Boston.com hires an editor and a deputy editor

Tim Molloy (via LinkedIn)
Tim Molloy (via LinkedIn)

Well, this seems promising. Boston.com finally has an editor — and a new deputy editor as well. Even better, both of them have high-level editing experience, digital chops and local roots. The new editor is Tim Molloy, currently digital engagement editor at PBS’s “Frontline.” His deputy will be Kaitlyn Johnston, executive digital editor at Boston magazine. Their appointments take effect on March 16.

Other than generating clicks, it’s been unclear what Boston.com’s mission was supposed to be when it was relaunched last year and stripped of Boston Globe content. In a recent piece for WGBH News, I suggested turning it into an arts-and-entertainment site, filling the void left when my former employer, The Boston Phoenix, went under two years ago. (That post also provides some background on Boston.com’s woes, which is why I’m not rehashing them here.)

Kaitlin Johnston (via LinkedIn)
Kaitlyn Johnston (via LinkedIn)

In any event, I look forward to seeing what Molloy and Johnston can bring to the digital table. The press release follows.

Boston.com, one of the nation’s most highly trafficked regional news websites, today announced the appointments of Tim Molloy as Editor and Kaitlyn Johnston as Deputy Editor, effective March 16.

Molloy joins Boston.com from PBS’s Frontline, where he served as the Digital Engagement Editor after amassing nearly twenty years of experience as an editor and reporter at  TheWrap.com, TVGuide.com and The Associated Press.

Johnston comes to Boston.com after having served as the Executive Digital Editor for Boston Magazine, where she directed all facets of the digital operation.

Corey Gottlieb, Executive Director, Digital Strategy & Operations and General Manager of Boston.com, looks forward to working with Molloy and Johnston.

“I could not be more excited to welcome these two dynamic news professionals onto our team,” said Gottlieb. “Tim’s blend of vision and presence make him the embodiment of the journalistic values that should resonate through every story we choose to tell on the site. Kaitlyn’s proven ability to craft stories that reflect Boston to the rest of the world will be invaluable as we continue to shape Boston.com’s editorial mission with such narratives at our core,” said Gottlieb.

The pair’s responsibilities will span the entirety of Boston.com’s editorial operation, including: developing and executing on content strategy for the site; management of all editorial staff; development of new initiatives; audience retention and expansion; and strategic long-term planning for the brand.

During much of his career, Molloy has also been responsible for audience engagement and has worked across diverse constituents managing multiple media channels, from print to online and broadcast media. Molloy readily steps into his role: “As an online editorial and multimedia professional, I am compelled by news environments that seek to deliver content in dynamic ways. Boston.com has taken ambitious strides in that direction over the past year; the opportunity to build on that is what drew me to this role. I think we have the chance to become one of the most powerful storytelling entities in the country,” commented Molloy.

Before moving to Boston, Johnston worked as Digital Editor of Pittsburgh Magazine and earned a Master’s Degree in Media Arts & Technology at Duquesne University. Johnston echoes Molloy’s enthusiasm: “I am looking forward to joining Boston.com, a thriving platform whose audience makes this a truly unique opportunity. The site has a large, diverse and highly engaged community of web, social and mobile readers who use Boston.com to discover, experience, and share news and information about all things Boston,” she said.

Matt Gross resigns as editor of Boston.com

Well, that didn’t last long. Matt Gross, the new editor-in-chief of The Boston Globe’s free Boston.com site, has resigned, according to Garrett Quinn of MassLive. BostInno expands on it a bit.

Here’s what I wrote when Gross was hired.

Boston.com hires a top editor

Matt Gross
Matt Gross

Boston.com, the venerable free website started by The Boston Globe in the mid-1990s, relaunched earlier this year with a new design and a difficult task: to find an audience without any Globe content, which was moved lock, stock and barrel behind the BostonGlobe.com paywall (with fairly generous sharing options).

The site also launched without a top editor, although Hilary Sargent of ChartGirl fame (see this Jack Shafer story) has been a visible presence as news and homepage editor. The new Boston.com offers a combination of aggregation, viral content and some original reporting. Traffic initially took a dip, but rose every month from April through July, according to Compete.com.

Now the site has named an editor — Matt Gross, the former editor of BonAppetit.com. Sargent will be his deputy. The press release is below.

Boston (Sept. 10, 2014) — Matt Gross, award-winning editor, writer and author, has been appointed as the new editor of Boston.com, effective Sept. 29.

Since 2012, Gross, 40, was editor of Condé Nast’s BonAppetit.com, where he designed and executed an innovative content strategy that tripled the number of monthly unique visitors in less than two years. Under his direction, BonAppetit.com became a widely known digital hub for entertainment, style, events, recipes, and pop culture.

From 2006-2010, he wrote the popular “Frugal Traveler” column for the New York Times, traveling to dozens of countries in pursuit of money-saving tips for fellow travelers.

He has also written on food and travel for several national publications, including Afar and Saveur magazines, and served as an editor at outlets ranging from FoxNews.com to New York Magazine and Vietnam News. He is also the author of 2013’s “The Turk Who Loved Apples,” a chronicle of his world travels.

“My primary goals as Boston.com editor are to understand what readers are interested in, how they use the site, and how Boston.com can best serve its audience,” said Gross.

“I’ve been to many cities around the world and my favorite ones are those that have a very distinct personality. Boston is unique, and I look forward to leading the team at this vibrant website that is such a critical part of the city’s daily conversations.”

Long before becoming a multilingual globetrotter, Matt called Massachusetts home, having grown up in Concord and Amherst. He is relocating to Boston from Brooklyn with his wife, Jean, and two young children.

“Matt’s experience gives him a unique perspective that will drive compelling content, leveraging multimedia and social channels to tell great stories on Boston.com, which will celebrate its 20th anniversary next October,” said Corey Gottlieb, Executive Director, Digital Strategy & Operations at Boston Globe Media Partners. “His vision will help to further define Boston.com’s identity.”

Boston.com also announced that Hilary Sargent has been named deputy editor of the site. Sargent, formerly the news and homepage editor, has been key in the reinvention of Boston.com content for the past ten months.