Betomania had somehow eluded me. And so when I set out to write about how the media have reacted to the launch of Beto O’Rourke’s presidential campaign, my first plan was to criticize the elevation of yet another celebrity candidate over his more substantive but less magnetic rivals.
That’s not how it’s worked out. Yes, there was the 8,800-word Vanity Fair profile by Joe Hagan, accompanied by an Annie Leibovitz cover shot of O’Rourke standing by what I assume is his pick-up truck, with archetypal dirt road, hills, and dog in the background. But that proved to be an exception.