On the latest “What Works” podcast, Ellen Clegg and I talk with Todd Landfried, co-founder and CEO of N2 Media Holdings. As consumers cut the cord on cable TV, he hopes to develop a sustainable model for local news production.
We know from our research that local television news is still highly trusted. His mission: to reinvent local news for the streaming era. Landfried’s idea, called The Local, is to develop statewide newscasts in Colorado, and eventually in all 50 states, that would be carried on the likes of Netflix, Amazon Prime and YouTube.
Ellen is back and fully bionic after a short hiatus for knee replacement surgery.
I’ve got a Quick Take about a finding in a recent report by LION Publishers that gets into how to think about raising money. LION, as most of our listeners know, stands for Local Independent Online News. Anyway, its latest sustainability report found that startup news organizations can’t just hope that revenues are something that are going to materialize. Fundraising takes dedicated employees, as I explain.
Ellen’s Quick Take is on an alt-weekly in Seattle called The Stranger that has become an influential political force, as The New York Times recently reported (sub. req.). This summer, 47 candidates for local office paid a call on the newsroom in order to seek an editorial endorsement. And they brought snacks!
Click on image for the interactive version of the map.
A new grant-supported project tracks LGBTQ media projects across the country.
According to News Is Out, the LGBTQ+ Media Mapping Project “offers the first in-depth look at the scope, impact and urgent needs of local LGBTQ+ media across the United States. The report shows how these vital outlets, from one-person operations to established multimedia platforms, face shrinking advertising revenue, little foundation support and growing external threats, even as their audiences surge.”
The project was created in partnership with the MacArthur Foundation, the Local Media Foundation, News Is Out and the Craig Newmark Graduate School of Journalism at CUNY.
A collaborative effort among local ethnic news outlets in New Jersey picked up signs of a shift to Republicans in advance of the Nov. 5 election at a time when it seemed unlikely that Black and Latino voters would abandon their traditionally strong support for Democrats.
The collaboration was overseen by the Center for Cooperative Media at Montclair State University. Some of the stories were published in NJ Spotlight News, a statewide nonprofit that combines in-depth digital reporting and a daily newscast on public television. Ellen Clegg and I reported on both the center and Spotlight in our book, “What Works in Community News.”
The effort was highlighted recently by LION (Local Independent Online News) Publishers in its newsletter. Stefanie Murray, who directs the center, told Chris Krewson, LION’s executive director, that “a few of the stories came out to be focused on how a Trump presidency was quite appealing to different ethnic groups in the state.”
For instance, a story co-bylined by reporters for Spotlight and Atlantic City Focus, a Black news organization, reported on Black Republicans “who said the Democratic Party has focused too much on social programs and government intervention without empowering individuals to achieve success on their own.”
Another Spotlight collaboration, with New Jersey Hispano, found that some Latinos were voting for Donald Trump because of the brutally high cost of housing, with one Peruvian immigrant, Gloria Candioti, saying she had not been able to buy after renting the same place for 20 years.
“I have thought about buying a property, but I have not been able to yet,” she said. “There is a lot of demand now, interest rates have gone up, house prices have been higher.”
Murray said Spotlight’s executive director, John Mooney, was concerned that reporting showing a shift toward Trump and other Republicans would not be borne out on Election Day. In fact, “they were spot on,” she observed, as Trump lost to Kamala Harris in New Jersey by just five points after trailing by double digits in 2016 and 2020.
Of course, forecasting the outcome of presidential elections is not the role of local news. What happened in New Jersey matters because what ethnic media and Spotlight found stemmed directly from dogged reporting on the concerns of Black and Latino voters. It turned out that was worth more than a bushel full of poll results.
An early Linda McMahon sighting
Paul Bass, right, and Linda McMahon in New Haven in 2010. Photo (cc) 2010 by Dan Kennedy.
Way back in September 2010, I attended the fifth-anniversary party for the New Haven Independent, one of the original digital nonprofits. I wrote about the Independent in my 2013 book, “The Wired City,” and revisited it in “What Works in Community News.”
“It’s a powerful idea, which is that out-of-town corporations that could care less about us no longer own our news,” Independent founder Paul Bass told the crowd that night. “They no longer control our news. We the people control the news.”
The party was held in the offices of La Voz Hispana de Connecticut, the Spanish-language newspaper that is the Independent’s partner and landlord. Standing off to one side was Connecticut’s Republican Senate candidate in 2010 — Linda McMahon, the wife of professional wrestling mogul Vince McMahon and now Trump’s choice as secretary of education.
McMahon said very little. I was using a really crappy camera that night, but I did get one picture of her behind Bass that is sort of OK.
McMahon was handily defeated that November and then lost again two years later. Now, despite no obvious credentials, she will be joining the Cabinet, assuming she’s confirmed by the Senate.
More thoughts on public radio
Last week I flagged an article in Nieman Reports on the economic crisis facing public radio. In a response both to me and to Gabe Bullard, who wrote the Nieman story, Andrew Ramsammy argues that our prescription for reviving public radio — a renewed focus on local journalism — is not enough.
Ramsammy, the interim president of the Vermont College of Fine Arts, writes on LinkedIn:
The reality is this: it’s not about what’s delivering the news—it’s about who’s delivering it, and whether the audience connects with them. Public radio’s future depends on abandoning outdated models of institutional authority, embracing the personality-driven dynamics of today’s media landscape, and empowering the next generation of creators — not just as contributors, but as co-owners and collaborators in a shared vision of success. The days of legacy gatekeepers are over. It’s time to rethink everything.
An increasing number of news organizations are becoming fearful in the face of a rising tide of fascism. The Washington Post today joined the Los Angeles Times in deciding not to endorse in the presidential contest between Kamala Harris and Donald Trump. David Folkenflik of NPR reports:
The editorial page editor, David Shipley, told colleagues that the Post’s publisher, Will Lewis, would publish a note to readers online early Friday afternoon.
Shipley told colleagues the editorial board was told yesterday by management that there would not be an endorsement. He added that he “owns” this decision. The reason he cited was to create “independent space” where the newspaper does not tell people for whom to vote.
As with the LA Times, there has been no change in ownership at the Post, and both papers routinely have endorsed Democratic candidates in the past. The Post’s billionaire owner, Jeff Bezos, courageously stood up to Trump in the face of threats during Trump’s rise in 2015 and ’16 and throughout his presidency. But the Post has been adrift in recent years, and the Bezos of 2018 is clearly not the Bezos of 2024.
In CNN’s “Reliable Sources” newsletter, Brian Stelter cites the historian Timothy Snyder’s warning about “anticipatory obedience,” quoting Snyder as writing that “most of the power of authoritarianism is freely given.” That appears to be what has happened with Bezos and LA Times owner Patrick Soon-Shiong.
Now, it’s true that the very notion of newspaper endorsements may have had their day. Newspaper chains such as Alden Global Capital and Gannett have moved away from them. The New York Times, weirdly, has given up on state and local endorsements, where the editorial board’s views might be welcome, while continuing to endorse in national races. Nonprofit news outlets can’t endorse without losing their tax exemption.
But for the LA Times and the Post to take a pass on the presidential race this late in the campaign smacks of giving in to the punishment they might be subjected to if Trump returns to office. Anticipatory obedience, in other words. A thoughtful, considered explanation months ago as to why they were ending endorsements would be another matter, but this is anything but that.
Meanwhile, the Times Union of Albany, New York, part of the Hearst chain, endorsed Harris today, writing:
For all Mr. Trump’s rhetoric about the weaponization of government, it’s Mr. Trump who has threatened to fire thousands of diligent career civil servants, fill the federal workforce with his loyal minions, use the Justice Department to hound political adversaries, and sic the military on citizens who protest against him.
This is not the talk of a person fit to be president for all Americans. On the issues and on character, it’s Ms. Harris who can be entrusted with the power and responsibility of the presidency.
This has been a shameful week for the LA Times and The Washington Post, and now it’s been punctuated by a much smaller paper’s willingness to step into the breach.
Merchants of death
One of the worst consequences of the local news crisis has been the rise of the oxymoronic paid obituary. Sorry, but obits are news stories with journalistic standards. If someone is paying for it, then it’s not an obit, it’s an ad — a death notice, in other words.
Bill Mitchell has a stunning piece up at Poynter Online about the venerable Hartford Courant, now owned by the cost-slashing hedge fund Alden Global Capital. It seems that a respected former staff reporter named Tom Condon died recently — and the Courant, rather than producing its own obit, picked up the one published in CT Mirror, a nonprofit that makes its journalism available for a fee to other news outlets. What’s more, the Courant has now slipped that obit behind a paywall.
The Courant’s website also carried an obit written by the Condon family for Legacy.com, according to Mitchell, who writes:
Paid obits, often written by and paid for by family members, have been boosting the sagging revenues of newspapers for a couple of decades. (The Courant charges about $1,200 for an obit the length of the one submitted by the Condon family, with an extra charge for a photo.) In 2019, Axios reported that more than a million paid obits were producing $500 million annually for newspapers, a small but significant chunk of overall advertising and circulation revenues then totaling about $25 billion a year.
It’s outrageous, and it’s not because newspapers are profiting from death. Rather, charging for obits is fundamentally no different from charging for any other type of news, and it corrupts what is supposed to be a journalistic endeavor.
The Courant and Alden are hardly alone in this. But for the paper to rely on another news organization to cover the death of one of its own really drives home just how far we’ve traveled down a very bad road.
Lessons from Billy Penn
Ten years ago, the digital journalism pioneer Jim Brady launched Billy Penn, a mobile-first news outlet covering Philadelphia. A few months later, I was in Philly to interview Brady and Chris Krewson, Billy Penn’s first editor, for my 2018 book “The Return of the Moguls.”
Billy Penn was eventually acquired by WHYY, Philly’s public radio station. Brady is now vice president of journalism for the Knight Foundation, and Krewson is executive editor of LION (Local Independent Online News) Publishers.
Krewson has written an informative and entertaining piece for LION on “10 things I’ve learned about independent publishing since launching Billy Penn in 2014.” Probably the most important of those lessons is that it took longer for Brady and Krewson to make a go of it than they were able to give — the project finally broken even in 2021, but by then WHYY was in charge.
That remains a problem for today’s start-ups, Krewson writes, although he’s hopeful that new philanthropic efforts such as Press Forward will give them the runway they need to build toward sustainability.
Storm damage in Henderson County, North Carolina. Photo (cc) 2024 by NCDOTcommunications.
Here’s some good advice to prepare for a natural disaster: Get yourself a radio, preferably one that you can crank up by hand. I’m looking at a few on Google, and I see a some models that also come with a built-in flashlight and a port for charging your cellphone.
What brings this home is a story by Tony Elkins, a Poynter Institute faculty member who lives in Asheland, North Carolina, and who was stranded along with his wife and their dog after Hurricane Helene hit. He writes:
I spoke to Poynter’s Angela Fu about how important the radio was in getting out information. We had zero cell signal. No phone, no text, no data. In the mornings and afternoons, the radio was set to Blue Ridge Public Media for the 10 a.m. and 4 p.m. Buncombe County update. That’s how we learned just how massive this event was.
In the evenings we tuned into 99.9 FM. The station hosts and iHeart support from around the country were running nonstop. People were calling in with updates, where to get supplies, reports on what was still standing and what was gone. People called in to beg for information on family or just hear another person’s voice.
It’s been a terrible week for the victims of Helene. While Donald Trump and his allies are spreading lies about hurricane assistance being diverted to undocumented immigrants, as Heather Cox Richardson writes, news organizations on the ground are doing their best to serve their community.
As Elkins observes, radio is a crucial lifeline given that it’s not dependent on internet or cellphone service. For people who have at least a little cell connectivity, some news organizations have put together text-only websites that will work even with slow and limited connections. Melody Kramer, a longtime journalist who’s interested in democracy and public participation, put together a short list of such outlets on Threads:
The dominant daily paper in the area, Gannett’s Asheville Citizen Times, has been using its Instagram feed to provide survivors with vital information. Elkins says that’s where he learned how to send SOS text messages and where to find nearby gas stations that were open. Reddit has been useful, too, he adds.
Hayley Milloy of LION (Local Independent Online News) Publishers wrote a newsletter item hailing LION members for the innovative approaches they were taking to keeping their communities connected and safe:
For example, Asheville Watchdog presciently looked at the elevated risk of flooding due to development in the days before the storm struck; Oviedo Community News published a local disaster resource guide; Enlace Latino NC devoted an entire editorial section to storm coverage; The Assembly is putting storm coverage outside its paywall and providing it free for any local or regional outlet to republish; The Charlotte Ledger launched Mountain Updates, a pop-up newsletter featuring important developments on flood recovery; and Carolina Public Press is raising awareness about misinformation around the disaster.
Sadly, one platform that had been a go-to for emergency news and information has become a don’t-go, according to Poynter’s Elkins. “I used to be a heavy Twitter user,” he writes. “When I finally opened X, it was full of horrible artificial intelligence-generated images and conspiracy theories. I’ll probably never go back.”
MLK 50: Justice Through Journalism, based in Memphis, won two awards in the medium-to-large revenue tier — one for operational resilience, the other for financial health.
Santa Cruz Local, in Southern California, received the product of the year award in the micro-to-small revenue tier.
If we’ve learned anything about news publishing in recent years, it’s that the giant tech platforms are not our friends. Google is embracing artificial intelligence, which means that searching for something will soon provide you with robot-generated answers (right or wrong!), thus reducing the need to click through. Facebook is moving away from news. Twitter/X has deteriorated badly under the chaotic leadership of Elon Musk, although it still has enough clout that President Biden used it to announce he was ending his re-election campaign.
So what should publishers do instead? It’s no secret — they’re already doing it. They are using email newsletters to drive their audience to their journalism. A recent post by Andrew Rockway and Dylan Sanchez for LION (Local Independent Online News) Publishers reports that 95% of member publishers are offering newsletters, up from 81% in 2022. “The decline in referral traffic,” they write, “will likely lead to more direct engagement by publishers with their audiences.”
Some observers worry about newsletter overload as our inboxes fill up with email we may never get around to reading. That’s potentially a problem, but I think it’s a more serious problem for larger outlets, many of which send out multiple newsletters throughout the day and risk reaching a point of diminishing returns. By contrast, users will value one daily newsletter from their hyperlocal news project with links to the latest stories.
By far the most common approach publishers use is to offer a free newsletter aimed at driving users to their website, which may be free or subscription-based. The Massachusetts-based Bedford Citizen, for instance, sends out a daily newsletter generated by its RSS feed and a weekly human-curated newsletter. The Citizen is a free nonprofit, but once they’ve enticed you with their top-of-the-funnel newsletter, they hope they can lure you into becoming a paying member. Ellen and I interviewed executive director Teri Morrow and editor Wayne Braverman on our podcast last February.
The Colorado Sun, a statewide nonprofit, offers a series of free and paid newsletters, while the website itself is free. The paid newsletters represent an unusual twist: Some of them feature deeper reporting than you can get from the website on topics such as politics, climate change and outdoor recreation. At $22 a month for a premium membership, users pay no more than they would for a digital subscription to a daily newspaper. Editor Larry Ryckman talked about that in our most recent podcast.
In some places, the newsletter is the publication. An example of that is Burlington Buzz, a daily newsletter that covers Burlington, Massachusetts. Founder, publisher and editor Nicci Kadilak recently switched her newsletter platform from Substack to Indiegraf, and her homepage looks a lot like a standard community website — which shows that it’s a mistake to get too caught up on categories when newsletters have websites and websites have newsletters. Ellen and I talked with Nicci last year.
What’s crucial is that news publishers have direct control of the tools that they use to connect with their audience. Gone are the days when we could rely on Facebook and Twitter to reliably deliver readers to us. We have to go find them — and give them a reason to keep coming back.
Correction: Burlington Buzz has moved to Indiegraf, not Ghost.
There was a time in the not-too-distant past when news organizations were all-in on social media as a way to distribute their journalism. But that was then. In recent years, Facebook has fiddled with its algorithm repeatedly in order to play down the amount of news that will show up in users’ feeds. Actual partnerships with the likes of The Washington Post are a thing of the past. Google is unreliable. And let’s not get started with what has happened to Twitter/X, the other main source of click-throughs to news stories.
To compensate, media outlets doubled down on newsletters, which don’t drive as much traffic as social but which do have the advantage of being under their control. Of course, all this is playing out at a time when many if not most newspapers and magazines have put their journalism behind paywalls, which further degrades the value of relying on social. A click from Twitter doesn’t mean much if the clicker can’t read the story they’re interested in or — more to the point — see the ads.
Now we’re experiencing a bit of excitement over a newish platform: Apple News Plus. The free version comes preinstalled on everyone’s iPhones and Macs. For $12.99 a month, you get a whole lot more (though not The New York Times, which is skeptical).
Apple News Plus got a big boost earlier this week when Semafor media reporter Max Tani wrote a mostly favorable story. He begins with quite an anecdote about The Daily Beast, which had been on the ropes as its reliance on Facebook and Google was resulting in a dwindling number of clicks. Thanks to its partnership with Apple News Plus, though, the Beast is on track to earn between $3 million and $4 million this year, more than its own in-house subscription program.
Better yet, you don’t have to click through. Stories load instantly and in many cases are more attractive than the publications’ own websites. Tani writes:
The Beast is hardly alone in its increased reliance on the iOS [and Mac] news aggregator. The free version of Apple News has been a source of audience attention for news publishers since it launched in 2015. But while many publishers have come to the conclusion that traffic has less business value than they once thought, they’re still desperate for revenue. Executives at companies including Condé Nast, Penske Media, Vox, Hearst, and Time all told Semafor that Apple News+ has come to represent a substantial stream of direct revenue.
Which raises a question: Haven’t we been down this road before? Indeed, Facebook and Google both experimented with partnering with news organizations and republishing their content on its own platforms, but those arrangements ultimately came to a bad end. Needless to say, Apple News Plus also privileges national publications over local media outlets. Tani mentions partnerships with large regional newspapers such as The Philadelphia Inquirer and The Atlanta Journal-Constitution, but it’s hard to imagine that they’ll get down to the level of hyperlocals that cover small communities and neighborhoods.
Chris Krewson, the executive director of LION (Local Independent Online News) Publishers put it this way on Twitter: “Every time I watch this movie the ending is the same.”
Let me point out another problem. A few large newspapers, both national (principally the Times and The Wall Street Journal) and regional (including The Boston Globe and the Star Tribune of Minneapolis), have achieved profitability on the strength of digital subscriptions. Key to that is that they get all the revenue. The Globe’s non-discounted digital subscription rate of $30 a month is more than double what you’d pay Apple, and that money is being split among all of the media partners that are taking part, as well as with Apple itself.
Journalism is expensive, and news organizations with large reporting staffs need as much subscription revenue as they can get. What Apple is offering, essentially, is iTunes for news, an idea that the late David Carr was promoting 15 years ago. There are good reasons it’s never caught on — until now, maybe.
Long-term, no tech company is going to be a reliable partner for news organizations. Apple is attractive in ways that Facebook and Twitter never were: it’s not a social network, and charging subscriptions for users provides a more solid underpinning than anything the platforms offered. And of course journalism should take advantage of what Apple is offering. At this late date, I think every news executive knows the rug could be pulled out from under them at any moment. But they ought to take the money while it’s there.
LION Publishers has named 36 winners of its 2023 Local Journalism Awards — and four of them have either been featured in “What Works in Community News,” the forthcoming book by Ellen Clegg and me, have been guests on the “What Works” podcast, or both. Two other projects we’ve highlighted were finalists. For that matter, LION (Local Independent Online News) Publishers’ executive director, Chris Krewson, has been a guest on our podcast as well. Below I have omitted circulation categories, but you can find them if you click through to the full list.
• Santa Cruz Local, in California, was honored as LION Business of the Year, the organization’s “marquee award.” The Local was also the co-winner of the Operational Resilience Award and a finalist for a Community Engagement Award. We interviewed CEO and co-founder Kara Meyberg Guzman for both our book and our podcast.
• The Food Section’s editor and founder, Hanna Raskin, was the winner of the Community Member of the Year Award for her work in helping other members and for sharing her knowledge. The Food Section, which is devoted to Southern food and cooking, was also a finalist for a Business of the Year Award and an Outstanding Coverage Award. Raskin has been a guest on our podcast.
• VTDigger, a large nonprofit that covers both statewide and local news in Vermont, was a co-winner of the Public Service Award for its reporting on legislators’ ethics disclosures. Founding editor Anne Galloway has been a guest on our podcast.
• Burlington Buzz, a hyperlocal site that covers Burlington, Massachusetts, won a Community Engagement Award. Founder Nicci Kadilak has been a guest on our podcast.
In addition, The Colorado Sun and The Mendocino Voice, both of which are covered extensively in “What Works in Community News,” earned finalist nominations, the Sun for Collaboration of the Year and the Voice for an Accountability Award. We plan to have folks from both projects on our podcast sometime next year after the book is published.
Local news board members Greg Bestick of the Harpswell Anchor, Fred Perry of Brookline.News and Virginia McIntyre of The Concord Bridge. Photo (cc) 2023 by Dan Kennedy.
Residents looking to start news organizations in their communities usually look to digital first. Even at the local level, advertising revenues are not what they used to be, and the cost of offering a print newspaper — both in terms of money and complexity — often isn’t worth it.
Yet the traditional notion of publishing a weekly newspaper remains attractive on several levels. Readers like it. Advertisers prefer it. And in many states, public notices placed by governmental agencies, a lucrative source of revenue, are restricted to print papers.
So I was interested to learn that print is part of the discussion at three nonprofit local news startups that were featured at a panel discussion, “The Re-Emergence of the Community Newspaper,” held during the recent conference of the NorthEast Association of Communications Executives, held in Meredith, New Hampshire.
The Harpswell Anchor in Maine and The Concord Bridge in Massachusetts have offered print right from the beginning. Brookline.News in Massachusetts is digital-only but may offer a print edition in the future. (Disclosure: Ellen Clegg, my research, podcast and writing partner, is also a founder and co-chair of Brookline.News.)
Greg Bestick, president of the nonprofit board that publishes the Anchor, said print was not something he and his fellow founders especially wanted to offer. What changed their mind, he explained, was that a survey of the community revealed that 95% wanted something they could hold in their hands.
“We weren’t thrilled about that,” Bestick said, “but we did say we’d be much more robust online than the previous owner.”
Unlike The Concord Bridge and Brookline.News, which were both launched in response to massive budget cuts by the newspaper chain Gannett, The Harpswell Anchor had been a locally owned for-profit newspaper until several years ago. The paper ceased publication during the COVID-19 pandemic, Bestick said. The new iteration of the Anchor has had an operating surplus from the start, he added, and won 11 awards from the Maine Press Association during its first year.
Virginia McIntyre, a member of The Concord Bridge’s board, said the founders of that site were enthusiastic about print right from the start. “We wanted something people could have on the kitchen table,” she said, adding: “It’s nice to have something that the family can see as a whole. Our advertisers also like having an ad that hits every household.” The print edition of the Bridge, she explained, is mailed for free to each of Concord’s 8,700 households.
Discussions about starting a community news outlet began after Gannett decided in early 2022 to eliminate nearly all local journalism from its Massachusetts weeklies. The Concord Journal is still published, but it’s filled with regional stories from throughout Gannett’s network. Because of that, McIntyre said, many residents had no idea about important developments such as the hiring of a town manager and a $110 million middle school project. Although the Bridge includes feature stories and coverage of school sports, she said that the goal is to inform the public about day-to-day goings-on.
“It’s not entertainment,” she said. “I always thought Concord was a boring place, and now I know it is.”
In contrast to Concord, Gannett shut down the Brookline Tab altogether, leaving a community of nearly 60,000 people just minutes from Boston without any local source of news. “The Tab was not good. But it was something,” said Fred Perry, a member of the Brookline.News board.
Brookline.News’ website didn’t go live until last week; a newsletter began covering the town just before the annual town meeting in April. Perry said he’s hoping that the project can start offering a print edition sometime this fall, praising “the wonderful examples on both sides of me,” a reference to Bestick and McIntyre. Several other board members, he added, are skeptical of print because of the cost, but he said he’s optimistic that print “can generate a significant surplus.”
The panel discussion was moderated by John Harrison, an executive with Wallit, a company that helps publishers manage digital subscriptions.
In many cases, digital-only makes sense. LION (Local Independent Online News) Publishers, an organization for digital news entrepreneurs, has more than 300 members. Many of the projects that Ellen and I are profiling in our forthcoming book, “What Works in Community News,” are digital-only, and they have no plans to add a print edition.
Yet print has persisted long past its anticipated expiration date. Perhaps the best way to think about it is that print is still worth doing — but only if it makes sense in terms of revenue, reader preferences and advertiser reach.
Correction: Updated with the proper spelling of Greg Bestick’s name.
