The Globe’s paid digital circulation has stopped growing, according to newly revealed numbers

Photo (cc) 2018 by Dan Kennedy

Boston Globe Media CEO Linda Henry shared some numbers, forwarded to me by a trusted source, when she addressed the staff at a town hall-style meeting earlier this week. Probably her most newsworthy revelation was that the Globe’s paid digital circulation is now 260,500 — essentially unchanged from the fall of 2024, when it was 261,000.

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In October 2023, paid digital was 245,000, which means that it grew by 6.5% over the next year before stalling out. Given that digital growth has been the key to the Globe’s growth in recent years, the company’s executives need to figure out how to get back on an upward trajectory.

I’d suggest some improvements in the user experience. Newspaper homepages tend to be a jumble, but the Globe’s is busier than most. I also hear complaints on occasion from subscribers who have trouble logging on. And, to drag out one of my favorite laments, providing subscribers with a few gift links each month that they can share on social media might entice some occasional visitors into handing over their credit-card information. (As I recently noted, you can already email gift links to non-subscribers.)

Digging deeper, the Globe has boosted circulation by rolling out digital editions in Rhode Island and New Hampshire in recent years. What other areas might they target? The Worcester area (an ironic choice given that John and Linda Henry briefly owned the Telegram & Gazette after buying the Globe in 2013) and Western Massachusetts would make some sense. Its recent decision to bolster high school sports coverage was a smart one, too.

In other news from the town hall, Linda Henry said that average paid print circulation is 66,086. I wish I had more context for that number, but I don’t. In October, the Globe reported in its legally required postal statement that paid print averaged 51,626 on weekdays and 89,809 on Sundays. The Globe also recently reported to the Alliance for Audited Media that its average weekday circulation for the six-month period ending Sept. 30, 2025, was 44,835 on weekdays and 79,742 on Sundays.

What to make of these differences? Circulation numbers are a dark art, and they can vary quite a bit depending on the reporting requirements of whoever it is you’re providing numbers to. Globe Media spokeswoman Carla Kath told me by email:

The print subscriber number shared today is a point in time snapshot of our home delivery subscribers, regardless of delivery frequency. The AAM numbers are averages over a six month period. However, the bigger reason for the difference is that the numbers shared today are home delivery subscribers only and don’t include newsstand sales. The AAM numbers are circulation figures that do include newsstand sales.

Let me suggest another possibility: perhaps 66,086 is a seven-day average that includes the larger Sunday figure.

Stat, Globe Media’s digital publication covering health and medicine, now has 50,337 paid subscribers, Henry told the staff. And she said that total subscribers (paid and unpaid) across all Globe Media publications is 411,857. Kath told me that comprises the Globe digital and print, Boston magazine, Boston.com, The B-Side newsletter and Stat.

For some context, Henry announced several years ago that her long-term “North Star” goal for paid digital circulation was 500,000 — 400,000 for the Globe and 100,000 for Stat. At the moment, the combined number for those two outlets is just shy of 311,000, but that was before Globe Media added Boston magazine, a paid product, and unveiled a paywall for Boston.com.

By the way, the Boston Herald has not reported numbers to the Alliance for Audited Media since this past spring, when it said that its weekday average paid  print circulation was 10,902; the Sunday average was 13,454. Paid digital was a bit north of 41,000.

Semafor reports on a Globe editor’s behavior; plus, the Herald’s ICE-out, and Wu says no on public records

J. Jonah Jameson of “Spider-Man” fame visits the San Diego Comic-Con in 2017. Photo (cc) by William Tung.

When does aggressive but acceptable behavior on the part of editors cross the line into workplace abuse? Back when I was covering the media for The Boston Phoenix, I heard some hair-raising stories emanating from the newsrooms at The Boston Globe and the Boston Herald.

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But though the targets of that abuse were shaken up, consequences for perpetrators were few. There was a sense at least among some folks that it went with the territory, and that if you didn’t like it, you should suck it up. I’ll hasten to add that I didn’t accept that line of thinking, and I’m fortunate to have never been yelled at by an editor — at least not one I worked for. (A few editors I’ve reported on let me have it, but that’s OK.)

Continue reading “Semafor reports on a Globe editor’s behavior; plus, the Herald’s ICE-out, and Wu says no on public records”

Northeastern news project wins $100k grant; plus, more on the Herald, and AI hell in Melrose

We have some exciting news about one of our sister projects at Northeastern University’s School of Journalism. The Scope, a professionally edited digital publication that covers “stories of hope, justice and resilience” in Greater Boston, has received a $100,000 grant from Press Forward, a major philanthropic initiative funding local news.

“Since its launch in late 2017, The Scope has become a national leader in leveraging university resources to help solve the news desert crisis. This grant is a vote of confidence in our model,” said Professor Meg Heckman in the announcement of the grant. “Rebuilding the local information ecosystem is a big job, and we’re thrilled Press Forward sees the School of Journalism as a vital part of the solution.”

Heckman has been the guiding force behind The Scope for several years now. Joining her in putting the grant application together were the school’s director, Professor Jonathan Kaufman, and Professor Matt Carroll.

The Scope was one of 205 local news outlets that will receive $20 million in grant money, according to an announcement by Press Forward on Wednesday. Several of the projects are connected in one way or another to What Works, our project on the future of local news:

• Santa Cruz Local (California), which competes with a larger and better-known startup called Lookout Santa Cruz. Santa Cruz Local co-founder Kara Meyberg Guzman and Lookout Santa Cruz founder Ken Doctor were both interviewed for the book that Ellen Clegg and I wrote, “What Works in Community News,” as well as on our podcast, “What Works: The Future of Local News.”

• The Boston Institute for Nonprofit News, an investigative project that publishes stories on its own website as well as in other outlets. Co-founder Jason Pramas has been a guest on our podcast. Several other Boston-based outlets received grants as well: the Dorchester Reporter, a 40-year-old weekly newspaper; Boston Korea, which serves the Korean American Community in Massachusetts, Rhode Island and New Hampshire; and El Planeta, a venerable Spanish-language newspaper.

• The Maine Monitor, a digital project that covers public policy and politics. Now-retired editor David Dahl has been a guest on our podcast.

• InDepthNH, published by the New Hampshire Center for Public Interest Journalism. The site focuses on public policy and politics, and its founder, Nancy West, has been a podcast guest.

• Montclair Local (New Jersey), a hyperlocal website that is one of the projects we write about in “What Works in Community News.” In 2009, the Local merged with Baristanet, one of the original hyperlocal news startups, which I wrote about in my 2013 book, “The Wired City.”

• Eugene Weekly (Oregon), an alternative weekly that suffered a near-death experience earlier this year after a former employee embezzled tens of thousands of dollars. I wrote about that here and at our What Works website.

More on the shrinking Herald

Earlier this week I wrote about the latest paid circulation figures for the Boston Herald based on its recent filings with the U.S. Postal Service. I lamented that the numbers weren’t as complete as I would have liked because the Alliance for Audited Media was no longer providing its reports for free to journalists and researchers, as it had done in the past.

Well, it turns out that I was knocking on the wrong door. I now have recent reports for both the Herald and The Boston Globe. The AAM figures don’t significantly change what I reported about the Globe, but they do fill in some gaps for the Herald.

For March 2024, the most recent AAM report that’s available, the Herald’s average weekday paid print circulation for the previous six months was 12,272, a decline of 2,247, or nearly 15.5%, compared to its March 2023 totals. Sunday paid print circulation, according to the March 2024 report, was 15,183, down 2,690, also 15%.

As I explained earlier, AAM tallies up paid digital circulation differently from a newspaper’s internal count; among other things, AAM allows for some double-counting between print and digital. Nevertheless, its digital figures are useful for tracking trends.

In the March 2024 report, according to AAM, the Herald’s total average weekday paid digital circulation was 30,009, which actually amounts to a decrease of 2,250, or about 7%, over the previous year. Sunday paid digital in March 2024 was 29,753, down 1,952, or about 6.1%.

Needless to say, that’s not the direction that Herald executives want to be moving in — although I should note that, in its September 2024 post office filing, the Herald reported a slight rise in its seven-day digital circulation compared to the previous year.

What fresh hell is this?

The Boston suburb of Melrose is not a news desert. It has a newspaper, the Melrose Weekly News. But, like many communities, it would benefit from more news than it’s getting now, especially after Gannett shuttered the venerable Melrose Free Press in 2021.

So … artificial intelligence to the rescue? In CommonWealth Beacon, Jennifer Smith introduces us to the “Melrose Update Robocast,” which uses fake voices, male and female, to talk about local issues based on information that’s fed into it to produce an AI-generated script. (Note: Smith interviewed me for the piece, though I didn’t make the cut. I’m also on CommonWealth’s editorial advisory board.)

“In a way, what I’m talking about is an act of desperation,” “Robocast” creator Tom Catalini tells Smith.

Yet all across Massachusetts, independently operated news sites with real human beings are springing up to cover local news. Community journalism is how we connect with each other, and an AI-generated podcast can’t do that.

In Medford, where I live, we haven’t had a local news source for two years. But we do have a podcast, “Medford Bytes,” hosted by two activist residents who convene important conversations about what’s going on in the city, including a recent interview with the mayor about three contentious ballot questions that would raise taxes in order to pay for schools, road repairs and a new fire station.

That’s the sound of community members talking among themselves.

The Herald’s print numbers keep dropping while digital holds steady; plus, media notes

The Boston Herald Traveler plant sometime in the 1950s. Photo (cc) 2013 by City of Boston Archives.

Paid print circulation continues to fall at the city’s second daily newspaper, the Boston Herald, while paid digital subscriptions are essentially unchanged over the past year. That information was gleaned from published statements that the Herald filed with the U.S. Postal Service this past September as well as the previous September.

Last week I reported that the dominant daily, The Boston Globe, is losing print customers more quickly than it’s adding digital subscribers — a departure from previous years, when digital was growing rapidly. The paper is predicting a return to faster growth in 2025.

I’m reporting on the Herald’s numbers with less information than I would like, but I believe I have enough to make some accurate apples-to-apples comparisons.

Unlike the Globe, and unlike virtually every daily newspaper I’ve ever looked at, the Herald’s postal statements include Sunday numbers in its average circulation totals. If I had access to the Alliance for Audited Media’s reports, I could find separate totals for Sundays and weekdays. Last October, for instance, Mark Pickering, writing for Contrarian Boston, found that the Herald’s average paid weekday print circulation was 16,043, a decline of more than 20% over 2022. Sunday circulation, he reported, was 19,799 last year, a drop of more than 16%.

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Pickering was relying on numbers that the Herald had reported to AAN. Unfortunately, AAN ended free log-ins for journalists and researchers a couple of years ago. And when I asked for four reports last week regarding the Herald and the Globe, I was told that it would cost me $200. No thank you.

So that brings us to the seven-day print numbers that the Herald reported to the Postal Service. According to reports filed on Sept. 20, 2024, the Herald’s average print circulation during the preceding 12 months was 13,092 — a substantial drop of 2,566, or more than 16% over the previous year.

Now for digital circulation. As I wrote last week, the digital numbers that newspapers report to AAN and the Postal Service involve some double-counting and are actually higher than the internal numbers. Globe spokeswoman Carla Kath told me that the paper’s paid digital circulation is currently 261,000, an increase of 6.5% over the previous year but substantially below what’s on the postal (and AAN) statements.

Given that, I’d like to know what the Herald’s internal count of digital circulation shows. But publisher Kevin Corrado did not respond to an email seeking clarification, so I’m going to go with the postal statement. And according to that statement, the Herald’s average seven-day digital paid circulation is now 27,894, just 655 more than it was a year ago.

For some reason, the 2023 number is slightly lower than what Pickering reported at Contrarian Boston a year ago for both weekdays and Sundays, which suggests an unexplained discrepancy between what the Herald reported to the postal service and to AAN.

All told, the Herald’s average paid circulation as reported to the postal service, print plus digital, is now 40,978, a decline of 1,919, or about 4.5%.

Media notes

• Media critic Margaret Sullivan, whose lengthy résumé includes a stint as The New York Times’ public edtior, weighs in with some thoughts on a bizarro juxtaposition of Times headlines about presidential candidates Kamala Harris and Donald Trump. The headlines: “In interviews, Kamala Harris continues to bob and weave” and “In remarks about migrants, Donald Trump invoked his long-held fascination with genes and genetics,” which is another way of saying that the Orange Authoritarian is a fan of eugenics.

As Sullivan writes, the Harris head is “unnecessarily negative, over a story that probably doesn’t need to exist,” while the Trump head “takes a hate-filled trope and treats it like some sort of lofty intellectual interest.” Liberals and progressives on social media, especially on Threads, have been up in arms at what they see as the Times’ soft treatment of Trump. Though I think much (OK, some) of that criticism is overwrought, there’s no disputing that the paper blew it with the two headlines Sullivan cites.

• Speaking of the Times, executive editor Joseph Kahn was interviewed on NPR in recent days by “Morning Edition” co-host Steve Inskeep. Kahn was asked to address criticism from the left, including the Times’ obsessive coverage of President Biden’s age and its weird both-sidesy treatment of the candidates’ housing plans. (Harris: Build more; Trump: Deport the occupants.)

“In people’s minds, there’s very little neutral middle ground. In our mind, it is the ground that we are determined to occupy,” Kahn said. He added: “It’s not about implying that both sides have absolutely equal policies on all the issues. It’s about providing well-rounded coverage of each of the two political parties and their leading candidates.” Read or listen what Kahn has to say and see if you agree.

• This blog is built on WordPress, open-source software that powers many news websites. Unlike Twitter, Meta or Substack, WordPress has always seemed like a non-evil alternative. You can set up your blog at WordPress.com, a commercial hosting service, or do it yourself using the free WordPress.org software. I’ve done both, and currently Media Nation uses dot-org.

Now all that is being threatened. Longtime digital journalist Mathew Ingram, who’s gone independent, has a terrific post up about the battle between Matt Mullenweg, a wealthy entrepreneur who controls both dot-com and dot-org, and WP Engine, a major third-party hosting service that I don’t use. “In a word, it’s a godawful mess,” Ingram writes. “And every user of WordPress has effectively been dragged into it, whether they wanted to be part of it or not.”

Beehiiv, anyone?

The PRESS Act, which would create a federal shield law to protect journalists from being forced to identify their anonymous sources except in rare cases, has been endorsed by The New York Times. I’ve written more about it here.

Boston 25 is shrinking. You won’t be surprised to learn that private equity is to blame.

I knew that the news staff at Boston 25 was getting squeezed, but I didn’t realize how deeply until I read Aidan Ryan’s report in The Boston Globe (I’m briefly quoted). Ryan writes:

… at least 13 staffers, including reporters, producers, salespeople, and a news director, who have left the station since the start of the year, according to interviews and workers’ LinkedIn profiles. Those exits at WFXT-TV (Channel 25) came on top of a steady trickle of departures stretching back years.

Eight current and former employees who spoke to the Globe cited a confluence of factors driving people out, including issues with the quality of the station’s content, overwhelming workloads, pay cuts, layoffs, and uncertainty over whether its private equity owners will keep the lights on. Most spoke on condition of anonymity because of fears of retribution.

You will not be surprised to learn that many of these cuts coincide with the station’s 2019 acquisition by a private equity firm, Apollo Global Management. Private equity has destroyed much of the journalistic landscape, especially local newspapers. Unlike newspapers, though, local television news is still a fairly lucrative business, as well as where a large proportion of Americans get their news, according to the Pew Research Center. If you look at this chart, you’ll see that advertising revenues have held fairly steady, with increases in digital offsetting some of the decline in over-the-air ads.

Private equity firms and hedge funds, though, care about only one thing: how much profit they can wring out before walking away and letting the next owner clean up the mess. In fact, Ryan reports that Apollo tried to sell Boston 25 to another hedge fund in 2022, but that deal fell through.

Boston 25 — formally WFXT-TV (Channel 25) — has a long history tied up in the convoluted tale of Rupert Murdoch’s one-time ownership of the Boston Herald. As I wrote for GBH News back in 2014, Hearst’s Herald American was on the verge of collapse in 1982 when Murdoch swooped in, rescued the tabloid and infused it with new energy. Murdoch added it to his Boston holdings in the late 1980s, acquiring Channel 25 and seeking a waiver from the FCC so that he could continue to own both.

One day as that story was unfolding, then-Sen. Ted Kennedy was making a campaign swing through suburban Burlington. As a reporter for the local daily, I was following him from stop to stop. Kennedy had just snuck an amendment into a bill to deny Murdoch the regulatory waiver he was seeking that would allow him to own both the Herald and Channel 25 (the amendment prohibited a similar arrangement in New York). At every stop, Herald reporter Wayne Woodlief would ask him, “Senator, why are you trying to kill the Herald?”

The episode also led Kennedy’s most caustic critic at the Herald, columnist Howie Carr, to write a particularly memorable lead: “Was it something I said, Fat Boy?” Years later, Carr remained bitter, telling me, “Ted was trying to kill the paper in order to deliver the monopoly to his friends” at The Boston Globe.

As a result of Ted Kennedy’s amendment, Murdoch sold the Herald to his longtime protégé Pat Purcell, who operated it until 2018, when the paper declared bankruptcy and was delivered unto the hands of Alden. Murdoch, meanwhile, continued to operate Fox 25.

In those days Fox 25 was a well-staffed operation with a real Boston flavor, running a satellite bureau across the street from the Statehouse and featuring segments such as “The Heavy Hitters” — commentary by local media guys Peter Kadzis, Cosmo Macero and Doug Goudie. Among the station’s journalists were anchor Maria Stephanos and investigative reporter Mike Beaudet, both of whom are now at WCVB-TV (Channel 5). Mike is also a colleague at Northeastern University. And no, despite Murdoch’s involvement, the station bore no resemblance to the Fox News Channel.

The station was acquired by Cox Media Group in 2014, and the station slowly became less distinctive and more generic. “The Heavy Hitters” was eliminated, as was the Beacon Hill bureau. Cutting began and then accelerated after Cox sold itself to Apollo in 2019. That said, I still like what I see whenever I tune in the Boston 25 newscast, and I hope there’s a way forward. Anchor-reporter Kerry Kavanaugh has been generous in helping us with several mayoral debates in Medford.

Boston is fortunate to still have a number of local TV newscasts, and some of them are quite good. Still, the fading away of Boston 25 is sad as well as a loss for both the community and the people who work there — and for those who are no longer at the station.

Correction: Updated to note that Doug Goudie was one of “The Heavy Hitters.” I had the wrong Doug.

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The Boston Herald’s hedge fund owner cuts three jobs

The Boston Herald composing room. Photo from sometime between 1859 and 1885.

It has been a while since we’ve heard about cutbacks at Alden Global Capital’s Massachusetts properties. But Boston Globe media reporter Aidan Ryan writes that the hedge fund is once again on the move, as the Boston Herald has cut three employees from its small staff.

Those reportedly losing their jobs: a full-time sports reporter, a part-time photographer and, on the business side, a part-time account executive. Boston Newspaper Guild president Scott Steeves tells Ryan, “It’s unfortunate because it seems like both the online version and the print version have done well as of late.”

No current headcount, but Ryan observes that the Herald’s newsroom was down to 24 in 2020. Just a few years earlier, the Herald employed 240 people, but it’s not clear whether that’s an apples-to-apples comparison. The Herald also lacks a newsroom.

I’d be curious to know whether Alden’s other Massachusetts properties, The Sun of Lowell and the Sentinel & Enterprise of Fitchburg, have been affected — and if Alden papers across the country are being cut yet again. If you have a tip, just use the “Contact” form.

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Joe Fitzgerald dies at 79

Joe Fitzgerald, a Boston Herald sports columnist who later took up conservative opinionating, has died at the age of 79. He was pretty controversial back in the day, but people who knew him always said he was a nice guy. Best wishes to his family and friends. Joe Dwinell has an appreciation at the Herald. If you’re blocked by the paywall, here is the death notice at Legacy.com.

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Did Howie Carr turn on the former MassGOP leadership over unpaid bills?

Howie Carr and Grace Curley, a host on his radio network. Photo (cc) 2020 by Timothy Quill.

During the Massachusetts governor’s race in 2022, Boston Herald columnist Howie Carr strangely turned on his allies in the MAGA wing of the state party and began attacking them in his column and on his radio show. Howie being Howie? Well, maybe. Or maybe not.

Scott Van Voorhis, who writes the newsletter Contrarian Boston, reports that Carr’s motives may have been a lot simpler than that: the state GOP owed him money. With the Democratic candidate for governor, Maura Healey, coasting to victory, Van Voorhis writes that Carr began “savagely” attacking the then-head of the state party, Jim Lyons, and Healey’s Republican rival, Geoff Diehl.

It turns out that Lyons’ wrecking crew owed Carr more than $7,000 for ads on Carr’s radio program, which he owns. Lyons’ replacement as party chair, the slightly less MAGA-ish Amy Carnevale, is now paying back Carr at the rate of $500 a month. Van Voorhis is careful to note that it’s not clear if the dispute over those unpaid bills came about before or after Carr began attacking Lyons and Diehl.

And here’s a fun detail: Van Voorhis credits the MassGOP Majority newsletter for breaking the story. But when you click through, you learn that though that may be the URL, the actual name of the newsletter is Kool-Aid Kult Kronicles. Apparently that is some sort of joking reference to something Carr said. There’s more news, too, including WRKO Radio’s supposed decision to ban Diehl from its airwaves because of “the perennial candidate’s repeated, baseless claims that Howie Carr is being paid by the MassGOP to attack him and his slate of candidates for Republican State Committee.”

Now, let’s get serious for a moment. Van Voorhis describes Carr as “not exactly the kind of guy you want to piss off.” True enough. But how far can Carr veer from the ethics of journalism and still manage to write for the Herald? Journalists — even opinion journalists like Carr — are expected to maintain their independence. We don’t give money to candidates. We don’t take money from candidates. And we don’t criticize candidates and party officials who owe us money, whether there is a direct connection between those two facts or not.

Just grotesque stuff from someone who wrote a must-read column back in the 1980s and has long since devolved into a caricature of himself.

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