National Trust for Local News – Page 2

Elizabeth Hansen Shapiro on her national campaign to invest in local news

On the latest “What Works” podcast, Ellen Clegg and I talk with Elizabeth Hansen Shapiro, CEO and co-founder of the National Trust for Local News. She is also a senior research fellow at the Tow Center for Digital Journalism at Columbia Journalism School in New York. At the Tow Center, Dr. Hansen Shapiro’s work focuses on the future of local journalism and the policies needed to assure that future. Her research involves audience engagement and revenue strategies, as well as the relationship between news and social platforms. She holds a Ph.D. in organizational behavior from Harvard Business School.

The National Trust for Local News is a nonprofit that is dedicated to “keeping local news in local hands.” The Trust works with local news publishers, philanthropists and socially conscious investors, and, as I’ve reported, worked with other collaborators to buy 24 weekly and monthly newspapers in the suburbs of Denver, Colorado, perhaps saving them from hedge fund ownership.

I’ve got a Quick Take on a recent newsletter by past “What Works” guest Kristen Hare of Poynter, who reported on local media people who are starting to fight back against the abuse they’re receiving from some of the more sociopathic members of their audience.

Ellen weighs in on the death of Tim Giago, the founder of the first independently owned Native American newspaper in the United States, and dives back into the Dumpster fire in the newsroom of The Aspen Times in Colorado.

You can listen to our conversation here and subscribe through your favorite podcast app.

In the rural heartland, indie newspapers survive with a back-to-basics approach

It’s something I’ve seen over and over in tracking the state of local news for the past dozen years. Despite the very real challenges community journalism faces from technological and cultural change, news organizations that are not burdened by corporate chain ownership can continue to serve as vital, financially sustainable operations.

A new report by Tony Baranowski, director of local media for Times Citizen Communications in Iowa Falls, Iowa, makes the point. While he was a fellow at the West Virginia University Reed College of Media and the West Virginia Press Association’s NewStart Program, he studied several newspapers in the Upper Midwest in depth and surveyed more than 50 small newspaper publishers across the country.

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What he found was that, despite the narrative that local newspapers are dying, these independent papers were keeping their heads above water. Baranowski writes:

The strongest community news outlets are locally owned and managed by families or individuals with local ties that stretch back decades. That’s not an easy circumstance to replicate for a would-be publisher looking to buy or launch a news organization in a rural town, but it’s not a prerequisite, either. In fact, the common denominator is less longevity than fostering community spirit and pride within both staff-generated content and advertising in a traditional newspaper’s pages.

Among the people interviewed in Baranowski’s report is Jim Slonoff, the co-founder and publisher of The Hinsdalean, a free paper launched in suburban Chicago in 2006. I wrote about The Hinsdalean a couple of months ago to highlight its practice of signing up members of the community to write essays on a variety of topics. Although running unpaid columns is hardly new territory for local newspapers, The Hinsdalean actively recruits writers and limits them to a two-year term, ensuring a steady stream of fresh voices.

Like many of the people Baranowski spoke with, Slonoff said The Hinsdalean’s emphasis remains on print rather than digital. Slonoff said:

That’s the thing I don’t get about newspapers in general, because so many of them put so much money and resources into their websites with no return. We took the 180 degrees approach and said our money is coming from display advertising and real estate advertising. Why would we not focus on that? Facebook doesn’t bring us any money, Twitter and Instagram don’t. There’s nothing I get out of it that I know of, except we’re there. And we get a lot of likes and things and get a lot of this and comments and that feels good.

That might seem like a retrograde approach, but it’s one I’ve heard from a number of publishers who have to figure out how to break even.

The Provincetown Independent actually charges more for digital subscriptions than for a print-plus-digital combination, telling readers that “if we were to go online only, the savings in not having to print and mail the paper would not be anywhere near enough to make up for the loss of print advertising revenue.”

Last week I interviewed Jerry and Ann Healey, who sold their Colorado Community Media newspaper group earlier this year to The Colorado Sun, a start-up digital news organization, in a deal put together by the National Trust for Local News. They told me that, in many cases, when they offered a package combining digital and print, their advertisers weren’t interested — they wanted to be seen in the print newspaper. “In the community newspaper space, print is still a viable thing,” Jerry Healey said, “and the advertisers know that too.”

Then there’s Kris O’Leary of Central Wisconsin Newspapers, who told Baranowski that her readership includes Amish and Mennonite communities. Not much digital potential there.

Another of Baranowski’s findings is that newspapers with offices in the communities they cover tend to be healthier than those that have consolidated operations far from the people they serve.

If this sounds like Baranowski is recommending a back-to-the-future approach, it may be because he’s surveying local journalism in the rural heartland. A digital-first approach makes sense in affluent urban and suburban areas where readers can be persuaded to sign up for online-only subscriptions.

But in some parts of the country, technological advances have not changed the media all that much over the past several decades. It is in such places that journalism can do well by following a model that would have been familiar to our grandparents — independently owned newspapers, rooted in the community and supported by local businesses.

An ambitious plan to save local news by investing in community journalism

Golden, Colo., is among the cities and towns served by Colorado Community Media

Rick Edmonds of Poynter interviewed Elizabeth Hansen Shapiro and Lillian Ruiz about the National Trust for Local News, a project they founded to invest in community journalism projects around the country.

Their goal is to raise $300 million in order to finance deals like the purchase earlier this year of Colorado Community Media, a chain of two dozen weekly and monthly papers in the Denver suburbs. The papers are now being run by The Colorado Sun, a start-up website founded by a number of former Denver Post journalists.

My colleague Ellen Clegg and I interviewed Hansen Shapiro recently to ask her about the National Trust. We especially wanted to learn more about how she had arrived at the $300 million figure, which she had told Ben Smith of The New York Times might be enough to save every independent community paper in the United States that is at risk of shutting down or being sold off to a chain owner.

She told us that her estimate was based on research showing that there are about 4,000 independent weekly and daily papers — what she called “sub-large-chain titles,” to include those held by small regional chains — with perhaps as many as 2,400 owners. Here is how she described the National Trust’s strategy:

We’re approaching it two ways. One is inbound interest from publishers who are ready to retire and want to figure out what the next move is. Some of them have successors lined up, but they don’t have financing. Some of them don’t have successors lined up and their businesses are failing. And that’s the house-on-fire version. And some of them have great businesses. They don’t have a successor. They think they want to be out of the business in two years, and they’re like, could we start a conversation now so that so we can figure out something?

Any paper can be kept out of the hands of a hedge fund or a corporate chain is a victory.

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How a group of Denver area newspapers were saved from corporate ownership

Just before Thanksgiving last year, Melissa Milios Davis was contacted by Jerry Healey, the co-owner — along with his wife, Ann Healey — of Colorado Community Media, which publishes 24 weekly and monthly newspapers in the Denver suburbs.

The Healeys were approaching retirement and looking to sell, and they were hoping to avoid turning over their life’s work to a corporate chain owner or a hedge fund. Milios Davis, vice president for strategic communications and informed communities at the Gates Family Foundation, serves on the executive committee of the Colorado Media Project, which has been seeking ways forward for local news since 2018.

That encounter, Milios Davis said at a recent webinar (you can watch it here; background information here), led to the sale last month of the Healeys’ newspapers to a new entity whose majority owner will be The Colorado Sun, a startup digital news operation that’s run as a public benefit corporation. That means the 24 papers, like the Sun, will not be organized to enrich its owners; any profits they earn will be rolled back into news coverage and other operations.

“These are still profit-making enterprises. It’s a business,” said Milios Davis, adding it would have been a “huge loss” if the papers had fallen into the wrong hands.

Also speaking at the webinar, organized by the Media Enterprise Design Lab at the University of Colorado Boulder, were Lillian Ruiz, co-founder and managing director of the National Trust for Local News, and Larry Ryckman, editor and co-founder of the Sun. The moderator was Nathan Schneider, an assistant professor of media studies at the university.

According a recent article about the deal by Corey Hutchins of Colorado College, the papers will be owned by the newly formed Colorado News Conservancy, which in turn is co-owned by the National Trust for Local News and the Sun. Hutchins reported that the 40 employees who worked for the Healeys, about half of them journalists, would keep their jobs.

The conservancy is currently seeking a publisher, Ruiz said at the webinar, and has invested a considerable amount of attention in the process. “We didn’t want to create just a replication of who have we had some handshakes with over a highball,” she said.

The Sun itself, which was founded after the meltdown of The Denver Post under the ownership of the hedge fund Alden Global Capital, is continuing to grow, said Ryckman — from a staff of about 10 when I wrote about the Sun for the Nieman Journalism Lab last fall to 15 today, with more on the way. He described the chance to save the community newspapers as something that was too important to pass up.

“At least on the Sun side, this came together pretty quickly,” he said. “This absolutely was a cause that was near and dear to our hearts…. We know who’s first in line when it comes to buying newspapers these days, and no one wants to see that happen.”

What helped jump-start the deal, said Milios Davis, was a study that the Colorado Media Project conducted several years ago in partnership with the Colorado Press Association. Among the findings: the number of journalists covering local news had been cut in half over the previous decade, in line with what was taking place nationally; and that of 151 newspapers they could identify, 93 were still locally owned.

“We saw on the horizon that a lot of these were … older owners” who lacked a succession plan, she said, explaining that there were 44 in that category. “We were looking at this as a tidal wave that would slowly crash on the shores,” which led to conversations about how to help them transition to new local ownership.

And then the Healeys came along.

One of the most important takeaways from what is happening in Colorado is that local news can still be run on a sustainable basis, and that corporate control and the gutting of newsrooms are not inevitable. As I wrote a few weeks ago, I would love to see the Colorado story replicated across the country. Ruiz said the exact model being used in Colorado might be unique to that area. But she added that her organization is looking at what might work in other parts of the country — especially in communities of color.

So how do we wrest control of local news away from chain owners? Report for America co-founder Steven Waldman, who’s been everywhere lately (it also turns out that he’s a co-founder of Ruiz’s organization), wrote an op-ed piece for the Los Angeles Times calling for tax breaks for newspaper owners who sell to nonprofits or public benefit corporations.

That would provide an incentive for the likes of Alden and Gannett to take their money and go home. I would add another incentive: tax penalties to be imposed on for-profit owners of newspaper chains of a certain size that are not owned locally.

Communities deserve a chance to take charge of their news and information. Three years after Alden all but destroyed The Denver Post, we’re starting to see a renaissance fueled by a new media venture and an old one that’s been given new life.

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