Boston.com hires an editor and a deputy editor

Tim Molloy (via LinkedIn)

Tim Molloy (via LinkedIn)

Well, this seems promising. Boston.com finally has an editor — and a new deputy editor as well. Even better, both of them have high-level editing experience, digital chops and local roots. The new editor is Tim Molloy, currently digital engagement editor at PBS’s “Frontline.” His deputy will be Kaitlyn Johnston, executive digital editor at Boston magazine. Their appointments take effect on March 16.

Other than generating clicks, it’s been unclear what Boston.com’s mission was supposed to be when it was relaunched last year and stripped of Boston Globe content. In a recent piece for WGBH News, I suggested turning it into an arts-and-entertainment site, filling the void left when my former employer, The Boston Phoenix, went under two years ago. (That post also provides some background on Boston.com’s woes, which is why I’m not rehashing them here.)

Kaitlin Johnston (via LinkedIn)

Kaitlyn Johnston (via LinkedIn)

In any event, I look forward to seeing what Molloy and Johnston can bring to the digital table. The press release follows.

Boston.com, one of the nation’s most highly trafficked regional news websites, today announced the appointments of Tim Molloy as Editor and Kaitlyn Johnston as Deputy Editor, effective March 16.

Molloy joins Boston.com from PBS’s Frontline, where he served as the Digital Engagement Editor after amassing nearly twenty years of experience as an editor and reporter at  TheWrap.com, TVGuide.com and The Associated Press.

Johnston comes to Boston.com after having served as the Executive Digital Editor for Boston Magazine, where she directed all facets of the digital operation.

Corey Gottlieb, Executive Director, Digital Strategy & Operations and General Manager of Boston.com, looks forward to working with Molloy and Johnston.

“I could not be more excited to welcome these two dynamic news professionals onto our team,” said Gottlieb. “Tim’s blend of vision and presence make him the embodiment of the journalistic values that should resonate through every story we choose to tell on the site. Kaitlyn’s proven ability to craft stories that reflect Boston to the rest of the world will be invaluable as we continue to shape Boston.com’s editorial mission with such narratives at our core,” said Gottlieb.

The pair’s responsibilities will span the entirety of Boston.com’s editorial operation, including: developing and executing on content strategy for the site; management of all editorial staff; development of new initiatives; audience retention and expansion; and strategic long-term planning for the brand.

During much of his career, Molloy has also been responsible for audience engagement and has worked across diverse constituents managing multiple media channels, from print to online and broadcast media. Molloy readily steps into his role: “As an online editorial and multimedia professional, I am compelled by news environments that seek to deliver content in dynamic ways. Boston.com has taken ambitious strides in that direction over the past year; the opportunity to build on that is what drew me to this role. I think we have the chance to become one of the most powerful storytelling entities in the country,” commented Molloy.

Before moving to Boston, Johnston worked as Digital Editor of Pittsburgh Magazine and earned a Master’s Degree in Media Arts & Technology at Duquesne University. Johnston echoes Molloy’s enthusiasm: “I am looking forward to joining Boston.com, a thriving platform whose audience makes this a truly unique opportunity. The site has a large, diverse and highly engaged community of web, social and mobile readers who use Boston.com to discover, experience, and share news and information about all things Boston,” she said.