A closer look at what happened at the National Trust for Local News — and what may be coming in Maine

Former home of the Portland Press Herald in Maine, now a luxury hotel
Former headquarters of the Portland Press Herald in Maine, now a luxury hotel. Photo (cc) 2023 by Dan Kennedy.

I suspect we’re going to be hearing a lot more about the National Trust for Local News and especially its newspapers in Maine, anchored by the Portland Press Herald. The National Trust’s co-founder and CEO, Elizabeth Hansen Shapiro, stepped down last week, and I’ve heard from serious people that substantial cuts may be coming.

While we’re waiting, though, I recommend this thoughtful analysis by Rick Edmonds, who writes about the business of news for the Poynter Institute. He speculates that one reason the National Trust may have run into trouble was that it morphed from a philanthropic venture that acquired newspapers into a nonprofit organization that saw its mission as actually running them.

In an interview last summer, Dr. Hansen Shapiro told Edmonds, “half-joking,” that “we are becoming like Gannett or McClatchy,” two chains notorious for cutting costs at their newspapers through top-down management. The difference was that the National Trust’s management was focused on improving its papers rather than squeezing out every last drop of revenue. But as Edmonds writes in a piece that was published on Thursday:

In practice, though, that meant not only ownership but decision-making had migrated up to a central office. The trust had become out of sync with the mantra that news organizations work best when they are owned and run by those closest to the local communities.

The National Trust’s first move was to acquire 24 weekly and monthly newspapers in the Denver suburbs back in 2021, which Ellen Clegg and I write about in our book, “What Works in Community News.” It later expanded into Maine and Georgia, and today owns about 60 papers.

Last summer, Hansen Shapiro told Edmonds that the National Trust was shifting from 25% investments and 75% execution to the reverse. In other words, what was originally intended as a project to save newspapers from chain ownership and then run them with a light touch morphed into something much more hands-on.

That has played out in an especially painful way in Maine, where Press Herald editor Steve Greenlee left to take a position at Boston University last year (in an email with Edmonds, he cryptically referred to leaving “at a time of great stress”), and Lisa DeSisto, the longtime publisher of the Press Herald and CEO of the Maine Trust for Local News (essentially a subsidiary of the National Trust), abruptly exited from her job in December.

My usual caveats: Hansen Shapiro is featured in our book and has been on our podcast; DeSisto is a professional friend of ours; and we were the guests at a fundraiser for the Maine Trust last October.

Matt DeRienzo tells us how SciLine is connecting scientists with journalists on deadline

Matt DeRienzo
Matt DeRienzo

On the latest “What Works” podcast, Ellen Clegg and I talk with Matt DeRienzo, the new director of SciLine. The project was founded seven years ago to make it easier for reporters to get in touch with scientists on deadline and to dig into research. And facts. The program is part of the American Association for the Advancement of Science, a 150-year-old organization that publishes the widely respected journal Science.

Most recently, Matt has been serving as temporary executive editor of Lookout Santa Cruz, the digital daily that won a Pulitzer Prize for Breaking News in 2024. He has a long track record in investigative and local news, serving as an innovative daily newspaper editor and publisher in Connecticut about 15 years ago. I interviewed Matt in 2011 for my book “The Wired City” when Matt was editor of the New Haven Register and the slogan “Digital First” meant something more than a warning that Alden Global Capital was coming to town.

Matt joins SciLine at an important time. The Trump administration has suspended communications by government agencies that oversee science. Yet many newsrooms aren’t equipped to cover this because they have cut back on science coverage, if they do any at all. SciLine helps reporters find expert sources and gives them the tools to interpret cutting-edge research. Matt has a staff of 14 and the organization seems poised for growth.

I’ve got a Quick Take that hits close to my home in Medford, Massachusetts. A brand-new digital-only for-profit news outlet called Gotta Know Medford is on the verge of going live. It’s the first time the city of nearly 60,000 has had a dedicated local news outlet in three years, after it was abandoned by Gannett.

Ellen’s Quick Take involves big changes in Maine. In Bangor, the Bangor Daily News, a family-owned paper, is cutting back on staff-written editorials and opening the pages up to new voices. Separately, at the National Trust for Local News, which acquired the Portland Press Herald and a number of other Maine papers in 2023, the co-founder and CEO, Elizabeth Hansen Shapiro, is stepping down. We interviewed Dr. Hansen Shapiro for our book, “What Works in Community News,” and for an earlier episode of this podcast.

You can listen to our conversation here, or you can subscribe through your favorite podcast app.

Elizabeth Hansen Shapiro, co-founder of the National Trust for Local News, steps down as CEO

Elizabeth Hansen Shapiro

Elizabeth Hansen Shapiro, who co-founded the National Trust for Local News four years ago, is stepping down as the organization’s CEO. Dr. Hansen Shapiro’s announcement arrived in my inbox just a short time ago, and I have not had an opportunity to digest it. I may have more to say in the days and weeks ahead.

Eric Russell covers the story for the Portland Press Herald, which is one of the papers owned by the Trust.

I interviewed Hansen Shapiro for the book that Ellen Clegg and I wrote, “What Works in Community News,” to discuss the National Trust’s role in acquiring a group of weekly and monthly newspapers in the suburbs of Denver, Colorado, back in 2021. Ellen and I also interviewed her for our podcast, “What Works: The Future of Local News,” in 2022, and an excerpt is featured in our book.

I can also credit Hansen Shapiro with suggesting that we take a look at NJ Spotlight News, which represents the merger of a website that covers politics and public policy in New Jersey with NJ PBS, the state’s public television outlet. It turned out to be a terrific recommendation, and NJ Spotlight News anchors one of the chapters in our book.

More synchronicity: In 2023, the National Trust purchased the Portland Press Herald and a group of affiliated daily and weekly papers in Maine. Last fall, Ellen and I were the guests of the Maine Trust for a talk about our book that also served as a fundraiser for the Maine papers. In December, though, Lisa DeSisto — a professional friend of Ellen’s and mine — suddenly left as CEO and publisher of the Maine Trust. I suspect there may be more news to come on what’s going on in Maine.

Hansen Shapiro’s original idea for the National Trust was to acquire family-owned newspapers that were in danger of falling into the hands of a corporate chain or hedge fund. And she has succeeded, presiding over the purchase of papers in Colorado, Maine and Georgia. I wish her good luck as she ponders what’s next. Her full announcement follows:

A Founder’s Reflection: On Building and Becoming

When I stepped out of academia four years ago to co-found the National Trust for Local News, I was answering a call that felt bigger than myself. I believed then, as I believe now, in the profound importance of preserving and reimagining our nation’s local storytelling institutions. Like the Nature Conservancy’s work to protect our natural heritage, we set out to conserve and transform the vital institutions that help communities understand themselves and each other.

In these four years, we’ve built something extraordinary together. We’ve demonstrated that a new model of stewardship is possible — one that honors both preservation and innovation, tradition and transformation. We’ve shown that what unites us truly is stronger than what divides us, and that local journalism can be a powerful force for reweaving our civic fabric. The challenges ahead are real, but so too is the strength of what we’ve built together.

As I reflect on this journey, I recognize that the very principles that guided our work — trust in community wisdom, belief in the power of transformation, and faith in our shared stories — now guide me to make a transition. I have decided to step down as CEO and am working closely with the board to transition to new leadership.

This moment arrives not as an ending, but as evolution: the vision that called me to build now calls me to step back, trusting in the foundation we’ve laid and the wisdom of those who will carry it forward. What began as a mission to build has become a lesson in letting go, in trusting that what we’ve created together has its own wisdom and momentum.

I look to the horizon of local news and see the seeds we’ve planted taking root in ways we may not yet imagine. I envision our work flowering into a thousand expressions of community storytelling, each uniquely adapted to its place and people. I see newsrooms becoming not just repositories of information, but sacred spaces where community wisdom is gathered, preserved, and shared across generations. I believe the National Trust will continue to be a crucible where tradition and innovation meet, where storytelling finds new forms, and where the threads of community are constantly rewoven into ever-stronger fabric.

To our generous supporters who believed in this vision from its earliest days: Your faith in what was possible, your willingness to invest in new models, and your commitment to community storytelling have made everything possible. You understood that preserving local journalism requires both innovation and deep respect for tradition. May your courage in supporting new paths forward inspire others to join in this vital work.

To those who will carry this work forward: May you find joy in being stewards of these community treasures. May you have the courage to preserve what is precious and the wisdom to welcome necessary change. May you feel the support of all who have contributed to this mission, and may you trust in the profound importance of your work.

I step back with profound gratitude for how this journey has transformed me even as we’ve worked to transform the landscape of local news. The story of the National Trust continues, evolving as all good stories do. I look forward to watching and supporting its next chapter, knowing that the work of preserving and reimagining local journalism is more vital than ever.

Lisa DeSisto resigns as CEO of the Maine Trust for Local News, which owns the Portland Press Herald

Lisa DeSisto (via LinkedIn)

Big news from Down East as Lisa DeSisto, the CEO and publisher of the Maine Trust for Local News, has announced that she’s resigning. The Maine Trust is a nonprofit that owns the state’s largest daily paper, the Portland Press Herald, as well as three other daily papers and a number of weeklies. The papers themselves are for-profit entities.

According to Press Herald reporter Hannah LaClaire, DeSisto will leave by the end of the year. She’ll be replaced by Stefanie Manning, a Maine Trust executive who will assume the title of managing director. DeSisto said in a statement:

I have cherished my time leading this organization and working alongside such dedicated and talented colleagues. Serving our readers and supporting this incredible team has been a privilege. Representing the Maine Trust for Local News in the community has been an honor I will carry with me.

DeSisto leaves amid a time of transition at the Maine Trust. Longtime executive editor Steve Greenlee took a position at Boston University earlier this year and was replaced by Carolyn Fox, who had previously been managing editor of the Tampa Bay Times.

DeSisto hosted Ellen Clegg and me for a talk about our book, “What Works in Community News,” back in October. Ellen and I both have previous connections with Lisa — she and I were colleagues in the 1990s at The Boston Phoenix, where she was an executive in the advertising department, and Ellen worked with her after she moved to a top business-side position at The Boston Globe.

Lisa has been in Portland for 12 years and has been through several ownership changes. I visited the Press Herald in late 2015 to talk with her and others about a failed attempt by Boston-area entrepreneur Aaron Kushner to buy the paper in 2012; Kushner, who later bought the Orange County Register in Southern California, was one of the wealthy newspaper owners I profiled in “The Return of the Moguls.”

After Kushner’s bid in Maine fell apart, the paper was acquired by a wealthy Maine businessman named Donald Sussman, who in turn sold it to Reade Brower, a printer, in 2015. Brower sold the Press Herald and other papers he had accumulated to the nonprofit National Trust for Local News in 2023. The Maine Trust is a subsidiary of the National Trust.

Through it all, Lisa has been a source of stability and continuity. There’s no question that she’ll be deeply missed.

The October Surprise, 44 years on; plus, extremism at home, and more on sponsored content

American hostage Ann Swift shortly after her release in January 1981. Public domain photo by the Department of Defense.

The October Surprise. These days the phrase is often used to describe fears that a political campaign will drop some sort of bombshell in the final weeks before Election Day.

Then-FBI Director James Comey’s reopening of the investigation of Hillary Clinton’s emails in 2016 would certainly qualify, though there was no evidence that the Trump campaign was behind it — nor, for that matter, any evidence of wrongdoing by Clinton.

So, too, would the Hunter Biden laptop story of 2020, though the Trumpers who were behind it were hampered by the inconvenient fact that they’d targeted the wrong Biden.

But I don’t think anyone used the phrase October Surprise until 1980, when it was used to describe something that Ronald Reagan and his associates feared would happen but ultimately did not: the release of more than 50 American hostages who had been held by Iran for many months. If President Jimmy Carter brought them home just before the election, it could have given him the boost he needed to win a second term. Continue reading “The October Surprise, 44 years on; plus, extremism at home, and more on sponsored content”

The Maine event: Ellen Clegg and I will be talking about our book in Portland on Oct. 15

Photo (cc) 2022 by Jules Verne Times Two

I want to let you know about one of the biggest events that Ellen Clegg and I have had to discuss our book, “What Works in Community News.” We’ll take part in a public conversation on Tuesday, Oct. 15, at 7 p.m. at the Roux Institute in Portland, Maine. The institute is part of Northeastern University. You can register here.

The program is part of the “Newsroom Live” series, sponsored by the Maine Trust for Local News, the nonprofit owner of the Portland Press Herald and a number of other daily and weekly newspapers and digital publications.

The Maine Trust was created several years ago after the media properties were acquired by the National Trust for Local News, a nonprofit that has also purchased papers in suburban Denver and Georgia to prevent them from falling into the hands of corporate chain owners.

We write about the National Trust and include a conversation with its executive director, Elizabeth Hansen Shapiro, in our book. In addition, I wrote about the Press Herald’s pre-Trust ownership struggles in his 2018 book, “The Return of the Moguls.”

We hope to see you on Oct. 15.

The Portland Press Herald and its owner get enmeshed in a controversy over sponsored content

The former headquarters of the Portland Press Herald is now a hotel. Photo (cc) 2023 by Dan Kennedy.

News publishers like sponsored content for a variety of reasons. In a sea of nearly worthless programmatic ads, sponsored content — also known as native advertising — commands a premium price. The articles, if they are well-done, attract eyeballs. They evade ad-blockers, too. At worst, they can be confused with actual editorial content, but with proper disclosure they raise no more in the way of ethical issues than does a standard banner ad.

Earlier this week, a conservative website called the Maine Wire reported the existence of a $117,000 deal cut by the Maine Trust for Local News to publish sponsored content from the state’s Department of Education. The nonprofit Trust owns the Portland Press Herald and a number of smaller daily and weekly papers. The Maine Wire article says in part:

The payment will cover the publication and promotion of six articles portraying the Maine DOE in a flattering light. It’s unclear whether the state-sponsored “news” content will be written by someone from the Maine DOE or employees of the Maine Trust for Local News newspapers.

The taxpayer-funded “marketing campaign” will highlight the Maine DOE’s “use of federal emergency relief funding,” and will aim to “promote the best learning opportunities for all Maine students” and to “inspire ‘trust in our schools,’” according to the document.

Scare quotes aside, though, this is just garden-variety sponsored content. Rick Edmonds of the Poynter Institute looked into it (scroll down to “Sponsored content controversy in Maine”) and found the deal to be pretty unremarkable, writing:

The Wire chose to ignore that article-style pieces became a staple of digital advertising more than a decade ago. The Federal Trade Commission has taken the position that as long as sponsorship is disclosed, it’s not deception (though violations, especially among influencers, are not uncommon).

The format is typically employed by companies burnishing their image, but there is no obvious reason the door should be slammed shut on a self-promoting government placement.

In fact, the first of six such sponsored ads that the Trust will be running says “Sponsored” and “Content provided by Maine Department of Education” right at the top. The article, which appeared in the Press Herald, is also in a different typeface from what the paper normally uses. Edmonds passed along a statement from Trust chief executive Lisa DeSisto as well:

Branded content is a growing piece of our advertising product offerings. We’ve attracted new customers to the Maine Trust by offering branded content products, and we think they’re an important part of our revenue goals. In developing these products, nothing has been more important to us than creating a clear distinction between branded content advertising and our journalism.

Michael Socolow, a journalism professor at the University of Maine, initially raised some concerns about the arrangement on Twitter but then backed off once he saw the actual ad. “Turns out article’s labelled ‘Sponsored Content’ right at top, it’s not written by any journalists, and it’s actually a terrible piece of advertorial/propaganda [poorly written, boring + too long, and uninteresting]. So I’m less concerned,” he wrote.

Now, I do think it’s fair to ask whether a news organization ought to be accepting sponsored content from a government agency — but that horse left the barn quite a while ago. For instance, I searched the sponsored content at The Boston Globe to see if it had any similar arrangements, and it took me no time at all to find a native ad from Vermont Tourism, which a little additional searching revealed is a state agency. That said, it wouldn’t be a bad idea for the Trust to have a conversation with its journalists about what practices are and aren’t acceptable, and to listen to any concerns the newsroom might raise.

Finally, a disclosure: The Maine Trust is sponsoring an event for Ellen Clegg and me in Portland on Oct. 15 to talk about our book, “What Works in Community News.” (You can register here.) I worked with DeSisto at The Boston Phoenix and, later, Ellen and DeSisto were colleagues at The Boston Globe; we both think highly of her. You can make of that what you will. But Edmonds and Socolow have no such ties, and their conclusions are the same as mine.

Poynter pushes back against gloom and doom; plus, transitions in Colorado and Maine

Photo (cc) 2016 by Quinn Dombrowski

The Poynter Institute has published an in-depth report on the state of journalism that’s aimed at injecting some optimism into what often seems like a dreary and depressing landscape. The report is called “OnPoynt,” and the introduction says in part:

[D]oom-and-gloom narratives that cherry pick stories of vulture capitalists, job loss statistics and print closures are incomplete or out of date, painting an inaccurate picture of a news and information ecosystem on life support.

OnPoynt aims to offer a forward-minded look at the state of journalism and the news industry that propels the story by considering trends related to creative product ideas, audience growth strategies and traction around revenue, artificial intelligence and innovation.

The entire report is worth reading, but I want to take note of two sections — one on trust, the other on local news.

The narrative that the public has lost trust in the news media overlooks the reality that people actually have a fair amount of faith in their local news outlets. For instance, a survey that Poynter conducted found that 83% of respondents believe that local news organizations “are at least somewhat important to the well-being of their local community,” and 71% say local journalists are reporting the news accurately. The numbers are only slightly lower for Republicans than they are for Democrats. The report continues:

Audiences will spend more time and money with sources of information that they “trust.” Civic participation will grow as trust in media grows. Accessible local news improves democratic participation.

This really goes to the heart of a central argument that Ellen Clegg and I explore in our book, “What Works in Community News.” National news organizations, especially the cable outlets, are contributing to polarization and to the decline of civic life. Rebuilding the local news infrastructure could help lower the temperature and help people on different sides of the political divide find common ground.

Fortunately, as Poynter says in its section on local news, there are viable alternatives to corporate-owned chain newspapers, which in too many cases are being hollowed out and leaving communities bereft. Poynter identifies local television news, public radio and the rise of philanthropy in supporting nonprofit community journalism as countervailing trends.

“The local news ecosystem is complex. The loss of traditional local news journalism jobs should not be minimized, but the battle cry of ‘saving local news’ is oversimplified,” the report says. “Hundreds of news or niche information sites have started in recent years. Many are independent, many represent new offerings from existing companies.”

Poynter’s survey also shows that people who are engaged in civic life are more likely to be local news consumers — a finding that goes back at least to Robert Putnam’s landmark 2000 book “Bowling Alone.”

There’s a lot of bad news out there, and it would be pollyannaish to pretend otherwise. But it’s crucial to look at success stories, figure out why they’re working and encourage people to emulate them in their own communities.

Transition at The Colorado Sun

The Colorado Sun, a digital startup that we profile in “What Works in Community News,” announced a major reorganization last week. Editor and co-founder Larry Ryckman will now be the publisher, with senior editor and fellow co-founder Dana Coffield moving up to the editor’s slot.

In an announcement, the Sun said the shuffle was motivated in part by the Sun’s transition from a for-profit public benefit company to a nonprofit organization, which has created “new responsibilities for its senior leadership.”

The Sun was founded six years ago by 10 journalists at The Denver Post who quit out of frustration over repeated cuts by the paper’s hedge-fund owner, Alden Global Capital. Today the Sun employs two dozen staff members.

Ryckman was a guest on our “What Works” podcast in July. Coffield, who came from a background of small newspapers in the rural parts of Colorado, told us for our book that she was proud of the Sun’s role in reporting stories from across the state that can be republished for free in smaller newspapers.

“We’ve been able to provide quality journalism to some of the smallest outlets in the state,” she said. “I like being able to contribute to a healthy ecosystem for smaller newspapers, since I came from that heritage.”

A new editor in Maine

The Maine Trust for Local News, a nonprofit organization that publishes the for-profit Portland Press Herald and about a dozen other daily and weekly newspapers, has named an executive editor to oversee the trust’s holdings.

Carolyn Fox, currently managing editor of the Tampa Bay Times, will start her new position on Oct. 7. Her appointment was announced by Lisa DeSisto, the trust’s publisher and CEO.

Like the Maine papers, the Tampa Bay Times is a for-profit paper owned by a nonprofit — the Poynter Institute.

“The nonprofit model is so exciting in part because you can make that pitch to people that the journalism matters — what we do matters — and then sell that,” Fox told Eric Russell of the Press Herald. (I’m quoted as well.)

Fox will succeed Steve Greenlee, who’s moved on to a faculty position at Boston University. The organizational structure will be different in that Greenlee was the editor of just the Press Herald, whereas Fox will oversee all of the trust’s holdings.

Why concerns about the Portland Press Herald’s funding are overblown

Photo (cc) 2018 by Molladams

Recently Max Tani of Semafor and Richard J. Tofel, who writes the newsletter Second Rough Draft, have raised questions about whether the folks involved in the purchase of the Portland Press Herald and its affiliated Maine papers from the retiring publisher, Reade Brower, have been sufficiently transparent in disclosing who the funders are.

The papers were bought during the summer by the National Trust for Local News, a nonprofit that has been involved in several acquisitions aimed at preventing legacy newspapers from falling into the hands of corporate chain ownership. In Maine, Tani and Tofel argue, the billionaire George Soros may have been more deeply involved than was previously known, while the involvement of another billionaire who was reportedly part of the purchase, Hansjörg Wyss, hasn’t been disclosed at all.

I’m going to go out on a limb and say that this is essentially a non-issue. Tofel himself notes that the previous management of the papers remains in place and that “invocations of Soros as a sort of bogeyman have long since become a principal way to dog whistle anti-Semitism; it ranks right up there with ‘globalist’ in this rhetoric.”

More to the point, the Press Herald itself followed up on Tani’s reporting, and it sounds like the full story behind the purchase will be revealed soon. (I was interviewed for the piece, written by reporter Rachel Ohm.) Longtime Press Herald publisher Lisa DeSisto, now the CEO and publisher of the Maine Trust for Local News, the nonprofit that has been set up to own the papers, is quoted as saying, “We want to make more of a splash and have a more comprehensive introduction to the Maine Trust rather than just [putting things out in] pieces. We’re really waiting to announce a broader vision.”

Added Will Nelligan, who’s the Maine project lead for the National Trust: “We will announce that coalition of Maine funders when we announce the Maine Trust.”

No, the announcement didn’t come in September, as had been originally promised. But is that really a big deal as long as disclosure is on its way? The papers themselves, by the way, remain for-profit entities, so it seems unlikely that either the National Trust or the Maine Trust will be looking for ongoing support to prop them up.

If you take a look at the National Trust’s funders, you’ll see that, in addition to Soros’ Open Society Foundations, they include a number of respected journalism funders, including the Knight Foundation, the MacArthur Foundation, the Democracy Fund and the Lenfest Institute, which owns The Philadelphia Inquirer. The Gates Family Foundation, by the way, is a Colorado-based philanthropy that has nothing to do with Bill or Melinda Gates.

When I asked University of Maine journalism professor Michael Socolow to weigh in, he emailed me comments he had previously posted on X/Twitter, noting that Tani and Tofel had emphasized Soros’ and Wyss’ liberal politics but adding they had been unable to back up whether that was relevant. (To be fair, Tofel seemed less impressed with that angle than Tani.) Socolow said:

I’m not sure there’s a story here. Neither Tani nor Tofel specify the ways the new ownership has altered editorial content. They’re seemingly insinuating that the new ownership purchased the newspapers to shape news content for partisan political reasons. But how much disclosure and transparency about Reade Brower and his business interests did these publications publish before the sale? It’s not clear to me why there needs to be a new, and apparently higher, standard simply because the ownership is now non-profit versus commercial. If evidence emerges that the sort of meddling Tani and Tofel insinuate begins occurring, then I agree we have an important story. But we’re not there yet.

Let me end with a couple of disclosures: Ellen Clegg and I interviewed National Trust co-founder and CEO Elizabeth Hansen Shapiro on our podcast, “What Works: The Future of Local News,” and we wrote about the National Trust’s successful effort to save two dozen community newspapers in the Denver suburbs in our forthcoming book, “What Works in Community News.” I worked with DeSisto at The Boston Phoenix and Ellen later got to know her at The Boston Globe, and we both consider her to be a first-rate, ethical news executive.

The purchase of the Press Herald papers by the National Trust was unalloyed good news, and it sounds like the questions that Tani and Tofel have raised will be answered soon.

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