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Pioneering digital publisher Howard Owens tells us about a new idea for raising revenues

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On May 18, 2023

In Local News

Howard Owens. Photo by Don Walker and used by permission.

On the new “What Works” podcast, Ellen Clegg and I talk with Howard Owens, the publisher of The Batavian, a digital news organization in Genesee County, New York, way out near Buffalo. When I first met Howard, he was the director of digital publishing for GateHouse Media, which later morphed into Gannett. Howard launched The Batavian for GateHouse in 2008. In 2009, GateHouse eliminated Howard’s job, but they let him take The Batavian with him, and he’s been at it ever since.

The Batavian’s website is loaded with well over 100 ads, reflecting his belief that ads should be put right in front of the reader, not rotated in and out. He’s also got an innovative idea to raise money from his readers while keeping The Batavian free, which we ask him about during our conversation with him.

We’re also joined by Sebastian Grace, who just received his degree in journalism and political science from Northeastern. Everyone in journalism is freaking out about ChatGPT and other players in the new generation of artificial intelligence. Seb wrote a really smart piece, which is up on the What Works website, assuring us all that we shouldn’t worry — that AI is a tool that can allow journalists to work smarter.

Ellen has a Quick Take on Mississippi Today, which won a Pulitzer Prize for Local Reporting for stories that revealed how a former Mississippi governor used his office to steer millions of state welfare dollars to benefit family and friends. Including NFL quarterback Brett Favre! We interviewed Mary Margaret White, the CEO of Mississippi today, on the podcast in November 2022. And reporter Anna Wolfe has a great podcast about her prize-winning series.

I observe that journalism these days is often depicted as deep blue — something that liberals and progressives may pay attention to, but that conservatives and especially Trump supporters dismiss as fake news. But Steve Waldman, the head of the Rebuild Local News coalition, says it’s not that simple, and that the local news crisis is harming conservatives even more than it is liberals.

You can listen to our conversation here and subscribe through your favorite podcast app.

Slashing and burning local news outlets proves profitable for Gannett

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On February 24, 2023

In Local News

Photo (cc) 2008 by Patrickneil

Back before GateHouse Media morphed into Gannett in 2019 and assumed its corporate identity, I believed the company was in it for the long haul. Don’t get me wrong — GateHouse was always obsessed with cost-cutting and was a fairly awful steward of the papers it acquired. But its executives seemed to have convinced themselves that ugly was the only way to win, and that winning meant surviving.

No longer. I couldn’t possibly tell you what Gannett is up to anymore other than squeezing its properties for every last drop of revenue. On Thursday, the company released its latest financial results. They were terrible for journalists and the communities they serve. For investors, though, they were pretty good.

Don Seiffert reports in the Boston Business Journal that Gannett slashed the number of journalists at its 200 or so newspapers (including the flagship USA Today) by 20% over the past year — no surprise to those of us who were following those cuts throughout the year. Seiffert paged through the annual report and found that Gannett employed 3,900 journalists at the end of 2022 (3,300 in the U.S. and 600 at a U.K.-based subsidiary), down from 4,846 a year earlier. At the same time, though, the company had achieved profitability, which sent the stock price soaring by 22%

Incredibly, some of those investors think Gannett has been too slow to cut. For instance, Seiffert said on Mastodon that, during Thursday’s earnings call, Leon Cooperman, CEO of the hedge fund Omega Advisors, which is among Gannett’s larger investors, told Gannett chair Michael Reed, the $7.7 million man: “I think it’s fair to say you couldn’t understand the impact of Covid and the recession on the company. Having said that, I think it’s a fair criticism to say we have been too slow in reducing costs.” As Seiffert noted: “This, despite the company reducing total headcount by more than half since 2019.”

So what’s ahead? You will not be surprised to learn that CFO Doug Horne told investors that Gannett’s going big-time into artificial intelligence to perform some of the work that used to be done by journalists. Just feed the audio from the planning board meeting into ChatGPT and see what happens, I suppose.

Over at Poynter Online, Angela Fu reports that Reed is wicked psyched about 2023, writing:

Reed said the company is entering 2023 with “a lot of optimism.” Inflation seems to have peaked, he said, and newsprint and distribution costs have largely stabilized. In response to a shareholder question about a possible recession, Reed said the company had not seen anything in the first quarter to indicate the country was moving in that direction.

Unless it proves otherwise, though, Gannett should be regarded as nothing but a financial play at this point. The best thing it could do is offload its community papers to local owners who actually care about journalism, as it has done with a few weeklies Central Massachusetts as well as the Inquirer and Mirror of Nantucket, which I wrote about recently in an op-ed piece for The Boston Globe. Gannett has sold some of its papers nationally as well.

In many other cases, vibrant startups from The Provincetown Independent to several projects in the Boston suburbs are competing with vestigial Gannett papers, but more are needed. As Steven Waldman, president of the Rebuild Local News Coalition, has proposed, we need tax incentives aimed at persuading Gannett and other chains to get out of town — and to give committed local ownership a chance to revive grassroots news coverage.

Local news startups are overcoming the evils of corporate chain ownership

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On February 10, 2023

In Local News

The Berkshire Eagle of Pittsfield is overcoming the devastating cuts imposed by hedge-fund ownership. 1899 map via Snapshots of the Past.

By now it is widely understood that local news is in crisis. The United States has lost a fourth of its newspapers since 2005, and the loss has led to such ills as lower voter turnout in local elections, more political corruption, and the rise of ideologically driven “pink slime” websites that are designed to look like legitimate sources of community journalism.

Even in the face of this decline, though, hundreds of local news projects have been launched in recent years, from Denver, where The Colorado Sun was launched by 10 journalists who’d left The Denver Post in the face of devastating cuts, to MLK50, which focuses on social justice issues in Memphis. Some are nonprofit; some are for-profit. Most are new digital outlets; some are legacy newspapers. All of them are independent alternatives to the corporate chains that are stripping newsrooms and bleeding revenues in order to enrich their owners and pay down debt.

Read the rest at The Boston Globe.

Meet Anne Larner, one of a rising tide of local news entrepreneurs in the Boston suburbs

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On January 31, 2023

In Local News

Anne Larner

On this week’s “What Works” podcast, Ellen and I talk with Anne Larner, a civic leader in Newton, Massachusetts, a city of nearly 90,000 people on the border of Boston. Anne is on the board of directors of The Newton Beacon, an independent nonprofit news outlet covering Newton.

Anne has a long track record of civic engagement in Newton and in Massachusetts. She moved to Newton in 1973 and has served on the School Committee, the Newton League of Women Voters, and has been a PTO president, among many roles. She also served 15 years at the MBTA Advisory Board, a public watchdog agency.

Newton is a microcosm of what’s happening in local news all over the country. Years ago, Newton had four local newspapers: The Newton Times, the Graphic, the Tribune and the Tab. But Gannett shut down a number of Massachusetts newspapers last year, including the print weekly, the Newton Tab. The Gannett digital site, Wicked Local, is still up and running. But content is regional.

Ellen has a Quick Take on MLK50, the award-winning Memphis newsroom that focuses on poverty, power and justice. They’ve received two major philanthropic grants that allow them to build for the future. And speaking of MLK50, executive editor Adrienne Johnson Martin was here at Northeastern ahead of Martin Luther King Day to give a talk on their work in Memphis. We’ll feature some interviews from that by our colleague Dakotah Kennedy.

I’ve got news about the Rebuild Local News Coalition, a new nonprofit organization that’s advocating for solutions to the local news crisis. But wait. It’s not new. And the solutions that it’s proposing aren’t new, either. We talked with the co-founder of the coalition, Steven Waldman, last summer, and our conversation is worth a listen if you missed it earler. Still, this is good news, which I explain.

You can listen to our latest podcast here and subscribe through your favorite podcast app.

The (re)launch of Rebuild Local News is nothing new. It’s welcome nevertheless.

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On January 25, 2023

In Local News

Steven Waldman

Tuesday’s announcement about a new organization aimed at helping to ease the local news crisis was a bit of a head-scratcher. Here’s the lead of Sara Fischer’s story at Axios:

Local journalism groups representing more than 3,000 local newsrooms have come together to create a new nonprofit that aims to save local news through bipartisan public policy initiatives.

The organization, Fischer continued, is being called the Rebuild Local News Coalition.

Well … OK. Except that the organization has been around for a few years. Way back in July 2021 I quoted Steven Waldman and noted that he was the co-founder of the coalition. Its main policy goals — tax credits aimed at boosting subscriptions and advertising as well as giving publishers incentives to hire and retain journalists — are also nothing new. That’s the Local Journalism Sustainability Act, or LJSA, a federal bill that kicked around for several years before dying at the end of the last Congress. With the House now controlled by press-hating right-wing Republicans, we are not likely to see it resurrected anytime soon.

But if the coalition wants to relaunch and call new attention to its work, so be it. According to this announcement, Waldman is taking a more prominent position — he’ll now be the full-time president, and he’s cutting back on his work at Report for America, which he also cofounded. The coalition has also reorganized as an independent nonprofit.

Ellen Clegg and I talked with Waldman about the Rebuild Local News Coalition and the LJSA on the “What Works” podcast in mid-2022. You can listen to it here, and subscribe wherever you get your podcasts.

Omnibus spending bill reportedly omits assistance for local news

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On December 21, 2022

In Local News

The U.S. Capitol. Photo (cc) 2013 by Mark Fischer.

The $1.7 trillion omnibus spending bill that’s making its way through Congress reportedly contains nothing to ease the local news crisis. An emailed news bulletin from the trade publication Editor & Publisher, citing unnamed sources, reported this morning that both the Journalism Competition and Preservation Act (JCPA) and the Local Journalism Sustainability Act (LJSA) have been excluded from the bill.

For those of you who don’t follow these issues obsessively, let me unpack this a bit.

The JCPA would allow an antitrust exemption for news organizations so that they could bargain collectively with Google and Facebook for a share of their advertising revenues. You often hear news executives complain that the giant platforms are republishing their content without paying for it. That is a serious distortion. On the other hand, there’s no doubt that Google and Facebook, which control about half the digital advertising market, benefit significantly from linking to and sharing news.

The LJSA would create three tax credits that would benefit local news organizations. The first would allow consumers to write off the cost of subscriptions. The second would provide a tax benefit to businesses for buying ads. The third would grant tax write-offs to publishers for hiring and retaining journalists. That last provision was included in President Biden’s Bill Back Better bill, which Senate Republicans, joined by Democratic Sen. Joe Manchin, killed last year.

The demise of the JCPA is not entirely bad news. I thought it might be worth giving it a try to see what the two sides might come up with. Still, there was a lot of merit to the argument made by critics like Chris Krewson, executive director of LION (Local Independent Online News) Publishers, that most of the revenues would be diverted to large legacy newspaper publishers — including those owned by corporate chain owners and hedge funds — rather than to community-based start-ups.

The LJSA, on the other hand, was more intriguing, even though it would also benefit legacy newspapers. For one thing, the tax credits could provide a real lifeline to small local news projects. For another, the third provision, for publishers, would reward the large chain owners only for good behavior — Gannett and Alden Global Capital could not tap into that credit if they keep laying off journalists.

I’m guessing that this is the end of the road for both proposals given that the Republicans will take over the House in the next few weeks. That’s not entirely a bad thing. As Ellen Clegg and I have found in our research at “What Works,” local news organizations across the country, from for-profit legacy newspapers to nonprofit digital start-ups, are finding innovative ways to continue serving their communities.

The economic challenges facing news organizations is real, but in many cases they can be managed with innovative thinking and committed local ownership.

Finally, here are a couple of “What Works” podcasts that will bring you up to speed.

Congress is talking once again about making Google and Facebook pay for news

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On August 29, 2022

In Local News

Sen. Amy Klobuchar is a lead sponsor of the Journalism Competition and Preservation Act. Photo (cc) 2019 by Gage Skidmore.

A bill that could force Google and Facebook to fork over billions of dollars to local news outlets has lurched back to life. The Journalism Competition and Preservation Act, or JCPA, would allow publishers to negotiate as a bloc with the two giant tech platforms, something that would normally be prohibited because of antitrust concerns. The proposal would exclude the largest publishers and, as Rick Edmonds notes at Poynter Online, would lead to binding arbitration if the two sides can’t reach an agreement.

The legislation’s cosponsors in the Senate are Amy Klobuchar, D-Minn., and John Kennedy, R-La.; the House cosponsors are David Cicilline, D-R.I., and Ken Buck, R-Colo. That bipartisan support means the bill might actually be enacted. But is it a good idea?

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The premise on which the legislation is built is that Google and Facebook should pay fair compensation for repurposing the news content that they use. This strikes me as being much more straightforward with Google than with Facebook. Google’s mission is to index all the world’s knowledge, including journalism; Facebook is a social network, many of whose users post links to news stories. Facebook isn’t nearly as dependent on journalism as Google is and, in fact, has down-ranked it on several occasions over the years.

Google’s responsibility isn’t entirely clear, either. Yes, it links to news stories and publishes brief snippets. But it’s not a zero-sum situation — there’s no reason to believe that Google is depriving news publishers of traffic. It’s more likely that Google is pushing users to news sites and, with the rise of paywalls, may even be boosting subscriptions for local news outlets. Still, you could make a philosophical argument that Google ought to pay something because it benefits from having access to journalism, regardless of whether that deprives news outlets of any revenues.

A similar law in Australia has brought in $140 million, Edmonds reports. But critics have complained that the law’s main effect has been to further enrich Rupert Murdoch, still the leading press baron in his native country.

The JCPA should not be confused with the Local Journalism Sustainability Act, or LJSA, which would provide three tax credits for local news outlets — one for subscribers, who would get to write off news subscriptions on their taxes; one for advertisers; and one for publishers for hiring and retaining journalists. As Steve Waldman, chair of the Rebuild Local News Coalition, recently told us on the “What Works” podcast, this last provision is especially powerful because it would provide an incentive to do the right thing even at bottom-feeding chains owned by Alden Global Capital and Gannett.

Despite bipartisan support, the LJSA ran aground last year when President Biden split off the publishers’ credit and added it to the doomed Build Back Better bill. Perhaps it will be revived.

Is either measure needed in order to revive local news? What Ellen Clegg and I have found in the course of reporting for our book-in-progress, also called “What Works,” is that many independent local and regional news organizations across the country, nonprofit and for-profit alike, are doing reasonably well without government assistance. Since both the JCPA and the LJSA would be time-limited, maybe it’s worth giving them a try to see what the effects will ultimately be. But neither one of them will save local news — nor is it clear that local news needs saving once you remove the dead hand of corporate chain ownership.

Steve Waldman talks about Report for America and his quest to save local news

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On July 14, 2022

In Local News

Steve Waldman

On this week’s “What Works” podcast, Ellen Clegg and I talk with Steve Waldman, the president and co-founder of Report for America, a national service program that places journalists into local newsrooms to report on undercovered communities. Steve came up with the concept in 2014 and joined forces with The Ground Truth Project to launch RFA in 2017.

In the projects we’re reporting on for this podcast and for our book, “What Works: The Future of Local News,” we’ve run across a number of RFA corps members. They usually have a couple of years of experience but are relatively new to the business, although there are a few near retirement age, too.

Steve has a deep background in magazine journalism. He was national editor of U.S. News & World Report and a national correspondent for Newsweek. He went on to co-found a multifaith religion website, Beliefnet.com, which won a National Magazine Award. He is also founder and coordinator of the Rebuild Local News Coalition, and he’s crafted some interesting proposals for how government can help revitalize local journalism while preserving editorial independence.

I’ve got a Quick Take on the happy conclusion to a bizarre situation involving a reporter for the St. Louis Post-Dispatch. Last fall, Josh Renaud reported that a flaw in a database maintained by the state of Missouri allowed for public access to thousands of Social Security numbers. Incredibly, the state’s governor, Mike Parson, denounced Renaud as a “hacker” and a criminal investigation was begun. It was absolutely outrageous, and now Renaud has been recognized with a national freedom-of-the-press award.

And Ellen takes it all back about Ogden Newspapers, which purchased The Aspen Times late last year but has supressed coverage and prompted a number of staff resignations.

You can listen to our conversation here and subscribe through your favorite podcast app.

A federal bill to help local news organizations may fall victim to D.C. dysfunction

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On November 3, 2021

In Local News

The U.S. Capitol. Photo (cc) 2013 by Mark Fischer.

Update: And it’s back.

Original item: You can never take anything for granted. Until recently, though, it seemed like a reasonably good bet that Congress would pass the Local Journalism Sustainability Act, which would provide tax credits for subscribers, publishers and advertisers for five years. The idea was to bolster the bottom line of community newspapers, radio stations and television outlets while giving them some time to figure out a path to financial sustainability.

Last week, though, the House dropped the $1 billion measure from its version of the reconciliation bill. So now it’s up to the Senate to restore it to the $1.75 trillion Build Back Better legislation, meaning that the fate of local journalism rests in the unsteady hands of Sens. Joe Manchin and Kyrsten Sinema.

Rick Edmonds of Poynter, who has all the details, wrote that the bill now “faces a giant hurdle” — and that was on Tuesday, before the election returns from Virginia panicked the already-jumpy Democrats. You’d like to think that the Republican resurgence would focus the Democrats’ minds on the need to get something done, but it will probably have the opposite effect. And with Manchin and Sinema, who knows?

I’m what you might call a skeptical supporter of the legislation. Although the assistance would be indirect enough not to threaten journalistic integrity, I’m troubled by the prospect of corporate chain owners lining up at the trough. Ideally, federal help should foster independent local news organizations while letting the very owners who helped create this mess figure things out for themselves.

Still, it’s worth giving it a try on a temporary basis. As Steven Waldman, chair of the Rebuild Local News Coalition, puts it, “The cost is miniscule compared to the rest of the Build Back Better package — less than 0.1% of its total. But this provision is the only thing in the bill that would help save democracy.”

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What Jeff Jacoby gets right — and wrong — about tax subsidies for local news

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On October 26, 2021

In Local News

Photo (cc) 2020 by Dan Kennedy

The Boston Globe’s Jeff Jacoby devoted his Sunday column to laying out his case against the Local Journalism Sustainability Act, which is aimed at easing the community news crisis through a series of federal tax credits. Jacoby’s opposition was no surprise, but I think it’s worth taking a look at his two major objections. One of them ought to be taken seriously; the other is grounded solely in his own boutique political philosophy.

The act would become law if it is included in the final reconciliation bill now being considered by Congress, assuming that Sens. Joe Manchin and Kyrsten Sinema will allow it be dragged at long last across the finish line. Here is a good overview of the bill by Steve Waldman, a founder of the Rebuild Local News Coalition. It would provide three tax credits for a five-year period, giving local news organizations some runway as they figure out how to transition to the confounding economic realities of the digital era:

  • News consumers would be able to write off $250 a year that they spend on subscriptions or on donations to nonprofit news organizations.
  • News organizations would receive tax benefits for hiring or retaining journalists.
  • Local small businesses would receive tax credits for advertising in local newspapers and news websites and on television and radio stations.

Jacoby’s argument is that tax credits amount to government subsidies, and even though these would be indirect, they could still be wielded by government officials to reward their friends and punish their enemies. “Government subsidies, almost by definition, are antithetical to the spirit of an independent press and the First Amendment,” Jacoby writes. “A newspaper that takes money from the government is apt to pull its punches when it covers that government — especially if it grows addicted to tax breaks that will have to be renewed every few years.”

There’s no question that could be a problem. The optimistic view is that the tax subsidies will end after five years, so there’s not much incentive for news organizations to soft-pedal their coverage. But I can easily envision a lobbying effort to extend those tax breaks, and then you end up in exactly the situation that Jacoby warns against.

There’s also the possibility that news organizations, especially those owned by corporate chains and hedge funds, will not use the five years wisely by making the kinds of investments that might move them toward financial sustainability, like customer-focused digital products, seamless payment systems and newsrooms robust enough to be produce journalism that people will be willing to pay for. (All steps, by the way, that Jacoby’s employer has taken to good effect.) Instead, they’ll just pocket the savings and ask for more. These are real concerns.

Jacoby’s other concern can be dismissed easily enough by anyone who doesn’t share his purist libertarian views: he’s opposed to government subsidies for any sector of the economy and for any reason. As he writes, “I have never found that a persuasive claim and over the years have opposed targeting tax credits to many politically wired special pleaders, including biotech firms, video game makers, arts organizations, convention centers, higher education, movie and theater producers, Fortune 500 corporations, and public broadcasting.”

Here Jacoby has identified what many of us would regard as the flaw in his argument, because the tax credits envisioned in the Local Journalism Sustainability Act are not materially different from those granted to nonprofit news organizations in general. From PBS to nonprofit hyperlocal websites, nonprofit status enables donations to be tax-deductible and enables the news organizations themselves to avoid paying taxes.

Jacoby appears to be taking a more extreme position now than he has in the past. In his current column, he writes that he opposes tax credits for public broadcasting, which seems to go a step beyond his previous position: In 2011 he called for an end to direct government payments to public broadcasting, arguing that the system would do fine without such payments. There is nothing in that column to suggest he opposes the indirect government benefits that public media receive as a consequence of their nonprofit status.

As I’ve written before, I think it’s worth taking a chance on the Local Journalism Sustainability Act. Although there are some hazards, a few of which Jacoby has identified, overall it strikes me as a worthwhile response to the decline of community journalism.

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