We have some exciting news about one of our sister projects at Northeastern University’s School of Journalism. The Scope, a professionally edited digital publication that covers “stories of hope, justice and resilience” in Greater Boston, has received a $100,000 grant from Press Forward, a major philanthropic initiative funding local news.
“Since its launch in late 2017, The Scope has become a national leader in leveraging university resources to help solve the news desert crisis. This grant is a vote of confidence in our model,” said Professor Meg Heckman in the announcement of the grant. “Rebuilding the local information ecosystem is a big job, and we’re thrilled Press Forward sees the School of Journalism as a vital part of the solution.”
Heckman has been the guiding force behind The Scope for several years now. Joining her in putting the grant application together were the school’s director, Professor Jonathan Kaufman, and Professor Matt Carroll.
The Scope was one of 205 local news outlets that will receive $20 million in grant money, according to an announcement by Press Forward on Wednesday. Several of the projects are connected in one way or another to What Works, our project on the future of local news:
• The Boston Institute for Nonprofit News, an investigative project that publishes stories on its own website as well as in other outlets. Co-founder Jason Pramas has been a guest on our podcast. Several other Boston-based outlets received grants as well: the Dorchester Reporter, a 40-year-old weekly newspaper; Boston Korea, which serves the Korean American Community in Massachusetts, Rhode Island and New Hampshire; and El Planeta, a venerable Spanish-language newspaper.
• The Maine Monitor, a digital project that covers public policy and politics. Now-retired editor David Dahl has been a guest on our podcast.
• InDepthNH, published by the New Hampshire Center for Public Interest Journalism. The site focuses on public policy and politics, and its founder, Nancy West, has been a podcast guest.
• Montclair Local (New Jersey), a hyperlocal website that is one of the projects we write about in “What Works in Community News.” In 2009, the Local merged with Baristanet, one of the original hyperlocal news startups, which I wrote about in my 2013 book, “The Wired City.”
• Eugene Weekly (Oregon), an alternative weekly that suffered a near-death experience earlier this year after a former employee embezzled tens of thousands of dollars. I wrote about that here and at our What Works website.
More on the shrinking Herald
Earlier this week I wrote about the latest paid circulation figures for the Boston Herald based on its recent filings with the U.S. Postal Service. I lamented that the numbers weren’t as complete as I would have liked because the Alliance for Audited Media was no longer providing its reports for free to journalists and researchers, as it had done in the past.
Well, it turns out that I was knocking on the wrong door. I now have recent reports for both the Herald and The Boston Globe. The AAM figures don’t significantly change what I reported about the Globe, but they do fill in some gaps for the Herald.
For March 2024, the most recent AAM report that’s available, the Herald’s average weekday paid print circulation for the previous six months was 12,272, a decline of 2,247, or nearly 15.5%, compared to its March 2023 totals. Sunday paid print circulation, according to the March 2024 report, was 15,183, down 2,690, also 15%.
As I explained earlier, AAM tallies up paid digital circulation differently from a newspaper’s internal count; among other things, AAM allows for some double-counting between print and digital. Nevertheless, its digital figures are useful for tracking trends.
In the March 2024 report, according to AAM, the Herald’s total average weekday paid digital circulation was 30,009, which actually amounts to a decrease of 2,250, or about 7%, over the previous year. Sunday paid digital in March 2024 was 29,753, down 1,952, or about 6.1%.
Needless to say, that’s not the direction that Herald executives want to be moving in — although I should note that, in its September 2024 post office filing, the Herald reported a slight rise in its seven-day digital circulation compared to the previous year.
What fresh hell is this?
The Boston suburb of Melrose is not a news desert. It has a newspaper, the Melrose Weekly News. But, like many communities, it would benefit from more news than it’s getting now, especially after Gannett shuttered the venerable Melrose Free Press in 2021.
So … artificial intelligence to the rescue? In CommonWealth Beacon, Jennifer Smith introduces us to the “Melrose Update Robocast,” which uses fake voices, male and female, to talk about local issues based on information that’s fed into it to produce an AI-generated script. (Note: Smith interviewed me for the piece, though I didn’t make the cut. I’m also on CommonWealth’s editorial advisory board.)
“In a way, what I’m talking about is an act of desperation,” “Robocast” creator Tom Catalini tells Smith.
Yet all across Massachusetts, independently operated news sites with real human beings are springing up to cover local news. Community journalism is how we connect with each other, and an AI-generated podcast can’t do that.
In Medford, where I live, we haven’t had a local news source for two years. But we do have a podcast, “Medford Bytes,” hosted by two activist residents who convene important conversations about what’s going on in the city, including a recent interview with the mayor about three contentious ballot questions that would raise taxes in order to pay for schools, road repairs and a new fire station.
That’s the sound of community members talking among themselves.
My Northeastern colleague Meg Heckman writes for WBUR’s Cognoscenti about the challenges facing the media in covering Kamala Harris’ presidential campaign, arguing that we ought to be wary of discussing Harris’ “viability” — a “vague term [that] is often code for a lingering — and likely inaccurate — perception that women are somehow less electable than men.” She continues:
The viability question comes packaged with observations about a candidate’s “likability,” “broad appeal” and “strength.” Can she win over moderate suburban voters? Does she look presidential? Is she authentic? These factors do matter, especially when the narrow path to victory winds through a few swing states — think back to 2016, when Hillary Clinton won the popular vote and lost the election — but they also carry a specific type of misogyny, one that’s cloaked as pragmatism and deeply internalized across the political spectrum.
Meg’s conclusion: The media have gotten better, as shown by their mostly non-gendered coverage of Nikki Haley’s presidential campaign. But Vice President Harris, who has a genuine chance of becoming the first female president, presents a larger and trickier test.
On the latest What Works podcast, Ellen and I talk with Meg Heckman, a colleague of ours at Northeastern University’s School of Journalism. Meg is an associate professor and author who’s had a long career as a journalist. She spent more than a decade as a reporter and, later, the digital editor at the Concord Monitor in New Hampshire, where she developed a fascination with presidential politics, a passion for local news and an appreciation for cars with four-wheel drive.
Her book, “Political Godmother: Nackey Scripps Loeb and the Newspaper That Shook the Republican Party,” documents the lasting impact of New Hampshire publisher and conservative activist Nackey Loeb. Loeb and her husband, the right-wing provocateur William Loeb, helped shape the first-in-the-nation New Hampshire presidential primary for many decades at their newspaper, the Manchester Union Leader. As you’ll hear, Heckman draws a straight line from Nackey Loeb’s support of Republican Patrick Buchanan in 1992 to the rise of Donald Trump a generation later.
In Quick Takes, Ellen calls attention to a piece in ProPublica by journalist Dan Golden about his history working for the local daily in Springfield, Massachusetts. Turns out the good-old-days in newspapering weren’t all good. Golden cautions against recreating them. ProPublica, a nonprofit, allows other outlets to republish its work, so you’ll find Golden’s essay on the What Works website.
I take a look back at an example of how diligent local news reporting can have an enormous impact nearly 45 years after the fact. Recently the EPA proposed a ban on trichloroethylene, an industrial solvent that’s been linked to leukemia, birth defects and other health problems. The road to that ban began in Woburn, Massachusetts, in 1979, with a super-smart young reporter I had the honor of working with. I wrote about it for The Boston Phoenix back in 1998.
The stepdaughter of William Loeb has accused the infamously toxic right-wing Manchester Union Leader publisher of sexually molesting her when she was just 7 years old. Nackey Gallowhur Scagliotti, 76, also said that Loeb sexually abused his 6-year-old daughter, the late Edie Tomasko.
“I am now in my seventies and, when I am gone, there may well be nobody left with a first-hand account of Loeb’s abuse,” Scagliotti wrote in a statement that was reported by Loeb’s old paper, since renamed the New Hampshire Union Leader. “It took me many years to learn this one true thing about family dynamics: when dark secrets are kept they have a caustic effect, not just for those who were participants or bystanders at the time, but across generations.”
In response, the Union Leader has removed Loeb’s name from its masthead. This is a huge deal. Even though Loeb died 40 years ago, the paper had never repudiated the caustic hate he espoused on his pages, and its editorial page remains an important (if toned-down) voice of New Hampshire conservatism. As the editorial puts it:
William Loeb has nothing to do with the current New Hampshire Union Leader, but he has much to do with its history. Loeb famously said, “I don’t care what people think of me, just so long as they think.” We are certainly thinking now.
We know now that William Loeb is not a man to be celebrated.
My Northeastern colleague Meg Heckman, who wrote an excellent biography of Loeb’s widow and successor as publisher, Nackey Scripps Loeb, called “Political Godmother,” tweeted out a thread that offers some further insights:
1/n: William Loeb was a child molester. After decades of silence, his stepdaughter, Nackey Scagliotti, has gone on the record about the abuse she and her late half-sister, Edith Tomasko, experienced long ago. #MeToo#nhpoli#fitnhttps://t.co/XRELTeJyXQ
William Loeb had such disdain for New Hampshire that he wouldn’t even live there — he lived in a mansion on Boston’s North Shore. Despite his patrician background, he was a racist from the old school, once publishing his birth certificate on the front page of the Union Leader in an attempt to prove he wasn’t Jewish. He also published a headline that read “Kissinger the Kike?” For more on Loeb, I recommend Kevin Cash’s 1976 book “Who the Hell Is William Loeb?” Among other things, Cash hints that Loeb may have had Nackey Loeb’s first husband murdered. Who knows? But it seems significant that Cash was not sued for libel.
In 1972, Loeb published a letter from then-President Richard Nixon’s dirty-tricks operation falsely claiming that Sen. Ed Muskie, the frontrunner for the Democratic presidential nomination, had poked fun at “Canucks,” a derogatory term for French-Americans, a large ethnic group in New Hampshire. Muskie showed up outside the Union Leader’s headquarters and raged against Loeb — and, depending on whose account you believe, started to cry. Muskie’s campaign unraveled after that, leading to the nomination of Nixon’s preferred opponent, Sen. George McGovern.
The ugly tale told by Nackey Scagliotti adds to the Loeb lore, and certainly not in a good way. According to the Union Leader account, as well as conversations I’ve had with Meg, the story had been making the rounds for years, but couldn’t be pinned down as long as Scagliotti was unwilling to go on the record.
Lex Weaver is editor-in-chief of The Scope, published by Northeastern University’s School of Journalism. The Scope is a digital magazine focused on telling stories of justice, hope and resilience in Greater Boston, with an emphasis on communities of color. Their mission: practicing journalism as an act of service. They work to amplify the voices of those overlooked by traditional media.
The current version of The Scope launched in the fall of 2017 and was based on a brilliant prototype created by then graduate students Emily Hopkins (now a data reporter at ProPublica), Priyanka Ketkar (now a multimedia editor at Lakes District News in British Columbia) and Brilee Weaver (now a social media manager for Northeastern’s external affairs office.) As our Northeastern colleague Meg Heckman, The Scope’s first adviser, reminded us the other day, it was initially called The Docket, but we changed the name for a couple of reasons: 1) We wanted to cover more than criminal justice; 2) people outside of Northeastern thought we were a project of the law school.
Thanks to a Poynter-Koch Fellowship, The Scope has a full-time editor-in-chief. Catherine McGloin was The Scope’s first full-time editor and our inaugural Poynter fellow. She started in the summer of 2019 and did a tremendous amount of work to build both content and audience — a feature called Changemakers, editor coffee hours in Nubian Square and email newsletters were all her idea. She was followed by Ha Ta.
Lex has continued to help The Scope grow in terms of content, audience and partnerships.
In our weekly Quick Takes, I look at The Boston Globe as it turns 150, and Ellen Clegg reports on a California bill aimed at funding local public interest journalism.
My Northeastern colleague Meg Heckman has written an important thread about political endorsements by news organizations. Her starting point is the Concord Monitor’s unusual decision not to endorse in the New Hampshire primary. (Heckman is a former editor at the Monitor.) Please read it and come back.
1/n Mixed feelings about the @ConMonitorNews's decision not to endorse in the #FITN primary. I'll let the political scientists discuss the impact endorsements do/don't have on election outcomes and focus instead on what this tells us about local news. https://t.co/8rpHjPlBqx
My Northeastern colleagues Laurel Leff and Meg Heckman report on a new, serious threat to freedom of the press on college campuses: a federal reinterpretation of Title IX that puts faculty members at risk if they advise students who are reporting on sexual assault. They write at The Conversation:
At issue are increasingly common policies that require virtually every university employee to alert school officials if they hear even the slightest rumor of sexual misconduct — on or off campus — involving students or employees.
On most campuses, clergy members, mental health counselors and health care providers are exempt from such mandatory reporting requirements. University-affiliated journalists are not despite the fact that they also often need confidentiality to do their jobs effectively.
I heard about this for the first time last week. I immediately went through a mental checklist as I tried to remember whether any of my students was working on a story about sexual misconduct. They weren’t. But I’ve dealt with such stories in the past, and apparently I will not be dealing with them in the future.
This is an outrageous attack on the First Amendment. It even pertains to NPR affiliates associated with colleges and universities, which is to say most of them. What’s needed, as Leff and Heckman write, is a state law “exempting university-affiliated journalists and journalism educators from mandatory reporting requirements when they are advising student journalists.”
Recently I had a chance to interview three smart people about the future of local journalism:
Josh Stearns, director of journalism and sustainability at the Geraldine R. Dodge Foundation, who is studying six digital startups in New Jersey and New York. (You can see my full interview with Stearns by clicking here.)
Meg Heckman, a University of New Hampshire journalism professor whose master’s thesis at Northeastern University was on the role of women at digital startups — and why women are more likely to be involved in hyperlocal sites than in larger national projects.
Tim Coco, the president and general manager of WHAV Radio in Haverhill, a mostly online community station (it also has a weak AM signal) for which Coco is seeking a low-power FM license.
I don’t get to make videos that often, but I wanted to scrape some of the rust off my skills for the benefit of my graduate students, who are currently making their own videos. My philosophy is that every journalist needs to know how to make a decent video with the tools at hand — in my case, an iPhone 5S, a portable tripod that I bought five years ago for less than $20, and iMovie ’11, also known as iMovie 9. (The newer iMovie 10 strikes me as slow and kludgy, but maybe I just need a faster computer.)
The one luxury I indulged in was a Røde lapel mic (known in the trade as a lav mic), which I bought for well under $100 just before I started this project. It made a huge difference — the audio is of far better quality, with much less interference from outside noise, than in previous videos I’ve made.
What I should have done, but didn’t, was use a better app than Apple’s built-in Camera so that I could lock in brightness and contrast. That way I could have avoided the sudden shifts from dark to light and back that mar my interview with Stearns.
Still, it’s useful to know that you can shoot a decent video without spending many hundreds of dollars on a professional camera and Final Cut Pro. I think there’s a tendency at journalism schools to believe that we’re selling our students short if they don’t get to use the latest and greatest technology. And yes, they should have a chance to use the good stuff. But they also need to know that many news organizations, especially smaller ones, expect their journalists to make do with what’s available.
From the vantage point of 2014, offering advice on how to write a blog feels a little like telling people how to write a proper newspaper article in 2005. “Blogging is dead,” says the (ahem) blogger Jason Kottke, overtaken by social-media platforms such as Facebook, Twitter, and Instagram.
But if the revolutionary gleam has worn off, blogging nevertheless is still a valuable tool for anyone practicing digital journalism, whether it be commentary, original reporting, photography, or video. I’ve been blogging since 2002 — on my own at first, then as the media columnist for the late, lamented Boston Phoenix, and since 2005 as the publisher and almost-sole author of Media Nation.
These days there are many places online where you can share your work — not just social platforms but also online publications such as the Huffington Post and Medium, which combine paid content with unpaid blog posts. (God help us, but such hybrids are known in some circles as “platishers.”) So why set up a solo blog?
The reason is that you need an online home that is controlled by you — not by Mark Zuckerberg or Arianna Huffington or some other digital mogul seeking to get rich from your content. Moreover, you need to establish an online identity. If you don’t, others will do it for you. “You can’t allow others to define who you are, or control the way you are perceived. This is especially true today for people in the public eye, but the more we do online the more it’ll be true for the rest of us, too,” writes Dan Gillmor in his book Mediactive. “To the extent that it’s possible to do so, you should control the reference point for people who want to know more about you and your ideas.” (In 2006 I profiled Gillmor for CommonWealth magazine.)
Yes, I’ve uploaded this essay to Medium. I also occasionally self-publish at the Huffington Post and am a (too-) active member of Twitter and Facebook. But I’ll repost this article at Media Nation, as I do with all my work to which I have retained copyright. I don’t have complete control — I use the free blogging platform WordPress.com, and I must adhere to its policies. But I can back up my work and take it with me, and it would be easy to switch to self-hosting using free WordPress.org software if I felt the need. Just as important, the URL for Media Nation is my name: dankennedy.net.
So what is a blog? Taking the most expansive definition possible, a blog consists of content, usually text or mostly text, that is published online in reverse chronological order. That would include everything from the Washington Post’s breaking-news blog to Lisa Bonchek Adams’s diary-style blog about living with metastatic breast cancer. Dave Winer, an early Internet thinker and coder who writes the blog Scripting News, has a more specific definition, which he first gave voice to in 2003. Winer writes:
A blog is the unedited voice of a person.
The lack of editing is central, because it’s one person who’s responsible for every word. When you click the Publish button you should feel butterflies, at least sometimes, because there’s no one to pass the buck to. If someone else wrote the headline, or did a copy edit, or even reviewed what you wrote and critiqued it before it went out, it’s still writing, but it is not a blog.
I don’t believe we need to think about blogs quite that narrowly. For instance, if a journalist asks her editor to read a sensitive post before publishing, that doesn’t mean she’s not writing a blog. Still, there’s no question that a journalistic blog — which is what we are concerned about here — is different from other kinds of journalistic writing: less formal, more conversational, often with no traditional reporting (but never without research), and aimed at a small but passionate audience. (As David Weinberger and others have said, “In the future, everyone will be famous for 15 people.”)
How to write a good journalistic blog post
There are many ways that a journalist can go about writing a good blog post. It might be a sentence or two. It might be 500 words. But I think the essence of a worthwhile post can be boiled down to several elements:
Call your audience’s attention to something it doesn’t know — for instance, an environmental blogger might write about a new study regarding electric cars. Above all, don’t be boring. The lede you write for a blog post might be different from what you would write for a news story, but you still need to grab the reader by the throat and not let go.
Link to the source of your information, which could be a news article or possibly the study itself. Quote a bit from the source, keeping in mind that most of your readers won’t actually click. Shorter quotes can be put in quotation marks; longer quotes should be blockquoted. (Please note that I’m not talking about the sort of blog post that summarizes a news story so thoroughly that there is no incentive to click. I’m talking about a true value-added post. Keep reading and you’ll see what I mean.)
Bring in other sources of information. Although there’s nothing wrong with a short one-source blog post, you add value when you pull in other sources, link to them, and attempt to make sense of them.
Offer your own perspective and analysis so that your readers take away something of value that goes beyond the sources you’re quoting. If you are working for a news organization that does not normally allow you to express your opinion, then don’t. But a first-person conversational tone is appropriate. If expressing opinions is part of your job description, then have at it. In all cases, though, your tone and approach should remain journalistic. One good question to ask yourself: Is this something I would want to show a prospective employer?
Here is a blog post I wrote earlier this year about the sale of the Providence Journal that encompasses all of the elements I discuss above. Please note, though, that you could scroll through many pages of Media Nation and find only a few that are as thorough.
Some additional guidelines to keep in mind:
Choose a beat that is narrow — but not too narrow. The best blogs are specialty sites where you can learn everything there is to know about a subject and where the blogger’s enthusiasm comes through. That is what you should aspire to. But if you pick too narrow a subject, you may find yourself hard-pressed to find enough reading material on which to feed. Boston restaurants? No problem. Ethiopian restaurants in Boston? Eh, probably not. You might make it through a week. But what are you going to do after that?
Compile a wide-ranging reading list. And keep compiling. If your blog is about climate change, you are going to want to put together a list of blogs, websites, and Twitter feeds related to that topic that you check every day. If your blog is a supplement to your regular work as a beat reporter, you might be doing what is sometimes called beat blogging — sharing short stories that might not be of general enough interest for your news organization, keeping on top of developments in your field, and interacting with your audience. (Steve Buttry offers some worthwhile thoughts about beat blogging; he has also written a good beginner’s guide to blogging.)
Maintain a conversation with the “former audience.” Dan Gillmor coined the phrase, and Jay Rosen has written about “the people formerly known as the audience.” They were referring to formerly passive news consumers who have been empowered by technology to talk back to us and among themselves. Your audience is a valuable resource. Tend to the comments on your blog. Always posts links to your blog posts on Facebook and Twitter, which is not only a good way to promote your work but is also where much of the online conversation has migrated in recent years. Remember the Dan Gillmor adage that your readers know more than you do — which is not to say that collectively they know more than you, but that someone in your audience might. Much of reporting consists of finding people who know more than we do and talking with them. Your blog (and your social-media presence) can make that easier.
Don’t try to read people’s minds. This is specialized advice, but since I write opinionated media criticism, it’s something I wrestle with from time to time. Another way of putting it is that you shouldn’t ascribe motives unless you’re willing to pick up the phone and do the reporting. For example, it’s fine to observe that the Boston Globe’s coverage of the Red Sox is soft (if you think that’s the case and can offer evidence) and that the Globe’s owner, John Henry, is also the principal owner of the Red Sox. But it’s out of bounds to speculate without interviewing the principals that Globe staff members are afraid of angering Henry, or that Henry must have sent out an edict of some sort. Facts are facts and opinions are opinions, and each has its place. Speculation is neither fact nor opinion and has no place in your blog.
Learn to use photos within the bounds of copyright law. I like to run photos with my blog posts, but I know I can’t run a photo that is the copyrighted property of, say, the Associated Press or the New York Times. Fortunately, there are troves of photos online that you can use without payment, many of them through Wikimedia Commons and Creative Commons. Be respectful of the photographer by crediting it as he or she would like and by linking to the photo. Here is an example of how I handle such credits. (You may be interested in this Q&A I did with the photographer, Gage Skidmore, for the Nieman Journalism Lab.)
Some bloggers worth paying attention to
The best way to become a good writer is to read as much good writing as you can. The best way to become a good blogger is to study blogs by people who know what they’re doing. Here are some examples from my own personal list and from my followers on Facebook and Twitter. You’ll find a range of approaches and topics here.
Note: This is just a tiny sample. I’ve left out many people, including friends, especially if they are white men writing about politics — the single most common type of blogger. If you’d like more recommendations, please take a look at the blogroll on Media Nation — and see who the people below are linking to.
Andrew Sullivan. A pioneering blogger and a former editor of The New Republic, Sullivan’s The Dish is a model in terms of linking, quoting, offering his own commentary, and posting with the regularity of a Stakhanovite. Sullivan writes most frequently about politics, but nothing is off limits. He is not on my daily must-read list, but strictly in terms of craft and discipline, he may be without peer.
Jay Rosen. The New York University journalism professor’s blog, PressThink, is perhaps the most influential in future-of-journalism conversations. Rosen writes a type of blog that I particularly admire — long, well-thought-out posts in which he attempts to make sense of many strands of information. His attention to comments is impeccable as well.
Adam Gaffin. The founder and editor of Universal Hub, which tracks and excerpts from several hundred blogs and websites in the Boston area, as well as from mainstream news sources. Updated multiple times a day, the emphasis is on the sources, not the writer — although Gaffin’s wicked sense of humor often breaks through. In 2008 I profiled him for CommonWealth magazine.
Ta-Nehisi Coates. A national correspondent at The Atlantic and an occasional columnist for the New York Times, Coates blogs powerfully and intelligently on issues related to race and culture. Beyond his blog, his essay “The Case for Reparations” may be the most important magazine article published so far in 2014.
Meg Heckman. A journalism professor at the University of New Hampshire whose blog, A site of her own, focuses on “women, tech, journalism.”
C.J. Chivers. A war correspondent for the New York Times, his blog is called The Gun.
Virginia Postrel. A libertarian and early blogger, Postrel writes the Dynamist Blog, which is worth a look.
Jim Romenesko. The original media blogger, Romenesko moved from blogging on his own to working for the Poynter Institute, and is now on his own once again at JimRomenesko.com. Essential news-biz gossip.
Ian Donnis and Scott MacKay. Their On Politics blog is a good example of a beat blog, as Donnis and MacKay cover politics for Rhode Island Public Radio.
Michael Marotta. His blog, Vanyaland, is a respected guide to alternative rock.
Marjorie Arons-Barron. Former editorial director at WCVB-TV (Channel 5), she writes a blog — often with political reporting — on politics and public affairs.
Mark Garfinkel. A staff photographer for the Boston Herald whose website, Picture Boston, is an excellent example of a local photojournalism blog.
Photo credits: Blogger(cc) by European Parliament; Dan Gillmor by Joi Ito; Ta-Nehesi Coates by David Shankbone; Meg Heckman by Dan Kennedy. All photos published under a Creative Commons license. Some rights reserved.
Based on recent statements they’ve made, I’m wondering if Washington Post executive editor Marty Baron may have a more sophisticated view of what the Internet has done to newspapers than the Post’s incoming owner, Amazon.com founder Jeff Bezos.
Bezos, who visited the Post’s newsroom earlier this month, seemed to endorse a classic paywall model, arguing that he was convinced people were willing to pay for the “daily ritual bundle” that The Washington Post represents. That brought a retort from Post blogger Timothy B. Lee, who wrote:
That daily ritual got blown up for good reason. Trying to recreate the “bundle” experience in Web or tablet form means working against the grain of how readers, especially younger readers, consume the news today. In the long run, it’s a recipe for an aging readership and slow growth.
Indeed, many news observers have been arguing for years that one of the Internet’s most profound effects on journalism is “disaggregation” — that in a post-industrial environment, with news no longer tied to the enormous costs of printing and distribution, it makes no sense for international and local news, obituaries and comics, grocery store coupons and the crossword puzzle all to appear in the same place.
Baron, the editor of The Boston Globe until late last year, comes up with another metaphor, not original to him but nevertheless key to understanding what has happened — the decline of geographic communities and the rise of communities built around shared interests. In an interview with fellows from the Joan Shorenstein Center for the Press, Politics and Public Policy, at Harvard’s Kennedy School, Baron talks about the difficulty of putting together (to cite one example) a newspaper sports section for Red Sox fans when there are speciality media devoted to nothing but sports.
This development, Baron says, was furthered by the rise of Twitter and other social media, which bring readers in to a news site to read just one article. How can news organizations make money from that? Baron puts it this way:
My sense is that people are going to their passions. Their passions aren’t always based on geography. Newspapers have traditionally been based on geography. We have a community here. We have a community in Miami, a community in Boston, a community in Los Angeles. The assumption was that people were members of that community actually would want to have a product that covered the full range of things in that community. What I observed over time was that, in fact, the sense of community wasn’t nearly as strong as the other passions that people had. In fact, community wasn’t necessarily such a strong passion. It was much more important to them that they were an aficionado of a particular type of music, or that they were a member of a particular religious denomination or that they were obsessed with a particular sports team, than the fact that they lived in Los Angeles.
Unlike some journalists, Baron thinks it was perfectly logical to give away news for free in the early years of the Internet, both because of the need to get big online in a hurry and because there was every reason to believe that advertising would pay the bills. It was only after ad revenues failed to materialize (and even began to drop because of the ubiquity of online ads), he says, that news organizations reluctantly moved to paywalls.
The transcript of Baron’s full interview is here, and it is well worth reading — or watching, as there is a video version of the interview as well.
Baron was one of 61 people interviewed for “Riptide,” a project carried out by Shorenstein fellows John Huey, Martin Nisenholtz and Paul Sagan. (The site was designed by the Nieman Journalism Lab, which also hosts it — but which played no role in the editorial content, as Lab director Joshua Benton explains.) “Riptide” is a comprehensive, valuable resource — but it has proved to be controversial since its release because it’s not comprehensive enough.
As Kira Goldenberg writes for the Columbia Journalism Review, all but five of the 61 interview subjects are men, and only two of the subjects are non-white. Goldenberg says that efforts have begun to produce a counter-report that will be more diverse. In offering a few nominations of her own, Northeastern University graduate student Meg Heckman adds:
It’s unfortunate that, in telling the latest chapter of journalism history in a fresh, narrative format, the authors of Riptide make an old mistake by continuing to devalue the contributions of women.
My own view is that “Riptide” represents a good start — but that there’s no reason for Huey, Nisenholtz and Sagan not to keep going so that it eventually grows into a truly comprehensive, diverse history of how the Internet disrupted journalism.
(Disclosures, of which there are several: I am an unpaid contributing writer for the Nieman Journalism Lab. I have long had a friendly relationship with folks at the Nieman Foundation and at the Shorenstein Center. Heckman is a student of mine, and I am a student of hers.)