The Washington Post’s increasingly Trump-friendly editorial page has rediscovered its soul, however briefly.
In a piece published Tuesday afternoon, the Post tears into Donald Trump for his friendly White House get-together with Saudi Arabian Crown Prince Mohammed bin Salman, who, according to a CIA intelligence assessment, was behind the 2018 murder of Saudi dissident (and Post columnist) Jamal Khashoggi.
The editorial is unsigned, which means that it represents the institutional voice of the newspaper, including its owner, Jeff Bezos. Better still, The New York Times reports that Bezos was not among the tech moguls who attended Trump’s dinner for bin Salman, even though others were there — including Apple’s Tim Cook, Nvidia’s Jensen Huang, Dell’s Michael Dell, Cisco’s Chuck Robbins, Elon Musk and others.
Camden, Maine, home of the Midcoast Villager. Photo (cc) 2020 by Paul VanDerWerf.
The Midcoast Villager, an innovative weekly newspaper based in Camden, Maine, got The New York Times treatment last week. But though the Times lavished attention on the high-profile journalists who’ve been recruited to work there as well as the café it’s opened to extend public outreach, it missed entirely the Villager’s long history as a tech innovator — a history that extends all the way to the present.
The Times article and visuals, by Steven Kurutz and Cig Harvey, are certainly entertaining enough, starting with their portrayal of deputy editor Alex Seitz-Wald, who left a job covering Washington for NBC News to come to Maine. “I did an insane thing,” he tells the Times. “I left one of the last stable jobs in media and took a job in the worst sector of media — and possibly in the economy.”
Where is The Washington Post heading? Certainly from outside the paper’s walls, the situation looks grim, as staff members are streaming toward the exits in droves, especially but not exclusively from the opinion side. But as disgusted as I am by Jeff Bezos’ shift from model owner to boss from hell over the past couple of years, I’ve held out hope that all may not be lost — as long as he doesn’t mess with the news operation. So far, he hasn’t.
Which is why I want to call your attention to this Jon Allsop piece from the Columbia Journalism Review. He recounts the devastation in minute detail, but he offers more nuance than I’ve seen elsewhere. He also buries the lead. The key is his wrap-up:
[J]ournalism is more of a team sport than the industry focus on its stars sometimes acknowledges, and the Post is clearly retaining a corps of incredibly talented journalists. In their departure notes, [chief political reporter Dan] Balz and [sports columnist Sally] Jenkins both emphasized this fact, with the latter writing that she sees “the glimmer of a new Washington Post — one that moves”; it will have “to be right-sized,” she added, “and young trees planted, but when the clocks all start chiming at the same time, it will be glorious.” Chelsea Janes, who covers baseball for the Post, and is staying, reacted to news of Jenkins’s exit with a different metaphor — that of a sports team that has been torn apart for unclear reasons — but added that there’s “plenty of talent still on the roster, and everyone on that roster plays to win.” I can sympathize with Janes’s analogy: my English soccer team is currently in the process of a full-scale rebuild, and a lot about it sucks. But it also feels like a moment of opportunity. That is, if the owners and management know what they’re doing. The same is true in journalism.
The challenge is finding an audience for the Post now that Bezos’ feckless leadership has allowed the paper to be caricatured as a mouthpiece for Donald Trump, even though it’s not, and even though its news coverage remains superb. It also doesn’t help that he’s stuck with Will Lewis as his publisher despite Scotland Yard’s ongoing interest in Lewis’ possible involvement in the Murdoch phone-hacking scandal. I would love it if Bezos returned to the generous, hands-off owner I wrote about in my 2018 book “The Return of the Moguls,” but that’s not likely to happen.
Even so, we still have three great national newspapers — the Post, The New York Times and The Wall Street Journal. If the Journal can survive and thrive despite Murdoch family ownership (by the way, here’s a terrific profile of Journal editor-in-chief Emma Tucker by The Guardian’s Michael Savage), then the Post can overcome Bezos. That is, assuming Bezos wants it.
Media Nation on semi-hiatus
We’re heading out later today for the rest of the week, and I’m not planning on writing anything unless there’s huge media news. I’ll try to send out an abbreviated supporters newsletter sometime on Thursday. Behave yourselves.
Former masters of the universe Henry Blodget, founder of Business Insider, and Nick Denton, founder of Gawker. Photo (cc) 2012 by the Financial Times.
There was a time when Business Insider’s digital strategy was among the most widely admired and emulated in publishing. But that was then.
Last week, the outlet announced it was laying off 21% of its staff and doubling down on artificial intelligence, a sign of how drastically the business model for digital news has changed over the past few years. I’ll get back to that. But first, an AI-related embarrassment.
On Sunday, Semafor media reporter Max Tani revealed that, last May, Business Insider management distributed to staff members a list of books it recommended so that its employees could learn about the vision and best practices of leading figures in business and technology. The list included such classics as “Jensen Huang: the Founder of Nvidia,” “Simply Target: A CEO’s Lessons in a Turbulent Time and Transforming an Iconic Brand” and “The Costco Experience: An Unofficial Survivor’s Guide.”
As it turned out, those books and several others either don’t exist or have slightly different titles and were written by authors other than the ones cited in what managers called “Beacon Books.” In all likelihood, Tani reports, the book titles were generated by AI. At least Business Insider didn’t recommend them to readers, as two daily newspapers did recently with a list of summer books generated by a third-party publisher.
Business Insider is owned by Axel Springer, a German-based conglomerate that also owns Politico and Morning Brew, neither of which faces layoffs, according to Corbin Bolies of The Daily Beast.
Henry Blodget founded Business Insider in 2007, and the publication quickly established itself as a success in the world of SEO, or search engine optimization. In 2016, I interviewed The Washington Post’s then-chief technologist, Shailesh Prakash, for my book “The Return of the Moguls.” He told me that BI was one of several outlets the Post studied to see how it used a variety of factors to get its journalism in front of as many eyeballs as possible. Here’s part of what he said:
We have built our own crawlers, so we have crawlers go and crawl a bunch of other sites — USA Today, New York Times, Business Insider — and we go and grab their content and bring it in-house, strip out all the branding, only have the headline, image and a blurb, and put it in front of 500-plus users every month as a test. And the question that’s asked is, “Would you read this story?” And you don’t know whether it’s a Business Insider story or a Washington Post story or a Huffington Post story or a USA Today story. All you see is an image, a headline and blurb. And based on the results of that, we compare our content to these different sites. Are we better than The Huffington Post in politics content for women? Are we better than Business Insider in business content for men?
Back then, Business Insider and HuffPost were offering their journalism for free and paying for it by building huge audiences and selling them advertisers. The Times and The Washington Post were in the early stages of building their paywall strategy.
Eventually, the free model collapsed as Google drove the value of digital advertising through the floor. Today, HuffPost is a greatly diminished outlet owned by BuzzFeed, which itself is a shadow of what it used to be. And Business Insider has a paywall.
Now, I have nothing against for-profit news organizations charging for their journalism. But who would take out a paid subscription to Business Insider? That’s not a comment about the quality. But readers are dealing with subscription fatigue, and even the most hardcore news junkies might pay for one national paper (perhaps The Wall Street Journal in the case of BI’s target audience), one regional paper and a few newsletters.
BI isn’t going to make the cut for more than a handful of readers.
There’s an additional factor. BI still relies on Google to attract readers who might be enticed into buying a subscription — and now a Google search gives you an AI-generated result. There’s no need to click through, even though the AI summary might prove to be wildly inaccurate.
In an interview with Andy Meek of Forbes, Blodget said he was “very sad” to learn about the layoffs at BI, and he offered his thoughts on how digital publishers can survive in the current environment. “Direct distribution and subscriptions,” he said. “That model will support thousands of excellent publications, big and small. And audio and video are still growing as we move from TV/radio to digital.”
But Business Insider already has a paywall and newsletters. At best, the publication faces a smaller, less ambitious future. And turning over some of what it produces to AI is not going to help it maintain a relationship of trust with its readers.
The Portland Press Herald’s offices and printing facilities in South Portland, Maine. Photo (cc) 2018 by Molladams.
The National Trust for Local News, which is dealing with a leadership transition (see the last item) and business woes, got some good news recently. Three weekly papers in Maine have reached an agreement to be printed at the Trust’s presses in South Portland.
According to a story by Cyndi Wood in The Ellsworth American, whose presses will cease operations, the papers will include not just the American but also the Mount Desert Islander and the Midcoast Villager, which is based in Camden. All three papers are owned by Reade Brower, and therein lies an interesting tale.
Former Washington Post (and Boston Globe) top editor Marty Baron, left, with his old Globe colleague Matt Carroll, now a journalism professor at Northeastern University. Photo (cc) 2024 by Dan Kennedy.
It’s been nearly a week since Jeff Bezos issued his edict that The Washington Post’s opinion section would henceforth be devoted exclusively to “personal liberties and free markets,” and it’s still not clear what that is going to mean in practice.
Many observers, including me, have assumed that Bezos was using coded language — that, in fact, what he meant was that the Post would go all-in on Trumpism. That would seem logical given his earlier order to kill an endorsement of Kamala Harris and his overall sucking up to Donald Trump.
So far, though, not much has happened other than the resignation of opinion editor David Shipley. Liberal opinion journalists like Eugene Robinson, Ruth Marcus and Perry Bacon Jr. are still there. Another liberal, Dana Milbank, responded to Bezos’ edict by tweaking the owner (gift link), writing:
If we as a newspaper, and we as a country, are to defend Bezos’s twin pillars, then we must redouble our fight against the single greatest threat to “personal liberties and free markets” in the United States today: President Donald Trump.
Given that Bezos’ agenda has yet to be clearly articulated, let me suggest another possibility: rather than Trumpism, he intends to embrace libertarianism, which was thought to be his guiding political philosophy before he bought the Post in 2013.
Washington Post publisher Will Lewis. 2019 public domain photo by the U.S. Department of Agriculture.
The ongoing implosion of The Washington Post is unfolding at a moment when we’ve never been more in need of tough, independent journalism. The latest, as Sara Fischer reports for Axios, is that Phil Rucker is leaving as the Post’s national editor in order to become senior vice president of editorial strategy and news at CNN.
It seems that anyone who can leave the Post is doing so now that billionaire owner Jeff Bezos has thrown in with Donald Trump. I don’t blame people for staying; after all, jobs in journalism are hard to come by, and there’s still reason to hope the paper’s news reporters will be allowed to do good work. Still, Bezos has done incalculable harm over the past year following a decade of model ownership; I wrote about the first years of his reign in my 2018 book, “The Return of The Moguls.” What’s happening now is depressing.
Before I get back to the Post, a word about CNN, about which there is reason to worry and reason to be hopeful. On the one hand, you have to be concerned about independent media reporter Oliver Darcy’s story Tuesday evening that chief executive Mark Thompson had told his staff before the inauguration that he wanted them not to dwell on the past. Darcy writes:
The next day, the network executed as directed…. CNN’s journalists entirely avoided pointing out during special inauguration coverage various inconvenient truths, such as the fact Trump is the first convicted felon to take office or that he was impeached for his role in inciting an insurrection on the very place he took his second oath. It was a glaring omission, but not one by accident.
On the other hand, Thompson is the guy who, in his previous job, revived The New York Times’ fortunes, transforming the newspaper into a growing, profitable digital powerhouse not just on the strength of its journalism but through ancillary products such as games, consumer advice and food. And he somehow convinced an outstanding news leader like Rucker that CNN is a better place to be right now than The Washington Post.
About which: As I was getting ready to write this item, the Post’s Karla Adam reported (gift link) that Rupert Murdoch’s British publishing empire had settled an invasion-of-privacy suit brought by Prince Harry for more than $10 million and an apology. Adam writes:
As part of the deal, Murdoch’s News Group Newspapers (NGN) issued a formal apology, which was read out in court by Harry’s lawyer David Sherborne, conceding “unlawful activities” carried out by private investigators working for Murdoch’s newspapers, including “phone hacking, surveillance and misuse of private information.”
Scan down further into the story and you’ll come across this:
An executive summary of the claimants’ arguments, shared with The Washington Post before the settlement, indicated that Harry and [Labour Party politician Tom] Watson’s legal teams planned to allege that “over 30 million emails were deliberately destroyed” as part of a scheme to keep evidence from police investigators. The document asserted that “a pivotal role” in directing the email deletions had been played by former Sun editor Rebekah Brooks, still a senior executive for Murdoch, and former NGN general manager William Lewis, now publisher and CEO of The Washington Post.
Both Brooks and Lewis have denied allegations of wrongdoing. NGN has acknowledged that emails were removed, but said that was part of a planned system migration and a new data retention policy, and that additional instructions were given to preserve emails potentially relevant to a police investigation.
The problems at the Post may have come to public attention starting with Bezos’ stunning decision last fall to kill an endorsement of Kamala Harris with just days to go before the election. But the downward spiral really began with the appointment of Lewis to replace outgoing publisher Fred Ryan, and with Bezos’ stubborn insistence on sticking with Lewis despite embarrassing revelations about his involvement in the Murdoch phone-hacking scandal.
NPR media reporter David Folkenflik, who broke the news about Lewis’ involvement earlier this year, revisited that issue on Tuesday after reports of a settlement were circulating but before it was consummated. Though Folkenflik was careful to note that Lewis was “not a defendant in the case, and has denied all wrongdoing,” he added:
The plaintiffs allege that Lewis and the other executives orchestrated the deletion of millions of emails and withheld other material from police. According to police notes presented in court filings, Lewis told a police investigation they had to delete the emails to head off a scheme by Watson and former Prime Minister Gordon Brown to get materials surreptitiously from Brooks’ computer.
Brown and Watson have denied any such plot; News UK has not to date produced any evidence publicly to support its existence. Brown has demanded a criminal investigation from Scotland Yard, which opened a preliminary review to determine whether a full investigation is warranted.
Former Washington Post media columnist Margaret Sullivan, now a contributor to The Guardian, wrote last Friday that Bezos needs to act quickly in order to save the Post. Her recommendations: hold an on-the-record meeting with the staff; make it clear that “he understands the importance of editorial freedom and pledge not to interfere with it”; and fire Lewis.
I wonder if it might be too late, though Sullivan’s advice would at least represent a dramatic break with the way Bezos has run the Post over the past year. My preference, given his unimaginable wealth, is that donate the Post to a nonprofit foundation and endow it, as the late Gerry Lenfest did with The Philadelphia Inquirer did in 2016.
Clearly, though, Bezos has to do something. Actually, let me revise that: He doesn’t have to do a damn thing. But I’m ever hopeful that he will.
The problem with good billionaire newspaper owners is that they can turn into bad billionaire newspaper owners, and there’s not much anyone can do about it. This morning I bring you two disturbing data points about owners who had already put us on notice that their days of responsible stewardship were receding into the past.
First up: Jeff Bezos, the Amazon founder who has owned The Washington Post since 2013. Now, as I have written here on multiple occasions, Bezos was a sterling owner up until a couple of years ago, providing the legendary paper with money and independence as well as standing up to Donald Trump throughout the 2016 campaign and his first term as president. I wrote admiringly of his ownership in my 2018 book “The Return of the Moguls,” and no, I wouldn’t take any of it back.
But Bezos lost his way sometime after Marty Baron retired as executive editor in 2021. Baron’s replacement, longtime Associated Press editor Sally Buzbee, was fine, but Bezos may have been intimidated by Baron into not indulging his worst instincts, and that ended with Baron’s departure.
Bezos’ next move was to hire British tabloid veteran Will Lewis as his publisher and to stick with him even after it was revealed that Lewis’ ethics were so compromised that his behavior has attracted the attention of Scotland Yard. Buzbee left rather than accept what looked like a demotion. The current executive editor, Matt Murray, has reportedly won the respect of the newsroom, but he’s supposed to be a temporary hire and is slated to move over to some sort of ill-defined “third newsroom” initiative. Continue reading “Billionaire bash: More bad omens from the owners of The Washington Post and the LA Times”
Big news from Down East as Lisa DeSisto, the CEO and publisher of the Maine Trust for Local News, has announced that she’s resigning. The Maine Trust is a nonprofit that owns the state’s largest daily paper, the Portland Press Herald, as well as three other daily papers and a number of weeklies. The papers themselves are for-profit entities.
According to Press Herald reporter Hannah LaClaire, DeSisto will leave by the end of the year. She’ll be replaced by Stefanie Manning, a Maine Trust executive who will assume the title of managing director. DeSisto said in a statement:
I have cherished my time leading this organization and working alongside such dedicated and talented colleagues. Serving our readers and supporting this incredible team has been a privilege. Representing the Maine Trust for Local News in the community has been an honor I will carry with me.
DeSisto leaves amid a time of transition at the Maine Trust. Longtime executive editor Steve Greenlee took a position at Boston University earlier this year and was replaced by Carolyn Fox, who had previously been managing editor of the Tampa Bay Times.
DeSisto hosted Ellen Clegg and me for a talk about our book, “What Works in Community News,” back in October. Ellen and I both have previous connections with Lisa — she and I were colleagues in the 1990s at The Boston Phoenix, where she was an executive in the advertising department, and Ellen worked with her after she moved to a top business-side position at The Boston Globe.
Lisa has been in Portland for 12 years and has been through several ownership changes. I visited the Press Herald in late 2015 to talk with her and others about a failed attempt by Boston-area entrepreneur Aaron Kushner to buy the paper in 2012; Kushner, who later bought the Orange County Register in Southern California, was one of the wealthy newspaper owners I profiled in “The Return of the Moguls.”
After Kushner’s bid in Maine fell apart, the paper was acquired by a wealthy Maine businessman named Donald Sussman, who in turn sold it to Reade Brower, a printer, in 2015. Brower sold the Press Herald and other papers he had accumulated to the nonprofit National Trust for Local News in 2023. The Maine Trust is a subsidiary of the National Trust.
Through it all, Lisa has been a source of stability and continuity. There’s no question that she’ll be deeply missed.
Illustration c. 1902 via the Internet Archive Book Images
The Providence Journal is shutting down its printing plant next March because its previous owner bet on a technology that is no longer supported. As a friend who’s now retired from the Journal put it on Facebook, “I didn’t realize we had the Betamax of printing presses.”
The closure could have serious consequences. The Journal, which is owned by the Gannett chain, is where a number of other Gannett papers are printed, including the regional edition of USA Today, the Telegram & Gazette of Worcester, The Patriot Ledger of Quincy, the Cape Cod Times and others. The plant also earns money by printing non-Gannett papers such as the Daily News of New York, the Boston Herald and the Hartford Courant, all owned by the hedge fund Alden Global Capital.
According to Journal reporter Jack Perry, the closure will result in the loss of 136 jobs. He reports that some of the printing will move to Gannett’s facility in Auburn, Massachusetts, which, he writes, should result in no significant effect on delivery — but that some will move to a plant that the company owns in New Jersey. Perry explains what happened:
In 1987, The Providence Journal opened its $60 million production plant and began printing with a technology, flexography, that was new to newspapers, although the packaging industry had used it for about six decades. In relying on water-based, rather than oil-based ink, flexography was considered better for the environment, and cleaner for readers in that it wouldn’t leave ink smudges on their fingers.
Despite those and other perceived advantages, flexography didn’t catch on in the newspaper industry and replace offset printing as some expected. The English company that makes the printing plates for Providence’s flexo presses decided to stop making the plates because it wasn’t cost effective, since the Providence facility is its only remaining customer, according to Mike Niland, senior director of manufacturing, Gannett Publishing Services New England. It is the only company that makes the plates, he said.
A news industry source told me Tuesday via email that the printing quality should actually improve after the papers move from flexo to offset, though that would seem like small consolation given the early deadlines that will no doubt be imposed in order to truck papers north from New Jersey.
This is not the first time that Gannett has closed a New England printing plant. In January 2023, the company announced that it would shut down its facility in Portsmouth, New Hampshire. That closure affected two New Hampshire papers, the Portsmouth Herald and Foster’s Daily Democrat of Dover, as well as the Burlington Free Press of Vermont, located not far from the Canadian border. The printing at that time was parceled out between Gannett’s plants in Providence and Auburn, Massachusetts. Now only Auburn remains.
Digital giant quits Google
One of the giants of digital news has quit Google. Shailesh Prakash, a vice president and general manager of Google News, has quit after just two years, reports Alexandra Bruell (gift link) in The Wall Street Journal, writing: “The high-profile departure comes amid a continuing rift between Google and news outlets over how the search engine drives traffic and uses their content.”
Prakash came to Google from The Washington Post, and I interviewed him for my 2018 book, “The Return of the Moguls.” Like then-executive editor Marty Baron, Prakash was a holdover from the Graham family regime, though Jeff Bezos had the good sense to hold on to both of them when he bought the paper in 2013.
Though the Journal story provides little insight into why Prakash decided to leave Google, it does describe the increasingly challenging environment in which he found himself:
At Google, he brought an understanding of publishers’ frustrations as they have grappled with traffic declines and seek compensation for the Alphabet unit’s [i.e., Google’s] use of their content. While he oversaw product and engineering for the News group, he also communicated with leaders at news publishers regarding changes related to search and generative AI.
Solving those news blues
The election of Donald Trump to a second term in the White House has led a lot of us to wonder how we might change our news-consumption habits. I’m thinking about less news of the day, more deep dives into topics that may not be directly related to national politics.
Nieman Lab editor Laura Hazard Owen has some good ideas as well: print newspapers, which are better than digital at packing their journalism into a finite space; cutting back on social media, including getting rid of Twitter; recommitting to RSS; and not reading news after hours.
“I’m still a working journalist and a huge part of my job is to read and follow the news,” she writes. “I’ll still do both those things because I love them. But sometimes it’s healthy to do something you love a little less, and differently.”
