Press Forward – Media Nation

We need a renewal of civic life — and that has to start by supporting local journalism

Following Donald Trump’s victory Tuesday night, I’ve seen calls on social media to support independent news organizations like ProPublica and The Guardian rather than traditional outlets. It’s a good idea, though I value the work done by mainstream journalism as well.

But let me suggest a different approach to funding media: using your subscription money or tax-deductible donations to support news at the local level. I’ve been writing about the local news crisis for a decade and a half, and during that time I’ve come to believe that one of the reasons we’re so polarized is that low-quality national news has moved in to fill the vacuum created by the decline of community journalism.

Civic life depends on reliable news and information. Without it, you have people showing up at school committee meetings to complain about phony, Fox News-driven issues like transgender sports and critical race theory rather than test scores and the cost of funding a new teachers’ contract.

Academic studies have shown that a lack of local news leads to fewer people running for local office, lower voter turnout, measurable increases in polarization and what my research partner, Ellen Clegg, and I like to call the “corruption tax” — that is, lenders demanding a higher rate of return when municipalities in news deserts seek to borrow money for such worthy causes as a new middle school or fire station. The lenders, it seems, want a premium if no one is going to keep an eye on how their money is being spent.

Rebuilding civic life is a way of lowering temperatures and encouraging cooperation. When people learn they can work with their neighbors to solve local problems even if they hold different views about national politics, that enables them to see those neighbors as fully rounded human beings rather than as partisan Republicans or Democrats.

The news desert problem is serious and getting worse. According to the latest State of Local News report from Northwestern University’s Medill School, some 3,200 print newspapers have disappeared since 2005. Most of them were weekly papers that provided exactly the sort of coverage needed to build and maintain a sense of community.

At the same time, though, hundreds of independent news projects have launched in recent years. Most but not all are digital-only; many are nonprofit, some are for-profit.

As it happens, this is the time of year when it makes the most sense to support local news, especially nonprofits. Every year, the Institute for Nonprofit News, through its NewsMatch program, provides funds to nonprofits to match some of what they are able to raise within their communities. This year’s campaign began Nov. 1. As INN explains:

Eighteen national and regional funders have pledged $7.5 million to NewsMatch, the largest grassroots fundraising campaign to support nonprofit news in the U.S. Since 2017, participating news organizations in the INN Network have leveraged $31 million in NewsMatch funding to help generate nearly $300 million in support from their communities. All of these newsrooms have met INN’s membership standards for financial transparency, editorial independence, and original public service reporting. Not every nonprofit news outlet meets those standards and is able to become an INN member.

Ellen and I wrote our book, “What Works in Community News,” to profile independent local and regional news organizations that are finding ways to serve the public despite the ongoing financial challenge of paying for journalism. We also talk with news entrepreneurs and thought leaders on our podcast, “What Works: The Future of Local News.” Our hope is that the people and projects we highlight will inspire others to fill the information gap in their own communities.

Philanthropy will remain an important source of funding for some time to come. We should assume that long-stalled federal efforts to provide tax credits for local news aren’t suddenly going to start moving forward during the Age of Trump II. Efforts in states that include New York, New Jersey, Illinois and California are worthwhile but limited.

Ultimately the news desert problem will be solved, or not, without government assistance. If your community has an independent news outlet, please support it. And if it doesn’t, I suggest you look into what it would take to get involved in starting one.

What does it mean to ‘publish’ in the age of Section 230? Plus, Olivia Nuzzi update, and media notes

What does it mean to “publish” something? In the pre-social media era, that question was easy enough to answer. It became a little more complicated in 1996, when Congress passed a law called Section 230, which protects internet providers from liability for any third-party content that might be posted on their sites.

But those early online publishers were newspapers and other news organizations as well as early online services such as CompuServe, AOL and Prodigy. None of them was trying to promote certain types of third-party content in order to drive up engagement and, thus, ad revenues.

Today, of course, that’s the whole point. Algorithms employed by social media companies such as Meta (Facebook, Instagram and Threads), Twitter and TikTok use sophisticated software that figures out what kind of content you are more likely to engage with with so they can show you more of it. Such practices have been linked to, among other things, genocide in Myanmar as well as depression and other mental health issues.

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So again, what does it mean to “publish”? I’ve argued since as far back as 2017 that elevating some third-party content over others could be considered publication rather than simply acting as a passive receptacle of whatever stuff comes in over the digital transom.

A print publication, after all, is legally responsible for everything it encompasses, including ads (the landmark Times v. Sullivan libel decision involved an advertisement) and letters to the editor. It would be neither practical nor desirable to hold social media companies responsible for all third-party content. But again, if they are boosting some content to make it more visible because they (or, rather, their unblinking algorithms) think it will get them more engagement and make them more money, how is that not an act of publishing? Why should it be protected by federal law?

Earlier this week, investigative journalist Julia Angwin wrote an op-ed piece for The New York Times (gift link) arguing that the tide may be turning against the social media giants, in part because of TikTok’s aggressive use of its algorithmic “For You” feed, which has been emulated by the other platforms. A showdown over Section 230 may be headed for the Supreme Court. She writes:

If tech platforms are actively shaping our experiences, after all, maybe they should be held liable for creating experiences that damage our bodies, our children, our communities and our democracy….

My hope is that the erection of new legal guardrails would create incentives to build platforms that give control back to users. It could be a win-win: We get to decide what we see, and they get to limit their liability.

I don’t think there’s a good-faith argument to be made that reforming Section 230 would harm the First Amendment. We would still have the right to publish freely, subject to long-existing prohibitions against libel, incitement, serious breaches of national security and obscenity. And internet providers would still be held harmless for any content posted by their users. But it would end the legal absurdity that a tech platform can boost harmful content and then claim immunity because that content originated with someone else. (Ironically, those third-party posters are fully liable for their content if they can be identified and tracked down.)

As Angwin notes, Ethan Zuckerman of UMass Amherst, a respected thinker about all things digital, is suing Meta for the right to develop software that would allow users to control their own experience on Facebook. Angwin also touts Bluesky, a Twitter alternative that allows its users to design their own feeds (you can find me at @dankennedy-nu.bsky.social).

We should all have the right to freedom of speech and freedom of the press. But the platforms that control so much of our lives should should have the same freedoms that the rest of us have — and that should not include the freedom to boost harmful content without any legal consequences because of the fiction that they are not engaged in an act of publishing. It’s long past time to make some changes to Section 230.

Olivia Nuzzi departs

Olivia Nuzzi’s separation agreement with New York magazine was heavily lawyered, according to reports, and that shouldn’t come as a surprise to anyone. But the magazine’s statement that its law firm found “no inaccuracies nor evidence of bias” in her work needs to be placed in context. Liam Reilly and Hadas Gold of CNN report on Nuzzi’s departure.

Nuzzi, you may recall, was involved in some sort of sexual (but not physical) relationship with Robert F. Kennedy Jr. that may have encompassed sexting and nude selfies — we still don’t know.

But as I wrote last month, after Nuzzi’s relationship with Kennedy became public, she wrote a very tough piece about President Biden’s alleged age-related infirmities while Kennedy was still a presidential candidate and an oddly sympathetic profile of Donald Trump after Kennedy had left the race, endorsed Trump and made it clear that he was hoping for a high-level job in a Trump White House.

Maybe Nuzzi would have written those two stories exactly the same way even if she had never met Kennedy. But we’ll never know.

Media notes

• Billionaire ambitions. Benjamin Mullin of The New York Times reports (gift link) that a Florida billionaire named David Hoffmann has bought 5% of the cost-cutting Lee Enterprises newspaper chain, and that he hopes to help revive the local news business. “These local newspapers are really important to these communities,” Hoffman told Mullin. “With the digital age and technology, it’s changing rapidly. But I think there’s room for both, and we’d like to be a part of that.” Lee owns media properties in 73 U.S. markets, including well-known titles such as the St. Louis Post-Dispatch and The Buffalo News.

• Silent treatment. Patrick Soon-Shiong, whose ownership of the Los Angeles Times has been defined by vaulting ambitions and devastating cuts, has stumbled once again. Max Tani of Semafor reports that the Times will not endorse in this year’s presidential content, even though it published endorsements in state and local races just last week. The decision to abstain from choosing between Kamala Harris and Donald Trump, Tani writes, came straight from Soon-Shiong, who made his wealth in the health-care sector. Closer to home, The Boston Globe endorsed Harris earlier this week.

• Reaching young voters. Santa Cruz Local, a digital nonprofit, has announced an ambitious idea to engage with young people: news delivered by text messages and Instagram. “We want to reach thousands of students with civic news and help first time voters get to the ballot box,” writes Kara Meyberg Guzman, the Local’s co-founder and CEO. The Local’s Instagram-first election guide will be aimed at 18- to 29-year-olds in Santa Cruz County, with an emphasis on reaching local college students; Guzman is attempting to raise $10,000 in order to fund it. Santa Cruz Local was one of 205 local news organizations to receive a $100,000 grant from Press Forward last week. Guzman was also interviewed in the book that Ellen Clegg and I wrote, “What Works in Community News,” and on our podcast.

Northeastern news project wins $100k grant; plus, more on the Herald, and AI hell in Melrose

We have some exciting news about one of our sister projects at Northeastern University’s School of Journalism. The Scope, a professionally edited digital publication that covers “stories of hope, justice and resilience” in Greater Boston, has received a $100,000 grant from Press Forward, a major philanthropic initiative funding local news.

“Since its launch in late 2017, The Scope has become a national leader in leveraging university resources to help solve the news desert crisis. This grant is a vote of confidence in our model,” said Professor Meg Heckman in the announcement of the grant. “Rebuilding the local information ecosystem is a big job, and we’re thrilled Press Forward sees the School of Journalism as a vital part of the solution.”

Heckman has been the guiding force behind The Scope for several years now. Joining her in putting the grant application together were the school’s director, Professor Jonathan Kaufman, and Professor Matt Carroll.

The Scope was one of 205 local news outlets that will receive $20 million in grant money, according to an announcement by Press Forward on Wednesday. Several of the projects are connected in one way or another to What Works, our project on the future of local news:

• Santa Cruz Local (California), which competes with a larger and better-known startup called Lookout Santa Cruz. Santa Cruz Local co-founder Kara Meyberg Guzman and Lookout Santa Cruz founder Ken Doctor were both interviewed for the book that Ellen Clegg and I wrote, “What Works in Community News,” as well as on our podcast, “What Works: The Future of Local News.”

• The Boston Institute for Nonprofit News, an investigative project that publishes stories on its own website as well as in other outlets. Co-founder Jason Pramas has been a guest on our podcast. Several other Boston-based outlets received grants as well: the Dorchester Reporter, a 40-year-old weekly newspaper; Boston Korea, which serves the Korean American Community in Massachusetts, Rhode Island and New Hampshire; and El Planeta, a venerable Spanish-language newspaper.

• The Maine Monitor, a digital project that covers public policy and politics. Now-retired editor David Dahl has been a guest on our podcast.

• InDepthNH, published by the New Hampshire Center for Public Interest Journalism. The site focuses on public policy and politics, and its founder, Nancy West, has been a podcast guest.

• Montclair Local (New Jersey), a hyperlocal website that is one of the projects we write about in “What Works in Community News.” In 2009, the Local merged with Baristanet, one of the original hyperlocal news startups, which I wrote about in my 2013 book, “The Wired City.”

• Eugene Weekly (Oregon), an alternative weekly that suffered a near-death experience earlier this year after a former employee embezzled tens of thousands of dollars. I wrote about that here and at our What Works website.

More on the shrinking Herald

Earlier this week I wrote about the latest paid circulation figures for the Boston Herald based on its recent filings with the U.S. Postal Service. I lamented that the numbers weren’t as complete as I would have liked because the Alliance for Audited Media was no longer providing its reports for free to journalists and researchers, as it had done in the past.

Well, it turns out that I was knocking on the wrong door. I now have recent reports for both the Herald and The Boston Globe. The AAM figures don’t significantly change what I reported about the Globe, but they do fill in some gaps for the Herald.

For March 2024, the most recent AAM report that’s available, the Herald’s average weekday paid print circulation for the previous six months was 12,272, a decline of 2,247, or nearly 15.5%, compared to its March 2023 totals. Sunday paid print circulation, according to the March 2024 report, was 15,183, down 2,690, also 15%.

As I explained earlier, AAM tallies up paid digital circulation differently from a newspaper’s internal count; among other things, AAM allows for some double-counting between print and digital. Nevertheless, its digital figures are useful for tracking trends.

In the March 2024 report, according to AAM, the Herald’s total average weekday paid digital circulation was 30,009, which actually amounts to a decrease of 2,250, or about 7%, over the previous year. Sunday paid digital in March 2024 was 29,753, down 1,952, or about 6.1%.

Needless to say, that’s not the direction that Herald executives want to be moving in — although I should note that, in its September 2024 post office filing, the Herald reported a slight rise in its seven-day digital circulation compared to the previous year.

What fresh hell is this?

The Boston suburb of Melrose is not a news desert. It has a newspaper, the Melrose Weekly News. But, like many communities, it would benefit from more news than it’s getting now, especially after Gannett shuttered the venerable Melrose Free Press in 2021.

So … artificial intelligence to the rescue? In CommonWealth Beacon, Jennifer Smith introduces us to the “Melrose Update Robocast,” which uses fake voices, male and female, to talk about local issues based on information that’s fed into it to produce an AI-generated script. (Note: Smith interviewed me for the piece, though I didn’t make the cut. I’m also on CommonWealth’s editorial advisory board.)

“In a way, what I’m talking about is an act of desperation,” “Robocast” creator Tom Catalini tells Smith.

Yet all across Massachusetts, independently operated news sites with real human beings are springing up to cover local news. Community journalism is how we connect with each other, and an AI-generated podcast can’t do that.

In Medford, where I live, we haven’t had a local news source for two years. But we do have a podcast, “Medford Bytes,” hosted by two activist residents who convene important conversations about what’s going on in the city, including a recent interview with the mayor about three contentious ballot questions that would raise taxes in order to pay for schools, road repairs and a new fire station.

That’s the sound of community members talking among themselves.

A local news activist lashes out at big funders: ‘Psst! Look under your seat!’

An actual news desert. Photo (cc) 2008 by Stefano Brivio.

As nonprofit news becomes an increasingly important part of community journalism, there’s a rift developing between large foundations and small publishers who say that they’re being left behind. Sophie Culpepper wrote about this recently for Nieman Lab, and a new organization called the Alliance of Nonprofit News Outlets has been founded to represent those overlooked media outlets.

The most recent development on this front is a scorching piece at Local News Blues by Alice Dreger, an author, historian and a founder and former publisher of East Lansing Info. Dreger takes note of the recent Knight Media Forum, whose organizers she describes as being more interested in developing software tools of dubious merit than in providing operating funds to hyperlocal publishers. She writes:

The KMF has always been a towel-slapping, country club locker room with waiters coming by to offer bacon-wrapped shrimp, but this year was particularly troubling. As local news publishers are desperately trying to keep from laying off staff and closing up shop, representatives of the Knight Foundation, MacArthur Foundation, and their joint Press Forward venture got up on stage to assure the world they’re going to save us.

“We are in it with you, and together we will crack the code of sustainability,” said Maribel Pérez Wadsworth, the president of the Knight Foundation. You know, the Knight Foundation — the behemoth sitting comfortably on a multi-billion-dollar endowment.

Psst, Maribel! Look under your seat!

She also quotes Nancy West of InDepthNH as saying that Knight seems more interested in artificial intelligence than in paying for news. West, a past guest on our podcast, “What Works,” promptly republished Dreger’s piece. That led to a response from John Palfrey, the president of the MacArthur Foundation, which is the lead foundation in Press Forward. “Thanks for the tag and the feedback,” he wrote on Twitter/X. “I know the team will bear these critiques in mind as grantmaking ramps up.”

The bottom line is that there isn’t enough national money for everyone. Dreger notes that Press Forward has decided to make a priority of funding projects that serve communities of color, which I think makes a lot of sense, even if that leaves other projects behind. Ultimately, nonprofit news outlets have to educate philanthropic organizations in their own backyards that quality journalism is as worthy of funding as youth programs and the arts. And yes, I realize that’s easier to do in some places than in others.

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Nonprofit local news needs to move past the large funder/ large project paradigm

Nieman Lab now has a reporter devoted to covering developments in local news. Sophie Culpepper previously worked at The Lexington Observer, one of a number of nonprofit news startups in the Boston suburbs, and her Nieman beat is evidence that the local news crisis has moved to the forefront of issues that media innovators care about.

Last week Culpepper published an in-depth, two-part story on concerns raised by small startups that they are overlooked by the major foundations that are seeding new organizations, such as the Knight Foundation and the American Journalism Project. It’s something that Ellen Clegg and I have heard from some of the entrepreneurs we’ve included in our book, “What Works in Community News.”

Among the people Culpepper interviews is Jason Pramas, who has his hand in many projects but who at the moment is focused mainly on his work with the Boston Institute for Nonprofit Journalism and HorizonMass, the latter a nonprofit that showcases paid student labor. Pramas is a founder of the Alliance of Nonprofit News Outlets, or ANNO, a group of smaller outlets that tend to be overlooked by the major players. (Pramas was a guest on our “What Works” podcast recently.) Pramas tells Culpepper: “I’m basically saying, there are haves and have-nots in the nonprofit journalism space. And this isn’t right.”

What worries Ellen and me is that the large funders tend to support what they regard as sure bets — big regional projects rather than the tiny operations that are covering one small town or a rural county. Not that those sure bets always pay off. After all, the high-profile Houston Chronicle was recently shaken by the unexplained firings of its editor and top investigative reporter. The large-funder, large-projects paradigm may become even more entrenched with the rise of Press Forward, an effort by more than 20 nonprofit foundations to provide $500 million to help fund local news over the next five years.

Regional and statewide nonprofits — including two that Ellen and I wrote about, The Texas Tribune and NJ Spotlight News — are doing great work and need to be supported. But that support shouldn’t come at the expense of tiny operations that are keeping people informed about their community and their neighborhood.

Ultimately, funding has to come from local sources, with national money used as a supplement. That requires an ongoing educational effort to convince local philanthropic organizations that reliable news is just as important to the health of a community as youth programs, educational initiatives and the arts.

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Why large foundations need to step up for smaller local news projects

Postcard of Athens, Ohio, via Wikimedia Commons

In the course of our reporting for “What Works in Community News,” Ellen Clegg and I were confronted with a reality that cuts against our usual optimism: that though news startups across the country are helping to fill the gap created by the decline of legacy newspapers, the new media landscape is unevenly distributed.

Large regional and statewide nonprofits like The Texas Tribune and NJ Spotlight News are doing reasonably well, though the Tribune has recently hit a few bumps and Spotlight has never been a fundraising behemoth. Smaller projects serving affluent suburbs, like a number of startups in Eastern Massachusetts, are doing well. But there are few independent news outlets serving low-population rural areas and urban communities of color, and those that do exist are often overlooked by the larger philanthropic organizations.

Corinne Colbert writes about that reality for a newsletter called Local News Blues, which I’ll admit I hadn’t heard of until my friend and teacher Howard Owens of The Batavian pointed me to it a few days ago. Colbert is cofounder and editor-in-chief of the Athens County Independent, a nonprofit digital startup that in southeastern Ohio. Late last week she wrote a commentary headlined “Does big philanthropy really care about our smaller news markets?” Now, you know the rule about question headlines: the answer is almost always “no.” She observes:

Nearly 60% of foundation grants go to national and global nonprofit outlets, according to the Institute for Nonprofit News. Local outlets — which INN defines as those serving audiences at the county, city or town level or having a specific focus — represent almost one-fourth of nonprofit news jobs, but we get less than 20% of foundation funding. That gap represents millions and millions of dollars.

Recently the Houston Landing, a well-funded nonprofit with strong backing from the American Journalism Project, imploded when the publisher fired the highly regarded editor and the top investigative reporter without offering any logical explanation. The Landing may recover, but there’s been a serious lack of transparency. Meanwhile, projects that Ellen and I have written about such as MLK50 in Memphis and the New Haven Independent have never been able to attract much in the way of national funding, even though both are performing vitally important work.

Nonprofits are bringing news and information to communities in ways that for-profits often no longer can. But it’s time for major foundations — including Press Forward, a $500 million effort comprising 22 philanthropies — to bring renewed efforts to helping not just large, sexy projects but more quotidian efforts as well. Fortunately there are signs that Press Forward gets it.

“Small markets … present business challenges that corporations are often unwilling to face,” writes Colbert, “and those challenges make launching or growing a local news operation especially difficult. National funders could ease those burdens, but first they have to acknowledge our existence — and our importance.”

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Priyanjana Bengani talks about ‘pink slime’ and her research on disinformation

On the latest “What Works” podcast, Ellen and I talk with Priyanjana Bengani, a fellow in computational journalism at the Tow Center for Digital Journalism at Columbia University. Her work focuses on using computational techniques to research issues in digital media.

Her most recent project, published in the Columbia Journalism Review, focused on uncovering networks of “pink slime” local news outlets. There have been several iterations of pink slime sites over the years, such as the North Boston News. Bengani has studied partisan political sites disguised as genuine community news organizations. (There’s no such place as “North Boston,” by the way.) They get their name from the pinkish beef paste that is added to hamburger meat.

In Quick Takes, I revisit Press Forward, the $500 million philanthropic effort aimed at revitalizing local news. When Press Forward was announced a few months ago, many observers were worried that a national, top-down effort might clash with local needs and local concerns. Fortunately, Press Forward is now getting involved in the grassroots in an attempt to leverage its funding and help a wide range of local and regional news projects.

Ellen delves into a piece in Racket, an alternative news site in Minneapolis. (The What Works podcast with editor and co-owner Em Cassel can be found here.) Racket takes a steely-eyed look at Steve Grove, the new CEO and publisher of the Minneapolis Star Tribune. Just before taking the journalism job, Grove settled a lawsuit alleging he withheld public records from the press when he was a state government official.

You can listen to our conversation here and subscribe through your favorite podcast app.

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Press Forward presses forward with local chapters

Press Forward, the recently announced initiative to raise $500 million for the support of local news, is establishing local chapters in Alaska; Chicago; Minnesota; Philadelphia; Springfield, Illinois; and Wichita, Kansas. According to the announcement, “Press Forward Local chapters are an opportunity for funders to create place-based initiatives for local news, driven by the specific needs of their communities.”

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Catherine Tumber tells us why reliable local news matters in fighting climate change

Catherine Tumber in Buffalo, New York. Photo by Chris Hawley. Used with permission.

On the latest “What Works” podcast, Ellen Clegg and I talk with Catherine Tumber, who was a former colleague of mine at The Boston Phoenix, a longtime friend and a source for my 2013 book, “The Wired City.” These days she’s an independent scholar and journalist who’s affiliated with the Penn Institute for Urban Research. She’s also a fellow at the MassINC Gateway Cities Innovation Institute and a contributing editor for The Baffler.

Tumber is the author of “Small, Gritty, and Green: The Promise of America’s Smaller Industrial Cities in a Low-Carbon World.” She holds a Ph.D. and a master’s degree from the University of Rochester as well as a bachelor’s in social thought and political economy from UMass Amherst. Our conversation is about a recent report that she co-authored for the Lincoln Institute of Land Policy called “Greening America’s Smaller Cities.” She, along with Joseph Schilling and Gabi Velasco, offer a wealth of suggestions about how industrial legacy cities can be part of the climate solution. Our question to Cathy: How does the lack of reliable news and information in many of these cities contribute to the challenges of turning that vision into a reality?

In our Quick Takes, Ellen is back on the Midwestern beat with good news about a startup weekly paper called The Denison Free Press in Iowa. It’s scrappy as hell. Or heck, as they might say in Iowa. I’ve got a rave for a new effort to inject $500 million into local news over the next five years — with a caveat. The initiative, known as Press Forward, brings together 22 different foundations in an effort to provide a significant amount of funding for community journalism. But there may be less to that effort than meets the eye.

You can listen to our conversation here and subscribe through your favorite podcast app.

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Press Forward, philanthropy and the inequities facing BIPOC news outlets

My Northeastern colleague Meredith Clark and her co-researcher, Tracie Powell, spoke with Nieman Lab about funding inequities for local news start-ups serving BIPOC communities and how that might play out following the Press Forward announcement, in which 22 philanthropic organizations have pledged to provide $500 million over the next five years.

Clark, who’s the director of Northeastern’s Center for Communication, Media Innovation and Social Change, spoke with Ellen Clegg and me on the “What Works” podcast last year and is featured in our forthcoming book, “What Works in Community News.” Clark tells Nieman Lab’s Hanaa’ Tameez:

Really well-meaning people with access to social structures and access to capital are jumping in and wanting to get involved, but they’re not addressing some of the root causes that got us here in the first place. Instead, they’re building out infrastructures that allow the money to move from one place to another — but as it goes through that movement, it gets siphoned off.

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