American hostage Ann Swift shortly after her release in January 1981. Public domain photo by the Department of Defense.
The October Surprise. These days the phrase is often used to describe fears that a political campaign will drop some sort of bombshell in the final weeks before Election Day.
Then-FBI Director James Comey’s reopening of the investigation of Hillary Clinton’s emails in 2016 would certainly qualify, though there was no evidence that the Trump campaign was behind it — nor, for that matter, any evidence of wrongdoing by Clinton.
So, too, would the Hunter Biden laptop story of 2020, though the Trumpers who were behind it were hampered by the inconvenient fact that they’d targeted the wrong Biden.
But I don’t think anyone used the phrase October Surprise until 1980, when it was used to describe something that Ronald Reagan and his associates feared would happen but ultimately did not: the release of more than 50 American hostages who had been held by Iran for many months. If President Jimmy Carter brought them home just before the election, it could have given him the boost he needed to win a second term. Continue reading “The October Surprise, 44 years on; plus, extremism at home, and more on sponsored content”
The former headquarters of the Portland Press Herald is now a hotel. Photo (cc) 2023 by Dan Kennedy.
News publishers like sponsored content for a variety of reasons. In a sea of nearly worthless programmatic ads, sponsored content — also known as native advertising — commands a premium price. The articles, if they are well-done, attract eyeballs. They evade ad-blockers, too. At worst, they can be confused with actual editorial content, but with proper disclosure they raise no more in the way of ethical issues than does a standard banner ad.
Earlier this week, a conservative website called the Maine Wire reported the existence of a $117,000 deal cut by the Maine Trust for Local News to publish sponsored content from the state’s Department of Education. The nonprofit Trust owns the Portland Press Herald and a number of smaller daily and weekly papers. The Maine Wire article says in part:
The payment will cover the publication and promotion of six articles portraying the Maine DOE in a flattering light. It’s unclear whether the state-sponsored “news” content will be written by someone from the Maine DOE or employees of the Maine Trust for Local News newspapers.
The taxpayer-funded “marketing campaign” will highlight the Maine DOE’s “use of federal emergency relief funding,” and will aim to “promote the best learning opportunities for all Maine students” and to “inspire ‘trust in our schools,’” according to the document.
Scare quotes aside, though, this is just garden-variety sponsored content. Rick Edmonds of the Poynter Institute looked into it (scroll down to “Sponsored content controversy in Maine”) and found the deal to be pretty unremarkable, writing:
The Wire chose to ignore that article-style pieces became a staple of digital advertising more than a decade ago. The Federal Trade Commission has taken the position that as long as sponsorship is disclosed, it’s not deception (though violations, especially among influencers, are not uncommon).
The format is typically employed by companies burnishing their image, but there is no obvious reason the door should be slammed shut on a self-promoting government placement.
In fact, the first of six such sponsored ads that the Trust will be running says “Sponsored” and “Content provided by Maine Department of Education” right at the top. The article, which appeared in the Press Herald, is also in a different typeface from what the paper normally uses. Edmonds passed along a statement from Trust chief executive Lisa DeSisto as well:
Branded content is a growing piece of our advertising product offerings. We’ve attracted new customers to the Maine Trust by offering branded content products, and we think they’re an important part of our revenue goals. In developing these products, nothing has been more important to us than creating a clear distinction between branded content advertising and our journalism.
Michael Socolow, a journalism professor at the University of Maine, initially raised some concerns about the arrangement on Twitter but then backed off once he saw the actual ad. “Turns out article’s labelled ‘Sponsored Content’ right at top, it’s not written by any journalists, and it’s actually a terrible piece of advertorial/propaganda [poorly written, boring + too long, and uninteresting]. So I’m less concerned,” he wrote.
Now, I do think it’s fair to ask whether a news organization ought to be accepting sponsored content from a government agency — but that horse left the barn quite a while ago. For instance, I searched the sponsored content at The Boston Globe to see if it had any similar arrangements, and it took me no time at all to find a native ad from Vermont Tourism, which a little additional searching revealed is a state agency. That said, it wouldn’t be a bad idea for the Trust to have a conversation with its journalists about what practices are and aren’t acceptable, and to listen to any concerns the newsroom might raise.
Finally, a disclosure: The Maine Trust is sponsoring an event for Ellen Clegg and me in Portland on Oct. 15 to talk about our book, “What Works in Community News.” (You can register here.) I worked with DeSisto at The Boston Phoenix and, later, Ellen and DeSisto were colleagues at The Boston Globe; we both think highly of her. You can make of that what you will. But Edmonds and Socolow have no such ties, and their conclusions are the same as mine.
The Poynter Institute has published an in-depth report on the state of journalism that’s aimed at injecting some optimism into what often seems like a dreary and depressing landscape. The report is called “OnPoynt,” and the introduction says in part:
[D]oom-and-gloom narratives that cherry pick stories of vulture capitalists, job loss statistics and print closures are incomplete or out of date, painting an inaccurate picture of a news and information ecosystem on life support.
OnPoynt aims to offer a forward-minded look at the state of journalism and the news industry that propels the story by considering trends related to creative product ideas, audience growth strategies and traction around revenue, artificial intelligence and innovation.
The entire report is worth reading, but I want to take note of two sections — one on trust, the other on local news.
The narrative that the public has lost trust in the news media overlooks the reality that people actually have a fair amount of faith in their local news outlets. For instance, a survey that Poynter conducted found that 83% of respondents believe that local news organizations “are at least somewhat important to the well-being of their local community,” and 71% say local journalists are reporting the news accurately. The numbers are only slightly lower for Republicans than they are for Democrats. The report continues:
Audiences will spend more time and money with sources of information that they “trust.” Civic participation will grow as trust in media grows. Accessible local news improves democratic participation.
This really goes to the heart of a central argument that Ellen Clegg and I explore in our book, “What Works in Community News.” National news organizations, especially the cable outlets, are contributing to polarization and to the decline of civic life. Rebuilding the local news infrastructure could help lower the temperature and help people on different sides of the political divide find common ground.
Fortunately, as Poynter says in its section on local news, there are viable alternatives to corporate-owned chain newspapers, which in too many cases are being hollowed out and leaving communities bereft. Poynter identifies local television news, public radio and the rise of philanthropy in supporting nonprofit community journalism as countervailing trends.
“The local news ecosystem is complex. The loss of traditional local news journalism jobs should not be minimized, but the battle cry of ‘saving local news’ is oversimplified,” the report says. “Hundreds of news or niche information sites have started in recent years. Many are independent, many represent new offerings from existing companies.”
Poynter’s survey also shows that people who are engaged in civic life are more likely to be local news consumers — a finding that goes back at least to Robert Putnam’s landmark 2000 book “Bowling Alone.”
There’s a lot of bad news out there, and it would be pollyannaish to pretend otherwise. But it’s crucial to look at success stories, figure out why they’re working and encourage people to emulate them in their own communities.
Transition at The Colorado Sun
The Colorado Sun, a digital startup that we profile in “What Works in Community News,” announced a major reorganization last week. Editor and co-founder Larry Ryckman will now be the publisher, with senior editor and fellow co-founder Dana Coffield moving up to the editor’s slot.
In an announcement, the Sun said the shuffle was motivated in part by the Sun’s transition from a for-profit public benefit company to a nonprofit organization, which has created “new responsibilities for its senior leadership.”
The Sun was founded six years ago by 10 journalists at The Denver Post who quit out of frustration over repeated cuts by the paper’s hedge-fund owner, Alden Global Capital. Today the Sun employs two dozen staff members.
Ryckman was a guest on our “What Works” podcast in July. Coffield, who came from a background of small newspapers in the rural parts of Colorado, told us for our book that she was proud of the Sun’s role in reporting stories from across the state that can be republished for free in smaller newspapers.
“We’ve been able to provide quality journalism to some of the smallest outlets in the state,” she said. “I like being able to contribute to a healthy ecosystem for smaller newspapers, since I came from that heritage.”
A new editor in Maine
The Maine Trust for Local News, a nonprofit organization that publishes the for-profit Portland Press Herald and about a dozen other daily and weekly newspapers, has named an executive editor to oversee the trust’s holdings.
Carolyn Fox, currently managing editor of the Tampa Bay Times, will start her new position on Oct. 7. Her appointment was announced by Lisa DeSisto, the trust’s publisher and CEO.
Like the Maine papers, the Tampa Bay Times is a for-profit paper owned by a nonprofit — the Poynter Institute.
“The nonprofit model is so exciting in part because you can make that pitch to people that the journalism matters — what we do matters — and then sell that,” Fox told Eric Russell of the Press Herald. (I’m quoted as well.)
Fox will succeed Steve Greenlee, who’s moved on to a faculty position at Boston University. The organizational structure will be different in that Greenlee was the editor of just the Press Herald, whereas Fox will oversee all of the trust’s holdings.
The old Tampa Bay Hotel, now part of the University of Tampa. Photo (cc) 2007 by Ebyabe.
I’m back from vacation, and this morning I have a round-up of some items about the state of local news. Unfortunately, my top story is not good. The Tampa Bay Times, a news organization that does it the right way, is nevertheless facing a 20% cut to its payroll.
The paper, which has won 14 Pulitzer Prizes over the years, will offer buyouts to its 270 full-time employees, a number that includes 100 journalists. Top executives will take 10% pay cuts through the end of 2024, with chair and CEO Conan Gallaty taking 20%.
The Times has long since given up on daily print; it currently publishes print editions on Wednesdays and Sundays, and is digital-only the rest of the week.
What’s distressing is that the Times has an admirable business model. It’s a for-profit paper owned by the nonprofit Poynter Institute, a highly regarded journalism-education organization. The original idea, though, was that some of the Times’ profits would be used to subsidize Poynter. Those profits have long since dried up, forcing Poynter to raise money on its own. That model is the opposite of a newer hybrid, The Philadelphia Inquirer, a for-profit owned by the nonprofit Lenfest Institute, which was specifically set up to support the Inquirer and other news organizations.
The Times writes that “print advertising and circulation have declined steadily and digital revenue growth hasn’t made up for the shortfall.”
With other major Florida newspapers in the hands of bottom line-obsessed entities such as McClatchy (the Miami Herald) and Alden Global Capital (the Orlando Sentinel), it’s vital that the Tampa Bay Times survives and thrives.
The Maine event
I had not realized that Reade Brower was still in the newspaper business until I received a press release earlier this week announcing an innovative venture on the coast of Maine.
Brower sold The Portland Press Herald and its affiliated newspapers last summer to the National Trust for Local News — then turned around and helped assemble a company called Islandport Media. Now he and another veteran publisher, Kathleen Fleury Capetta, are combining four newspapers into the weekly Midcoast Villager, which will debut in September.
The four papers are the Camden Herald, The Free Press, The Republican Journal and The Courier-Gazette. Islandport’s holdings also include The Ellsworth American, a respected weekly newspaper that will not be part of the merger.
When I hear news like this, I worry that it’s a cost-cutting move and that the new entity will concentrate more on regional news than hyperlocal coverage. The press release, though, says that the company has been hiring, and will supplement the paper with targeted community newsletters. Brower and Fleury Capetta have something else in mind as well:
The publication will further invest in the community by opening the Villager Café in downtown Camden in 2025. The cafe will offer breakfast, lunch and coffee, but will also serve as a community center that hosts events related to local journalism, brings people together to talk about complex issues, and showcases local talent with concerts, readings, discussions and more. People are hungry for social connections; the cafe and the publication will bring people together and provide a greater sense of belonging for community residents.
This is a phenomenally great idea, reminiscent of the burgers-beers-and-news formula unveiled several years ago by The Big Bend Sentinel in Texas. Civic engagement and news consumption are intimately tied together, so giving residents a reason to gather and talk about local issues will surely help the newspaper as well.
“We really believe that we just have to save local news, and this is an effort to do that,” Fleury Capetta told Boston Globe media reporter Aidan Ryan.
Let there be Light
There’s some very good news at The New Bedford Light, a high-profile nonprofit that covers the South Coast of Massachusetts: Karen Bordeleau, a former executive editor of The Providence Journal, has been named editor. She’ll work alongside the current editor, Andy Tomolonis, until he retires next year, according to an announcement by CEO Lean Camara.
Bordeleau is a fellow graduate of Northeastern University’s journalism program. Not to reveal her age (or mine), but back in the 1970s we both worked as co-op students at Rhode Island’s Woonsocket Call, which, sadly, was merged into The Times of Pawtucket last October.
Congratulations to Karen — and to the Light, which has acquired a first-rate editor to succeed Tomolonis and, before him, founding editor Barbara Roessner.
Steve Bailey’s profile of Jack Connors in The Boston Globe Magazine of June 3, 2007
In his obituary of Boston businessman and philanthropist Jack Connors, who died Tuesday at 82, Boston Globe reporter Bryan Marquard reminds us that Connors was part of several failed attempts to buy the Globe from the New York Times Co., which finally sold it to financier and Red Sox principal owner John Henry in 2013. Marquard’s obit, by the way, is remarkable, and includes quotes from an interview Connors gave just last week as he was dying of cancer.
The first time Connors’ name came up in connection with an attempt to purchase the Globe was in the fall of 2006, when he partnered with retired General Electric chief executive Jack Welch and concession magnate Joseph O’Donnell. But with Times Co. chief executive Janet Robinson all but coming right out and saying the Globe was not for sale, talk of a Welch-led sale faded away. O’Donnell died earlier this year, and Welch — who died in 2020 — does not enjoy the sterling reputation he had back when he was at the height of his power and influence.
Connors’ second run at the Globe came in 2011, when he was part of a group headed by entrepreneur Aaron Kushner, who tried to convince the Times Co. to sell him the paper even though the paper’s executives were adamant that it wasn’t available. Former Globe publisher Ben Taylor and his cousin Steve Taylor, himself a former top Globe official, were involved in the Kushner bid as well. At that time Poynter business analyst Rick Edmonds wrote that with the Globe’s business having stabilized following a crisis in 2009 and the Times Co.’s debt burden eased, “It looks to me like a keeper for the company — unless someone comes forward with cash and is prepared to way overpay.”
Ultimately Kushner was spurned, and then he lost out on a bid to purchase the Portland Press Herald in Maine. In 2012, a Kushner-headed group bought The Orange County Register in Southern California, and he quickly ran it into the ground with a hiring spree that he mistakenly believed would result in a massive influx of new readers and advertising revenues. (I wrote about Kushner’s misadventures in Boston, Portland and Orange County for my 2018 book “The Return of the Moguls.”) Today the Register is a shell of its former self, having been acquired out of bankruptcy by Alden Global Capital’s MediaNews Group.
Connors’ name also came up in 2013 before the Globe was purchased by Henry.
What kind of a newspaper owner would Jack Connors have been? He was kind and generous, according to all accounts, but he would have been a minority owner with only a limited say in the Globe’s direction. Globe readers should be glad that the paper was never headed by “Neutron Jack” Welch or by Kushner, whose business plan for the Globe — a copy of which I obtained and wrote about in “Moguls” — was utterly unrealistic, depending on the same sort of unaffordable expansion that led to disaster in Southern California.
The praise that is now flowing for Connors is well deserved. He was, by all accounts, a kind and generous man. And I have one suggestion for the Globe. On June 3, 2007, the Sunday magazine published a terrific profile of Connors by then-business columnist Steve Bailey. You have to do a deep dive into the archives in order to find it. Why not republish it online?
The Sun Journal of Lewiston, Maine, and the Portland Press Herald have dropped their paywall for coverage of the mass shootings in Lewiston on Wednesday night, which claimed what’s now reported to be 18 lives. The two papers, which are owned by the same nonprofit trust, have also published a sensitive story about some of the victims — six at the moment, with, sadly, more to come.
Meanwhile, The Boston Globe is treating this as a local story, going all-in with multiple reports. Today’s print edition includes four front-page stories, ranging from a round-up of what we know so far to a story on Maine’s gun laws. There are two opinion pieces and four more articles in the metro section covering topics such as the fear experienced at nearby Bates College and how teachers should discuss mass shootings with their students. The Globe is also running updates on its homepage.
For journalists, this is difficult, harrowing work. I’ve covered some emotionally upsetting stories, but never anything remotely like this. While we focus on the suffering of the victims, think about the reporters, too. Like first responders, journalists are performing a vital role in keeping the public informed about an ongoing tragedy.
Recently Max Tani of Semafor and Richard J. Tofel, who writes the newsletter Second Rough Draft, have raised questions about whether the folks involved in the purchase of the Portland Press Herald and its affiliated Maine papers from the retiring publisher, Reade Brower, have been sufficiently transparent in disclosing who the funders are.
The papers were bought during the summer by the National Trust for Local News, a nonprofit that has been involved in several acquisitions aimed at preventing legacy newspapers from falling into the hands of corporate chain ownership. In Maine, Tani and Tofel argue, the billionaire George Soros may have been more deeply involved than was previously known, while the involvement of another billionaire who was reportedly part of the purchase, Hansjörg Wyss, hasn’t been disclosed at all.
I’m going to go out on a limb and say that this is essentially a non-issue. Tofel himself notes that the previous management of the papers remains in place and that “invocations of Soros as a sort of bogeyman have long since become a principal way to dog whistle anti-Semitism; it ranks right up there with ‘globalist’ in this rhetoric.”
More to the point, the Press Herald itself followed up on Tani’s reporting, and it sounds like the full story behind the purchase will be revealed soon. (I was interviewed for the piece, written by reporter Rachel Ohm.) Longtime Press Herald publisher Lisa DeSisto, now the CEO and publisher of the Maine Trust for Local News, the nonprofit that has been set up to own the papers, is quoted as saying, “We want to make more of a splash and have a more comprehensive introduction to the Maine Trust rather than just [putting things out in] pieces. We’re really waiting to announce a broader vision.”
Added Will Nelligan, who’s the Maine project lead for the National Trust: “We will announce that coalition of Maine funders when we announce the Maine Trust.”
No, the announcement didn’t come in September, as had been originally promised. But is that really a big deal as long as disclosure is on its way? The papers themselves, by the way, remain for-profit entities, so it seems unlikely that either the National Trust or the Maine Trust will be looking for ongoing support to prop them up.
If you take a look at the National Trust’s funders, you’ll see that, in addition to Soros’ Open Society Foundations, they include a number of respected journalism funders, including the Knight Foundation, the MacArthur Foundation, the Democracy Fund and the Lenfest Institute, which owns The Philadelphia Inquirer. The Gates Family Foundation, by the way, is a Colorado-based philanthropy that has nothing to do with Bill or Melinda Gates.
When I asked University of Maine journalism professor Michael Socolow to weigh in, he emailed me comments he had previously posted on X/Twitter, noting that Tani and Tofel had emphasized Soros’ and Wyss’ liberal politics but adding they had been unable to back up whether that was relevant. (To be fair, Tofel seemed less impressed with that angle than Tani.) Socolow said:
I’m not sure there’s a story here. Neither Tani nor Tofel specify the ways the new ownership has altered editorial content. They’re seemingly insinuating that the new ownership purchased the newspapers to shape news content for partisan political reasons. But how much disclosure and transparency about Reade Brower and his business interests did these publications publish before the sale? It’s not clear to me why there needs to be a new, and apparently higher, standard simply because the ownership is now non-profit versus commercial. If evidence emerges that the sort of meddling Tani and Tofel insinuate begins occurring, then I agree we have an important story. But we’re not there yet.
Let me end with a couple of disclosures: Ellen Clegg and I interviewed National Trust co-founder and CEO Elizabeth Hansen Shapiro on our podcast, “What Works: The Future of Local News,” and we wrote about the National Trust’s successful effort to save two dozen community newspapers in the Denver suburbs in our forthcoming book, “What Works in Community News.” I worked with DeSisto at The Boston Phoenix and Ellen later got to know her at The Boston Globe, and we both consider her to be a first-rate, ethical news executive.
The purchase of the Press Herald papers by the National Trust was unalloyed good news, and it sounds like the questions that Tani and Tofel have raised will be answered soon.
Media Nation is back. It’s not quite where I want it to be yet, but it’s good enough to resume posting. Look for more improvements in the days to come.
Unfortunately, I’m here to report some sad news. The Portland Phoenix, the last of the Phoenix newspapers where I worked for many years, has ceased publication. Editor Marian McCue’s farewell editorial begins:
It was easy to have a sense of optimism in the spring of 2019. It was a different time, when former Forecaster publisher Karen Wood and I hatched a plan to launch a new version of the Portland Phoenix, which had folded in February of that year. We wanted to build a strong and independent news alternative to the media monopoly that controlled the Press Herald and many of Maine’s newspapers.
Our timing was not great. Five months after the launch, the pandemic struck with a vengeance. Few alive had seen such a cataclysmic event, much was unknown and everybody was fearful. The advertising relationships we had suddenly vanished. We tried to keep going, but the advertising was not there.
The flagship Boston Phoenix closed in 2013. At one time there were Phoenix papers in Providence, Portland, Worcester as well as Stuff magazine, Stuff@Nite and an alternative rock radio station, WFNX. The Portland Phoenix staggered on under new ownership until 2019, and was then relaunched by McCue and Wood. The new Portland Phoenix was redesigned and built a reputation for quality journalism. In the end, it wasn’t enough.
I hope someone else will give it a try. Portland is a medium-size, semi-isolated city with a strong arts community — exactly the sort of place where an alt-weekly can still find a niche. And let’s not forget that Portland recently got some very good news, as the state’s largest daily, the Portland Press Herald, and most of its affiliated papers will be acquired by the nonprofit National Trust for Local News.
The news about the news doesn’t get much better than this: The National Trust for Local News will acquire Maine’s Portland Press Herald and its affiliated four daily newspapers and 17 weeklies. The deal was announced earlier today. Although not all details of the sale are known, early indications are that the papers will remain for-profit entities under nonprofit ownership. The papers, known collectively as Masthead Maine, will continue to be managed by chief executive officer Lisa DeSisto.
According to Rachel Ohm of the Press Herald, the National Trust emerged as the buyer after the recently formed Maine Journalism Foundation, or MaineJF, fell short in its efforts to raise enough money to buy the papers on its own. MaineJF, also a nonprofit, then started working with the National Trust. Elizabeth Hansen Shapiro, the co-founder and CEO of the National Trust, told the Press Herald that the two organizations are continuing to work together, although it was unclear what ongoing role the foundation might have. The foundation, by the way, would have reorganized the papers as nonprofits; based on Ohm’s story, it sounds like that’s no longer on the table.
The papers were purchased in 2018 by Reade Brower, a printer who acquired them from billionaire owner Donald Sussman. Brower built a reputation as a solid steward who nevertheless was not averse to making cuts in order to stave off losses. Hansen Shapiro would not disclose what the National Trust paid, but it’s likely that Brower could have gotten more from a corporate chain looking to swoop in, gut newsrooms and squeeze out revenues. If that’s the case, then Brower deserves credit for putting his legacy above making every possible dollar.
The independently owned Bangor Daily News remains the only daily in the state that isn’t part of Masthead Maine.
The governance structure of the new ownership has yet to be announced, and maybe even the principals don’t quite know what it will look like yet. The National Trust is best known for rescuing a group of weekly and monthly papers in suburban Denver back in 2021, and now owns them in conjunction with The Colorado Sun, a well-regarded for-profit digital startup.
Portland Harbor after dark. Photo (cc) 2021 by Paul VanDerWerf.
Brian MacQuarrie of The Boston Globe has an overview of efforts to sell the Portland Press Herald of Maine and its affiliated daily and weekly papers.
Back in April, I wrote about the establishment of a nonprofit organization, the Maine Journalism Foundation, known as MaineJF, which was hoping to purchase the papers from owner Reade Brower. MacQuarrie reports that yet another nonprofit group, the National Trust for Local News, “is believed to be in the running.” I assume that the trust is looking to work with the MaineJF rather than compete, so that is potentially a promising development.
Last August, Elizabeth Hansen Shapiro, the CEO and founder of the National Trust, was a guest on our podcast about the future of local news, “What Works.” Ellen Clegg and I spoke with her about her organization’s work in saving legacy newspapers from the depredations of corporate chain ownership.
The trust is perhaps best known for facilitating the sale of Colorado Community Media, a chain of weekly and monthly papers in the Denver suburbs. Hansen Shapiro is also an advisory board member of The Lexington Observer, a hyperlocal nonprofit startup.
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