MLK 50: Justice Through Journalism, based in Memphis, won two awards in the medium-to-large revenue tier — one for operational resilience, the other for financial health.
Santa Cruz Local, in Southern California, received the product of the year award in the micro-to-small revenue tier.
Lookout Local founder Ken Doctor is about to take the next step in launching his second community news site. Today he’s announcing that Lookout Eugene-Springfield, in Oregon, will debut in early 2025 and that he’s assembled a national team with the aim of moving into “at least five markets” in 2025-’26. I wrote about initial plans for Lookout Eugene-Springfield back in May.
Doctor, a well-known journalist who covers the media business, began Lookout Local in 2020 with a site in Santa Cruz, California. Lookout Santa Cruz won a Pulitzer Prize earlier this year for its reporting on a January 2023 flood and its aftermath. Santa Cruz is also the home of another high-quality hyperlocal news site, Santa Cruz Local; both Doctor and Santa Cruz Local CEO Kara Meyberg Guzman are featured in our book, “What Works in Community News,” and have been guests on our podcast.
Lookout Eugene-Springfield will compete with Gannett’s Register-Guard as well as Eugene Weekly, an alternative publication saved by its readers earlier this year after an ex-employee was charged with embezzlement.
Congratulations to Lookout Santa Cruz, a digital local-news startup that on Monday won the Pulitzer Prize for Breaking News Reporting. The site was recognized for its reporting on a January 2023 flood and its aftermath. In the words of the Pulitzer board, Lookout Santa Cruz published “detailed and nimble community-focused coverage, over a holiday weekend, of catastrophic flooding and mudslides that displaced thousands of residents and destroyed more than 1,000 homes and businesses.” Here’s what Lookout Santa Cruz had to say about winning the award:
We reported quickly and carefully, vetting often scattered and confusing facts, making sure we got out the accurate news and information essential to individual and community decision-making. We documented in words, images and videos what people from the reaches of San Lorenzo Valley to Pajaro to Capitola were experiencing. We called on President Joe Biden to visit beleaguered South County as well as jaw-dropping coastal damage. We did what we always do, but at warp speed and still made sure that our deep reporting work got its usual double edits by our experienced, diligent editors.
Ellen Clegg and I looked at the Santa Cruz news ecosystem in our book, “What Works in Community News.” The region is served by two digital startups — Santa Cruz Local, originally a for-profit that launched in 2019 and that converted to nonprofit status after our book was finished, and Lookout Santa Cruz, a for-profit public benefit corporation right from the start. (A public benefit corporation is a for-profit that is legally required to operate with a public service mission.) We’ve also offered more depth on the two news organizations through our podcast, interviewing Santa Cruz Local co-founder Kara Meyberg Guzman and Lookout Santa Cruz founder Ken Doctor.
Lookout Santa Cruz is a high-profile, well-funded project that received $2.5 million in startup money from the likes of the Knight Foundation, the Google News Innovation Challenge and the Lenfest Institute for Journalism. Doctor, a former executive for a former newspaper chain, Knight Ridder, spent years writing about the business of news for publications such as Nieman Lab and his own blog, Newsonomics, which is now on ice.
Doctor’s entry into the Santa Cruz media scene was not without controversy. As we wrote in our book, “Another competing media outlet, the alternative weekly Good Times, greeted Lookout with a blast, claiming that Doctor was benefiting from the ‘false narrative’ that Santa Cruz was a news desert. Doctor responded by calling that ‘the greatest free publicity that we could ever get.'”
Guzman, too, expressed a bit of pique over Doctor’s arrival, telling us that she and her business partner, Stephen Baxter — unlike Doctor — had struggled to raise the money they needed to start Santa Cruz Local after leaving Alden Global Capital’s Santa Cruz Sentinel, though over time they were able to attract some money from Google and Facebook and build a viable business. Guzman described Santa Cruz Local’s mission as providing deep accountability journalism of local government and other institutions, while Doctor said Lookout Santa Cruz was aiming to become the “new primary news source” at a time when the Santa Cruz Sentinel was fading away.
Lookout Santa Cruz is also intended as the first in a series of Lookout Local sites. Maybe the Pulitzer will give Doctor’s project the prominence it needs to start building out his idea.
Two finalists of note
Lookout Santa Cruz was one of three projects profiled in “What Works in Community News” to receive Pulitzer recognition on Monday, though it was the only one to make it into the winner’s circle. Here are the organizations we followed that earned finalist recogition:
Mississippi Today, in Local Reporting, for a collaboration with The New York Times that offered a “detailed examination of corruption and abuse, including the torturing of suspects, by Mississippi sheriffs and their officers over two decades.” We interviewed Mississippi Today CEO Mary Margaret White on our podcast in November 2022. (Mississippi Today’s Anna Wolfe won a 2023 Pulitzer for her coverage of official corruption.)
The Texas Tribune, in Explanatory Reporting, for a collaboration with ProPublic and “Frontline” that reports on “law enforcement’s catastrophic response to the mass shooting at a Uvalde, Texas elementary school and also for documenting the political and policy shortcomings that have led to similar deadly police failures across the country.” The Tribune is the subject of a chapter in our book.
Courage recognized
When we think about courageous journalists, what usually comes to mind are war correspondents. But courage can be found closer to home, too — as in the case of Lauren Chooljian and her colleagues at New Hampshire Public Radio, who were subjected to frightening harassment and daunting legal challenges while they were reporting on “corruption and sexual abuse within the lucrative recovery industry.” For their efforts they were recognized as a finalist in the Audio Reporting category. And here is a New York Times story (free link) on their ordeal.
Just two weeks after The Colorado Sun announced it was shifting from a for-profit to a nonprofit business model, Santa Cruz Local is taking the same step. The podcast-heavy Local, a much smaller project than the Sun, competes with Ken Doctor’s for-profit (the last time I checked!) Lookout Santa Cruz. Kara Meyberg Guzman, the CEO and co-founder of the Local, was a guest on our “What Works” podcast last year, as was Lookout founder Ken Doctor. Guzman is also featured in “What Works in Community News,” Ellen Clegg’s and my forthcoming book.
At Santa Cruz Local, we believe that Santa Cruz County is stronger when everyone has access to fair, accurate, high-quality local journalism. That’s why all our news is free.
Our business model depends on locals like you to donate, because many of our readers cannot. Santa Cruz Local recently changed our tax status to make it easier for you to donate. Now that Santa Cruz Local is a 501(c)3 nonprofit, your donations and membership contributions are tax-deductible.
James Rainey of the Los Angeles Times has a pretty wild story about the trials and tribulations of Lookout Santa Cruz, a news outlet in California launched by the longtime media analyst Ken Doctor. In Rainey’s telling, Doctor is a demanding, dictatorial boss who’s had trouble holding onto talent, and he’s angered his competitors with claims that they regard as dismissive.
On the other hand, it sounds like Doctor has pretty quickly established Lookout as the news source of record in Santa Cruz, even though the Santa Cruz Sentinel, owned by the hedge fund Alden Global Capital, reaches more readers.
As it happens, we’ve had both Doctor and another of his competitors, Kara Meyberg Guzman, co-founder of Santa Cruz Local, on the “What Works” podcast, and we asked them both about each other. Please give them a listen.
Our latest “What Works” podcast features Kara Meyberg Guzman, CEO and co-founder of Santa Cruz Local in California. Before the Local, she was managing editor of the Santa Cruz Sentinel. In 2018 she left her job at the Sentinel, which is owned by Alden Global Capital’s MediaNews Group, citing differences with the company’s management.
Kara then connected with another former Sentinel reporter, Stephen Baxter, and the two of them hatched a plan for the Local. They focus on public policy issues that affect the whole county, like housing, development and public health. The Local is a private company, owned by the co-founders. The revenue model is a mix of memberships, business sponsorships, grants and advertising. But the mission is simple. As the website puts it: “We strive to understand Santa Cruz in all of its complexity.”
Santa Cruz may turn out to be the most talked-about community on our podcast. Not long ago we interviewed Ken Doctor, the longtime media analyst who launched a high-profile, well-funded project called Lookout Santa Cruz. It is encouraging to see that in a region whose legacy newspaper has been hollowed out by vulture capitalism, two digital start-ups are working to fill the gap.
I’ve got a Quick Take on a new report by LION Publishers that contains some really positive findings about funding and sustainability for local news startups. Anyone who’s thinking about starting a community news project ought to take a look at it. Ellen Clegg highlights the work of Katherine Massey, a columnist who was killed in the racist massacre at the Tops grocery store in Buffalo.
I also tip the hat to Anne Galloway, the founder and executive editor of VTDigger, who has announced that she’s giving up the editor’s position and is returning to the reporting ranks. She’ll be an editor-at-large focusing on investigative reporting. Galloway started Digger 13 years ago as a one-woman operation after she was laid off by the Rutland Herald. Today, Digger has 32 full-time employees and is regarded as one of the leading digital sources of regional news in the country.