MLK 50: Justice Through Journalism, based in Memphis, won two awards in the medium-to-large revenue tier — one for operational resilience, the other for financial health.
Santa Cruz Local, in Southern California, received the product of the year award in the micro-to-small revenue tier.
The Poynter Institute has published an in-depth report on the state of journalism that’s aimed at injecting some optimism into what often seems like a dreary and depressing landscape. The report is called “OnPoynt,” and the introduction says in part:
[D]oom-and-gloom narratives that cherry pick stories of vulture capitalists, job loss statistics and print closures are incomplete or out of date, painting an inaccurate picture of a news and information ecosystem on life support.
OnPoynt aims to offer a forward-minded look at the state of journalism and the news industry that propels the story by considering trends related to creative product ideas, audience growth strategies and traction around revenue, artificial intelligence and innovation.
The entire report is worth reading, but I want to take note of two sections — one on trust, the other on local news.
The narrative that the public has lost trust in the news media overlooks the reality that people actually have a fair amount of faith in their local news outlets. For instance, a survey that Poynter conducted found that 83% of respondents believe that local news organizations “are at least somewhat important to the well-being of their local community,” and 71% say local journalists are reporting the news accurately. The numbers are only slightly lower for Republicans than they are for Democrats. The report continues:
Audiences will spend more time and money with sources of information that they “trust.” Civic participation will grow as trust in media grows. Accessible local news improves democratic participation.
This really goes to the heart of a central argument that Ellen Clegg and I explore in our book, “What Works in Community News.” National news organizations, especially the cable outlets, are contributing to polarization and to the decline of civic life. Rebuilding the local news infrastructure could help lower the temperature and help people on different sides of the political divide find common ground.
Fortunately, as Poynter says in its section on local news, there are viable alternatives to corporate-owned chain newspapers, which in too many cases are being hollowed out and leaving communities bereft. Poynter identifies local television news, public radio and the rise of philanthropy in supporting nonprofit community journalism as countervailing trends.
“The local news ecosystem is complex. The loss of traditional local news journalism jobs should not be minimized, but the battle cry of ‘saving local news’ is oversimplified,” the report says. “Hundreds of news or niche information sites have started in recent years. Many are independent, many represent new offerings from existing companies.”
Poynter’s survey also shows that people who are engaged in civic life are more likely to be local news consumers — a finding that goes back at least to Robert Putnam’s landmark 2000 book “Bowling Alone.”
There’s a lot of bad news out there, and it would be pollyannaish to pretend otherwise. But it’s crucial to look at success stories, figure out why they’re working and encourage people to emulate them in their own communities.
Transition at The Colorado Sun
The Colorado Sun, a digital startup that we profile in “What Works in Community News,” announced a major reorganization last week. Editor and co-founder Larry Ryckman will now be the publisher, with senior editor and fellow co-founder Dana Coffield moving up to the editor’s slot.
In an announcement, the Sun said the shuffle was motivated in part by the Sun’s transition from a for-profit public benefit company to a nonprofit organization, which has created “new responsibilities for its senior leadership.”
The Sun was founded six years ago by 10 journalists at The Denver Post who quit out of frustration over repeated cuts by the paper’s hedge-fund owner, Alden Global Capital. Today the Sun employs two dozen staff members.
Ryckman was a guest on our “What Works” podcast in July. Coffield, who came from a background of small newspapers in the rural parts of Colorado, told us for our book that she was proud of the Sun’s role in reporting stories from across the state that can be republished for free in smaller newspapers.
“We’ve been able to provide quality journalism to some of the smallest outlets in the state,” she said. “I like being able to contribute to a healthy ecosystem for smaller newspapers, since I came from that heritage.”
A new editor in Maine
The Maine Trust for Local News, a nonprofit organization that publishes the for-profit Portland Press Herald and about a dozen other daily and weekly newspapers, has named an executive editor to oversee the trust’s holdings.
Carolyn Fox, currently managing editor of the Tampa Bay Times, will start her new position on Oct. 7. Her appointment was announced by Lisa DeSisto, the trust’s publisher and CEO.
Like the Maine papers, the Tampa Bay Times is a for-profit paper owned by a nonprofit — the Poynter Institute.
“The nonprofit model is so exciting in part because you can make that pitch to people that the journalism matters — what we do matters — and then sell that,” Fox told Eric Russell of the Press Herald. (I’m quoted as well.)
Fox will succeed Steve Greenlee, who’s moved on to a faculty position at Boston University. The organizational structure will be different in that Greenlee was the editor of just the Press Herald, whereas Fox will oversee all of the trust’s holdings.
The Salt Lake Temple in Salt Lake City, part of the Church of Jesus Christ of Latter-day Saints. The city is served by The Salt Lake Tribune, the first nonprofit legacy newspaper in the U.S. Photo (cc) 2006 by Ken Lund.
Should nonprofit news organizations place their journalism behind a paywall?
There is considerable precedent that suggests they should not. Public television and radio are free, though they depend on grant money and donations from, you know, viewers (and listeners) like you. There’s also an educational mission and significant tax advantages that come with nonprofit status, and you could argue that they should make their journalism free in return for those benefits.
The Institute for Nonprofit News, for instance, begins its mission statement this way:
Nonprofit news is created for, supported by, and committed to the communities it serves. Through reporters who have deep community ties and topical expertise, nonprofit news elevates untold stories, exposes wrongdoing, and provides the facts we need to make informed decisions. And because most of this content is available without paywalls or subscription fees, nonprofit news makes essential information available to everyone — not just those who can afford it.
That falls short of an explicit statement of disapproval when it comes to nonprofits and paywalls, but it comes kind of close.
Yet Ellen Clegg and I found in our reporting for “What Works in Community News” that a few nonprofit news outlets do charge for their journalism, though most do not. Among those with paywalls are two digital-only sites: the Daily Memphian, which is part of our book, and The Baltimore Banner.
Both of these employ large staffs and aim to serve as complete replacements for the shrunken legacy papers they compete against. Such projects are expensive, and their leaders can hardly be faulted for concluding they need to charge for their journalism just as most for-profits do. Both find ways to make their journalism affordable for folks who may not be as well-heeled as their regular subscribers.
Another nonprofit with a paywall is The Salt Lake Tribune, the first legacy daily newspaper to embrace that model. Writing at Nieman Lab, Sarah Scire reports that the Tribune would like to end its dependence on a paywall at some point and is even now making much of its journalism free. She quotes from the Tribune’s annual report:
We’ve raised $340,000 and counting to fully remove the paywall on all of our election coverage ahead of the critical 2024 races. We’re not there yet from an income point of view to make our website free, but we hope to grow our donor base and income to the point that we’ll be able to open everything up to everyone.
Yet she also observes that even though the Tribune is growing, it remains dependent on paid subscriptions. Last year, for instance, subscribers were responsible for $5 million of the Tribune’s $15 million in revenues. Much of the rest comes from donors and advertising.
The bottom line is that even nonprofit news outlets need to bring in enough money to fulfill their mission. In the end, readers don’t really care whether their local news is owned by a nonprofit for a for-profit; Scire reports that only about a third of residents even know that the paper is nonprofit. What they want is a news source that’s comprehensive and reliable.
Lookout Local founder Ken Doctor is about to take the next step in launching his second community news site. Today he’s announcing that Lookout Eugene-Springfield, in Oregon, will debut in early 2025 and that he’s assembled a national team with the aim of moving into “at least five markets” in 2025-’26. I wrote about initial plans for Lookout Eugene-Springfield back in May.
Doctor, a well-known journalist who covers the media business, began Lookout Local in 2020 with a site in Santa Cruz, California. Lookout Santa Cruz won a Pulitzer Prize earlier this year for its reporting on a January 2023 flood and its aftermath. Santa Cruz is also the home of another high-quality hyperlocal news site, Santa Cruz Local; both Doctor and Santa Cruz Local CEO Kara Meyberg Guzman are featured in our book, “What Works in Community News,” and have been guests on our podcast.
Lookout Eugene-Springfield will compete with Gannett’s Register-Guard as well as Eugene Weekly, an alternative publication saved by its readers earlier this year after an ex-employee was charged with embezzlement.
The Texas state capitol in Austin. Photo (cc) 2022 by Joe Passe.
If local and regional news is going to survive, we need to find a path for profit-seeking enterprises. The nonprofit sector is becoming increasingly dominant, at least among startups that have any sort of significant reporting capacity. Yet after Ellen Clegg and I finished up our book, “What Works in Community News,” three of the for-profits that we wrote about switched to the nonprofit model: The Colorado Sun, The Mendocino Voice and Santa Cruz Local.
So I was heartened to learn that a new for-profit news site will debut in Texas this Monday. Max Tani reports for Semafor that Barbed Wire, which will cover politics, culture and entertainment, is a for-profit enterprise that’s pursuing advertising and voluntary memberships.
I’m not sure that Barbed Wire will be entirely for-profit, as Tani writes that “the outlet said it had a mix of private investors and nonprofit grants behind it.” But today’s successful for-profits often have a relationship with nonprofits so that they can raise tax-exempt money for public-interest journalism. Those include not just for-profit startups like The Provincetown Independent but also legacy newspapers like The Boston Globe, The Berkshire Eagle of Pittsfield, Massachusetts, and The Seattle Times.
Barbed Wire is expected to report statewide news with a point of view, and it’s connected with a number of Democratic political figures, according to Tani. We’ll have to see how that plays out, since Tani reports that the site “won’t necessarily be neutral on issues like climate change or abortion” but “is not explicitly partisan.”
That stands in contrast with the state’s largest nonprofit news outlet, The Texas Tribune, which is decidedly nonpartisan. Texas is also home to statewide outlets like Texas Monthly and The Texas Observer, so Barbed Wire is entering crowded territory. But Texas is a big state.
The Star Tribune of Minneapolis has been something of a doppelgänger for The Boston Globe as well as a model. Like the Globe, the Strib, as it is known, has emerged as a profitable, growing enterprise under the guidance of a billionaire sports owner.
In Boston, of course, that’s John Henry, who’s also the principal owner of the Red Sox. In Minneapolis, it’s Glen Taylor, the principal owner of the NBA’s Minnesota Timberwolves. Both men have other sports interests as well. I wrote about Henry’s struggles with the Globe in my 2018 book “The Return of the Moguls”; the paper didn’t really take off until sometime after that. My collaborator Ellen Clegg wrote about the Star Tribune in our 2024 book, “What Works in Community News.”
The parallels don’t stop there. The Globe, formerly a New England-wide paper that had contracted to Eastern Massachusetts, has been expanding in recent years, with editions in Rhode Island and New Hampshire and more to come. Executives at the Strib have been working to re-establish the paper as a Minnesota-wide entity.
Now the Strib has taken the next step. In a post for our website, What Works, Ellen writes about the Strib’s rebranding as The Minnesota Star Tribune and the innovative approach being taken by the Strib’s new opinion editor, Phillip Morris. Among other things, Morris is building up an ambitious roster of community writers known as Strib Voices and has abolished political endorsements in favor of a deeper dive into candidates and issues — something Ellen, as a retired editorial-page editor at the Globe, takes a keen interest in.
I’d be surprised if the Globe drops endorsements. Indeed, the paper just unveiled its first endorsement of the 2024 election, backing Mara Dolan in the Democratic primary for Governor’s Council. But at a time when they are increasingly seen as an anachronism, and with even The New York Times ending local and statewide endorsements, I’d also be surprised if it’s not at least being talked about at the Globe.
Reading the papers in San Francisco. From one of the murals at Coit Tower.
Is San Francisco a local news oasis amid the desertification of community journalism across the country? That’s what The New York Times claims.
Eli Tan reports that news in the Bay Area is as strong as it’s ever been (free link), noting that the city is served by a healthy daily (the San Francisco Chronicle), a billionaire-funded startup with paper-of-record ambitions (The San Francisco Standard) and a wide range of hyperlocal nonprofits and radio stations.
With 27 news organizations in a city of 800,000, Tan writes, San Francisco has about the same number of local news outlets that it had a decade ago.
Now, my first reaction to Tan’s story is that you could say the same about the Greater Boston area. The media scene here may not be quite as rich as it is in San Francisco, but we’ve got a lot, and the rise of digital nonprofits in a number of suburban communities has helped offset moves by Gannett, the country’s largest newspaper chain, to close or merge many of its weeklies and to slash its dailies to the bone.
But on further consideration, I think it’s worth noting that a number of large cities are reasonably well-served; it’s the exurbs, rural areas and urban communities of color that are struggling. That’s true even in places like Denver (which Ellen Clegg and I write about in out book, “What Works in Community News”) and Chicago, where the hedge fund Alden Global Capital has hollowed out the legacy dailies but where a number of other news organizations, many of them new, have risen up to fill the gap.
In general, cities and affluent suburbs have the people and the money needed to support local news. What’s happening in San Francisco may be something of an outlier — but not quite as much of one as the Times seems to believe.
File this under “the wheels of justice grind slowly”: The former Kansas police chief who ordered an illegal raid against a newspaper office and two private homes one year ago has been charged with felony obstruction of justice.
The single charge against former Marion Police Chief Gideon Cody alleges that he knowingly or intentionally influenced the witness to withhold information on the day of the raid of the Marion County Record and the home of its publisher or sometime within the following six days.
For those of you who have been following this case from the start, the charge pertains to a restaurant owner whose driving records were obtained by the newspaper. The records were obtained legally, and the paper never actually wrote about them, but Cody claimed the paper violated the law because of a statutory quirk. It later turned out that the Record was investigating Cody’s wrongdoing at his previous job — something that was entirely unrelated to the restaurant owner.
Last month, former Record reporter Deb Gruver reached a $235,000 settlement in her federal lawsuit against Cody, whom she accused of grabbing her cellphone and injuring her hand.
Publisher Eric Meyer is suing local officials over the death of his 98-year-old mother, Joan Meyer, who was stricken a day after officers entered her home and rifled through her property.
Here are a few other developments on the local news front:
In New York City, WCBS-AM is ending its 60-year run as an all-news station, a move that The New York Times reports will claim 23 jobs. The station’s owner, Audacy, will continue with an all-news format on WINS-FM. New York is also the home of WNYC-FM, a large public station devoted to news and information.
Times Media Group, a newspaper chain based in Tempe, Arizona, has gone on a rampage of cuts at four weekly papers and a semi-monthly that it acquired in Southern California recently. Thomas Corrigan, who writes the Inland Empire MediaWatch newsletter, reports that editors at three of the weeklies have been fired and that the new owner has cracked down on freelance expenses as well. Corrigan observes that the papers will “lose years of institutional and community knowledge.”
Michael Aron, regarded as the dean of New Jersey’s press corps, has died at the age of 78. Aron spent the latter part of his career as a political reporter at NJ Spotlight News, one of the projects that Ellen Clegg and I write about in our book, “What Works in Community News.”
I’ll be speaking this Monday, Aug. 12, from 1 to 2 p.m. on “What Works: The Future of Local News” as part of the Summer Institute for Journalism Education at Fitchburg State University. The event will be held at the Fitchburg Historical Society at 781 Main St. and is free and open to the public.
I’ll discuss what caused the local news crisis as well as “What Works in Community News,” the book that Ellen Clegg and I wrote about possible solutions. The three-day conference features a great lineup of speakers from journalism, public access television and academia, so I hope you’ll check it out. Please register here.
Mike Shapiro launched his first publication in New Providence, N.J., which is now the headquarters for TAPinto and the Hyperlocal News Network. 2012 public domain photo by Tomwsulcer.
If local news is going to thrive, we need a variety of business models, especially on the for-profit side. Yet, at least among news start-ups with robust reporting capacity, nonprofits are becoming more and more dominant. Indeed, three of the for-profits that Ellen Clegg and I write about in our book, “What Works in Community News,” The Colorado Sun, The Mendocino Voice and Santa Clara Local, have converted to nonprofit status in the past year.
One unique exception is TAPinto, a New Jersey-based company with about 100 franchises. The way it works is that local entrepreneurs start a TAPinto in their community and are able to — well, tap into the mothership’s tech, advertising and training resources. It’s not bad for an out-of-the-box solution, but there are limitations.
Recently, though, TAPinto chief executive Mike Shapiro launched a related business called the Hyperlocal News Network. It’s similar to TAPinto except that publishers have more flexibility to establish their own identity. Sophie Culpepper writes about Shapiro’s new venture for Nieman Lab, reporting that Shapiro told her by email:
There are … hundreds, if not thousands, of existing publishers who are really struggling with their digital presence and would benefit from our technology and back office services, yet want to keep their own branding. Our license model enables them to do just that.
Shapiro spoke with Ellen and me on our “What Works” podcast in April 2022. You can listen to it and read an AI-generated transcript by clicking here. We also wrote about TAPinto in our book, and I’m providing an excerpt below.
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TAPinto is a network of nearly a hundred hyperlocal websites, most of them in New Jersey, that employs an innovative franchise model. The network was begun in 2009 by Michael Shapiro, who back then was a New York lawyer looking to spend more time with his young son after he underwent open-heart surgery (he made a full recovery). Shapiro started a website that he called The Alternative Press in New Providence, where he lived, because he was dissatisfied by the lack of coverage in the local newspaper. As Shapiro tells it, he soon heard from residents of other communities asking him to expand, and a network was born. (The “TAP” in TAPinto stands for “The Alternative Press.”)
Although Shapiro is not a journalist, he said in an interview and on the “What Works” podcast that he takes journalistic objectivity seriously and requires his franchisees to adhere to the Society of Professional Journalists’ Code of Ethics. The way it works is this. For a fee of $5,000, a franchisee can set up shop with what is essentially a turnkey operation: a website based on a ready-made template with backend and technical support, training, and everything else they might need to begin covering local news and selling advertising. Publishers keep 80 percent of whatever ad revenues they’re able to earn, with 20 percent going to TAPinto. Advertising can also be shared across sites, and some editorial content is shared as well. Publishers are required to produce at least one original piece of journalism each day; stories typically cover such topics as neighborhood development issues, feel-good features, and public-safety news. A common arrangement, Shapiro said, is for a businessperson to become a franchisee and employ a journalist either full- or part-time.
Access to TAPinto sites is free, and Shapiro said the $5,000 franchise fee is far lower than what it would cost for a local media entrepreneur to get started on their own. “I think we’ve been able to demonstrate that you can have profitable local news sites that are 100 percent advertising-based, and that, to me, is really important,” he said. “People who are economically distressed shouldn’t have to choose between putting food on the table or buying medicine and finding out what’s going on in their town. So that’s very fundamental to us. And it’s also fundamental on the ownership side. In a lot of these situations, you have to be wealthy to start an online local news site if you want to have the technology and the functionality and stuff we offer.”
Observers we spoke with gave Shapiro generally high marks but said the sites tend to be of uneven quality, which is not surprising given the inexperience of many of the franchisees. Nevertheless, TAPinto represents a genuinely new way of providing local news and bears watching — particularly if Shapiro is able to build out his network nationally or inspires imitators.
