Two celebrated hyperlocals in N.J. will merge; plus, a 2009 visit with Baristanet’s founder

Rooster mural in Montclair, N.J. Photo (cc) 2016 by Rob DiCaterino.

If you felt some distant rumblings coming from the general direction of New Jersey a few days ago, I’m here to tell you why. A pioneering local blog in that state, Baristanet, will merge with a six-year-old community news organization, Montclair Local. Liz George, the editor and publisher of Baristanet, will served as publisher of the combined outlet.

This is a huge development in the world of hyperlocal news. I was especially struck by the news that the Local will drop its print edition, which had been a key part of its business strategy. The Local’s digital content is free, but the print weekly has served as an extra goodie for donors. Last year, when I was in Montclair to report on the media ecosystem in New Jersey, ProPublica editor-in-chief Stephen Engelberg, who serves on the Local’s governing board, joked that the print edition was the Local’s “tote bag.”

Now that will be going away, with the final print edition coming out this Thursday. According to the announcement, published in both the Local and Baristanet: “Putting out a print edition consumed more than 40 percent of the Local’s revenue from donors and advertisers, and trustees concluded it was better to spend the Local’s funds to generate more stories.”

The two outlets will continue separately through the summer while George works on a new website that will bring together both sites, according to the announcement. Baristanet was a for-profit, but the new, expanded Local will continue to be a nonprofit.

The spring of 2022 was actually my second visit to report on local news in Montclair. I also paid a visit in 2009 to meet with Debbie Galant, who founded Baristanet in 2004 and who at that time was regarded as a leader in DIY local journalism. George joined Baristanet several months after the founding. I wrote about Baristanet in my 2013 book, “The Wired City,” and I’m including an excerpt below.


Baristanet, founded in May 2004, was among the first successful hyperlocal sites. It was an inspiration for Paul Bass, who keeps a frisbee from a Baristanet anniversary party on the wall of his office at the New Haven Independent. Centered in the New York City suburb of Montclair, New Jersey, Baristanet in 2011 covered seven communities — six of which had their own Patch sites. AOL reportedly chooses communities based on an algorithm comprising 59 factors, including advertising potential, voter turnout and household income. Clearly the affluent, well-educated suburbs served by Baristanet were exactly what AOL was looking for.

Despite the threat posed by Patch, Baristanet continued to do well, according to Galant. When I interviewed her in 2009, she told me that revenues for the site were between $100,000 and $200,000 per year. Two years later, she said revenues were “a bit higher than $200,000, but our expenses have gone way higher too.” She did not specify what those expenses were. Unlike Howard Owens at The Batavian, Galant and her business partner, Liz George, had always treated Baristanet as a sideline, doing much of the work themselves but hiring part-time editors and designers as needed to accommodate their other projects — which, in Galant’s case, includes having written several published novels.

I met Galant on a rainy day in June 2009 at a Panera — a then new advertiser — just outside Montclair’s downtown. At the time, it was covering only three communities, and had just recently incorporated a parenting site that was renamed Barista Kids. Galant said she got the inspiration for starting Baristanet after losing her freelance position as a local columnist for The New York Times and then meeting Jeff Jarvis, an online-news expert and the author of the blog BuzzMachine. “He was talking a mile a minute about this idea of hyperlocal blogging and hyperlocal journalism. And the idea just really clicked in my head,” Galant said. “I thought it would be a fun thing to do. I’d been freelancing for years and years, and I saw that you could be vulnerable as a freelancer. I’d rather be a publisher.” The name of the site was based on the idea of “a virtual coffee shop,” she said, explaining, “In the old days you used to go to your bartender and talk to your bartender. These days, everybody’s at the coffeeshop, so you talk to your barista.”

The tone of Baristanet is conversational, fun and a bit snarky, and Galant is adept at involving readers. For instance, during an outbreak of swine flu just a few days before our meeting, she quoted from a news release issued by the Montclair public schools promising that students would not be punished if they were absent because of illness. “Does the usual policy for staying home sick from school include reprisals and punishment?” Galant asked. The brief item attracted 37 comments. “A traditional journalist would have taken the same tip, would have gone to the schools, interviewed the superintendent, interviewed the high school principal, and attempted somehow to find a whole bunch of representative parents and students to get their input,” she told me. “But they wouldn’t have actually gotten it nearly as efficiently or with as widespread a response from parents as from just having put it on the website.”

Baristanet is tracked by Quantcast, which found that the site attracted between 27,000 and 35,000 unique visitors a month for the first half of 2011. Galant told me her internal count was about double that, between 50,000 and 70,000 uniques per month.

As with The Batavian and its competition, The Daily News of Batavia, Baristanet could not compete head-to-head with the weekly Montclair Times or other newspapers in its seven communities, even though Galant said she had sometimes beaten the Times on breaking news. Times editor Mark Porter told me he had 12 full-time and one part-time editorial employees working for him, a startlingly high number for a weekly newspaper. Porter was dismissive of his online competition, saying, “Baristanet’s skill is getting press releases and people throughout the community who email or text-message breaking news to people who sit in front of computers.” Despite his rather caustic assessment of the competition, there was no doubting his dedication or sincerity as he described the hours he and his staff put in and the local meetings and events they covered. [Note: The Montclair Times today is part of the Gannett chain. When I visited Montclair last year, the Times appeared to be slightly more robust than the hollowed-out remains of Gannett’s weeklies in Eastern Massachusetts, though it was a shadow of the paper that Porter had presided over.]

When I asked Galant in 2009 how long she wanted to keep doing Baristanet, she replied, “I really don’t know.” She surprised me by saying that she wished The Star-Ledger’s parent company, New Jersey Media, had tried to acquire Baristanet before its own business problems became so acute that they precluded such a move. “I think that’s every startup business’s dream — somebody coming in and offering a whole big pot of money,” she said. “It would have made tremendous sense. Of course, no newspapers have any money anymore, so that’s not going to happen.” Two years later, when I asked about her battle with Patch, she replied, “Competition is no fun, but we’re hanging in there.” (In the summer of 2012 Galant left Baristanet in order to accept a position at Montclair State University, with Liz George continuing as the editor.)

More: Here are a couple of video interviews I conducted with Galant and Porter all those years ago.

Salvaging something from the rubble of Patch

If you haven’t heard AOL chief executive Tim Armstrong’s nauseating conference call with Patch employees — complete with the mid-call firing of Patch creative director Abel Lenz, who had the audacity to take the great man’s photo — then by all means avail yourself of the opportunity. (Via Jim Romenesko, who has been diligently tracking the story of Patch’s woes.)

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The end seems to be near for Patch, AOL’s network of hyperlocal websites, which never had a business model that made sense. Given that Patch is failing in precisely the way it was predicted to fail (see, for instance, this archive of Patch articles at Business Insider), Friday’s conference call was a time for Armstrong to show some decency and humility — not to strut around like a ’roided-up rooster.

The cuts Armstrong announced were devastating — over the next week, hundreds of employees will be laid off and around 400 Patch sites will be closed or somehow partnered with other sites, according to Darrell Etherington of TechCrunch. That’s nearly half of Patch’s 900 or so sites.

At this point, the most merciful thing Armstrong could do is shut down the whole thing and help the hard-working local editors become owner-operators. I suspect many of these sites could be viable if the corporate bureaucracy AOL has laid on top of them were removed.

Howard Owens, publisher of The Batavian, an independent online news site in western New York, makes a compelling case at NetNewsCheck that the economies of scale AOL promised not only haven’t materialized, but that putting together a vast network of hyperlocal site actually costs more than launching independents. The problems, he writes, include enormous tech investments and highly paid supervisors at corporate headquarters:

Armstrong chased scale: IT infrastructure scales, server farms scale, message systems scale, cloud computing scales. But local news does not scale.

Widget makers understand scale. The most expensive widget is the first one. Each new widget is comparatively pennies on the dollar.

In the news business, the first story costs just as much as the third or the 30th or the last. Online, it’s possible to get more production out of a single reporter, but time is not elastic. At the end of the day comes the end of the day.

What Armstrong should have done, Owens adds, is fund independent start-ups — an idea that AOL could still pursue, writes City University of New York journalism professor Jeff Jarvis at his blog, Buzz Machine. Jarvis  offers this advice to Armstrong:

Set up independent entrepreneurs — your employees, my entrepreneurial graduates, unemployed newspaper folks — to take over the sites. Offer them the benefit of continued network ad sales — that’s enlightened self-interest for Patch and Aol. Offer them training. Offer them technology. And even offer them some startup capital.

You could end up better off than you ever were by being a member of an ecosystem instead of trying to own it.

Whether AOL steps or not, at least one other funding source for converting Patches into independent news sites has emerged. Over the weekend Debbie Galant, co-founder of the pioneering hyperlocal site Baristanet and now the director of the New Jersey News Commons at Montclair State University, announced on Twitter that her program was ready to offer grants and training to New Jersey Patch employees who lose their jobs. (There are 89 Patch sites in New Jersey, according to Patch’s online listings.)

As I found in “The Wired City,” hyperlocal online news is alive and well, with a variety of nonprofit and for-profit sites thriving. But as Owens says, local doesn’t scale. Independence and grassroots control are keys. Chain ownership was deadly to the newspaper business, and it was never a good idea for online news, either.

If the demise of Patch can lead to something better, then let’s get started.

In Chicago, too much hyperlocal competition?

A couple of friends today sent me a link to Mike Fourcher’s ruminations on what he learned running the Center Square Journal, a hyperlocal news site in Chicago that he started three years ago. He offers 21 lessons, and they’re not without value. But what stands out from my reading of them is that he simply faced too much competition for advertisers and readers. And that, in turn, was a consequence of his making an unfortunate choice of location.

Screen Shot 2013-01-15 at 4.07.11 PMThe sites I profile in “The Wired City” — mainly the New Haven Independent, but also The Batavian, CT News Junkie, the Connecticut Mirror, Voice of San Diego and Baristanet — have very different business models, but they all have one thing in common: a niche that was being woefully underserved before they came along to serve it.

New Haven illustrates my point. Paul Bass launched the Independent in 2005 to provide city and neighborhood news that was largely being ignored by everyone else — including the region’s daily paper, the New Haven Register, which tended to focus on the suburbs around New Haven. Eight years later, the Independent and the Register still serve different audiences. They compete for certain types of city news, but mainly they stay out of each other’s way. And because the Independent is a nonprofit, they’re not competing for scarce advertising dollars.

The Batavian is very different from the Independent, but it has similar advantages. The for-profit site was launched in Batavia, N.Y., by the GateHouse chain in 2008 as a pilot project. In 2009 it was acquired by Howard Owens after he was let go as GateHouse’s director of digital media.

The Batavian was up against two established news organizations: The Daily News and WBTA Radio. Owens formed a partnership with the radio station and competed fiercely with The Daily, as the locals call it. Unlike Fourcher’s experience in Chicago, though, there really wasn’t anyone else.

Like Paul Bass in New Haven, Owens carved out a niche by going more local than his competition — one county for The Batavian versus three for The Daily. It turned out that the business community was vibrant enough to support a daily newspaper, a radio station and a community website. But if there were, say, a half-dozen websites all trying to turn a profit, it’s not likely any of them would be able to make money.

Fourcher, a refugee from the robo-news operation Journatic, is now trying something interesting. He’s called a community meeting for Jan. 31 to see if his readers like the Center Square Journal enough to help him continue it in some form, or possibly to take it over in its entirety.

What’s evident from his 21 lessons, though, is that he fell short of making the Journal a vital part of his readers’ lives — possibly because there were already too many other voices competing for people’s time, attention and dollars.

Media Nation’s top 10 posts of 2011

Clif Garboden

I’ve seen several bloggers list their most-viewed posts of 2011, which made me curious as to which Media Nation posts were accessed most frequently.

I’m not sure exactly what it says — most Media Nation readers simply look at the home page or read it via RSS or email. By contrast, those who click on a specific entry are led there via another blog or social media, which means they comprise a different sort of audience. For instance, according to Google Analytics, the Media Nation home page received 199,143 page views between Jan. 1 and yesterday, whereas the number-one individual item (on radio talk-show host Jay Severin’s return) was accessed just 6,257 times.

In any event, here is my top 10 for 2011.

1. Jay Severin returns to Boston’s airwaves (Aug. 16). This is one of three Severin-related posts in my top 10, which I find puzzling. I didn’t give him a lot of space, and certainly no support. Yet not only did this item rise to the top, but it attracted 28 comments, many from Severin fans who don’t normally post their thoughts here.

2. A rant for the ages against corporate media (Nov. 18). James Craven of GateHouse Media’s Norwich (Conn.) Bulletin wrote a blog post ripping management for deciding “to cannibalize the paper” after he got word that he’d been laid off. The blog post was removed almost immediately — but not before I posted it.

3. Globe outsources online comment screening (April 12). An item on the Boston Globe’s decision to hire a Winnipeg-based company, ICUC, to screen and remove offensive online comments. The post includes several internal documents, including the paper’s complete online-comments policy.

4. Way out of bounds in New Haven (Jan. 26). The New Haven Register’s website posted an online poll asking readers “Who’s the hottest local female television personality?”, complete with photos available for purchase. The Register, under the direction of a progressive new editor since August, is now trying to reinvent its online presence.

5. Jay Severin is suspended — again (March 31). Like I said.

6. GateHouse Media parts company with Greg Reibman (Nov. 9). The debt-burdened chain’s most recent round of layoffs claimed Greg Reibman, publisher of the company’s Greater Boston papers and a respected, forward-looking executive. Check out his new blog, Village 14, about all things Newton.

7. Indies fight back against Patch (May 13). A number of independent local-news-site operators launched a campaign called Authentically Local. The project included a few of my favorites: the New Haven Independent, the Batavian and Baristanet, whose co-founder and editor, Debbie Galant, was the leader of the effort.

8. Clif Garboden, 1948-2011 (Feb. 12). A tribute to the late, great managing editor, photographer and conscience of the Boston Phoenix. Clif was simultaneously a caustic, profane social critic and an unabashed idealist — two qualities that I think are often found together.

9. WTKK fires Severin (April 6). Go figure. Yes, I understand that Severin has a lot of fans and detractors who are interested in reading about him. I’m just surprised at how many of them flocked to Media Nation.

10. Dialing up outrage in New Haven (Feb. 7). The nonprofit New Haven Independent found itself in the midst of a controversy after a custodian it quoted on turmoil within the police department was fired. The Independent crusaded on her behalf, and she was rehired. Commenters, though, were divided on how the Independent handled the issue.

Indies fight back against Patch

Thirty independent community news sites have banded together to tell the world, in effect, “We are not Patch.” The project, called Authentically Local, includes such well-known sites as Baristanet, based in Montclair, N.J., The Batavian, of Batavia, N.Y., and the New Haven Independent.

In a statement posted online, Baristanet founder and editor Debbie Galant says:

The Authentically Local campaign seeks to illuminate the difference between authentic local businesses and those that are just cashing in — before every town in America becomes one giant strip mall. This is not just about us, the owned-and-operated sites that write about place. It’s about place.

The alliance includes both for-profit and non-profit sites. Its motto, “local doesn’t scale,” appears to be aimed squarely at AOL’s Patch.com sites, a network of hyperlocal sites that are a key part of AOL’s efforts to reinvent itself.

Recently Galant compared Patch to Wal-Mart, saying, “The profits are going to a corporation. And so it’s difficult. It makes us understand what the local merchants are dealing with on a regular basis, for different local hardware stores to be competing against Home Depot. It’s basically the same thing.”

Patch has emerged as a real hiring engine for journalists at a time when the news business continues to shrink. So I’d like to see both Patch and the independents thrive. To the extent that Patch poses a threat to the indies, I hope Authentically Local helps them compete on a level field.

A bit more on why I keep visiting New Haven

I’m heading to New Haven in a little while for another round of interviews. I’ll be back Friday night. I’m also taking advantage of a hiatus at “Beat the Press” to visit an old friend at the Providence Journal on Friday afternoon. So it should be a good trip. It’s not likely I’ll be blogging, but since I can approve comments via BlackBerry, go ahead and have at it.

It’s also time to dip my toe in the water regarding the book that I’m working on. It’s hardly top-secret, but at the same time I want to be discreet. Anyway: A couple of months ago I signed a contract with UMass Press to write a book about the New Haven Independent and the rise of non-profit community news sites. (Working title: “The Wired City.”) The idea is that low-cost, online projects can at least partly offset the decline of for-profit newspapers — a decline that is far more advanced in Connecticut than it is here in Greater Boston.

The Independent is one of a handful of non-profits that are doing real community journalism. Though not as well known as Voice of San Diego, MinnPost or the Texas Tribune, it is nevertheless a viable, growing news organization that employs four full-time journalists plus another two at a satellite site in the suburbs. The Independent not only covers the big stories in New Haven, but also regularly publishes articles about the minutia in New Haven’s neighborhoods that the dominant daily, the New Haven Register, can’t touch.

I figure my book will be about 60 percent to 80 percent about the Independent, with the rest focusing on changing business models for journalism as well as on some other sites worthy of note — including a couple of for-profits I’ve visited, the Batavian, in western New York, and Baristanet, in Montclair, N.J.

I’d like to do a little bit of crowdsourcing; at the same time, I want to avoid writing my book in public. I’d welcome any ideas for people I should interview (in New Haven and elsewhere) and books and articles I should read.

I’ll have more to say as my project progresses.

Keeping the local conversation alive

The next stop on my online-journalism video tour is Montclair, N.J., where I recently interviewed Debbie Galant, co-founder of Baristanet, and Mark Porter, editor of the weekly Montclair Times.

Baristanet, founded five years ago, was among the first local blogs — and certainly one of the very first to be started by professional journalists with the goal of turning a profit.

Galant and I met at a local Panera; I interviewed Porter at his office.

Earlier: