Is taxonomy destiny? Less than two weeks after GateHouse Media’s Providence Journal laid off a reported six journalists, The Boston Globe has unveiled a new online vertical for its expanded Rhode Island coverage. And the URL is intriguing. Rather than going with bostonglobe.com/metro/rhode-island, the address is bostonglobe.com/metro/new-england/rhode-island (emphasis added).
The Globe’s move into Rhode Island has prompted speculation that other regions might be targeted as well. And, as it turns out, there is a New England vertical on the site, although it doesn’t seem to be listed anywhere. You have to type it in. Who knew?
The great irony would be if the Globe made a move into Worcester, where GateHouse just laid off about six journalists at the daily Telegram & Gazette and the weekly Worcester Magazine. In 2014 then-new Globe owner John Henry sold the T&G to a Florida chain after reportedly assuring staff members that he would keep the paper if he couldn’t find a local buyer. Henry later told me he only remembered promising that he wouldn’t sell to GateHouse — which, of course, ended up with the paper anyway.
In any case, it seems that the Globe has built a system that would easily accommodate future expansion.
Big changes are coming for Boston Globe digital subscribers, not to mention staff members. Over the next few weeks, visitors to BostonGlobe.com will be driven to Arc, the paper’s new content-management system, according to an email to the staff from senior product manager Eric Westby. The email was passed along by a trusted source who asked to remain anonymous.
The Globe is licensing Arc from The Washington Post, where the CMS was developed. As a Globe subscriber, I’m hoping for a consistent user experience across all platforms, web, tablet and phone, as is the case with washingtonpost.com and its “classic” (black) apps. The Globe unveiled an Arc-based mobile app last fall, but it remains underdeveloped. Among other things, you still can’t swipe horizontally through articles on the iOS version. (I’m told that you can if you’re an Android user.)
The final steps toward adopting Arc come at the same time that the Globe is making a digital push into Rhode Island, hiring three veteran reporters (so far) at a time when The Providence Journal is being decimated by GateHouse Media, its corporate chain owner. Improved digital platforms should help with that push — but only if the Globe really commits to getting Arc right.
The full text of Westby’s email follows.
Dear Colleagues,
A quick update on the upcoming Arc CMS launch. We’re happy to report that our Arc beta test has been a success, and we’ll be ending the test and moving BostonGlobe.com visitors to an Arc-driven site beginning April 22. Our plan is to transition the bulk of our traffic from Méthode to Arc gradually over the course of that week. Visitors will be randomly assigned to the Arc group in stages, with all traffic driven to Arc by Friday, April 26. Two things to note:
The plan is for the redesigned Globe.com homepage and the sports section front to follow one week later, in order to mitigate any potential workflow or technical issues at launch. Our current plan is to move these two critical pages from Méthode to Arc on or about May 1.
With this launch, we will have effectively moved BostonGlobe.com to a sleeker, more modern, and more flexible design, one that’s built for our future and run with the best system in its class. You’ll still notice an odd page here and there in the old site layout: Today’s Paper, Crosswords, Author pages, etc. We will be transitioning these pages one at a time in the weeks ahead, both to account for variables with the coding and to ensure our readers don’t lose any functionality during this important transition.
Articles will continue to be written and edited in Méthode for now, with the move to Ellipsis (Arc’s article authoring tool) soon to follow. This rollout will be a phased approach that will require training and careful planning. You’ll be receiving more information on the Ellipsis rollout soon.
There will no doubt be bugs to squash, but this launch will mark a major milestone in our Arc rollout.
All the best,
Eric Westby
Senior Product Manager, BostonGlobe.com
When printing the Herald was not a problem. 1881 photo via Wikimedia Commons.
A key part of The Boston Globe’s strategy to reposition itself as a sustainable business has been to establish its printing operation as a regional hub for a variety of publications, including The New York Times and USA Today. That strategy has come under question since last summer, when its new Taunton printing plant got off to an exceedingly rocky start.
Now the Globe has suffered a significant blow, as Digital First Media, the incoming owner of the Boston Herald, will take the tabloid’s printing business to the Providence Journal, owned by GateHouse Media — ironically, one of the losers in the recent bidding to buy the Herald out of bankruptcy. Don Seiffert of the Boston Business Journal has the details.
The Globe’s business relationship with the Herald has been strained last September, when then-Herald owner Pat Purcell published a hotly worded statement in his paper blaming the Globe for the Herald’s printing woes. “We talk with the Globe on a regular basis but unfortunately the remedies they put forth to solve the production problems have failed miserably,” the Herald said at that time.
Although the Globe’s printing woes have by most accounts eased considerably (even if they have not been entirely solved), Digital First clearly wasn’t going to stick around. The Providence facility is well-regarded, and it was widely believed that GateHouse would move the Herald’s printing there if it won the bidding. Ironically, GateHouse will end up making money from the Herald even though its bid fell short. In a statement to the BBJ, Globe president Vinay Mehra said:
At present, we are unable to offer a competitive bid for that business. What this move affords us is the opportunity to continue to bring our production costs and efficiencies in line, take advantage of added capabilities for The Globe product, and deliver to our readers the best quality news product in the market.
I’m hearing reports from inside the Herald that the switch will require deadlines so early that evening sports stories may not make the print edition. Mehra, meanwhile, sounds like he’s just as happy to be rid of the Herald — something that would surely not be the case if everything was running smoothly.
GateHouse Media, which owns more than 100 daily and weekly community newspapers in Eastern Massachusetts, has agreed to settle a class-action lawsuit brought over the company’s practice of charging for “premium” publications that subscribers hadn’t asked for. The legal documents in the case are posted here.
The money was extracted by shortening the length of customers’ subscriptions. Most prominent among those premium publications was Lens, an advertising vehicle published several times a year that was delivered along with GateHouse papers. Lens carried a cover price of $3.95, though subscribers to the papers were assessed $2. A year ago I wrote about the Lens ploy here and here.
GateHouse, according to the proposed settlement, “denies any wrongdoing on its part” but agreed to the settlement based on “the risks and potential cost of the litigation” and “the benefits of the proposed Settlement.” Kirk Davis, GateHouse’s chief executive officer, declined to comment.
Under the agreement, subscribers may receive a refund or have their subscriptions extended if the proposed settlement is approved in Superior Court. According to court documents, the settlement is scheduled to be finalized on Aug. 1. The lawsuit, brought on behalf of two GateHouse newspaper subscribers by Kurtzman Carson Consultants, claimed that GateHouse violated Massachusetts law by failing to disclose its subscription policies adequately.
Although GateHouse, based in Pittsford, New York, has agreed to stop labeling Lens as a premium publication for which subscribers must pay extra, it would continue that practice with other publications, which would cost about $2 in the form of shortened subscriptions. GateHouse would also continue to charge a $4.95 “activation fee” for new subscribers. Disclosure would be clearer and more prominent than it had been previously.
If you visit many GateHouse papers online right now,* you’ll see a “Legal Notice” linking to the settlement documents, which include instructions on how to file a claim. The not-very-helpful text of the notice: “To learn more about the proposed class action settlement in the Steven Keenholtz, M.D., et al. v. GateHouse Media, LLC, et al. action, pleaes click here.” Keenholtz, of Marblehead, and Dorothy Guillicksen, of Hanover, are the plaintiffs named in the class-action suit.
Let’s be clear: This is a very, very small matter. From the time I learned about it, I was astounded that GateHouse would go to the trouble of hitting subscribers with an “activation” fee and charging them for publications they hadn’t asked for and didn’t want. Why not just raise the subscription price?
Meanwhile, David Harris recently reported in the Boston Business Journal that GateHouse was laying off 49 people at its Framingham facility as it consolidated print operations. And Ian Donnis of Rhode Island Public Radio writes that GateHouse continues to hack away at The Providence Journal, and that layoffs may be coming.
*Update: I have learned that the proposed settlement pertains to most but not all GateHouse Media papers in Eastern Massachusetts. The settlement is restricted to papers that carried Lens, and are concentrated in Greater Boston.
Who is the Rhode Island person being questioned by authorities in the alleged terrorist plot that ended in the shooting death of a Boston man on Tuesday? So far, at least, most of the local media aren’t saying. But already a Rhode Island television station has breached the wall of silence, so you can be sure we’ll all know soon enough.
According to The Associated Press and numerous other news reports, police confronted Usaama Rahim on Tuesday as Rahim was preparing to carry out a plot to behead a police officer. Rahim was killed by police after he reportedly refused to drop a military-style knife. Rahim, a relative named David Wright and the Rhode Island man met recently on a beach in that state, according to news accounts.
On Wednesday’s 10 p.m. news on WBZ-TV (the Channel 38 version), we were told that the station would not identify the man unless he is charged with a crime. The Boston Globe takes the same stance this morning: “The Globe is not naming the third person Rahim and Wright allegedly met with because he has not been charged. But after Rahim’s shooting, officials searched his Warwick, R.I., home on Aspinet Drive.”
The Providence Journal takes us one step closer, publishing not just the street he lives on but his exact address. The Journal also quotes a neighbor who calls the person of interest “a nice young man” who has cerebral palsy, walks with a limp and works at a gas station.
Using a reverse address directory, I found the name of a man whose age bracket (18-24) made him seem likely. So I Googled his name and discovered that, in fact, WJAR-TV (Channel 10) of Providence had already identified him as the person of interest. The story includes this: “At one point, according to a neighbor, he was the area paperboy. Within the last few years, though, neighbors claim he changed his appearance. He grew a long beard, wore robes, and prayed often outside.”
A search for the man’s name on Google News suggests that WJAR is the only news organization so far that has identified the man, though I can’t be sure. I will not identify him, nor will I link to the WJAR story.
The question is whether this is ethical journalism. I say it’s not, and it’s clear that other news organizations saw no problem with holding back on naming him in these early, confusing days of the investigation. What you gain by being first with his name is minuscule; what you lose if he turns out to be uninvolved could be considerable depending on the circumstances.
The nice thing about missing out on bad news from GateHouse Media* is that you only have to wait a few days for fresh material. Thus we learn today that The Standard-Times of New Bedford is getting rid of three newsroom jobs. Here’s the internal email from editor Beth Perdue:
Colleagues,
Today we eliminated three editorial positions in an effort to align our staffing levels to expected revenues in 2015 and levels at similar sized media companies.
These are always tough decisions and my heart goes out to those who departed. Their loss will be felt by all of us.
Please know that these changes represent the full extent of planned reductions in the newsroom. While changes like this are very difficult, we can now focus fully on pursuing a variety of opportunities that will help us move forward.
— Beth
I hear that among those departing is veteran reporter Steve DeCosta, a respected figure in the newsroom since the late 1970s. I also understand that Simón Rios is leaving the paper for WBUR Radio (90.9 FM). The cuts, I’m told, will shrink the reporting staff to five, compared to nine just two years ago. (I’m asking for details on the third job that’s been eliminated and will update if I hear anything.)
You may recall that Perdue’s predecessor as editor, Bob Unger, resigned in December rather than implement GateHouse-ordered cuts. Boston Globe reporter (and GateHouse alumnus) Jon Chesto wrote at the time that Unger was “hoping his sacrifice will save two or three lower-paying jobs.” If you scroll to the bottom of Chesto’s story, you’ll see what I told him: Don’t count on it.
• T&G reporter quits over shrinking pay. In a departure that has gotten national buzz, Thomas Caywood, an investigative reporter for the Telegram & Gazette in Worcester, quit after management refused to give him a 3 percent raise — which, he said, would have offset only a fraction of the reduction in income he’s been subjected to over the years. Here is part of what Caywood wrote to T&G publisher James Normandin:
For your background, I have been a reporter at the Telegram & Gazette since September 2007, during which time I have had one small pay raise. The cumulative impact of inflation over the last seven years of my employment has been to reduce the value of my annual earnings by nearly 14 percent. My vacation allotment was reduced from three weeks a year to two weeks by Halifax Media Group. Meanwhile, our benefits cost more and cover less than before the Halifax acquisition….
All I require is a 3 percent raise and restoration of my previous three-weeks-a-year vacation allotment. The meager raise would barely be noticeable to my finances, but it’s vital to me that I see some tangible evidence of this commitment to quality journalism of which you and GateHouse speak.
Caywood told Jim Romenesko: “I didn’t leave the Telegram & Gazette with any hard feelings and my departure was not intended as some kind of provocative ‘fuck you’ gesture…. But I just couldn’t avoid any longer the unwelcome truth that I valued the job more highly than the company valued me.”
If you’re having a hard time following the bouncing chains, Globe owner John Henry sold the T&G to Halifax Media Group of Florida in 2014. Halifax turned around a few months later and sold out in its entirety to GateHouse, which is based in suburban Rochester, New York. Here is the analysis I wrote for WGBHNews.org in November.
• Cape Cod Times to close printing plant. The Cape Cod Times and its affiliated weeklies will shut down their printing press in Hyannis and move production to the Providence Journal.
This move, at least, makes sense, and has been anticipated from the time that GateHouse acquired the Journal last summer. But “an undisclosed number of jobs” will be eliminated, writes Times reporter Bryan Lantz. And here’s more from Jon Chesto.
*For the sake of simplicity, I am referring to the corporate owner of all these papers as GateHouse Media. The chain’s acquisition branch is known as New Media Investment Group.
Update. I’m now hearing that DeCosta and two other newsroom people were let go at The Standard-Times — not counting Rios, who’ll begin his new job at WBUR soon.
A huge newspaper deal was announced late this afternoon. The parent company of GateHouse Media of Fairport, New York, which has been on the march since emerging from bankruptcy last year, is buying out Halifax Media Media Group of Daytona Beach, Florida. Locally, the acquisition greatly expands GateHouse’s footprint in the central part of the state: earlier this year Boston Globe owner John Henry sold the Telegram & Gazette of Worcester to Halifax.
Jim Romenesko has the memo from GateHouse chief executive Kirk Davis.
GateHouse now owns almost every significant newspaper property in Eastern Massachusetts (and beyond) other than the Globe and the Boston Herald. The Digital First papers, which include the Lowell Sun and the Fitchburg Enterprise & Sentinel, are for sale. Will GateHouse scoop them up? What about the CNHI papers, which include The Eagle-Tribune of North Andover and three other dailies in that region? How long can they hold out?
Even before its latest acquisition spree, GateHouse owned about 100 papers in Eastern Massachusetts — mostly weeklies, but also mid-size dailies such as the MetroWest Daily News of Framingham, The Enterprise of Brockton and The Patriot Ledger of Quincy. In the past year GateHouse has added the Cape Cod Times, The Standard-Times of New Bedford, The Providence Journal and — in a little-noticed move just last week — Foster’s Daily Democrat of Dover, New Hampshire, a small but legendary community daily.
GateHouse has a well-earned reputation for cutting staff and compensation, although that hardly makes it unique. The larger story is that its executives clearly believe it can be the last local-newspaper chain standing by centralizing every part of its operations that aren’t strictly tied to local news.
A considerable amount of copy editing is being moved to a facility in Austin, Texas. The ProJo has a nice new press, and no doubt it will soon be printing as many GateHouse papers as it can accommodate — possibly cutting into the Globe’s printing business. GateHouse also owns what Davis calls a “digital services agency” called Propel Marketing.
At a time when few business executives want to mess with the newspaper business, GateHouse has gone all in. How it will end is anyone’s guess. But GateHouse has been down this road before, and it ended in bankruptcy. If Kirk Davis and company have a better idea this time, we should soon find out.
More: “Copy editing” at daily newspapers traditionally refers to editing stories for grammar and style, writing headlines and laying out pages. I am told that the Austin facility’s mission is limited to page design, though some copy editors at the ProJo are losing their jobs.
As you may have already heard, The Providence Phoenix is shutting down, about a year and a half after The Boston Phoenix closed its doors. Ted Nesi of WPRI covers it here. Awful news, but not entirely unexpected. As recently as a few months ago, I was hearing that The Portland Phoenix of Maine was doing well but that Providence was lagging financially.
What happened? It’s hard to say. But Portland is a smallish city, insular and self-contained — the sort of place where alt-weeklies seem to be surviving. An example: Seven Days of Burlington, Vermont, which appears to be thriving. Providence, by contrast, is a fairly large city within the orbit of Greater Boston.
The demise of The Providence Phoenix would be bad enough on its own. What makes it even worse is that the Providence Journal is in the midst of downsizing following its sale to a company affiliated with the GateHouse Media chain. There is a real gap in Providence, and it’s not immediately clear what will fill it. Perhaps Rhode Island Public Radio can beef up its online local coverage. Maybe the online-only news site GoLocalProv will rise to the challenge. Or something new might come along.
The Providence Phoenix has produced some fine journalists over the years, including Ian Donnis of RIPR and David Scharfenberg of The Boston Globe. And best wishes to editor Lou Papineau, a veteran who started at the paper back when it was known as the NewPaper, and news editor Phil Eil, a more recent hire.
Best wishes, too, to publisher Stephen Mindich, who kept the Boston and Providence papers alive for as long as he could. I hope the future is brighter for The Portland Phoenix — now the only remaining alt-weekly in what was once a vibrant regional chain.
And yes, I plan to rant about this later today on WGBH’s “Beat the Press.”
(Note: I was a staff writer and editor for The Boston Phoenix from 1991 to 2005, and last wrote for the Providence and Portland papers this past July.)
*Correction: The headline originally gave the incorrect year for the founding of The Providence Phoenix, which began life as The NewPaper. As founder Ty Davis writes in the farewell issue, he began the paper during the Blizzard of 1978.
Tuesday may have been the biggest day yet for billionaire newspaper owners John Henry and Jeff Bezos. Henry’s Boston Globe launched the long-anticipated Crux, a free standalone website that covers the Catholic Church. And Bezos replaced Katharine Weymouth as publisher of The Washington Post, bringing an end to the 81-year reign of the Meyer-Graham family.
At a time when the newspaper business remains besieged by cuts (including 22 Newspaper Guild positions at The Providence Journal this week, according to a report by Ian Donnis of Rhode Island Public Radio), Henry and Bezos are taking the opposite approach.
“You can’t shrink your way to success,” new Washington Post publisher Frederick Ryan told Michael Calderone of The Huffington Post. “Growth is the way to continue to build a strong news organization.” Ryan’s words were nearly identical to those of the Globe’s chief executive officer, Michael Sheehan, at the unveiling of the paper’s weekly political section, Capital, in June: “You can’t cut your way to success. You can only grow you way to success.”
First Crux. To my non-Catholic eyes, the site appears to offer an interesting mix of the serious and the not-so-serious. The centerpiece is John Allen’s deeply knowledgeable reporting and analysis, some of which will continue to appear in the Globe. (In late August, Publishers Marketplace reported that Allen is writing a biography of Pope Francis with the working title of “The Francis Miracle.” No publisher was named, but according to this, Time Home Entertainment will release it in March 2015.)
Crux national reporter Michael O’Loughlin has weighed in with features on Native American Catholics who blend tribal and Roman traditions and on the Vatican Secret Archives, whose contents turn out to be not as interesting as the phrase makes them sound. Vatican correspondent Inés San Martín covers stories such as Pope Francis’ call for peace in Gaza. WGBH’s Margery Eagan, a former Boston Herald columnist, is writing a column called “On Spirituality.” The events calendar makes it clear that Crux is a very Catholic venture.
Two quibbles. An article on the suffering of Iraqi Christians was published as a straight news story, even though the tagline identifies it as coming from “the pontifical organization Aid to the Church in Need.” When you click to “learn more,” you find out that Church in Need is an advocacy organization that is actively seeking donations. The disclosure is sufficient, but the placement strikes me as problematic. If Crux were a print newspaper, the article could have appeared on the op-ed page. Crux needs a clearly marked place for such material as well.
My other quibble is that content is undated, leaving the impression that everything is now. That can cause confusion, as with a John Allen Globe piece on immigration that refers to “Friday night” — and links to an Associated Press story published on Aug. 2. (Dates do appear on author bios.)
The site is beautifully designed, and it’s responsive, so it looks good on tablets and smartphones. There are a decent number of ads, though given the state of digital advertising, I think it would make sense — as I wrote earlier this summer — to take the best stuff and publish it in a paid, ad-supported print product.
Globe editor Brian McGrory, Crux editor Teresa Hanafin, digital adviser David Skok and company are off to a fine start. For more on Crux, see this article by David Uberti in the Columbia Journalism Review and this, by Justin Ellis, at the Nieman Journalism Lab.
***
A torrent of punditry has already accompanied the news that Frederick Ryan, a former chief executive of Politico, will become publisher of The Washington Post on Oct. 1.
The irony is thick. When Post political reporters John Harris and Jim VanDeHei proposed launching Politico under the newspaper’s auspices in 2006, they were turned down. Today, Politico often dominates the political conversation in a way that the Post used to (and, of course, sometimes still does). I’m not always a fan of Politico’s emphasis on politics as insider gamesmanship, but there’s no doubt the site has been successful.
As the Post’s own account makes clear, Ryan is a longtime Republican activist, and was close to both Ronald and Nancy Reagan. That shouldn’t affect the Post’s news operations, though it could affect the editorial page — hardly a bastion of liberalism even now. In another Post story, Ryan “endorsed” executive editor Marty Baron and editorial-page editor Fred Hiatt. Baron, a former Globe editor, may be the best newspaper editor working on this side of the Atlantic.
What concerns me is the strong scent of insiderism that is attached to Ryan. In an address to the staff, Ryan said one of his goals is “winning the morning,” according to a series of tweets by Post media blogger Erik Wemple (reported by Jim Romenesko). That might seem unremarkable, except that it sounds like something right out of the Politico playbook — um, make that “Playbook.”
A New York Times account by Ravi Somaiya dwells on Ryan’s obsession with the annual White House Correspondents Dinner, and quotes Ryan as calling it “an important event.” Those of us who find the dinner to be an unseemly display of Beltway clubbiness might agree that it’s important, but for different reasons.
Then again, if Ryan can fix the Post’s business model and show the way for other news organizations, all will be forgiven. The Post, like the Globe, has been expanding under new ownership. On Tuesday, the Post unveiled its most recent venture, The Most, an aggregation site.
Bezos’ track record at Amazon shows that he’s willing to take the long view. I suspect that he’s still just getting started with the Washington Post.
From the vantage point of 2014, offering advice on how to write a blog feels a little like telling people how to write a proper newspaper article in 2005. “Blogging is dead,” says the (ahem) blogger Jason Kottke, overtaken by social-media platforms such as Facebook, Twitter, and Instagram.
But if the revolutionary gleam has worn off, blogging nevertheless is still a valuable tool for anyone practicing digital journalism, whether it be commentary, original reporting, photography, or video. I’ve been blogging since 2002 — on my own at first, then as the media columnist for the late, lamented Boston Phoenix, and since 2005 as the publisher and almost-sole author of Media Nation.
These days there are many places online where you can share your work — not just social platforms but also online publications such as the Huffington Post and Medium, which combine paid content with unpaid blog posts. (God help us, but such hybrids are known in some circles as “platishers.”) So why set up a solo blog?
The reason is that you need an online home that is controlled by you — not by Mark Zuckerberg or Arianna Huffington or some other digital mogul seeking to get rich from your content. Moreover, you need to establish an online identity. If you don’t, others will do it for you. “You can’t allow others to define who you are, or control the way you are perceived. This is especially true today for people in the public eye, but the more we do online the more it’ll be true for the rest of us, too,” writes Dan Gillmor in his book Mediactive. “To the extent that it’s possible to do so, you should control the reference point for people who want to know more about you and your ideas.” (In 2006 I profiled Gillmor for CommonWealth magazine.)
Dan Gillmor
Yes, I’ve uploaded this essay to Medium. I also occasionally self-publish at the Huffington Post and am a (too-) active member of Twitter and Facebook. But I’ll repost this article at Media Nation, as I do with all my work to which I have retained copyright. I don’t have complete control — I use the free blogging platform WordPress.com, and I must adhere to its policies. But I can back up my work and take it with me, and it would be easy to switch to self-hosting using free WordPress.org software if I felt the need. Just as important, the URL for Media Nation is my name: dankennedy.net.
So what is a blog? Taking the most expansive definition possible, a blog consists of content, usually text or mostly text, that is published online in reverse chronological order. That would include everything from the Washington Post’s breaking-news blog to Lisa Bonchek Adams’s diary-style blog about living with metastatic breast cancer. Dave Winer, an early Internet thinker and coder who writes the blog Scripting News, has a more specific definition, which he first gave voice to in 2003. Winer writes:
A blog is the unedited voice of a person.
The lack of editing is central, because it’s one person who’s responsible for every word. When you click the Publish button you should feel butterflies, at least sometimes, because there’s no one to pass the buck to. If someone else wrote the headline, or did a copy edit, or even reviewed what you wrote and critiqued it before it went out, it’s still writing, but it is not a blog.
I don’t believe we need to think about blogs quite that narrowly. For instance, if a journalist asks her editor to read a sensitive post before publishing, that doesn’t mean she’s not writing a blog. Still, there’s no question that a journalistic blog — which is what we are concerned about here — is different from other kinds of journalistic writing: less formal, more conversational, often with no traditional reporting (but never without research), and aimed at a small but passionate audience. (As David Weinberger and others have said, “In the future, everyone will be famous for 15 people.”)
How to write a good journalistic blog post
There are many ways that a journalist can go about writing a good blog post. It might be a sentence or two. It might be 500 words. But I think the essence of a worthwhile post can be boiled down to several elements:
Call your audience’s attention to something it doesn’t know — for instance, an environmental blogger might write about a new study regarding electric cars. Above all, don’t be boring. The lede you write for a blog post might be different from what you would write for a news story, but you still need to grab the reader by the throat and not let go.
Link to the source of your information, which could be a news article or possibly the study itself. Quote a bit from the source, keeping in mind that most of your readers won’t actually click. Shorter quotes can be put in quotation marks; longer quotes should be blockquoted. (Please note that I’m not talking about the sort of blog post that summarizes a news story so thoroughly that there is no incentive to click. I’m talking about a true value-added post. Keep reading and you’ll see what I mean.)
Bring in other sources of information. Although there’s nothing wrong with a short one-source blog post, you add value when you pull in other sources, link to them, and attempt to make sense of them.
Offer your own perspective and analysis so that your readers take away something of value that goes beyond the sources you’re quoting. If you are working for a news organization that does not normally allow you to express your opinion, then don’t. But a first-person conversational tone is appropriate. If expressing opinions is part of your job description, then have at it. In all cases, though, your tone and approach should remain journalistic. One good question to ask yourself: Is this something I would want to show a prospective employer?
Here is a blog post I wrote earlier this year about the sale of the Providence Journal that encompasses all of the elements I discuss above. Please note, though, that you could scroll through many pages of Media Nation and find only a few that are as thorough.
Some additional guidelines to keep in mind:
Ta-Nehesi Coates
Choose a beat that is narrow — but not too narrow. The best blogs are specialty sites where you can learn everything there is to know about a subject and where the blogger’s enthusiasm comes through. That is what you should aspire to. But if you pick too narrow a subject, you may find yourself hard-pressed to find enough reading material on which to feed. Boston restaurants? No problem. Ethiopian restaurants in Boston? Eh, probably not. You might make it through a week. But what are you going to do after that?
Compile a wide-ranging reading list. And keep compiling. If your blog is about climate change, you are going to want to put together a list of blogs, websites, and Twitter feeds related to that topic that you check every day. If your blog is a supplement to your regular work as a beat reporter, you might be doing what is sometimes called beat blogging — sharing short stories that might not be of general enough interest for your news organization, keeping on top of developments in your field, and interacting with your audience. (Steve Buttry offers some worthwhile thoughts about beat blogging; he has also written a good beginner’s guide to blogging.)
Maintain a conversation with the “former audience.” Dan Gillmor coined the phrase, and Jay Rosen has written about “the people formerly known as the audience.” They were referring to formerly passive news consumers who have been empowered by technology to talk back to us and among themselves. Your audience is a valuable resource. Tend to the comments on your blog. Always posts links to your blog posts on Facebook and Twitter, which is not only a good way to promote your work but is also where much of the online conversation has migrated in recent years. Remember the Dan Gillmor adage that your readers know more than you do — which is not to say that collectively they know more than you, but that someone in your audience might. Much of reporting consists of finding people who know more than we do and talking with them. Your blog (and your social-media presence) can make that easier.
Don’t try to read people’s minds. This is specialized advice, but since I write opinionated media criticism, it’s something I wrestle with from time to time. Another way of putting it is that you shouldn’t ascribe motives unless you’re willing to pick up the phone and do the reporting. For example, it’s fine to observe that the Boston Globe’s coverage of the Red Sox is soft (if you think that’s the case and can offer evidence) and that the Globe’s owner, John Henry, is also the principal owner of the Red Sox. But it’s out of bounds to speculate without interviewing the principals that Globe staff members are afraid of angering Henry, or that Henry must have sent out an edict of some sort. Facts are facts and opinions are opinions, and each has its place. Speculation is neither fact nor opinion and has no place in your blog.
Learn to use photos within the bounds of copyright law. I like to run photos with my blog posts, but I know I can’t run a photo that is the copyrighted property of, say, the Associated Press or the New York Times. Fortunately, there are troves of photos online that you can use without payment, many of them through Wikimedia Commons and Creative Commons. Be respectful of the photographer by crediting it as he or she would like and by linking to the photo. Here is an example of how I handle such credits. (You may be interested in this Q&A I did with the photographer, Gage Skidmore, for the Nieman Journalism Lab.)
Some bloggers worth paying attention to
The best way to become a good writer is to read as much good writing as you can. The best way to become a good blogger is to study blogs by people who know what they’re doing. Here are some examples from my own personal list and from my followers on Facebook and Twitter. You’ll find a range of approaches and topics here.
Note: This is just a tiny sample. I’ve left out many people, including friends, especially if they are white men writing about politics — the single most common type of blogger. If you’d like more recommendations, please take a look at the blogroll on Media Nation — and see who the people below are linking to.
Andrew Sullivan. A pioneering blogger and a former editor of The New Republic, Sullivan’s The Dish is a model in terms of linking, quoting, offering his own commentary, and posting with the regularity of a Stakhanovite. Sullivan writes most frequently about politics, but nothing is off limits. He is not on my daily must-read list, but strictly in terms of craft and discipline, he may be without peer.
Jay Rosen. The New York University journalism professor’s blog, PressThink, is perhaps the most influential in future-of-journalism conversations. Rosen writes a type of blog that I particularly admire — long, well-thought-out posts in which he attempts to make sense of many strands of information. His attention to comments is impeccable as well.
Adam Gaffin. The founder and editor of Universal Hub, which tracks and excerpts from several hundred blogs and websites in the Boston area, as well as from mainstream news sources. Updated multiple times a day, the emphasis is on the sources, not the writer — although Gaffin’s wicked sense of humor often breaks through. In 2008 I profiled him for CommonWealth magazine.
Ta-Nehisi Coates. A national correspondent at The Atlantic and an occasional columnist for the New York Times, Coates blogs powerfully and intelligently on issues related to race and culture. Beyond his blog, his essay “The Case for Reparations” may be the most important magazine article published so far in 2014.
Meg Heckman
Meg Heckman. A journalism professor at the University of New Hampshire whose blog, A site of her own, focuses on “women, tech, journalism.”
C.J. Chivers. A war correspondent for the New York Times, his blog is called The Gun.
Virginia Postrel. A libertarian and early blogger, Postrel writes the Dynamist Blog, which is worth a look.
Jim Romenesko. The original media blogger, Romenesko moved from blogging on his own to working for the Poynter Institute, and is now on his own once again at JimRomenesko.com. Essential news-biz gossip.
Ian Donnis and Scott MacKay. Their On Politics blog is a good example of a beat blog, as Donnis and MacKay cover politics for Rhode Island Public Radio.
Michael Marotta. His blog, Vanyaland, is a respected guide to alternative rock.
Marjorie Arons-Barron. Former editorial director at WCVB-TV (Channel 5), she writes a blog — often with political reporting — on politics and public affairs.
Mark Garfinkel. A staff photographer for the Boston Herald whose website, Picture Boston, is an excellent example of a local photojournalism blog.
Photo credits: Blogger(cc) by European Parliament; Dan Gillmor by Joi Ito; Ta-Nehesi Coates by David Shankbone; Meg Heckman by Dan Kennedy. All photos published under a Creative Commons license. Some rights reserved.
