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Newsletters move to the fore as tech platforms spurn community journalism

If we’ve learned anything about news publishing in recent years, it’s that the giant tech platforms are not our friends. Google is embracing artificial intelligence, which means that searching for something will soon provide you with robot-generated answers (right or wrong!), thus reducing the need to click through. Facebook is moving away from news. Twitter/X has deteriorated badly under the chaotic leadership of Elon Musk, although it still has enough clout that President Biden used it to announce he was ending his re-election campaign.

So what should publishers do instead? It’s no secret — they’re already doing it. They are using email newsletters to drive their audience to their journalism. A recent post by Andrew Rockway and Dylan Sanchez for LION (Local Independent Online News) Publishers reports that 95% of member publishers are offering newsletters, up from 81% in 2022. “The decline in referral traffic,” they write, “will likely lead to more direct engagement by publishers with their audiences.”

Some observers worry about newsletter overload as our inboxes fill up with email we may never get around to reading. That’s potentially a problem, but I think it’s a more serious problem for larger outlets, many of which send out multiple newsletters throughout the day and risk reaching a point of diminishing returns. By contrast, users will value one daily newsletter from their hyperlocal news project with links to the latest stories.

Newsletters are crucial to the success that Ellen Clegg and I have seen both in the projects we write about in our book, “What Works in Community News,” and on our podcast, “What Works: The Future of Local News.” Essentially, we’ve seen three newsletter strategies.

By far the most common approach publishers use is to offer a free newsletter aimed at driving users to their website, which may be free or subscription-based. The Massachusetts-based Bedford Citizen, for instance, sends out a daily newsletter generated by its RSS feed and a weekly human-curated newsletter. The Citizen is a free nonprofit, but once they’ve enticed you with their top-of-the-funnel newsletter, they hope they can lure you into becoming a paying member. Ellen and I interviewed executive director Teri Morrow and editor Wayne Braverman on our podcast last February.
The Colorado Sun, a statewide nonprofit, offers a series of free and paid newsletters, while the website itself is free. The paid newsletters represent an unusual twist: Some of them feature deeper reporting than you can get from the website on topics such as politics, climate change and outdoor recreation. At $22 a month for a premium membership, users pay no more than they would for a digital subscription to a daily newspaper. Editor Larry Ryckman talked about that in our most recent podcast.
In some places, the newsletter is the publication. An example of that is Burlington Buzz, a daily newsletter that covers Burlington, Massachusetts. Founder, publisher and editor Nicci Kadilak recently switched her newsletter platform from Substack to Indiegraf, and her homepage looks a lot like a standard community website — which shows that it’s a mistake to get too caught up on categories when newsletters have websites and websites have newsletters. Ellen and I talked with Nicci last year.

What’s crucial is that news publishers have direct control of the tools that they use to connect with their audience. Gone are the days when we could rely on Facebook and Twitter to reliably deliver readers to us. We have to go find them — and give them a reason to keep coming back.

Correction: Burlington Buzz has moved to Indiegraf, not Ghost.

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Larry Ryckman on how The Colorado Sun is working to serve a large and diverse state

Larry Ryckman. Photo (cc) 2021 by Dan Kennedy.

On the latest “What Works” podcast, Ellen Clegg and I talk to Larry Ryckman, editor and co-founder of The Colorado Sun, the subject of a chapter that I wrote for our book, “What Works in Community News.” The Sun was launched by journalists who worked at The Denver Post, which had been cut and cut and cut under the ownership of Alden Global Capital, a hedge fund that the Post staff called “vulture capitalists.”

The Sun was founded as a for-profit public benefit corporation. A PBC is a legal designation covering for-profit organizations that serve society in some way. Among other things, a PBC is under no fiduciary obligation to enrich its owners and may instead plow revenues back into the enterprise. And we’ve found that for-profit models are rare in the world of news startups. But that changed last year, when the Sun joined its nonprofit peers. Ryckman explains.

In our Quick Takes, I give a listen to a New York Times podcast with Robert Putnam, the Harvard University political scientist who wrote “Bowling Alone” some years back. In a fascinating 40 minutes, Putnam talks about his work in trying to build social capital. He never once mentions local news, but there are important intersections between his ideas and what our podcast and book are focused on.

Ellen reports on an important transition at Sahan Journal in Minnesota, one of the projects we wrote about in our book. The founding CEO and publisher, Mukhtar Ibrahim, is moving on and a successor has been named. Starting in September, Vanan Murugesan will be leading Sahan. He has experience in the nonprofit sector and also has experience in public media.

You can listen to our conversation here and subscribe through your favorite podcast app.

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Northeastern’s Mike Beaudet talks with E&P about reinventing TV news

Our Reinventing Local TV News project, which is part of Northeastern’s School of Journalism, is getting a lot of attention from the trade publication Editor & Publisher. Professor Mike Beaudet, who heads the project, is the subject of a feature story in E&P and is the guest on this week’s E&P vodcast.

Beaudet, who’s also an investigative reporter with WCVB-TV (Channel 5), tells E&P’s Gretchen Peck and Mike Blinder that the goal is to come up with new ways of storytelling to appeal to younger audiences — a demographic that gets its news almost entirely by smartphone rather than a traditional television screen. Here’s how Beaudet puts it in an interview with Peck:

People are cutting the cord, and the whole idea of having “appointment television” has gone out the window, especially for younger people. That’s the challenge: We can’t rely on this audience to find local TV like you could in years past, as they get older, because they’re not consuming content the same way.

Mike and his collaborator, Professor John Wihbey, presented at our What Works local news conference at Northeastern last March. Given that local television is in relatively good financial health compared to the newspaper business, it’s vitally important that people like Beaudet and Wihbey come up with solutions before the problems of an aging audience become acute.

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Peter Bhatia tells us about the Houston Landing — including the turmoil at the top

On the new “What Works” podcast, Ellen Clegg and I talk with Peter Bhatia. Bhatia is a Pulitzer Prize-winning editor who is now chief executive officer of the Houston Landing, a nonprofit, non-partisan, no-paywall local news site that launched in spring of 2023. He has also been editor and vice president at the Detroit Free Press, from 2017-2023, and served as a regional editor for Gannett, supervising newsrooms in Michigan and Ohio.

His résumé includes helping lead newsrooms that won 10 Pulitzer Prizes. He is the first journalist of South Asian heritage to lead a major daily newspaper in the U.S. He has also been involved in some recent controversies, and, as you’ll hear, he doesn’t shy away from talking about them.

In Quick Takes, I talk about an important press-freedom case in Mississippi. The former governor, Phil Bryant, is suing Mississippi Today over its Pulitzer Prize-winning series on a state welfare scandal that got national attention and even managed to touch former NFL quarterback Brett Favre. Bryant says he needs access to Today’s internal documents in order to prove his libel case, and a state judge has agreed. Mississippi Today has decided to take the case to the state Supreme Court. It’s a risk, because it will set a precedent in the Magnolia State — for better or worse.

Ellen highlights an interview with Alicia Bell, the director of the Racial Equity in Journalism Fund at Borealis Philanthropy. Bell talked to Editor & Publisher about her upcoming report on what it will take to build a thriving local news ecosystem for BIPOC communities across the country. Her estimate: it will take somewhere between $380 million to $7.1 billion annually to truly fund BIPOC journalism across the U.S. That’s a big number, but Borealis is a pioneer in this space, and it’s important research as national efforts like Press Forward roll out.

You can listen to our conversation here and subscribe through your favorite podcast app.

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GBH News general manager Pam Johnston is leaving at the end of the month

Pam Johnston. Photo © 2021 by Dominic Gagliardo Chavez/GBH.

GBH News general manager Pam Johnston is leaving the station at the end of the month. A friend was filling me in even as Aidan Ryan was reporting on her departure for The Boston Globe. GBH News comprises the public media behemoth’s local programming across television, radio and digital. On the radio, GBH (89.7 FM) lags well behind WBUR (90.9 FM). Both stations emphasize NPR programming and local news; ’BUR is in the midst of buyouts and layoffs, and GBH may not be far behind.

Johnston’s announcement comes nearly four months after the Globe’s Mark Shanahan reported that GBH was in turmoil. Based on my own conversations with current and former station employees, I know that Johnston had both supporters and detractors among the staff. “With new leadership at GBH, there are new opportunities and new strategies for our newsroom,” Johnston said in an email to the staff that was obtained by Ryan. “I’m excited about what comes next. I will continue watching, listening, and cheering you on every step of the way.”

Ellen Clegg and I interviewed Johnston on the “What Works” podcast in March 2022. My standard disclosure: I was a paid contributor to GBH News from 1998 to 2022, mostly as a panelist on “Beat the Press with Emily Rooney,” the award-winning media program that was canceled under Johnston’s watch in 2021.

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How Anne Eisenmenger built a group of free, for-profit weekly newspapers

Anne Eisenmenger with two of her friends, Duff and Sunny. Photo by Pat Lester.

On the latest “What Works” podcast, Ellen Clegg and I talk with Anne Eisenmenger, who is president of Beaver Dam Partners and publisher of several weekly newspapers in southeast Massachusetts, including Wareham Week and Sippican Week. Anne has a laser focus on developing and operating hyperlocal for-profit newspapers.

Anne lives in Wareham, and she founded her community news company there in 2010 with the launch of Wareham Week. And, yes, it’s an actual print newspaper, with a for-profit business model based on free distribution at high-traffic locations, and it’s packed with ads.

In our Quick Takes, I dive into one of the best newspaper stories in the country, which is right here in our backyard, or at least in the western sector of our backyard. It involves The Berkshire Eagle, a daily based in Pittsfield, Massachusetts, once regarded as one of the best small papers in the country. Then it fell into the hands of Alden Global Capital, so we all know what happened next. This story, though, has a happy ending, at least so far.

Ellen talked recently with Paul Hammel, a reporter doing a story on the loss of small-town newspapers across Nebraska. He focused on a couple who sold their paper, in a town of 1,000, but had to come back after retirement when the new owner quit in the middle of the night.

You can listen to our conversation here and subscribe through your favorite podcast app.

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Josh Stearns tells us about the Democracy Fund’s work in rebuilding local news

On the latest “What Works” podcast, I talk with Josh Stearns, the senior director of the Public Square Program at Democracy Fund.

The Democracy Fund is an independent foundation that works for something very basic and increasingly important: to ensure that our political system is able to withstand new challenges. Josh leads the foundation’s work in rebuilding local news. The Democracy Fund supports media leaders, defends press freedom, and holds social media platforms accountable. (Ellen Clegg was stuck in traffic somewhere on the Zakim Bridge in Boston for the duration of this show, but she’ll return for the next episode!)

In our Quick Takes, I poach on Ellen’s territory and reports on a development in Iowa, the Hawkeye State. When two local weekly newspapers near Iowa City recently got into trouble, their owner found an unusual buyer: The Daily Iowan, the independent nonprofit student newspaper. Now there are plans to supplement local coverage with contributions from student journalists.

It’s not something I’d like to see everywhere — after all, we want to make sure there are jobs for student journalists after they graduate. But at least in this case, it sounds like the Iowa solution is going to be good for the weekly papers, good for the students and good for the communities they serve.

You can listen to our conversation here and subscribe through your favorite podcast app.

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Yankee Quill winner Ellen Clegg on why innovation must be part of journalism’s future

Ellen Clegg — a retired Boston Globe editor, the co-author of our book, the co-host and producer of our podcast, the co-chair of the nonprofit Brookline.News, and my friend — was one of five journalists who received the prestigious Yankee Quill Award this past Saturday. Read about all five here.

The Yankee Quill recognizes great journalists who have also contributed to the betterment of our profession. As the Academy of New England Journalists puts it, “Selection for the award is not based on any single achievement, or for doing your job each day, but rather on the broad influence for good over the course of a career.” Her prepared remarks follow.

Thank you for this honor. Thanks to friends and colleagues, and thank you to my family for your support over many years when I worked nights and weekends, or got a ping from a boss at 5 a.m.

The Yankee Quill award recognizes past achievements over the long arc of a career. It’s about history and tradition.

But today’s honorees are also about the future. We’re innovating and experimenting, using digital tools that, 25 years ago, we never imagined would exist. We’re connecting with communities and readers in novel ways — deploying multimedia and measuring and nurturing audiences. Storytelling is as old as the Bronze Age and as new as TikTok.

The business of fact-based reporting that holds power to account, faces existential challenges. You know them well: digital disruption, the collapse of print advertising, the rise of platforms built on algorithms of anger.

As Professor Penny Abernathy has written, these forces have resulted in news deserts across the country — entire counties where there is no newspaper left at all. Some 2,900 newspapers have closed down since 2005 — nearly one-third of the nation’s total. About 43,000 journalism jobs have disappeared.

And, for sure, we didn’t always help ourselves. Legacy newsrooms were sometimes slow to recognize the promise — and, frankly, some of the perils — of digital publication. We were slow to change our business models. We were slow to put up paywalls that enabled us to assign a fair value to the work of our journalists. We were slow to adapt to a more frenzied pace, slow to restructure traditional newsrooms so they were digital-first.

But these same challenges have also prompted a wave of innovation and experimentation like never before. Steven Waldman, the cofounder of Report for America, calls it a replanting of local news.

Dan Kennedy and I began reporting on this phenomenon in 2019, for a book called “What Works in Community News.” We profiled nine media startups, and interviewed scores of enterprising journalists who are in the process of reinventing our business. We found an emerging movement that is nothing short of inspiring. It’s also sometimes a hard journey, fraught with uncertainty.

This wave of innovation isn’t temporary. It’s part of our future. I’m proud to be here today with journalists who are sustaining local news and providing the essential information that is so necessary to participatory democracy.

Thank you.

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Reminder: Our conference on the future of local news is tomorrow

A final reminder about our conference on the future of local news — a free, all-day event that will be held tomorrow (March 15) at Northeastern University. We’ll have sessions on topics ranging from data visualization to university-community partnerships, as well as a book talk by Ellen Clegg and me. We hope you can attend. Registration and more information is online here.

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Startup news leaders tell journalism students how to get that first job

Maya McFadden of the New Haven Independent interviews Victor Joshua, founder of the youth basketball program Respect Hoops. Photo (cc) 2021 by Dan Kennedy.

I’ll be part of a panel tomorrow discussing job opportunities for new and recent journalism graduates. My role will be to talk about opportunities at the rising generation of local and regional news startups. I am not quite sure what to tell them, but more than anything I want them to know that they need to be resourceful.

About a dozen years ago, Thomas MacMillan told me how he got hired at the New Haven Independent, one of the original nonprofit digital-only local news sites. He was working at a non-journalism job and started doing some interning. He asked the editor, Paul Bass, how he could turn that into a staff job, and Bass’ unconventional answer was that MacMillan should write a grant to fund his position. MacMillan did it, got hired and, in my 2013 book, “The Wired City,” talked about the rewards.

“It’s really fun for me to feel like we’re on a rising star rather than a sinking ship,” MacMillan said. “There’s just something exciting about feeling like you’re working on the new paradigm, where you can experiment and try different things and people will occasionally take notice of what you’re doing.”

What I will tell students is that jobs at these startups are few and far between, but if you can land one, they come with great mentoring and, in some cases, surprisingly good pay. From my conversations with people, I’ve found that nonprofit boards and independent operators take their obligation to provide a living wage and benefits seriously. At the very least, journalists at these organizations are often making more than they would at a chain-owned newspaper.

Students can’t just expect jobs to open up, because that doesn’t happen all that often. Identify two, three or five that you’d like to work at. Get in touch and stay in touch. Cover some news for them — not for free, of course, but in most cases they’re not going to hire someone they don’t have a prior relationship with.

To prepare for the panel, I contacted an array of startup news folks to see what advice they would give to students. I present their lightly edited answers in full. Continue reading “Startup news leaders tell journalism students how to get that first job”