The Globe reports on Maine’s troubled papers; plus, the Gulf of What?, and some recovery in DC and LA

Boston Globe media reporter Aidan Ryan has written an interesting examination of what’s gone wrong at the Portland Press Herald and other papers that are part of the Maine Trust for Local News.

On the one hand, the story feels provisional — we still don’t know why two top executives left suddenly, and severe cuts that observers had told me were coming are, well, still coming. The executives who left recently were Elizabeth Hansen Shapiro, co-founder and CEO of the National Trust for Local News, which acquired the papers in 2023, and Lisa DeSisto, CEO of the Maine Trust — and, before that, publisher of the Press Herald. Other top people have departed as well.

On the other hand, Ryan has some details I hadn’t seen before. For one thing, the Trust reported that it lost $500,000 in 2024 as the decline of advertising outpaced gains in digital subscription revenue.

More shocking is that former owner Reade Brower apparently considered David Smith as a potential buyer before selling to the National Trust. Smith, the head of the right-wing television network Sinclair Broadcasting, is currently turning The Baltimore Sun into an embarrassment. Sinclair owns WGME-TV (Channel 13) in Portland, so who knows what sort of synergistic hell Smith had in mind.

Brower instead sold the papers to the National Trust for $15 million (a figure that’s being reported for the first time from documents that Ryan obtained) in the hope that a nonprofit organization would prove to be a better steward.

One data point I do want to address is Dr. Hansen Shapiro’s compensation, reported in the National Trust’s public 1099 filings and noted by both the Press Herald at the time that she stepped down and now by the Globe.

Hansen Shapiro did make a lot of money — nearly $371,000 in 2023 compared to just $117,000 in 2021. At the same time, though, 2021 was when the Trust pulled off its first deal, buying 24 weekly and monthly newspapers in the Denver suburbs. The Trust today owns 65 papers in Colorado, Georgia and Maine. Given the Trust’s pivot to a hands-on operating role, Hansen Shapiro’s job responsibilities changed as well.

I’m not writing this to defend her compensation or, for that matter, the Trust’s change of focus. But it’s important context to think about.

“Journalists employed by the Maine Trust said while they remain hopeful about the new ownership, they question aspects of its approach,” Ryan writes, who notes that no one among the rank and file would speak with him on the record “because they feared retaliation.”

Finally, my usual disclosures: Ellen Clegg and I interviewed Hansen Shapiro for our book, “What Works in Community News,” and featured her on our podcast; we are both professional friends with DeSisto; and we gave a book talk at a fundraiser for the Maine Trust last fall.

Google caves

I learned this last night from journalist Dan Gillmor’s Bluesky feed: Google has apparently become the first of the internet map publishers to give in to Donald Trump’s ridiculous demand that the Gulf of Mexico now be referred to as the Gulf of America.

“I typed Gulf of Mexico into Google Maps,” Gillmor wrote. “It edited my query without permission and showed me the Trump cult invention that isn’t and never will be the real thing.”

At least as of this writing, Apple Maps and Microsoft’s Bing Maps are sticking with the Gulf of Mexico. But who knows what we’ll find tomorrow?

After Trump announced that he was renaming the Gulf of Mexico and Denali mountain in Alaska (it is reverting back to Mount McKinley), The Associated Press issued guidance for its bureaus and any other news outlets who use its stylebook.

The AP will continue to refer to the Gulf of Mexico, which is an international body of water whose name has 400 years of tradition behind it; but it will go along with Mount McKinley because it is entirely on U.S. territory. It was only in 2015 that President Barack Obama issued an order restoring the mountain’s original Indigenous name.

By the way, the U.S. Geological Survey is going with Gulf of America too — but that’s hardly surprising given that it’s a federal agency.

No thanks to their owners

Good work is the best answer to the damage that two billionaire owners have done to their storied newspapers.

Semafor reports that The Washington Post has seen an upsurge in web traffic since Trump’s chaotic return to office, notwithstanding owner Jeff Bezos’ untimely killing of a Kamala Harris endorsement just before the election. One especially hot story: a report on the White House’s illegal federal spending freeze.

Meanwhile, Sarah Scire reports for Nieman Lab that the Los Angeles Times experienced a rise in paid subscriptions during the recent wildfires even though the paper had temporarily dropped its paywall. Like Bezos, LA Times owner Patrick Soon-Shiong canceled a Harris endorsement, provoking outrage, resignations and cancellations.

Poynter’s deep dive into Baltimore’s setting Sun and the rise of the Banner; plus, media notes

Perhaps no city has benefited from a forceful response to the depredations of Alden Global Capital more than Baltimore. In 2021, the slash-and-burn hedge fund purchased Tribune Publishing’s nine major-market daily newspapers, including such storied titles as the Chicago Tribune, the Orlando Sentinel and the Hartford Courant.

And The Baltimore Sun.

Now Angela Fu of Poynter Online has written a deep dive into the Baltimore media scene on what happened after Alden’s subsequent sale of the Sun a year ago to David Smith, the head of Sinclair Broadcast Group, infamous for imposing his right-wing views on newscasts at the company’s national empire of television stations (in New England, Sinclair has stations in Portland and Providence).

The other principal subject of Fu’s article is The Baltimore Banner, a digital nonprofit begun in 2022 by wealthy hotelier Stewart Bainum after his efforts to purchase the Sun — and then the entire Tribune chain — were spurned by Tribune’s board. Unlike most nonprofits, even some of the larger ones that Ellen Clegg and I included in our book, “What Works in Community News,” the Banner is what you might call a full-service news project, with a newsroom staff of about 80. (The Sun now employs just 56.) The Banner offers breaking news, sports, arts and culture in addition to the accountability journalism that is the hallmark of such projects. Fu writes:

While the Sun battles staff attrition, the Banner continues to grow. Since June, it has launched an “Education Hub” and expanded business coverage. The Banner is also working to extend its footprint across the state, hiring a number of regional reporters to cover counties that lack local news sources and starting region-specific newsletters. Ongoing experiments include live blogs, vertical video on the site’s homepage and comment sections on certain stories for subscribers.

Fu’s reporting is detailed and even-handed. At the Sun, she reports that there has been a wave of departures since the Smith takeover and widespread angst over his forcing the paper to run second-rate stories from the Baltimore television station that he owns. Smith has also ordered up critical reporting on the city council while funding a campaign to shrink the size of the council from 14 members to eight.

But though the Banner has been widely praised for its all-in approach to filling the gap created by the Sun’s decline, Fu writes that it has also come under criticism for taking an outmoded approach to reporting on law enforcement and for covering the city’s opioid crisis (in partnership with The New York Times) in a way that failed to acknowledge the work of grassroots organizations.

Also of note: The Banner’s board of directors includes Brian McGrory, chair of Boston University’s journalism program and a former editor of The Boston Globe. The city is also served by the Baltimore Beat, a nonprofit that covers the Black community.

What I found kind of odd about Fu’s story was the framing. She found that the Sun under Alden did not turn into the fiasco many had predicted, and that the real newsroom exodus didn’t begin until after Smith acquired it. She begins by describing the competition between the Banner and the Sun in covering the catastrophic accident that took out the Francis Scott Key Bridge last March, competition that she says was good for the city, and she wonders whether that brief moment is closing as Smith imposes his will.

Fu’s done the work, so I’m not disagreeing with any of this. Nor do I disagree with her observation that Alden may have held back on budget cuts at the Sun because it didn’t want to fall behind the Banner. But did anyone think it was going to last? In fact, it took Alden less than three years after it bought the Sun to turn around and sell it to a terrible owner who is transforming the paper into something of a right-wing laughingstock. Does it really matter if Alden destroyed the Sun by cutting it or by letting David Smith ruin it? Pick your poison.

The reality is that Baltimore is incredibly lucky to have one news source of record, and that source is now The Baltimore Banner. Bainum tells Fu that the Banner is eventually going to have to break even and survive on its own. Let’s hope the community gives it the support that it needs.

Media notes

• Muzzle follow-up. Last July, I gave a New England Muzzle Award to Waltham Community Access Corp., which claimed a rival had violated its copyright by grabbing clips of government meetings, even though WCAC receives guaranteed funding from licensing fees mandated by state law. That rival, a citizens journalism group known as Channel 781, sued, claiming that WCAC had acted in bad faith. Now a federal judge, Patti Saris, has refused to dismiss the suit and has instead asked the two sides to work out a settlement, Aubrey Hawkes reports in The Waltham Times.

• Going hybrid in New Hampshire. The Keene Sentinel of New Hampshire, one of New England’s feistier independent daily newspapers, is emulating many of its for-profit peers by starting a nonprofit arm that will accept donations to pay for certain types of public interest reporting. According to an announcement, the Local Journalism Fund aims to raise $75,000 in 2025, and will kick it off with a public event on Jan. 21 featuring two journalists from the Uvalde News Leader in Texas, which covered a horrific mass shooting at a local elementary school in 2022.

• The blizzard of Ozy. I never thought anyone could make me care about the decline and fall Ozy Media founder Carlos Watson and his associates. I have to say that I wasn’t even sure what it was, though I have since learned that it published meme-friendly news (and some serious stuff) in the same digital space as BuzzFeed, Mic  and Upworthy. At my friend Emily Rooney’s urging, though, I listened to a three-part podcast on Watson’s rise, fall and his criminal trial hosted by the Columbia Journalism Review. It’s little more than a conversation between host Josh Hersh and my former “Beat the Press colleague Susie Banikarim, who covered the trial. That doesn’t sound too exciting, but — as Emily promised — it’s smart and riveting. Highly recommended.

Trump’s threat to ABC shows that Nixon’s still the one; plus, media notes

It all goes back to Nixon. 1972 photo (cc) by Charles Harrity of The Associated Press.

Something that Donald Trump said after his disastrous debate with Kamala Harris served to confirm my Richard Nixon Unified Field Theory of Everything.

The morning after the debate, Trump called in to Fox News, and he was mighty unhappy. He began complaining about ABC News and its debate moderators, David Muir and Linsey Davis, who had the temerity to correct him when he said that undocumented immigrants are feasting on pets fricassee and that Harris and her running mate, Tim Walz, support “executing” infants after they are born. Then he issued a threat:

I think ABC took a big hit last night. I mean, to be honest, they’re a news organization. They have to be licensed to do it. They ought to take away their license for the way they did that.

Now, ABC is a network, and it doesn’t hold a license. But it does own stations in some of the largest media markets in the country, including New York, Los Angeles and Chicago. (The ABC affiliate in Boston, WCVB-TV Channel 5, is owned by the Hearst chain.) So even though no one can take away a non-existent license from the ABC network, a fact that Trump may or may not understand, he could threaten local licenses.

Which brings me to Nixon. After he won re-election in 1972, his presidency started to unravel over the Watergate scandal — and coverage of that scandal was being driven by The Washington Post. One of Nixon’s responses was to threaten (not in so many words, mind you) to pull the licenses from several television stations that the Post then owned. For instance, a close friend of Nixon’s, Cromwell Anderson, headed up a group that challenged the Post’s license at a Miami TV station. Then-publisher Katharine Graham wrote in her memoir (free link), “Personal History”:

Anderson began to move against our station in Miami in September of 1972. This happened to be the same month Nixon (as later heard on the tapes) said that The Post would have “damnable, damnable problems” about our license renewals, a phrase that was censored when the tapes were first released by the White House….

[T]he legal costs of defending the licenses added up to well over a million dollars in the 2½ years the entire process took — a far larger sum then than now for a small company like ours.

Back then, presidents and former presidents didn’t blurt out such threats on national television. They worked behind the scenes, and Graham couldn’t be sure if Nixon had a direct role in the license challenges or not. Then as now, though, allowing the government to have a say in regulating the media can lead to threats and retaliation — something that Nixon took advantage of, and that Trump would like to emulate.

Media notes

• My Northeastern journalism colleague John Wihbey and I spoke with Patrick Daly of Northeastern Global News about why some media outlets in the U.K. are charging readers an extra fee if they don’t want to be tracked by advertising cookies. I told Daly that the practice hasn’t caught on in the U.S. because most people don’t care all that much about privacy. Daly, by the way, is based in Global News’ London office, where Northeastern has a campus.

• The once-great Baltimore Sun has fired reporter Madeleine O’Neill for comments she made on the Sun’s internal Slack channel about the paper’s newish owner, Sinclair Broadcast Group chair David Smith. Among other things, the op-ed page has been running pieces by Smith’s buddies without disclosing that Smith has been funding the causes they’re pushing. Fern Shen of the Baltimore Brew has the story.

A funding dispute in Baltimore highlights a challenge over nonprofit news and racial equity

Tracie Powell at the 2019 Knight Foundation Media Forum. Photo (cc) 2019 by the Knight Foundation.

My reporting and podcast partner Ellen Clegg has published a first-rate analysis for our What Works website about a dispute over nonprofit news funding in Baltimore, relating it to her work in Memphis, where she wrote about MLK50, a small project with Black leadership, and the Daily Memphian, a large, well-funded, mostly white website.

In Baltimore, there’s a similar dispute taking place between the Beat and the Banner, the latter a digital publication launched by hotel mogul Stewart Bainum and intended as a comprehensive replacement for the venerable Baltimore Sun, which has fallen on hard times. Ellen takes note of a piece written for Poynter Online by Tracie Powell of the Pivot Fund about a huffy tweet posted by David Simon, best known for his work on “The Wire,” in which he accused the Beat of a racially based shakedown when a Beat collaborator tagged him in a fundraising tweet.

It’s complicated, so read Ellen’s post, in which she also recounts an eye-opening (and jaw-dropping) conversation she had with a white media type in Memphis.

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Wendi Thomas talks about her work at MLK50, a nonprofit covering social justice in Memphis

Wendi C. Thomas. Photo (cc) 2022 by Ellen Clegg.

On the latest “What Works” podcast, we talk with Wendi C. Thomas, the editor and publisher of MLK50: Justice Through Journalism, which is based in Memphis, Tennessee. Thomas founded MLK50 in 2017 as a one-year project designed to focus on the antipoverty work of Dr. Martin Luther King Jr. Dr. King had traveled to Memphis in April of 1968 to support striking sanitation workers who were fighting for safer working conditions and a living wage.

But MLK50 became much more than a one-year project. Thomas and her staff have gone on to produce journalism that has changed the dialogue, and changed lives, in Memphis. Her work has garnered numerous awards. In 2020, she was the winner of the Selden Ring Award for her groundbreaking investigative series, “Profiting from the Poor,” an investigation of a nonprofit hospital that sued poor patients over medical debt. The series, co-published with ProPublica, had major impact: the hospital erased $11.9 million in medical debt. MLK50 is one of the projects that we profile in our book, “What Works in Community News.”

Ellen Clegg has a Quick Take on the situation at the Houston Landing, a highly anticipated and well-funded nonprofit newsroom that launched in 2023. The Landing is in turmoil after CEO Peter Bhatia fired the editor and the top investigative reporter for reasons that remain mysterious.

My Quick Take is on The Baltimore Sun, the venerable 186-year-old daily newspaper that at one time was home to the infamously caustic writer H.L. Mencken. Earlier this month, Alden Global Capital sold the Sun to a right-wing television executive who hates newspapers. But not to fear — public interest journalism is alive and well in Baltimore, as I explain.

You can listen to our conversation here and subscribe through your favorite podcast app.

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How the NY Times over-interprets its reporting about billionaire media owners

Jeff Bezos. Photo (cc) 2019 by Daniel Oberhaus.

The New York Times has published a story (free link) that calls into question the rise of billionaires who own news organizations, noting that The Washington Post under Jeff Bezos, the Los Angeles Times under Patrick Soon-Shiong and Time magazine under Marc Benioff are all losing money. True enough. My problem with the story is that reporters Benjamin Mullin and Katie Robertson try too hard to impose an ubertake when in fact there’s important background with each of those examples. Mullin and Robertson write:

All three newsrooms greeted their new owners with cautious optimism that their business acumen and tech know-how would help figure out the perplexing question of how to make money as a digital publication.

But it increasingly appears that the billionaires are struggling just like nearly everyone else. Time, The Washington Post and The Los Angeles Times all lost millions of dollars last year, people with knowledge of the companies’ finances have said, after considerable investment from their owners and intensive efforts to drum up new revenue streams.

The role of wealthy newspaper owners is something of ongoing interest to me. My last book, “The Return of the Moguls” (2018), focused on the Post, The Boston Globe and the Orange County Register in Southern California, owned by a rich Boston-area businessman named Aaron Kushner. At the time the book came out, the Post was flying high, the Globe was muddling along and the Register was failing; it eventually fell into the hands of the slash-and-burn hedge fund Alden Globe Capital. The Post’s and the Globe’s fortunes have since moved in opposite directions.

Here are the particulars that get glossed over in Mullin and Robertson’s attempt to impose an overarching framework:

• Bezos, who bought the Post in 2013, made deep investments in technology and built up the staff. The result was years of growth and profits, which only came sputtering to a halt after Donald Trump left the White House. Former executive editor Marty Baron, in his book “Collision of Power,” suggests that, over time, a disciplined approach to hiring became more lax. In other words, the Post got ahead of itself and is now in the midst of a reset. A new publisher, William Lewis, begins work this month, and we’ll see if he can articulate a strategy that amounts to more than “just like the Times only not as comprehensive.”

• Benioff bought a dog and, predictably, it’s going “woof woof.” Time was the largest of the Big Three newsweeklies, along with Newsweek and U.S. World & News Report; it’s also the only one of the three that still exists in a somewhat recognizable form. Newsweeklies succeeded because, pre-internet, you couldn’t get great national papers like the Times, the Post and The Wall Street Journal delivered to your doorstep. Not only is there no discernible reason for them to exist anymore, but the leading newsweekly these days, at least in terms of cachet, is The Economist.

• Not all billionaire owners are in it for the right reasons, and Soon-Shiong has proven to be an uncertain leader. Does he care about the Los Angeles Times or not? He’s built it up; now he’s tearing it down. He recently pushed out his executive editor, Kevin Merida, the most prominent Black editor in the country, and he’s done some truly awful things such as delivering Tribune Publishing’s papers to Alden Global Capital and more recently selling The San Diego Union-Tribune to Alden.

So what does that tell us about billionaire owners? Not much. As Mullin and Robertson acknowledge, some are doing just fine, including The Boston Globe under John and Linda Henry and The Atlantic under Laurene Powell Jobs. They could have also mentioned the Star Tribune of Minneapolis under Glen Taylor or, for that matter, The New York Times, a publicly traded company that is nevertheless under the tight control of the Sulzberger family. I don’t think the Sulzbergers are billionaires, but they are not poor.

At the moment, it seems that the only two viable models for large regional dailies is individual ownership by wealthy people who are willing to invest in future profitability and nonprofit ownership, either in the form of a nonprofit organization owning a for-profit paper, as with The Philadelphia Inquirer and the Tampa Bay Times, or a paper that goes fully nonprofit, as with The Salt Lake Tribune and The Baltimore Banner. The Banner is a digital startup that nevertheless is attempting to position itself as a comprehensive replacement for The Baltimore Sun. The Sun, in turn, was one of the Tribune papers that Soon-Shiong helped gift-wrap for Alden, and just this past week was sold to right-wing television executive David Smith.

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Why we should be wary of The Baltimore Sun’s return to local ownership

The Baltimore Sun’s convoluted ownership journey took an unexpected turn on Monday. The notorious hedge fund Alden Global Capital, which acquired the paper as part of its purchase of Tribune Publishing in 2021, sold the Sun to David Smith, who’s executive chairman of the television network Sinclair. The price has not been disclosed.

Smith is a Baltimore guy, and he’s buying the Sun as an individual — that is, the Sun will not be part of Sinclair. In that respect, the deal is similar to Jeff Bezos’ purchase of The Washington Post in 2013. The Post is not part of Amazon, although the mega-retailer was enlisted to sell discount descriptions to the Post, especially during the early years of Bezos’ ownership.

We are in the early hours of the Sun deal, so we don’t know how this is going to play out. It’s striking how much fear and criticism I’ve seen given Alden’s reputation as the worst newspaper owner on the planet, infamous for slashing newsrooms, selling off real estate and making journalists work out of their homes. Normally a transfer to independent ownership would be celebrated, and, in fact, Smith might provide an infusion of cash and energy. Then again, he might also bring his toxic brand of right-wing politics to the Sun.

The Sun is the flagship of a regional group that also includes the Capital Gazette in Annapolis, Maryland, the site of a horrific mass shooting some years ago.

This didn’t have to happen. Back when Tribune was for sale, Baltimore hotel magnate Stewart Bainum reached an agreement to buy the Sun from Alden once Alden had acquired Tribune. Bainum, though, came to believe that Alden was not adhering to that agreement, and he wound up bidding for all of Tribune’s nine major-market newspapers.

Although Bainum was offering more money than Alden ($680 million versus $635 million), word at the time was that Alden’s bid was more straightforward, and the vulture capitalists won the prize. Among other things, Patrick Soon-Shiong, the billionaire owner of the Los Angeles Times and then a member of Tribune’s board, declined to stop the sale to Alden, for which he was roundly criticized.

Bainum, meanwhile, used some of his wealth to found The Baltimore Banner, a nonprofit digital venture that immediately established a reputation for journalistic excellence. It will be fascinating to see whether Smith rebuilds the Sun into a worthy competitor to the Banner, or if instead he uses it to grind his political axe.

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Houston becomes the latest city to announce a nonprofit news project

Downtown Houston. Photo (cc) 2018 by David Daniel Turner.

Big news out of Houston, where several major philanthropies have announced they intend to raise $20 million to start a nonprofit news project — just the latest major metropolitan area to embrace nonprofit journalism.

What makes it a bit unusual is that the Houston Chronicle, the legacy daily, is owned by Hearst, generally regarded as one of the better newspapers chains. Of course, all corporate chains are problematic, but Houston is not like Baltimore, where hotel magnate Stewart Bainum is launching the nonprofit The Baltimore Banner after losing out to the hedge fund Alden Global Capital in his bid to buy The Baltimore Sun.

The Houston effort is being led by the American Journalism Project, whose chief executive, Sarabeth Berman, told the Columbia Journalism Review:

Local news is a public service — one that’s been in sharp decline. This project demonstrates that local philanthropies can, and need to, play a transformative role in rebuilding and sustaining independent, original reporting in service of communities.

Here’s an excerpt from the press release:

With an anticipated launch in late 2022 or early 2023 on multiple platforms, the new nonprofit news organization will elevate the voices of Houstonians and address the needs of the community as identified in the American Journalism Project’s extensive research. Its wide-ranging coverage will be available for free to readers as well as other news organizations.

I wish them well, of course. Still, it’s hard not to wonder if the money could go to better use elsewhere. Greater Houston residents already get first-rate coverage of state politics and public policy through The Texas Tribune, which is also a nonprofit, and the Chronicle is presumably doing a better job than your typical Alden or Gannett paper.

Click here to read the full press release.

Kara Swisher to Patrick Soon-Shiong: How could you let Alden buy Tribune?

Kara Swisher. Photo (cc) 2017 by nrkbeta.

I just skimmed the transcript of Kara Swisher’s interview with Los Angeles Times owner Patrick Soon-Shiong. It gets off to a slow start — but eventually she lets him have it in the chops over his pathetic rationalizations for not stopping the hedge fund Alden Global Capital from buying Tribune Publishing earlier this year.

The short version, for those who aren’t sure what I’m talking about: Soon-Shiong, a billionaire surgeon and medical entrepreneur, owned 24% of Tribune, which publishes nine major-market daily newspapers. He could have blocked Alden by voting no or by voting to abstain, thus giving Baltimore hotel magnate Stewart Bainum more time to put a deal together — or to see if another buyer might emerge.

Instead, Soon-Shiong declined to vote at all, which allowed the deal to go through. Here’s the heart of what Swisher told him:

So essentially you’re saying I couldn’t save them. And I’m — I don’t quite know what to say. There’s some point where you do make a stand and say, you can’t do this. And especially with Alden Global Capital having a reputation it does, you might have stood up for it. You might have said no. But you felt the current owners weren’t going to really do anything with your money. As you said, they had an agenda. It seems like you have a theory of their agenda. But they weren’t going to make it better. And so any port in the storm, is that what you’re saying?

Soon-Shiong’s hedging is pretty much in line with his recent interview with Brian Stelter of CNN. But this response screams out:

Well, it’s a little more than that, right? I think there should be enough civic responsibility in Chicago, enough civic responsibility in Florida, civic responsibility wherever these — Baltimore. And obviously, as you knew, there were certain billionaires and multimillionaires. So to be fair, it should be really the responsibility of people living in their community. I live in California. So I can’t personally be responsible for Florida or Baltimore and Chicago.

Baltimore? Baltimore? Is the good doctor kidding? Bainum originally had an agreement to acquire The Baltimore Sun from Alden after Tribune was sold and then donate the Sun to a nonprofit. After he concluded that Alden was jerking him around, he tried to put together a group that would buy the entire chain. (Bainum is now launching a nonprofit news project in Baltimore.)

Look, it’s great that Soon-Shiong seemed to be committed to the Times and his other paper, The San Diego Union-Tribune. But if you look up the word “disingenuous” in the dictionary, you just might find his photo.

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Spurned by Tribune, Stewart Bainum moves ahead with nonprofit news in Baltimore

Baltimore. Photo (cc) 2014 by Patrick Gillespie.

Among the worst outcomes of Stewart Bainum’s failed bid to purchase Tribune Publishing is that he lost out on an earlier deal to buy The Baltimore Sun and donate it to a nonprofit organization.

The hedge fund Alden Global Capital had originally agreed to spin off the Sun to Bainum after buying Tribune’s nine major-market dailies. That deal fell through when Bainum, a Baltimore hotel magnate, balked at Alden’s terms and tried to buy the entire chain.

So it’s very good news that Bainum appears to be moving ahead with a nonprofit venture that would compete with the Sun. Rick Edmonds of Poynter reported earlier this week that Bainum is advertising for a chief product officer who’ll work for a “well-funded startup” aimed at becoming “a new paradigm for digital first, cross-channel local media.”

The project will include the web, mobile, terrestrial and satellite radio and video, both on television and online, according to the ad, which adds that the “vision is to be the leading provider of news and lifestyle content in the Baltimore area.”

Bainum was originally willing to pay $65 million for the Sun. Assuming that money is still on the table, this should be a well-funded regional news product. Bloomberg and the Lenfest Institute are involved, too, though Edmonds suggests their role will be minimal.

One aspect I find interesting is the cross-platform nature of the project. The biggest challenge facing online-only media is getting the word out that they exist. As a former newspaper executive once told me, the problem with dumping the print edition in favor of digital is that print is essentially a billboard for digital. If print goes away, you disappear to non-subscribers. Bainum might avoid that problem by moving into radio and television as well as digital.

I also wonder whether there’s an underlying strategy to wrest the Sun away from Alden. Given the way the hedge fund is already decimating its holdings, which include the Chicago Tribune, New York’s Daily News and the Hartford Courant, there is little doubt that the Bainum project will be a better, more comprehensive news organization than the Sun on the day that it debuts.

If the Sun’s audience and advertisers (yes, nonprofits can accept ads) move en masse to Bainum’s venture, Alden might prove willing to walk away.

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