The Globe’s print circulation drops again, but it says paid digital ‘is thriving’

The Boston Globe’s paid print circulation continues to fall, and the paper has stopped reporting numbers for digital subscribers — although a spokeswoman says that paid digital “is thriving and surpassing expectations.”

The print numbers come from the Globe’s annual “Statement of Ownership, Management and Circulation,” which it is required to publish under postal regulations. The Sunday Globe numbers appeared this past Sunday and the weekday numbers were reported on Monday.

The Globe’s average weekday paid print circulation for the 12-month period ending in August 2025 was 51,626. That’s a decline of 5,824 over the previous year, when the figure was 57,450, and a total drop of 13,351 from two years ago, when it was 64,977. In percentage terms, daily paid print circulation is down 10.1% over last year and 20.5% over two years ago.

On Sunday, the most recent 12-month average for paid print is 89,809, down 12,894 (from 102,703) compared to the previous year and down 26,647 (from 116,456) compared to two years ago. The percentage drops are 12.6% over the previous year and 22.9% over the past two.

Of course, what really matters at the Globe, and at most other newspapers, is paid digital circulation. Unfortunately, I have nothing to share, as the Globe has stopped providing those numbers. Don Seiffert reported in the Boston Business Journal last June that the Globe was no longer including paid digital in the numbers that it makes available to the Alliance for Audited Media. He quoted a Globe spokesperson as saying that its digital-subscriber base “continues to grow at a steady pace” and that the paper will share those numbers “periodically, most likely around significant milestones.”

In the past, the Globe has shared its internal numbers for paid digital with journalists. But when I asked for them this week, Globe spokeswoman Carla Kath told me by email, “While I can’t share exact figures right now, our subscription business is thriving and surpassing expectations. We will continue to share our subscriber numbers at key milestones.”

Last fall, the Globe said that paid digital circulation had reached 261,000, up from 245,000 the previous year. Chief executive Linda Henry has set a long-term goal of 400,000 paid digital subscribers.

In the absence of any paid digital numbers, I’ll note that Joshua Benton of Nieman Lab recently reported that the Globe’s website received 8,691,001 visits in June of this year, making it the 13th most heavily trafficked newspaper site in the U.S. That was down 18.9% from the previous month, when the Globe was No. 7. (Large month-to-month fluctuations in web traffic are not unusual.) That’s impressive for a paper with an exceptionally tight paywall, something that limits casual traffic.

If Globe executives want to boost digital subscriptions, I’d suggest that they offer a few free shares each month, as many other papers do. If non-subscribers could have a chance to sample the Globe’s journalism, they might decide it’s worth handing over their credit-card information.