Sounds like big changes are coming to Boston.com, the free website the Boston Globe launched in the mid-1990s and whose mission has shifted a number of times over the years.
The takeaway from the memo below, from Boston.com general manager Eleanor Cleverly and chief engineering and product officer Anthony Bonfiglio, is that the free site will get smaller (buyouts are being offered) and that the priority will be the paid BostonGlobe.com site. It also sounds like Boston.com is being repositioned as a lifestyle-and-entertainment site in a way that’s not unlike a suggestion I made a year and a half ago at WGBHNews.org.
The news comes just days after Linda Henry, wife of Globe publisher John Henry, was given oversight responsibilities for Boston.com.
I don’t like to see people lose their jobs, but beyond that, the changes might make sense depending on how they play out. There is no reason for Boston.com and the Globe to be in competition with each other; several people left the Globe just last week in response to the latest round of buyouts. If this pushes a few Boston.com readers to pay for the Globe, so much the better. And as a Globe reader, I’m glad to hear that the recently redesigned online sports pages may be a model for the rest of the site.
News of the memo was broken by Carly Carioli on Twitter.
The memo follows.
Boston.com is now more than twenty years old; and this year, Globe.com celebrates its fifth anniversary. These sites are the two most popular digital news and information destinations in New England. As the digital landscape continues to change, we too must change and evolve.
The number one, long-term priority of our organization is to significantly grow our digital subscriber base at Globe.com. In order to do so, we need for our two sites to become more complementary in their day-to-day content and businesses.
Boston.com will continue to be the region’s best free go-to site for things to do, where to live, what to drive, where to work, destinations for travel and so much more, while also evolving to more closely focus on the needs of our audiences in key demographic segments and advertisers who are trying to connect with our audiences. It will be the indispensable guide, resource, and forum for the region. Boston.com will also be a portal to news from The Boston Globe for millions of visitors every month.
The Boston Globe will continue to build on its remarkable Pulitzer Prize-winning journalism and its position as a leader in paid digital subscribers among metro dailies in the country. Globe.com will remain the foremost site for news, information, and journalism from our region. The recent launch of our in-depth, graphically enhanced sports site is just the beginning of what is in store for Globe.com.
There will be a clearer differentiation between the in-depth journalism of Globe.com and the community-centered resources of Boston.com. With resulting efficiencies anticipated, we are offering a voluntary buyout program for those who work in dedicated digital roles across Boston Globe Media Partners. A reorganization of the digital operation is under way. This will create fewer redundancies, increased collaboration, greater efficiency and cost savings across the company.
You will undoubtedly have questions about these changes, particularly how they will personally and professionally impact you. Over the course of the next few weeks, we will host Q&A sessions for departments across Boston Globe Media Partners, beginning this afternoon. We will also address, with more specificity, how this new vision will be reflected in our core digital products.
For those of you who are staying as we move ahead, know that you will be part of a team of smart, collaborative, digital-first thinkers who will generate stories of great relevance and innovative products we can all be proud of. For those who choose to take this buyout, thank you for making our digital experience such an important part of our future.
Eleanor and Anthony