From the Department of You’ve Got to Be Kidding: Gannett has announced that it will close its printing plant in Portsmouth, New Hampshire, and move the work to its presses in Auburn, Massachusetts, and Providence, Rhode Island. The daily papers that will be affected are the Portsmouth Herald, Foster’s Daily Democrat and — are you ready? — the Burlington Free Press, located not far from the Canadian border.
Word of the switch was published in the Portsmouth Herald on Wednesday. I have not been able to find it in the Free Press, either in print or online (my USA Today digital subscription gives me access to the replica editions of every Gannett daily in the country, which is why I was able to check). But assuming that Gannett’s own story is accurate, that is really a breathtaking move. According to Apple Maps, it’s a three-and-a-half-hour, 240-mile drive from Auburn to Burlington. Providence is even worse — about four hours and nearly 270 miles. And that’s right now, without any traffic to speak of.
The Herald offers this statement from Gannett:
As our business becomes increasingly digital and subscription-focused, newspaper printing partnerships have become standard. We are making strategic decisions to ensure the future of local journalism and continue our outstanding service to the community.
Ah, yes, digital subscriptions, Gannett’s standard answer to everything. Well, let’s look at the Burlington Free Press’ latest filings with the Alliance for Audited Media, shall we? For the six-month period ending last Sept. 30, the average weekday print circulation was 4,000, with another 6,012 on Sundays. Meanwhile, paid digital replica circulation was 1,051 on weekdays and 667 on Sundays. Nothing is listed for straight-up digital subscriptions, but in March 2021 the Free Press reported about 1,400 on weekdays and about 1,200 on Sundays for digital nonreplica. So, roughly, that’s a total of around 2,000 digital replica and nonreplica subscriptions. Not impressive, and clearly the Free Press’ print product is still what its readers are looking for.
Then again, Gannett has long since ceded the Burlington market to a terrific alt-weekly, Seven Days; a leading digital nonprofit, VTDigger; and Vermont Public Radio. I wrote about that in my 2018 book, “The Return of the Moguls.” We also recently interviewed VTDigger’s founder, Anne Galloway, on the “What Works” podcast.