McNamara rips would-be Globe owner on political ads

Eileen McNamara
Eileen McNamara

Former Boston Globe legend Eileen McNamara has posted some disturbing news about Aaron Kushner, who tried to buy the Globe a few years ago and who may make another run at the paper now that the New York Times Co. has put it up for sale.

Writing for the Cognoscenti site at WBUR.org, McNamara reports that Kushner — a Boston-area native who bought the Orange County Register in 2012 — did exactly the wrong thing when two city councilors complained about an ad placed by a citizens group called Save Anaheim. The ad accused them of violating California’s open meeting law — accurately, according to McNamara. But Kushner’s response was to tell his advertising department to stop taking ads that criticize politicians by name.

(The story was first reported by Voice of Orange County, which McNamara credits.)

McNamara writes:

It is hard enough for grassroots organizations to be heard in politics in the wake of the 2010 U.S. Supreme Court decision in Citizens United, which allows corporations to dump unlimited amounts of cash into the electoral process. A free and independent press is all we have to level the playing field. Save Anaheim’s protests online are little match for the bullhorn wielded by City Hall, especially if the city’s largest newspaper refuses to carry its dissenting views to a wider audience.

McNamara, a Brandeis professor who won a Pulitzer Prize back when she was a Globe columnist, says that when she reached out to Kushner for comment, he declined the opportunity. [But see update below.] So can we call that strike two? To be fair, Kushner did talk with Voice of Orange County, saying he acted not to curry favor with the councilors but because “we don’t like negative political advertisements.”

As McNamara notes, Kushner has been winning plaudits for investing in the Register rather than cutting its budget, although it remains to be seen whether his print-centric approach will pay off in the long run.

For Globe-watchers, it’s been easy to fantasize about Kushner — possibly allied with the members of the Taylor family, who used to own the paper — returning it to its status as a locally owned institution.

Well, maybe not so fast.

Update: Kushner has now posted a comment to McNamara’s item. Among other things, he says was concerned that the Save Anaheim ad could have resulted in a libel suit against the Register. Not sure that I agree, but his response is detailed, thoughtful and civil.

The New Haven Register previews “The Wired City”

New Haven Register reporter Luther Turmelle has written a very kind preview of my forthcoming book, “The Wired City: Reimagining Journalism and Civic Life in the Post-Newspaper Age.” The book is largely about the New Haven Independent, a nonprofit online-only news organization founded in part to compete with the Register for city and neighborhood news.

Boston Globe fun-with-numbers edition

Ken Doctor’s analysis of the “newsonomics” of The Boston Globe’s pending sale continues to yield rich insights. One part I find particularly interesting is his estimate that the Globe’s natural ceiling for digital subscriptions is probably in the vicinity of 105,000. It’s currently 28,000.

(As I’ve explained before, the auditors also give the Globe credit for seven-day print subscribers who access BostonGlobe.com at least once a week, which means the paper currently reports having 50,000 digital subscribers.)

The Globe charges about $15 a month for digital subscriptions, with or without home delivery of the Sunday print edition. Yes, there are a lot of discounts in there, but just as a quick math exercise, let’s pretend there aren’t. So:

105,000 x $15 x 12 months = $18.9 million per year

If you figure an average of $100,000 in pay and benefits per employee, that adds up to 189 people — about half of the paper’s 365 journalists.

I’m leaving out a lot of expenses (including, most significantly, non-newsroom employees), but I’m also leaving out other revenue sources — mainly seven-day print circulation, print and online advertising, and commercial printing of other newspapers, including the Boston Herald, currently issuing daily predictions of the Globe’s imminent demise.

It also seems to me that one underexploited opportunity is online advertising at BostonGlobe.com. Yes, it’s nice to give paying customers a clean, uncluttered reading experience. But surely there could be a few more ads without devolving into flashing banners, pop-up windows and stuff floating across the page. I like ads. “Ads are content,” as Howard Owens says. They contribute to a sense of community and vitality.

Globe spokeswoman Ellen Clegg recently told me that the Globe’s total number of unique monthly visitors is 7.5 million — 6 million at the free Boston.com site and 1.5 million at BostonGlobe.com. I would think you could sell a decent amount of advertising to an online audience of 1.5 million. Currently, though, when you read articles you can often find white space where an ad ought to be.

One caution is the Globe’s new policy of limiting social sharing on BostonGlobe.com and cutting the amount of Globe content on Boston.com. Editor Brian McGrory has said that the goal is to boost digital subscriptions. The danger is that the restrictions:

  • may fail to turn all but a tiny handful non-subscribers into paying customers;
  • may hurt Boston.com’s traffic by making the site less enticing; and
  • may (actually, will) reduce unpaid traffic to BostonGlobe.com, thus making it a less desirable platform for advertisers.

Fortunately, the restrictions can be tightened or eased depending on whether or not they are working as intended.

Poynter analyst hails Globe’s prospects

Rick Edmonds

Earlier this month, before the New York Times Co. announced it was putting The Boston Globe up for sale for the second time in four years, Poynter Institute business analyst Rick Edmonds sat down with Josh Benton of the Nieman Journalism Lab for the lab’s weekly podcast, “Press Publish.”

Toward the end of their nearly hour-long conversation, Benton asked Edmonds which newspapers he thought had the brightest prospects over the next few years. Edmonds responded that he could think of four major metros that were getting it right: the Globe, the Seattle Times, the Milwaukee Journal Sentinel and the Tampa Bay Times — formerly and still better known as the St. Petersburg Times.

(It should be noted that Poynter owns the Tampa Bay Times, although I think anyone would point to that paper as one model for how to do it right.)

What Edmonds meant: the four papers had done a better job than most of maintaining the quality and depth of their journalism while at the same time achieving some measure of success financially. Earlier in the podcast, Edmonds voiced his enthusiasm for flexible online paywalls such as the Globe’s (now becoming less flexible).

As another prominent newspaper analyst, Ken Doctor, observes, a lot of newspapers are likely to be sold in the months ahead. The business has recovered slightly since the depths of 2009 and prices are low. Of course, prices are low because the long-term prospects for newspapers remain grim. Still, there are no doubt a number of prospective owners who have enough money and ego to think that they will be the great exception.

Seen in that light, the Globe is a prime property that can be acquired for an attractive price. “The Globe isn’t going anywhere,” Globe columnist Kevin Cullen writes. “It’s changing owners.”

More pointless speculation on who will buy the Globe

There’s a name I left out in my earlier post on the possible sale of The Boston Globe: Rick Daniels, a former top Globe executive who, in December, left GateHouse Media New England, where he was president.

Not long after Daniels’ departure, I started picking up some buzz that he would emerge as part of a group interested in buying the Globe. And I see both the Globe and the Boston Herald mention him today.

No one has any idea what’s going to happen. But it strikes me that one possible scenario is an alliance joining Orange County Register owner Aaron Kushner; former Globe executive Stephen Taylor, part of the family that used to own the Globe; and Daniels. Kushner wanted the Globe at one time, still may, and has joined forces with Taylor in the past. Daniels worked for the Taylors. Why not?

Update: Your first must-read on the whole topic is Ken Doctor’s latest for the Nieman Journalism Lab, “The newsonomics of The Boston Globe’s sale.” Among other things, he guesses a sale price of $100 million to $150 million for the Globe and its related properties — 10 percent of what the New York Times Co. paid 20 years ago, not adjusted for inflation.

New York Times Co. puts the Globe up for sale — again

As some of you no doubt already know, the New York Times Co. announced earlier today that it is seeking to sell The Boston Globe and its affiliated media properties, principally Boston.com and the Telegram & Gazette of Worcester.

When the Times Co. bought the Globe 20 years ago it paid $1.1 billion, a whopping half the company’s stock-market valuation at the time. When it tried and failed to sell in 2009, the only potential buyers interested in the Globe were reportedly offering pennies on those 1993 dollars.

We’ve been down this road before, and it’s hard to know whether the Times Co. has already lined up a buyer or if this is another fishing expedition. One name to keep an eye on, though: Aaron Kushner, a local guy who was spurned in his efforts to buy the Globe a couple of years ago and wound up with the Orange County Register instead.

Kushner is winning good marks for investing in the Register and for taking a counterintuitive print-centric approach. I can’t imagine him owning both the Register and the Globe, but might he engineer some sort of trade?

And don’t rule out another bid by the Globe’s former owners, the Taylor family — either separately or in collaboration with Kushner.

No sense delving in too deeply today. There will be much, much more to come in the days and weeks ahead.

Brian McGrory wants to restrict free Globe content

Brian McGrory

Recently I reported for the Nieman Journalism Lab that The Boston Globe was tightening up on social sharing and on how much Globe content it offers on its free Boston.com site. Today Andrew Beaujon of Poynter.org interviews Globe editor Brian McGrory, who tells him that free Globe articles will increasingly become a thing of the past.

“We’re going to start removing our in-depth Globe journalism from Boston.com, which is not a small move,” McGrory says.

The new editor describes his goal as “untangling” the paid BostonGlobe.com and the free Boston.com sites, telling Beaujon that Boston.com will feature “more social media, more community bloggers, hopefully edgier content.” Breaking news will continue to run on Boston.com, but news stories will likely be no longer than 150 words.

When Globe publisher Christopher Mayer announced in the fall of 2010 that the paper would pursue paid digital subscriptions, McGrory, then a columnist, was one of its most enthusiastic proponents (scroll down past my Q&A with Mayer).

(And by the way, we’re now up to 150 words.)

The Globe has to pay the bills, of course. I just hope McGrory and company understand how many free alternatives are out there. Even if they’re not as good as the Globe, they may prove to be good enough for those determined not to pay. An overly restrictive paywall could also trigger new competition.

I’ll make one suggestion that might help McGrory accomplish his goals while at the same time ensuring that the Globe remains part of the online conversation. The Globe’s corporate big brother, The New York Times, allows people access to 10 stories a month before the paywall kicks in.

That seems reasonable, given that anyone who wants to read the Globe regularly is going to click at least 10 times a day. I hope the Globe considers it.

Joe Scarborough doesn’t know much about history

Joe Scarborough
Joe Scarborough

If you’re going to try something as cheeky as letting cable blowhard Joe Scarborough review a serious book about political history, you should at least make sure you’ve got a safety net in place. But the New York Times Book Review doesn’t even bother, letting Scarborough step in it repeatedly in his review of Jeffrey Frank’s “Ike and Dick: Portrait of a Strange Political Marriage.”

You can hear the mellifluous  strains of Sam Cooke in the very first two sentences:

It may be the closest of political relationships, but it rarely ends well. Vice President Thomas Jefferson challenged President John Adams for the top spot in the vicious campaign of 1800.

There are two possibilities to ponder as we consider this remarkable lead. The first is that Scarborough doesn’t realize the Constitution originally stipulated that the candidate who received the most votes from the Electoral College would become president and that the person who came in second would become vice president. Perhaps that’s too much math for the famously innumerate Scarborough.

The second possibility is that Scarborough knows but doesn’t care, because he thought it sounded good to suggest that, right from the earliest days of the republic, the partnership between the president and his number two was somehow destined to go bad.

The reality, of course, is that Adams and Jefferson were bitter rivals and ran against each other in the 1796 campaign. Adams won and Jefferson came in second, sentencing both of them to a partnership that neither wanted. The possibility of such an outcome was abolished when the 12th Amendment was ratified in 1804.

Scarborough’s more serious lapse comes in the second paragraph:

Frank, a former editor at both The New Yorker and The Washington Post, examines how Ike’s cool nature and detached management style left Richard Nixon insecure and embittered through the remainder of his political career.

Now, I haven’t read Frank’s book, so I’ll accept that Scarborough is simply reporting what Frank wrote — with a fair amount of exaggeration and oversimplification, I suspect. But really. If Frank truly believes that the notoriously neurotic, paranoid Nixon got that way because Dwight Eisenhower wasn’t nice to him, that’s revisionist history with a vengeance. It’s one thing to suggest that Eisenhower played to Nixon’s insecurities; it’s quite another to assert that he was responsible for them. For Scarborough to accept that uncritically is a failure of the first order.

Scarborough even compounds it, writing, “Like Lyndon Johnson’s after him, much of Nixon’s pathos sprang from his painful contemplation of his boss’s public slights.” Seriously? As anyone who’s read Robert Caro’s “The Passage of Power” knows, Johnson, like Nixon, suffered from a world-class case of insecurity long before he ever met John Kennedy. The truth is the opposite of what Scarborough claims: both Nixon and Johnson were uniquely unsuited to suffer the slights that are inherent to the vice presidency long before they assumed the office.

Strike three, and Scarborough is out:

A fascinating subplot in Frank’s story details Nixon’s role in pushing the administration on the issue of civil rights. Long criticized as the author of the Republican Party’s racially tinged “Southern strategy,” Nixon is shown by Frank to be a determined advocate for the Civil Rights Act of 1957, as well as a trusted ally of Martin Luther King Jr. and Jackie Robinson.

“Long criticized”? Well, yes. Here the reviewer’s obligation is to tell us how Frank traces Nixon’s devolution from a liberal on civil rights in the 1950s to a race-baiting panderer — a cleaned-up version of George Wallace — in his successful campaign for the presidency in 1968. And if Frank fails to document that devolution, Scarborough needs to say that. Instead, Scarborough leaves us with the fantasy that Nixon is a forgotten champion of civil rights who has somehow been unfairly castigated ever since.

Overall, a predictably poor performance. What was the New York Times thinking?

Photo (cc) by Mark Mathosian and published under a Creative Commons license. Some rights reserved.

A new look at the dwarfs of Auschwitz

The seven dwarf siblings of the Ovitz family

The Daily Mail has published a lengthy excerpt from a new book about the Ovitz family, a troupe of seven dwarf entertainers from Hungary who were shipped off to Auschwitz and subjected to horrendous torture at the hands of Josef Mengele after it was discovered that they were Jewish.

The book, “Giants: The Dwarfs Of Auschwitz,” was written by Yehuda Koren and Eilat Negev. It appears to be an extension of an earlier book by the two called “In Our Hearts We Were Giants: The Remarkable Story of the Lilliput Troupe.” (Thanks to Fred Short for pointing me to this.)

I wrote about the Ovitzes in my book about dwarfism, “Little People: Learning to See the World Through My Daughter’s Eyes.” There’s a longish section about them toward the end of Chapter 4. I had seen a documentary about the Ovitzes at the Little People of America national conference in 2002, which prompted me to do some additional research.

One of my findings was that Nazis, contrary to what many people within the dwarf community believed, had not targeted people with dwarfism for elimination — unless they were Jews. Indeed, what happened to the Ovitzes underscored the uniquely Jewish nature of the Holocaust.

In the documentary, “Liebe Perla” (“Dear Perla”), Perla Ovtiz recalls that she and her family had continued to tour Europe and perform even after the outbreak of World War II. She remembers a time before their Jewish identity was discovered when “the Nazis gave us a hand, lifted us onto the packed train and helped us find some space.”

Though being Jews landed them in Auschwitz, being dwarfs kept them alive, as Mengele wanted to keep them around for his sick experiments. Another Jewish dwarf, Alexander Katan, was not so lucky. At the Mauthausen concentration camp, he was killed, and his flesh was stripped off his skeleton so that it could be displayed. Koren and Negev write that the Ovitzes feared a similar fate.

Incredibly, well into her later years of life Perla Ovitz remained on some level grateful that Mengele had saved her and her siblings. In “Liebe Perle,” she tells the filmmaker that she cried when she learned Mengele had died in Uruguay. “I can’t say anything bad about him,” she says. Truly a horrible and complicated tale.

Was Ordway firing more about ratings — or money?

Yes, as a matter of fact, I am old enough to remember Glenn Ordway as the color man back when the legendary Johnny Most was doing Celtics play-by-play.

I have nothing especially profound to say about Ordway’s departure from WEEI Radio (AM 850), a station he helped build into a sports powerhouse and that is now lagging in the ratings behind relative newcomer WBZ-FM (98.5 FM), better known as the Sports Hub. I’m only pointing out the obvious by observing that if this was all about the ratings, then no one is safe, starting with John Dennis and Gerry Callahan.

The one thing I’d keep an eye on is whether the move to dump Ordway was about money as much as it was about ratings. Marc Ganis, a sports business consultant based in Chicago, tells Matt Stout of the Boston Herald that Ordway’s salary — $500,000, down from $1 million a couple of years ago — was seriously out of whack with what local stations pay these days. Chad Finn of The Boston Globe reports that Ordway’s replacement, Mike Salk, is expected to make about $100,000.

We’ve already seen the dismantling of political talk radio in Boston. WTKK (96.9 FM) recently switched to music. WRKO (AM 680), which, like WEEI, is owned by Entercom, has cut way back over the years, to the point at which afternoon host Howie Carr is the station’s only highly paid star. The one exception to the downsizing trend on the commercial dial is Dan Rea’s evening show on WBZ (AM 1030).

Sports talk starts from a much higher ratings base than political talk, so perhaps Entercom is willing to spend some money to get WEEI back in the game. But it’s not only about ratings these days. It used to be that if you put up the numbers, the advertising would come rolling in. The ad business has changed considerably in recent years, and it’s not that simple anymore. There are plenty of non-radio options for people to listen to in their cars these days.

Ordway is talking about pursuing Internet options, and I wish him well. The challenge is that Internet radio doesn’t make money, and is generally used to promote something else. Consider the city’s two online alternative-music outlets. WFNX.com and RadioBDC exist to extend the brands of The Phoenix and the Globe’s Boston.com site, respectively. I don’t think anyone expects them to become profit-generating monsters.

As for the battle between WEEI and the Sports Hub, it could be that the most interesting sports talk you’ll hear over the next few weeks and months will be about the stations, not what’s on them.

Photo (cc) by uzi978 and published under a Creative Commons license. Some rights reserved.