Last week a years-long ownership crisis at the Los Angeles Times may have come to an end. Patrick Soon-Shiong, a billionaire surgeon and entrepreneur, purchased the Times from tronc for a reported $500 million.
Drawing on the lessons I write about in my new book, “The Return of the Moguls,” I e-talked with Dave Beard about what lessons Soon-Shiong could learn from Jeff Bezos’ vision for The Washington Post, and why other billionaire owners both good (John Henry of The Boston Globe) and bad (Sam Zell, who ran the former Tribune newspapers into the ground) have had a rougher go of it.
Because I get memos, this blog is perhaps more dedicated to the words and thoughts of Boston Globe editor Brian McGrory than is strictly necessary. But he does lead New England’s largest news organization, and we all care about the fate of the Globe at a time of economic uncertainty. So I thought I’d pass along a bit of what McGrory had to say at last week’s New England First Amendment Institute.
First, some numbers. McGrory said the newsroom currently employs about 225 full-time journalists, down considerably from its heyday of about 540 at the turn of the century. Last spring, when I was wrapping up reporting for “The Return of the Moguls,” my not-yet-published book on Globe owner John Henry, Washington Post owner Jeff Bezos and other wealthy newspaper publishers, the number I heard was 240. Counting bodies is more difficult than you might imagine. I don’t think there has been any significant change since last spring — just different ways of measuring the size of the staff.
McGrory also said that classified-ad revenue has dropped from $180 million a year when the newspaper business was at its peak to about $10 million today. Again, nothing that will surprise people who watch the newspaper business, but a reminder of why newspapers are not what they used to be.
On a more positive note, the Globe has signed up 92,000 digital-only subscribers, continuing its momentum from the spring, when it was around 80,000. Despite the Globe’s progress, McGrory acknowledged that it no longer has the largest number of digital-only subscribers among regional dailies. That distinction now belongs to the Los Angeles Times. But of course the LA area is far larger than Greater Boston, and digital subscriptions to the LA Times are much cheaper than they are to the Globe, which charges $30 a month.
McGrory attributed this rise to the Trump effect, which has driven paid subscriptions to The New York Times over the 2 million mark and another 1 million at The Washington Post. Though the Globe has focused mainly on local and regional news in response to the changing economics of journalism, it maintains a robust Washington bureau. In fact, McGrory said the bureau is actually adding a person, bringing it to six.
Finally, and perhaps of the greatest significance, he said that 87 people have different jobs in the Globe newsroom since the staff-led reinvention that went into effect earlier this year. The two ideas behind the reinvention: (1) to report the news online throughout the day and move away from the habits formed by the daily cycle of the print edition; and (2) to focus on being a “paper of interest” rather than a “paper of record” that dutifully cranks out stories that few people read.
Nothing about the Globe’s ongoing print problems, but McGrory had addressed that just a few days earlier in a memo to the staff. McGrory essentially described the problem as having eased. That comports with what I’ve heard, though there are still plenty of complaints from longtime customers about missed papers, early editions without scores from the previous night’s game, missing sections and the like.
Despite the difficulties facing daily papers, McGrory told the NEFAI crowd, “We have more readers of Boston Globe journalism than we have ever had in the history of the Globe,” an assertion that takes into account the paper’s print and digital readers, Boston.com and Stat, a health- and life-sciences vertical that’s part of Boston Globe Media.
As John Henry ponders the huge expenses he has no doubt incurred from the print fiasco, I hope he’ll keep in mind that people will not pay for a diminishing product. It could be disastrous if he offsets those expenses with another big cut in the newsroom. The upward momentum in digital subscriptions is the key to the Globe’s future. But that momentum will stall quickly if people start to believe that they’re not getting their money’s worth.
Recently I had the opportunity to record a podcast about my Shorenstein paper on the Washington Post under Jeff Bezos with CBS News legend Bob Schieffer and Andrew Schwartz of the Center for Strategic and International Studies. Our conversation was posted on Thursday.
My Shorenstein paper is part of a book project with a working title of The Return of the Moguls, which will be about the Post under Bezos, the Boston Globe under Red Sox principal owner John Henry, and the Orange County Register under entrepreneur Aaron Kushner, to be published by ForeEdge in 2017.
Schieffer and Schwartz’s podcast, “About the News,” offers regular updates about various media topics. It’s available at iTunes.
Donald Trump, who earlier today suggested that President Obama might somehow be linked to the Orlando shooting, has revoked the credentials of Washington Post reporters because of a headline stating that Trump had suggested Obama might somehow be linked to the Orlando shooting. Trump:
Post executive editor Marty Baron:
Donald Trump’s decision to revoke The Washington Post’s press credentials is nothing less than a repudiation of the role of a free and independent press. When coverage doesn’t correspond to what the candidate wants it to be, then a news organization is banished. The Post will continue to cover Donald Trump as it has all along — honorably, honestly, accurately, energetically, and unflinchingly. We’re proud of our coverage, and we’re going to keep at it.
It was just a few weeks ago that Trump launched a Nixonesque attack on the Post and its owner, Amazon chief executive Jeff Bezos.
A few random thoughts.
• Shouldn’t we be suspicious of any news organization that hasn’t had its credentials revoked by the Trump campaign?
• This won’t hurt the Post a bit. Access is hugely overrated.
• I’m sorry that this is the first time I’ve written about Trump’s banishment of journalists. Previously he’s gone after Politico, the Huffington Post, and the Daily Beast. Yes, the Washington Post is one of our great newspapers. But Trump’s attacks on other news organizations are no less despicable.
• I’d like to see every news organization covering Trump burn their credentials and refuse to report on his events until open access is guaranteed for all.
I’m excited to let you see what I worked on during the spring semester at the Shorenstein Center for Media, Politics and Public Policy: a paper on the reinvention of the Washington Post under Jeff Bezos titled “The Bezos Effect.” It’s long, but I also wrote a summary version for my friends at the Nieman Journalism Lab.
My time as a Joan Shorenstein Fellow at Harvard’s Kennedy School was incredibly rewarding. An expanded version of my paper will appear in my book-in-progress, which has a working title of The Return of the Moguls and which will be published by ForeEdge, the trade imprint of University Press of New England, in 2017.
Hard to believe, but my time as a Joan Shorenstein Fellow at Harvard’s Kennedy School will be ending soon. Recently I recorded an HKS PolicyCast podcast under the expert guidance of host Matt Cadwallader. We talked about my research regarding wealthy newspaper owners and whether the innovations they’ve introduced may show the way for others. I hope you’ll give it a listen.
As I’ve written before, I’m working on a book that will largely be about three such owners—Amazon’s Jeff Bezos, who bought the Washington Post in 2013; Red Sox principal owner John Henry, who announced he would purchase the Boston Globe just three days before Bezos made his move; and greeting-card executive Aaron Kushner, whose time as publisher of the Orange County Register ended in 2015, but whose print-centric approach made him perhaps the most closely watched newspaper owner of 2012-’13.
Bezos and the Post will be the subject of the paper I’m writing for Shorenstein, so—in case any of you folks at the Globe were wondering—I’ve suspended my reporting on the Globe for the time being. I’ll be back.
On Tuesday the Joan Shorenstein Fellows at Harvard’s Kennedy School spoke about our research projects; the audio is now online and here’s what you’ll find. More specifically, I talked about Jeff Bezos’s ownership of the Washington Post and what (if any) lessons that holds for the newspaper business.
I caught this house ad earlier today while reading The Washington Post. It comes shortly after Post owner Jeff Bezos told Charlie Rose on “CBS This Morning” that the Post is “working on becoming the new paper of record.”
Bezos added: “We’ve always been a local paper, and just this month The Washington Post passed The New York Times in terms of number of viewers online. This is a gigantic accomplishment for the Post team. We’re just gonna keep after that.”
Bezos’ complete remarks about the Post have been transcribed by Laura Hazard Owen of the Nieman Journalism Lab. Just click here.
And speaking of the Post, Baxter Holmes has a piece at Esquire headlined “Is Martin Baron the Best News Editor of All Time?” Yes, it’s over the top in its praise of the Post’s executive editor and former Boston Globe editor. But Baron may well be the best American newspaper editor working today, and Holmes’ story is well worth your time.
Is The Washington Post “more authoritative” than The New York Times? You might expect investigative reporting legend Bob Woodward to say so. After all, Woodward has spent nearly his entire career at the Post, and institutional loyalty runs deep.
Still, Woodward’s remarks — delivered at a stop on his latest book tour Tuesday night in Harvard Square — come at a time when they’re likely to garner more attention than they otherwise might. Amazon founder Jeff Bezos, who bought the Post from the Graham family nearly two years ago, is sinking money and resources into the paper. And media analysts like Ken Doctor are saying that the Post is making its first serious run at the Times in many years.
Asked by a member of the audience about changes in the media business, Woodward responded with an unsolicited paean to Bezos. “I think he’s helping us as a business,” Woodward said. “It’s a better website. I find things much more authoritative, quite frankly, than The New York Times, to be honest.”
And when asked by his interlocutor, Washington insider-turned-Harvard academic David Gergen, whether newspapers remain committed to investigative reporting, Woodward replied: “I know The Washington Post is, because I asked Jeff Bezos. He has the money. We talked about this. He said I could quote him on this, and I will. He said, ‘Rest assured, Marty’ — Baron, the editor — ‘will have the resources he needs.’”
Woodward will forever be remembered as one-half of the twentysomething reporting duo (with Carl Bernstein) who broke open the Watergate story and brought down Richard Nixon’s presidency. Now a no-longer-boyish 72, Woodward was on hand to promote his latest book, “The Last of the President’s Men.” In it, Woodward tells the story of Alexander Butterfield, the Nixon aide who revealed the existence of the White House taping system before a congressional committee, thus providing the evidence that Nixon really was a crook.
Several hundred people crowded into the First Parish Church for Woodward’s reading, sponsored by the Harvard Book Store. The book is based on some 40 hours’ worth of interviews Woodward conducted with Butterfield, as well as a trove of documents. Butterfield, Woodward said, provided invaluable insights into the inner workings of the Nixon White House, especially of the early years. “For two years, there was no taping system,” he said. “In a sense Butterfield became the tape recorder.”
The event began on a light-hearted note, with Gergen — who served four presidents, including Nixon — asking, “When did you all sense that you were on to something much bigger than you’d thought?” Woodward’s response: “When Nixon resigned.”
The conversation, though, took a darker turn as Woodward described Nixon’s prosecution of the Vietnam War. Perhaps the most disturbing revelation in “The Last of the President’s Men” is that Nixon ordered more and more bombs to be dropped during 1972 — the year he was up for re-election — even though he secretly acknowledged it had accomplished “zilch.” The reason, Woodward said, was that polling showed the bombing campaign was popular with the American public.
“It’s close to a war crime,” Woodward said.
Equally nauseating was Nixon’s response to journalist Seymour Hersh’s revelation in 1969 that American troops had massacred civilians in the village of My Lai. Nixon ordered Butterfield to go after everyone involved in exposing it, including the soldier who blew the whistle, Life and Time magazines and a perceived enemy who Woodward said was described by Nixon as “a liberal Jew.”
The mood brightened considerably when Gergen asked Woodward how he would go about investigating the leading 2016 presidential candidates, Donald Trump and Hillary Clinton. Woodward said he would talk about Trump first, and then brought down the house with this: “Can we ask the audience a question? How many people want the next president to be somebody who has no touch with reality?”
As for Clinton, Woodward turned the tables and questioned Gergen.
Woodward: “You worked with her.”
Gergen: “I did.”
Woodward: “Do you trust her?”
Gergen paused before answering: “I have found — I don’t think she — I don’t think she tells lies. I think she’s careful with the truth.”
Woodward, after the laughs had faded away: “You didn’t get to work for all these presidents for no reason.”
Notwithstanding Woodward’s enthusiasm for Jeff Bezos’ ownership of the Post, his talk was, in some respects, an elegy for the kind of journalism Woodward represents. Whether you prefer the Post or the Times, at their best they stand for a rigor that often seems to be on the wane.
For all the faults of the 1970s-era press, there was something approaching a national consensus that made it possible for a story like Watergate to keep building. These days, the media are too fragmented, with too many so-called news outlets aligned with partisan interests. Fox News chief Roger Ailes would release his flying monkeys to go after the liberal media and it would all end in a standoff.
Though Woodward’s establishment-oriented journalism is sometimes criticized, including by none other than the aforementioned Hersh, he nevertheless represents something important: the power of the press to do good through thorough, indefatigable reporting aimed at rooting out the truth rather than serving some ideological cause.
Thanks for the assist from Kylie Ayal, a third-year journalism student at Boston University, who supplied me with a copy of her audio file of the event after I managed to erase mine by mistake.
I thought I should say a few words about what I’m up to.
For the next year, I’ll be on sabbatical from Northeastern as I work on a book about how three business people who are passionate about newspapers are using their wealth to reinvent their papers and possibly to show the way for others. They are John Henry of The Boston Globe, Jeff Bezos of The Washington Post and Aaron Kushner of the Orange County Register. Kushner is no longer running the Register, but the print-centric orientation he took during his time at the helm has much to tell us.
My project actually became public two years ago when the Globe somehow got word. That item has proved useful in helping me to line up interviews. But only now am I embarking on the bulk of my reporting. I lost a year when I agreed to serve as interim director of Northeastern’s School of Journalism following the death of my friend and mentor Steve Burgard. Steve’s death was a difficult blow. In terms of the book, though, the delay may prove to be a good thing, as it seems to me that Henry’s and Bezos’ visions are still coming into focus.
I have a contract with University Press of New England and a year that should be (I hope) free of distractions. I’m excited to push ahead.