Crux, a standalone website “Covering all things Catholic” that was launched by the Boston Globe in the fall of 2014 (see my WGBHNews.org piece from that time), is shutting down, according to a memo I obtained a little while ago that was written by Globe editor Brian McGrory and managing editor/vice president for digital David Skok. BetaBoston, a vertical that covers the local innovation economy, will be incorporated into the Globe‘s regular offerings and will no longer be a free, standalone site.
I can’t say I’ve been a regular reader of Crux, but as a lifelong non-Catholic I’ve found it to offer interesting insights into the Catholic Church—especially John Allen’s column. (Allen will acquire the site, as McGrory and Skok explain below.) My WGBH News colleague Margery Eagan recently won an award for her spirituality column. Overall, the quality—under the direction of editor Teresa Hanafin, who’ll return to the Globe newsroom—has struck me as consistently excellent.
Although you might think the problem was a lack of readers, I’ve been told that Globe executives were not unhappy with the size of the audience. (You could look up the numbers on Compete.com, but they’re probably not very accurate.) Rather, as McGrory and Skok note, the real problem has been finding advertisers.
In any case, it’s a shame that the Globe couldn’t find a way to make Crux work. It was a noble effort. I hope Stat, a far more ambitious Globe-affiliated vertical covering life sciences, is able to avoid a similar fate.
We’ll be talking about this tonight on Beat the Press. And below is the full text of McGrory and Skok’s memo.
We want to bring everyone up to date on a couple of digital fronts.
First, Crux. We’ve made the deeply difficult decision to shut it down as of April 1—difficult because we’re beyond proud of the journalism and the journalists who have produced it, day after day, month over month, for the past year and a half. At any given moment on the site, you’ll find textured analysis by John Allen, the foremost reporter of Catholicism in the world. You’ll find an entertaining advice column, near Margery Eagan’s provocative insights on spirituality. You’ll find Ines San Martin’s dispatches from the Vatican, alongside Michael O’Loughlin’s sophisticated coverage of theology across America, as well as the intelligent work of ace freelancer Kathleen Hirsch. All of it is overseen, morning to night, by editor Teresa Hanafin, who poured herself into the site, developed and edited consistently fascinating stories, and created a mix of journalism that was at once enlightening and enjoyable. Readers and industry colleagues have certainly taken note with strong traffic and awards.
The problem is the business. We simply haven’t been able to develop the financial model of big-ticket, Catholic-based advertisers that was envisioned when we launched Crux back in September 2014.
Let’s be clear that this absolutely can’t and won’t inhibit any future innovations. We in this newsroom and all around the building need to be ever more creative and willing to take risks. We also need to be able to cut our losses when we’ve reached the conclusion that specific projects won’t pay off.
There will be several layoffs involved in the closing of Crux, which is our biggest regret. To the good, we plan to turn the site over to John Allen, who is exploring the possibility of continuing it in some modified form, absent any contribution from the Globe. Teresa will be redeployed in the newsroom, most likely in an exciting new position as an early morning writer for Bostonglobe.com, setting up the day with a look at what’s going on around the region and the web.
The second front is BetaBoston. We’re planning to bring it behind the Globe paywall, making it part of bostonglobe.com, in what amounts to the next logical step in the natural evolution of the site. It began as a standalone destination, and with this move, it will become a fully integrated part of the Globe’s business coverage in practice and presentation.
Beta’s been a key part of our vastly more comprehensive business report. It has allowed us to dramatically expand our reporting on the region’s burgeoning tech scene, with a fresh team of reporters devoted to the news and culture of Kendall Square, the Seaport, and elsewhere. None of that will change. The only thing that will be different is their material will appear on the Globe site, with clicks working against the meter. And we’ll save more than a few dollars on the maintenance of the external URL. We’ll set a date soon.
The reality is, we can’t merely be accepting of change in this environment, we have to seek it out. As always, we’re available for questions, insights, and ideas.
Brian and David
Some two decades ago Cardinal Bernard Law invoked the wrath of God in denouncing The Boston Globe for its coverage of the pedophile-priest scandal. “We call down God’s power on the media, particularly the Globe,” Law told a crowd. Ten years later the Globe had Law himself on the run with a series of reports revealing the cardinal’s role in covering up the scandal.
And now? Cardinal Seán O’Malley was the star panelist Thursday night at an event sponsored by the Globe to mark the debut of Crux, its website devoted to covering the Catholic Church. O’Malley thanked Globe owner John Henry and his wife, Linda Pizzuti Henry, for launching the site. He praised John Allen, recruited from the National Catholic Reporter to write for both Crux and the Globe. And he expressed the hope that Crux would help foster “a better understanding of Catholicism.”
Among the crowd of several hundred: Globe reporter Walter Robinson, who led the Spotlight Team in its Pulitzer Prize-winning coverage of O’Malley’s predecessor. Michael Keaton will play Robinson in the movie.
Needless to say, much has changed over the past dozen years. A lot of it has to do with the man who was the subject of the panel discussion: Pope Francis, whose openness, humility and charisma have given the church an infusion of energy, even as he struggles to deal with the sexual-abuse crisis — an effort in which Cardinal O’Malley is his principal lieutenant.
Indeed, it is hard to imagine a project like Crux without a catalyst such as Francis, the subject of endless fascination since his selection in 2013. “We saw a need for more reporting, more journalism about the church,” said Globe editor Brian McGrory in his introductory remarks.
Crux, as I wrote last week, is a free standalone website aimed at the English-speaking world, and intersects with the Globe only tangentially. How tangentially? Well, this morning Michael O’Loughlin has a story on the BC event in Crux, and Derek Anderson covers it separately for the Globe.
If you were looking for some critical analysis of Francis’ pontificate thus far, you didn’t find much on Thursday. O’Malley called Francis “one of the most extraordinary leaders of our day,” and there was no disagreement from panelists Allen; Mary Ann Glendon, a professor at Harvard Law School and a former ambassador to the Vatican; BC theology professor Hosffman Ospino; and Robert Christian, the editor of Millennial, a website aimed at younger Catholics.
On a range of hot-button social issues such as LGBT rights, divorce and the role of women in the church, panelists talked about Francis’ compassion and outreach but played down the possibility of significant shifts in doctrine. As O’Malley said of the pope, “He hasn’t changed the lyrics, but he’s changed the melody.”
One of the more interesting lines of discussion began when Margery Eagan, who writes a column on spirituality for Crux (and who co-hosts Boston Public Radio on WGBH 89.7 FM), asked if Francis might bridge the gap between someone who is “a liberal Catholic” or “a cafeteria Catholic” such as herself and “a conservative Catholic” such as Glendon.
“I’m going to resist being called a conservative Catholic,” Glendon replied. “I think Francis helps us to explode those categories, which I don’t believe are relevant to Catholics.”
That led to a question from the audience, read by Crux editor Teresa Hanafin (audience members were instructed to write their questions on cards), as to whether Crux could help Catholics get beyond the liberal-conservative divide that Glendon believes is irrelevant.
“The purpose of Crux is to get the story right,” Allen replied, adding it was his goal to offer “an intelligent, thoughtful, serious presentation of the Catholic Church.” He described the divide as having a lot to do with a lack of contact with people outside their own groups: “I think we’re less polarized than tribalized. We live in affinity communities.”
He offered as an example his wife, whom he described as liberal, Jewish and suspicious of conservatives. Several years ago, when he was researching a book about the conservative Catholic organization Opus Dei, he said, his wife became friendly with some of the members.
“Friendship is the magic bullet when it comes to tribalism,” Allen said. “I want to create a space where all these tribes can become friends.”
Tuesday may have been the biggest day yet for billionaire newspaper owners John Henry and Jeff Bezos. Henry’s Boston Globe launched the long-anticipated Crux, a free standalone website that covers the Catholic Church. And Bezos replaced Katharine Weymouth as publisher of The Washington Post, bringing an end to the 81-year reign of the Meyer-Graham family.
At a time when the newspaper business remains besieged by cuts (including 22 Newspaper Guild positions at The Providence Journal this week, according to a report by Ian Donnis of Rhode Island Public Radio), Henry and Bezos are taking the opposite approach.
“You can’t shrink your way to success,” new Washington Post publisher Frederick Ryan told Michael Calderone of The Huffington Post. “Growth is the way to continue to build a strong news organization.” Ryan’s words were nearly identical to those of the Globe’s chief executive officer, Michael Sheehan, at the unveiling of the paper’s weekly political section, Capital, in June: “You can’t cut your way to success. You can only grow you way to success.”
First Crux. To my non-Catholic eyes, the site appears to offer an interesting mix of the serious and the not-so-serious. The centerpiece is John Allen’s deeply knowledgeable reporting and analysis, some of which will continue to appear in the Globe. (In late August, Publishers Marketplace reported that Allen is writing a biography of Pope Francis with the working title of “The Francis Miracle.” No publisher was named, but according to this, Time Home Entertainment will release it in March 2015.)
Crux national reporter Michael O’Loughlin has weighed in with features on Native American Catholics who blend tribal and Roman traditions and on the Vatican Secret Archives, whose contents turn out to be not as interesting as the phrase makes them sound. Vatican correspondent Inés San Martín covers stories such as Pope Francis’ call for peace in Gaza. WGBH’s Margery Eagan, a former Boston Herald columnist, is writing a column called “On Spirituality.” The events calendar makes it clear that Crux is a very Catholic venture.
There’s a lighter side to Crux, too, such as a trivia quiz on the saints and updates on football teams from Catholic colleges. Crux’s own reporters are supplemented with wire services, including the Associated Press, Catholic News Service and Religion News Service, as well as personal essays such as the Rev. Jonathan Duncan’s rumination on life as a married Catholic priest with children (he used to be an Episcopalian). Crux is also asking readers to write brief essays; the debut topic is illegal immigration.
Two quibbles. An article on the suffering of Iraqi Christians was published as a straight news story, even though the tagline identifies it as coming from “the pontifical organization Aid to the Church in Need.” When you click to “learn more,” you find out that Church in Need is an advocacy organization that is actively seeking donations. The disclosure is sufficient, but the placement strikes me as problematic. If Crux were a print newspaper, the article could have appeared on the op-ed page. Crux needs a clearly marked place for such material as well.
My other quibble is that content is undated, leaving the impression that everything is now. That can cause confusion, as with a John Allen Globe piece on immigration that refers to “Friday night” — and links to an Associated Press story published on Aug. 2. (Dates do appear on author bios.)
The site is beautifully designed, and it’s responsive, so it looks good on tablets and smartphones. There are a decent number of ads, though given the state of digital advertising, I think it would make sense — as I wrote earlier this summer — to take the best stuff and publish it in a paid, ad-supported print product.
Globe editor Brian McGrory, Crux editor Teresa Hanafin, digital adviser David Skok and company are off to a fine start. For more on Crux, see this article by David Uberti in the Columbia Journalism Review and this, by Justin Ellis, at the Nieman Journalism Lab.
A torrent of punditry has already accompanied the news that Frederick Ryan, a former chief executive of Politico, will become publisher of The Washington Post on Oct. 1.
The irony is thick. When Post political reporters John Harris and Jim VanDeHei proposed launching Politico under the newspaper’s auspices in 2006, they were turned down. Today, Politico often dominates the political conversation in a way that the Post used to (and, of course, sometimes still does). I’m not always a fan of Politico’s emphasis on politics as insider gamesmanship, but there’s no doubt the site has been successful.
As the Post’s own account makes clear, Ryan is a longtime Republican activist, and was close to both Ronald and Nancy Reagan. That shouldn’t affect the Post’s news operations, though it could affect the editorial page — hardly a bastion of liberalism even now. In another Post story, Ryan “endorsed” executive editor Marty Baron and editorial-page editor Fred Hiatt. Baron, a former Globe editor, may be the best newspaper editor working on this side of the Atlantic.
What concerns me is the strong scent of insiderism that is attached to Ryan. In an address to the staff, Ryan said one of his goals is “winning the morning,” according to a series of tweets by Post media blogger Erik Wemple (reported by Jim Romenesko). That might seem unremarkable, except that it sounds like something right out of the Politico playbook — um, make that “Playbook.”
A New York Times account by Ravi Somaiya dwells on Ryan’s obsession with the annual White House Correspondents Dinner, and quotes Ryan as calling it “an important event.” Those of us who find the dinner to be an unseemly display of Beltway clubbiness might agree that it’s important, but for different reasons.
Then again, if Ryan can fix the Post’s business model and show the way for other news organizations, all will be forgiven. The Post, like the Globe, has been expanding under new ownership. On Tuesday, the Post unveiled its most recent venture, The Most, an aggregation site.
Bezos’ track record at Amazon shows that he’s willing to take the long view. I suspect that he’s still just getting started with the Washington Post.
John Henry’s vision for The Boston Globe is slipping more and more into focus, as the paper is edging closer to launching its website covering Catholicism and moving from Dorchester to downtown Boston.
The Catholic site will include three reporters and a Web producer, according to an announcement by Teresa Hanafin, the longtime Globe veteran who will edit the project. Look for it to debut in September.
In addition to John Allen, who’s been covering the Church for the Globe since being lured away from the National Catholic Reporter earlier this year, the team will comprise Ines San Martin, an Argentinian journalist who will report from the Vatican; Michael O’Loughlin, a Yale Divinity School graduate who will be the site’s national reporter; and Web producer Christina Reinwald.
Unlike the Globe’s new print-oriented Friday Capital section, which covers politics, the Catholic site will be aimed both at and well beyond Boston with national and international audiences in mind. “It will have a global audience. There’s a natural audience for it,” Globe chief executive officer Mike Sheehan said in a just-published interview with CommonWealth magazine editor (and former Globe reporter) Bruce Mohl.
Because of that, Globe spokeswoman Ellen Clegg tells me, the Catholic site will be exempt from the Globe’s paywall. It will be interesting to see how Sheehan, an ad man by trade, grapples with the difficult challenge of selling enough online advertising to make it work. Although this is pure speculation, I wonder if some of the content could be repackaged in, say, a weekly print magazine supported by paid subscriptions and ads.
The relocation from Dorchester to downtown, meanwhile, has moved closer to reality. Thomas Grillo reported in the Boston Business Journal on Tuesday that John Henry has hired Colliers International to find 150,000 square feet of office space — a considerable downsizing from the 815,000 square feet in the 1950s-era Dorchester plant. The Globe’s printing operations would most likely be shifted to a facility in Millbury, which Henry kept when he recently sold the Telegram & Gazette of Worcester to a Florida chain.
One of the locations Colliers is investigating, Grillo reports, is in the Seaport District. And Sheehan, in the CommonWealth interview, says that would be his top choice: “I’d love to be in the Seaport area. If we were within walking distance of South Station, that would be ideal.”
If it happens, among the Globe’s new neighbors would be the Boston Herald, which moved to the Seaport District in 2012.
After I posted an item yesterday speculating that The Boston Globe’s lower paywall might eventually lead to the end of the paper’s two-site strategy, Jack Gately tweeted at me that the Globe actually seems to be going in the opposite direction. With the addition of its BetaBoston site, unveiled on Monday, the paper now has three.
And that’s just the beginning. Soon the Globe will launch a separate site for all things Catholic, in part so that it can showcase its prized new religion reporter, John Allen. Incumbent religion reporter Lisa Wangsness will continue. And yesterday editor Brian McGrory announced that Boston.com community engagement editor and former metro editor Teresa Hanafin will edit the new venture.
So is this a splintering of the Globe’s identity? I don’t think so. And today’s front page may serve as a good indication of how the different sites will work together. The lead story, on private repo companies that are using license-plate scanners, is from BetaBoston, and was written by Shawn Musgrave. He, in turn, is the editor of MuckRock, an independent public-records project that is affiliated with the Globe. (Here’s a 2012 interview I did with MuckRock founder Michael Morisy for the Nieman Journalism Lab. Morisy is also the editor of BetaBoston.)
What the Globe seems to be embracing is a hub-and-spoke model. The Globe, in print and online, is the hub. Spokes reach out to specialty projects such as BetaBoston, the entertainment site BDCWire (part of the Globe’s Radio BDC project), the religion site and whatever else may be in the works. It’s similar to how The New York Times handles Dealbook, or how The Washington Post interacts with Wonkblog, both before and after the departure of Ezra Klein. The idea is to foster semi-free-standing projects that generate a lot of content, some of which migrates along the spokes and into the hub.
That’s quite different from the business strategy of offering the paid BostonGlobe.com site and the free Boston.com. Those are intended as two entirely different ventures, and McGrory’s memo yesterday made it clear that they are going to be separated even more going forward.
The local media community has been buzzing since Tuesday, when Jason Schwartz’s 5,000-word Boston magazine article on the state of The Boston Globe under John Henry went live. The piece is chock-full of goodies, and you should read the whole thing. As you do, here are six takeaways for you to ponder.
1. It could have been a lot worse. Although we knew that Douglas Manchester, the right-wing hotel magnate who bought the San Diego Union-Tribune and unforgivably renamed it U-T San Diego, was interested in buying the Globe (he even threatened legal action after it was sold to Henry instead of him), it is nevertheless chilling to read Schwartz’s account of Manchester’s coming in and kicking the tires after the New York Times Co. put the Globe up for sale.
As I wrote in my book about online community journalism, “The Wired City,” Manchester has been described as “a minor-league Donald Trump” who uses his newspaper to promote his business interests as well as conservative causes such as his opposition to same-sex marriage.
In the Boston magazine article, Globe editor Brian McGrory tells Schwartz that “some potential bidders” — and by “some,” it’s clear that he’s including Manchester — would have “cut the living bejesus out of the place.” And Schwartz includes this delicious anecdote: “During the U-T San Diego presentation, people who were in the room attest, Manchester at one point instructed McGrory to call him ‘Papa Doug.’ McGrory did not call him Papa Doug.”
2. It’s official: The Globe is moving. Even before Henry won the Globe sweepstakes, it was clear that the next owner was likely to sell the paper’s 1950s-era Dorchester headquarters for redevelopment — a move that would presumably recoup virtually all of the $70 million Henry paid to purchase the Globe, the Telegram & Gazette of Worcester and related properties.
Henry has now made it official, telling Schwartz his goal is to move the paper to a smaller space with better access “in the heart of the city.”
Of course, the Globe still needs a printing press, not only for its own use but for other publications it prints under contract — including its tabloid rival, the Boston Herald. One likely possibility: the Telegram & Gazette’s printing facility in Millbury, which Henry said he was keeping when he announced recently that he was putting the T&G up for sale.
3. The two-website strategy needs an overhaul. Since the fall of 2011, the Globe has offered two websites: BostonGlobe.com, a paid-subscription site offering Globe content and a few extras; and Boston.com, a free site that’s been around since the mid-1990s.
The problem, Schwartz tells us, is that Boston.com, stripped of most Globe content, has been struggling, while BostonGlobe.com hasn’t produced as much revenue as Globe executives would like. The next step: a looser paywall for BostonGlobe.com to encourage more social sharing and a mobile-first Boston.com that’s still in development. (Joshua Benton has more at the Nieman Journalism Lab.)
4. Henry wants to reinvent the newspaper business. This week’s New Yorker includes a rather dispiriting account by George Packer of how Jeff Bezos and Amazon.com took over the book business. Anyone looking for signs that Bezos has a clear idea of what to do with The Washington Post, which he agreed to buy just days after Henry’s purchase of the Globe was announced, will come away disappointed — although he is, to his credit, spending money on the Post.
By contrast, Henry comes across as energized, bristling with ideas — peppering Brian McGrory with emails at all hours of the night — and getting ready to unveil new products, such as standalone websites that cover religion, innovation and other topics.
“I wanted to be a part of finding the solution for the Globe and newspapers in general,” Henry tells Schwartz. “I feel my mortality. I don’t want to waste any of the time I have left, and I felt this was a cause worth fighting for.”
5. Mike Barnicle is lurking off stage. If you were worried when you spotted Barnicle with Henry during the World Series, well, you were right to be. Barnicle, who left the Globe in 1998 after a career full of ethical missteps finally caught up with him, really does have Henry’s ear — and even supplied him with the email address of John Allen, the National Catholic Reporter journalist whom Henry successfully talked into coming to the Globe.
The old reprobate hasn’t changed, either, supplying Schwartz with a great quote that artfully combines religion with an F-bomb.
6. The executive team is now in place. By accepting publisher Christopher Mayer’s resignation, naming himself publisher and bringing in former Hill Holliday president Mike Sheehan as his chief executive officer, Henry has completed a series of moves that have remade the top layer of Globe leadership. McGrory is staying. Andrew Perlmutter, who made his bones at Atlantic Media and The Daily Beast, has replaced Jeff Moriarty, who left for a job in Britain, as the Globe’s chief digital strategist.
That’s not to rule out further change, especially if Henry’s goals aren’t met. But the sense you get is that Henry — to use a Red Sox analogy — now has his Larry Lucchino/Ben Cherington/John Farrell triumvirate in place. No doubt they all realize that winning a world championship is a lot easier than finding a profitable way forward for the beleaguered newspaper business.