Boston.com has been a free news site from the time that The Boston Globe launched it in 1995. Today, after experimenting with a soft paywall for the past year, the site will be converting to a mostly paid outlet. The change is indicative of how digital advertising has lost much of its value and of how the rise of AI search has deprived news organizations of click-throughs.
“It’s going to be a lower-price option,” Boston Globe Media chief executive Linda Henry told me in an interview. “It [Boston.com] is a much smaller newsroom than the Globe, but we still think it provides an important service to our community, and we want to continue providing it. And without consumer revenue, the numbers don’t work.”
Current Globe subscribers will be charged $32 a month if they opt for digital access to the Globe, Boston.com and Boston magazine, which Globe Media acquired in January 2025. Boston.com will cost $10 a month as a standalone product. And if readers are looking only for digital access to BoMag, the price will be $24 a year, although that’s in the process of being raised to $30.
Thursday’s webinar on “Audience, AI and Events” was a rousing success. We want to thank all of our presenters as well as the local-news publishers, journalists and volunteers who gave up part of their day — and, in a few cases, their entire day — to pick up ideas and learn new skills.
We recorded all of our sessions, and you’ll find them below. For our three workshops, led by Emily Turner, Dr. John Wihbey and Iris Adler, we used breakout rooms so that participants could work on projects assigned by the facilitators. Those have been edited out of the videos.
We kicked off the webinar with a welcome from What Works’ co-leaders, Professor Dan Kennedy of Northeastern’s School of Journalism and Ellen Clegg, a retired top editor at The Boston Globe and a co-founder of Brookline.News, a digital nonprofit. We provided a brief update on the nine major local- and regional-news projects that we profiled in our 2024 book, “What Works in Community News.” Spoiler alert: They’re all alive and well, though some have changed in significant ways.
Our first workshop, on “Audience Development and Engagement,” was led by Emily Turner, deputy editor of community at Boston.com. Emily was a student of Dan’s back in the day.
Our second workshop, on “AI Skills for Local News Organizations,” was led by Dr. John Wihbey, a professor of media and technology at Northeastern and the author, most recently, of “Governing Babel: The Debate over Social Media Platforms and Free Speech — and What Comes Next.”
Our keynote address featured Dan Lothian, editor-in-chief and general manager of local news at Boston’s public media organization GBH and professor of the practice in Northeastern’s School of Journalism, and Lee Hill, executive editor of GBH News. They were introduced by Professor Jonathan Kaufman, director of Northeastern’s School of Journalism.
Our third and final workshop, on “Event Planning for Building Community,” was led by award-winning veteran broadcaster Iris Adler. She is also a board member at Brookline.News, and just a week earlier she organized a successful storytelling event to benefit the news outlet at the Coolidge Corner Theatre.
The Cambridge Public Library is part of the Minuteman Library Network, which is now offering digital access to The Boston Globe. Public domain photo circa 1889 via Wikimedia Commons.
Probably the single most frequent complaint I hear about The Boston Globe is that it’s too expensive. A non-discounted digital-only subscription costs $36 a month, and the paper doesn’t make any gift links available for sharing on social media.
Perhaps that’s changing. Last fall, the Globe unveiled a flexible paywall for its Boston.com satellite site. Subscribers can give away some free shares every month. Boston.com had previously been entirely free, but it does give the tech folks a chance to experiment before deciding whether to introduce the same feature at the Globe itself.
And now the Globe is adding free digital access to anyone with a library card in the Minuteman Library Network, which comprises more than 40 libraries in the Boston area. It already has a similar arrangement with the Boston Public Library. Five hundred users will be allowed to log in simultaneously for a maximum of 72 hours. Is that enough? I don’t know, but it’s a step in the right direction. I’d also like to see some provision for out-of-state readers who might need to access a few Globe stories each year.
Here’s the full press release, which I grabbed from the trade website Editor & Publisher:
The Boston Globe and Minuteman Library Network recently announced a partnership providing their cardholders with access to Boston Globe digital content. This new collaboration continues The Boston Globe’s work with library systems across Massachusetts, bolstering its mission to provide access to award-winning local journalism and high-quality news and information.
Through this partnership, Minuteman cardholders can sign up for a 72-hour digital pass to Globe.com, accessing Boston Globe journalism, puzzles and games, podcasts, videos, Globe Magazine and more. A maximum of 500 passes are available on a first come first serve basis, allowing cardholders from across more than 40 member libraries to access Boston Globe content and the Globe E-Paper, as well as an archive of articles extending back through The Boston Globe’s 153-year history.
Just last year, The Boston Globe announced an expanded partnership with Boston Public Library. With the Globe’s collaboration with Minuteman, Metrowest communities outside Boston, including Westwood, Natick, Cambridge and Newton, will be able to offer free access to The Boston Globe to library members.
“At Boston Globe Media, we are always exploring new ways to deepen our connection with the communities we serve in Massachusetts,” said Michelle Micone, chief marketing and strategic initiatives officer, Boston Globe Media. “Partnering with invaluable institutions like the Minuteman Library Network allows us to expand access to our trusted journalism and ensure more people can engage with the news and information that matter most.”
“The libraries of the Minuteman Library Network are eager to secure access for their cardholders to the Boston Globe’s in-depth reporting in an online platform that renders the full reading experience of the print editions,” said Phil McNulty, executive director, Minuteman Library Network.
Clarification: I’ve updated this item to note that though the Globe doesn’t make gift links available on social media, it does allow subscribers to send a full copy of an article to a non-subscriber via email — which I wrote about a few months ago.
1. How two-tier Disney is helping to fuel the rise of middle-class anger and resentment (Sept. 2). Taking your family to a Disney resort has always been an expensive proposition — but at least you had the sense that everyone was in it together. Not anymore. As The New York Times reported, Disney in recent years has embraced a two-tier system that shuts out middle-class and working-class families. You have to pay massive fees to avoid standing in line for top attractions. You have to stay at an expensive Disney hotel or other Disney-owned accommodations even to get access to the best deals. Our once-common culture has split in two, one for the shrinking middle class, the other for the rich.
2. The Associated Press tells its book critics that it’s ending weekly reviews (Aug. 8). It’s always humbling when I republish a memo and attract more traffic than my own deathless prose is able to generate. Anyway, a Media Nation correspondent passed along a depressing note from Anthony McCartney, the AP’s global entertainment and lifestyle editor, that began:
I am writing to share that the AP is ending its weekly book reviews, beginning Sept. 1. This was a difficult decision but one made after a thorough review of AP’s story offerings and what is being most read on our website and mobile apps as well as what customers are using. Unfortunately, the audience for book reviews is relatively low and we can no longer sustain the time it takes to plan, coordinate, write and edit reviews. AP will continue covering books as stories, but at the moment those will handled exclusively by staffers.
3. Renée Graham quits Globe editorial board over Charlie Kirk editorial but will remain as a columnist (Sept. 18). The shocking public murder of right-wing provocateur Charlie Kirk prompted some disingenuous commentary from observers who should have known better — including The Boston Globe’s editorial board, which ran a piece whose headline initially read “We need more Charlie Kirks.” The editorial intoned that “his weapon of choice was always words,” making no reference to his doxxing of left-wing academics, leading to harassment and death threats. That prompted Renée Graham to quit the editorial board in protest. Fortunately for those of us who value her voice, she has continued writing her column and her newsletter.
Boston Globe Media CEO Linda Henry shared some numbers, forwarded to me by a trusted source, when she addressed the staff at a town hall-style meeting earlier this week. Probably her most newsworthy revelation was that the Globe’s paid digital circulation is now 260,500 — essentially unchanged from the fall of 2024, when it was 261,000.
In October 2023, paid digital was 245,000, which means that it grew by 6.5% over the next year before stalling out. Given that digital growth has been the key to the Globe’s growth in recent years, the company’s executives need to figure out how to get back on an upward trajectory.
I’d suggest some improvements in the user experience. Newspaper homepages tend to be a jumble, but the Globe’s is busier than most. I also hear complaints on occasion from subscribers who have trouble logging on. And, to drag out one of my favorite laments, providing subscribers with a few gift links each month that they can share on social media might entice some occasional visitors into handing over their credit-card information. (As I recently noted, you can already email gift links to non-subscribers.)
Digging deeper, the Globe has boosted circulation by rolling out digital editions in Rhode Island and New Hampshire in recent years. What other areas might they target? The Worcester area (an ironic choice given that John and Linda Henry briefly owned the Telegram & Gazette after buying the Globe in 2013) and Western Massachusetts would make some sense. Its recent decision to bolster high school sports coverage was a smart one, too.
In other news from the town hall, Linda Henry said that average paid print circulation is 66,086. I wish I had more context for that number, but I don’t. In October, the Globe reported in its legally required postal statement that paid print averaged 51,626 on weekdays and 89,809 on Sundays. The Globe also recently reported to the Alliance for Audited Media that its average weekday circulation for the six-month period ending Sept. 30, 2025, was 44,835 on weekdays and 79,742 on Sundays.
What to make of these differences? Circulation numbers are a dark art, and they can vary quite a bit depending on the reporting requirements of whoever it is you’re providing numbers to. Globe Media spokeswoman Carla Kath told me by email:
The print subscriber number shared today is a point in time snapshot of our home delivery subscribers, regardless of delivery frequency. The AAM numbers are averages over a six month period. However, the bigger reason for the difference is that the numbers shared today are home delivery subscribers only and don’t include newsstand sales. The AAM numbers are circulation figures that do include newsstand sales.
Let me suggest another possibility: perhaps 66,086 is a seven-day average that includes the larger Sunday figure.
Stat, Globe Media’s digital publication covering health and medicine, now has 50,337 paid subscribers, Henry told the staff. And she said that total subscribers (paid and unpaid) across all Globe Media publications is 411,857. Kath told me that comprises the Globe digital and print, Boston magazine, Boston.com, The B-Side newsletter and Stat.
For some context, Henry announced several years ago that her long-term “North Star” goal for paid digital circulation was 500,000 — 400,000 for the Globe and 100,000 for Stat. At the moment, the combined number for those two outlets is just shy of 311,000, but that was before Globe Media added Boston magazine, a paid product, and unveiled a paywall for Boston.com.
By the way, the Boston Herald has not reported numbers to the Alliance for Audited Media since this past spring, when it said that its weekday average paid print circulation was 10,902; the Sunday average was 13,454. Paid digital was a bit north of 41,000.
Boston.com, a free service of Boston Globe Media since its launch 30 years ago, is adding a paywall. According to a memo sent to the staff Wednesday afternoon and provided to me by a trusted source, the site is moving to a metered paywall that can be tailored “as we learn more.” I take that to mean Boston.com will offer a certain number of free shares per month that may be moved up or down depending on what the data show.
The cost is $5 a month for a combined subscription to Boston.com and Boston magazine, which Globe Media acquired in January of this year. Strangely enough, the cost is the same even if you only want Boston.com. Those are introductory offers; the site is also offering a non-discounted annual subscription fee of $90 that leaves out BoMag. It’s a little confusing — and don’t get me started on the completely different subscription offers you’ll find at BoMag. I’d say some unsnarling needs to be done.
I’m driving in the slow zone this holiday week, but I do want to share a couple of stories and some information on how you can make Elon Musk unhappy as we count down the days until 2025.
First up: Marc Ramirez has written a fascinating story in USA Today about Michelle Johnson’s journey to learn more about her Black ancestors in the South. A lot of us in Boston media know Johnson as a retired journalism professor at Boston University and, before that, as a top editor at Boston.com during its early days in the mid-1990s.
Johnson and her spouse, Myrna Greenfield, traveled to the Carolinas earlier this year to research family members who had been slaves and who had continued to live in the South after the Civil War. At one point, she visited a home in North Carolina, where they were invited in by the white couple who lived there and shown the still-standing slave quarters out back. Johnson recalled:
They had taken the slave cabin and pieced it together with this old kitchen and use it as a guesthouse now. There was a ladder leaning up against it and they told us the enslaved persons working there would have used it to up to the second level. … I wondered if any of my relatives would have been there. Would they have worked in that kitchen? To be in that space where some of them might have been was really moving.
Having learned about her mother’s side of the family, Johnson told Ramirez that she is now hoping to delve into her father’s side.
Oh, deer
This past Saturday we were driving along the Mystic Lakes in Medford shortly before 10 p.m. when two deer suddenly bounded in front of us. My wife, Barbara, who was driving, swerved and missed the first but then hit the second. It crumpled by the side of the road; we drove off, then returned a few minutes later to see that it had evidently gotten up and bounded into the surrounding woods. We hope it wasn’t badly hurt.
It turns out that the deer population in Massachusetts is exploding. Scooty Nickerson reports for The Boston Globe that Massachusetts is home to about 160,000 deer, double the population in the 1990s.
As a result, more and more deer are running afoul of motor vehicles. Westport leads the state with 337 reported collisions between 2018 and 2022; Middleborough, where I grew up, was second, with 272.
Overpopulation is spreading disease and contribution to erosion, as the animals eat plants along shorelines. Sadly, one solution is more hunting, which is unpopular in Massachusetts, especially in the urban and suburban communities inside Route 495.
Avoiding collisions is a challenge. Deer can dart out in front of cars during daylight hours and in settled areas, as you can see from the police photo that accompanies the Globe story. But you might be able to improve your odds by driving slowly and staying alert if you find yourself driving through a wooded area after dark.
Make Elon cry
Elon Musk hates Wikipedia, because of course he does. The serial entrepreneur, destroyer of Twitter and now Donald Trump’s wingman went off on one of his periodic benders a few days ago, denouncing it as “Wokepedia,” questioning its finances and offering to donate $1 billion if it would change its name to “Dickipedia.” Gosh, what a brilliant sense of humor.
Wikipedia may be the last uncorrupted place on the internet, driven solely by its mission to make the world’s knowledge available to everyone. It’s not perfect, but the folks who run it do a much better job of keeping out trolls and vandals than was the case in the early days more than 20 years ago. Better understood as a research tool than a reference source, it is the ideal starting place for all kinds of projects — especially through the linked footnotes and external websites that are listed at the bottom of every article.
I’ve given in the past and decided to dig a little deeper following Musk’s outburst. I hope you will, too.
Sports betting at the MGM Grand in Las Vegas. Photo (cc) 2008 by Alan Kotok.
Boston Globe Media is going into the sports-betting business, announcing a partnership with an outfit called Better Collective. I suppose this was inevitable once the state legalized sports betting; three years ago Globe owner John Henry made two unsuccessful bids to buy the Everett casino. Still, gambling is a miserable business, and I wish the Globe would just say no.
It turns out that Better Collective announced the deal a week ago. The memo below, sent to me by trusted sources, was written by Boston Globe Media chief commercial officer Kayvan Salmanpour and Boston.com general manager Matt Karolian.
Hi all,
We are excited to share that Boston.com has entered into a partnership with Better Collective, a global sports betting media group, on the soon to launch Boston.com/betting section.
The section will provide our readers with content, data, and statistics for sports coverage and sports betting. This partnership will also allow us to monetize the section through sponsorship and a revenue share with Better Collective. This is the largest deal for Boston.com in recent history, and a reflection of the investment we have made in rebuilding and modernizing the entire site, better connecting it to our community, and in the consistent and relevant journalism led by Kaitlyn Johnston and the whole Boston.com team.
The arrangement capitalizes on the success of Boston.com’s domain authority and will drive users to the site primarily through SEO optimization. This partnership allows us to ink additional deals with sports betting operators to drive incremental revenue. It will also serve as a complement to Boston.com’s incredible journalism and will contribute to our continued effort to diversify revenue for the site beyond advertising.
We first started working on sports betting concepts last year when we looked at opportunities for betting odds integrations into Boston.com. This concept eventually led to partnership conversations with Better Collective, and we look forward to working with them to deliver a quality experience for our Boston.com readers. Better Collective already has successful partnerships with the Chicago Tribune, Philadelphia Inquirer, and NY Post in similar commercial arrangements with many more publications in their pipeline.
We’d like to thank all of those who helped make this partnership for Boston.com happen. Erin Kimball for tirelessly leading the charge from advertising, Gary Dzen for originally identifying and supporting the opportunity, Katie Lazares who worked extremely diligently on the contract negotiations, Noel Sinozich for helping us think through revenue recognition, Jeff Griswold, Kaitlyn Johnston, Katherine Rodman, Leza Olmer, Meredith Ball, Rich Rinker, and the entire Boston.com product team.
Congratulations to the entire team,
Kayvan & Matt
Correction: I’ve tweaked the item because it’s not entirely clear that you’ll be able to actually initiate a bet at Boston.com.
Earlier today, in an item about the debut of Axios Boston, I expressed some puzzlement that The Boston Globe doesn’t have a morning newsletter. It sounds like that’s about to change.
A sharp-eyed reader sent me a link to this job ad for a lead writer for a newsletter to be called Boston Local. It sounds like a fairly ambitious endeavor that will encompass not just the Globe but its sister Boston Globe Media properties as well — Boston.com and Stat, which covers health and life sciences.
Boston Local, according to the ad, will publish seven days a week and will include “Big Stories, curated Community News, Event Spotlights, Weekend Guides, and additional rotating featurettes.” The newsletter will also have its own social channels and live events.
No word on when Boston Local will debut.
Update: Sarah Betancourt of GBH News snagged this a few weeks ago. I even hit the like button at the time, but then I promptly forgot about it.
Boston media news: It looks like the @BostonGlobe is launching a hyper local daily newsletter, hiring for 2 positions. It will be interesting to see how so many newsletters, including the new @axios one, will compete here. pic.twitter.com/hpUyI5Kc4d
Lincoln Millstein played a critical role in launching The Boston Globe’s free digital site, boston.com, in 1995. Boston.com began as a portal, and carried Globe journalism but also curated other news sites and community blogs. It had a separate staff, and the office was in downtown Boston, not in the old Dorchester plant. Lincoln went on to be executive vice president at New York Times Digital, then moved on to the Hearst Corporation, where he held a number of different roles.
When Lincoln retired as senior assistant to CEO Steven Swartz of Hearst in 2018, he wondered what was next. He found the answer by returning to his roots as a local reporter, recalling the days when he started out in the Middletown bureau of the Hartford Courant in the mid-1970s.
He and his wife, Irene Driscoll, also a longtime journalist, had upgraded their summer place in Maine in anticipation of spending more time there in retirement. Then the pandemic hit, and they moved in. He started picking up lots of local scoops on how the pandemic was affecting businesses. Not to mention the occasional deer collision. That’s how The Quietside Journal got its start.
