Attorney General Andrea Campbell. Photo (cc) 2022 by Dan Kennedy.
Section 230 of the Communications Decency Act of 1996 protects website owners from liability over third-party content. The classic example would be an anonymous commenter who libels someone. The offended party would be able to sue the commenter but not the publishing platform, although the platform might be required to turn over information that would help identify the commenter.
But where is the line between passively hosting third-party content and activity promoting certain types of material in order to boost engagement and, thus, profitability? That question will go before the Massachusetts Supreme Judicial Court on Friday, reports Jennifer Smith of CommonWealth Beacon.
At issue is a lawsuit brought against Meta by 42 state attorneys general, including Andrea Campbell of Massachusetts. Meta operates Facebook, Instagram, Threads and other social media platforms, and it has long been criticized for using algorithms and other tactics that keep users hooked on content that, in some cases, provokes anger and depression, even suicide. Smith writes:
The Massachusetts complaint alleges that Meta violated state consumer protection law and created a public nuisance by deliberately designing Instagram with features like infinite scroll, autoplay, push notifications, and “like” buttons to addict young users, then falsely represented the platform’s safety to the public. The company has also been reckless with age verification, the AG argues, and allowed children under 13 years old to access its content.
Meta and its allies counter that Section 230 protects not just the third-party content they host but also how Facebook et al. display that content to its users.
In an accompanying opinion piece, attorney Megan Iorio of the Electronic Privacy Information Center, computer scientist Laura Edelson of Northeastern University and policy analyst Yaël Eisenstat of Cybersecurity for Democracy argue that Section 230 was not designed to protect website operators from putting their thumbs on the scales to favor one type of third-party content over another. As they put it in describing the amicus brief they have filed:
Our brief explains how the platform features at the heart of the Commonwealth’s case — things like infinite scroll, autoplay, the timing and batching of push notifications, and other tactics borrowed from the gambling industry — have nothing to do with content moderation; they are designed to elicit a behavior on the part of the user that furthers the company’s own business goals.
As Smith makes clear, this is a long and complex legal action, and the SJC is being asked to rule only on the narrow question of whether Campbell can move ahead with the lawsuit to which she has lent the state’s support. (Double disclosure: I am a member of CommonWealth Beacon’s editorial advisory aboard as well as a fellow Northeastern professor.)
I’ve long argued (as I did in this GBH News commentary from 2020) that, just as a matter of logic, favoring some types of content over others is a publishing activity that goes beyond the mere passive hosting of third-party content, and thus website operators should be liable for whatever harm those decisions create. That argument has not found much support in the courts, however. It will be interesting to see how this plays out.
This AI image of “Big sis Billie” was generated by Meta AI at the prompting of a Reuters journalist.
There was a time when it seemed like every other week I was writing about some terrible thing we had learned about Facebook or one of Meta’s other platforms.
There was Facebook’s complicity in the genocide of the Rohingya people in Myanmar. Or the Cambridge Analytica scandal, in which the personal data of millions of people on Facebook was hoovered up so that Steve Bannon could target political ads to them. Or Instagram’s ties to depression among teenage girls.
Now Jeff Horwitz, who uncovered much of Facebook’s nefarious behavior when he was at The Wall Street Journal, is back with an in-depth report for Reuters on how Meta’s use of artificial intelligence led to the accidental death of a mentally disabled man and how it’s being used to seduce children as well.
The man, a 76-year-old stroke survivor named Thongbue Wongbandue, suffered fatal injuries when he fell while running for a train so that he could meet his AI-generated paramour, “Big sis Billie,” who had repeatedly assured Wongbandue in their online encounters that she was real.
As for interactions with children, Horwitz writes:
An internal Meta policy document seen by Reuters as well as interviews with people familiar with its chatbot training show that the company’s policies have treated romantic overtures as a feature of its generative AI products, which are available to users aged 13 and older.
“It is acceptable to engage a child in conversations that are romantic or sensual,” according to Meta’s “GenAI: Content Risk Standards.” The standards are used by Meta staff and contractors who build and train the company’s generative AI products, defining what they should and shouldn’t treat as permissible chatbot behavior. Meta said it struck that provision after Reuters inquired about the document earlier this month.
Yes, the Zuckerborg’s strategy going back many years now is to back off when caught — and then move on to some other antisocial business practice.
Ever since Elon Musk bought Twitter, and especially during his brief, chaotic stint in the Trump White House, Mark Zuckerberg has gotten something of a free pass. Just this week it was announced that Threads, a Meta product launched for users who were fleeing Twitter, now has 400 million active monthly users, making it about two-thirds as large as Twitter/X. (An independent alternative, Bluesky, trails far behind.)
Well, Zuckerberg is still out there wreaking havoc, and AI has given him (and Musk and all the rest) a new toy with which to make money while harming the rest of us.
Less than two weeks after state Superior Court Judge Beverly Cannone reversed herself and ruled that Boston magazine reporter Gretchen Voss did not have to turn over notes she took during an off-the-record interview with murder suspect Karen Read, another judge is demanding that a journalist assist prosecutors in a different murder case.
On Monday, Superior Court Judge William Sullivan ordered that The New Yorker produce audio recordings of interviews with the husband of Lindsay Clancy, who’s been charged in the killing of her three children at their Duxbury home.
And there’s more, according to Boston Globe reporter Travis Andersen, who writes that the magazine will be required to produce “all audio recordings of Patrick Clancy, two of his relatives, and two friends who spoke to the magazine for a story that ran in October” as well as “relevant interview notes, text messages, voicemails, and emails in possession of the publisher or reporter Eren Orbey.” Orbey’s story on the Clancy case was published last October.
I would assume that The New Yorker and its corporate owner, Condé Nast, will appeal, although the Globe story doesn’t address that issue. Last Friday, Charlie McKenna of MassLive reported that Judge Sullivan had allowed the prosecution’s motion for The New Yorker’s reporting materials and that Clancy’s lawyer, Kevin Reddington, did not object. The magazine had not responded to the demand, a prosecutor told Sullivan.
There is no First Amendment right for reporters to protect their confidential sources or, as in this case, their reporting materials. Massachusetts does not have a shield law, and protections based on state court precedent are regarded as weak.
The problem is that forcing reporters to turn over their notes, recordings and other materials transforms them into an arm of the prosecution and interferes with their ability to do serve as an independent monitor of power. Sullivan made the wrong call, and I hope he — like Judge Cannone — has second thoughts.
Media notes
• That didn’t take long. After Google Maps changed “Gulf of Mexico” to “Gulf of America,” opponents of Donald Trump took to social media to announce that they were moving to other platforms. Well, on Tuesday evening Microsoft and Apple began to follow suit. Honestly, no one should have been surprised.
• The fracturing continues. BuzzFeed may become the latest company to unveil an alternative to Twitter/X, according to Max Tani of Semafor, as it seeks to offer “an alternative to the rightward, masculine drift of American public culture.” Well, good luck with that. After shutting down its news division, BuzzFeed is now cutting its HuffPost subsidiary. I have to say that Bluesky is working pretty well for me as my main short-form social-media outlet.
• Back to his roots. U.S. Sen. Dick Durbin, D-Ill., is demanding answers from Meta CEO Mark Zuckerberg about ads running on Instagram for a program that uses artificial intelligence to create fake nude photos of real people. The ads violate Meta’s terms of service, reports Emanuel Maiberg of 404 Media. But let’s not forget that Zuckerberg created a predecessor site to Facebook as a way to rate the hotness of Harvard women.
Storm damage in Henderson County, North Carolina. Photo (cc) 2024 by NCDOTcommunications.
Here’s some good advice to prepare for a natural disaster: Get yourself a radio, preferably one that you can crank up by hand. I’m looking at a few on Google, and I see a some models that also come with a built-in flashlight and a port for charging your cellphone.
What brings this home is a story by Tony Elkins, a Poynter Institute faculty member who lives in Asheland, North Carolina, and who was stranded along with his wife and their dog after Hurricane Helene hit. He writes:
I spoke to Poynter’s Angela Fu about how important the radio was in getting out information. We had zero cell signal. No phone, no text, no data. In the mornings and afternoons, the radio was set to Blue Ridge Public Media for the 10 a.m. and 4 p.m. Buncombe County update. That’s how we learned just how massive this event was.
In the evenings we tuned into 99.9 FM. The station hosts and iHeart support from around the country were running nonstop. People were calling in with updates, where to get supplies, reports on what was still standing and what was gone. People called in to beg for information on family or just hear another person’s voice.
It’s been a terrible week for the victims of Helene. While Donald Trump and his allies are spreading lies about hurricane assistance being diverted to undocumented immigrants, as Heather Cox Richardson writes, news organizations on the ground are doing their best to serve their community.
As Elkins observes, radio is a crucial lifeline given that it’s not dependent on internet or cellphone service. For people who have at least a little cell connectivity, some news organizations have put together text-only websites that will work even with slow and limited connections. Melody Kramer, a longtime journalist who’s interested in democracy and public participation, put together a short list of such outlets on Threads:
The dominant daily paper in the area, Gannett’s Asheville Citizen Times, has been using its Instagram feed to provide survivors with vital information. Elkins says that’s where he learned how to send SOS text messages and where to find nearby gas stations that were open. Reddit has been useful, too, he adds.
Hayley Milloy of LION (Local Independent Online News) Publishers wrote a newsletter item hailing LION members for the innovative approaches they were taking to keeping their communities connected and safe:
For example, Asheville Watchdog presciently looked at the elevated risk of flooding due to development in the days before the storm struck; Oviedo Community News published a local disaster resource guide; Enlace Latino NC devoted an entire editorial section to storm coverage; The Assembly is putting storm coverage outside its paywall and providing it free for any local or regional outlet to republish; The Charlotte Ledger launched Mountain Updates, a pop-up newsletter featuring important developments on flood recovery; and Carolina Public Press is raising awareness about misinformation around the disaster.
Sadly, one platform that had been a go-to for emergency news and information has become a don’t-go, according to Poynter’s Elkins. “I used to be a heavy Twitter user,” he writes. “When I finally opened X, it was full of horrible artificial intelligence-generated images and conspiracy theories. I’ll probably never go back.”
Mark Zuckerberg.. Photo (cc) 2016 by Alessio Jacona
Mark Zuckerberg has regrets. In a letter to U.S. Rep. Jim Jordan, the right-wing Republican chair of the House Judiciary Committee, Zuckerman said he never should have allowed the Biden administration to pressure Meta into removing misinformation and disinformation about COVID-19, because we all would have been so much better off if we could more readily access conspiracy theories about the hazards of masking and the benefits of horse tranquilizer.
“I feel strongly that we should not compromise our content standards due to pressure from any administration in either direction — and we’re ready to push back if something like this happens again,” Zuckerberg wrote. The Wall Street Journal’s Siobhan Hughes (free link) reports on Zuckerberg’s letter.
It’s interesting that Zuckerberg decided to dive into the free speech snake pit this week. It’s also not surprising that Republicans, who have been on a book-banning spree at schools nationwide, are propping up old facts as if they were new revelations in their ongoing quest to blame Democrats for censorship. It’s election season, and questioning reality is part of the fun.
As we enter the final two months before the election, there are fewer guardrails for misinformation in place on major social media platforms, and writing a letter about the Biden administration and censorship, Zuckerberg seems to be throwing Republicans a political grenade, something that can fire up the base and use to get mad about Democrats. In reality, though, Zuckerberg is probably just trying to keep his company out of more hot water and to continue revamping his own public image.
Zuckerberg’s abject obsequiousness comes at an interesting time. Ever since Elon Musk bought Twitter in the late 2022, Zuckerberg has tried to come across as the good guy, launching Threads to compete with Twitter and marketing it as the nice alternative to the dark forces of neo-Nazism and racism that Musk has indulged in and has promoted himself.
Now comes a reminder, as if one were needed, that it’s probably not a good idea to choose your social media platform on the basis of which billionaire owner is less evil. Is Musk worse? On balance, yes. But Zuckerberg is the sort of mogul who won’t spend one cent on improving trust and safety if it means fewer profits. And lest we forget, his track record includes passively allowing Facebook’s algorithms to promote atrocities in Myanmar against the Rohingya people, as documented by Amnesty International.
Zuckerberg’s letter also expressed regret for temporarily demoting a New York Post story about Hunter Biden’s laptop in the closing days of the 2020 presidential campaign, which has become a crusade on the Trumpist right. But though it’s become an article of faith that the laptop was later authenticated, that’s not entirely true. It took a year and a half of hard work for The Washington Post to authenticate some of the emails on the laptop’s hard drive, and most of them remain unverified. Moreover, none of the verified emails tied Hunter’s business dealings to his father, President Biden.
Finally, Zuckerberg promised not to help with local election infrastructure anymore because “some people believe this work benefited one party over the other,” even though Zuckerberg himself said the data he’s seen shows that’s not true. So score another win for what Hillary Clinton once accurately called the “vast right-wing conspiracy.”
Earlier this summer, the U.S. Supreme Court rejected a claim that the Biden administration’s pressure campaign to convince social media companies that they should remove certain content was a violation of the First Amendment, which was surely a relief to every elected official who’s ever picked up the phone and yelled at a reporter.
But it looks like the right is having its way regardless given that what is by far the largest and most influential tech platform — the operator of Facebook, Instagram, Threads and WhatsApp — has now caved.
Since the fall of 2022, when Elon Musk acquired Twitter and proceeded to take a wrecking ball to it, those of us who are heavy users of short-form, text-based social media have been looking for a new platform. I bet heavily on Mastodon, but though I find it to be a pleasant environment most of the time, with a lot of activity and high engagement, it has not been adopted by more than a handful of news organizations, journalism think tanks, the Massachusetts political community and ordinary people. Those folks have, for the most part, remain firmly planted on Twitter/X.
Threads is a different matter. Since it debuted last summer, the platform has largely fulfilled its promise of becoming a better version of Twitter, a place to have conversations about news, journalism and other topics with less sociopathy than you encounter in Musk’s hellhole. Threads reportedly has about 130 million active monthly users, compared to 500 million on Twitter, which is pretty impressive for a service that’s less than a year old and is still rolling out features.
Unfortunately, it appears that Threads will not fulfill the hopes of its most news-obsessed users. On Friday, Mark Zuckberg’s Meta, which owns Threads, repeated previous statements that it has no intention of becoming a platform that is heavily focused on politics. Posts that the almighty algorithm deems political will not show up in the “For You” listing, which is what you see when you first log on and which is determined by software that thinks it knows what you’re interested in. Any accounts you’re already following will continue to show up, but discovering new accounts will become more difficult. The change also applies to Instagram.
According to Adam Mosseri, who runs Threads and Instagram, “we’re not talking about all of news, but rather more focused on political news or social commentary.” But as Taylor Lorenz and Naomi Nix report for The Washington Post (free link), who’s to say what’s political? They quote Ashton Pittman, news editor of the Mississippi Free Press, who tells them:
If I post about LGBTQ rights, or about being a gay man, is that political? If I post about Taylor Swift, is that political because bad actors are making everything political? Everything is political if we’re honest with ourselves — it’s just about who’s defining what’s political and who gets to define that and what does it mean?
Which brings me back to Bluesky. Unlike Threads, the platform is not fully for-profit; unlike Mastodon, it’s not a nonprofit. Rather, it’s a public benefit corporation, which means that it’s a for-profit company that must serve the public interest in some way and that reinvests any profits it makes back in the operation. Of the three major Twitter alternatives, Bluesky has garnered the most skepticism. For one thing, among Bluesky’s founders is former Twitter CEO Jack Dorsey, who thought selling out to Musk was just fine. For another, Bluesky’s rollout has been painfully slow. Until last week, you couldn’t join without an invitation, which is why it has just 3.2 million users, far behind Threads and Twitter.
After Bluesky finally opened itself up to the public, though, the influential tech writer Mike Masnick wrote an enthusiastic post at Techdirt saying he was “pretty excited” about where the platform is heading. What has Masnick most excited is Bluesky’s roll-your-own approach to content moderation. He writes:
For example, the company has added some (still early) features that give users much more control over their experience: composable moderation and algorithmic choice. Composable moderation lets users set some of their own preferences for what they want to encounter on social media, rather than leaving it entirely up to a central provider. Some people are more willing to see sexual content, for example.
But, the algorithmic choice is perhaps even more powerful. Currently, people talk a lot about “the algorithm” and now most social networks give you one single algorithm of what they think you’ll want to see. There is often a debate among people about “what’s better: a chronological feed or the algorithmically generated feed” from the company. But that’s always been thinking too small.
With Bluesky’s algorithmic choice, anyone can make or share their own algorithms and users can choose what algorithms they want to use. In my Bluesky, for example, I have a few different algorithms that I can choose to recommend interesting stuff to me. One of them, developed by an outside developer (i.e., not Bluesky), Skygaze, is a “For You” feed that … is actually good? Unlike centralized social media, Skygaze’s goal with its feed is not to improve engagement numbers for Bluesky.
For some time now, I’ve been using Threads, Mastodon and Bluesky more or less equally on the theory that we’re a long way from knowing which platform, if any, will emerge as the main alternative to Twitter. (I’m also still on Twitter, mainly for professional purposes, though I’ve locked my account and post less frequently there than on the other platforms.) Even though I have far fewer followers on Bluesky than elsewhere, I’ve found the engagement to be quite good and the content consistently interesting — more so than on Mastodon, and with less crap than on Threads.
We will never go back to the days when there was one platform where everyone gathered, for better or worse. But Bluesky seems like a worthy entry into the social media wars now that it’s (finally) open to the public.
These days I do most of my microblogging (now there’s a blast from the past) at Threads, the Meta-owned Twitter alternative that is moving ahead of Bluesky and Mastodon, if not ahead of Twitter itself. Threads is filled with self-congratulatory posts about how nice everyone is along with occasional criticism of people for not walking away completely from Elon Musk, who has transformed X/Twitter from the hellsite it already was into something even worse.
Well, lest we forget, here’s the top to Brian Fung’s CNN story on the latest in a lawsuit brought against Meta by Massachusetts Attorney General Andrea Campbell:
Meta CEO Mark Zuckerberg has personally and repeatedly thwarted initiatives meant to improve the well-being of teens on Facebook and Instagram, at times directly overruling some of his most senior lieutenants, according to internal communications made public as part of an ongoing lawsuit against the company.
The newly unsealed communications in the lawsuit — filed originally by Massachusetts last month in a state court — allegedly show how Zuckerberg ignored or shut down top executives, including Instagram CEO Adam Mosseri and President of Global Affairs Nick Clegg, who had asked Zuckerberg to do more to protect the more than 30 million teens who use Instagram in the United States.
Mosseri, in case you don’t know, is the guy who’s in charge of Threads. As for the great Threads versus Twitter debate, well, pick your favorite evil billionaire. At least Zuckerberg and Mosseri seem to want Threads to be a well-run platform that makes money rather than a plaything for a right-wing sociopath — which is what Twitter has devolved into.
Over the weekend, Donald Trump Jr. posted a shockingly offensive message on Instagram claiming that former Vice President Joe Biden is a child molester. Next to an image of Biden appeared the words “See you later, alligator!” Below was a photo of an alligator with the retort “In a while, pedophile!” (No, I won’t link to it.)
Outrage came swiftly. “The dangerous and untrue charge of pedophilia is the new marker — so far — of how low the Trump campaign will go to smear Biden,” wrote Chris Cillizza at CNN.com. Jonathan Martin of The New York Times called it “an incendiary and baseless charge.” In The Guardian, Martin Pengelly said “most observers” (was that qualifier really necessary?) regarded it as “beyond the pale even in America’s toxic political climate.”
What few analysts noticed, though, was that Trump Jr.’s vile accusation, which he later claimed was a joke, lined up perfectly with a conspiracy theory known as QAnon. Bubbling out of the darkest corners of the internet, the theory claims, in broad strokes, that President Donald Trump is secretly working to destroy a plot led by the Clintons — but of course! — and other Democrats who engage in child abuse and cannibalism. And in order to defeat these malign forces we must heed the cryptic messages of Q, an insider who is helping Trump rout the forces of evil and save the world.
QAnon, in effect, is the ur-theory connecting everything from Pizzagate to paranoia about the “deep state” to regarding impeachment as a “hoax,” as Trump has put it. The Trumps have dabbled in QAnon from time to time as a way of signaling their most wild-eyed supporters that they’re on board. But there’s no exaggerating how dangerous all of this is.
We are living, unfortunately, in a golden age of conspiracy theories. Some, like Alex Jones of Infowars infamy, claim that mass shootings are actually carried out by “crisis actors” in order to give the government a rationale to seize everyone’s guns. Then there’s the anti-vaccine movement, currently standing in the way of any rational response to the COVID-19 epidemic. Indeed, a widely watched video called “Plandemic” falsely claims, among other things, that face masks make you sick and that people who’ve had flu shots are more likely to get COVID.
There’s nothing new about conspiracy theories, just as there’s nothing new about so-called fake news. Never mind the assassination of John F. Kennedy, the subject of a new, weirdly compelling 17-minute song-poem by Bob Dylan called “Murder Most Foul.” A century earlier, there were those who blamed (take your pick) Confederate President Jefferson Davis or Pope Pius IX for the assassination of Abraham Lincoln.
But conspiracy theorizing in the 21st century is supercharged by the internet, with a significant assist from Trump. Trump has indulged not just QAnon but also Alex Jones, the anti-vaxxers and all manner of foolishness about the deep state — the belief that the U.S. government is run by a shadowy cabal of bureaucrats and military officials who are seeking to undermine the president. At its heart, that’s what Trump seems to be referring to when he tweets about “Obamagate!,” a scandalous crime lacking both a scandal and a crime. And let’s not forget that Trump began his political career with a conspiracy theory that he made his own: falsely claiming that Barack Obama was not born in the United States and was thus ineligible to serve as president.
In recent days, the media have converged in an attempt to explain and debunk these various conspiracy theories. Last week, public radio’s “On the Media” devoted a segment to QAnon and “Plandemic.” The investigative website ProPublica has published a guide on how to reason with believers. The American Press Institute has offered tips for reporters. The Conversation, which brings academic research to a wider public, has posted an article headlined “Coronavirus, ‘Plandemic’ and the seven traits of conspiratorial thinking.”
By far the most ambitious journalistic effort is a special project published by The Atlantic called “Shadowland.” And the heart of it is a nearly 10,000-word article by the executive editor, Adrienne LaFrance, profiling the QAnon phenomenon and how it has infected thousands of ordinary people.
“QAnon is emblematic of modern America’s susceptibility to conspiracy theories, and its enthusiasm for them,” LaFrance writes. “But it is also already much more than a loose collection of conspiracy-minded chat-room inhabitants. It is a movement united in mass rejection of reason, objectivity, and other Enlightenment values. And we are likely closer to the beginning of its story than the end.”
What makes QAnon, “Plandemic” and other conspiracies so powerful is that believers have an explanation for every countervailing truth. Experts and others in a position of authority are automatically cast as part of the conspiracy, whether you’re talking about Dr. Anthony Fauci, Hillary Clinton or Joe Biden.
“For QAnon, every contradiction can be explained away; no form of argument can prevail against it,” LaFrance writes. This type of belief system is sometimes referred to as “epistemic closure” — the idea is that believers live in a self-contained bubble that explains everything and that can’t be penetrated by contrary facts.
What can the media do in the face of such intense beliefs? In all likelihood, the answer is: not much. There is a school of thought among some press critics that if only news organizations would push harder, prevaricate less and devote themselves more fully to truth-telling rather than to reporting “both sides,” then a new dawn of rationality would surely follow. But that fundamentally misunderstands the problem, because the mainstream, reality-based media are regarded as part of the conspiracy. Journalism is grounded in the Enlightenment values that LaFrance invokes — the expectation that false beliefs will give way when confronted by facts and truth. Unfortunately, that’s not the world we live in today.
It should be noted that after Donald Trump Jr. posted his hideous attack on Joe Biden, Instagram neither deleted his post nor took down his account. Instagram, as you probably know, is owned by Facebook and is thus firmly ensconced within the Zuckerborg, which wants us all to believe that it is so very much concerned about truth and hate speech.
Thus does such garbage become normalized. You see a reference to Biden as a pedophile, and it seems off the wall. But then you remember he’s apologized for being handsy with women. And wasn’t he accused of sexual assault? And now look — there’s something on the internet about Democrats and pedophilia. Gosh, how are we supposed to know what to think?
In his recent exhortation to accelerate the transition to digital, Boston Globe editor Brian McGrory singled out — among others — James Pindell, who’s covering the New Hampshire primary (or #FITN, as they say) as a digital-first reporter, “rapidly pushing webbier (sorry) stories that allow the site to look less like a digital reflection of that morning’s and the next morning’s print paper.”
Now Mashable has a close-up look at exactly how Pindell is accomplishing that. Jason Abbruzzese writes that Pindell has embraced a wide range of social media, including Twitter, Instagram, Facebook, Medium and — shades of steam-powered presses from the 19th century — an email newsletter. (Not all of this is new. Pindell’s Twitter feed has been a must-read among political junkies for years.) Pindell’s work is gathered at a Globe site called Ground Game.
The approach has allowed Pindell to cover stories that are worth telling even if they’re not quite worthy of (or suitable for) print — such as his first-person account of covering Donald Trump and his hair during Trump’s recent foray into New Hampshire.
The idea, Abbruzzese reports, is to leverage Pindell’s coverage of across a variety of platforms in order to compete with national outlets like The New York Times and The Washington Post:
“We’re putting him out there deliberately in a very focused way saying, ‘This is our guy. This is the face of our coverage,'” says David Skok, digital adviser at the Globe, who helped form their strategy of pushing content out on social platforms via a single, recognizable reporter.
The strategy also fits with the Globe’s embrace of digital verticals such as Crux, which covers “all things Catholic”; BetaBoston, which follows tech and innovation; and more that I’ve heard are in the works.
Alas, as smart a move as Ground Game may be journalistically, it’s unclear, as always, how it will make money. From the Mashable piece:
The main question dogging media organizations that want to embrace this strategy of social publishing is how it affects their bottom line. Reaching more people is great, but the benefits are quickly offset if it comes at the behest of revenue.
Skok said that Pindell’s work outside of the Globe did not have direct monetization opportunities yet, but that the broader impact would hopefully attract advertisers that want to be associated with the paper’s authoritative coverage.
The folks at the Globe deserve a lot of credit for understanding the value of pushing ahead anyway.
From the vantage point of 2014, offering advice on how to write a blog feels a little like telling people how to write a proper newspaper article in 2005. “Blogging is dead,” says the (ahem) blogger Jason Kottke, overtaken by social-media platforms such as Facebook, Twitter, and Instagram.
But if the revolutionary gleam has worn off, blogging nevertheless is still a valuable tool for anyone practicing digital journalism, whether it be commentary, original reporting, photography, or video. I’ve been blogging since 2002 — on my own at first, then as the media columnist for the late, lamented Boston Phoenix, and since 2005 as the publisher and almost-sole author of Media Nation.
These days there are many places online where you can share your work — not just social platforms but also online publications such as the Huffington Post and Medium, which combine paid content with unpaid blog posts. (God help us, but such hybrids are known in some circles as “platishers.”) So why set up a solo blog?
The reason is that you need an online home that is controlled by you — not by Mark Zuckerberg or Arianna Huffington or some other digital mogul seeking to get rich from your content. Moreover, you need to establish an online identity. If you don’t, others will do it for you. “You can’t allow others to define who you are, or control the way you are perceived. This is especially true today for people in the public eye, but the more we do online the more it’ll be true for the rest of us, too,” writes Dan Gillmor in his book Mediactive. “To the extent that it’s possible to do so, you should control the reference point for people who want to know more about you and your ideas.” (In 2006 I profiled Gillmor for CommonWealth magazine.)
Dan Gillmor
Yes, I’ve uploaded this essay to Medium. I also occasionally self-publish at the Huffington Post and am a (too-) active member of Twitter and Facebook. But I’ll repost this article at Media Nation, as I do with all my work to which I have retained copyright. I don’t have complete control — I use the free blogging platform WordPress.com, and I must adhere to its policies. But I can back up my work and take it with me, and it would be easy to switch to self-hosting using free WordPress.org software if I felt the need. Just as important, the URL for Media Nation is my name: dankennedy.net.
So what is a blog? Taking the most expansive definition possible, a blog consists of content, usually text or mostly text, that is published online in reverse chronological order. That would include everything from the Washington Post’s breaking-news blog to Lisa Bonchek Adams’s diary-style blog about living with metastatic breast cancer. Dave Winer, an early Internet thinker and coder who writes the blog Scripting News, has a more specific definition, which he first gave voice to in 2003. Winer writes:
A blog is the unedited voice of a person.
The lack of editing is central, because it’s one person who’s responsible for every word. When you click the Publish button you should feel butterflies, at least sometimes, because there’s no one to pass the buck to. If someone else wrote the headline, or did a copy edit, or even reviewed what you wrote and critiqued it before it went out, it’s still writing, but it is not a blog.
I don’t believe we need to think about blogs quite that narrowly. For instance, if a journalist asks her editor to read a sensitive post before publishing, that doesn’t mean she’s not writing a blog. Still, there’s no question that a journalistic blog — which is what we are concerned about here — is different from other kinds of journalistic writing: less formal, more conversational, often with no traditional reporting (but never without research), and aimed at a small but passionate audience. (As David Weinberger and others have said, “In the future, everyone will be famous for 15 people.”)
How to write a good journalistic blog post
There are many ways that a journalist can go about writing a good blog post. It might be a sentence or two. It might be 500 words. But I think the essence of a worthwhile post can be boiled down to several elements:
Call your audience’s attention to something it doesn’t know — for instance, an environmental blogger might write about a new study regarding electric cars. Above all, don’t be boring. The lede you write for a blog post might be different from what you would write for a news story, but you still need to grab the reader by the throat and not let go.
Link to the source of your information, which could be a news article or possibly the study itself. Quote a bit from the source, keeping in mind that most of your readers won’t actually click. Shorter quotes can be put in quotation marks; longer quotes should be blockquoted. (Please note that I’m not talking about the sort of blog post that summarizes a news story so thoroughly that there is no incentive to click. I’m talking about a true value-added post. Keep reading and you’ll see what I mean.)
Bring in other sources of information. Although there’s nothing wrong with a short one-source blog post, you add value when you pull in other sources, link to them, and attempt to make sense of them.
Offer your own perspective and analysis so that your readers take away something of value that goes beyond the sources you’re quoting. If you are working for a news organization that does not normally allow you to express your opinion, then don’t. But a first-person conversational tone is appropriate. If expressing opinions is part of your job description, then have at it. In all cases, though, your tone and approach should remain journalistic. One good question to ask yourself: Is this something I would want to show a prospective employer?
Here is a blog post I wrote earlier this year about the sale of the Providence Journal that encompasses all of the elements I discuss above. Please note, though, that you could scroll through many pages of Media Nation and find only a few that are as thorough.
Some additional guidelines to keep in mind:
Ta-Nehesi Coates
Choose a beat that is narrow — but not too narrow. The best blogs are specialty sites where you can learn everything there is to know about a subject and where the blogger’s enthusiasm comes through. That is what you should aspire to. But if you pick too narrow a subject, you may find yourself hard-pressed to find enough reading material on which to feed. Boston restaurants? No problem. Ethiopian restaurants in Boston? Eh, probably not. You might make it through a week. But what are you going to do after that?
Compile a wide-ranging reading list. And keep compiling. If your blog is about climate change, you are going to want to put together a list of blogs, websites, and Twitter feeds related to that topic that you check every day. If your blog is a supplement to your regular work as a beat reporter, you might be doing what is sometimes called beat blogging — sharing short stories that might not be of general enough interest for your news organization, keeping on top of developments in your field, and interacting with your audience. (Steve Buttry offers some worthwhile thoughts about beat blogging; he has also written a good beginner’s guide to blogging.)
Maintain a conversation with the “former audience.” Dan Gillmor coined the phrase, and Jay Rosen has written about “the people formerly known as the audience.” They were referring to formerly passive news consumers who have been empowered by technology to talk back to us and among themselves. Your audience is a valuable resource. Tend to the comments on your blog. Always posts links to your blog posts on Facebook and Twitter, which is not only a good way to promote your work but is also where much of the online conversation has migrated in recent years. Remember the Dan Gillmor adage that your readers know more than you do — which is not to say that collectively they know more than you, but that someone in your audience might. Much of reporting consists of finding people who know more than we do and talking with them. Your blog (and your social-media presence) can make that easier.
Don’t try to read people’s minds. This is specialized advice, but since I write opinionated media criticism, it’s something I wrestle with from time to time. Another way of putting it is that you shouldn’t ascribe motives unless you’re willing to pick up the phone and do the reporting. For example, it’s fine to observe that the Boston Globe’s coverage of the Red Sox is soft (if you think that’s the case and can offer evidence) and that the Globe’s owner, John Henry, is also the principal owner of the Red Sox. But it’s out of bounds to speculate without interviewing the principals that Globe staff members are afraid of angering Henry, or that Henry must have sent out an edict of some sort. Facts are facts and opinions are opinions, and each has its place. Speculation is neither fact nor opinion and has no place in your blog.
Learn to use photos within the bounds of copyright law. I like to run photos with my blog posts, but I know I can’t run a photo that is the copyrighted property of, say, the Associated Press or the New York Times. Fortunately, there are troves of photos online that you can use without payment, many of them through Wikimedia Commons and Creative Commons. Be respectful of the photographer by crediting it as he or she would like and by linking to the photo. Here is an example of how I handle such credits. (You may be interested in this Q&A I did with the photographer, Gage Skidmore, for the Nieman Journalism Lab.)
Some bloggers worth paying attention to
The best way to become a good writer is to read as much good writing as you can. The best way to become a good blogger is to study blogs by people who know what they’re doing. Here are some examples from my own personal list and from my followers on Facebook and Twitter. You’ll find a range of approaches and topics here.
Note: This is just a tiny sample. I’ve left out many people, including friends, especially if they are white men writing about politics — the single most common type of blogger. If you’d like more recommendations, please take a look at the blogroll on Media Nation — and see who the people below are linking to.
Andrew Sullivan. A pioneering blogger and a former editor of The New Republic, Sullivan’s The Dish is a model in terms of linking, quoting, offering his own commentary, and posting with the regularity of a Stakhanovite. Sullivan writes most frequently about politics, but nothing is off limits. He is not on my daily must-read list, but strictly in terms of craft and discipline, he may be without peer.
Jay Rosen. The New York University journalism professor’s blog, PressThink, is perhaps the most influential in future-of-journalism conversations. Rosen writes a type of blog that I particularly admire — long, well-thought-out posts in which he attempts to make sense of many strands of information. His attention to comments is impeccable as well.
Adam Gaffin. The founder and editor of Universal Hub, which tracks and excerpts from several hundred blogs and websites in the Boston area, as well as from mainstream news sources. Updated multiple times a day, the emphasis is on the sources, not the writer — although Gaffin’s wicked sense of humor often breaks through. In 2008 I profiled him for CommonWealth magazine.
Ta-Nehisi Coates. A national correspondent at The Atlantic and an occasional columnist for the New York Times, Coates blogs powerfully and intelligently on issues related to race and culture. Beyond his blog, his essay “The Case for Reparations” may be the most important magazine article published so far in 2014.
Meg Heckman
Meg Heckman. A journalism professor at the University of New Hampshire whose blog, A site of her own, focuses on “women, tech, journalism.”
C.J. Chivers. A war correspondent for the New York Times, his blog is called The Gun.
Virginia Postrel. A libertarian and early blogger, Postrel writes the Dynamist Blog, which is worth a look.
Jim Romenesko. The original media blogger, Romenesko moved from blogging on his own to working for the Poynter Institute, and is now on his own once again at JimRomenesko.com. Essential news-biz gossip.
Ian Donnis and Scott MacKay. Their On Politics blog is a good example of a beat blog, as Donnis and MacKay cover politics for Rhode Island Public Radio.
Michael Marotta. His blog, Vanyaland, is a respected guide to alternative rock.
Marjorie Arons-Barron. Former editorial director at WCVB-TV (Channel 5), she writes a blog — often with political reporting — on politics and public affairs.
Mark Garfinkel. A staff photographer for the Boston Herald whose website, Picture Boston, is an excellent example of a local photojournalism blog.
Photo credits: Blogger(cc) by European Parliament; Dan Gillmor by Joi Ito; Ta-Nehesi Coates by David Shankbone; Meg Heckman by Dan Kennedy. All photos published under a Creative Commons license. Some rights reserved.
