Washington Post – Page 18

Ben Bradlee and the importance of private ownership

Several months ago I re-read what David Halberstam had to say about The Washington Post in “The Powers That Be,” his monumental 1979 book about the rise of the Post, the Los Angeles Times, Time magazine and CBS News.

As we celebrate the life and career of the Post’s legendary executive editor, Ben Bradlee, who died on Tuesday, it’s worth pondering the economic environment that made Bradlee’s charismatic brand of leadership possible: private ownership.

The Meyer and Graham families had been the sole owners of the Post since the 1930s. But in the early 1970s, publisher Katharine Graham decided to take her newspaper public. Here’s Halberstam:

So Katharine Graham went public. In the end she did it because she felt she had no choice. It was that or sell one of the television stations, which would provide instant cash but would narrow the base of the company. During the months that they prepared the stock issue [Post lawyer and Graham confidant] Fritz Beebe, whose office was in New York, talked frequently with the Post’s New York financial writer, Phil Greer, who was unusually knowledgeable about the workings of the market. Greer was pessimistic about the entire enterprise, and consisted it a drastic mistake. Wall Street, he believed, was a brutal partner, it was not interested in journalism or good writing, and it demanded not just profit but a relentless kind of profit; Wall Street wanted systems, and cost accounting, and a monitoring of expense accounts and higher productivity and lower expenditures. None of these things had anything to do with talent or covering the news. Greer did not believe that the Post could embrace Wall Street without changing. The Post would inevitably become, if not far more conservative on its editorial page, then far more conservative as an institution. When editors thought about covering stories or opening bureaus they would think of the accountants and the costs. What had made certain family-owned papers like The New York Times and the Postspecial in the past was a certain obliviousness to materialism, the power of the editors over the accountants, a willingness to settle for less than maximum profit. Now, however, simply being in the black would not be enough, the margin of profit would have to be larger, 15 percent or more a year to satisfy the stockholders. That was a powerful weapon for the Post’s accountants, for they could go into budget meetings and when editorial expenses were being discussed they could argue, not that the paper was losing money, but that the margin of profit was too low and that the stock might fall. The stock fall? What editor could argue back against that? Was a bureau in Johannesburg worth endangering the stock? The old paternalistic norms, some of them good and some of them bad, would be replaced by new modern computerized ones, some of them good and some of them bad, and all of them cold.

The decision had instant ramifications after the Post joined The New York Times in publishing the Pentagon Papers in 1971. As Halberstam writes, the Post could have been charged with a federal crime, which would have had serious negative consequences for the paper’s upcoming stock offering. Yes, the Post was on the verge of becoming a public company. But because Graham and Bradlee continued to run it as a highly personal institution, they held firm and went to press. Here’s Halberstam again:

Watergate, like Vietnam, had obscured one of the central new facts about the role of national journalism in America, a fact that helped explain the not entirely latent discontent at places like the Post and CBS and The New York Times, rich and powerful and successful as they were. Only very rich, very powerful corporate institutions like these had the impact, the reach, and above all the resources to challenge the President of the United States. Yet the price of that external influence was high to those institutions in an internal sense. The bigger and richer and more powerful the journalistic institution, the more bureaucratic its way of dealing with its own best people, the more distant and aloof its management. The Post was now part of a big rich corporation, 452nd in the Fortune list. Its standards and goals now resembled, not the standards and goals of small old-fashioned newspapers, but those of the other giant corporations on that list. For a highly individualistic profession like journalism there was an inherent contradiction in this. Even those Post reporters who were not entirely enamored of Bradlee, who thought his attention span too short, who objected to the fact that he sometimes preferred sexy stories to what they considered more serious ones, and who thought him too star-oriented, nonetheless welcomed his presence, highly personalized as it was, as a defense against the corporation. They believed that he was buying the newsroom time, that his connect to Mrs. Graham was so close that he could secure freedom of a sort that his successor could not.

In fact, the Post was often characterized as less engaging under Graham’s successor, her son Donald, and the executive editor who followed Bradlee, Len Downie. Whether that’s fair or not, there’s no disputing the reality that public ownership finally met its limits in 2013, when Don Graham sold the Post to Amazon.com founder Jeff Bezos.

Under executive editor Marty Baron, the Post is experiencing a revival, as Baron gets to expand coverage with the money that billionaire Bezos has proved willing to invest in the paper.

The New York Times Co.’s sale of The Boston Globe to financier John Henry in 2013 returned that paper to private ownership as well — and Henry and editor Brian McGrory have expanded the Globe’s coverage of politics and the Catholic Church, among other areas.

Neither Bezos nor Henry has been entirely benevolent. Bezos is trying to cut pension benefits for his employees. Henry has made reductions here and there, and some staff members continue to endure unpaid furloughs first instituted by the Times Co.

Yet there’s no question that both the Post and the Globe are better off in wealthy private hands than they were under the ownership of publicly traded corporations. News organizations are unique. The relentless focus on the bottom line that Wall Street demands inevitably hurts the journalism, which, in turn, harms the bottom line as the audience is driven away. Private owners can focus on the long term in a way that publicly owned corporations simply can’t.

They say it’s better to be lucky than good. Ben Bradlee was both. And we were the beneficiaries.

Photo (cc) by John C. Abell and published under a Creative Commons license. Some rights reserved.

Benjamin Crowninshield Bradlee, 1921-2014

Ben Bradlee in 2010. — Ben Bradlee in 2010

Former Washington Post executive editor Ben Bradlee has died at the age of 93.

Bradlee had been in failing health for some time, but it’s still a shock that this legendary figure is no longer with us. Interestingly enough, the Post obit is by former managing editor Robert Kaiser, whose essay “The Bad News About the News” has been generating a lot of attention and debate over the past week.

It is often said when someone important dies that it’s the end of an era. It’s an overused phrase, and Bradlee’s era of newspaper giants and swashbuckling editors ended some time ago. He was a great journalist who, along with the late publisher Katharine Graham, created a great newspaper. The news business will not be the same without him.

Photo (cc) by Miguel Ariel Contreras Drake-McLaughlin and published under a Creative Commons license. Some rights reserved.

Jill Abramson reveals few details about startup venture

By Bill Kirtz

Jill Abramson, fired (her words) last summer as New York Times executive editor, will join with Steven Brill on a startup to “give great journalists money they can live on.”

In a Boston University question-and-answer session Monday evening, she provided few details but said she and Brill — who won the National Magazine Award last year for his Time magazine cover story on medical costs — will write one story a year for the site. She said they’ve been pitching potential investors on the project.

Abramson was joined on stage by New York Times media columnist David Carr, a visiting professor at BU, who served up a steady stream of questions to his former boss.

In other remarks, Abramson praised former Washington Post executive editor Ben Bradlee as “the most consequential editor of my lifetime” and called The New York Review of Books a “perfect publication.”

Abramson, now teaching a once-a-week class at Harvard on narrative journalism, condemned “false equivalence” — reporting “on the one hand/on the other hand” as if each side is equally credible.”

After weighing and sifting all the facts, she said, journalists have the right to determine which side is right. As an example, she cited “Strange Justice,” the 1994 book she wrote with her then Wall Street Journal colleague Jane Mayer. They concluded that Supreme Court nominee (now Justice) Clarence Thomas had lied about significant incidents in his past.

“What is the press but calling power people and institutions to account?” she asked.

Bill Kirtz is an associate professor of journalism at Northeastern University.

Gary Webb: A flawed prophet who deserved better

It’s been a long time since I gave much thought to Gary Webb, the investigative reporter who wrote a series of articles for the San Jose Mercury News in 1996 alleging that the CIA looked the other way (or worse) when the Nicaraguan contra rebels sold cocaine in Los Angeles in the 1980s — thus leading to the crack epidemic.

Major news organizations engaged in a furious effort to discredit Webb, and he was eventually pushed into resigning from the Mercury News. He made several attempts to revive his career (including a stint with friend of Media Nation Al Giordano’s NarcoNews.com), but committed suicide in 2004.

Now a movie about Webb has come out called “Kill the Messenger.” I would like to see it. Here’s what I wrote about Webb in The Boston Phoenix in 1998 — part of a longer article on the crisis of credibility afflicting investigative reporting:

A good example of how important work can be quashed is the case of Gary Webb, a former reporter for the San Jose Mercury News. In August 1996, the Mercury published a three-part series by Webb alleging that Nicaraguan contra rebels, backed by the CIA, had sold cocaine in Los Angeles in the 1980s in order to finance their guerrilla war against the leftist Sandinista government. These operations, Webb asserted, touched off the crack epidemic in black neighborhoods across the country.

The series gained a national audience, especially among African-Americans, after the Mercury republished the series on its Web site. But when the Washington Post, the New York Times, and the Los Angeles Times published their own lengthy reports rebutting many of Webb’s conclusions, the Mercury backed off. Executive editor Jerry Ceppos apologized for the reports’ flaws in 1997, and Webb was exiled to the Cupertino bureau. He ultimately resigned.

Now Webb is back, with a new book that incorporates and expands on his original series. Unfortunately, Dark Alliance: The CIA, the Contras, and the Crack Cocaine Explosion (Seven Stories Press) is no guide to what went wrong unless you’re a blind Webb partisan. According to Webb, the big guns who came after him were motivated by malice and envy, and by a knee-jerk institutional need to suck up to the national security establishment. What few mistakes made it into in his stories, he asserts, were put there by boneheaded editors at the Mercury.

In fact, the anti-Webb exposés did establish beyond a reasonable doubt that Webb overreached in several key areas. Yet they never seriously challenged Webb’s central, well-documented premise: that the contras were selling cocaine in the US in order to fund their war in Nicaragua, and that their CIA sponsors looked the other way.

In October 1996, Geneva Overholser, then-ombudsman of the Washington Post, took her paper to task for putting more effort into exposing the flaws in Webb’s reporting than into following up the leads he had unearthed, and she challenged her colleagues to investigate further. No one took her up on it. Yet on Friday, the New York Times reported the existence of a classified CIA study that showed the agency “continued to work with about two dozen Nicaraguan rebels and their supporters during the 1980s despite allegations that they were trafficking in drugs.” At long last. Webb, of course, remains in the journalistic wilderness.

In newspaper innovation, Bezos lags behind Henry

I’ve been saying for some time that John Henry has been more aggressively innovative at The Boston Globe than Jeff Bezos has at The Washington Post. Now Dylan Byers of Politico weighs in with this article, writing that “the Post, far from embarking on the radical reinvention that many thought Bezos would bring, remains more old school than cutting edge.”

Bezos has moved cautiously. His choice as publisher — former Reagan confidant Fred Ryan — seems anything but innovative. Henry, meanwhile, installed himself in the publisher’s office and has presided over high-profile new projects like Capital, a weekly political section, and Crux, a standalone website “covering all things Catholic.”

Byers also writes that Post executive editor Marty Baron is “the epitome of the 20th-century newspaperman,” which strikes me as both tonally and factually wrong. If anything, Baron was one of the more digitally savvy big-paper editors when he ran the Globe newsroom — a period that took place entirely in the 21st century, by the way.

But I think Byers’ overall point is correct. The Post is a fine newspaper, and it’s gotten bigger and better under Bezos’ stewardship. If there is to be a more drastic reinvention, though, we’re going to have to wait.

Ferguson and the importance of citizen media

Two of my WGBH colleagues, Callie Crossley and Jim Braude, were welcomed to the honorary board of Cambridge Community Television recently. (Robin Young of WBUR and I were the picks last year.) Congratulations to both Callie and Jim. CCTV is a great example of how volunteer media can make a difference in providing local news and fostering civic engagement.

CCTV executive director Susan Fleischmann asked me to speak for a few minutes, and then published a tweaked-up version of my remarks in Open Studio, the organization’s newsletter. You can read what I had to say here or below:

On the evening of Aug. 13, while I was checking Twitter, I started to see reports coming in that the police in Ferguson, Missouri, were forcibly suppressing nonviolent protests. Five days earlier, on Aug. 9, a teenager named Michael Brown had been killed by a police officer under circumstances that are still unclear.

I turned on CNN, which was running a story on the death of Robin Williams. So I turned back to Twitter.

Several people I was following posted livestreams. I clicked on one called “I Am Michael Brown Live” from KARG Argus Radio, a community radio station. What I saw was incredible. It certainly wasn’t HDTV — the video was dark and green, likely shot with nothing but a smartphone, showing a column of police officers advancing and using flares and rubber bullets to disperse a peaceful crowd.

Later, the cable channels started covering Ferguson live — but they were mainly showing the KARG footage, as it was pretty much the only material they had.

Ferguson showed the power of citizen media. Reports from the scene on Twitter, Instagram and the like kept growing and building until finally the mainstream media were forced to take notice and cover the story.

At a time when the traditional media don’t have the resources to cover stories the way they did 20 years ago, ordinary people armed with smartphones can serve as an early warning signal. A story can begin with citizen media and work its way into the mainstream — and from there into the national consciousness, as was the case in Ferguson.

It was widely reported that two journalists were arrested the night of Aug. 13 — Wesley Lowery of The Washington Post and Ryan Reilly of The Huffington Post. In fact, there was a third — Antonio French, a St. Louis alderman who had been covering the protests on social media from the beginning.

Lowery — who video-recorded the officer who was arresting him — and Reilly were quickly released. It took longer for French. But how much longer still if he hadn’t been an elected official? At at time when everyone can engage in acts of journalism, we need protection not just for professional journalists but for people using the tools they have available to report what is happening around them.

What professional journalists do is incredibly important. The stories they tell, when done well, give us the information we need to govern ourselves in a democracy.

What you as citizen journalists involved in public media such as Cambridge Community TV are doing is every bit as important. Many times you are on the front lines of local stories that are too local for the mainstream to bother with. And you’re the early warning signal for the mainstream.

What happened in Ferguson underscores the value and importance of what you do every day. All of us in professional journalists admire what you’re doing, or at least we should. This evening is to salute you.

Billionaires’ bash: Big moves by Henry’s Globe, Bezos’ Post

Previously published at WGBHNews.org.

Tuesday may have been the biggest day yet for billionaire newspaper owners John Henry and Jeff Bezos. Henry’s Boston Globe launched the long-anticipated Crux, a free standalone website that covers the Catholic Church. And Bezos replaced Katharine Weymouth as publisher of The Washington Post, bringing an end to the 81-year reign of the Meyer-Graham family.

At a time when the newspaper business remains besieged by cuts (including 22 Newspaper Guild positions at The Providence Journal this week, according to a report by Ian Donnis of Rhode Island Public Radio), Henry and Bezos are taking the opposite approach.

“You can’t shrink your way to success,” new Washington Post publisher Frederick Ryan told Michael Calderone of The Huffington Post. “Growth is the way to continue to build a strong news organization.” Ryan’s words were nearly identical to those of the Globe’s chief executive officer, Michael Sheehan, at the unveiling of the paper’s weekly political section, Capital, in June: “You can’t cut your way to success. You can only grow you way to success.”

First Crux. To my non-Catholic eyes, the site appears to offer an interesting mix of the serious and the not-so-serious. The centerpiece is John Allen’s deeply knowledgeable reporting and analysis, some of which will continue to appear in the Globe. (In late August, Publishers Marketplace reported that Allen is writing a biography of Pope Francis with the working title of “The Francis Miracle.” No publisher was named, but according to this, Time Home Entertainment will release it in March 2015.)

Crux national reporter Michael O’Loughlin has weighed in with features on Native American Catholics who blend tribal and Roman traditions and on the Vatican Secret Archives, whose contents turn out to be not as interesting as the phrase makes them sound. Vatican correspondent Inés San Martín covers stories such as Pope Francis’ call for peace in Gaza. WGBH’s Margery Eagan, a former Boston Herald columnist, is writing a column called “On Spirituality.” The events calendar makes it clear that Crux is a very Catholic venture.

There’s a lighter side to Crux, too, such as a trivia quiz on the saints and updates on football teams from Catholic colleges. Crux’s own reporters are supplemented with wire services, including the Associated Press, Catholic News Service and Religion News Service, as well as personal essays such as the Rev. Jonathan Duncan’s rumination on life as a married Catholic priest with children (he used to be an Episcopalian). Crux is also asking readers to write brief essays; the debut topic is illegal immigration.

Two quibbles. An article on the suffering of Iraqi Christians was published as a straight news story, even though the tagline identifies it as coming from “the pontifical organization Aid to the Church in Need.” When you click to “learn more,” you find out that Church in Need is an advocacy organization that is actively seeking donations. The disclosure is sufficient, but the placement strikes me as problematic. If Crux were a print newspaper, the article could have appeared on the op-ed page. Crux needs a clearly marked place for such material as well.

My other quibble is that content is undated, leaving the impression that everything is now. That can cause confusion, as with a John Allen Globe piece on immigration that refers to “Friday night” — and links to an Associated Press story published on Aug. 2. (Dates do appear on author bios.)

The site is beautifully designed, and it’s responsive, so it looks good on tablets and smartphones. There are a decent number of ads, though given the state of digital advertising, I think it would make sense — as I wrote earlier this summer — to take the best stuff and publish it in a paid, ad-supported print product.

Globe editor Brian McGrory, Crux editor Teresa Hanafin, digital adviser David Skok and company are off to a fine start. For more on Crux, see this article by David Uberti in the Columbia Journalism Review and this, by Justin Ellis, at the Nieman Journalism Lab.

***

A torrent of punditry has already accompanied the news that Frederick Ryan, a former chief executive of Politico, will become publisher of The Washington Post on Oct. 1.

The irony is thick. When Post political reporters John Harris and Jim VanDeHei proposed launching Politico under the newspaper’s auspices in 2006, they were turned down. Today, Politico often dominates the political conversation in a way that the Post used to (and, of course, sometimes still does). I’m not always a fan of Politico’s emphasis on politics as insider gamesmanship, but there’s no doubt the site has been successful.

As the Post’s own account makes clear, Ryan is a longtime Republican activist, and was close to both Ronald and Nancy Reagan. That shouldn’t affect the Post’s news operations, though it could affect the editorial page — hardly a bastion of liberalism even now. In another Post story, Ryan “endorsed” executive editor Marty Baron and editorial-page editor Fred Hiatt. Baron, a former Globe editor, may be the best newspaper editor working on this side of the Atlantic.

What concerns me is the strong scent of insiderism that is attached to Ryan. In an address to the staff, Ryan said one of his goals is “winning the morning,” according to a series of tweets by Post media blogger Erik Wemple (reported by Jim Romenesko). That might seem unremarkable, except that it sounds like something right out of the Politico playbook — um, make that “Playbook.”

A New York Times account by Ravi Somaiya dwells on Ryan’s obsession with the annual White House Correspondents Dinner, and quotes Ryan as calling it “an important event.” Those of us who find the dinner to be an unseemly display of Beltway clubbiness might agree that it’s important, but for different reasons.

Then again, if Ryan can fix the Post’s business model and show the way for other news organizations, all will be forgiven. The Post, like the Globe, has been expanding under new ownership. On Tuesday, the Post unveiled its most recent venture, The Most, an aggregation site.

Bezos’ track record at Amazon shows that he’s willing to take the long view. I suspect that he’s still just getting started with the Washington Post.

Courage and terrorism in the Middle East

James Foley speaking at Northwestern University in 2011

Both James Foley, a freelance journalist who was reportedly beheaded by ISIS terrorists, and Steven Sotloff, a freelancer who has been threatened with execution, worked for Boston-based news organizations — Foley for GlobalPost, Sotloff for The Christian Science Monitor.

GlobalPost is currently going with a story reporting that the authenticity of the video apparently depicting Foley’s murder still hasn’t been confirmed. The story includes this statement from GlobalPost CEO and co-founder Phil Balboni:

On behalf of John and Diane Foley, and also GlobalPost, we deeply appreciate all of the messages of sympathy and support that have poured in since the news of Jim’s possible execution first broke. We have been informed that the FBI is in the process of evaluating the video posted by the Islamic State to determine if it is authentic. … We ask for your prayers for Jim and his family.

The Monitor so far has only run an Associated Press article on Foley with no mention of Sotloff. Foley is from Rochester, New Hampshire, and the Union Leader reports on the local angle. So, too, do The Boston Globe and the Boston Herald.

The Washington Post reports on the unique dangers faced by freelance journalists in an era when fewer and fewer news organizations have the resources to send staff reporters into conflict zones.

Most journalists are like me: the biggest risk I take is that I might get overcharged for lunch. People like Foley and Sotloff — and all reporters and photographers who put themselves in harm’s way to bring back the story — are the true heroes of our craft.

More: GlobalPost co-founder Charles Sennott talks with WGBH Radio about Foley: “Jim had an amazing passion. He was courageous, he was fearless, and at times that caused great worry, concern and anguish for his editors. Foley took risks all over — in Iraq, in Afghanistan, and definitely in Libya, where he was captured, and he was held for 45 days, and eventually released. That changed him. That changed his sense of the calculus of risk, but it didn’t change his passion for what he wanted to do.”

Photo via Northwestern University, where Foley spoke about his earlier captivity at the hands of Libyan militants.

Making sense of the violence in Ferguson

Like many others, I watched in horrified fascination last night as this livestream from Ferguson, Missouri, played out online. (Thanks to Sara Rosenbaum, whose Twitter stream alerted me to it.) With cable news slow off the mark, the amateur footage of police firing rubber bullets at peaceful protesters was all we had.

But live images from a chaotic scene on the ground are no substitute for context and analysis. As we try to make sense of the Michael Brown shooting and the community and police response, I want to call your attention to several pieces that have helped me understand what’s going on:

“America Is Not for Black People,” by Greg Howard, The Concourse. An impassioned, well-argued essay by an African-American writer. “Michael Brown is not special,” Howard says. “In all its specificity, the 18-year old’s death remains just the most recent example of police officers killing unarmed black men.”
“Even before Michael Brown’s slaying in Ferguson, racial questions hung over police,” by Wesley Lowery, Carol D. Leonnig and Mark Berman, The Washington Post. Vital background on the racial tensions that preceded this week’s events.
“In Ferguson, Washington Post reporter Wesley Lowery gives account of his arrest,” by Wesley Lowery, The Washington Post. Lowery, a former Boston Globe reporter, was one of at least three journalists who were arrested while trying to do their jobs. Lowery’s story includes video he shot before being taken into custody. (The other two were Ryan Reilly of The Huffington Post, arrested along with Lowery, and Ferguson Alderman Antonio French, who’d been posting videos of the unrest.) And make sure you read Washington Post executive editor Marty Baron’s tough statement.
“Ferguson, Mo., Under Siege After Police Shooting,” The New York Times. An explainer that needs to be fleshed out but that still offers the basics if you’re just catching up.

Blog like a journalist

The revolutionary gleam has faded. Yet blogging remains at the center of the digital media toolbox.

Previously published at Medium.

From the vantage point of 2014, offering advice on how to write a blog feels a little like telling people how to write a proper newspaper article in 2005. “Blogging is dead,” says the (ahem) blogger Jason Kottke, overtaken by social-media platforms such as Facebook, Twitter, and Instagram.

But if the revolutionary gleam has worn off, blogging nevertheless is still a valuable tool for anyone practicing digital journalism, whether it be commentary, original reporting, photography, or video. I’ve been blogging since 2002 — on my own at first, then as the media columnist for the late, lamented Boston Phoenix, and since 2005 as the publisher and almost-sole author of Media Nation.

These days there are many places online where you can share your work — not just social platforms but also online publications such as the Huffington Post and Medium, which combine paid content with unpaid blog posts. (God help us, but such hybrids are known in some circles as “platishers.”) So why set up a solo blog?

The reason is that you need an online home that is controlled by you — not by Mark Zuckerberg or Arianna Huffington or some other digital mogul seeking to get rich from your content. Moreover, you need to establish an online identity. If you don’t, others will do it for you. “You can’t allow others to define who you are, or control the way you are perceived. This is especially true today for people in the public eye, but the more we do online the more it’ll be true for the rest of us, too,” writes Dan Gillmor in his book Mediactive. “To the extent that it’s possible to do so, you should control the reference point for people who want to know more about you and your ideas.” (In 2006 I profiled Gillmor for CommonWealth magazine.)

Yes, I’ve uploaded this essay to Medium. I also occasionally self-publish at the Huffington Post and am a (too-) active member of Twitter and Facebook. But I’ll repost this article at Media Nation, as I do with all my work to which I have retained copyright. I don’t have complete control — I use the free blogging platform WordPress.com, and I must adhere to its policies. But I can back up my work and take it with me, and it would be easy to switch to self-hosting using free WordPress.org software if I felt the need. Just as important, the URL for Media Nation is my name: dankennedy.net.

So what is a blog? Taking the most expansive definition possible, a blog consists of content, usually text or mostly text, that is published online in reverse chronological order. That would include everything from the Washington Post’s breaking-news blog to Lisa Bonchek Adams’s diary-style blog about living with metastatic breast cancer. Dave Winer, an early Internet thinker and coder who writes the blog Scripting News, has a more specific definition, which he first gave voice to in 2003. Winer writes:

A blog is the unedited voice of a person.

The lack of editing is central, because it’s one person who’s responsible for every word. When you click the Publish button you should feel butterflies, at least sometimes, because there’s no one to pass the buck to. If someone else wrote the headline, or did a copy edit, or even reviewed what you wrote and critiqued it before it went out, it’s still writing, but it is not a blog.

I don’t believe we need to think about blogs quite that narrowly. For instance, if a journalist asks her editor to read a sensitive post before publishing, that doesn’t mean she’s not writing a blog. Still, there’s no question that a journalistic blog — which is what we are concerned about here — is different from other kinds of journalistic writing: less formal, more conversational, often with no traditional reporting (but never without research), and aimed at a small but passionate audience. (As David Weinberger and others have said, “In the future, everyone will be famous for 15 people.”)

How to write a good journalistic blog post

There are many ways that a journalist can go about writing a good blog post. It might be a sentence or two. It might be 500 words. But I think the essence of a worthwhile post can be boiled down to several elements:

Call your audience’s attention to something it doesn’t know — for instance, an environmental blogger might write about a new study regarding electric cars. Above all, don’t be boring. The lede you write for a blog post might be different from what you would write for a news story, but you still need to grab the reader by the throat and not let go.
Link to the source of your information, which could be a news article or possibly the study itself. Quote a bit from the source, keeping in mind that most of your readers won’t actually click. Shorter quotes can be put in quotation marks; longer quotes should be blockquoted. (Please note that I’m not talking about the sort of blog post that summarizes a news story so thoroughly that there is no incentive to click. I’m talking about a true value-added post. Keep reading and you’ll see what I mean.)
Bring in other sources of information. Although there’s nothing wrong with a short one-source blog post, you add value when you pull in other sources, link to them, and attempt to make sense of them.
Offer your own perspective and analysis so that your readers take away something of value that goes beyond the sources you’re quoting. If you are working for a news organization that does not normally allow you to express your opinion, then don’t. But a first-person conversational tone is appropriate. If expressing opinions is part of your job description, then have at it. In all cases, though, your tone and approach should remain journalistic. One good question to ask yourself: Is this something I would want to show a prospective employer?

Here is a blog post I wrote earlier this year about the sale of the Providence Journal that encompasses all of the elements I discuss above. Please note, though, that you could scroll through many pages of Media Nation and find only a few that are as thorough.

Some additional guidelines to keep in mind:

4988525364_064d4e0d5f_z — Ta-Nehesi Coates

Choose a beat that is narrow — but not too narrow. The best blogs are specialty sites where you can learn everything there is to know about a subject and where the blogger’s enthusiasm comes through. That is what you should aspire to. But if you pick too narrow a subject, you may find yourself hard-pressed to find enough reading material on which to feed. Boston restaurants? No problem. Ethiopian restaurants in Boston? Eh, probably not. You might make it through a week. But what are you going to do after that?

Compile a wide-ranging reading list. And keep compiling. If your blog is about climate change, you are going to want to put together a list of blogs, websites, and Twitter feeds related to that topic that you check every day. If your blog is a supplement to your regular work as a beat reporter, you might be doing what is sometimes called beat blogging — sharing short stories that might not be of general enough interest for your news organization, keeping on top of developments in your field, and interacting with your audience. (Steve Buttry offers some worthwhile thoughts about beat blogging; he has also written a good beginner’s guide to blogging.)

Maintain a conversation with the “former audience.” Dan Gillmor coined the phrase, and Jay Rosen has written about “the people formerly known as the audience.” They were referring to formerly passive news consumers who have been empowered by technology to talk back to us and among themselves. Your audience is a valuable resource. Tend to the comments on your blog. Always posts links to your blog posts on Facebook and Twitter, which is not only a good way to promote your work but is also where much of the online conversation has migrated in recent years. Remember the Dan Gillmor adage that your readers know more than you do — which is not to say that collectively they know more than you, but that someone in your audience might. Much of reporting consists of finding people who know more than we do and talking with them. Your blog (and your social-media presence) can make that easier.

Don’t try to read people’s minds. This is specialized advice, but since I write opinionated media criticism, it’s something I wrestle with from time to time. Another way of putting it is that you shouldn’t ascribe motives unless you’re willing to pick up the phone and do the reporting. For example, it’s fine to observe that the Boston Globe’s coverage of the Red Sox is soft (if you think that’s the case and can offer evidence) and that the Globe’s owner, John Henry, is also the principal owner of the Red Sox. But it’s out of bounds to speculate without interviewing the principals that Globe staff members are afraid of angering Henry, or that Henry must have sent out an edict of some sort. Facts are facts and opinions are opinions, and each has its place. Speculation is neither fact nor opinion and has no place in your blog.

Learn to use photos within the bounds of copyright law. I like to run photos with my blog posts, but I know I can’t run a photo that is the copyrighted property of, say, the Associated Press or the New York Times. Fortunately, there are troves of photos online that you can use without payment, many of them through Wikimedia Commons and Creative Commons. Be respectful of the photographer by crediting it as he or she would like and by linking to the photo. Here is an example of how I handle such credits. (You may be interested in this Q&A I did with the photographer, Gage Skidmore, for the Nieman Journalism Lab.)

Some bloggers worth paying attention to

The best way to become a good writer is to read as much good writing as you can. The best way to become a good blogger is to study blogs by people who know what they’re doing. Here are some examples from my own personal list and from my followers on Facebook and Twitter. You’ll find a range of approaches and topics here.

Note: This is just a tiny sample. I’ve left out many people, including friends, especially if they are white men writing about politics — the single most common type of blogger. If you’d like more recommendations, please take a look at the blogroll on Media Nation — and see who the people below are linking to.

Andrew Sullivan. A pioneering blogger and a former editor of The New Republic, Sullivan’s The Dish is a model in terms of linking, quoting, offering his own commentary, and posting with the regularity of a Stakhanovite. Sullivan writes most frequently about politics, but nothing is off limits. He is not on my daily must-read list, but strictly in terms of craft and discipline, he may be without peer.

Jay Rosen. The New York University journalism professor’s blog, PressThink, is perhaps the most influential in future-of-journalism conversations. Rosen writes a type of blog that I particularly admire — long, well-thought-out posts in which he attempts to make sense of many strands of information. His attention to comments is impeccable as well.

Adam Gaffin. The founder and editor of Universal Hub, which tracks and excerpts from several hundred blogs and websites in the Boston area, as well as from mainstream news sources. Updated multiple times a day, the emphasis is on the sources, not the writer — although Gaffin’s wicked sense of humor often breaks through. In 2008 I profiled him for CommonWealth magazine.

Ta-Nehisi Coates. A national correspondent at The Atlantic and an occasional columnist for the New York Times, Coates blogs powerfully and intelligently on issues related to race and culture. Beyond his blog, his essay “The Case for Reparations” may be the most important magazine article published so far in 2014.

Meg Heckman. A journalism professor at the University of New Hampshire whose blog, A site of her own, focuses on “women, tech, journalism.”

C.J. Chivers. A war correspondent for the New York Times, his blog is called The Gun.

Virginia Postrel. A libertarian and early blogger, Postrel writes the Dynamist Blog, which is worth a look.

Jim Romenesko. The original media blogger, Romenesko moved from blogging on his own to working for the Poynter Institute, and is now on his own once again at JimRomenesko.com. Essential news-biz gossip.

Ian Donnis and Scott MacKay. Their On Politics blog is a good example of a beat blog, as Donnis and MacKay cover politics for Rhode Island Public Radio.

Michael Marotta. His blog, Vanyaland, is a respected guide to alternative rock.

Marjorie Arons-Barron. Former editorial director at WCVB-TV (Channel 5), she writes a blog — often with political reporting — on politics and public affairs.

Mark Garfinkel. A staff photographer for the Boston Herald whose website, Picture Boston, is an excellent example of a local photojournalism blog.

Photo credits: Blogger (cc) by European Parliament; Dan Gillmor by Joi Ito; Ta-Nehesi Coates by David Shankbone; Meg Heckman by Dan Kennedy. All photos published under a Creative Commons license. Some rights reserved.