The AP overreacted in firing a young journalist. It’s not too late to undo the damage.

Emily Wilder. Photo via LinkedIn.

The Associated Press’ decision to fire a just-graduated college student because of her pro-Palestinian social media posts raises some important issues for those of us who teach journalism.

The AP claims that it ended Emily Wilder’s stint as a news associate in Phoenix solely because of her tweets during two weeks on the job. That would be bad enough. After all, Wilder is 22 and at the very beginning of her career. In what world would it not make more sense to sit her down, explain what she was doing wrong, and let her off with a warning? Unfortunately, based on the evidence, it seems likely that her posts on behalf of Palestinian rights back when she was a Stanford student were an issue as well, especially when an online right-wing mob came after her.

Students in my ethics classes talked about Twitter a lot during the past year. I found the case of Alexis Johnson to be particularly useful in illustrating the dilemma that journalists face. Johnson, you may recall, was banned from reporting on Black Lives Matter at the Pittsburgh Post-Gazette after she tweeted a harmless joke comparing littering at a Kenny Chesney concert to the trash left behind at racial-justice protests.

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Some of my students were adamant that journalists should be free to tweet what they like — that they have a First Amendment right to express themselves on their own time just like anyone else. What I tried to convey to them was that Johnson’s situation was a lot more complicated than that. No, journalists may not tweet anything they like. Straight-news reporters can’t tweet their opinions about people and issues they cover.

The problem with the Post-Gazette wasn’t that Johnson had a right to tweet anything as she saw fit, but that her tweet was innocuous. It seemed pretty clear that she was being punished because she was Black and because she had a mind of her own. The absurdity of what happened to her led to an uproar at the paper and in the community. Johnson eventually left, and today she’s in a high-profile position at Vice News.

So the message for Emily Wilder is no, you can’t tweet just anything. And though the Phoenix bureau was as far as you can get from the conflict in the Middle East, the AP is a worldwide news organization. Management is within its rights to insist that its reporters not express opinions about issues in the news. The problem was its absurd overreaction, which had all the appearances of a craven attempt to appease its critics on the right.

Which leads me to a more difficult issue — the question of whether someone’s social media activities as a student should be held against them when they enter the work world. My first instinct is to say no. How careful are 18-, 19- and 20-year-olds supposed to be when commenting on the news? Even if they aspire to work for a news organization, that’s in the future. They should be judged by their performance on the job, not by the views they expressed before being hired.

But I’m not sure we live in that world anymore. Disproportionate though the Wilder firing may have been, the AP is one of the largest news organizations in the world, reportedly employing about 3,300 people. I don’t think I can tell my students that they should continue to tweet controversial opinions without any fear of the consequences. What if they have a chance to get a job with the AP some day? Or another news organization with a retrograde social-media policy but that is otherwise a place they would like to work?

Few observers seem to think the AP got this right. A group of AP employees is circulating a petition calling the agency to task. Among other things, they say:

We strongly disapprove of the way the AP has handled the firing of Emily Wilder and its dayslong silence internally. We demand more clarity from the company about why Wilder was fired. It remains unclear — to Wilder herself as well as staff at large — how she violated the social media policy while employed by the AP….

Wilder was a young journalist, unnecessarily harmed by the AP’s handling and announcement of its firing of her. We need to know that the AP would stand behind and provide resources to journalists who are the subject of smear campaigns and online harassment. As journalists who cover contentious subjects, we are often the target of people unhappy with scrutiny. What happens when they orchestrate a smear campaign targeting another one of us?

The AP’s own account of what happened says that Wilder was terminated “for violations of its social media policy that took place after she became an employee.” But Wilder herself told David Bauder, the AP reporter who wrote the story, that she believed her firing had more to do with the harassment campaign against her, which was mainly based on her more caustic tweets from when she was a student. And she told Jeremy Barr of The Washington Post: “This was a result of the campaign against me. To me, it feels like AP folded to the ridiculous demands and cheap bullying of organizations and individuals.”

As it happens, the incoming executive editor of the Post, Sally Buzbee, is currently the executive editor of the AP. It’s unimaginable that she was involved in the firing of a low-level employee like Wilder. But she’s certainly seen what a mess this has devolved into, and it’s well within her power to do something about it. The AP committed a serious misstep, and failing to address it isn’t going to make it go away.

My message to my students remains the same. There are a number of activities that journalists simply can’t take part in, such as making campaign contributions, putting a candidate’s sign on their lawn, becoming an activist on a contentious social issue — or tweeting opinions that they would never be allowed to express in the regular course of doing their job.

And as much as I would like to think that they shouldn’t be held to account for what they said as students, we have all entered a new reality. Rehiring Emily Wilder would be a positive step toward reassuring journalism students everywhere that common sense still exists, and that a great news organization like the AP isn’t going to be intimidated into doing the wrong thing.

Yes, Trump officials spied on reporters. But every president abuses the press.

Photo (cc) 2018 by Adam Fagen

Previously published at GBH News.

The revelation last week that the Trump Justice Department had spied on three Washington Post reporters’ phone records barely caused a stir. But as much as I’d like to think that such behavior would shock the conscience, I can understand why the story failed to resonate. It was, after all, the sort of thing that all administrations do. To invoke a pandemic cliché, it was a sign that nature is healing.

Not to sound cynical and world-weary. We should be outraged. We should be shouting from the rooftops. When the government uses its awesome legal powers to stymie journalists who are trying to do their jobs, we lose our ability to hold the powerful to account. The incident would stand as yet another example of former President Donald Trump’s authoritarian tendencies — except that, at least in this instance, his actions were right in line with those of his predecessors.

As Jon Allsop of the Columbia Journalism Review wrote, “it’s not ‘bothsidesism’ to call out loathsome things that both sides are actually doing.”

So what happened? Devlin Barrett of the Post reported last Friday night that the Justice Department informed current Post journalists Ellen Nakashima and Greg Miller and former Post journalist Adam Entous that their phone records had been obtained, and their email logs had been unsuccessfully sought, for mid-April through July of 2017. The phone records showed whom the reporters were in contact with but did not reveal the contents of the calls.

There are a few details that make this particular exercise of executive power especially disturbing. The three reporters were delving into the 2016 Trump campaign’s ties to Russia during the period in question. The records were sought in 2020, when the attorney general was Trump enabler William Barr. Thus the incident could be seen as part of Trump’s long-standing obsession with covering up his ties to Russian interests.

In other respects, though, it was business as usual.

I wrote a commentary in 2012 for HuffPost headlined “Obama’s War on Journalism.” It’s a matter of public record that Barack Obama, during his eight-year presidency, showed a shocking lack of regard for the role of the press in a free society. Obama and his attorney general, Eric Holder, were obsessed with identifying government officials who had leaked sensitive or embarrassing information to the press. One reporter, James Risen of The New York Times, was threatened with jail for several years.

The Obama years were extreme but not exceptional. Previously, then-Times reporter Judith Miller actually did a stint behind bars for refusing to cooperate with an independent counsel’s investigation into possible wrongdoing by officials in George W. Bush’s administration: Someone had publicly identified a CIA operative in apparent retaliation for an op-ed (oops, guest essay) her husband had written for the Times that accused officials of ignoring evidence contradicting their claim that Iraq was trying to build nuclear weapons.

At least in that case, Bush had nothing to do with the investigation that landed Miller in jail. But Bush hardly had clean hands. After the Times reported that Bush’s National Security Agency was illegally spying on Americans, Bush denounced the paper’s work as “a shameful act,” and people around him urged that the Times be prosecuted under the World War I-era Espionage Act. The Times won a Pulitzer Prize for its revelations.

Of course, Richard Nixon’s attempts to retaliate against the press were legendary, ranging from including hostile reporters on his “enemies list” to threatening to strip The Washington Post of its television stations.

A central dilemma in all of these cases is that though the First Amendment offers robust protections for anything that the media might publish or broadcast, it is relatively silent on protections for reporting. In Branzburg v. Hayes, the 1972 decision that reporters do not have a constitutional right to protect their anonymous sources, Justice Byron White wrote that “news gathering is not without its First Amendment protections.” As a general rule, though, reporters have no more protections in going about their jobs than do ordinary members of the public.

Will the situation improve under President Biden? Not likely. As the CJR’s Allsop pointed out, the Biden Justice Department didn’t just inform the three Post journalists that they had been spied upon — it went out of its way to endorse the practice. Marc Raimondi, a spokesman for the current Justice Department, was quoted in the Post’s account as saying that the department “follows the established procedures within its media guidelines policy when seeking legal process to obtain telephone toll records and non-content email records from media members as part of a criminal investigation into unauthorized disclosure of classified information.”

Raimondi added — shades of Obama and Holder — that “the targets of these investigations are not the news media recipients but rather those with access to the national defense information who provided it to the media and thus failed to protect it as lawfully required.”

With public approval for the media near record lows, and with the courts unlikely to carve out any new protections for journalism, it’s not realistic to think that things are going to change for the better any time soon.

At the very least, though, the president could issue guidance to his Justice Department, backed up with a strong public statement, that the government will not spy on, subpoena or prosecute journalists except under the most dire life-and-death circumstances.

Biden appears to be intent on breaking with his predecessors in many ways, especially regarding the size and scope of government. Respecting the role of the press would be one way that he could ensure greater scrutiny of that government on behalf of all of us.

The Washington Post chooses its first female executive editor

Sally Buzbee. Photo (cc) 2015 by the Knight Foundation.

The Washington Post has a new executive editor — Sally Buzbee, currently the executive editor and senior vice president at The Associated Press. Of note: Post owner Jeff Bezos got involved in making the choice, and Paul Farhi writes that Buzbee was chosen at least in part because of her international experience.

Bezos and the Post’s top executives see world coverage as the next step in their competition with The New York Times, recently setting up news hubs in London and Seoul, South Korea, in order to give the paper 24-hour coverage.

Buzbee is the Post’s first female executive editor. Here’s the first question that springs to my mind: The AP is well-known as our most buttoned-down straight-news organization. The Post’s recently retired editor, Marty Baron, succeeded in straddling those old-school values with newer forms of journalism characterized by voice, attitude and “swagger,” to use a word that Bezos himself likes. Will Buzbee be able to adapt?

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Why the Kevin Merida announcement is good news for the Los Angeles Times

Patrick Soon-Shiong may be the most important newspaper owner in the country after Jeff Bezos of The Washington Post. So Monday’s announcement that the next executive editor of the Los Angeles Times will be Kevin Merida of ESPN was significant as much for what it says about Soon-Shiong’s commitment to the paper as it does about Merida’s own considerable abilities. Given the Times’ size, influence and unrealized potential, its fate is crucial to the journalistic ecosystem.

It was just a few months ago that Lukas I. Alpert of The Wall Street Journal dropped a bombshell: Soon-Shiong, a billionaire surgeon who bought the Times in 2018, was looking to get out. Soon-Shiong denied it, but actions speak louder than words — and now he has acted. The fact that he could recruit someone who is regarded as the best free-agent editor out there suggests he was able to reassure Merida about stability in the owner’s suite. The Times itself, in a story by Meg James, puts it this way:

His hiring reaffirms the Soon-Shiong family’s commitment to the paper they purchased, along with the San Diego Union-Tribune, for $500 million from Chicago-based Tribune Publishing in June 2018. The Soon-Shiong family has since invested hundreds of millions of dollars more to replenish the newsroom’s withered ranks, built a campus in El Segundo, upgraded the paper’s technology and covered financial losses that deepened last year when coronavirus shutdowns prompted a steep drop in advertising revenue.

Key to all this may be Soon-Shiong’s daughter, Nika Soon-Shiong, who, according to Katie Robertson’s report in The New York Times, “has become an active part of the newspaper’s management team.” In that regard, she may play a similar role to that of Linda Pizzuti Henry, who co-owns The Boston Globe along with her husband, John Henry. Linda Henry, named CEO of Boston Globe Media last year, is heavily involved in the day-to-day operations of the Globe, thus serving as a guarantor of sorts that Henry won’t sell.

Merida will be the LA Times’ second Black editor, which is also significant because of the paper’s diversity issues under former executive editor Norman Pearlstine. It also raises the question of why The Washington Post didn’t push harder to hire Merida as a replacement for Marty Baron, who retired recently. Merida was a highly regarded top editor at the Post before leaving for ESPN.

One possible explanation is that Merida is just two years younger than Baron. As Tom Jones of Poynter writes, “Maybe the Post is looking for a long-term editor — someone who could take over for 15 or so years, and, perhaps, Merida’s age (64) didn’t align with that plan.”

The Soon-Shiong ownership of the LA Times has been a mixed bag thus far. The newsroom has been bulked up in the hopes that the paper could emerge as a national force. But that hasn’t happened, and its digital subscription numbers have proved disappointing as well. It could be that there’s just no room for a fourth national newspaper along with The New York Times, the Post and the Journal. But the LA Times could dominate the West, serving as a much-needed counterbalance to the East Coast media.

All in all, the appointment of Merida was very good news, not just because he’s a first-rate choice but because it signals that Soon-Shiong is committed to the LA Times’ long-range future.

Correction. The original post described Merida as the LA Times first Black editor. In fact, he is the second; New York Times executive editor Dean Baquet served in that role from 2005 to ’06.

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A Washington Post correction adds to confusion over Rudy Giuliani and the FBI

Rudy Giuliani. Photo (cc) 2019 by Gage Skidmore

When you have to publish a correction, be forthcoming about it. The Washington Post failed to do that over the weekend, thus compounding the harm it had done to Donald Trump adviser Rudy Giuliani. Here is the Post’s correction, published on Saturday:

An earlier version of this story, published Thursday, incorrectly reported that One America News was warned by the FBI that it was the target of a Russian influence operation. That version also said the FBI had provided a similar warning to Rudolph W. Giuliani, which he has since disputed. This version has been corrected to remove assertions that OAN and Giuliani received the warnings.

The correction makes it appear that the Post was backing down solely on Giuliani’s say-so. That led to a tweet from Caroline Orr Bueno in which she asked: “Why retract it instead of just adding in a statement saying Giuliani disputes it?” To which I responded: “Marty Baron has left the building,” referring to the recent retirement of the Post’s executive editor.

But it turned out not to be so simple. Because The New York Times and NBC News had also run stories claiming that Giuliani had been warned, and they published corrections as well. Tom Jones of Poynter rounds them up. First, the Times:

An earlier version of this article misstated whether Rudolph W. Giuliani received a formal warning from the F.B.I. about Russian disinformation. Mr. Giuliani did not receive such a so-called defensive briefing.

Not much explanation there, but at least the Times isn’t attributing the reason for its correction to Giuliani. The clearest is from NBC News:

An earlier version of this article included an incorrect report that Rudolph Giuliani had received a defensive briefing from the FBI in 2019 warning him that he was being targeted by a Russian influence operation. The report was based on a source familiar with the matter, but a second source now says the briefing was only prepared for Giuliani and not delivered to him, in part over concerns it might complicate the criminal investigation of Giuliani. As a result, the premise and headline of the article below have been changed to reflect the corrected information.

That’s how you do a correction: explain exactly went wrong. Of the three, the Post’s is the worst, since the wording makes it appear as though the editors were responding solely to a complaint by Giuliani. The Times’ is OK, but its lack of clarity and falls into the “mistakes were made” category. So kudos to NBC News for doing it the right way.

Giuliani remains in a heap of trouble. His apartment and office were searched by the FBI last week as part of what appears to be a criminal investigation into his activities in Ukraine. There was no need for news organizations to pump it up with information that was unverified and, as it turns out, wrong.

And, as Oliver Darcy of CNN observes: “All the original reports were attributed to anonymous sources.”

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Why Jeff Bezos should rescue Tribune’s newspapers from Alden Global Capital

Jeff Bezos. Photo (cc) 2019 by Daniel Oberhaus.

Previously published at GBH News.

It’s going to take a miracle to save the Chicago Tribune, the Hartford Courant, New York’s Daily News and six other large-market dailies from the greedy clutches of Alden Global Capital, the hedge fund that’s widely regarded as the worst newspaper owner in the country.

On May 21, Tribune Publishing’s board is scheduled to vote on selling its papers. At this point, it looks like the only viable bid is from Alden, which has offered $635 million to boost its share of the company from 32% to 100%. A competing bid from the Baltimore hotel magnate Stewart Bainum was dealt a huge setback recently when his partner, the Swiss philanthropist Hansjörg Wyss, pulled out. Bainum, who wants to acquire Tribune’s Baltimore Sun and turn it over to a nonprofit, said he hasn’t given up. Right now, though, money and momentum are on Alden’s side.

Alden’s holdings include The Denver Post, The Mercury News of San Jose and, locally, the Boston Herald, The Sun of Lowell and the Sentinel & Enterprise of Fitchburg. All have been decimated, a fate that you can be sure is in store for Tribune’s papers if the hedge fund’s bid is accepted.

But it’s not too late if someone with vast riches and a demonstrated interest in journalism is willing to step up. Someone, for instance, like Jeff Bezos. The mega-billionaire owner of The Washington Post would be the perfect savior for the Tribune papers. Would he do it? I have no idea. If he were willing, though, he could breathe new life into some of our most important journalistic institutions.

Now, I know what you’re thinking. Bezos’ ruthlessness in running Amazon has caught up with him; his public image has taken some well-deserved hits since 2013, when he found $250 million in a spare pants pocket and bought the Post. Do we really want someone whose drivers have to pee into bottles in order to make their appointed rounds having even more power than he does already? Yes, Alden already owns about 100 papers via its MediaNews Group subsidiary. But whoever wins Tribune will control some of the most influential daily newspapers in the country. How can we be sure that Bezos wouldn’t use that power for ill?

To answer that question, we have to look at the record. And however brutal his treatment of Amazon employees may be, he has been an exceptionally good steward of The Washington Post. There is no evidence that he has interfered in the Post’s news coverage, or even in its editorial pages.

Then-executive editor Marty Baron stressed that Bezos had been hands-off when I interviewed him for my 2018 book “The Return Of The Moguls.” And Baron repeated that at a recent event sponsored by Northeastern’s School of Journalism. “His involvement on the news side was nothing beyond approving our budget,” Baron said. (Note: I’m on the faculty.)

What evidence exists to the contrary is, frankly, pretty thin gruel. In his new book, “Fulfillment: Winning And Losing In One-Click America,” ProPublica reporter Alec MacGillis observed that, after buying the Post, Bezos bought a mansion in Washington, D.C., and greatly increased Amazon’s lobbying presence in the capital.

MacGillis also noted that the Post ran a cheerleading editorial in favor of Amazon’s second headquarters, known as HQ2, coming to the D.C. subrub of Arlington, Virginia. “It would be left to a local business journal, not the Post, to uncover the emails showing the lengths to which Arlington officials had gone to ease Amazon’s path,” MacGillis writes. OK, fine. But the Post was hardly the only newspaper that expressed enthusiasm for HQ2 and the thousands of jobs it would bring. As a reminder, take a look at some of The Boston Globe’s coverage.

Indeed, Bezos has built such a sterling reputation for his leadership of the Post that Hamilton Nolan, who keeps tabs on the paper for the Columbia Journalism Review, recently devoted an entire piece to speculating about what would happen if Bezos woke up one morning and decided to weaponize the paper on behalf of his business and personal interests. Nolan wrote that “the editorial independence of the Post should never be taken for granted.” No, it shouldn’t. But after more than seven years of ownership, Bezos has done very little to raise concerns about his vision for the proper role of a newspaper owner.

Needless to say, Bezos could afford to buy Tribune. Even so, it’s worth reminding ourselves just how rich he is. In January 2020, his net worth was $118 billion, according to the Bloomberg Billionaire Index. By early 2021, it had risen to $196 billion as the pandemic super-charged Amazon’s business even while millions of Americans were being thrown out of work.

In other words, it would cost Bezos less than 1% of the money he’s made just over the last year to buy Tribune in its entirety. The latest news about Alden, meanwhile, is that the hedge fund “probably violated federal pension protections by putting $294 million of its newspaper employees’ pension savings into its own funds, according to a Labor Department investigation.” The story, reported by Bezos’ Washington Post, noted that Alden has admitted no wrongdoing and paid the money back. But still.

Bezos is 57, an age when many successful people start thinking about their legacy. He’s stepping down as Amazon’s CEO later this year. By investing resources in The Washington Post, he transformed it into a profitable, growing, digitally focused news organization in just a few years. Attempting to work the same magic with Tribune’s papers would be a worthy challenge.

Is this any way to ensure the future of journalism? No, it is not. As I wrote recently, the fate of great news organizations shouldn’t be left solely to the whims of unregulated, predatory capitalism. Unfortunately, that’s the system we have, and it’s not going to change between now and May 21.

So please, Mr. Bezos. Is it OK if I call you Jeff? Give these papers a chance to thrive. You did it with the Post. You can do it again.

The Washington Post establishes a three-pronged international news hub

Sara Sorcher. Photo (cc) 2016 by New America.

The Washington Post has established breaking-news hubs in London and Seoul, South Korea, which gives the growing news operation 24-hour worldwide coverage.

The Press Gazette, which tracks media developments in the U.K., interviewed Sara Sorcher, the London hub editor, who says she hopes the move can help the Post expand its digital subscription base. Already, she said, about 10% of the paper’s 3 million or so digital subscribers are outside the U.S. Sorcher has also worked for USA Today and for the Boston-based Christian Science Monitor.

The hubs come as the Post is in the midst of hiring another 150 or so journalists, which will bring the number of full-timers to more than 1,000, the most in the paper’s history.

Here’s how Sorcher says the three-city breaking-news team will work:

The idea is for a fast and seamless, round-the-clock operation.

Breaking news responsibilities will be handed off every night from the Washington newsroom to Seoul and then to London and then back to Washington in their morning.

I call it a news relay. That’s the vision for it. As part of the newsroom’s 24-hour workflow, a London editor will take a turn each day as point for those global coverage decisions, and the hub will operate seven days a week.

This strikes me as a pretty smart strategy, and it suggests that the Post, which for a while seemed to have stalled in its rivalry with The New York Times (which has 7.5 million digital and print subscriptions), is intent on catching up again.

When you add The Wall Street Journal, we have three great daily newspapers in the U.S. All of them grew during the Trump era, and all of them now need to pivot to what’s next. A renewed focus on serious international news seems like a good direction to try — as long as the notoriously parochial American audience can be persuaded to engage.

An anonymous source steps forth and saves (most of) The Washington Post’s bacon

Photo (cc) 2005 by Shawn Zamechek

The danger in reporting a story based on anonymous sources — in this case, one anonymous source — is that if you later are proven wrong, you’re left twisting in the wind with no one to blame but yourself.

It is highly unusual for a source to emerge from hiding and deliver a semi-exoneration. So The Washington Post got lucky Tuesday when Jordan Fuchs, the deputy secretary of state in Georgia who was the anonymous source for a Post story that resulted in an embarrassing correction, went on the record and said the Post got the story more or less right after all.

In case you missed it, the Post had to correct a story by Amy Gardner reporting that Trump had called Georgia’s chief elections investigator, Frances Watson, and urged her to “find the fraud” and that she would be a “national hero” if she overturned the results of the presidential election in her state. A tape of the call emerged recently, and The Wall Street Journal reported that Trump’s quotes were somewhat less provocative than that. Wemple writes:

In an interview with the Erik Wemple Blog, Fuchs said, “I believe the story accurately reflected the investigator’s interpretation of the call. The only mistake here was in the direct quotes, and they should have been more of a summary.” Fuchs said that The Post disclosed her role in the story with her permission, and that she’d gotten the debriefing from the investigator — a direct report of hers — “shortly” after the call from Trump concluded.

“I think it’s pretty absurd for anybody to suggest that the president wasn’t urging the investigator to ‘find the fraud,’” Fuchs added, “These are quotes that [Watson] told me at the time.”

To be clear, what we’re talking about here is a secondary story — a follow-up to a more explosive report by Gardner about Trump’s call to Georgia Secretary of State Georgia Brad Raffensperger in which he demanded that Raffensperger find enough votes to reverse the results. There was audio of that call, published on the Post’s website.

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So, a close call for the Post — but lessons to be learned that really shouldn’t have to be stated. You don’t use quotes from a single anonymous source, especially when that source may have been second-hand. If you’re absolutely confident of your reporting, treat those quotes as a “summary,” as Fuchs suggested, rather than using quotation marks.

And understand that in this hypercharged political environment, you will be accused of making up fake news about Trump if you don’t get it 100% right. In this case, 95% isn’t good enough.

Amazon outrage of the week

From The Washington Post’s Geoffrey Fowler:

The tech giant … won’t sell downloadable versions of its more than 10,000 e-books or tens of thousands of audiobooks to libraries. That’s right, for a decade, the company that killed bookstores has been starving the reading institution that cares for kids, the needy and the curious. And that’s turned into a mission-critical problem during a pandemic that cut off physical access to libraries and left a lot of people unable to afford books on their own.

And good for the Post, which, as we all know, is owned by Amazon founder Jeff Bezos.

The template for the Bezos-Baron revival of the Post was set early on

Marty Baron, center. Photo (cc) 2017 by the Knight Foundation.

I was struck by how little new information there was in this New York Times overview of Marty Baron’s years as executive editor of The Washington Post. As described by Times reporter Marc Tracy, the Post succeeded under Baron and owner Jeff Bezos by switching its focus from regional to national, and from print to digital.

There’s more to it than just that, of course, and Tracy’s piece is worthwhile if you’re not familiar with the subject. The ground that Tracy covers is laid out in my 2018 book, “The Return of the Moguls.” The Bezos-Baron template was set early on. In recent years, the Post has continued to grow (its digital subscriber base now exceeds 3 million, and more than 1,000 journalists work in the newsroom), but that’s simply a continuation of earlier trends.

Likewise, New York University journalism professor Jay Rosen has been touting a comment Baron made to CNN’s Brian Stelter about what he learned from Bezos: “One thing that Jeff emphasized at the beginning is that we really should be paying attention to our customer more than our competitors.” As Rosen says, “Sounds simple, like banal business advice. It’s not.”

In 2016 I asked Baron about the Post’s competition with the Times, and he answered the question in a manner similar to what he told Stelter. I compressed Baron’s answer in my book, but here’s a fuller quote:

Well, we don’t obsess about The New York Times in that sense. We don’t see that as our only competition. We see other people as our competition and, frankly, we see all calls on people’s time and in terms of getting news and information as being a competition for us, not to mention all the other competition for people’s time.

One aspect of the Bezos-Baron era that Tracy leaves out is the role of technology in the Post’s revival. Under chief technologist Shailesh Prakash (like Baron, a holdover from the Graham era), the Post developed state-of-the-art digital products that are fast and a pleasure to use — better than the Times’ very good products, quite frankly.

Overall, the Bezos-Baron partnership has been good for the Post, good for journalism and good for the public. I hope the next editor can build on Baron’s legacy.

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