachel White tells us how an AP initiative is helping state and local news outlets

Rachel White speaking at the 2025 International Journalism Festival in Perugia, Italy. Photo (cc) 2025 by Ascanio Pepe.

On the latest “What Works” podcast, Ellen and Dan talk with Rachel White, CEO of the Associated Press Fund for Journalism. Rachel joined the nonprofit AP Fund for Journalism in 2024, after a 10-year run with The Guardian, the one-time print newspaper in the U.K. that has become a global digital powerhouse.

In 2016, White became president of  theguardian.org, a nonprofit organization she helped create that raises tax-deductible funds to support The Guardian’s journalism. The AP Foundation has a similar mission but is laser-focused on state and local news outlets all over the U.S. The AP Fund is expanding. Fifty news organizations have just joined, for a total of 100 newsrooms. The foundation aims to increase that number to 150 by the end of 2026. News outlets get help with reach and strategy to achieve financial stability.

Note: We asked White about financial pressures facing the AP following decisions in 2024 by the Gannett and McClatchy newspaper chains to drop their membership in order to save money. And earlier this week, after this podcast was recorded, the AP announced that it would seek buyouts as it pivots away from newspaper journalism to visual journalism, new revenue sources and AI.

Dan has a Quick Take on Local News Day, which is this Thursday, April 9, and billed as “a national day of action connecting communities with trusted local news.”

Ellen’s Quick Take is on an opinion column apocalypse in Fargo, North Dakota. The Fargo Forum, a locally owned news outlet, has forced out three long-running columnists. Why? Take a wild guess. Here’s one headline on a recent column by journalist Jim Shaw: “Our local leaders oppose free and fair elections.” He’s now an ex-columnist.

And a big hat-tip to Alex Ip, a Gen Z publisher and editor at thexylom.com, which explores how communities are influenced and shaped by science. Alex broke the news about Fargo on social media.

A summary of our conversation

We used Otter, an AI-powered tool, to produce a transcript of our conversation, then fed it into Claude and asked it to write a 600-word summary, which was then read by us for accuracy. The results are below. Do you find this useful? Please tell us what you think by using the Contact form linked from the top of our website.

Continue reading “Rachel White tells us how an AP initiative is helping state and local news outlets”

Trouble in nonprofit paradise: Low pay, AI worries and a restive union lead to turmoil at VTDigger

The Vermont Statehouse in Montpelier. Photo (cc) 2015 by Dan Kennedy.

On Monday, Joshua Benton reported for Nieman Lab that VTDigger was the 17th-most-trafficked nonprofit news website in the U.S., with about 800,000 visits in January, the most recent month for which figures were available. That’s quite an accomplishment for a media outlet operating in a state where, as legend has it, there are more cows than people. (Not actually true.)

Follow my Bluesky newsfeed for additional news and commentary. And please join my Patreon for just $6 a month. You’ll receive a supporters-only newsletter every Thursday.

On Wednesday, Digger itself reported that its current fundraising campaign was proving to be a roaring success. The headline: “Donations tripled during final days of VTDigger Spring Drive.”

But all is not well at Digger, founded in 2009 by Anne Galloway after she was laid off by the Rutland Herald. Galloway left Digger in 2022 under circumstances that have long been understood not to be entirely happy. And now Boston Globe media reporter Aidan Ryan has checked in with a detailed story (sub. req.) of turmoil at the widely admired project. “I knew we weren’t doing everything perfectly,” Galloway told Ryan, “but I had tried to do what I could.”

Continue reading “Trouble in nonprofit paradise: Low pay, AI worries and a restive union lead to turmoil at VTDigger”

Zuri Berry tells us how The Banner, a nonprofit startup, is reviving local news in DC’s Maryland suburbs

Zuri Berry speaks at a community listening session in Silver Spring, Md.. Photo © 2025 by Moriah Ratner for The Banner. Used by permission.

On the latest “What Works” podcast, Ellen Clegg and I talk with Zuri Berry, the executive editor of The Banner in Montgomery County, Maryland. He’s also a Boston Globe colleague of Ellen’s from days of yore. The Banner is a nearly 4-year-old nonprofit digital startup founded in Baltimore that has been expanding into the Maryland suburbs of Washington, D.C., even as The Washington Post has been cutting back on local coverage.

Zuri is one of those journalists who’s done a little bit of everything. We’re talking reporter, columnist, video producer, digital editor, radio host, audio editor over more than two decades in this business. And he’s got an MBA from the McColl School of Business at Queens University of Charlotte, North Carolina, which is a combination you don’t always see in a newsroom leader.

Berry was deputy managing editor at the Boston Herald and managing editor of two NPR member stations. The accolades speak for themselves — he was part of the Globe’s Pulitzer Prize-winning team for breaking news coverage of the 2013 Marathon bombings. At The Banner, he supported last year’s Pulitzer-winning series on Baltimore’s overdose crisis.

I’ve got a Quick Take about a journalist who’s run afoul of ICE and who faces deportation to Colombia. Estefany Rodríguez, a reporter for a Spanish-language newspaper called Nashville Noticias in Tennessee, was arrested by ICE even though her lawyers say she entered the U.S. legally. It may be a case of retaliation, as Rodríguez has reported on ICE activities in the Nashville area. After we recorded this podcast, Rodríguez was released on $10,000 bond, but she is still fighting to remain in the U.S.

Ellen has a Quick Take is about a small newspaper in Wyoming that ditched its police blotter — and almost nobody misses it. The Wyoming Tribune Eagle made the change after taking a course at the Poynter Institute on deepening crime coverage. Dropping the blotter gave the staff more time to do actual reporting.

You can listen to our conversation here, or you can subscribe through your favorite podcast app.

A new report on nonprofit local news calls for collaboration — and warns that philanthropy has its limits

University Herald newspaper office, Seattle, 1919. Photo in the public domain.

After reading Elizabeth Hansen Shapiro’s interview with Richard J. Tofel about her new report, “Rebuilding Local Journalism at Scale: A Field-Level Analysis of Infrastructure Needs,” I was concerned that she was going to propose widespread consolidation in the local and hyperlocal news space. I was alarmed enough to write a blog post reminding my readers of the old slogan “Local Doesn’t Scale.”

Follow my Bluesky newsfeed for additional news and commentary. And please join my Patreon for just $6 a month. You’ll receive a supporters-only newsletter every Thursday.

So once the actual report came out, I set aside a couple of hours to read it carefully. It is more nuanced than her interview with Tofel suggested, and I found much of it to be both useful and thoughtful. A reminder: Hansen Shapiro is the co-founder and former chief executive of the National Trust for Local News, a nonprofit that purchased newspapers in Colorado, Maine and Georgia and ran them with rather mixed results. We interviewed her in “What Works in Community News,” the book that Ellen Clegg and I wrote, and she was a guest on our podcast.

Oddly enough, Hansen Shapiro’s conversation with Tofel garnered more attention than the report itself. Tofel told Nieman Lab that it was his all-time most-viewed post. Well, I’m here to rectify that. It’s a dense report, but it’s well worth reading. I’ll guide you through some of the highlights.

Continue reading “A new report on nonprofit local news calls for collaboration — and warns that philanthropy has its limits”

Please join our What Works group on Facebook to keep up on local news — and our upcoming webinar

We have started a Facebook group for people who are interested in keeping up on our activities at What Works: The Future of Local News — especially our upcoming free, all-day webinar for local news publishers, which will be held on Thursday, May 21. The group will also help us with our outreach as we get closer to the event. Please join today!