Media notes: Will Lewis’ unethical ask, Biden is still old and Hub Blog is back

Photo (cc) 2016 by Dan Kennedy

Once the mishegas over the shake-up at The Washington Post dies down, we are left with a question: Is publisher Will Lewis the right person to set a new direction for Jeff Bezos’ money-losing, reader-hemorrhaging newspaper? The New York Times has some disturbing news (free link) on that front.

According to Times reporters Benjamin Mullin and Katie Robertson, executive editor Sally Buzbee clashed with Lewis over a story about new developments in the British tabloid phone-hacking scandal. Lewis had some involvement as an executive in Rupert Murdoch’s media empire, and he reportedly told Buzbee that he didn’t want the story to run. Buzbee ran it anyway. The Times reports that the exchange was a factor, though not the decisive one, in Buzbee’s decision to leave the Post rather than accept a reduced role under Lewis’ plan to reorganize the staff into three newsrooms.

And lest we forget, Max Tani of Semafor reported a couple of weeks ago that the Post’s director of newsletter strategy, Elana Zak, sent out a missive instructing staff members “don’t distribute this story” in its newsletters. At the time, Zak’s email was attributed to some sort of internal mix-up, but the Times story casts that in a new light.

Buzbee, at least, stood up to Lewis and his ethically inappropriate demand. The problem is that his handpicked new editors, Matt Murray and Robert Winnett, may prove to be more malleable.

A flawed WSJ story

The Wall Street Journal has published a lengthy inquiry (free link) into President Biden’s mental acuity that has inflamed liberal critics. I read it with an open mind, but the story, by Annie Linskey and Siobhan Hughes, is based almost entirely on the observations of partisan Republicans like former House Speaker Kevin McCarthy, who’s quoted on the record, and current Speaker Mike Johnson, who isn’t.

The article, we’re told, is based on interviews with 45 people — but apparently six of those interviews were devoted to what Johnson had told people about a meeting he had with Biden in February. The story also contradicts earlier reporting about McCarthy, who has privately praised Biden’s mental sharpness even while mocking him in public.

One of the most fair-minded, nonpartisan media observers out there is Tom Jones of Poynter Online, so I was curious as to what he would have to say about it. Here’s his take:

Is it a fairly reported story on a pertinent topic? Or is it a pointed piece based pretty much on quotes and opinions from those who don’t want to see Biden elected to a second term?

I’d go with the latter — considering the money quote is from McCarthy, another key anecdote was reported by current Republican House Speaker Mike Johnson, and other tales suggesting Biden’s decline are flimsy, at best. (For example, he sometimes talks quietly, he uses notes, and he relies on aides.)

That “money quote” from McCarthy, by the way, is this: “I used to meet with him [Biden] when he was vice president. I’d go to his house. He’s not the same person.”

Despite Murdoch’s ownership, the Journal’s news coverage is generally superb. It was the Journal’s reporting, after all, that led to Donald Trump’s 34 felony convictions last week. You have to wonder how a slanted piece like this passed muster.

Fairly or not, the Journal has raised the stakes for Biden’s June 27 debate with Trump, who, it should be said much more often than it is, is nearly as old as Biden and whose own problems with age-related mental slips tend to play out in public rather than (allegedly) behind closed doors.

Jay Fitzgerald returns

Veteran journalist Jay Fitzgerald, one of the original Boston bloggers, has revived Hub Blog (via Contrarian Boston). It looks like Jay is mainly writing an old-fashioned link blog with a few longer posts on the turmoil at The Washington Post.

I started writing an early version of this blog in 2002, shortly after Hub Blog launched. I was actually doing it by hand — I had no idea there was this thing called blogging software that automated the process of date-stamping, archiving older posts, adding permalinks and the like until Jay asked me, “What are you using.” He led me to Blogspot, though I’ve been using WordPress since 2005.

Anyway, it’s good to have Jay back in harness.

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Post notes: Buzbee’s departure, diversity concerns and a squishy-soft profile

Sally Buzbee. Photo (cc) 2018 by Collision Conf.

I’m reading everything I can find about the still-unfolding story of what’s next at The Washington Post, and I think it makes sense to hold back until the picture comes more clearly into focus. Here, though, are a few bullet points of note:

• It sounds like Sally Buzbee could have stayed as executive editor, at least for a few months, if she’d been willing to accept the reduced role that publisher Will Lewis envisions under his three-newsrooms idea. New York Times reporters Benjamin Mullin and Katie Robertson report that Buzbee told senior editors in advance of her departure, “I would have preferred to stay to help us get through this period, but it just got to the point where it wasn’t possible.”

• Lewis presided over a staff meeting Monday that devolved into a “shit show,” according to Matt Fuller and Tara Golshan of NOTUS. Particularly outspoken was political reporter Ashley Parker, who pointed out, “Now we have four white men running the newsroom.” Lewis responded, “I’ve got to do better.” Well, this was his chance, and now all the top jobs have been filled. NOTUS, by the way,  is part of the Allbritton Journalism Institute, begun recently by Robert Allbritton, the former publisher of Politico, part of a family whose members are ancient rivals of the Post going back to the long-gone Washington Star.

• Check out this squishy-soft Post feature on the new top editors, Matt Murray and Robert Winnett. I don’t want to judge the Post on one article, and in fact this story on Buzbee’s departure is straightforward and reasonably tough. But I’m reminded of some of the brutally candid stories the Post produced after Jeff Bezos announced in August 2013 that he was buying the paper. As I wrote in my 2018 book “The Return of the Moguls”:

Indeed, within days of the announcement that he would buy the paper, the Post published an in-depth examination of Bezos and Amazon that could fairly be described as warts and all — he was described as “ruthless” and a “bully” in his dealings with competitors and a boss who was known for launching “tirades” that “humiliated colleagues.” An infamous story was repeated about Amazon stationing an ambulance outside one of its Pennsylvania warehouses during a heat wave rather than installing air conditioning…. Shel Kaphlan, Bezos’s first employee, who left Amazon after his role within the company was marginalized, was quoted as saying, “I saw him just completely destroy people on several occasions.” Kaphlan added that he felt “nauseous” at the prospect of Bezos owning the Post and the possibility that he would convert it “into a corporate libertarian mouthpiece.” If there is an example of newspaper reporters’ sucking up to the new boss, well, this was surely its opposite.

As is his custom, Bezos refused to cooperate with the team of reporters who worked on that story. But the national investigative reporter Kimberly Kindy, who was among those journalists, told me there were no repercussions from Bezos after publication. “I don’t think that we have shied away from covering him. And he certainly has invited us to,” she said.

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Jeff Bezos is reinventing The Washington Post — again. And this time he’s on his own.

Jeff Bezos. Painting (cc) 2017 by thierry ehrmann.

Having tracked the rise of The Washington Post under owner Jeff Bezos, executive editor Marty Baron and chief technologist Shailesh Prakash in my 2018 book “The Return of the Moguls,” I’ve watched its dispiriting decline with sadness. On Sunday, that decline was underscored by Sally Buzbee’s departure as executive editor. CNN media reporter Oliver Darcy has the story.

Lest we forget, Bezos did not choose Baron and Prakash; rather, he inherited them from Graham family ownership after he bought the paper in 2013 for $250 million. And though Bezos had the good sense to keep them and give them the resources they needed, it was their vision that created a great digital, nationally focused news organization that was positioned perfectly for the rise of Trump. Maybe an early warning sign was that when Bezos did get to make a big hire, he chose Ronald Reagan apparatchik Fred Ryan as publisher. As Baron makes clear in his book “Collision of Power,” Ryan did not prove to be an inspired choice.

Since Donald Trump left office, it’s been nothing but a downhill slide for the Post, which, according to the new publisher, Will Lewis, lost $77 million last year and about half its audience since 2020. Was that entirely the fault of Buzbee, a former Associated Press executive editor who took the Post’s helm after Baron retired in early 2021? Of course not. But it all happened on her watch, so it’s not a surprise that she’s leaving.

As Poynter media reporter Tom Jones points out, it’s not 100% clear that Buzbee was fired. It’s possible that she decided she wanted nothing to do with Lewis’ recently articulated vision, which includes having “AI everywhere in our newsroom,” according to Semafor media reporter Max Tani. Ugh.

The new executive team sets off some alarm bells. Lewis is a former publisher of Rupert Murdoch’s Wall Street Journal who reportedly was involved in helping Murdoch clean up his tabloids’ phone-hacking scandal in the U.K. a dozen years ago, according to David Folkenflik of NPR. Buzbee will be replaced on a temporary basis by Matt Murray, a former editor-in-chief of the Journal. After the 2024 election, Murray will slide over to a newly created position creating service and social media journalism while the main news product will be under the direction of Robert Winnett, currently deputy editor of The Telegraph Media Group, a right-wing news organization. Media critic Dan Gillmor wrote on Mastodon:

The Washington Post is about to lurch sharply to the right politically as former Murdoch apparatchik solidifies his grip on the organization. Current editor Buzbee is out, and he’s bringing in people from Murdoch’s Wall Street Journal and the Telegraph (right-wing UK news org).

I’m willing to wait and see, in part because The Wall Street Journal remains a great newspaper notwithstanding its editorial page, whose right-wing orientation precedes Murdoch’s ownership. I’m deeply concerned about what Lewis has in mind with his artificial intelligence initiative, though.

For the second time since he bought it in 2013, Jeff Bezos is faced with the challenge of reinventing The Washington Post. He succeeded spectacularly the first time, with years of growth, profitability and influence. This time, though, he’s doing it with people he chose himself — and there are caution signs all over the place.

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Reasons for optimism amid a startling run of newsroom cuts

I spoke with CNN’s Jon Passantino via email today for a story in the Reliable Sources newsletter about some causes for hope amid a startling run of newsroom cuts. Here’s what I said:

“Billionaire newspaper ownership is coming under fire lately because of [Los Angeles Times owner Patrick] Soon-Shiong’s fecklessness and because Jeff Bezos has hit a few bumps with the [Washington] Post, although I think that will prove to be temporary,” Kennedy told CNN, pointing to recent successes at The Minneapolis Star Tribune and The Boston Globe newspapers.

“There are reasons to be optimistic given the hundreds of independent local news organizations that have sprouted up in recent years,” he said. “The challenge is that coverage at the hyperlocal level is hit or miss, as some communities are well-served and others — especially in rural areas and in urban communities of color — tend to be overlooked.”

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How the NY Times over-interprets its reporting about billionaire media owners

Jeff Bezos. Photo (cc) 2019 by Daniel Oberhaus.

The New York Times has published a story (free link) that calls into question the rise of billionaires who own news organizations, noting that The Washington Post under Jeff Bezos, the Los Angeles Times under Patrick Soon-Shiong and Time magazine under Marc Benioff are all losing money. True enough. My problem with the story is that reporters Benjamin Mullin and Katie Robertson try too hard to impose an ubertake when in fact there’s important background with each of those examples. Mullin and Robertson write:

All three newsrooms greeted their new owners with cautious optimism that their business acumen and tech know-how would help figure out the perplexing question of how to make money as a digital publication.

But it increasingly appears that the billionaires are struggling just like nearly everyone else. Time, The Washington Post and The Los Angeles Times all lost millions of dollars last year, people with knowledge of the companies’ finances have said, after considerable investment from their owners and intensive efforts to drum up new revenue streams.

The role of wealthy newspaper owners is something of ongoing interest to me. My last book, “The Return of the Moguls” (2018), focused on the Post, The Boston Globe and the Orange County Register in Southern California, owned by a rich Boston-area businessman named Aaron Kushner. At the time the book came out, the Post was flying high, the Globe was muddling along and the Register was failing; it eventually fell into the hands of the slash-and-burn hedge fund Alden Globe Capital. The Post’s and the Globe’s fortunes have since moved in opposite directions.

Here are the particulars that get glossed over in Mullin and Robertson’s attempt to impose an overarching framework:

• Bezos, who bought the Post in 2013, made deep investments in technology and built up the staff. The result was years of growth and profits, which only came sputtering to a halt after Donald Trump left the White House. Former executive editor Marty Baron, in his book “Collision of Power,” suggests that, over time, a disciplined approach to hiring became more lax. In other words, the Post got ahead of itself and is now in the midst of a reset. A new publisher, William Lewis, begins work this month, and we’ll see if he can articulate a strategy that amounts to more than “just like the Times only not as comprehensive.”

• Benioff bought a dog and, predictably, it’s going “woof woof.” Time was the largest of the Big Three newsweeklies, along with Newsweek and U.S. World & News Report; it’s also the only one of the three that still exists in a somewhat recognizable form. Newsweeklies succeeded because, pre-internet, you couldn’t get great national papers like the Times, the Post and The Wall Street Journal delivered to your doorstep. Not only is there no discernible reason for them to exist anymore, but the leading newsweekly these days, at least in terms of cachet, is The Economist.

• Not all billionaire owners are in it for the right reasons, and Soon-Shiong has proven to be an uncertain leader. Does he care about the Los Angeles Times or not? He’s built it up; now he’s tearing it down. He recently pushed out his executive editor, Kevin Merida, the most prominent Black editor in the country, and he’s done some truly awful things such as delivering Tribune Publishing’s papers to Alden Global Capital and more recently selling The San Diego Union-Tribune to Alden.

So what does that tell us about billionaire owners? Not much. As Mullin and Robertson acknowledge, some are doing just fine, including The Boston Globe under John and Linda Henry and The Atlantic under Laurene Powell Jobs. They could have also mentioned the Star Tribune of Minneapolis under Glen Taylor or, for that matter, The New York Times, a publicly traded company that is nevertheless under the tight control of the Sulzberger family. I don’t think the Sulzbergers are billionaires, but they are not poor.

At the moment, it seems that the only two viable models for large regional dailies is individual ownership by wealthy people who are willing to invest in future profitability and nonprofit ownership, either in the form of a nonprofit organization owning a for-profit paper, as with The Philadelphia Inquirer and the Tampa Bay Times, or a paper that goes fully nonprofit, as with The Salt Lake Tribune and The Baltimore Banner. The Banner is a digital startup that nevertheless is attempting to position itself as a comprehensive replacement for The Baltimore Sun. The Sun, in turn, was one of the Tribune papers that Soon-Shiong helped gift-wrap for Alden, and just this past week was sold to right-wing television executive David Smith.

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Why we should be wary of The Baltimore Sun’s return to local ownership

The Baltimore Sun’s convoluted ownership journey took an unexpected turn on Monday. The notorious hedge fund Alden Global Capital, which acquired the paper as part of its purchase of Tribune Publishing in 2021, sold the Sun to David Smith, who’s executive chairman of the television network Sinclair. The price has not been disclosed.

Smith is a Baltimore guy, and he’s buying the Sun as an individual — that is, the Sun will not be part of Sinclair. In that respect, the deal is similar to Jeff Bezos’ purchase of The Washington Post in 2013. The Post is not part of Amazon, although the mega-retailer was enlisted to sell discount descriptions to the Post, especially during the early years of Bezos’ ownership.

We are in the early hours of the Sun deal, so we don’t know how this is going to play out. It’s striking how much fear and criticism I’ve seen given Alden’s reputation as the worst newspaper owner on the planet, infamous for slashing newsrooms, selling off real estate and making journalists work out of their homes. Normally a transfer to independent ownership would be celebrated, and, in fact, Smith might provide an infusion of cash and energy. Then again, he might also bring his toxic brand of right-wing politics to the Sun.

The Sun is the flagship of a regional group that also includes the Capital Gazette in Annapolis, Maryland, the site of a horrific mass shooting some years ago.

This didn’t have to happen. Back when Tribune was for sale, Baltimore hotel magnate Stewart Bainum reached an agreement to buy the Sun from Alden once Alden had acquired Tribune. Bainum, though, came to believe that Alden was not adhering to that agreement, and he wound up bidding for all of Tribune’s nine major-market newspapers.

Although Bainum was offering more money than Alden ($680 million versus $635 million), word at the time was that Alden’s bid was more straightforward, and the vulture capitalists won the prize. Among other things, Patrick Soon-Shiong, the billionaire owner of the Los Angeles Times and then a member of Tribune’s board, declined to stop the sale to Alden, for which he was roundly criticized.

Bainum, meanwhile, used some of his wealth to found The Baltimore Banner, a nonprofit digital venture that immediately established a reputation for journalistic excellence. It will be fascinating to see whether Smith rebuilds the Sun into a worthy competitor to the Banner, or if instead he uses it to grind his political axe.

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Kevin Merida’s departure from the LA Times raises doubts about its billionaire owner

Kevin Merida. Photo (cc) 2021 by Michifornia.

There’s some very bad news coming out of Los Angeles this week. Kevin Merida, the executive editor of the Los Angeles Times, is stepping down after just two and a half years on the job. Merida, who previously held high-level jobs at The Washington Post and ESPN, is perhaps the country’s most prominent Black editor, and his departure raises serious questions about the LA Times’ owner, billionaire Patrick Soon-Shiong, who bought the paper in 2018.

Soon-Shiong has certainly been a better steward than a corporate chain or hedge fund would have been, but his time at the helm has been unsteady. He wants to grow toward profitability, but he keeps cutting the staff. Twice he has gone out of his way to deliver newspapers into the arms of the undertakers at Alden Global Capital, doing nothing to stop Alden’s acquisition of Tribune Publishing’s nine major-market dailies in 2021 and then selling The San Diego Union-Tribune to Alden in 2023.

Poynter media columnist Tom Jones notes that Soon-Shiong is now trying to reassure the LA Times newsroom that Merida’s departure will not lead to a similar fate:

Perhaps sensing the uneasiness of his newsroom, Soon-Shiong wrote in a note, “Our commitment to the L.A. Times and its mission has not wavered since the inception of our acquisition. However, given the persistent challenges we face, it is now imperative that we all work together to build a sustainable business that allows for growth and innovation of the L.A. Times and L.A. Times Studios in order to achieve our vision.”

Benjamin Mullin, writing in The New York Times, reports that Merida clashed with members of Soon-Shiong’s family over Merida’s edict that staff members who signed a petition condemning Israel’s war in Gaza would be temporarily banned from covering stories related to the war. Whether or not you think Merida was clinging to outmoded ethical standards, you can’t say that move was controversial. Indeed, two New York Times contributors resigned, apparently under pressure, after signing a similar letter.

At one time it looked like wealthy individual owners might be a solution to the news crisis — not that they could be expected to underwrite losses forever, but they could certainly provide the runway needed to build a new, sustainable business model. Now, with Jeff Bezos’ Washington Post floundering, it looks like the only wealthy newspaper owners who’ve fulfilled their promise are John and Linda Henry at The Boston Globe and Glen Taylor at the Star Tribune of Minneapolis.

Sadly, it’s hard to be optimistic about the future of the LA Times under Soon-Shiong.

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A possible way forward for The Washington Post: Go local

Photo (cc) 2013 by Esther Vargas

Matthew Yglesias has some thoughts about the state of the media business and why there were so many layoffs in 2023 at high-profile news organizations like BuzzFeed (which closed its news division), NPR and Vox Media. There is very little new in his observations, but I was interested to see that he’s complaining about The Washington Post’s local coverage under Jeff Bezos. Yglesias writes:

What has bothered me, personally, about Bezos’ stewardship of the Post is that through the process of first growing and then shrinking the newsroom, he’s left coverage of local issues worse off than it was before. His aspiration upon taking over was to make the Post a “national and even global publication,” and during the growth years, his investment priorities reflected that. Perry Stein used to cover DC Public Schools, and I think DC residents with school-aged children really appreciated her work. But when she got a promotion, it wasn’t to do something bigger covering DC government or regional issues, it was to cover the Justice Department, where she’s churning out Trump trial stories.

When I was reporting on the Post for my 2018 book, “The Return of the Moguls,” the paper was in the midst of an enormous growth curve, briefly shooting ahead of The New York Times in digital traffic and consistently earning profits. Bezos’ vision of reinventing the Post as a national digital publication — leaving behind the Graham family’s “Of Washington, For Washington” marketing pitch — was a huge success. But the paper has not done well since Trump left the presidency, and is now losing money and circulation.

As Yglesias writes, and as I’ve written on several occasions, the Post’s current position as being pretty much like the Times only not as comprehensive just isn’t tenable in the long run. One thing it could do is reposition itself as being “of Washington, for Washington” while at the same time maintaining its commitment to national and international news. During the early Bezos years, the Post actually offered two digital editions. One included all of the Post’s journalism; the other was a cheaper, more colorful product that omitted local news and that was aimed at the national market. Clearly there were people at the Post back then who knew they could charge a premium for local. Why not embrace that again?

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Despite warning signs, Lewis may prove to be an inspired choice as Post publisher

Will Lewis (photo via LinkedIn)

The Washington Post has named a new publisher to replace Fred Ryan, who left earlier this year amid widening losses, falling circulation and a reported rift with executive editor Sally Buzbee. Ryan will be succeeded by Will Lewis, and there are some flashing lights we ought to pay attention to.

For one thing, Lewis was knighted by King Charles III on the recommendation of Boris Johnson. For another, he is a former top lieutenant to Rupert Murdoch, although he denies that he and Murdoch are close. Weirdly, a Post profile of Lewis says that “Lewis disagrees with media descriptions of him as a former ‘Murdoch lieutenant,’” but it’s a simple fact. It doesn’t mean that he still speaks to Murdoch or that he doesn’t have his own set of values.

Lewis is the founder, CEO and publisher of a project called The News Movement, which the Post describes as “a social-first media business providing nonpartisan news to Gen Z.” The homepage offers BuzzFeed-style clickbait, but Lewis also has a background in serious journalism.

In other words, there are warning signs, but Lewis may turn out to be an inspired choice. That said, Post owner Jeff Bezos’ hiring record is mixed. Ryan always struck me as not quite right for the job, something confirmed by former executive editor Marty Baron in his book “Collision of Power.” Among Ryan’s last acts was presiding over the death of the Post’s gaming vertical, one of the few features the paper offered that appealed to a younger readership.

Bezos’ pick for editorial page editor, David Shipley, has not improved the Post’s opinion section, which, with few exceptions, has been dismal for many years. The jury is still out on Buzbee. She was well-regarded in her previous job as executive editor of The Associated Press. Her performance at the Post strikes me as solid, but I’m not sure what her vision is. Perhaps her tense relationship with Ryan held her back.

Final fun fact: The New York Times beat the Post in breaking the news about Lewis’ hiring. Yes, I know it can be difficult to report on your own institution, but good grief.

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Book review: Marty Baron has written a plea for journalism that isn’t afraid to tell the truth

Photo (cc) 2017 by Álvaro García Fuentes

For more than eight years, The Washington Post experienced a second golden age. From late 2013, when Amazon founder Jeff Bezos bought the storied paper for $250 million, through the early months of 2021, when Donald Trump left the White House and a new administration began to settle in, the Post was firing on all cylinders. Thanks to Bezos’ strategic investments in technology and an expanded news report, the Post emerged as a real competitor to The New York Times for the first time since the 1970s.

That second golden age also overlapped with Martin Baron’s time as executive editor of the Post. In his new book, “Collision of Power: Trump, Bezos, and The Washington Post,” Baron tells the story of those years, offering a behind-the-scenes look at the end of the legendary Graham era; how Bezos quickly transformed a shrinking, mostly regional newspaper into a national digital media outlet; and the challenge of covering Trump, whom Baron frankly, and repeatedly, calls an “authoritarian.”

I’ve covered Marty Baron off and on for years, back when he was editor of The Boston Globe and I was the media columnist for The Boston Phoenix, and later when I was reporting on the Post for my 2018 book, “The Return of the Moguls: How Jeff Bezos and John Henry Are Remaking Newspapers for the Twenty-First Century.” Baron is both accessible and accountable, but he can also be intimidating and a bit defensive. He deserves his reputation as the best editor of his era, not just at the Times but at the Globe and, before that, the Miami Herald. Continue reading “Book review: Marty Baron has written a plea for journalism that isn’t afraid to tell the truth”