Can The Portland Phoenix avoid the fate of its siblings?

The Portland Phoenix of Maine may be on the verge of joining its Boston and Providence siblings in Alt-Weekly Heaven, according to Edward Murphy of the Portland Press Herald and Seth Koenig of the Bangor Daily News. Owner Stephen Mindich was reportedly poised to sell the Portland paper to one of its employees (unnamed), but the deal has fallen through.

I suppose it would be naive to say that I’m surprised. But I am, at least a little bit. As recently as this past summer an insider told me that the Providence paper was struggling but that Portland was doing well. And Portland is the sort of small, insular, arts-rich city where alt-weeklies are still hanging on. In fact, as Koenig observes of The Portland Phoenix:

It long appeared from the outside to be the most financially stable of the Phoenix papers, always keeping enough advertising to fill out around 50 pages of content (newspapers get thinner when there aren’t enough ads to justify printing as many pages) and never needing to follow the Boston Phoenix’ desperate, last moment reinvention as a glossy magazine.

Desperate? Maybe. I think you could also make the case that if the Boston paper had gone the glossy route two or three years earlier, it might still be around.

In any case, I’m hoping that this time the story turns out differently. The mere fact that someone wants to buy the paper suggests that, from a business point of view, there’s something worth saving.