By Dan Kennedy • The press, politics, technology, culture and other passions

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It’s worth saying again: Let’s stop paying partisan political hacks to bloviate on TV

Reporting for double duty: Donna Brazile was a paid bloviator for CNN while she was also deputy chair of the Democratic National Committee. Photo (cc) by Tim Pierce.

I’ve been arguing against hiring partisan political commentators for years, including three times (here, here and here) in the past week. Now NPR’s media reporter, David Folkenflik, has written a smart analysis questioning the practice, which has come under renewed scrutiny following NBC News’ hiring and firing of the election-denying, Trump-enabling Ronna McDaniel, former chair of the Republican National Committee. Folkenflik writes:

The networks — not just NBC — want to be able to rely on a stable of people to show up and be lively and informed on the air, often with little notice. They want to make sure they have voices reflecting an array of views from both parties. And they want exclusivity, which means they want to prevent the same high-profile figures from appearing on their competitors’ shows.

The hiring of McDaniel made conventional sense under this rubric.

We do not live in conventional times.

Indeed we do not, and if there’s a reason to have someone like McDaniel on the air, surely that can be accomplished without paying her $300,000 a year. After all, “Meet the Press” host Kristen Welker pointed out that McDaniel had already been scheduled to appear this past Sunday, as she had previously. One of the first rules of journalistic ethics is that we don’t pay sources, except, apparently, party hacks.

In fact, as Folkenflik reminds us, CNN actually stooped even lower than NBC by paying Democratic operative Donna Brazile while she was deputy chair of the Democratic National Committee. As he asks: “There are more than 330 million Americans and thousands of political professionals. Why pay for the right to interview them? Does anyone think Newt Gingrich will boycott television appearances if he’s not paid?”

The problem, of course, is that television news outlets, particularly cable, have endless hours to fill, and talk shows are a lot cheaper than actual journalism. But I would argue that the McDaniel fiasco offers an opportunity to revisit the whole practice of hiring political figures, Democrat or Republican, to come on the air and offer predictable talking points, all while keeping one eye on their next chance to get back in the game.

You can simultaneously believe (as I do) that hiring McDaniel was many bridges too far because of her election denialism on behalf of Donald Trump — and that the time has also come to stop throwing money at any political operatives.

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McDaniel is out. But don’t get your hopes up that network execs have learned a lesson.

Ronna McDaniel. Photo (cc) 2018 by Gage Skidmore.

Ronna McDaniel is out at NBC News. Veteran media critic David Zurawick writes for CNN, “It was two days of the most aggressive, public and passionate pushback by employees against a decision by their bosses that I have seen in 35 years of covering the media.” His lead:

As wrongheaded as it was on so many levels, NBC’s decision to hire former Republican National Committee (RNC) chair Ronna McDaniel as a contributor might actually have done the nation a favor. The highly controversial move has helped drive a crucial conversation about the role of media in our political life at this moment of democratic crisis.

The NBC executives who thought this was a great idea really had no choice. Hosts on MSNBC from Rachel Maddow to Joe Scarborough said they wouldn’t have her on, and she was finished on NBC itself after she was eviscerated on “Meet the Press,” first by Kristen Welker, then in a post-interview commentary by Chuck Todd. It will be interesting to see whether anyone at the network will pay the price for this boneheaded move.

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As I’ve said before, I’m trying to balance two impulses. On the one hand, I don’t think the networks should hire any partisan players to bloviate on their airwaves, Democrat or Republican. Let’s hear from journalists. On the other hand, since they’re going to continue making such hires, I think it’s useful to differentiate someone like McDaniel, who amplified Donald Trump’s lies about the 2020 election, from your run-of-the-mill Trump-friendly commentator. Several observers have pointed out that CNN once hired the loathsome Corey Lewandowski, but that was during the pre-insurrection days when Trump was merely a racist sociopath rather than a budding authoritarian dictator.

Rather than learning the lesson that Zurawick is hoping for, my guess is that NBC executives are probably now going to feel pressured to hire a less toxic Trumper, someone like Marc Thiessen (currently on Fox News) or Byron York (ditto). And no, no one at Fox feels similarly pressured to bring in a liberal Joe Biden supporter. That’s not the way it works.

Earlier:

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CNN’s new chief moves to put some news in cable news

Surely it’s a good thing that new CNN chief Mark Thompson is going to replace the network’s morning show with — well, with news.

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Reasons for optimism amid a startling run of newsroom cuts

I spoke with CNN’s Jon Passantino via email today for a story in the Reliable Sources newsletter about some causes for hope amid a startling run of newsroom cuts. Here’s what I said:

“Billionaire newspaper ownership is coming under fire lately because of [Los Angeles Times owner Patrick] Soon-Shiong’s fecklessness and because Jeff Bezos has hit a few bumps with the [Washington] Post, although I think that will prove to be temporary,” Kennedy told CNN, pointing to recent successes at The Minneapolis Star Tribune and The Boston Globe newspapers.

“There are reasons to be optimistic given the hundreds of independent local news organizations that have sprouted up in recent years,” he said. “The challenge is that coverage at the hyperlocal level is hit or miss, as some communities are well-served and others — especially in rural areas and in urban communities of color — tend to be overlooked.”

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Three for Friday

As social-media sharing continues to deteriorate, I am posting more links here for the benefit of Media Nation regulars. Here are three must-reads for your Friday morning:

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Does Fox News lead or follow its audience? Yes.

Brian Stelter. Photo (cc) 2017 by nrkbeta

Does Fox News lead or follow its audience? I’ve long thought it was both.

During the 2015-’16 presidential campaign, Fox tried to take out Donald Trump, as when then-Fox host Megyn Kelly confronted Trump with his misogynistic remarks at the first Republican debate. It didn’t work, and eventually Fox got with the program. Then, after Joe Biden defeated Trump in 2020, Fox tried to play it straight, more or less. Famously, it was the first media outlet to call Arizona for Biden, a state that ensured his victory. But when Fox’s audience started stampeding to farther-right cable channels like Newsmax and OAN, Fox reversed itself and embraced Trump’s lies so tightly that it cost them $787 million in a libel settlement.

Brian Stelter makes that argument in an interview with Tom Jones of Poynter. Stelter, who’s written a new book about Fox called “Network of Lies,” tells Jones that most Fox employees don’t much care about politics. Instead, they are motivated by the usual: making a living. Here’s an excerpt:

For most, it’s just a job, not a calling. Some producer and director types truly believe in the Trump agenda and will stop at nothing to see him reelected. But most are just trying to make good TV. They definitely aren’t losing sleep about Fox’s coarsening of the culture or Trump’s brainwashing of the base.

I write in the book that rank-and-file staffers like to gossip about hookups between hosts and ratings rivalries between shows. On the occasions when I steered my source chats in a more serious direction, toward the impact of Fox-fueled disinformation on society and democracy, staffers turned cagey or dismissive. I heard some predictable whataboutism and rants about the flaws of other networks.

Bottom line: I think introspection and accountability are in short supply at Fox, a tone that’s set at the top, by Rupert, who advised Fox News Media CEO Suzanne Scott years ago to “ignore the noise.”

You should read the whole thing. And by the way, although Stelter probably isn’t interested, I wonder if it might be possible for new CNN head Mark Thompson to lure Stelter back now that the brief, unlamented Chris Licht era is over. Stelter appeared on CNN last week to plug his book, so who knows? I wouldn’t expect to see Stelter return to his old job, which is being ably filled by Oliver Darcy. But Stelter is among the very best media reporters in the business, and it would be great to see him return in some capacity.

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Trump’s ‘Meet the Press’ interview was a lie-filled exercise in pointlessness

Kristen Welker, the new host of NBC’s “Meet the Press”

My main takeway from Kristen Welker’s interview with Donald Trump on NBC’s “Meet the Press” Sunday is how little commentary there’s been after the fact. Oh, there’s some, and maybe there will be more later. But, honestly, we’ve been down this road many, many times, and at this point there’s really not much to say.

The most important question is: Why? “Meet the Press” is a prestigious program, so much so that you’d think Welker’s first guest might be President Biden. Welker opened, though, by saying that Biden had in fact been invited, which suggests that the White House turned her down. Poynter media critic Tom Jones speculates that Biden didn’t want to be questioned about his son, Hunter, who last week was indicted on federal gun charges.

As he always does, Trump confronted Welker with a stream-of-consciousness gusher. For every lie she called out, she had to let another 10 go just because of the sheer volume of idiocy coming out of his mouth. In the post-debate panel, New York Times political reporter Peter Baker called Trump a “bulldozer, shoveling falsehoods and lies.” Indeed. At least Welker didn’t interview Trump in front of a howling MAGA mob, as CNN’s Kaitlan Collins did earlier this year. On the other hand, I thought Collins did a better, more aggressive job of pushing back than Welker did, even though Welker had the advantage of recording Trump ahead of time and occasionally interrupting the flow with a return to the studio, where she pointed out a few of the former president’s lies. NBC News did run an online fact-check, but who’s going to look at that?

New York University journalism professor Jay Rosen, writing on the Platform Formerly Known as Twitter, criticized Welker and NBC News for offering “a ‘zero innovations’ model,” explaining: “Everything was predictable, nothing was surprising, and new host Kristen Welker did nothing to justify going to the well again with another Trump Q&A.” Writing in The Daily Beast, Corbin Bolies added that “like those who have tried before, her inherent skills as an interviewer were no match for a chaotic interview subject like Trump.”

The argument for interviewing Trump is that, despite facing numerous federal criminal charges, he’s leading his Republican rivals for the presidential nomination and is tied with Biden. I get it. But it was a terrible way to kick off Welker’s debut at “Meet the Press,” and it opens her to the criticism that was often voiced about her predecessor, Chuck Todd — that he would rather normalize authoritarianism than stand up to Trump and his allies.

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A bit more on Chris Licht

My Northeastern colleague Mike Beaudet and I spoke with Tanner Stening of Northeastern Global News about the meltdown at CNN, culminating earlier this week in the firing of CEO Chris Licht.

Chris Licht is out at CNN

He couldn’t have possibly survived that brutal profile in The Atlantic. CNN reports.

Chris Licht understood what was wrong with CNN but had no idea of how to fix it

Photo (cc) 2010 by CNN Center

I started out writing a much longer post about Tim Alberta’s astonishing 15,000-word takedown of CNN’s now officially embattled CEO, Chris Licht. But I decided there’s really no need. You can read Alberta’s story for yourself along with Jon Allsop’s analysis for the Columbia Journalism Review of what it all means, Brian Stelter’s article at New York magazine on the chaotic aftermath inside CNN, and Benjamin Mullin’s story in The New York Times on Jeff Zucker, Licht’s bitter and scheming predecessor.

Rather than add to that, I want to focus instead on one small point that shows Licht sort of/kind of had the right idea. While speaking to a student group, Alberta writes, “Licht sought to differentiate CNN from both networks — slamming Fox News for being a duplicitous propaganda outfit, and rebuking MSNBC for trafficking in hysteria.”

Licht has been talking this way from the moment he ascended to the top of CNN, and it’s why I was willing to cut him some slack despite misguided decisions such as firing Stelter, the network’s excellent media reporter. The problem, it seems, is that he understood CNN’s problems correctly but superficially and thus wasn’t really able to execute.

CNN didn’t need to move from the left back toward the center or to be more polite to authoritarian right-wingers, as Licht seems to think. Rather, it needed to readjust the balance between opinion and reporting.

Of course, it’s fair to ask who is really calling the shots at CNN — Licht or his overlords, David Zaslav, the head of Warner Bros Discovery, and right-wing billionaire John Malone, who owns a significant chunk of the company. It all fell apart when CNN’s town hall event with Donald Trump turned into a disaster in exactly the ways in which everyone had predicted — with Trump simply yelling lies in the face of his well-prepared but overwhelmed host, Kaitlan Collins, while the Trumper crowd hooted and hollered off stage.

You may have heard that another media executive, David Leavy, has been brought in as CNN’s chief operating officer, a significant wing-clipping for Licht, who has presided over a steep decline in ratings, revenue and morale. It seems hard to believe that Licht can survive the humiliation, much of it self-inflicted, that he endured in Alberta’s piece.

It’s equally hard to know where CNN should go from here. A return to Zucker’s clown show (Chris and Andrew Cuomo, anyone?) would hardly restore the reputation of a still-great news organization whose on-air product often fails to match the excellence of its journalists.

CNN is just as much in need of a reset today as it was when Licht took over.

Earlier:

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