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Look out, Oregon: Ken Doctor is planning a new media outlet to challenge Gannett

Eugene, Oregon. Photo (cc) 2012 by Visitor7.

The pixels were barely dry on my post about the Pulitzer Prize awarded to Lookout Santa Cruz when I learned about plans by founder Ken Doctor to launch a second Lookout Local site in Oregon’s Eugene area. The Oregonian reported last month that Lookout Eugene-Springfield will launch in late 2024 or early 2025 with a newsroom of 20, of whom 15 will be journalists. That’s more firepower than Gannett’s Eugene Register-Guard can muster. Indeed, The Oregonian published a pretty depressing report on that paper a year ago that began:

The Eugene Register-Guard, once one of the best newspapers in the region, today has no local editor, no publisher, no physical newsroom and little love from a dismayed citizenry. The news staff that once exceeded 80 now stands at six.

As was the case in Santa Cruz, California, Doctor’s reputation in the news business is standing him in good stead. He said he has already raised $2.5 million for his Oregon project and plans to scrounge up another $1.5 million. Doctor is a graduate of the University of Oregon’s journalism school, so this is something of a homecoming for him.

Doctor also has a long post up at Nieman Lab about efforts in California to bolster local news. Like longtime media analyst Jeff Jarvis, Doctor opposes efforts to extract money from Google and Facebook, noting that Meta, Facebook’s parent company, has made it clear that it doesn’t need news, and that going after Google would harm the uneasy balance between the good and bad that the company has done for (and to) journalism.

Instead, Doctor is looking to New York State, which recently created tax credits for news publishers who create and retain jobs. The key, he writes, is to ensure that those credits go to California-based publishers rather than to out-of-state conglomerates. And though he doesn’t name names, he’s presumably referring to the hedge fund Alden Global Capital, with whom he competes in Santa Cruz, and Gannett.

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Pulitzer congrats to Lookout Santa Cruz, featured in our book and podcast

Ken Doctor (via LinkedIn)

Congratulations to Lookout Santa Cruz, a digital local-news startup that on Monday won the Pulitzer Prize for Breaking News Reporting. The site was recognized for its reporting on a January 2023 flood and its aftermath. In the words of the Pulitzer board, Lookout Santa Cruz published “detailed and nimble community-focused coverage, over a holiday weekend, of catastrophic flooding and mudslides that displaced thousands of residents and destroyed more than 1,000 homes and businesses.” Here’s what Lookout Santa Cruz had to say about winning the award:

We reported quickly and carefully, vetting often scattered and confusing facts, making sure we got out the accurate news and information essential to individual and community decision-making. We documented in words, images and videos what people from the reaches of San Lorenzo Valley to Pajaro to Capitola were experiencing. We called on President Joe Biden to visit beleaguered South County as well as jaw-dropping coastal damage. We did what we always do, but at warp speed and still made sure that our deep reporting work got its usual double edits by our experienced, diligent editors.

Ellen Clegg and I looked at the Santa Cruz news ecosystem in our book, “What Works in Community News.” The region is served by two digital startups — Santa Cruz Local, originally a for-profit that launched in 2019 and that converted to nonprofit status after our book was finished, and Lookout Santa Cruz, a for-profit public benefit corporation right from the start. (A public benefit corporation is a for-profit that is legally required to operate with a public service mission.) We’ve also offered more depth on the two news organizations through our podcast, interviewing Santa Cruz Local co-founder Kara Meyberg Guzman and Lookout Santa Cruz founder Ken Doctor.

Lookout Santa Cruz is a high-profile, well-funded project that received $2.5 million in startup money from the likes of the Knight Foundation, the Google News Innovation Challenge and the Lenfest Institute for Journalism. Doctor, a former executive for a former newspaper chain, Knight Ridder, spent years writing about the business of news for publications such as Nieman Lab and his own blog, Newsonomics, which is now on ice.

Doctor’s entry into the Santa Cruz media scene was not without controversy. As we wrote in our book, “Another competing media outlet, the alternative weekly Good Times, greeted Lookout with a blast, claiming that Doctor was benefiting from the ‘false narrative’ that Santa Cruz was a news desert. Doctor responded by calling that ‘the greatest free publicity that we could ever get.'”

Guzman, too, expressed a bit of pique over Doctor’s arrival, telling us that she and her business partner, Stephen Baxter — unlike Doctor — had struggled to raise the money they needed to start Santa Cruz Local after leaving Alden Global Capital’s Santa Cruz Sentinel, though over time they were able to attract some money from Google and Facebook and build a viable business. Guzman described Santa Cruz Local’s mission as providing deep accountability journalism of local government and other institutions, while Doctor said Lookout Santa Cruz was aiming to become the “new primary news source” at a time when the Santa Cruz Sentinel was fading away.

Lookout Santa Cruz is also intended as the first in a series of Lookout Local sites. Maybe the Pulitzer will give Doctor’s project the prominence it needs to start building out his idea.

Two finalists of note

Lookout Santa Cruz was one of three projects profiled in “What Works in Community News” to receive Pulitzer recognition on Monday, though it was the only one to make it into the winner’s circle. Here are the organizations we followed that earned finalist recogition:

  • Mississippi Today, in Local Reporting, for a collaboration with The New York Times that offered a “detailed examination of corruption and abuse, including the torturing of suspects, by Mississippi sheriffs and their officers over two decades.” We interviewed Mississippi Today CEO Mary Margaret White on our podcast in November 2022. (Mississippi Today’s Anna Wolfe won a 2023 Pulitzer for her coverage of official corruption.)
  • The Texas Tribune, in Explanatory Reporting, for a collaboration with ProPublic and “Frontline” that reports on “law enforcement’s catastrophic response to the mass shooting at a Uvalde, Texas elementary school and also for documenting the political and policy shortcomings that have led to similar deadly police failures across the country.” The Tribune is the subject of a chapter in our book.

Courage recognized

When we think about courageous journalists, what usually comes to mind are war correspondents. But courage can be found closer to home, too — as in the case of Lauren Chooljian and her colleagues at New Hampshire Public Radio, who were subjected to frightening harassment and daunting legal challenges while they were reporting on “corruption and sexual abuse within the lucrative recovery industry.” For their efforts they were recognized as a finalist in the Audio Reporting category. And here is a New York Times story (free link) on their ordeal.

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Santa Cruz Local shifts to a nonprofit business model

Kara Meyberg Guzman

Just two weeks after The Colorado Sun announced it was shifting from a for-profit to a nonprofit business model, Santa Cruz Local is taking the same step. The podcast-heavy Local, a much smaller project than the Sun, competes with Ken Doctor’s for-profit (the last time I checked!) Lookout Santa Cruz. Kara Meyberg Guzman, the CEO and co-founder of the Local, was a guest on our “What Works” podcast last year, as was Lookout founder Ken Doctor. Guzman is also featured in “What Works in Community News,” Ellen Clegg’s and my forthcoming book.

In an email to Local members, Guzman writes:

At Santa Cruz Local, we believe that Santa Cruz County is stronger when everyone has access to fair, accurate, high-quality local journalism. That’s why all our news is free.

Our business model depends on locals like you to donate, because many of our readers cannot. Santa Cruz Local recently changed our tax status to make it easier for you to donate. Now that Santa Cruz Local is a 501(c)3 nonprofit, your donations and membership contributions are tax-deductible.

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A wild tale about a news war in Santa Cruz, Calif.

Natural Bridges State Beach in Santa Cruz, Calif. Photo (cc) 2005 by Coralie Mercier

James Rainey of the Los Angeles Times has a pretty wild story about the trials and tribulations of Lookout Santa Cruz, a news outlet in California launched by the longtime media analyst Ken Doctor. In Rainey’s telling, Doctor is a demanding, dictatorial boss who’s had trouble holding onto talent, and he’s angered his competitors with claims that they regard as dismissive.

On the other hand, it sounds like Doctor has pretty quickly established Lookout as the news source of record in Santa Cruz, even though the Santa Cruz Sentinel, owned by the hedge fund Alden Global Capital, reaches more readers.

As it happens, we’ve had both Doctor and another of his competitors, Kara Meyberg Guzman, co-founder of Santa Cruz Local, on the “What Works” podcast, and we asked them both about each other. Please give them a listen.

Kara Meyberg Guzman talks about her Santa Cruz start-up and life after Alden

Kara Meyberg Guzman

Our latest “What Works” podcast features Kara Meyberg Guzman, CEO and co-founder of Santa Cruz Local in California. Before the Local, she was managing editor of the Santa Cruz Sentinel. In 2018 she left her job at the Sentinel, which is owned by Alden Global Capital’s MediaNews Group, citing differences with the company’s management.

Kara then connected with another former Sentinel reporter, Stephen Baxter, and the two of them hatched a plan for the Local. They focus on public policy issues that affect the whole county, like housing, development and public health. The Local is a private company, owned by the co-founders. The revenue model is a mix of memberships, business sponsorships, grants and advertising. But the mission is simple. As the website puts it: “We strive to understand Santa Cruz in all of its complexity.”

Santa Cruz may turn out to be the most talked-about community on our podcast. Not long ago we interviewed Ken Doctor, the longtime media analyst who launched a high-profile, well-funded project called Lookout Santa Cruz. It is encouraging to see that in a region whose legacy newspaper has been hollowed out by vulture capitalism, two digital start-ups are working to fill the gap.

I’ve got a Quick Take on a new report by LION Publishers that contains some really positive findings about funding and sustainability for local news startups. Anyone who’s thinking about starting a community news project ought to take a look at it. Ellen Clegg highlights the work of Katherine Massey, a columnist who was killed in the racist massacre at the Tops grocery store in Buffalo.

I also tip the hat to Anne Galloway, the founder and executive editor of VTDigger, who has announced that she’s giving up the editor’s position and is returning to the reporting ranks. She’ll be an editor-at-large focusing on investigative reporting. Galloway started Digger 13 years ago as a one-woman operation after she was laid off by the Rutland Herald. Today, Digger has 32 full-time employees and is regarded as one of the leading digital sources of regional news in the country.

You can listen to our conversation here and subscribe through your favorite podcast app.

The Washington Post is phasing out its once-revolutionary blue app

Forgotten but not quite gone

I was surprised — but not shocked — to discover recently that The Washington Post is phasing out its blue app, which at one time it called the “National Digital Edition.”

The app, which debuted in 2015, was an important part of the Post’s strategy during the early years of Jeff Bezos’ ownership. I wrote about it in my 2018 book, “The Return of the Moguls.” Available on phones and tablets, it provided readers with a colorful, magazine-like experience. The National Digital Edition was also cheaper than the Post’s other digital products; it was marketed to a national audience and omitted all news from the Washington area. That way, Washingtonians couldn’t save money by choosing the blue app unless they were willing to do without any local news.

The blue app had a lot to do with the Post’s meteoric growth in digital subscriptions, especially after the paper offered it to Amazon Prime members for free for six months, earning hosannas from a wide cross-section of media observers. Media analyst Ken Doctor, a recent guest on our “What Works” podcast, called it “potentially game-changing.”

Even as the Post was marketing the National Digital Edition, though, it continued to evolve its black app and, of course, its website. Those provided readers with a more traditional experience, including a home page, which the blue app lacked, as well as local and regional news. At some point, too, the Post abandoned its different pricing schemes. The blue app, despite its attractiveness, always seemed a bit lite, and eventually most people just moved away from it.

I hadn’t checked the blue app in ages until the past week. When I did, I got a message that said “this app soon will no longer be available” and pushing me toward the black app instead.

The National Digital Edition served its purpose, boosting paid circulation at a time when Bezos was trying to catch up quickly with The New York Times. As of last October, according to The Wall Street Journal, the Post’s circulation was around 2.7 million. That’s well behind the Times’ 10 million (which, to be fair, includes subscriptions to non-news products such as its cooking app and crossword puzzle), but it’s impressive nevertheless.

The Doctor is in: Why a respected media analyst decided to start a local news site

Ken Doctor. Via Newsonomics.

For a number of years, Ken Doctor was among our most valuable observers of the news business through his Newsonomics website and his must-read articles at Nieman Lab.

A former Knight Ridder executive, Doctor recently rejoined the ranks of working journalists. He’s the founder and CEO of Lookout Local, a digital local news site in Santa Cruz, California. Ken hopes that Lookout Local can provide a model of what works in the local news ecosystem. He says he wants to change the conversation.

In Quick Takes for the week, I share my crowdsourced research on independent news organizations in Massachusetts, and Ellen Clegg unpacks a study published by an economic think tank in Cambridge that quantifies the impact when hedge funds acquire local newspapers.

You can listen to our conversation here and subscribe through your favorite podcast app.

GateHouse Media brass touts Gannett deal in confidential message to employees

Al Neuharth in 1999. Photo (cc) by John Mathew Smith and www.celebrity-photos.com.

Following the completion of a long-anticipated deal to merge GateHouse Media with Gannett, GateHouse’s top two executives, Mike Reed and Kirk Davis, sent a confidential message to the troops, a copy of which was forwarded to me by a trusted source.

GateHouse and Gannett are the two largest newspaper publishers in the United States. By coming together, they have created a media colossus, albeit one whose decline continues apace. Reed and Davis’ message says in part:

We are incredibly proud of this team’s commitment to high-quality journalism and community leadership; this mission will remain at our core. The Gannett acquisition positions us as the leader in community journalism in the United States. In addition, we believe that together, we are well-positioned to address the profound changes our industry has faced in media consumption habits and advertising spend.

As you can see for yourself, the memo is mainly corporate boilerplate (and I don’t just mean the literal boilerplate on the second and third pages). For me, the main takeaway is that they say nice things about Gannett’s flagship, USA Today, which suggests that GateHouse — clearly the lead player despite being smaller than Gannett — isn’t going to mess around with Al Neuharth’s baby, at least not right away.

By the way, you’ll see a reference in the memo to BridgeTower Media, a name I was not familiar with. It turns out that’s the name for a GateHouse division that publishes B2B titles such as Massachusetts Lawyers Weekly.

The newspaper analyst Ken Doctor broke the news of the impending merger over the weekend. Keep an eye on the debt the combined company is taking on. Doctor estimates that it could be as high as $2 billion, which would seem to suggest further cuts ahead regardless of what kinds of cost efficiencies GateHouse-Gannett is able to achieve. As I wrote for WGBHNews.org two months ago, when it first became clear that the two companies would merge:

When a chain takes on debt to keep buying more properties and extracts revenues from its individual papers in order to satisfy shareholders, there is simply less money available for journalism than there would be with independent ownership.

I don’t think this was necessarily a terrible day for local journalism. MNG Enterprises, the hedge fund-owned chain formerly known as Digital First, was kept at bay, and that’s not nothing. But neither was it a good day. Committed local ownership is the key, and this merger moves us that much farther away from it.

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Could a newspaper rebellion against hedge-fund ownership spread to Massachusetts?

Previously published at WGBHNews.org.

It looked like a one-off last month when The Denver Post rebelled against its hedge-fund owner. In publishing an editorial and several commentaries denouncing Alden Global Capital as “vulture capitalists,” the Post’s journalists took what was seen by most observers as a courageous but futile stand.

But now the rebellion is starting to spread. And there is hope, however slight, that Digital First Media — the newspaper chain controlled by Alden — can somehow be pushed into doing the right thing. As CNN media reporter Brian Stelter writes, there were protests scheduled for today in Denver and New York City, the latter to take place outside Alden’s headquarters.

What’s happening matters nationally, and it matters locally. Digital First is one of our largest newspaper chains, controlling nearly 100 newspapers on both coasts and at points in between. Locally, Digital First operates The Sun of Lowell, the Sentinel & Enterprise of Fitchburg, and, since earlier this year, the Boston Herald. So intent is Digital First on cutting costs that it actually closed the Sentinel’s offices, switching to a “virtual newsroom,” which is apparently now acceptable corporate-speak for “no newsroom.”

The rebellion against Digital First got a boost last week when Ken Doctor, citing documents he had obtained, reported in the Nieman Journalism Lab that the company had run up a profit margin of 17 percent in the 12-month period that ended on June 30, 2017. The Lowell and Fitchburg papers were particularly lucrative, with a profit of 26 percent. The numbers were shocking, as they demonstrated that the papers are generating more than enough money to cover their communities if only it wasn’t being siphoned off by Alden principal Randall Smith to buy mansions in Palm Beach, Florida.

At the moment, there are no signs of protests coming to Massachusetts — but that could change. And Colorado continues to be a hotbed of unrest. In his latest, Doctor reports that former Post owner Dean Singleton, known as a brutal cost-cutter when he was at the height of his powers years ago, is so appalled by the cuts that he’s resigned as chair of the Post’s editorial board. “At the end of my career, I don’t want to be a part of it,” Singleton said. “The Post has been totally gutted of news coverage and of editorial coverage. That’s a fact.”

Several others also resigned, including editorial-page editor Chuck Plunkett, who was the force behind the Post’s anti-Alden Capital package last month. The reason: Ownership refused to let him write about another Digital First property in Colorado, the Daily Camera of Boulder, where editorial-page editor David Krieger was fired after he self-published a rant that criticized Alden. Doctor writes that the Camera might simply eliminate the editorial pages — which, I’m told, has become common practice at Digital First’s smaller papers. Back in Denver, some 55 Post journalists signed an open letter, saying they were “outraged” at the silencing of Plunkett.

The uprising against Alden Capital demonstrates that there is still money in newspapers. In fact, though the technology-driven changes that have decimated newspaper revenues over the past 25 years are very real, they are only half the story. Debt-free newspapers that are rooted in the community, and that are not forced to ship their revenues off to greed-crazed owners, can still manage to turn a profit. And though virtually all newsrooms have shrunk in response to the changing economics of journalism, a 17 percent margin obviously requires a lot more blood on the floor than, say, a more modest goal of 5 to 10 percent.

The challenge is that corporate chain ownership, accompanied by unrealistic profit expectations, remains the prevailing business model in the newspaper business, notwithstanding a few wealthy owners who are trying to buck the tide. Locally, for example, more than 100 papers, including key dailies such as the Telegram & Gazette of Worcester, the Providence Journal, The MetroWest Daily News of Framingham, and The Patriot Ledger of Quincy, are owned by GateHouse Media, which is controlled by yet another hedge fund, Fortress Investment Group.

GateHouse has its own well-earned reputation for operating its newspapers on a shoestring. Unlike Digital First, though, GateHouse appears to be committed to staying in the newspaper business rather that choking out the last drop of value — which is why a lot of us thought GateHouse would be the lesser of two evils when Digital First emerged as a last-minute bidder for the Boston Herald. (As it turned out, Gatehouse won anyway: Digital First moved the Herald’s printing operation from The Boston Globe’s facility in Taunton to the Providence Journal.)

The only hope now is that outrage against Digital First will harm Alden Capital’s bottom line. Economic pressure combined with the emergence of civic-minded local buyers could provide these papers with a fresh start — as happened several years ago in Pittsfield, when Digital First sold the Berkshire Eagle (and several affiliated papers in Vermont) to a group of local business leaders.

If nothing else, the rebellion against Digital First should help educate the public that it doesn’t have to be this way. Run properly, newspapers can still make money while fulfilling their mission of holding government and other institutions to account. Getting the hedge funds out will not solve journalism’s long-term economic challenges. But it would be a welcome start.

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The Globe makes some headway on digital subscriptions

Photo (cc) by Tom Cole.

Photo (cc) by Tom Cole.

Also published at WGBHNews.org.

Newspaper analyst Ken Doctor takes a look at The Boston Globe’s strategy of charging 99 cents a day for digital access and pronounces it promising. Indeed, at a time when advertising in print newspapers is on the decline and digital advertising seems unlikely ever to make up the difference, it seems clear that large regional newspapers like the Globe have got to persuade their audience to pick up a bigger share of the tab if they’re going to survive.

The article is well worth reading in full. Here are a few takeaways.

1. As Doctor notes, The New York Times now has more than 1 million digital-only subscribers. The Globe has just 65,000. That’s not a gap — it’s a chasm. Yet the Globe has proved to be the most successful regional paper in the country at selling digital subscriptions. Doctor attributes the difference to dramatically less interest in local and regional news than in national and international news.

Doctor adds: “The Globe, under editor Brian McGrory’s direction, produces a high volume of high-quality content each day.” True. Unfortunately, you can pick up the regional paper in nearly any city and find a lot less than what you’ll find in the Globe, which would make the dollar-a-day strategy a dubious proposition in most places.

2. Who exactly is paying 99 cents a day for the digital Globe? Not me. We’ve been subscribers since the 1980s. We currently receive the Sunday print edition, which gives us seven-day digital access. The price has crept up gradually, but we’re still paying just $19.96 a month. That works out to a little less than 66 cents a day.

My point is that the Globe does not have 65,000 readers paying 99 cents a day for digital access. Some percentage of them are paying less than that. Doctor does make it clear that there’s a transition in the works, but he doesn’t break down the numbers. Eventually, he adds, the Globe needs to hit 200,000 digital subscribers in order to claim success.

3. The big question, which Doctor doesn’t broach, is whether anyone under 40 is even interested in an aggregated news package, or if instead they’re content to get news from a variety of different sources such as Facebook or Apple News. By far the biggest challenge faced by the news business as we used to know it is not the shift from print to digital, but from reliance on a few branded news organizations to a cacophony mediated by tech companies.

In other words, what the Globe is doing may well work for older subscribers like me. But what happens when people in their 20s and 30s, whose main exposure to the Globe is through social sharing, enter their 40s and 50s? Are they going to change their news consumption habits? Probably not.

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