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Despite warning signs, Lewis may prove to be an inspired choice as Post publisher

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On November 6, 2023

In Media

Will Lewis (photo via LinkedIn)

The Washington Post has named a new publisher to replace Fred Ryan, who left earlier this year amid widening losses, falling circulation and a reported rift with executive editor Sally Buzbee. Ryan will be succeeded by Will Lewis, and there are some flashing lights we ought to pay attention to.

For one thing, Lewis was knighted by King Charles III on the recommendation of Boris Johnson. For another, he is a former top lieutenant to Rupert Murdoch, although he denies that he and Murdoch are close. Weirdly, a Post profile of Lewis says that “Lewis disagrees with media descriptions of him as a former ‘Murdoch lieutenant,’” but it’s a simple fact. It doesn’t mean that he still speaks to Murdoch or that he doesn’t have his own set of values.

Lewis is the founder, CEO and publisher of a project called The News Movement, which the Post describes as “a social-first media business providing nonpartisan news to Gen Z.” The homepage offers BuzzFeed-style clickbait, but Lewis also has a background in serious journalism.

In other words, there are warning signs, but Lewis may turn out to be an inspired choice. That said, Post owner Jeff Bezos’ hiring record is mixed. Ryan always struck me as not quite right for the job, something confirmed by former executive editor Marty Baron in his book “Collision of Power.” Among Ryan’s last acts was presiding over the death of the Post’s gaming vertical, one of the few features the paper offered that appealed to a younger readership.

Bezos’ pick for editorial page editor, David Shipley, has not improved the Post’s opinion section, which, with few exceptions, has been dismal for many years. The jury is still out on Buzbee. She was well-regarded in her previous job as executive editor of The Associated Press. Her performance at the Post strikes me as solid, but I’m not sure what her vision is. Perhaps her tense relationship with Ryan held her back.

Final fun fact: The New York Times beat the Post in breaking the news about Lewis’ hiring. Yes, I know it can be difficult to report on your own institution, but good grief.

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Book review: Marty Baron has written a plea for journalism that isn’t afraid to tell the truth

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On October 27, 2023

In Media

Photo (cc) 2017 by Álvaro García Fuentes

For more than eight years, The Washington Post experienced a second golden age. From late 2013, when Amazon founder Jeff Bezos bought the storied paper for $250 million, through the early months of 2021, when Donald Trump left the White House and a new administration began to settle in, the Post was firing on all cylinders. Thanks to Bezos’ strategic investments in technology and an expanded news report, the Post emerged as a real competitor to The New York Times for the first time since the 1970s.

That second golden age also overlapped with Martin Baron’s time as executive editor of the Post. In his new book, “Collision of Power: Trump, Bezos, and The Washington Post,” Baron tells the story of those years, offering a behind-the-scenes look at the end of the legendary Graham era; how Bezos quickly transformed a shrinking, mostly regional newspaper into a national digital media outlet; and the challenge of covering Trump, whom Baron frankly, and repeatedly, calls an “authoritarian.”

I’ve covered Marty Baron off and on for years, back when he was editor of The Boston Globe and I was the media columnist for The Boston Phoenix, and later when I was reporting on the Post for my 2018 book, “The Return of the Moguls: How Jeff Bezos and John Henry Are Remaking Newspapers for the Twenty-First Century.” Baron is both accessible and accountable, but he can also be intimidating and a bit defensive. He deserves his reputation as the best editor of his era, not just at the Times but at the Globe and, before that, the Miami Herald.

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The gap between the NY Times and the WashPost continues to widen

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On October 11, 2023

In Media

Two consecutive headlines in Nieman Lab’s daily newsletter Tuesday drove home the growing gap between The New York Times and The Washington Post. The first: “The Washington Post is reducing its workforce by 240 positions.” The second: “The New York Times opinion section has tripled its size since 2017.”

I’ve written about this before, including a suggestion I made last year that the Post should reconnect with local news. As someone who covered the early years of the Post’s revival under Jeff Bezos, I find the current situation sad. Both the Post and the Times flourished during the Trump presidency, but the Times has continued to soar in the post-Trump years (yes, I know we’re not really in the post-Trump years) while the Post has sputtered, losing money and circulation.

We need two great general-interest national newspapers. If the Post is going to get back in the race, it needs to find a way to differentiate itself from the Times. For a few years, the Post difference was a tougher, more truth-telling brand of political coverage, but these days both papers seem pretty much the same. I don’t blame Sally Buzbee, who succeeded the legendary Marty Baron as executive editor. The vision — and the resources — have to come from the very top.

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The Fred Ryan era at the Post had run its course. Killing Launcher proved it.

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On June 13, 2023

In Media

Photo (cc) 2016 by Dan Kennedy

Back in January, The Washington Post was struggling, and publisher Fred Ryan had some difficult decisions to make. What he chose was to eliminate 20 newsroom positions and leave another 30 openings unfilled. Oh, and there was this: He decided (or, at the very least, agreed) to phase out Launcher, a Post vertical devoted to covering video games, and lay off the site’s five staff members.

At a time when the Post was fighting for ways to differentiate itself from its larger rival, The New York Times, Launcher should have been considered a key part of that strategy. Gaming is the largest entertainment medium, larger than movies and music combined. And Launcher was doing well. As editor Mike Hume tweeted, the move was “sad, upsetting, and perhaps most of all, mindboggling,” adding that Launcher had drawn “tens of millions of users, the majority first-time readers of The Post and almost all of them under the age of 40.”

Kat Bailey put it this way at IGN:

In the video game world, Launcher made a name for itself as a high-quality games media site with a focus on first-rate reporting, often taking the lead on difficult stories beyond the scope of the traditional enthusiast press. It stood out as one of the few examples of serious games reporting in a legacy newspaper, often landing major interviews and exclusives as a result.

It’s been obvious for quite some time that the Post needs a major reset. After years of growth, profits and what owner Jeff Bezos once called “swagger,” the paper has been stumbling since Donald Trump left the White House. Paid digital subscriptions are down from about 3 million to about 2.5 million, traffic to its website is on the wane, and the paper is losing money.

So it may have been met with a huge sigh of relief when Ryan announced Monday that he was stepping down as publisher and CEO. “I’m deeply grateful to Fred for his leadership and for the friendship that we’ve developed over the years,” Bezos wrote, according to an account of Ryan’s departure in The Wall Street Journal. Ryan told the staff in a note: “Together, we have accomplished one of the most extraordinary transformations in modern media history. We have evolved from a primarily local print newspaper to become a global digital publication.”

I didn’t interview Ryan when I was reporting on the Post’s revival in 2015 and ’16 for my book “The Return of the Moguls.” (I didn’t interview Bezos, either, but that’s a long story involving emails, snail mail and phone calls. Suffice to say he doesn’t give interviews to anyone, even the Post.) I spoke with then-executive editor Marty Baron and then-chief technologist Shailesh Prakash, who were leading the Post’s revival. I made a few attempts to connect with Ryan, but it didn’t happen. In any case, Baron and Prakash were the ones who were doing the transformational work.

So I was fascinated with Charlotte Klein’s account of the Post’s decline in Vanity Fair earlier this year. Bezos had paid a rare visit to the Post, and everyone was wondering what it all meant. At the time, it seemed like Ryan was feeling empowered with legends like Baron and Prakash having moved on. There was even talk that Baron’s replacement, Sally Buzbee, was musing with her inner circle that she might leave if Ryan didn’t stay in his lane. But in reporting on Ryan’s departure Monday, Klein writes that Buzbee had smoothed things over in recent months even as Bezos has been a more visible presence.

“Bezos, I’m told, has brought refreshing candor to the discussions, in which he’s asked about things like the Post’s paywall strategy and, notably, plan for growing subscriptions,” Klein writes. “At times, he sharply questioned Ryan, one of the sources said.”

For now, the Post will be led by an interim CEO, Patty Stonesifer, former CEO of the Bill & Melinda Gates Foundation. The way forward is not clear at all. Being just like the Times, only smaller and not as good, is not a business strategy. The Post is still a great newspaper, rivaled only by the Times and The Wall Street Journal. But it needs to find its own identify, as the Journal has with an emphasis on business news and a right-wing editorial page. (I’m not suggesting that the Post emulate the Journal’s opinion section; the Post’s is bad enough already.)

More than anything, the Post needs to identify coverage areas that the Times has ignored and doesn’t seem to be interested in. Like, you know, video games. Did I mention that it’s the largest entertainment medium in the country, and that Launcher was bringing in tens of millions of young readers before the Post decided to shut it down? Yes. Yes, I did.

The Friday reading list

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On January 27, 2023

In Media, Politics

On this Friday morning, I’ve got three stories that I think are worth sharing with you. This is not the debut of a regular feature, but from time to time I run across good journalism that I want to put out there without much in the way of commentary. That’s what we used to use Twitter for, right?

• The Washington Post isn’t going to be fixed anytime soon. Those of us who follow the trials and tribulations of The Washington Post have assumed that longtime publisher Fred Ryan had at least one foot on the proverbial banana peel. But according to Clare Malone, writing in The New Yorker, Ryan has emerged as more powerful than ever since the retirement of Marty Baron as executive editor. He seems to have no fresh ideas for reversing the Post’s declining fortunes, but Bezos apparently likes him. It doesn’t sound like Baron’s successor, Sally Buzbee, shares Bezos’ affection for Ryan, but she lacks the clout that the legendary Baron had.

• Questions about the police killing of Tyre Nichols. MLK50: Justice Through Journalism is among the projects that Ellen Clegg and I are writing about in “What Works in Community News,” our book-in-progress. The website, based in Memphis, focuses on social justice issues. In a list of questions that need to be answered about Nichols’ death, this one stands out: “Since 2015, Memphis police have killed at least 15 people. How many people would need to die at the police’s hands before city leaders concede that the latest incident isn’t an indictment of a few bad apples, but reflects an institution that requires immediate overhaul?”

• The Durham investigation was as corrupt it appeared. New York Times reporters Charlie Savage, Adam Goldman and Katie Benner go deep (free link) into Bill Barr and John Durham’s years-long effort to discredit the investigation into the Trump campaign’s ties to Russia and to somehow drag Hillary Clinton into it. The best quote is from Robert Luskin, a lawyer who represented two witnesses Durham interviewed: ““When did these guys drink the Kool-Aid, and who served it to them?”

Should Jeff Bezos have sat in on a news meeting at The Washington Post?

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On January 23, 2023

In Media

Jeff Bezos. Photo (cc) 2010 by Steve Jurvetson.

Should someone from the business side of a major newspaper — up to and including the owner — sit in on a news meeting? Generally speaking, the answer is no, but I’m not sure that there’s any hard and fast rule. An ethical owner will not interfere in the news coverage in any way. But that doesn’t necessarily mean they can’t listen.

In early 2017, when I was reporting for my book “The Return of the Moguls,” I was allowed to sit in on a Boston Globe news meeting presided over by the paper’s editor, Brian McGrory. I was somewhat surprised to see co-owner Linda Henry, now the CEO, sitting off to one side, taking notes. She said nothing, and it didn’t strike me as inappropriate — just a bit unexpected.

Another owner I was tracking, Jeff Bezos, was a different story. According to everyone I spoke with, Bezos was entirely hands-off with the news operations of The Washington Post, although he was deeply involved in various business and technology initiatives. By all accounts, Amazon’s founder was a model newspaper owner, leaving his journalists alone to cover the news — including Bezos’ own interests — as they saw fit.

So I was surprised to learn in The New York Times (free link) that Bezos had recently sat in on a news meeting at the Post and listened as executive editor Sally Buzbee and her lieutenants discussed several story ideas that no doubt piqued Bezos’ interest. According to the Times’ Benjamin Mullin and Katie Robertson:

Other than Mr. Bezos’ appearance, the news meeting proceeded as it might on any other day, with editors discussing news stories and readership trends, according to the people with knowledge of the meeting. At one point, an editor mentioned plans to run an article about the discontinuation of AmazonSmile, a charity program that Mr. Bezos championed. The editors also discussed the pending sale of the Washington Commanders. The Post previously reported that Mr. Bezos was interested in buying the National Football League team.

Now, you might say that Buzbee’s predecessor, the legendary Marty Baron, never would have allowed such a breach of the wall between the news and the business sides. Well, maybe, maybe not. Because Mullin took to Twitter and reported that he’d heard the same thing had happened at least once during the Baron years. “For what it’s worth: Someone told me this happened in an editorial meeting under Marty Baron, who turned to Jeff and asked him for comment on the spot,” Mullin tweeted. “I’m told Jeff gave a big Jeff laugh and no-commented.”

After years of growth and profits under Bezos, the Post is now losing both circulation and money (another free link; hey, it’s almost the end of the month, when the meter resets). I’ve written before that I think the greatest risk to the Post is that Bezos may be losing interest, so at least his recent meeting suggests that it still engages him. But for someone who seems to have been scrupulous about not interfering in the Post’s news coverage, he ought to be self-aware enough not to sit in on news meetings.

By the way, I should note that though ethical owners and publishers keep their hands off news coverage, that’s not the case on the opinion side. The Post, the Globe and most other large dailies have a strict separation between news and opinion, with the top editors of those operations reporting directly to the publisher. It is entirely ethical for publishers to get involved in the opinion section, and both Linda and John Henry have done that over the years. Bezos, by all accounts, has been as uninvolved in the Post’s opinion operation as he is in news coverage — but that’s his choice. It’s not a requirement.

A final note: In Semafor on Sunday, Ben Smith wrote an item headlined “The Billionaire Era in News Is Fizzling,” building on the Times’ report about Bezos and the Post. Smith lists a bunch of them, from Bezos to Laurene Powell Jobs at The Atlantic and Dr. Patrick Soon-Shiong at the Los Angeles Times.

But John Henry, a billionaire financier, is nowhere to be seen — even though in his own take-it-slow way he’s rebuilt the Globe into a growing and presumably profitable (he hasn’t said for several years, but he keeps hiring) enterprise. Sounds to me like bias against what is still seen in many quarters as a provincial outpost.

An ugly week of cuts at The Washington Post, CNN and — of course — Gannett

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On December 1, 2022

In Local News, Media

It’s an ugly week for cuts in the media, including two news organizations that had been flying high in recent years and one that just keeps sinking lower and lower.

First up is The Washington Post, where executive editor Sally Buzbee announced Wednesday that its Sunday magazine will be shut down at the end of the year. Ten staff members will lose their jobs.

Now, you could make an argument that Sunday newspaper magazines have outlived their usefulness. The Boston Globe has kept its alive, but only because its lifestyle-oriented content appeals to advertisers. It seems like 40 times a year the cover is devoted to Your Home, Your Wedding, Your Home Wedding or whatever. But it is also an occasional outlet for serious long-form journalism. So, too, with the Post’s Sunday magazine. According to the Post’s Sarah Ellison:

Five of the 40 Washington Post stories that drew the most online readers over the past year were produced by the magazine. They include a profile of then-Senate candidate J.D. Vance, the tangled saga of several separated siblings reunited through DNA testing, and longtime staff writer David Montgomery’s portrait of the shifting political demographic in Wyoming, “the Trumpiest state in the nation,” as its voters turned on Rep. Liz Cheney.

In 2020, the magazine won a National Magazine Award in the single-issue category for the special issue “Prison.” The issue “was written, illustrated and photographed by people who have been — or are currently — incarcerated, allowing readers to hear from voices that are often invisible in the debate around prison and criminal justice,” The Post said at the time.

Can stories like these appear elsewhere in the Post? Sure, and I hope they will. But Buzbee is shutting down something that’s working. She described the cut as part of the Post’s ongoing “global and digital transformation,” and said some of the magazine’s content will move to “a revitalized Style section” that will be unveiled in a few months. But let’s not forget that this move comes not long after Buzbee got rid of the Post’s venerable Sunday Outlook section; at least that was accompanied by a return to a standalone Book World.

***

I want to think well of CNN’s newish chief executive, Chris Licht. His predecessor, Jeff Zucker, may have been beloved by the staff, but he left behind a profoundly broken institution.

Licht has made some moves that I really don’t like, such as getting rid of Brian Stelter’s “Reliable Sources” media program and, for that matter, Brian Stelter. But Licht has also talked about returning CNN to less opinion and more reporting, which I’d love to see. I found much of what Licht told Kara Swisher on a recent podcast encouraging, although I don’t think he grasps the crisis of democracy in which we find ourselves when he talks about bringing on more Republican voices. Still, Licht isn’t Elon Musk; he seems like an earnest, well-meaning executive who wants to do well but who must also negotiate some treacherous terrain, such as keeping right-wing investor John Malone happy.

Now, in a move that had been telegraphed well in advance, CNN is implementing some pretty major cuts that will claim the jobs of possibly hundreds of staff members at a media company that employs about 4,000 people. Tom Jones of Poynter has the details.

CNN is one of our great news organizations — far better than what you see on prime time every night. As Licht told Swisher, one reason he got rid of CNN Plus, among the more ludicrous of Zucker’s debacles (along with the Chris and Andrew Cuomo Show, of course), is that the excellent CNN Digital is already the most trafficked news website in the U.S., and he didn’t want to shift attention away from that asset. But it’s hard to see how Licht can move ahead with a renewed emphasis on reporting if he’s working with a drastically downsized news division. Opinion is cheap; news is expensive. And Licht is going to be sorely tempted to take the path of least resistance.

One final note: The Boston Globe’s Mark Shanahan today interviews Randolph’s own Audie Cornish about her new CNN podcast. Cornish was lured away from NPR earlier this year as part of Zucker’s push to staff up CNN Plus and has been at loose ends every since the shutdown. But a podcast? Really? How about making her the anchor of a prime-time newscast, as I suggested earlier this year?

***

Today’s the day for yet another in an endless round of layoffs at Gannett, the country’s largest newspaper chain. Poynter’s Rick Edmonds estimated that the body count could be around 200 of the chain’s 3,400 news employees.

Gannett publishes more than 200 daily newspapers around the country, including a number of titles in the Boston metro area. At one time it published dozens of weeklies as well, but many of those have been closed or merged, with virtually all of their reporters reassigned to regional beats.

Fortunately, Gannett’s withdrawal from community journalism in Eastern Massachusetts has led to a number of independent start-ups. Christopher Galvin had a good piece in Boston.com earlier this week about several of those projects. (He interviewed me.) And here is a link to a spreadsheet I maintain of independent local news organizations in Massachusetts. As you’ll see, the numbers are impressive.

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One way forward for the sputtering Washington Post: Reconnect with local news

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On August 31, 2022

In Media

Jeff Bezos. Photo (cc) 2019 by Daniel Oberhaus.

Back when I was reporting on The Washington Post in 2015 and ’16 for my book “The Return of the Moguls,” the paper was on a roll. Paid digital subscriptions were skyrocketing, profits were rolling in even as the staff was growing, and it was breaking story after story about the rising menace of Donald Trump. David Fahrenthold broke the two of the most important stories of the 2016 campaign: the corruption at the heart of the Trump Foundation and the audio tape on which Trump was heard bragging about sexually assaulting women.

Now Fahrenthold is at the Post’s ancient rival, The New York Times, and the Post itself is sputtering. The legendary executive editor, Marty Baron, retired in March 2021. His successor, Sally Buzbee, has had the unenviable task of maneuvering the Post through the COVID-19 pandemic while dealing with controversies such as the Dave Weigel-Felicia Sonmez Twitter mess, which led to Sonmez being fired. And now the Times’ Benjamin Mullin (reprising a story he cowrote last December when he was still at The Wall Street Journal) and Katie Robertson are reporting (free link) that paid circulation is down, profits have turned into losses, and owner Jeff Bezos seems less interested in the place than he was in the early years of his ownership.

What went wrong? Bezos’ principal insight was his realization that there was room for a third great national newspaper alongside the Times and The Wall Street Journal — and that, in the digital age, he didn’t need to roll out print beyond the D.C. area. The Post was cheaper than the Times or the Journal and was available everywhere, through Amazon Prime and on Fire tablets.

Eventually, though, the Post ran afoul of some inherent contradictions. The biggest is this: It hasn’t really differentiated itself from the Times, which has left the Post in the unenviable position of being a less comprehensive competitor. The Times simply has more, especially in international coverage such as the war in Ukraine as well as arts and culture. The Post’s advantages are that it’s cheaper and its digital products offer a better user interface. Contrast that with the Journal, which really is different from the Times in its focus on business news and its hard-right opinion pages.

Judging from the Times story, I wouldn’t be surprised to see Post publisher Fred Ryan get his gold watch sometime in the near future. Buzbee hasn’t had a fair chance to make her mark, and I doubt that Baron would have navigated the past year any more surely than she has. In retrospect, it looks like Baron timed his exit perfectly.

In the long run — and the short run — the Post needs to establish itself as the go-to place for a certain kind of coverage you can’t get anywhere else. Its political reporting is broad and deep, but so is the Times’. With a much smaller staff than the Times has, what opportunities are there? In the final years of Graham family control, the Post emphasized regional coverage. Without abandoning its commitment to national and international news, maybe the way forward for the Post is to reconnect with its local audience.

A Washington Post reporter is suspended after his sexist retweet blows up

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On June 7, 2022

In Media Nation

Washington Post executive editor Sally Buzbee. Photo (cc) 2022 by the World Economic Forum.

The use and misuse of social media platforms — especially Twitter — continue to torment newsrooms. The latest news organization to have a mess on its hands is The Washington Post, which is no stranger to past Twitter controversies.

Let’s start at the end: political reporter David Weigel was suspended for a month without pay after retweeting a horrendously sexist joke for which he had already apologized. The joke — and yes, God Almighty, Weigel should have known better: “Every girl is bi. You just have to figure out if it’s polar or sexual.”

CNN media reporter Oliver Darcy has a good overview of the entire controversy, which included pointed criticism of Weigel by a fellow Post reporter, Felicia Sonmez (on Twitter, naturally) and criticism of Sonmez by reporter Jose Del Real, who was upset that Sonmez had unleashed the Twitter mob on Weigel.

Post executive editor Sally Buzbee weighed in on Sunday, writing an internal memo calling on Post journalists “to treat each other with respect and kindness both in the newsroom and online.” That might have been the end of it, but obviously Buzbee thought she needed to make a statement about what’s acceptable and what isn’t.

We are all tempted to push the envelope on Twitter to get attention, measured by like and retweets. But at this late date, you’d think a reporter for a respected news organization would have figured it out. We don’t always know where the lines are, but it was pretty obvious in this case.

Twitter has its uses in journalism — mainly to follow people and organizations who are useful for your beat. If you read 10 times more frequently than you post, you’re probably doing it right. I’d say that journalists ought to restrict their Twitter activities to posting links to their work and that of their news organization; sharing other work they think is worthwhile; and engaging in light banter, because we’re all human. But if light banter is what Weigel thought he was doing, maybe he needs to take a long, long break from Twitter.

Weigel, by the way, lost an earlier gig at the Post back in 2010 after it was revealed that he’d been disparaging conservatives on a private forum called Journolist. And Sonmez was suspended after she took to Twitter in the immediate aftermath of Kobe Bryant’s death to remind everyone of his past sexual assaults.

As they say: Never tweet.

Can The Washington Post differentiate itself from The New York Times?

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On December 20, 2021

In Media, The Return of the Moguls

Sally Buzbee. Photo (cc) 2017 by TEDxColumbiaUniversity.

The Washington Post, on an upward trajectory for most of the time since Jeff Bezos bought the paper in 2013, has stalled out. At least that’s the gist of a story in The Wall Street Journal by Benjamin Mullin and Alexandra Bruell, who report that the Post is struggling to find its footing now that Donald Trump has left the White House (if not the scene) and interest in political news is on the decline. They write:

The Post, like most major publications, experienced an audience surge during the Trump years, when readers flocked to stories about the controversial Republican administration. Now, the Post is facing a slump that has triggered some soul-searching at the paper, including over the need to invest more in coverage areas outside of politics, according to people familiar with the news outlet’s operations and internal documents viewed by The Wall Street Journal.

The fate of the Post is of particular interest to me since much of my 2018 book, “The Return of the Moguls,” is devoted to the Post under Bezos. When I was reporting for the book, the Post was going great guns, beating the Times on significant stories — especially Trump’s 2016 campaign — and growing so quickly that it seemed possible that it might even shoot past its New York rival.

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Since around the middle of the Trump presidency, though, I’ve had a sense — not confirmed by data, so don’t take this too seriously — that the Post had plateaued. To put it in simple terms, the Post and the Times competed fiercely for several years after Bezos’ arrival, and the Times won.

You can see it in their paid digital subscriptions. The Times now has about 7.6 million, including about 5.6 million subscribers to its core digital news product (the rest subscribe only to a special service like the Times’ cooking app, the crossword puzzle or whatever). And the Times’ numbers keep growing. The Post, by contrast, is at 2.7 million digital-only subscribers, according to the Journal, down from about 3 million at the beginning of the year.

Now, it would be easy to make too much of this difference. Just about every publisher in the country would love to have The Washington Post’s problems. It’s still one of the largest news operations in the U.S., with a deep, talented newsroom. But the numbers do raise some questions about what the Post’s leaders see as their mission.

We have three great national newspapers — the Times, the Post and the Journal. The Times is our biggest and most capable general-interest newspaper. The Journal has a business focus and a right-wing opinion page, which offers an alternative (to be polite) to what you see in most newspaper opinion sections. The Journal, like the Post, has about 2.7 million paid digital subscribers. Unlike the Post, though, the Journal’s total is rising; in 2020, it was less than 2.3 million.

It seems to me that the Post finds itself in a difficult position — competing directly with the Times for exactly the same national audience and falling behind, and not able to differentiate itself from the Times the way the Journal has. The Post’s executive editor, Sally Buzbee, who succeeded Marty Baron earlier this year after serving as The Associated Press’ top editor, hasn’t really said how she’s going to address that. Indeed, in a recent appearance on Kara Swisher’s New York Times podcast, she showed a remarkable ability not to be pinned down on much of anything.

The Times is far from perfect, of course. Its political coverage, in particular, drives me crazy with its frequent embrace of false equivalence at a time when one of our two major political parties has devolved into an authoritarian, antidemocratic force. The Post is better at avoiding that trap. Its technology is superior to the Times’, too. Overall, though, the Times offers a better, more comprehensive report, especially in areas like international news, business and culture.

It’s good for democracy to have two large, general-interest national papers battling it out. The Post isn’t going away. But you have to wonder what the future of the Times-Post rivalry is going to look like. Back in the 1970s, when the rivalry was especially pitched, the Times’ and Post’s readership bases were pretty much restricted to their geographic areas. Now they are both available nationally and internationally, making it easy to choose one over the other.

In effect, the Times and the Post are now competing in a winner-take-all economy. I hope there continues to be room for both.

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