It’s one thing for Apple and Google to throw the right-wing Twitter competitor Parler out if its app stores. It’s another thing altogether for Amazon Web Services to deplatform Parler. Yet that’s what will happen by midnight today, according to BuzzFeed.
Parler deserves no sympathy, obviously. The service proudly takes even less responsibility for the garbage its members post than Twitter and Facebook do, and it was one of the places where planning for the insurrectionist riots took place. But Amazon’s actions raise some important free-speech concerns.
Think of the internet as a pyramid. Twitter and Facebook, as well as Google and Apple’s app stores, are at the top of that pyramid — they are commercial enterprises that may govern themselves as they choose. Donald Trump is far from the first person to be thrown off social networks, and Parler isn’t even remotely the first app to be punished.
But Amazon Web Services, or AWS, exists somewhere below the top of the pyramid. It is foundational; its servers are the floor upon which other things are built. AWS isn’t the bottom layer of the pyramid — it is, in its own way, a commercial enterprise. But it has a responsibility to respecting the free-speech rights of its clients that Twitter and Facebook do not.
You may not use, or encourage, promote, facilitate or instruct others to use, the Services or AWS Site for any illegal, harmful, fraudulent, infringing or offensive use, or to transmit, store, display, distribute or otherwise make available content that is illegal, harmful, fraudulent, infringing or offensive.
For AWS to cut off Parler would be like the phone company blocking all calls from a person or organization it deems dangerous. Yet there’s little doubt that Parler violated AWS’s acceptable-use policy. Look for Parler to re-establish itself on an overseas server. Is that what we want?
Meanwhile, Paul Moriarty, a member of the New Jersey State Assembly, wants Comcast to stop carrying Fox News and Newsmax, according to CNN’s “Reliable Sources” newsletter. And CNN’s Oliver Darcy is cheering him on, writing:
Moriarty has a point. We regularly discuss what the Big Tech companies have done to poison the public conversation by providing large platforms to bad-faith actors who lie, mislead, and promote conspiracy theories. But what about TV companies that provide platforms to networks such as Newsmax, One America News — and, yes, Fox News? [Darcy’s boldface]
Again, Comcast and other cable providers are not obligated to carry any particular service. Just recently we received emails from Verizon warning that it might drop WCVB-TV (Channel 5) over a fee dispute. Several years ago, Al Jazeera America was forced to throw in the towel following its unsuccessful efforts to get widespread distribution on cable.
But the power of giant telecom companies to decide what channels will be carried and what will not is immense, and something we ought to be concerned about.
I have no solutions. But I think it’s worth pointing out that AWS’s action against Parler is considerably more ominous than Google’s and Apple’s, and that for elected officials to call on Comcast to drop certain channels is more ominous still.
I don’t listen to a huge number of audiobooks. But when I do, I buy them through Libro.fm, which lets you designate an independent bookstore to receive some of the proceeds. The bookstore I’ve chosen is An Unlikely Story Bookstore & Café in Plainville, founded by children’s book author Jeff Kinney and his wife, Julie Kinney. If you’ve never been, you’re in for a treat.
A few months ago, though, the audiobook I wanted to buy was an “Audible Exclusive,” meaning I couldn’t buy it through Libro. Audible, as you may know, is part of Amazon. So instead of helping to support a great independent bookstore, I put a few more dollars in Jeff Bezos’ bulging pockets.
Today An Unlikely Story sent me an email from Libro that goes into a bit more detail on the harm being caused by “Audible Exclusives.” Here’s an excerpt:
Libraries, bookstores, schools, and anyone who isn’t affiliated with Amazon cannot distribute audiobooks that are Audible Exclusives. This means Libro.fm can’t sell Audible Exclusive audiobooks, which means our 1,200 bookstore partners can’t sell them, either.
Audible Exclusives also work in direct opposition to the basic principles of libraries — free access to books, both digital and print. By limiting distribution, Amazon aids in making books, perspectives, and information inaccessible to certain communities and users.
This is predatory capitalism, which is, as we know, Amazon’s specialty. I will continue to buy audiobooks through Libro whenever possible. Meanwhile, think of this as yet another reason to keep pushing for antitrust action against Amazon and its fellow tech giants.
Jeff Bezos is our most elusive famous billionaire. With his shaved head and gnomish smile, it sometimes seems like he’s perpetually in our midst. Yet unlike Mark Zuckerberg, who’s forever explaining himself and his intentions, or the late Steve Jobs, always ready with a boast or a putdown, Bezos only rarely puts his thoughts into words.
When he does, he is intentionally obscure. “Bezos made a statement saying all the correct and anodyne things, but he was not terribly revealing,” David Remnick wrote shortly after Bezos announced he would buy The Washington Post. You could say that’s the way Bezos has operated at Amazon, the company that made him the world’s richest person. Or how he has lived his life.
Yes, he was forced to reveal some of his most intimate secrets when The National Enquirer reported that he was having an affair and threatened to publish embarrassing photos. But even then, he acted so that he could disclose his secrets on his own terms, thus denying his enemies the satisfaction of humiliating him. It worked. If there really were any photos, they have not surfaced.
Now both The New Yorker and The Atlantic have weighed in with lengthy pieces aimed at answering the question of what drives Amazon — and Bezos. The two articles, which run more than 13,000 and 11,000 words respectively, take very different approaches.
In The New Yorker, Charles Duhigg presents us with a classic business story, deep on details, both the good and the bad — some of which is very bad indeed, such as the company’s brutal work environment and its carnivorous relationship with companies that sell products on its site. Much of the ground Duhigg covers is familiar to those of us who’ve obsessed over Amazon. The most novel insight Duhigg offers is that Amazon, based as it is on a set of ideas (Bezos’ famous 14 Leadership Principles), can be likened to General Motors in its early decades — nimble and adaptable enough to enter and dominate industries entirely unrelated to its original mission of selling books.
Amazon Web Services, the server farm that powers organizations from Apple to the CIA, would be a paradigmatic example of that, but so would the rise of Amazon Prime as a media service that offers television, movies, music and, yes, one of the world’s great newspapers. By contrast, companies like Google and Facebook are similar to Ford in those early years, tied to search and social networking for the bulk of their revenues as firmly today as they were when they were founded. Amazon, like General Motors before it, is a “process company.” Google, Facebook and Ford are “product companies.”
All this is too mundane for Franklin Foer, who, writing in The Atlantic, offers a fanciful theory of Bezos. What really motivates Bezos — what pushes him to keep earning more and more money, far more than any person, or any 10,000 people, would ever need — is that he wants to go to outer space. Or, to put it more realistically (OK, not that much more realistically), he wants humanity to colonize space before we have made the earth entirely uninhabitable. Thus the founding of his rocket company, Blue Origin, which, Foer notes, Bezos has called his “most important work.” Foer adds, “With his wealth, and the megaphone that it permits him, Bezos is attempting to set the terms for the future of the species, so that his utopia can take root.”
Bezos does not like to talk to journalists. He rarely gives interviews — not to Brad Stone, the author of a 2013 book about Amazon called “The Everything Store.” Not to Duhigg. Not to Foer. Not even to The Washington Post, although he’s been quoted when he’s addressed the staff or participated in events such as a public conversation with the Post’s executive editor, Marty Baron.
And not to me. When I was researching my 2018 book on a new breed of wealthy newspaper owners, “The Return of the Moguls,” I spent months sending emails and snail-mails to Bezos and to various other people at the Post and at Amazon. The closest I got was a brief phone conversation with a top Amazon official who said he’d talk with Bezos about my request. No dice. A colleague even suggested that I fly to a place where Bezos was giving a speech and try to ambush him afterwards for a few quotes.
I decided not to. First, I had no confidence in my ability to stake out the right spot so that I could accost him as he was passing by. Second, I had even less confidence that he would stop and say anything — at least anything that wasn’t “correct and anodyne.” Other wealthy newspaper owners, including John Henry of The Boston Globe and Aaron Kushner, formerly of the Orange County Register, spoke with me at length. But Bezos proved as elusive with me as he does with everyone else.
So what’s next for Bezos and Amazon? At cultural moment when our love affair with all things tech is turning sour, the next few years could be unpleasant. Duhigg traces the history of antitrust law, explaining that, in recent decades, the government lost interest in breaking up monopolies unless they engaged in behavior that resulted in higher prices for consumers. Since Amazon’s stranglehold on the digital marketplace has resulted in lower prices, there was no reason to think there was a problem. Same with Google and Facebook, which, after all, are free.
Now, though, the antitrust worm is turning. Older ideas that monopolies are harmful to the economy regardless of their effect on prices are being embraced by everyone from antitrust regulators in President Trump’s Justice Department to Democratic presidential candidate Elizabeth Warren, who has vowed to break up the tech monopolies. And, as we know, Trump has attacked Amazon repeatedly because of his fury over how the Post has covered him.
“We may be at a breaking point now,” writes Duhigg, who quotes the historian David Farber as telling him: “It’s like the 1880s or the 1930s all over again. The pressure is going to continue building, the powerful are going to continue being watched and criticized and gawked at, until something pops.”
What Bezos has always had going for him was his embrace of the long view, even unto the stars and beyond. “If you look at why Amazon is so different than almost any other company that started early on the internet, it’s because Jeff approached it from the very beginning with that long-term vision,” Brad Stone quotes Bezos’ friend Danny Hillis as saying in “The Everything Store.” “It was a multi-decade project. The notion that he can accomplish a huge amount with a larger time frame, if he is steady about it, is fundamentally his philosophy.”
Will Amazon keep getting bigger and bigger? Or are we at peak Amazon (and Google and Facebook), poised on the brink of a future that may look very different from what has come before? Bezos may still embrace the long view, but he’s 55 now, an age when most people in his position begin thinking about their legacy.
No doubt Bezos will continue to say correct and anodyne things. But as Duhigg and Foer make clear, he now faces a challenge unlike anything he’s had to deal with — the challenge of surviving the political and culture wars that have sprung up around him and, ultimately, becoming a good corporate citizen.
Bernie Sanders is an unlikely savior of journalism.
The iconoclastic senator has long had a prickly relationship with the press in his home state. According to Paul Heintz, a staff writer with the alt-weekly Seven Days, Sanders hasn’t granted a full-fledged interview in more than four years to the paper, which touts itself as the state’s largest. And Seven Days is not alone. “I would say that it’s highly unusual for an elected official in Vermont to not regularly speak to Vermont reporters,” Heintz said. “I think it’s problematic.”
Then, last month, Sanders claimed without evidence that The Washington Post covered him critically because of his attacks on Amazon, whose founder and chief executive, Jeff Bezos, also owns the Post. “The remark sounded an awful lot like the kind of criticism leveled by someone else,” said NPR’s Domenico Montanaro. That someone else: President Trump.
But apparently you don’t have to love the media to appreciate its vital role in a democracy. Because last week Sanders, an independent socialist who is once again seeking the Democratic presidential nomination, outlined a solid media-reform proposal in an essay for the Columbia Journalism Review.
“Real journalism requires significant resources,” he wrote. “One reason we do not have enough real journalism in America right now is because many outlets are being gutted by the same forces of greed that are pillaging our economy.”
Sanders devoted much of his piece to rehashing the financial crisis that has brought news organizations to their knees, especially at the local level. But he also offered some specific ideas that fall into three categories:
• Opposing media mergers such as the proposed combination of the GateHouse Media and Gannett newspaper chains as well as the CBS-Viacom deal. Media companies would be required to detail how many journalism jobs would be lost in such mergers. Employees would have an opportunity to buy their media companies. Unions would be strengthened. And ownership caps would be re-imposed on broadcast outlets for the first time since 1996 in the hopes of restoring localism and diversity.
• Swinging the antitrust club at Google and Facebook, which, as Sanders observed, now vacuum up some 60 percent of all digital advertising revenues. It’s not clear how any actions Sanders might take against the two internet giants would benefit journalism. He doesn’t help his cause by citing a flawed study claiming that, in 2018, “Google made $4.7 billion off reporting that Google did not pay for.” (Well, no, not really.) But there’s little question that both companies have benefited from free content provided by newspapers and other media outlets. At the very least, Sanders seems likely to support a temporary antitrust exemption that would allow the news business to negotiate some sort of revenue-sharing deal.
• Taxing targeted advertising — that is, ads served up based on the data that has been collected about you — and using it to fund “nonprofit civic-minded media.” This is an idea that has been promoted by the media-reform organization Free Press “to support local-news startups, sustain investigative projects, seed civic-engagement initiatives, and lift up diverse voices that have long been excluded from traditional media coverage.” Government funding of journalism is bound to be controversial, even though it already takes place to a limited degree with public radio and television. But there are ways to insulate such funding from political interference — though skepticism is certainly warranted.
But parts of Sanders’ plan are likely to resonate with the public — especially his targeting of Google and Facebook, which are increasingly unpopular for violating our privacy and harming democracy. Indeed, Sanders’ rival Elizabeth Warren beat Sanders to the punch by many months in proposing to break up Google, Facebook and Amazon.
One way that corporate media owners succeed in defending their turf is by controlling the terms of the debate. Thus you will hear that Sanders proposes to impose new regulations on an industry that, for the sake of the First Amendment, ought to be as unregulated as possible. But as the media scholar Robert McChesney has observed, the alternatives are not regulation or deregulation; rather, they come down to what kind of regulation we want — in the public interest, or in the corporate interest?
This is especially true in the case of broadcast media, which must be regulated because there are only a limited number of frequencies available. Sanders, to his credit, is not proposing the return of anti-free-speech policies such as the Fairness Doctrine and equal-time provisions. Rather, he seeks to ensure diversity of ownership while letting the content take care of itself.
Sanders may not like journalists very much, but he understands the importance of journalism. Far from being radical, his plan pulls together some strands that have been around for quite a while. Teddy Roosevelt would praise his stance against mergers and in favor of taking some sort of action against the monopolistic practices of Facebook and Google.
Whether Sanders becomes our next president or not, his proposals amount to a serious attempt to wrestle with the forces that have harmed journalism and have concentrated media power in the hands of a few. Voters and his fellow candidates should take notice.
If you care to read one more example of President Trump’s fundamentally corrupt way of looking at the world, I recommend Jon Lee Anderson’s profile of the former ambassador to Panama, John Feeley, which appears in the current New Yorker. Anderson begins with a shocking anecdote — or, rather, an anecdote that would be shocking if we had not long since gone numb. Feeley was sitting outside the Oval Office in June 2017, waiting for a meeting with Trump. He heard the president drop an F-bomb in the midst of a tirade, then was led in. Vice President Mike Pence and future chief of staff John Kelly were with the president. Anderson continues:
As he took a seat, Trump asked, “So tell me — what do we get from Panama? What’s in it for us?” Feeley presented a litany of benefits: help with counter-narcotics work and migration control, commercial efforts linked to the Panama Canal, a close relationship with the current President, Juan Carlos Varela. When he finished, Trump chuckled and said, “Who knew?” He then turned the conversation to the Trump International Hotel and Tower, in Panama City. “How about the hotel?” he said. “We still have the tallest building on the skyline down there?”
I offer this to illuminate a different story — one that was nearly overlooked last weekend amid an unusually weird and disturbing outburst of Trumpian mishegas. Last Friday, The Washington Post reported that Trump had been pressuring Postmaster General Megan Brennan to double the postal rates paid by the retail giant Amazon to deliver its packages. According to the Post’s Damian Paletta and Josh Dawsey, Brennan has pushed back repeatedly, even showing the president slides to demonstrate that the Postal Service’s arrangement with Amazon and several other companies is a plus for the money-losing agency.
But Trump would not be appeased, and the reason seems obvious: The Post is owned by Jeff Bezos, the founder and chief executive of Amazon. And Trump — motivated, as always, by his personal need to assert dominance over anyone he perceives as an enemy — wants to punish the Post for its tough coverage of his campaign and his presidency. As an unnamed “Republican close to the White House” recently told Gabriel Sherman of Vanity Fair: “Trump doesn’t like The New York Times, but he reveres it because it’s his hometown paper. The Washington Post, he has zero respect for.” Sherman reported that the people around Trump have been plotting other actions against Bezos as well — such as canceling a contract for Amazon to supply cloud computing services to the Pentagon and mobilizing Republican state attorneys general to investigate Amazon’s business practices.
All of this is, needless to say, deeply transgressive. If a Democratic president acted like this, the Republican majority in Congress would be calling for hearings, and whispers of impeachment would be in the air. And if this were an isolated instance, it would be a major news story for many days, if not weeks. But because Trump lurches from one outrage to another, often over the span of a few hours, the latest eruption in his ongoing war against the Post has been all but drowned out.
Take, for instance, Trump’s latest obsession: demanding information on the FBI’s investigation into his campaign’s contacts with Russia. His improper interference in an investigation of himself (you could call it obstruction of justice, in the lay sense if not necessarily the legal sense) has already resulted in the outing a confidential informant, possibly at some risk to his life, and to Deputy Attorney General Rod Rosenstein’s twisting himself into a pretzel to avoid resigning and thus to keep special counsel Robert Mueller’s investigation on track. “It’s an incredible historical moment,” Rebecca Roiphe, a professor at New York Law School, told Charlie Savage of The New York Times. She added that Trump’s latest action was “the culmination of a lot of moments in which he has chipped away at prosecutorial independence, but this is a direct assault.”
Or consider a Washington Post column by Max Boot, a leading anti-Trump conservative, who attempted on Monday to document the political norms Trump had violated in just the previous week. It’s a breathtaking list, ranging from Trump’s lifting of sanctions against the Chinese cellphone firm ZTE right after China provided a $500 million loan for a Trump business venture in Indonesia to a Times report that the Trump campaign was offered help by the governments of Saudi Arabia and the United Arab Emirates.
“Trump’s assault on democratic norms is all the more dangerous because the response is so tepid,” Boot wrote. “Republicans approve of, or pretend not to notice, his flagrant misconduct, while Democrats are inured to it. The sheer number of outrages makes it hard to give each one the attention it deserves.”
Perhaps the best way of looking at all of these incidents was expressed by Adam Serwer in The Atlantic. Rather than multiple Trump scandals, Serwer wrote, there is really just one mega-scandal: “the corruption of the American government by the president and his associates, who are using their official power for personal and financial gain rather than for the welfare of the American people, and their attempts to shield that corruption from political consequences, public scrutiny, or legal accountability.”
That strikes me as a good way of thinking about Trump’s assault on the media in general and The Washington Post in particular. He has no respect for the First Amendment or for the role of a free press in a democratic society. It’s all about his needs and wants, and nothing else matters.
Sexual harassment and The Boston Globe
In case you missed it, Emily Rooney, Adam Reilly, and I discussed on “Greater Boston” Tuesday an accusation that Boston Globe editor Brian McGrory sexually harassed Hilary Sargent, a former top editor at the Globe’s free Boston.com website. On Monday, Sargent tweeted out a copy of an inappropriate text she said McGrory had sent her. You can watch our discussion and read Emily’s synopsis by clicking here.
A little less than two years ago, as Donald Trump was moving ever closer to wrapping up the Republican presidential nomination, Washington Post owner Jeff Bezos made a rather remarkable promise. “I have a lot of very sensitive and vulnerable body parts,” he said in a public conversation with the paper’s executive editor, Marty Baron. “If need be, they can all go through the wringer rather than do the wrong thing.”
At the time, Trump was attacking the Post and Amazon, the retail behemoth that Bezos had founded, by threatening to launch an antitrust investigation and end Amazon’s (nonexistent) tax breaks. So Bezos’ promise carried with it a very specific meaning, especially for those steeped in Watergate lore. When Post reporter Carl Bernstein asked one of Richard Nixon’s thugs, John Mitchell, to comment on a particularly damaging story, Mitchell famously responded: “Katie Graham’s gonna get her tit caught in a big fat wringer if that’s published.” And here was Bezos, all those years later, pledging to stand tall in the face of threats from the powerful — as tall as Katharine Graham had in the 1970s. It was a promise that is now being put to the test.
President Trump, of course, has attacked the “fake news” media relentlessly. Last week, he turned his attention, as he sometimes does, to the Post.
I have stated my concerns with Amazon long before the Election. Unlike others, they pay little or no taxes to state & local governments, use our Postal System as their Delivery Boy (causing tremendous loss to the U.S.), and are putting many thousands of retailers out of business!
In a subsequent tweet, Trump claimed that Bezos should be required to register the Post as a “lobbyist” for Amazon. He also referred to the paper as the “Fake Washington Post.” For those of us who are connoisseurs of such things, that’s a major improvement over his previous derogatory nickname, the “Amazon Washington Post,” though still not quite a match for the truly inspired “Failing New York Times.”
Of course, it’s easy to mock Trump. But his attacks on the Post go beyond buffoonery — they potentially represent real trouble. Imagine what would happen if the Trump administration launched an investigation into Amazon with the intent of harming the Post. The supine Republican Congress wouldn’t do anything but vaguely express concern. The Fox News-led right-wing media would bray for the Post’s demise.
And yet Trump isn’t Nixon. I don’t mean Trump isn’t as bad as Nixon; give him time, and he could prove to be worse. I mean that, stylistically, they are very different people with diametrically opposite ways of looking at the world. Nixon, for all his faults, fundamentally understood the legitimacy of the institutions he was seeking to undermine. He acted in secret, and the actions he considered taking against the Post — hitting the paper with a criminal complaint in order to undermine its public stock offering, challenging the licenses of the TV stations it held — would have hurt the Post in real, measurable ways.
By contrast, it’s hard to know how seriously to take Trump’s threats, based as they are on falsehoods so blatant that they can only be called lies. Amazon is not costing the post office money; it’s actually a boon. The Post is not a lobbyist for Amazon; Bezos has allowed the paper to operate independently, keeping his distance from both the news operation and the editorial pages. Trump is right about Amazon’s harming brick-and-mortar retailers, but it has paid state and local taxes just like any other company for some years now.
Also in contrast to Nixon’s skullduggery, Trump voices his threats in public. And that’s the key to what is really going on. Trump understands that in the current media environment, he doesn’t have to harm the business prospects of his enemies in the press (although Gabriel Sherman, writing in Vanity Fair, reports that he might try to go after the Post). He merely has to delegitimize them in the eyes of the 35 to 40 percent of the public that continues to support him. The Post, the Times, and other news organizations are benefiting from the “Trump effect,” as anti-Trump audiences are rewarding them not just with clicks but with paid subscriptions. Trump doesn’t care as long as he is able to convince his followers that he and his sycophants at Fox News and Breibart are the source of all the reality that they need.
In the closing weeks of the 2016 campaign, at a time when it looked like Trump was going to lose, Bezos spoke out against Trump for suggesting he wouldn’t respect the results of the election unless he won. “One of the things that makes this country so amazing is that we are allowed to criticize and scrutinize our elected leaders,” Bezos said. “There are other countries where if you criticize the elected leader you might go to jail. Or worse, you may just disappear.”
In fact, Trump is making his enemies in the media disappear — not to all of us, and certainly not to the majority who are appalled by his presidency. But he is making the mainstream media disappear to his followers and replacing them with himself as the ultimate arbiter of reality. The Fake Washington Post and the Failing New York Times aren’t going anywhere. For the Trump minority, though, they have ceased to exist.
The Huffington Post has published a tremendous, heartbreaking story on the death of a temporary worker at an Amazon warehouse. The employee worked for a temp agency, but was hoping to be promoted to a permanent position with Amazon. Instead, he died of an apparent heart attack at a warehouse not far from Richmond, Virginia.
Unlike The New York Times’ recent exposé of Amazon’s brutal culture at the upper echelons, there are no obvious villains in the HuffPost story, written by Dave Jamieson and illustrated by Davide Bonazzi. Neither Amazon nor the temp agency, Integrity, did anything obviously wrong. Rather, the story examines in detail a culture of corporate greed that makes it nearly impossible for working-class people to lead decent lives. In my opinion, this is a much more important piece of journalism than the Times story.
As I wrote Monday, I thought the most significant part of Nick Ciubotariu’s post in defense of Amazon was his flat-out denial that the company fires a certain number of employees every year as a way of “culling” the staff. So I want to note that The New York Times is now asserting that its reporting is correct and that Ciubotariu is simply wrong:
His points contradicted the accounts of many former and current colleagues, and some of his assertions were incorrect, including a statement that the company does not cull employees on an annual basis. An Amazon spokesman previously confirmed that the company sought to manage out a certain percentage of its work force annually. The number varies from year to year.
The responses to the Times’ megastory on Amazon’s workplace environment, reported and written by Jodi Kantor and David Streitfeld, continue to roll in. Here are a few — none of them long — that I think are worth your time.
At Fortune, Mathew Ingram argues that though the Times’ reporting may be accurate, it lacks context. “For some, it is probably a cruel place where they [employees] feel unwelcome, and their performance is judged more harshly than they would like,” Ingram writes, “but for others I expect it is a challenging environment that makes them do things they might not have even thought they were capable of.”
Ingram also makes an important point that I couldn’t help but notice as I was reading the Times opus: an underlying dismissiveness of Amazon because it’s a mere retailer (not actually true, but whatever). Ingram puts it this way:
I think part of the reason that Amazon gets singled out is that it is seen as just a retailer, not a company like Apple that is making magical products to improve people’s lives or fill them with joy. This tone runs throughout the New York Times piece, which talks about how employees are subjected to inhuman treatment “with words like ‘mission’ used to describe lightning-quick delivery of Cocoa Krispies or selfie sticks.” The implication is that selling things somehow isn’t a worthwhile goal.
Buzz Machine blogger Jeff Jarvis thinks the Times article lacks balance, and says that though it did manage to take note of the fact that Amazon chief executive Jeff Bezos also owns The Washington Post, more emphasis should have been placed on the Times’ rivalry with the Post.
“The Times did not say until halfway down its very long piece that Amazon founder Jeff Bezos owns the Washington Post, which some say is closing in on The Times,” Jarvis writes. “The problem at a moment like this is that once one starts to believe The Times might have an agenda, one is left trying to suss out what it might be.”
Former Poynter faculty member Bill Mitchell, a colleague of mine at Northeastern, praises the Times article for its use of on-the-record sources rather than relying on anonymous whispers. “I don’t recall an anonymous source amid the 6,700 words,” he writes. Actually, there are a few, but he’s right that the story is better documented than many such stories.
Mitchell also hails the Times for its “even-handed tone,” which I find interesting mainly because of how different readers interpret the same material in different ways. I thought the Times article was overwhelmingly negative, and that the Amazon employees and officials who spoke favorably about the company were cast in the role of corporate stooges.
Anyway, much to chew over — as there should be given Amazon’s role as a paradigm of the new economy.
Because I’m working on a book that deals in part with how Amazon founder and chief executive Jeff Bezos is transforming The Washington Post, I read The New York Times’ account of Amazon’s brutal workplace environment with great interest.
Reporters Jodi Kantor and David Streitfeld portray a company in which high-ranking employees are regularly reduced to tears, in which everyone is encouraged to drop anonymous dimes on one another, and in which a culture of 80-hour-plus work weeks is so ingrained that nothing — not even serious health problems — must be allowed to interfere.
This story is still playing out, but I have a few preliminary observations.
First, very little in the Times story will surprise anyone who read Brad Stone’s 2013 book “The Everything Store: Jeff Bezos and the Age of Amazon.” Stone goes into great detail about what a difficult place Amazon is to work. A key difference is that Stone, unlike Kantor and Streitfeld, is at least somewhat sympathetic to Bezos and understands that he and his team have built something truly remarkable.
Second, the Times article did not convince me that the culture of Amazon is uniquely awful. If you’ve read Walter Isaacson’s biography of Steve Jobs, you know that the upper reaches of Apple could be pretty hellish back when Jobs was ranting and raving. Occasionally you hear stories along similar lines about other tech companies. Would you want to run afoul of Mark Zuckerberg, Larry Ellison or Steve Ballmer? We’re also talking here about a special kind of white-collar, highly educated hell among people who could easily leave and work elsewhere. How about working as a clerk at Wal-Mart? Or as a farm laborer in California?
Third, some of the details in the Times article are being disputed. Nick Ciubotariu, a high-ranking engineer at Amazon, has written a long response to the Times article defending his company. It’s a mixed bag that will provide fodder for Amazon’s critics and defenders alike. Some of it is mind-bending, such as this: “No one is ‘quizzed’ — the quiz is totally, 100% voluntary.” Huh?
Some of it, though, is worth pondering. Ciubotariu, a newish employee (he’s been there 18 months), writes that he has heard the Amazon culture has improved in recent years, and he accuses the Times of relying on old stories from former employees. That has some resonance, as Stone in “The Everything Store” describes Bezos’ halting efforts to curb some of his excesses.
But Ciubotariu also offers specific denials of some of the Times’ assertions, including the most toxic one of all — that a certain number of employees are fired every year as a deliberate management practice. Here’s how the Times puts it: “Losers leave or are fired in annual cullings of the staff — ‘purposeful Darwinism,’ one former Amazon human resources director said.”
Here’s Ciubotariu: “There is no ‘culling of the staff’ annually. That’s just not true. No one would be here if that actually took place and it was a thing.”
At Re/code, Peter Kafka reports that Bezos himself has responded in a memo to his employees, urging them to read both the Times story and Ciubotariu’s response. Bezos writes in part:
The [Times] article goes further than reporting isolated anecdotes. It claims that our intentional approach is to create a soulless, dystopian workplace where no fun is had and no laughter heard. Again, I don’t recognize this Amazon and I very much hope you don’t, either.
I am sure that we haven’t heard the last word.
Photo (cc) by Luke Dorny and published under a Creative Commons license. Some rights reserved.
The German news magazine Der Spiegel, of all places, has a long, intriguing story on the growth of The Washington Post under Amazon founder Jeff Bezos. More than a year after the sale, the magazine reports, “Bezos’s motives remain a mystery to those at the Post.” But he’s spending money, morale seems to be soaring and a once-shrinking institution is on the rebound.