Yes, The Washington Post is in crisis, but its declining print circulation numbers are meaningless

The washingtonpost.com homepage for Dec. 20, 1996, via the Internet Archive.

It’s been 30 years since newspapers began migrating to the web, and some observers are still obsessing over print circulation figures.

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Take, for a recent example, The Washington Post. Vince Morris of Washington City Paper reported last week that Metro, Sports and Style are going to be merged into one print section on most days, depriving residents of the DC area of a standalone section comprising local news. Morris called the announcement “grim,” even though he noted that executive editor Matt Murray said in a memo to readers that the move will not mean less coverage. Morris also writes:

According to data provided to City Paper by the Alliance for Audited Media, the Post’s paid average daily circulation is now down to just 97,000, with roughly 160,000 on Sundays. That’s a fraction of the 250,000 average daily circulation five years ago, when the Post was one of the largest newspapers in the country by circulation.

Piling on is Andy Meek of Forbes, who writes of those print numbers: “To put that in perspective: 97,000 is the sort of figure you’d expect to see from a mid-size regional paper like The Minnesota Star Tribune or The Seattle Times. Not from a globally recognized newsroom with multiple Pulitzers to its name.”

Now, it’s true that paid print has held up much better at The New York Times (244,000 on weekdays, 606,000 on Sundays) and The Wall Street Journal (449,000 on weekdays, 506,000 for its weekend edition). But print has long since ceased to matter. The Times, after all, has 11 million digital-only subscribers and the Journal has around 4 million.

And therein lies the true crisis for The Washington Post.

As Morris writes, the Post stopped reporting its paid digital circulation some time ago. Last fall, when owner Jeff Bezos began taking a wrecking ball to the paper’s opinion section by killing a planned endorsement of Kamala Harris just before the election, paid digital was thought to be around 2.5 million. About 200,000 vanished overnight. And who knows what it is today after further damage caused by high-profile resignations such as that of Pulitzer Prize-winning cartoonist Ann Telnaes and Bezos’ announcement that he planned to transform the opinion pages into some sort of cheerleading free-market hellhole.

Bezos’ ethically challenged publisher, Will Lewis, has had exactly one good idea since he was hired in late 2023: to start a premium newsletter of local and regional coverage for readers who live in Washington and its suburbs. But if that’s ever been mentioned again, word of it somehow escaped me.

The Washington Post is in deep, deep trouble. After 10 years of sterling sterling stewardship, Bezos has transformed himself into the owner from hell, damaging the reputation of a still-great news organization that he did so much to build up.

Evidence of the destruction is all around. But you won’t find it in the paper’s irrelevant print circulation numbers.

Ann Telnaes’ Pulitzer sends a message to Jeff Bezos; plus, Pulitzer notes, and Ezra Klein blurs a line

Ann Telnaes is a worthy recipient of the Pulitzer Prize for illustrated reporting and commentary; after all, she previously won in 2001, and she was a finalist in 2022. Her winning portfolio is trademark Telnaes, portraying Donald Trump as a dumpy, orange-faced gnome who somehow manages to be simultaneously menacing and pathetic.

At the same time, I think it’s unavoidable to conclude that the Pulitzer judges, in recognizing Telnaes, were sending a message to Washington Post owner Jeff Bezos. Telnaes quit in January after opinion editor David Shipley killed a cartoon that made fun of billionaires for sucking up to Donald Trump — including Bezos.

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Shipley later followed Telnaes out the door after Bezos decreed that the Post’s opinion pages would henceforth be dedicated exclusively to “personal liberties and free markets.”

As Poynter media columnist Tom Jones observes, the Pulitzer board took note of Telnaes’ departure earlier this year by hailing her “fearlessness that led to her departure from the news organization after 17 years.”

Continue reading “Ann Telnaes’ Pulitzer sends a message to Jeff Bezos; plus, Pulitzer notes, and Ezra Klein blurs a line”

Jeff Bezos blows up The Washington Post’s opinion section, embracing all MAGA, all the time

Jeff Bezos. Illustration (cc) 2017 by thierry ehrmann.

I was hoping that Jeff Bezos had gotten it out of his system. After his disastrous decision to cancel The Washington Post’s planned endorsement of Kamala Harris, which cost the paper some 250,000 subscriptions, and his subsequent sucking up to Donald Trump, the billionaire had been quiet recently.

The news section’s coverage of the calamitous Trump White House has been excellent, and the Post’s deputy managing editor, Mike Semel, has said that subscriber conversions “are strong and growing at a near-record pace,” according to media reporter Oliver Darcy.

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But it was too good to be true. New York Times media reporter Benjamin Mullin reports (gift link) that opinion editor David Shipley is quitting after Bezos issued an edict calling for the section to go full MAGA. No longer will the Post offer a heterodox opinion section of liberals, moderates and conservatives. Rather, it will be more like The Wall Street Journal’s ultraconservative opinion section, only (I’ll predict) not as smart. Mullin writes:

“I am of America and for America, and proud to be so,” Mr. Bezos said, in an email to The Post’s employees on Wednesday. “Our country did not get here by being typical. And a big part of America’s success has been freedom in the economic realm and everywhere else. Freedom is ethical — it minimizes coercion — and practical; it drives creativity, invention and prosperity.”

In his note, Mr. Bezos said that he asked Mr. Shipley whether he wanted to stay at The Post, and Mr. Shipley declined.

“I suggested to him that if the answer wasn’t ‘hell yes,’ then it had to be ‘no,’” Mr. Bezos wrote.

You can read the full text of Bezos’ message on Mullin’s Bluesky feed.

Shipley had to endure the embarrassment of the Harris non-endorsement and then took one for the team when he killed an Ann Telnaes cartoon mocking Bezos and other corporate titans as they groveled at Trump’s feet. Shipley’s reasoning at the time — that there had already been enough of such opinionating — was disingenuous, and Telnaes, a Pulitzer Prize winner, quit. But Shipley is standing tall today.

I have to assume this will set off a mass exodus from the Post’s opinion section. Good thing that Jonathan Capehart survived the purge at MSNBC that claimed Joy Reid.

A few random observations:

• Bezos says, “We are going to be writing every day in support and defense of two pillars: personal liberties and free markets. We’ll cover other topics too of course, but viewpoints opposing those pillars will be left to be published by others.” Hmmm … personal liberties and free markets? If Bezos is serious, then that would mean the new Post opinion section will be deeply anti-Trump: opposed to tariffs and in favor of reproductive and LGBTQ rights. But of course that’s not what he means. He’s adopting the up-is-down rhetoric of the MAGA movement.

• Bezos explicitly rejects the idea of a heterodox opinion section, arguing that it’s not necessary because “the internet does that job.” For years, the Post’s opinion section has been center-right, with a few liberals and a few Trumpers. Now The New York Times stands alone of the three major national papers in offering something close to the full spectrum. It’s kind of the mirror image of what the Post had been up until now — that is, the Times has been center-left, with a few conservatives but no Trump supporters.

• Does Bezos want the Post’s news pages to continue as tough, fair, independent truth-seekers with no interference from the owner? That’s how it works at the Journal, whose news pages continue to kick butt despite the right-wing opinion section and despite Murdoch ownership. Bezos was a very good steward of the Post from the time he bought it in 2013 until about a year ago, when he hired Fleet Street veteran and former Murdoch executive Will Lewis as publisher and kept him on even as questions about Lewis’ ethics mounted. I’m hoping for the best from the Post’s news section, but I’m bracing for the worst.

The Washington Post suffers another self-inflicted blow as Ann Telnaes quits over a killed cartoon

The rough draft of the Ann Telnaes cartoon that was killed by her editor. Via Telnaes’ newsletter, Open Windows.

The latest self-inflicted blow to The Washington Post has been rocketing around the internet since Friday. Ann Telnaes, a Pulitzer Prize winner whose wickedly funny editorial cartoons have graced the Post’s opinion section since 2008, quit after opinion editor David Shipley killed a cartoon that made fun of billionaires for sucking up to Donald Trump — including Post owner Jeff Bezos. Telnaes writes in her newsletter, Open Windows:

As an editorial cartoonist, my job is to hold powerful people and institutions accountable. For the first time, my editor prevented me from doing that critical job. So I have decided to leave the Post. I doubt my decision will cause much of a stir and that it will be dismissed because I’m just a cartoonist. But I will not stop holding truth to power through my cartooning, because as they say, “Democracy dies in darkness.”

She’s wrong about one thing: Her resignation has created an enormous stir. Right now it’s trending at The New York Times and is No. 7 on The Boston Globe‘s most-read list. It’s all over social media as well.

The rough draft of Telnaes’ cartoon (above) shows Bezos and fellow billionaires Mark Zuckerberg of Meta, Sam Altman of Open AI and Los Angeles Times owner Patrick Soon-Shiong kneeling before a giant statue of Trump. Three are holding bags of money in supplication. I’m not sure what Soon-Shiong is doing, though he appears to be wielding a container of lipstick. Mickey Mouse somehow figures into it as well.

Shipley, who was hired in 2022, is trying to do damage control, saying in a statement reported by New York Times media reporter Benjamin Mullin that he was simply engaged in normal editing and believed that the Post was running too much commentary about Trump’s billionaire courtiers:

Not every editorial judgment is a reflection of a malign force. My decision was guided by the fact that we had just published a column on the same topic as the cartoon and had already scheduled another column — this one a satire — for publication. The only bias was against repetition.

I’m going to take Shipley at his word. Opinion editors should assert themselves from time to time and insist on less repetition. But not in this particular instance. Given the fraught nature of Bezos’ recent Trump-friendly moves, including his decision to kill the Post’s endorsement of Kamala Harris and to donate $1 million to Trump’s inaugural fund (which is what Telnaes was mocking in her cartoon), Shipley should have left this one go.  By killing Telnaes cartoon, he acted in a deeply irresponsible manner at the worst possible time. And he lost one of his brightest stars.

I’ve enjoyed Telnaes’ work for years. During the Trump presidency, she often drew animated cartoons that were published on the Post’s digital platforms. Under her skillful pen, Trump was a grotesque figure, covered with makeup with his long red tie often reaching the floor.

Sadly, we are at a moment when editorial cartooning in general is on the decline, and it’s not a given that Telnaes will be picked up by another paper. The Times, which has been scooping up disaffected Posties, famously does not run editorial cartoons. Shipley says he hopes Telnaes will reconsider, but that seems unlikely.

No doubt Telnaes won’t come cheap. But several papers distinguished themselves with tough anti-Trump opinionating during the 2024 campaign, including The Boston Globe and The Philadelphia Inquirer, and I hope one of them sees fit to open up their checkbook and bring her on. The Atlantic, which like the Times has been hiring former Post staffers, is a possible landing spot as well.

The fallout from the Post’s gutless decision; plus, my 2018 book portrayed a very different Bezos

Former Washington Post (and Boston Globe) top editor Marty Baron, left, with his old Globe colleague Matt Carroll, now a journalism professor at Northeastern University. Photo (cc) 2024 by Dan Kennedy.

The fallout over Washington Post owner Jeff Bezos’ decision to kill his paper’s endorsement of Kamala Harris has been widespread and withering, according to Hadas Gold and Brian Stelter of CNN.

Internally, 15 Post opinion writers signed a piece calling the decision (gift link) a “terrible mistake.” (The tease says 16, so perhaps the number is still growing.) Ruth Marcus and Karen Tumulty have weighed in separately. Ann Telnaes has a gray-wash cartoon headlined, inevitably, “Democracy Dies in Darkness.” Editor-at-large Robert Kagan has resigned. The legendary Watergate reporters Bob Woodward and Carl Bernstein issued a statement called the decision not to endorse “surprising and disappointing.”

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Externally, Max Tani of Semafor reports that some 2,000 Post subscribers had canceled by Friday afternoon.

If Bezos is still capable of shame, then the most wounding reaction had to be that of his former executive editor, Marty Baron, who took to Twitter and posted:

This is cowardice, with democracy as its casualty. @realdonaldtrump will see this as an invitation to further intimidate owner @jeffbezos (and others). Disturbing spinelessness at an institution famed for courage.

Make no mistake: Bezos owns this decision. New York Times media reporters Benjamin Mullin and Katie Robertson write that the Post’s opinions editor, David Shipley, and even the ethically challenged publisher, Will Lewis, tried to talk him out of it, although they note that a Post spokeswoman disputed that and called it a “Washington Post decision.” Continue reading “The fallout from the Post’s gutless decision; plus, my 2018 book portrayed a very different Bezos”