New York Times – Media Nation

The Herald’s print numbers keep dropping while digital holds steady; plus, media notes

The Boston Herald Traveler plant sometime in the 1950s. Photo (cc) 2013 by City of Boston Archives.

Paid print circulation continues to fall at the city’s second daily newspaper, the Boston Herald, while paid digital subscriptions are essentially unchanged over the past year. That information was gleaned from published statements that the Herald filed with the U.S. Postal Service this past September as well as the previous September.

Last week I reported that the dominant daily, The Boston Globe, is losing print customers more quickly than it’s adding digital subscribers — a departure from previous years, when digital was growing rapidly. The paper is predicting a return to faster growth in 2025.

I’m reporting on the Herald’s numbers with less information than I would like, but I believe I have enough to make some accurate apples-to-apples comparisons.

Unlike the Globe, and unlike virtually every daily newspaper I’ve ever looked at, the Herald’s postal statements include Sunday numbers in its average circulation totals. If I had access to the Alliance for Audited Media’s reports, I could find separate totals for Sundays and weekdays. Last October, for instance, Mark Pickering, writing for Contrarian Boston, found that the Herald’s average paid weekday print circulation was 16,043, a decline of more than 20% over 2022. Sunday circulation, he reported, was 19,799 last year, a drop of more than 16%.

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Pickering was relying on numbers that the Herald had reported to AAN. Unfortunately, AAN ended free log-ins for journalists and researchers a couple of years ago. And when I asked for four reports last week regarding the Herald and the Globe, I was told that it would cost me $200. No thank you.

So that brings us to the seven-day print numbers that the Herald reported to the Postal Service. According to reports filed on Sept. 20, 2024, the Herald’s average print circulation during the preceding 12 months was 13,092 — a substantial drop of 2,566, or more than 16% over the previous year.

Now for digital circulation. As I wrote last week, the digital numbers that newspapers report to AAN and the Postal Service involve some double-counting and are actually higher than the internal numbers. Globe spokeswoman Carla Kath told me that the paper’s paid digital circulation is currently 261,000, an increase of 6.5% over the previous year but substantially below what’s on the postal (and AAN) statements.

Given that, I’d like to know what the Herald’s internal count of digital circulation shows. But publisher Kevin Corrado did not respond to an email seeking clarification, so I’m going to go with the postal statement. And according to that statement, the Herald’s average seven-day digital paid circulation is now 27,894, just 655 more than it was a year ago.

For some reason, the 2023 number is slightly lower than what Pickering reported at Contrarian Boston a year ago for both weekdays and Sundays, which suggests an unexplained discrepancy between what the Herald reported to the postal service and to AAN.

All told, the Herald’s average paid circulation as reported to the postal service, print plus digital, is now 40,978, a decline of 1,919, or about 4.5%.

Media notes

• Media critic Margaret Sullivan, whose lengthy résumé includes a stint as The New York Times’ public edtior, weighs in with some thoughts on a bizarro juxtaposition of Times headlines about presidential candidates Kamala Harris and Donald Trump. The headlines: “In interviews, Kamala Harris continues to bob and weave” and “In remarks about migrants, Donald Trump invoked his long-held fascination with genes and genetics,” which is another way of saying that the Orange Authoritarian is a fan of eugenics.

As Sullivan writes, the Harris head is “unnecessarily negative, over a story that probably doesn’t need to exist,” while the Trump head “takes a hate-filled trope and treats it like some sort of lofty intellectual interest.” Liberals and progressives on social media, especially on Threads, have been up in arms at what they see as the Times’ soft treatment of Trump. Though I think much (OK, some) of that criticism is overwrought, there’s no disputing that the paper blew it with the two headlines Sullivan cites.

• Speaking of the Times, executive editor Joseph Kahn was interviewed on NPR in recent days by “Morning Edition” co-host Steve Inskeep. Kahn was asked to address criticism from the left, including the Times’ obsessive coverage of President Biden’s age and its weird both-sidesy treatment of the candidates’ housing plans. (Harris: Build more; Trump: Deport the occupants.)

“In people’s minds, there’s very little neutral middle ground. In our mind, it is the ground that we are determined to occupy,” Kahn said. He added: “It’s not about implying that both sides have absolutely equal policies on all the issues. It’s about providing well-rounded coverage of each of the two political parties and their leading candidates.” Read or listen what Kahn has to say and see if you agree.

• This blog is built on WordPress, open-source software that powers many news websites. Unlike Twitter, Meta or Substack, WordPress has always seemed like a non-evil alternative. You can set up your blog at WordPress.com, a commercial hosting service, or do it yourself using the free WordPress.org software. I’ve done both, and currently Media Nation uses dot-org.

Now all that is being threatened. Longtime digital journalist Mathew Ingram, who’s gone independent, has a terrific post up about the battle between Matt Mullenweg, a wealthy entrepreneur who controls both dot-com and dot-org, and WP Engine, a major third-party hosting service that I don’t use. “In a word, it’s a godawful mess,” Ingram writes. “And every user of WordPress has effectively been dragged into it, whether they wanted to be part of it or not.”

Beehiiv, anyone?

• The PRESS Act, which would create a federal shield law to protect journalists from being forced to identify their anonymous sources except in rare cases, has been endorsed by The New York Times. I’ve written more about it here.

Margaret Sullivan calls out a looney example of false equivalence in The New York Times

One of our most prominent media critics has dissected a particularly looney example of the so-called liberal media twisting itself into knots in order to appear fair. Writing in her newsletter, Margaret Sullivan has identified what she calls “an ugly case of ‘false balance’ in The New York Times.” Her example: a recent story headlined “Harris and Trump Have Housing Ideas. Economists Have Doubts.”

Now, on many occasions the Times will publish a headline or social media tease that makes you think they’re engaging in both-sides-ism — then, when you read the story, you see that it’s actually not that bad. In this case, though, reporters Jeanna Smialek and Linda Qiu literally compare Vice President Kamala Harris’ proposal to provide government assistance in order to boost housing with Donald Trump’s threat to deport undocumented immigrants, thus opening up their homes to native-born Americans. Both ideas have problems! Or as Smialek and Qiu write:

Their two visions of how to solve America’s affordable housing shortage have little in common, and Ms. Harris’s plan is far more detailed. But they do share one quality: Both have drawn skepticism from outside economists.

Good Lord. Here’s how Sullivan puts it:

Stories like this run rampant in the Times, and far beyond. It matters more in the Times because — even in this supposed “post-media era” — the country’s biggest newspaper still sets the tone and wields tremendous influence. And, of course, the Times has tremendous resources, a huge newsroom and the ability to hire the best in the business. Undeniably, it does a lot of excellent work.

But its politics coverage often seems broken and clueless — or even blatantly pro-Trump. There’s so much of this false-balance nonsense in the Times that there’s a Twitter (X) account devoted to mocking it, called New York Times Pitchbot.

Sullivan, as you may know, is a former public editor for the Times and a former media columnist for The Washington Post. She currently writes a media column for The Guardian as well as her newsletter, “American Crisis.” (Disclosure: She also provided a kind blurb for our book, “What Works in Community News,” which graces the front cover.)

Sullivan’s lament about the Times’ very strange comparison of Harris and Trump on housing comes at a moment of rising anger on social media from the left about the paper’s coverage of politics, with a number of people either angrily threatening to cancel their subscriptions or claiming they’ve already done so.

Like Sullivan, I value the Times’ coverage in many areas. Its investigative reporting, including deep dives into Trump’s corruption and worse, has been invaluable. But, too often, its day-to-day political coverage does indeed lapse into both-sides-ism and false equivalence, as I often complained about when I was at The Boston Phoenix in the 1990s and early ’2000s. In 2009, when I was writing a media column for The Guardian, I concluded that the Times and other mainstream media were so cowed by the extreme right that they often pulled their punches:

Major elements of the media, terrified of accusations that they’re in the tank with Democrats and liberals, would rather deny reality than tell the simple truth. This abject spinelessness is a significant factor in how the lies of the right infect public discourse.

I later took my column to GBH News and wrote a piece in 2018 about “the timid Times.” You get the idea. I’m citing all this to assert that my Times-bashing credentials are in order, because all too often I see way too much silly criticism along the lines of Let’s start a boycott because the Times published an op-ed I don’t like. These days I often find myself actually defending the Times. We should reserve our outrage for the truly outrageous.

Still, as Sullivan astutely observes, there’s enough to that criticism that we need to take notice. The Times is our largest and most influential daily newspaper, and much of the press continues to take its cues from them. That includes the Big Three evening newscasts, still the closest thing we have to a mass medium.

No, I’m not going to cancel my subscription, and you shouldn’t, either. But foolishness like pretending to take Trump’s “housing” “plan” seriously serves no one — least of all democracy.

Biden coverage underscores the decline of print; plus, a couple of DNC media tidbits

Early print deadlines meant that three of our national newspapers, The New York Times, The Washington Post and USA Today, have no coverage of President Biden’s keynote address. All of them, needless to say, go big with Biden’s speech online. It makes you wonder who’s still bothering with the legacy press’ shrinking print editions.

A fourth national paper, the business-focused Wall Street Journal, did manage to get Biden’s speech on page one, though it’s not the lead. Locally, The Boston Globe leads with the president as well. I have to assume that’s a late edition.

Biden was supposed to go on at about 10:30 p.m., but the Democrats veered off schedule and he didn’t start for another hour. They’d better fix that — the last thing the party wants is for Minnesota Gov. Tim Walz’s acceptance speech on Wednesday and Vice President Kamala Harris’ on Thursday to get pushed out of prime time.

Stop talking at me

God bless C-SPAN. We tuned in around 9 p.m. and chose PBS, figuring the “NewsHour” crew would strike a good balance between carrying the speeches and offering a little bit of commentary and analysis. We were wrong. We missed Texas Rep. Jasmine Crockett’s speech entirely. And when we finally switched over, we discovered that PBS had cut away from Georgia Sen. Raphael Warnock, a major figure in the party.

At least PBS carried New York Rep. Alexandria Ocasio-Cortez, whose fiery populism was probably the highlight of the evening, though Hillary Clinton’s address conjured up all sorts of emotions. Yes, it should have been her.

I’m not going to try to assess Biden’s speech except to agree with other observers that I respect his successful presidency and am grateful that his deep sense of patriotism led him to step aside, even though it was evident that he’s still angry he was forced to make that move.

New Haven crew hits Chicago

Normally I like to see local news organizations stay mission-focused when big national events occur. But I’ll cut the New Haven Independent some slack. After all, founder Paul Bass is no longer the editor, and he’s as knowledgeable about politics as anyone I know.

Bass and staff reporter Nora Grace-Flood are in Chicago while Babz Rawls Ivy, the morning host at the Independent-affiliated radio station, WNHH-LP, is back in New Haven offering some commentary. Oakland-based cartoonist Fred Noland of the Independent Review Crew is in Chicago as well, though he hasn’t started drawing yet.

And it’s not all national. Here’s a funny story, with video and photos, about Minnesota Sen. Amy Klobuchar squaring off with New Haven Democrats about the virtues of New Haven apizza versus Chicago-style deep-dish pizza.

The Washington Post: The early print bird misses the keynote

USA Today: Protests but no convention coverage above the fold

The Wall Street Journal: Biden’s speech, yes, but wow, Edgar Bronfman!

The Boston Globe: The president makes page one

What’s a page-one story? In The New York Times, it depends on where you look.

The New York Times, unlike The Boston Globe or The Washington Post, does not have a real replica edition that lets you read the paper online the way it was laid out in print. The Times does offer a kludgy version through Press Reader, but it’s hard to access and harder to use.

Instead, the Times’ website and apps provide a digital listing of that day’s print stories called Today’s Paper. During the week, I generally start with the homepage instead of page one, but on Sundays I like to read that day’s paper.

This morning I noticed a story on an image of today’s front page that I wanted to read, headlined “Inside the Ascent of a V.P. Quietly Making Her Mark,” by Peter Baker and Zolan Kanno-Youngs, one of our fine Northeastern alumni. I quick went to the Today’s Paper list of stories — and it wasn’t there.

Now, I didn’t have to search too hard. When I switched to the homepage, it was the lead story. By the way, it’s smart and insightful. You should read it. Here’s a free link.

My point, though, is that the Times should pay more attention to how its customers experience its digital products. This is the second time this has happened recently. If I were only relying on the Today’s Paper listing, and if I hadn’t bothered to look at an image of the print front page, I would have had no idea the story even existed.

The media rushed to publish the DNC’s hacked emails in 2016. So what about Trump?

Leaked emails from Donald Trump’s presidential campaign have made their way to major news outlets like The New York Times, The Washington Post and Politico.

Given what happened in 2016, when the press published a number of embarrassing emails that WikiLeaks had hacked from the Democratic National Committee’s email server, you might expect that the Trump files would be published as soon as they were vetted. Right? Well, no.

As Jon Passantino and Liam Reilly report for CNN:

But while the hacking incident, which occurred in June, set off a scramble in the Trump campaign, the FBI and Microsoft, the three news organizations that had received the files held off on publishing information from the trove. The decision marked a reversal from the 2016 election, when news outlets breathlessly reported embarrassing and damaging stories about Hillary Clinton’s campaign after Russian hackers stole a cache of emails from the Democratic National Committee, publishing them on the website Wikileaks.

The news media — especially the Times — have a long and mostly honorable tradition of publishing newsworthy documents regardless of how they obtained them, including the Pentagon Papers, the government’s own secret history of the Vietnam War, and reporting on the George W. Bush administration’s secret and illegal eavesdropping program.

So why the hesitance over the Trump files, which may have been hacked by Iran? As I told CNN:

News organizations should proceed with caution when dealing with hacked documents. As long as they’re verified and newsworthy, then they’re fair game, but motive is an important part of the story, too. In 2016, too many news outlets ran with stories about the Democratic National Committee’s emails without questioning why WikiLeaks, which had ties to the Russian government, had hacked them in the first place.

In other words, do two things at once. Report on the documents, and report on the motives of the leakers. It’s a standard that retired Washington Post executive editor Marty Baron espoused in his memoir, “Collision of Power,” in writing about his second thoughts regarding the Post’s decision to go big with the WikiLeaks files during the 2016 campaign:

There was a far more significant story taking shape, and it took the press too long to fully communicate it: Russia was aggressively interfering in a presidential election. A superpower adversary was doing what it could to propel Donald Trump into the White House. At The Post we learned a lesson: If there was a hack like this in the future, we would be putting greater emphasis on who was behind it and why, not letting the content of stolen information distract us from the motives of the hackers.

Politico spokesman Brad Dayspring told CNN: “Politico editors made a judgment, based on the circumstances as our journalists understood them at the time, that the questions surrounding the origins of the documents and how they came to our attention were more newsworthy than the material that was in those documents.”

Let’s see for ourselves.

The Times’ decision to stop local endorsements is just the latest blow to a venerable tradition

Endorsements of political candidates are fading into history. The latest blow was struck on Monday, when The New York Times said it would no longer endorse in local races (free link), although it will continue to endorse in the presidential contest.

In terms of influence, this has it exactly backwards. May we presume that the Times will endorse the Harris-Walz ticket this fall? Yes, we may. Meanwhile, readers in New York City and across the state — admittedly a shrinking share of the Times’ 10 million-plus subscribers, most of them digital — might genuinely want some guidance in deciding whom to vote for in state and local contests.

But there’s no turning back. Increasingly, communities are served by nonprofit local news organizations, which risk losing their tax-exempt status if they endorse candidates or specific pieces of legislation. As Tom Jones notes at Poynter Online, papers owned by the Alden Global Capital hedge fund stopped endorsing in 2022. Those include some of the largest papers in the country, such as New York’s Daily News, the Chicago Tribune and The Denver Post. Gannett, the country’s largest newspaper chain, has cut back on opinion, including endorsements.

A newspaper endorsement is a recommendation to vote for a particular candidate written in the institutional voice of the news organization. At larger newspapers, editorial boards comprising the staff of the opinion section and sometimes some outside members make those decisions in consultation with the publisher. In many cases these boards interview the candidates before making their decision.

The opinion section of a newspaper is entirely separate from the news staff, with the editor and the editorial-page editor reporting directly to the publisher, who may or may not be the owner of the paper as well. Publishers have been known to overturn the editorial board’s recommendation — that’s their prerogative. At smaller papers these lines tend to get blurred. At now-defunct Boston Phoenix, where I worked for many years, the editorial board comprised publisher Stephen Mindich and the news staff. Then again, the Phoenix, as an alt-weekly, mixed opinion and reporting, so the wall separating news from commentary didn’t really exist.

There was a time when rich men bought newspapers mainly so that they could express their political views, with the news section taking a back seat to the editorial page. These days, though, endorsements are often regarded by political reporters as a hindrance in their efforts to convince candidates who were not endorsed by the opinion section that they will cover them fairly. My conversations with students over the years have led me to believe that they are skeptical of the whole notion of a news outlet speaking as an institution, and that they’re more comfortable with signed opinion pieces such as those that typically appear on the op-ed page.

When a local news organization chooses not to endorse, either on principle or to keep the IRS at bay, it loses an opportunity to share its expertise with its audience. For instance, the nonprofit New Haven Independent covers a city that is served a 30-member board of alders, as the city council is known. How is anyone supposed to keep track?

But there are other steps a news outlet can take. It can put together a guide to where candidates stand on the issues and link to that guide every time it publishes a story on that particular race. The guide can take the form of a series of articles or an issues grid — or both. And I should add that the Independent covers city politics with depth and fairness.

If you’re interested in learning more about this topic, Ellen Clegg and I talked with Boston Globe columnist Jeff Jacoby about endorsements on our “What Works” podcast back in 2022. Ellen, who’s a retired editorial-page editor for the Globe which continues to endorse in state and local elections, is pro-endorsement; Jeff is against them. I’m (uncharacteristically) in the middle.

An assassination attempt that could have been prevented

Donald Trump at a 2016 campaign event in Arkansas. Photo (cc) by Gage Skidmore.

The New York Times has published a visual investigation into the attempted assassination of Donald Trump that is absolutely unnerving. It’s impossible not to conclude that it could have been prevented; if it had, Corey Comperatore would still be alive. Here’s the video as well as the accompanying story. I’m pretty sure that both are free. And maybe it’s time to revisit The Washington Post’s Pulitzer Prize-winning coverage of scandal at the Secret Service.

I’m not questioning the courage of either the Secret Service agents or of local police officers. What the Times’ reporting and other accounts are calling into question is their judgment. Their job is to anticipate and to act before the worst happens. In this case, the shooter was spotted ahead of time and flagged as suspicious — and then the Secret Service allowed the rally to go ahead after they lost sight of him. A police officer climbed up and spotted the shooter, by then wielding an assault rifle, only to fall back. Another opportunity to stop the rally.

Finally, a witness yelled out, “He’s on the roof! He’s got a gun!” By then, it was too late. From the Times report:

The call to let the rally go ahead while law enforcement looked for a potentially dangerous person is one of many Secret Service decisions now being called into question. The agency is also under scrutiny for allowing a building within a rifle’s range to be excluded from its secure perimeter, creating a blind spot close to the former president that the gunman exploited.

In the immediate aftermath of the shooting, the main criticism of the Secret Service was that they allowed Trump to pop back up and rally the crowd rather than hustling him off immediately. And yes, that was a significant failure given that no one could be sure that the shooter had been disabled (in fact, he’d been shot and killed by that point). But this never had to happen.

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Biden helped himself a little. So what happens next?

If President Biden had handled himself in the debate the way he did at his news conference Thursday night, we wouldn’t be having this conversation. He was OK — far better than in the debate and better, too, than he was in his interview with George Stephanopoulos.

He navigated the weeds on foreign policy, rambling on in a way that demonstrated his deep knowledge of the international scene. I don’t care that he mixed up a few names — he always has. But he faded toward the end and lost some of his earlier coherence. I think he helped himself a little. And that creates a dilemma. It’s one thing if he’s clearly unfit to run and to serve. It’s quite another if he comes across merely as low-energy and perhaps not up to the challenge of defeating the authoritarian menace that Donald Trump represents. What do you do then?

Writing on Threads, media observer Brian Stelter put it this way: “Millions of Democratic voters watched Biden’s press conference, and now some of them are wondering, ‘why are the chattering classes trying to force this man out of office?’”

If Biden had helped himself a lot, maybe we could exhale. If he’d melted down, well, the next steps would be obvious. But by helping himself a little, he left himself in a tenuous position, insisting he’s in the race to stay while much of the media and a rising tide of Democratic officials insist that the time has come for a new candidate.

Ah, yes, the media. They’ve been providing tough coverage of a story that’s of paramount importance — and they’ve been overdoing it, too. This has especially been true of The New York Times and CNN, which have been overloading us with stories about whether Biden is still fit to serve while playing down other news. Yes, that’s a hard accusation to make stick against the Times since it publishes so much about so many topics. But, day after day, its homepage has been dominated by upwards of a half-dozen stories about the latest on whether Biden might step aside. The Times is guilty of one serious misstep as well, botching a report that the president might be under evaluation for Parkinson’s disease.

So on we go. I suggest that we all calm down. If Biden needs to step aside, it doesn’t have to happen immediately. One option is to resign, making Vice President Kamala Harris the president. That’s the cleanest solution, presumably answering any questions about ballot access and campaign funds. A short sprint to Election Day might actually help her.

In any case, there was no reason to feel especially good or bad about what happened Thursday night.

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CNN’s dicey reinvention plans: Layoffs, AI and another attempt at paid digital

You may have heard that CNN’s chief executive and president, Mark Thompson, has plans. As the network’s media reporter, Oliver Darcy, wrote on Wednesday, Thompson is laying off about 100 people, or 3% of the workforce; embracing artificial intelligence; and developing a paid subscription service.

Now, let me acknowledge that it would be incredibly easy to snark. I can’t imagine paying for CNN in addition to all the other stuff I pay for, and I’m getting sick of media executives blurting out “AI” as some sort of solution whenever they have a problem to solve. Moreover, if Thompson is serious about rebuilding CNN, how does another round of layoffs figure into that?

But Thompson is up against some serious challenges, and he may be the person to solve them. He is, after all, the executive who revitalized The New York Times’ business prospects by transforming it into a lifestyle brand as much as it is a news organization. The Times today has more than 10 million paying customers, and many of them signed up for access to games, recipes, consumer advice and other ancillary products.

Ubiquitous though CNN may be, it doesn’t have the brand power of the Times. But it faces the same need to do something dramatic: as more and more people flee cable and embrace internet streaming, cable channels are losing one of their most important sources of revenue. CNN, for instance, makes about $1 per subscriber. As Joshua Benton wrote for Nieman Lab:

The number of U.S. cable subscribers has fallen from 98.7 million in 2016 to 58 million in 2023, with projections — optimistic ones, arguably — putting that number at 40 million by 2028. That’s a lot of monthly $1 charges gone. Add in a steep ratings decline (and an accompanying ad collapse) and the future looks very fuzzy.

Of course, we’ve been down this road before. Thompson’s predecessor once removed, Jeff Zucker, tried a subscription service called CNN Plus, which was killed by new ownership almost as soon as it got off the ground. Thompson has not be especially clear about his own subscription plans, but I think that at a minimum he needs to offer a standalone streaming channel that features the same programming that’s on TV plus some extras. I wouldn’t be interested because I still have cable; if done right, though, such a service could prove to be compelling.

One of the most ridiculous shortcomings of CNN Plus was that CNN-TV was missing, which was no doubt a concession to the cable industry. That’s less important than it was a couple of years ago.

I like to say that friends don’t let friends watch cable news. But CNN, more so than MSNBC’s opinion-heavy lineup and much more so than Fox News’ right-wing propaganda, has its roots in journalism, and they’ve been trying to get back to those roots under Thompson. It hasn’t paid off in ratings; I just hope that Thompson’s corporate masters are allowing him to play a long game.

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A few Biden updates

With the prospects of President Biden’s remaining in office still uncertain despite his insistence that he’s not going anywhere, here are three updates:

• The Wall Street Journal posted a five-byline story Monday night headlined “How Biden’s Inner Circle Worked to Keep Signs of Aging Under Wraps.” It’s a well-reported reprise of a piece that the Journal published a month ago that was widely dismissed at the time because of its reliance on partisan Republican sources. Now that earlier article looks prescient (free links).

• What you might call a mini-feeding frenzy broke out Monday afternoon when The New York Times, CNN and others reported that a specialist in Parkinson’s disease had visited the White House eight times over the past eight months. Hours later, the story looked like a cautionary tale in not getting ahead of the story, as we learned that the doctor had almost certainly been called in to see other patients, and that his service at the White House goes back a dozen years.

• Josh Marshall is always worth reading when you’re trying to make sense of complicated political stories. On Monday he wrote that he’s less sure than he was a week ago that Biden would step aside, mainly because, well, he hasn’t stepped aside. “By the end of the weekend,” he wrote, “I was back to near total uncertainty about where any of this was going.”

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