How the ad-blocking wars threaten independent media

ad-blockersThe stakes in the raging battle over ad-blocking software are high — but they’re not quite what you might think.

On the surface, it all seems straightforward enough. In one corner are executives at struggling news organizations who want to be sure that visitors to their websites actually see the ads. Thus did the Washington Post recently experiment with blocking the ad-blockers, a development first reported by BuzzFeed.

“Many people already receive our journalism for free online, with digital advertising paying only a portion of the cost,” a Post spokesperson was quoted as saying. “Without income via subscriptions or advertising, we are unable to deliver the journalism that people coming to our site expect from us.”

In the other corner are users who are sick and tired of popups, pop-unders, scroll-across-the-screeners and other obstrusive ads that invade your privacy by tracking your interests and that, in some cases, carry spyware or malware.

“What is unlikely to fly as a long-term strategy is begging readers to load all of the 50 or so trackers and ad-loaders and popups and banners, each of which might make a publisher three cents per thousand clicks, if they are lucky,” writes Mathew Ingram at Fortune. “That business is in a death spiral, and yelling about ad blockers isn’t going to change that.”

In fact, the ad-blocking controversy is anything but a simple morality play. Nor is it a coincidence that the issue has reached a frenzied peak thanks to Apple’s decision to include ad-blocking in its iOS 9 software for iPhones and iPads. Because the real stakes are being fought not on the Internet but in the boardrooms of the giant tech companies that want to control your online experience.

Nilay Patel, editor-in-chief of The Vergeexplained it last week. Essentially, it comes down to this: publishers that rely on web advertising are helping to drive revenue to Apple’s archenemy, Google, which controls much of the infrastructure for online ads. Block those ads and those publishers are more likely to run into the warm embrace of Apple, whose new Apple News platform provides a nice, safe, closed environment with ads that can’t be blocked. And Apple gets a 30 percent cut.

Facebook offers a similar service, the still-aborning Instant Articles, which allows publishers to post their content directly inside Facebook’s all-powerful newsfeed. As with Apple News, Facebook takes a cut of the action from the unblockable ads that will be displayed. It’s such an attractive proposition that the same Washington Post that’s trying to block the ad-blockers announced Tuesday that it will also publish 100 percent of its content to Facebook. Patel writes:

So it’s Apple vs. Google vs. Facebook, all with their own revenue platforms. Google has the web, Facebook has its app, and Apple has the iPhone. This is the newest and biggest war in tech going today.

And the collateral damage of that war — of Apple going after Google’s revenue platform — is going to include the web, and in particular any small publisher on the web that can’t invest in proprietary platform distribution, native advertising, and the type of media wining-and-dining it takes to secure favorable distribution deals on proprietary platforms. It is going to be a bloodbath of independent media.

As a matter of principle, I refuse to use ad-blocking software — but I turned on AdBlock while researching this article just to see what would happen. As anyone could have told me, sites loaded more quickly and with fewer distractions. ESPN.com, which is so bogged down with ad-related bloatware that it’s become virtually unreadable, was zippier than I’ve ever seen it. A small hyperlocal site that I often visit suddenly appeared ad-free, simply because the site relies on an external ad-server business that AdBlock intercepted.

Interestingly enough, Marco Arment, the creator of the best-selling ad-blocking program Peace, pulled the software from Apple’s App Store almost as soon as it was released last week. “Achieving this much success with Peace just doesn’t feel good, which I didn’t anticipate, but probably should have,” he wrote on his blog. “Ad blockers come with an important asterisk: while they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit.”

By acting as he did, Arment may have pointed the way to a possible solution. Because the problems ad-blockers are designed to solve are real, and they run a lot deeper than mere inconvenience. As Dan Gillmor recently wrote in Slate, “The advertising and tracking industries, abetted by telecommunications carriers, are investing in all kinds of technologies aimed at thwarting users’ wishes to retain some control over their online activities.”

So why not come up with a different kind of blocker — a piece of software that informs you when you’re about to access a website that fails to follow some agreed-upon list of best practices regarding privacy and user experience?

Such an arrangement may be the best way to preserve independent media on the open web. Users would be able to protect themselves from abusive adware without freeloading. And web publishers who see their traffic drop might decide it’s time to change their ways.

Previously published at WGBHNews.org and in The Huffington Post.

The Globe’s David Skok takes on more responsibilities

The Boston Globe’s David Skok is putting on yet another hat. According to Benjamin Mullin of Poynter, Skok, the Globe’s managing editor for digital and general manager of BostonGlobe.com, has been named Boston Globe Media Partners’ vice president for digital.

Among other things, Skok will be in charge of the company’s troubled Boston.com site, which in the past few weeks has seen a dozen layoffs as well as changes at the general manager’s and editor’s positions.

The announcement is well-timed given that the company seems determined to right the Boston.com ship. Globe Media chief executive Mike Sheehan last week told the Globe that a new direction for the site would be set over the next two to three months.

Talking about ‘Little People’ in Bridgewater on Oct. 3

Charles Stratton (a.k.a. Tom Thumb) and his wife, Lavinia Warren
Charles Stratton (a.k.a. Tom Thumb) and his wife, Lavinia Warren

If you’re in Southeastern Massachusetts, I hope you’ll consider dropping by the Bridgewater Public Library on Saturday, Oct. 3, at 11 a.m. I’ll be giving a talk on “Just Like Us: Images of Dwarfism from Tom Thumb to Reality TV,” based on my 2003 book “Little People.” The event is co-sponsored by Bridgewater State University.

You can read “Little People” online for free. But if you’d like to purchase a copy through the Harvard Book Store, just click here. I’ll also have a few copies available for sale after the talk.

Will the media call out Trump on his anti-vaxxer nonsense?

Donald Trump in 2011. Photo (cc) by Gage Skidmore. Some rights reserved.
Donald Trump in 2011. Photo (cc) by Gage Skidmore. Some rights reserved.

By any reasonable standard of what constitutes acceptable public discourse, Donald Trump’s presidential campaign should have ended on Wednesday at about 10:50 p.m.

That’s when he set his extravagantly sprayed hair on fire by indulging in some truly dangerous myths about vaccines. It was, by any measure, a deeply irresponsible exercise. I’d call it pandering, except that it’s possible he believes his own foolishness.

It began when CNN debate moderator Jake Tapper invited candidate Ben Carson, a physician, to lambaste Trump for repeating the false claims of the anti-vaxxer movement linking vaccines to autism. Carson responded mildly — too mildly. And that gave Trump an opportunity to pounce.

“I am totally in favor of vaccines. But I want smaller doses over a longer period of time,” Trump began. A few seconds later came this: “Just the other day, two years old, two and a half years old, a child, a beautiful child went to have the vaccine, and came back, and a week later got a tremendous fever, got very, very sick, now is autistic.”

Sadly, neither Carson nor the other physician-candidate, Rand Paul, wanted to rile the conspiracy theorists they’re hoping to win over. So both men oh-so-respectfully disagreed with Trump while actually endorsing his statement that parents ought to be able to spread out the timetable for their children to get vaccinated.

“It is true that we are probably giving way too many in too short a period of time,” Carson said. Added Paul, who’s traveled down this road before: “I’m all for vaccines. But I’m also for freedom.”

In case you’re not up on all the details, Julia Belluz of Vox offers an overview of the “elaborate fraud” behind the thoroughly debunked link between vaccines and autism. As for Trump’s spread-them-out advice and Carson’s and Paul’s weasely responses, science journalist Tara Haelle wrote in Forbes:

Vaccines are very precisely manufactured to include only what is absolutely necessary to induce enough of an immune response that the body can protect itself against those diseases. So a smaller dose wouldn’t protect a child. It would stick a child with a needle for no reason at all. And spreading out vaccines? That just increases the risks to the children, including leaving them more susceptible to the diseases for a longer period of time.

So what was CNN’s responsibility in promoting Trump’s life-threatening views? Some, such as Dartmouth College political scientist Brendan Nyhan, took to Twitter to argue that Tapper shouldn’t have asked the question in the first place.

I disagree. If, God help us, Trump actually got elected president, he’s going to be besieged by anti-vaxxers demanding that he translate his rhetoric into policy. Then, too, Michele Bachmann in 2011 and Chris Christie earlier this year did enormous damage to themselves by embracing the anti-vaccine movement. Why should it be any different this time?

Still, Wednesday night felt like a botched opportunity to educate viewers about the importance of vaccines.

Media reaction to Wednesday night’s anti-vaxxer moment was slow out of the gate, but by later Thursday and on Friday it had picked up. A particularly intriguing tidbit comes from Stat, a life-sciences vertical that’s part of The Boston Globe. According to reporters Eric Boodman and Ike Swetlitz, Trump is both a donor to and supporter of Autism Speaks, which emphatically rejects the anti-vaxxer myth.

In the immediate aftermath of the debate, the most addled take was offered by The Weekly Standard’s Fred Barnes (God love him), who wrote that Trump “surprised everyone, including Dr. Ben Carson, by being well-informed on the use of vaccines. As usual, he was a powerful presence.” You can’t make this stuff up.

The New York Times Tuesday morning had little except for a line in Gail Collins’ column and an item by Margot Sanger-Katz in its liveblog; later in the day it posted a strong article by Sabrina Tavernise and Catherine Saint Louis. The Washington Post published a long post by Michael E. Miller headlined “The GOP’s dangerous ‘debate’ on vaccines and autism.” Here’s how Miller described Carson blowing the big moment Tapper handed to him:

For months, Carson has touted his medical expertise while on the campaign trail. And in the weeks since the first debate, the famed surgeon has risen in the polls as a milder-mannered, more rational alternative to Trump.

Now was his chance for a home run; a big hit as swift and incisive as any surgical operation.

Instead, Carson bunted.

In Politico, Ben Schreckinger speculated that Trump’s “weak command” of the issues — including vaccines — may be the prelude to his long-anticipated decline. “The conversation has moved beyond Donald Trump,” he wrote. Added Jamelle Bouie of Slate: “The good news is that this debate might mark the beginning of the end for Trump, who struggled to tackle substantive questions on foreign policy, his advisers, and what he’d actually do as president of the United States.”

We’ll see. Some 51 percent of respondents to a survey posted at the Drudge Report thought Trump won; Fiorina came in second with just 19 percent. It was totally unscientific, of course, but more than 680,000 people took the time to register their views.

Overall it was a dispiriting night. It was somehow appropriate that it ended with the news that right-wing hatemonger Ann Coulter was ranting on Twitter about the “f—ing Jews.” I mean, really. What else?

The vaccine issue, though, deserves to linger — and fester, and grow, until all but Trump’s most unhinged supporters understand that this man has no business being anywhere near the White House.

Published previously at WGBHNews.org and The Huffington Post.

WGBH News names news director and radio executive

My other professional home, WGBH News, has announced two new hires. Kate McCarthy Zachry, formerly of ABC News, has been named news director, and Aaron Schachter of PRI’s “The World” will become executive producer and editor for WGBH Radio (89.7 FM). Full details are online.

The moves come on the heels of last week’s announcement that NPR executive Bob Kempf has been hired as WGBH’s vice president for digital services.

Longtime Globe business columnist Steve Syre departs

Steven Syre
Steven Syre

Lost amid the latest mishegas over Boston.com Tuesday was a truly significant departure — that of Boston Globe business columnist Steven Syre, who’s taking the buyout. Steve is an old friend from Northeastern who worked for many years at UPI, the Boston Herald and later the Globe.

Steve is going to work with his wife, former Herald “Inside Track” columnist Laura Raposa, at The Foodsmith, a bakery she opened recently in Duxbury.

“I’ve had a great job for 20 years,” he told me, “but it’s time to try some new things.”

Layoffs add to turmoil at Boston.com

Screen Shot 2015-09-15 at 2.47.15 PMNote: Updated with statement from Boston.com below. I got wind of this a little while ago — and it turns out that Garrett Quinn of Boston magazine was already working on it. A significant number of staff employees at the beleaguered Boston.com have been laid off. I hear 16; Quinn says “high teens.” [The actual number is 12, according to the Boston.com statement.] This comes after the departure of the site’s general manager and editor during the past week, and months of turmoil (punctuated by occasional calm) before that.

Boston Globe Media’s strategy of building free verticals around the Globe is, for  the most part, progressing nicely. BetaBoston, which covers the innovation economy; Crux, devoted to “all things Catholic”; and Stat, the forthcoming life-sciences site that’s already producing stories, are all quality projects.

But Boston.com has been seen as a thing apart ever since it was separated from BostonGlobe.com a year and a half ago. And the turmoil continues.

More: I just received this statement from incoming Boston.com general manager Eleanor Cleverly and outgoing general manager Corey Gottlieb:

We have spent much of the past few months rethinking an operational vision for Boston.com that both maintains our autonomy as a standalone business and reinforces our partnership with the Globe. Today, we announced a restructuring of Boston.com’s newsroom and the reduction of 12 full-time staff positions. This realignment includes changes to our leadership – Tim Molloy has chosen to step down and Kaitlyn Johnston, Boston.com’s current deputy editor, has been appointed as our site’s new editor.

This is a business decision that is part of a larger effort at Boston Globe Media Partners designed to put Boston.com in a stronger and more sustainable position for growth. That said, we would be remiss to overlook the fact that this was also a people decision, one that affects the lives of many who have worked tirelessly to support our operation. We are deeply grateful for that work.

A new poll shows Clinton slumping. But why?

Hillary Clinton in 2013. Photo (cc) by Steve Rhodes. Some rights reserved.
Hillary Clinton in 2013. Photo (cc) by Steve Rhodes. Some rights reserved.

The email controversy has taken such a toll on Hillary Clinton’s presidential candidacy that it’s dragged her below 50 percent among Democrats, The Washington Post reports. But the new Post-ABC News poll from which that conclusion is drawn shows that other, more mundane factors may have more to do with her sagging numbers.

The poll shows that the percentage of Democratic-leaning voters who say they back Clinton has fallen from 63 percent in mid-July to just 42 percent last week — a 21-point drop. Sounds like trouble, especially when you look at numbers showing that a rising percentage of respondents believe Clinton is untrustworthy.

“Hillary Rodham Clinton has lost significant ground over the past two months, as she has struggled to manage the controversy over her use of a private e-mail server while secretary of state,” write the Post’s Dan Balz and Scott Clement.

But is that the most important explanation for her declining numbers? My guess is no.

First, Bernie Sanders’ support has risen from 14 percent to 24 percent, a phenomenon that strikes me as entirely independent of any concerns about Clinton’s emails. Sanders is experiencing the sort of surge that is not uncommon for the most clearly progressive candidate in the months leading up to the primaries — that is, the candidate who best represents “the Democratic wing of the Democratic Party,” as Howard Dean once put it. Sanders is actually leading Clinton in Iowa and New Hampshire, according to some polls. We’ll see whether it lasts.

Second, a Joe Biden candidacy wasn’t on anyone’s radar in July, yet the vice president attracted 12 percent of respondents anyway. Last week, with Biden looking like he might jump in, he rose to 21 percent, just behind Sanders. Again, I don’t think it makes sense to assume the emails are mainly responsible for Biden’s rise, although I’m sure he looks better to some voters as a result of Clinton’s struggles. Mainly, though, Biden enjoys an enormous reservoir of goodwill. All it took was an indication that he might actually run for his numbers to go up.

And if you remove Biden from the equation, Clinton leads Sanders by a margin of 56 percent to 28 percent. With Biden seemingly signaling to Stephen Colbert that he won’t take the plunge, that seems like a truer picture of the state of the Democratic race.

Clinton may or may not be in trouble with the electorate as a whole, but there’s little indication that Democrats are inclined to reject her.

Best wishes to Maria Stephanos, the face of Fox 25

Screen Shot 2015-09-11 at 9.25.53 AM
Maria Stephanos tweeting during one of the 2012 presidential debates.

Good luck and best wishes to Maria Stephanos, who announced on Thursday that she’s leaving WFXT-TV (Channel 25). Garrett Quinn has the details at Boston magazine. Stephanos has been the face of Fox 25 News for a long time, and it’s not going to be the same without her.

As Quinn notes, Stephanos is Fox 25’s second recent high-profile departure. My Northeastern colleague Mike Beaudet, the station’s investigative reporter, recently announced he was stepping aside so that he could spend more time with us.