Endorsements of political candidates are fading into history. The latest blow was struck on Monday, when The New York Times said it would no longer endorse in local races (free link), although it will continue to endorse in the presidential contest.
In terms of influence, this has it exactly backwards. May we presume that the Times will endorse the Harris-Walz ticket this fall? Yes, we may. Meanwhile, readers in New York City and across the state — admittedly a shrinking share of the Times’ 10 million-plus subscribers, most of them digital — might genuinely want some guidance in deciding whom to vote for in state and local contests.
But there’s no turning back. Increasingly, communities are served by nonprofit local news organizations, which risk losing their tax-exempt status if they endorse candidates or specific pieces of legislation. As Tom Jones notes at Poynter Online, papers owned by the Alden Global Capital hedge fund stopped endorsing in 2022. Those include some of the largest papers in the country, such as New York’s Daily News, the Chicago Tribune and The Denver Post. Gannett, the country’s largest newspaper chain, has cut back on opinion, including endorsements.
A newspaper endorsement is a recommendation to vote for a particular candidate written in the institutional voice of the news organization. At larger newspapers, editorial boards comprising the staff of the opinion section and sometimes some outside members make those decisions in consultation with the publisher. In many cases these boards interview the candidates before making their decision.
The opinion section of a newspaper is entirely separate from the news staff, with the editor and the editorial-page editor reporting directly to the publisher, who may or may not be the owner of the paper as well. Publishers have been known to overturn the editorial board’s recommendation — that’s their prerogative. At smaller papers these lines tend to get blurred. At now-defunct Boston Phoenix, where I worked for many years, the editorial board comprised publisher Stephen Mindich and the news staff. Then again, the Phoenix, as an alt-weekly, mixed opinion and reporting, so the wall separating news from commentary didn’t really exist.
There was a time when rich men bought newspapers mainly so that they could express their political views, with the news section taking a back seat to the editorial page. These days, though, endorsements are often regarded by political reporters as a hindrance in their efforts to convince candidates who were not endorsed by the opinion section that they will cover them fairly. My conversations with students over the years have led me to believe that they are skeptical of the whole notion of a news outlet speaking as an institution, and that they’re more comfortable with signed opinion pieces such as those that typically appear on the op-ed page.
When a local news organization chooses not to endorse, either on principle or to keep the IRS at bay, it loses an opportunity to share its expertise with its audience. For instance, the nonprofit New Haven Independent covers a city that is served a 30-member board of alders, as the city council is known. How is anyone supposed to keep track?
But there are other steps a news outlet can take. It can put together a guide to where candidates stand on the issues and link to that guide every time it publishes a story on that particular race. The guide can take the form of a series of articles or an issues grid — or both. And I should add that the Independent covers city politics with depth and fairness.
If you’re interested in learning more about this topic, Ellen Clegg and I talked with Boston Globe columnist Jeff Jacoby about endorsements on our “What Works” podcast back in 2022. Ellen, who’s a retired editorial-page editor for the Globe which continues to endorse in state and local elections, is pro-endorsement; Jeff is against them. I’m (uncharacteristically) in the middle.
