Santa Cruz Local shifts to a nonprofit business model

Kara Meyberg Guzman

Just two weeks after The Colorado Sun announced it was shifting from a for-profit to a nonprofit business model, Santa Cruz Local is taking the same step. The podcast-heavy Local, a much smaller project than the Sun, competes with Ken Doctor’s for-profit (the last time I checked!) Lookout Santa Cruz. Kara Meyberg Guzman, the CEO and co-founder of the Local, was a guest on our “What Works” podcast last year, as was Lookout founder Ken Doctor. Guzman is also featured in “What Works in Community News,” Ellen Clegg’s and my forthcoming book.

In an email to Local members, Guzman writes:

At Santa Cruz Local, we believe that Santa Cruz County is stronger when everyone has access to fair, accurate, high-quality local journalism. That’s why all our news is free.

Our business model depends on locals like you to donate, because many of our readers cannot. Santa Cruz Local recently changed our tax status to make it easier for you to donate. Now that Santa Cruz Local is a 501(c)3 nonprofit, your donations and membership contributions are tax-deductible.

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