Photo of Massachusetts General Hospital via Wikimedia Commons.
It was interesting to see the various levels of relationships involved in The Boston Globe’s Spotlight Team article on double-booked surgeries at Massachusetts General Hospital. I count three:
Globe owner John Henry was a trustee at Mass. General from 2005 to 2014.
The Globe and Mass. General were partners (along with Harvard and MIT) in the recently concluded HUBweek, a series of events focusing on innovation, art and culture.
One of the Mass. General patients who believes double-booking resulted in permanent injury is former Red Sox pitcher Bobby Jenks. And Henry, of course, is the Red Sox’ principal owner.
The Globe handled these relationships by disclosing Henry’s ownership stake in the newspaper and the baseball team.
More important, for those who worry that such matters will interfere with the Globe’s ability to product public-interest journalism, the story is tough and comprehensive. They’re not celebrating at Mass. General today.
There is very little to be said about The Boston Globe’s latest round of downsizing that wasn’t said in late July, when the cuts were announced in a memo from editor Brian McGrory. Poynter’s Benjamin Mullin broke the news late Thursday afternoon, and followed up with the latest McGrory memo. Boston magazine’s Garrett Quinn has a statement from the union as well.
And as I wrote for WGBHNews.org last week, the recent decision to redesign and shrink the Saturday print edition was driven by the ongoing collapse of print advertising revenues, which has affected not just the Globe but the entire newspaper business.
The size of the latest downsizing — which McGrory put at 17 voluntary buyouts and “nearly two dozen part- and full-time staffers” — was something of a surprise, and it comes on the heels of a dozen layoffs at another Globe property, Boston.com, a few weeks ago. McGrory continued:
We’ve worked beside these departing colleagues day after day, sometimes year after year. They’ve made us look good from the copy desk, traveled the world chasing major events, been pioneers in digital journalism, and brought national recognition to our features sections. They’re also our friends.
Publisher John Henry appears determined to run the Globe on at least a break-even basis, even as he invests in online coverage of specialty beats such as innovation, the Catholic Church and life sciences. But it’s clear that neither he nor anyone else has figured out how to stop the newspaper business’ downward slide.
If you’d asked me 10 years ago if I thought The Boston Globe and other metropolitan dailies would still be printing news on dead trees in 2015, I’d have replied, “Probably not.” Even five years ago, by which time it was clear that print had more resilience than many of us previously assumed, I still believed we were on the verge of drastic change — say, a mostly digital news operation supplemented by a weekend print edition.
Seen in that light, the Globe’s redesigned Saturday edition should be regarded as a cautious, incremental step. Unveiled this past weekend, the paper is thinner (42 pages compared to 52 the previous Saturday) and more magazine-like, with the Metro section starting on A2 rather than coming after the national, international and opinion pages. That’s followed by a lifestyle section called Good Life.
The larger context for these changes is that the existential crisis threatening the newspaper business hasn’t gone away. Revenue from print advertising — still the economic engine that powers virtually all daily newspapers — continues to fall, even as digital ads have proved to be a disappointment. Fewer ads mean fewer pages. This isn’t the first time the Globe has dropped pages, and I’m sure it won’t be the last. (The paper is also cutting staff in some areas, even as it continues to hire for new digital initiatives.)
How bad is it? According to the Pew Research Center’s “State of the Media 2015” report, revenue from print advertising at U.S. newspapers fell from $17.3 billion in 2013 to $16.4 billion in 2014. Digital advertising, meanwhile, rose from just $3.4 billion to $3.5 billion. And for some horrifying perspective on how steep the decline has been, print advertising revenue was $47.4 billion just 10 years ago.
The Globe’s response to this ugly drop has been two-fold. First, it’s asked its print and digital readers to pick up more of the cost through higher subscription fees. Second, even as the print edition shrinks, it has expanded what’s offered online — not just at BostonGlobe.com, but via its free verticals covering the local innovation economy (BetaBoston), the Catholic Church (Crux) and, soon, life sciences and health (Stat). Stories from those sites find their way into the Globe, while readers who are interested in going deeper can visit the sites themselves. (An exception to this strategy is Boston.com, the former online home of the Globe, which has been run as a separate operation since its relaunch in 2014.)
“I don’t quite think of it as the demise of print,” says Globe editor Brian McGrory of the Saturday redesign. He notes that over the past year-plus the print paper has added the weekly political section Capital as well as expanded business and Sunday arts coverage and daily full-size feature sections in place of the former tabloid “g” section.
“There are areas where we do well where we’re enhancing in print and there are areas where we’re looking to cut in print,” McGrory adds. “It’s a very fine and delicate balancing act.”
Some of those cuts in print are offset by more digital content. Consider the opinion pages, which underwent a redesign this past spring. (I should point out that McGrory does not run the opinion pages. Editorial-page editor Ellen Clegg, like McGrory, reports directly to publisher John Henry.) The online opinion section is simply more robust than what’s in print, offering some content a day or two earlier as well as online exclusives. This past Saturday, the print section was cut from two pages to one. Yet last week also marked the debut of a significant online-only feature: Opinion Reel, nine short videos submitted by members of the public on a wide variety of topics.
All are well-produced, ranging from an evocative look at a family raising a son with autism (told from his sister’s point of view) to a video op-ed on dangerous bicycle crossings along the Charles River. There’s even a claymation-like look at a man living with blindness. But perhaps the most gripping piece is about a man who was seriously beaten outside a bar in South Boston. It begins with a photo of him in his hospital bed, two middle fingers defiantly outstretched. It ends with him matter-of-factly explaining what led to the beating. “It was because I stepped on the guy’s shoe and he didn’t think I was from Southie,” he says before adding: “It was my godmother’s brother.”
Globe columnist and editorial board member Joanna Weiss, who is curating the project, says the paper received more than 50 submissions for this first round. “It has very much been a group effort,” Weiss told me by email. “The development team built the websites and Nicole Hernandez, digital producer for the editorial page, shepherded that process through; Linda Henry, who is very interested in promoting the local documentary filmmaking community, gave us feedback and advice in the early rounds; David Skok and Jason Tuohey from BostonGlobe.com gave indispensable advice in the final rounds, and of course the entire editorial board helped to screen and select the films.”
But all of this is far afield from the changes to the Saturday paper and what those might portend. McGrory told me he’s received several hundred emails about the redesign, some from readers who liked it, some who hated it and some who suggested tweaks — a few of which will be implemented.
Traditionally, a newspaper’s Saturday edition is its weakest both in terms of circulation and advertising. In the Globe’s case, though, the Monday, Tuesday and Wednesday papers sell a few thousand fewer copies than Saturday’s 160,377, according to a 2014 report from the Alliance for Audited Media. No doubt that’s a reflection of a Thursday-through-Sunday subscription deal the Globe offers — though it does raise the question of whether other days might get the Saturday treatment.
“We have no plans right now to change the design or the general format of those papers,” McGrory responds. “But look, everything is always under discussion.” (The Globe’s Sunday print circulation is 282,440, according to the same AAM report. Its paid digital circulation is about 95,000 a day, the highest of any regional newspaper.)
One question many papers are dealing with is whether to continue offering print seven days a week. Advance Newspapers has experimented with cutting back on print at some of its titles, including the storied Times-Picayune of New Orleans. My Northeastern colleague Bill Mitchell’s reaction to the Globe’s Saturday changes was to predict that, eventually, American dailies would emulate European and Canadian papers by shifting their Sunday papers to Saturdays to create a big weekend paper — and eliminating the Sunday paper altogether.
The Globe and Mail of Toronto is one paper that has taken that route, and McGrory says it’s the sort of idea that he and others are keeping an eye on. But he stresses that the Globeisn’t going to follow in that path any time soon.
“Right now we have no plans to touch our Sunday paper,” he says. “It’s a really strong paper journalistically, it’s a strong paper circulation-wise, it’s a strong paper advertising-wise. We’re constantly thinking and rethinking this stuff. But as of this conversation, Sunday is Sunday and we don’t plan to change that at all.”
He adds: “We’re trying to mesh the new world with the printing press, and I think we’re coming out in an OK place. Better than an OK place. A good place.”
If you get the print edition of The Boston Globe, you’ll notice something different today. The paper has undergone a considerable redesign — it looks much more like a magazine, and the Metro section starts on page two. A lifestyle section called Good Life comes after the A-section.
At 42 pages, the paper is 10 pages shorter than last Saturday’s. In a page-one message that does not appear on the Globe’s website, editor Brian McGrory writes, “Readers will still get all the news we always offer, compressed into the A section for a faster, hopefully easier reading experience.”
The opinion pages have been cut from two to one. Last Saturday, the right-hand page was filled with letters from readers.
The Saturday paper has always been the weakest for daily papers, with significantly lower circulation* and not much in the way of ads. As print advertising continues to wane, it makes sense for the Globe to put its resources into other areas, such as the Sunday print paper and digital.
Still, it will be interesting to see what customers who pay for Saturday home delivery have to say about this.
*More: I just looked at figures from the Alliance for Audited Media, and I learned that the Globe’s print circulation on Saturdays is actually better than it is on Mondays, Tuesdays and Wednesdays. This is a topic I’ll be revisiting, but for now I just want to put it up as a marker for future discussion.
Also on Thursday, The New York Times posted the results of a test showing that Boston.com loads slower than any mobile news site it measured — and that the way it handles advertising is the cause. According to the Times, it takes Boston.com 30.8 seconds to load all those ads, about three times worse than the next-worst offender.
Boston.com general manager Eleanor Cleverly responded with an email to the staff vowing to do better. A copy of her email wafted in through an open window here at Media Nation:
As you may have read, NYTimes.com published an article and related graphic, “The Cost of Mobile Ads on 50 News Websites,” that profiles performance on many of today’s most trafficked destinations. An unfortunate, but accurate conclusion from their report is that Boston.com remains a standout in the time and data burden it places on users when loading advertisements and content.
This is not news to us at Boston.com. Optimizing our mobile and desktop load time and ad experience has been top-of-mind since the beginning of the year. We are in the process of one major project, the migration of Boston.com from our legacy CMS Methode to WordPress, that has allowed us to tackle some foundational improvements in an ongoing effort to solve the problem. Further, we’ve setup collaborative teams to address our mobile ad experience and ad blocking as a BGMP-wide [that’s short for Boston Globe Media Partners] concern. Key questions and applicable solutions will be relayed over the next quarter.
We’ll continue to keep the digital group updated, but it will take changes across the organization to realize real quantitative returns. We collectively got us to this point, and it will take a collective effort, putting the reader experience first, to make Boston.com the best-in-class website we envision it to be.
My door is open to additional conversations on the topic and creative solutions are always welcome.
Mark Henderson is certainly not the first person to launch a hyperlocal website in the shadow of the daily newspaper that used to employ him. Nevertheless, his ideas about how to build the site into a sustainable business are unorthodox enough to merit attention.
Henderson, a former executive with the 150-year-old Telegram & Gazette of Worcester, Mass., unveiled the Worcester Sun in August. From the start, the Sun’s content has been protected behind a hard paywall of $2 a week. There are no discounts; if you want to subscribe for a year, it will cost you $104.
Once the Sun has attracted a critical mass of paid digital subscribers (Henderson won’t reveal the magic number except to say that it’s well short of 1,000), he’ll add a Sunday paper for $1 a week, perhaps as soon as next spring. Print matters, Henderson says, because that’s still where most of the advertising is.
“If you’re going to start something new, monetizing digital is tough,” says Henderson. “And you can’t look at print as a medium without understanding that there is a ton of money still to be made there. Especially in Sunday print. We could use Sunday print to boost us into the stratosphere, to get us into a stable orbit where we can launch other things.”
Bootstrapping paid digital to break into paid print? Matt DeRienzo, interim executive director of Local Independent Online News (LION) Publishers, says he’s skeptical but intrigued. “Sunday print is going against the grain. There’s a lot of reasons the cards are stacked against them,” says DeRienzo, the former editor of Digital First Media’s Connecticut publications, which include the New Haven Register. But he adds: “The best ideas are going to come from people who live in and care about their community and who are closest to the problem. Who’s to say it’s not going to work?”
With a population of 183,000 — the second-largest city in New England after Boston — and a median household income of about $46,000, more than $20,000 below the state average, Worcester is a city facing economic challenges. It’s precisely the sort of community that could benefit most from independent media projects such as the Sun, says Catherine Tumber, a scholar with the Dukakis Center for Urban and Regional Policy at Northeastern University.
Last week, I met Henderson and his business partner (and cousin) Fred Hurlbrink Jr. in a brightly lit coworking space on the first floor of the Innovation Center of Worcester — formerly the Franklin Street headquarters of the Telegram & Gazette, the daily newspaper where Henderson worked for nearly 25 years. Across the street is City Hall and the Worcester Common. On the other side of the common looms the mid-sized tower that is the current home of the T&G.
Henderson, 49, rose from the paper’s sports department to deputy managing editor for technology and, starting in 2009, online director. He left on June 2, 2014, the day that John Henry, who had purchased The Boston Globe and the T&G from the New York Times Company, sold the T&G to Halifax Media Group of Daytona Beach, Florida, after previously saying he intended to sell to a local group. Halifax cut about 20 journalistsfrom the full-time newsroom staff of about 80. Further cuts came a few months later when Halifax turned around and sold the paper to New Media Investment Group, an affiliate of GateHouse Media, based in the suburbs of Rochester, New York.
Hurlbrink, 38, had two stints with GateHouse — first as a copy editor at The MetroWest Daily News of Framingham and later at the Design House, run out of the Framingham plant, which handled design and some copyediting tasks for multiple GateHouse papers. In August 2014, GateHouse announced that the operation would be closed and moved to Austin, Texas.
Even with a shrunken Telegram & Gazette, Henderson and Hurlbrink find themselves in the midst of a highly competitive media environment. In addition to the T&G, Worcester is covered by MassLive.com, part of Advance Digital; GoLocalWorcester, which has sister sites in Providence, Rhode Island, and Portland, Oregon; and Worcester Magazine, whose parent company, Holden Landmark Corporation, is controlled by GateHouse Media chief executive Kirk Davis but is not part of GateHouse.
In the face of such competition, Henderson and Hurlbrink say their plan is to steer clear of breaking news and offer depth and analysis instead. “We’re never going to cover breaking news,” Henderson says. “Will we cover the opiate epidemic rather than three people who OD’d in the last 24 hours? Yeah, we’ll take a look at that. But we’ll devote the resources to do it and give people an insight that they didn’t have before.”
The Sun’s content so far reflects that philosophy, starting with the August 9 debut, which featured an essay on the city’s bygone newspaper scene by Worcester native Charles P. Pierce, the high-profile journalist and author who these days spends most of his time blogging about politics for Esquire. The Sun has also published stories on the privacy concerns posed by surveillance cameras, the city’s sagging downtown business district, and a mother’s quest to find the educational resources she needs to help her daughter with ADHD. The site also offers such quotidian fare as profiles of local businesses, editorials and, yes, obituaries.
“I think there’s a niche,” says Timothy McGourthy, executive director of the Worcester Regional Research Bureau. “I think it provides kind of a thoughtful human-interest approach to Worcester. It’s a generally positive approach to the city. I think the challenge is going to be getting the word out in the marketplace.”
The Sun’s paywall — as well as that of the T&G — is based on technology provided by Clickshare, whose website touts the software as a “flexible system” that allows for different types of paid access, billing and payment processing, and various options for e-commerce. Bill Densmore, who founded Clickshare in the mid-1990s, believes that print and digital serve two different types of audiences — and that Henderson and Hurlbrink are smart to try to serve both.
“A lean-back experience once a week makes a lot of sense to me,” says Densmore, a research fellow at the Reynolds Journalism Institute. “It’s an experiment, really, and an important one, both for the existing industry and for people starting on the digital side and wondering where that leads. I think the marriage of print and digital makes a lot of sense, particularly if you’re not trying to put out a daily paper, which increasingly seems anachronistic to me and to people in the digital world.”
Starting and maintaining a community news site is a hard way to make a living, but the allure is undeniable. LION counts about 130 member sites, and of course there many more that are not LION members. New ones pop up regularly. Just this week, The Boston Globe reported on a project called The Spark, cofounded by a former photographer for the GateHouse-owned Enterprise of Brockton.
It’s the same allure that has kept Henderson and Hurlbrink going despite setbacks — including a $150,000 Kickstarter campaign that fell well short of the mark. So far, they say, they’ve invested $200,000 in money and time. Soon they hope to unveil the first in a line of ebooks. And they’ve got plans to launch online verticals in areas such as education and local sports. “I think there are places we can go where we can be effective,” says Hurlbrink.
If all goes according to plan, they foresee a staff of 20 full- and part-time journalists. The key, adds Henderson, is to fill a niche — and not worry about what the competition is doing.
“We’ve never said we’re here to take the T&G out,” says Henderson. “Other people have. We don’t agree with that. Our stated goal is to serve our audience, the city of Worcester, the best we can. And if we have an opportunity to grow our audience, all the better.”
Should police reports at private colleges and universities be considered public records in the same way that those at public colleges and in cities and towns are? You would think so. After all, as Shawn Musgrave reports for the public-records website MuckRock:
Sworn campus police may carry weapons, make arrests and use force, just like any other officer. Statute grants special state police “the same power to make arrests as regular police officers” for crimes committed on property owned or used by their institutions. Particularly in Boston, campus borders are difficult to trace, and some of the most populous areas lie within university police jurisdiction.
Yet because police departments at private institutions of higher learning are non-governmental agencies, they are not subject to the state’s notoriously weak public-records law, which requires police departments to show its log of incidents and arrests to any member of the public upon request.
Campus police departments do not operate entirely in the dark — as Musgrave notes, they must make certain records public under the federal Clery Act. And he found that many departments provided their logs when he asked for them. But privately employed police officers exercise the same powers as those working for the public, and they should be subject to the same disclosure laws.
As Musgrave reports, state Rep. Kevin Honan, a Brighton Democrat, is sponsoring a bill that would bring campus police departments and other privately employed police officers under the umbrella of the public records law. It’s a bill that has failed several times previously. But perhaps increased public scrutiny will lead to a better result.
I thought I should say a few words about what I’m up to.
For the next year, I’ll be on sabbatical from Northeastern as I work on a book about how three business people who are passionate about newspapers are using their wealth to reinvent their papers and possibly to show the way for others. They are John Henry of The Boston Globe, Jeff Bezos of The Washington Post and Aaron Kushner of the Orange County Register. Kushner is no longer running the Register, but the print-centric orientation he took during his time at the helm has much to tell us.
My project actually became public two years ago when the Globe somehow got word. That item has proved useful in helping me to line up interviews. But only now am I embarking on the bulk of my reporting. I lost a year when I agreed to serve as interim director of Northeastern’s School of Journalism following the death of my friend and mentor Steve Burgard. Steve’s death was a difficult blow. In terms of the book, though, the delay may prove to be a good thing, as it seems to me that Henry’s and Bezos’ visions are still coming into focus.
I have a contract with University Press of New England and a year that should be (I hope) free of distractions. I’m excited to push ahead.
The Boston Globe’s David Skok is putting on yet another hat. According to Benjamin Mullin of Poynter, Skok, the Globe’s managing editor for digital and general manager of BostonGlobe.com, has been named Boston Globe Media Partners’ vice president for digital.
Among other things, Skok will be in charge of the company’s troubled Boston.com site, which in the past few weeks has seen a dozen layoffs as well as changes at the general manager’s and editor’s positions.
The announcement is well-timed given that the company seems determined to right the Boston.com ship. Globe Media chief executive Mike Sheehan last week told the Globe that a new direction for the site would be set over the next two to three months.
Donald Trump in 2011. Photo (cc) by Gage Skidmore. Some rights reserved.
By any reasonable standard of what constitutes acceptable public discourse, Donald Trump’s presidential campaign should have ended on Wednesday at about 10:50 p.m.
That’s when he set his extravagantly sprayed hair on fire by indulging in some truly dangerous myths about vaccines. It was, by any measure, a deeply irresponsible exercise. I’d call it pandering, except that it’s possible he believes his own foolishness.
It began when CNN debate moderator Jake Tapper invited candidate Ben Carson, a physician, to lambaste Trump for repeating the false claims of the anti-vaxxer movement linking vaccines to autism. Carson responded mildly — too mildly. And that gave Trump an opportunity to pounce.
“I am totally in favor of vaccines. But I want smaller doses over a longer period of time,” Trump began. A few seconds later came this: “Just the other day, two years old, two and a half years old, a child, a beautiful child went to have the vaccine, and came back, and a week later got a tremendous fever, got very, very sick, now is autistic.”
Sadly, neither Carson nor the other physician-candidate, Rand Paul, wanted to rile the conspiracy theorists they’re hoping to win over. So both men oh-so-respectfully disagreed with Trump while actually endorsing his statement that parents ought to be able to spread out the timetable for their children to get vaccinated.
“It is true that we are probably giving way too many in too short a period of time,” Carson said. Added Paul, who’s traveled down this road before: “I’m all for vaccines. But I’m also for freedom.”
In case you’re not up on all the details, Julia Belluz of Vox offers an overview of the “elaborate fraud” behind the thoroughly debunked link between vaccines and autism. As for Trump’s spread-them-out advice and Carson’s and Paul’s weasely responses, science journalist Tara Haelle wrote in Forbes:
Vaccines are very precisely manufactured to include only what is absolutely necessary to induce enough of an immune response that the body can protect itself against those diseases. So a smaller dose wouldn’t protect a child. It would stick a child with a needle for no reason at all. And spreading out vaccines? That just increases the risks to the children, including leaving them more susceptible to the diseases for a longer period of time.
So what was CNN’s responsibility in promoting Trump’s life-threatening views? Some, such as Dartmouth College political scientist Brendan Nyhan, took to Twitter to argue that Tapper shouldn’t have asked the question in the first place.
Not good – bringing vaccines into the GOP debate is a terrible idea that risks making the issue partisan http://t.co/4PVXde7ZC5
— Brendan Nyhan (@BrendanNyhan on 🟦☁️) (@BrendanNyhan) September 17, 2015
I disagree. If, God help us, Trump actually got elected president, he’s going to be besieged by anti-vaxxers demanding that he translate his rhetoric into policy. Then, too, Michele Bachmann in 2011 and Chris Christie earlier this year did enormous damage to themselves by embracing the anti-vaccine movement. Why should it be any different this time?
Still, Wednesday night felt like a botched opportunity to educate viewers about the importance of vaccines.
Media reaction to Wednesday night’s anti-vaxxer moment was slow out of the gate, but by later Thursday and on Friday it had picked up. A particularly intriguing tidbit comes from Stat, a life-sciences vertical that’s part of The Boston Globe. According to reporters Eric Boodman and Ike Swetlitz, Trump is both a donor to and supporter of Autism Speaks, which emphatically rejects the anti-vaxxer myth.
In the immediate aftermath of the debate, the most addled take was offered by The Weekly Standard’s Fred Barnes (God love him), who wrote that Trump “surprised everyone, including Dr. Ben Carson, by being well-informed on the use of vaccines. As usual, he was a powerful presence.” You can’t make this stuff up.
The New York Times Tuesday morning had little except for a line in Gail Collins’ column and an item by Margot Sanger-Katz in its liveblog; later in the day it posted a strong article by Sabrina Tavernise and Catherine Saint Louis. The Washington Post published a long post by Michael E. Miller headlined “The GOP’s dangerous ‘debate’ on vaccines and autism.” Here’s how Miller described Carson blowing the big moment Tapper handed to him:
For months, Carson has touted his medical expertise while on the campaign trail. And in the weeks since the first debate, the famed surgeon has risen in the polls as a milder-mannered, more rational alternative to Trump.
Now was his chance for a home run; a big hit as swift and incisive as any surgical operation.
Instead, Carson bunted.
In Politico, Ben Schreckinger speculated that Trump’s “weak command” of the issues — including vaccines — may be the prelude to his long-anticipated decline. “The conversation has moved beyond Donald Trump,” he wrote. Added Jamelle Bouie of Slate: “The good news is that this debate might mark the beginning of the end for Trump, who struggled to tackle substantive questions on foreign policy, his advisers, and what he’d actually do as president of the United States.”
We’ll see. Some 51 percent of respondents to a survey posted at the Drudge Report thought Trump won; Fiorina came in second with just 19 percent. It was totally unscientific, of course, but more than 680,000 people took the time to register their views.
Overall it was a dispiriting night. It was somehow appropriate that it ended with the news that right-wing hatemonger Ann Coulter was ranting on Twitter about the “f—ing Jews.” I mean, really. What else?
The vaccine issue, though, deserves to linger — and fester, and grow, until all but Trump’s most unhinged supporters understand that this man has no business being anywhere near the White House.
