Good luck to Brian Williams, who worked his way back from scandal

Brian Williams. Photo (cc) 2011 by Anthony Quintano.

Today is Brian Williams’ last day at NBC News, where he’s been hosting a program on MSNBC. Back when he was exposed for his fabrications, and lost his position as anchor of the NBC nightly newscast, I thought he should be fired. I stand by that.

That said, Williams worked hard to rebuild his career, never complained, and earned back much of the respect he’d lost. Good luck and best wishes to him.

Antitrust legal actions against Google and Facebook spread to 200-plus newspapers

Some 200 newspapers are engaged in legal actions claiming that Google and Facebook exercise Godzilla-like dominance of digital advertising. Photo (cc) 2009 by Dr Zito.

A lawsuit filed by newspapers against Google and Facebook that claims the two tech giants violated antitrust laws is gaining momentum. Sara Fischer and Kristal Dixon of Axios report that more than 200 papers across the country have joined the effort, which is aimed at forcing Google and Facebook to compensate them for what they say are monopolistic practices that denied them advertising revenue.

I don’t see any New England newspapers on this list. But the papers that are involved in the lawsuits in some way represent about 30 different owners in dozens of states, according to Fischer and Dixon. About 150 papers owned by 17 different groups have actually filed suit so far.

What’s interesting about this is that it has nothing to do with the usual complaint about Google and Facebook — that they repurpose journalism from newspapers, and that the newspapers ought to be compensated. By contrast, the current lawsuits are aimed at practices that the plaintiffs claim are clearly illegal.

The Axios story doesn’t get into the weeds. But I did earlier this year shortly after the first lawsuit was filed by HD Media, a small chain based in West Virginia. Essentially, the argument is twofold:

  • Google is violating antitrust law by controlling every aspect of digital advertising. Paul Farrell, a lawyer for HD Media, put it this way in an interview with the trade magazine Editor & Publisher: “They have completely monetized and commercialized their search engine, and what they’ve also done is create an advertising marketplace in which they represent and profit from the buyers and the sellers, while also owning the exchange.”
  • Facebook is complicit because, according to a lawsuit filed by several state attorneys general, Google and Facebook are colluding through an agreement that Google has code-named Jedi Blue. The AGs contend that Google provides Facebook with special considerations so that Facebook won’t set up a competing ad network.

The two companies have denied any wrongdoing. But if the case against them is correct, then Google is profiting from a perfect closed environment: It holds a near-monopoly on search and the programmatic advertising system through which most ads show up on news websites. And it has an agreement with Facebook aimed at staving off competition.

“The intellectual framework for this developed over the last three to four years,”  Doug Reynolds, managing partner of HD Media, told Axios.

The lawsuit also comes at a time when the federal government is beginning to rethink antitrust law. A generation ago, a philosophy developed by Robert Bork — yes, that Robert Bork, and yes, everything really does go back to Richard Nixon — held that there can be no antitrust violations unless consumers are harmed in the form of higher prices.

President Joe Biden’s administration, by contrast, has been embracing a more progressive, older form of antitrust law holding that monopolies can be punished or even broken up if they “undermine economic fairness and American democracy,” as The New Yorker put it.

The newspapers’ lawsuit against Google and Facebook is grounded in the Biden version of antitrust — Google and Facebook are charged with leveraging their monopoly to harm newspapers economically while at the same time hurting democracy, which depends on reliable journalism.

Become a member of Media Nation for just $5 a month.

Why ‘both sides’ journalism fails in the face of the rising threat to our democracy

Previously published at GBH News.

One president lied about COVID-19 (the country’s and his own), embraced white supremacists and tried to overturn the results of an election that he lost. Another president has hit a few bumps in the road as he attempts to persuade Congress to pass his agenda. Can you guess which one received more negative news coverage?

If you guessed President Joe Biden, then come on down. According to an analysis of 65 news websites, Biden’s treatment by the media was as harsh or harsher from August through November of this year than then-President Donald Trump’s was during the same four-month period in 2020.

On one level, it’s inconceivable. On another, though, it’s all too predictable. Large swaths of the media simply cannot or will not move beyond both-sides journalism, equating the frustratingly hapless Democrats with a Republican Party that has embraced authoritarianism and voter suppression.

“My colleagues in the media are serving as accessories to the murder of democracy,” wrote Washington Post columnist Dana Milbank, who ordered up the study. He concluded: “Too many journalists are caught in a mindless neutrality between democracy and its saboteurs, between fact and fiction. It’s time to take a stand.”

As I’ve written before, and as many others have said, we’re in the midst of a crisis of democracy. The Republican Party, already disproportionately empowered because of the Constitution’s small-state bias and the Senate filibuster (the latter, of course, could be abolished tomorrow), is working to strengthen its advantage through partisan gerrymandering and the passage of voter-suppression laws. The result could be white minority rule for years to come.

The situation has deteriorated to the point that the European think tank International IDEA now regards the United States as a “backsliding democracy.” To quote from IDEA’s report directly, “the United States, the bastion of global democracy, fell victim to authoritarian tendencies itself, and was knocked down a significant number of steps on the democratic scale.”

And the media remain wedded to their old tropes, covering political campaigns as though they were horse races and treating the two major parties as equally legitimate players with different views.

It’s a topic that was discussed at length recently on Ezra Klein’s New York Times podcast by New York University journalism professor Jay Rosen and guest host Nicole Hemmer, a scholar who studies right-wing media. Their conversation defies easy summary (the whole episode can be found here), but essentially, Rosen argued that the political press falls back on its old habits because breaking out of them is just too difficult.

“The horse race absorbs a lot of abuse from people like me,” he said. “But it can take that abuse, because it is such a problem-solver. It checks so many other boxes that even when people know it’s kind of bankrupt, it stays on.” As an alternative, Rosen proposes coverage based on a “citizens agenda,” which he has written about at his blog, PressThink. But he admitted to Hemmer that we may lose our democracy before his ideas are adopted by more than a fraction of journalists.

What I find especially frustrating is that the media have not been ignoring the Republican threat to our democracy. Far from it. As just one small example, the Times on Sunday published a front-page story by Nick Corasaniti on a multitude of actions being taken at the state level to suppress the vote and put Trump loyalists in charge of the election machinery.

“Democrats and voting rights groups say some of the Republican measures will suppress voting, especially by people of color,” Corasaniti wrote. “They warn that other bills will increase the influence of politicians and other partisans in what had been relatively routine election administration. Some measures, they argue, raise the prospect of elections being thrown into chaos or even overturned.”

So why am I frustrated? Because this sort of valuable enterprise reporting is walled off from day-to-day political coverage. We are routinely served up stories about the congressional Republican leaders, Rep. Kevin McCarthy and Sen. Mitch McConnell, going about their business as though they were latter-day versions of the late Bob Dole, sharply partisan but ultimately dedicated to the business of seeking compromise and governing. In fact, whether through cowardice or conviction, they are enabling our slide into authoritarianism by undermining the investigation into the Jan. 6 insurrection as well as by failing to call out Trump and the excesses of their worst members.

Earlier this year, Washington Post columnist Margaret Sullivan endorsed the idea of a “democracy beat,” which would look closely at attempts to subvert voting rights. Sullivan would go further than that, too. “The democracy beat shouldn’t be some kind of specialized innovation,” she wrote, “but a widespread rethinking across the mainstream media,” permeating every aspect of political and governmental coverage.

If Trump runs again, he may very well end up being installed as president even if he loses both the popular vote and the Electoral College. Who would stop him? In the aftermath of the 2020 election, there were still enough Republican state and local officials with integrity who refused to go along with Trump’s demands that they overturn the results. That is not likely to be the case in 2024. As Barton Gellman wrote in a new Atlantic cover story, “The prospect of this democratic collapse is not remote. People with the motive to make it happen are manufacturing the means. Given the opportunity, they will act. They are acting already.”

Meanwhile, the media go about covering President Biden and his travails as though our politics hadn’t changed over the past 40 years. Of course Biden needs to be held accountable. The ugly withdrawal from Afghanistan, confusing White House messaging about COVID and his inability to bring Sens. Joe Manchin and Kyrsten Sinema to heel are all worthy of tough coverage. (But not inflation because, please, don’t be stupid.) But it needs to be done in a way that we don’t lose sight of the big picture. And the big picture is that we are in real danger of losing our country.

As the Dartmouth political scientist Brendan Nyhan put it on Twitter, “The problem is the media failing to distinguish threats to democracy from normal negative coverage (an important form of democratic accountability!).”

Five years ago Thomas Patterson of the Harvard Kennedy School issued a report showing that coverage of Trump and Hillary Clinton during the 2016 general-election campaign had been equally negative — a finding that he found disturbing. Patterson wrote that “indiscriminate criticism has the effect of blurring important distinctions. Were the allegations surrounding Clinton of the same order of magnitude as those surrounding Trump? It’s a question that journalists made no serious effort to answer during the 2016 campaign. They reported all the ugly stuff they could find, and left it to the voters to decide what to make of it.”

Well, here we go again. Next time, though, it’s the future of democracy that is likely to be at stake.

Ex-paperboys sue Gannett and two of its newspapers over claims of sexual abuse

Photo (cc) 2008 by Thomas Belknap

A former paperboy for the Democrat & Chronicle in Rochester, New York, is suing the paper and its corporate owner, Gannett, over sexual abuse he says that he suffered at the hands of a manager back when he was just 11 and 12 years old. Mariya Manzhos has the story at Poynter Online.

The plaintiff, Rick Bates, who’s now 50, says that the company failed to protect him from circulation director Jack Lazeroff and that it acted negligently by hiring him despite previous allegations against him at another job. Lazeroff died in 2003. Manzhos writes that Gannett

is facing lawsuits filed by 11 former paperboys who have accused employees of Gannett-owned newspapers of sexually abusing them on the job in the 1970s and 1980s. [The other paper is the Arizona Republic.]

Nine of the former paperboys filed complaints between 2019 and 2021 against Gannett’s D&C under … a New York law that extended the statute of limitations for survivors of sexual assault, enabling them to file criminal charges against their abusers during a two-year lookback window.

Manzhos describes a culture in which newspaper executives at first attempted to cover up and delay but then published stories that were important to Bates’ ability to advance his case.

She quotes James Marsh, a lawyer for eight of the former paperboys, as saying, “It really was as a result of the journalism that we have so much corollary evidence. We almost never have the quotes, the sources and people that become manifest in our complaints.”

Become a member of Media Nation for just $5 a month.

Fred Hiatt’s death ends a remarkable period of stability at The Washington Post

Fred Hiatt. Photo (cc) 2014 by CSIS.

The death of Fred Hiatt ends a period of remarkable stability at the top of The Washington Post’s masthead. Hiatt, the editorial-page editor, had served in that position since 1999. Marty Baron, who was hired as executive editor in 2012, retired earlier this year. Hiatt and Baron predated Jeff Bezos’ acquisition of the Post in 2013, and their continuation in those roles was a signal that Amazon’s founder was determined not to interfere with either the newsroom or the opinion operation.

Baron was replaced by Sally Buzbee, previously the top editor at The Associated Press. It will be interesting to see who replaces Hiatt — though I suspect it could be a while given that his sudden death at 66 was unanticipated. When Buzbee was interviewed recently by Kara Swisher on her New York Times podcast, she gave the impression that publisher Fred Ryan was more involved in her hiring than Bezos was. We’ll see if Bezos follows the same pattern in hiring a new opinion editor. Not that he has to — the ethical standard good news organizations follow is that the owner should stay out of the newsroom but is free to meddle with the editorial pages.

Become a member of Media Nation for just $5 a month.

I didn’t realize that Hiatt had Boston-area roots until I read the tributes this morning. He grew up in Brookline and graduated from Harvard, where his father was dean of the School of Public Health.

In my book “The Return of the Moguls,” I wrote this about Hiatt’s editorial pages:

Hiatt’s retention was noteworthy, as new owners often want to exert their influence on the opinion pages. But even though Bezos’ politics were thought to be generally libertarian, the Post’s editorial stance — which could be described as moderately liberal with a taste for foreign intervention — did not change under Bezos’ ownership.

Looking back over the course of Hiatt’s career, I’d say that observation has held up. The Post is, indeed, moderately liberal. But his unsigned editorials called for war following the terrorist attacks of Sept. 11, 2001, and — more controversially — against Iraq, which then-President George W. Bush wrongly claimed had weapons of mass destruction. The Post, of course, was hardly the only newspaper to endorse what proved to be a horrendous foreign-policy blunder. But it’s the job of a great newspaper to take unpopular stands when warranted. In fact, the Times came out against going to war in Iraq, if rather grudgingly.

The Post’s opinion section diverged from the Times’ during the Donald Trump era as well. Though Hiatt was staunchly anti-Trump and published many anti-Trump columnists — including conservatives like Max Boot, Michael Gerson and George Will — he also employed pro-Trump pundits like Marc Thiessen (“Three cheers for ‘Let’s Go Brandon'”) and Gary Abernathy (“A Trump candidacy in 2024 would threaten his own legacy”).

I’m not sure what Hiatt thought such drivel added to his section. Maybe he just wanted his readers to see what the pro-Trump argument was without having to seek it out on Fox News. In any case, the Times took a different approach, restricting its in-house conservatives to Never Trumpers like Ross Douthat and Bret Stephens. (I’d mention David Brooks, too, except that he really isn’t much a conservative these days.)

Hiatt was a strong supporter of human rights around the world and spoke out forthrightly against the Saudi regime following the murder of one of his columnists, Jamal Khashoggi. By all accounts, he was also a very nice guy, which counts for a lot. A Post editorial put it this way: “Mr. Hiatt made it possible for The Post’s opinion writers and the content they produce to encompass a wide range of views on virtually every subject of public debate, without the rancor, personal enmity and bad faith that have become so prevalent elsewhere in Washington and the nation. Our respect for and loyalty to Mr. Hiatt, and his for us, held this staff together.”

Hiatt served long enough in his position to watch the Post shrink under Graham family ownership from a viable competitor with the Times to a regional paper forced to cut its staff year after year; and then to preside over its rebirth and growth under Bezos. He was an honorable servant of the Washington establishment, which I mean in both a positive and a negative sense. Given the fractures that are now tearing the country apart, we may not see the likes of him again.

H.L. Mencken: Semi-forgotten genius or a flawed but talented figure?

Photo (cc) 2013 by Paul Sableman

I recently attempted to fill one of the many gaps in my education by reading an anthology of work by H.L. Mencken, a Baltimore-based journalist of some renown during the first half of the 20th century (“The Vintage Mencken,” edited by Alistair Cooke). I came away disappointed.

Though I had already prepared myself for his well-advertised racism and antisemitism, I hadn’t realized that he was a misogynist as well. And, though he could certainly turn a phrase, many of his pieces do not hang together with any sort of coherence. For example, the longest — a critical essay about Theodore Dreiser — begins by mocking him, moves on to trashing him and then concludes with the observation that maybe he wasn’t so bad after all. I say this without any personal insight into Dreiser, as I don’t believe I’ve ever read him, not even his best-known novel, “Sister Carrie.” I just thought it was odd that Mencken couldn’t make up his mind.

Some of Mencken’s writing, of course, was satisfying. I particularly enjoyed this description of life as young reporter and how it had deteriorated into something approaching factory work:

Whether or not the young journalists of today live so spaciously is a question that I am not competent to answer, for my contacts with them, of late years, have been rather scanty. They undoubtedly get a great deal more money than we did in 1900, but their freedom is much less than ours was, and they somehow give me the impression, seen at a distance, of complacency rather than intrepidity. In my day a reporter who took an assignment was wholly on his own until he got back to the office, and even then he was little molested until his copy was turned in at the desk; today he tends to become only a homunculus at the end of a telephone wire, and the reduction of his observations to prose is commonly farmed out to literary castrati who never leave the office, and hence never feel the wind of the world in their faces or see anything with their own eyes.

Some of Mencken’s best pieces are obituaries of the famous and the infamous, and he especially rises to the occasion following the death of William Jennings Bryan. “He was, in fact,” Mencken writes, “a charlatan, a mountebank, a zany without sense or dignity. His career brought him into contact with the first men of his time; he preferred the company of rustic ignoramuses…. He seemed only a poor clod like those around him, deluded by a childish theology, full of an almost pathological hatred of all learning, all human dignity, all beauty, all fine and noble things. He was a peasant come home to the barnyard.”

Good stuff, even if it doesn’t quite rise to the level of Hunter S. Thompson’s monumental sendoff of Richard Nixon, which remains in a class of its own.

I enjoyed Mencken’s putdown of Woodrow Wilson, who has only gradually come to be regarded as one of our worst presidents. (“[H]e knew better than they did how to arrest and enchant the boobery with words that were simply words, and nothing else.”) Then again, Mencken disdained Franklin Roosevelt and even expressed some misgivings about Abraham Lincoln, offset by his grotesque nostalgia for the Confederacy.

I guess the best way to understand Mencken is not as a half-forgotten genius but, rather, as a flawed but talented writer who will probably continue to fade into obscurity.

This post was part of last week’s Media Nation Member Newsletter. To become a member for just $5 a month, please click here.

Questions remain after the fall of the House of Cuomo

I’ve heard three questions come up since CNN suspended, then fired, Chris Cuomo for his inappropriate involvement in his brother Andrew’s defense against charges that he’d sexually harassed and assaulted women. I don’t know the answers to any of them. But they’re worth framing as we think about the extraordinary events of the past week.

1. Why did it take so long for CNN to act? The original bad actor in all of this was CNN head Jeff Zucker, who allowed Chris to host Andrew on his show when Andrew, as governor of New York, was winning widespread praise for how he had handled the early stages of the COVID pandemic.

It may have struck many people at the time as a harmless diversion during a very dark period. You may recall that Chris himself contracted the virus. But it was unethical, and in the months to come we learned just how unethical. Remember, Andrew ended up being accused not just of groping women but of grossly mismanaging the pandemic as well.

Then the drip, drip, drip started, as we learned that Chris had advised his brother and taken part in meetings as the sexual-misconduct scandal became increasingly serious. Zucker may have worried that suspending or firing one of his stars would have only called attention to his own role, so he let it go.

The revelations that were reported last week, though, weren’t just more but were also different. They showed that Chris had abused his position by, for instance, trying to find out what stories other journalists were working on. This went way beyond anything Zucker could have reasonably foreseen, and thus may have given him the freedom he needed to do what he should have done earlier.

No doubt Zucker’s hand was strengthened further when Chris Cuomo was hit during the past few days with a sexual misconduct allegation of his own — his second.

2. What about Sean Hannity? I’ve heard a number of people ask why Chris Cuomo has to go when Fox News did nothing about Hannity’s close relationship with Donald Trump. To which I can only respond that Fox, notwithstanding good work by a few of its journalists, is not really a news operation. It’s a propaganda outlet whose stock in trade is lies and ginned-up culture-war stories about issues such as race and the evils of vaccinations.

CNN is not what it used to be, and I’m not a fan of its prime-time line-up of opinionated talk shows. But it’s good to see that management still cares enough about the network’s reputation that it’s not going to stand for a host who breaks all journalistic boundaries — even if he didn’t do much journalism on the air. To imagine that Fox News would take similar action is to believe that Fox and CNN are in the same business. They’re not.

And wouldn’t it be great if CNN ultimately decides to replace Cuomo’s 9 p.m. talk show with an actual newscast? I’m not holding my breath.

3. What about Jeffrey Toobin? You may recall that CNN suspended Toobin as its legal analyst after he was caught pleasuring himself during a Zoom meeting. Many observers were surprised when the network took him back eight months later.

I’m not sure what that was about except to note that the incident took place during a New Yorker staff meeting, where Toobin was a writer. The New Yorker fired Toobin and shows no signs of being willing to take him back. CNN may have figured that it would be unfair to banish Toobin permanently for something he did for another employer. Still, it’s hard to watch Toobin without going “ewww.” And I say that as someone who liked his work both at The New Yorker and on CNN.

Finally: What an extraordinary downfall for the House of Cuomo. I revered their father, Mario; long before 2020, though, I was aware of Andrew’s thuggish reputation as governor. Chris struck me as an amiable lightweight. Scandals like this have a human dimension that can’t be overlooked. Andrew and Chris got what they deserved — but I feel bad for their mother, Matilda, who, at 90, is still very much with us.

Become a member of Media Nation for just $5 a month.

Sponsored content helps drive 10% boost in ad revenues at the Globe, says internal memo

A recent memo from Boston Globe Media’s chief commercial officer paints a rosy picture about advertising at the Globe. According to the memo, from Kayvan Salmanpour, ad revenue will increase by more than 10% in 2021 as compared to 2020. I’d like to see a comparison with 2019, the last pre-pandemic year, but growth is growth.

Much of Salmanpour’s message, provided to me by a trusted source, concerns sponsored content — that is, story-based advertising produced in collaboration with the Globe’s sales staff. Such ads send some media critics reaching for the smelling salts, but they don’t bother me as long as they’re properly labeled. The Globe’s sponsored content comes with multiple disclosures.

I also chuckled at Salmanpour’s reference to the Globe’s advertising partnership with the Red Sox. I’m pretty sure the paper has an in with the Sox; I’ll get back to you if I find out otherwise.

Still, this is good news for the Globe and, thus, good news for readers. Along with its success in digital subscriptions, the paper is growing and hiring. And it recently achieved labor peace as well.

The full text of Salmanpour’s memo follows.

Dear Colleagues,

I’m excited to share some of our year-end advertising highlights and achievements with all of you. Before I dive into the specifics, the most important and meaningful observation I can share is that Boston Globe Media is a truly special media brand. We have a unique ability to tell powerful stories in creative ways, and our clients value the deep connection we bring with the communities that we serve. More and more brands are noticing the work that we’re capable of producing and are proactively reaching out to engage us. Over the last 24 months, the advertising team has witnessed a remarkable turnaround, culminating in a pivotal feat: In 2021, the Globe will grow advertising revenue by more than 10 percent year over year.

Honestly, we’re not sure the last time this happened at the Globe — our memories don’t go back that far. But we do know this success is the product of a herculean effort from the sales team, and the result of a smart strategy that has brought the Globe’s advertising business much closer to top players in the media industry.

As we all know, the advertising marketplace has been radically disrupted.  Amazon, Google and Facebook together take up 64% of all digital advertising spending in the US. Many advertisers have shifted to programmatic buys — an automated auction of internet advertising inventory that’s sold at a steep discount. Add in more and more channels and constantly evolving technology like ad blockers,, and you can understand why advertising revenue has been declining.

The entrepreneurial team in the Globe Sales department found a way to adapt and thrive after doing some intense market analysis, innovative planning, investing in the team, and then deploying bold new strategies.

After a deep analytics audit of our advertising business, we calculated that 42% of our clients accounted for just 4% of revenue. On the other side of the spectrum, 65% of our revenue came from just 12% of our clients.  The lesson? We were spending too much time servicing small deals, and we were spending too little time building resources for larger deals. To tackle this, we reorganized our local, corporate, marketplaces sales teams to a system that is aligned with how much an advertiser was spending.  We invested in new technology and structured our advertising strategy around the following:

Tier 1 – Smaller advertising buys/high-volume: We are deploying an efficient, automated process to serve our smaller advertisers at scale and provide a great user experience at optimum pricing. We’re investing in a self-serve platform that will allow for a seamless transition for these advertisers.

Tier 2 – Mid-dollar advertising buys/mid-level volume: We’ve created compelling and complementary advertising opportunities for clients in danger of leaving their Globe mid-tier print spend for good. We are transitioning many of them to newsletter sponsorships, where revenue has increased by 77% over last year. We rolled out paid social posts as a new product and brought in direct sponsorships for newsroom projects. Our long-standing themed print sections have rebounded through clever print/digital combos.

We have created a system that has proved that we can grow revenue, not just sustain it.

Tier 3 – High-dollar amount/low volume: This is the pricing tier that will ultimately be a big factor in our future success. More media advertising departments are functioning like storytelling agencies with a guaranteed audience (they are serving fewer but larger clients and employ a more consultative approach with clients). Many of our deals in this tier are “bundled” multimedia products, so we’ve invested heavily in supporting the sales team with the resources to put these packages together.

Since implementing this structure and investment, the team has closed a number of impressive deals, including a multi-year deal with Harvard Pilgrim, in partnership with the Red Sox. This was the first of many collaborative deals with the Red Sox, as sponsors/advertisers want to be more than just sponsors,  they want to be mission-driven storytellers like us.

I have seen firsthand how impressed the Red Sox team has been with the work that comes out of the Globe’s creative ad dept, Studio B. Every day, we surprise people with our creative branded storytelling (a huge factor in our continued success); Studio B has grown branded content products  by more than 55% year over year, and is poised to grow even more next year. This will be a large factor in Globe.com sales success, as sponsored content makes up more than 63% of the revenue for that platform.

Finally, the ad department and the events team are in sync more than ever, as more of our deals become bundled multimedia packages that involve media, branded content, display, event sponsorships, and email. It has not only allowed us to increase our deal sizes, but also showed to the market how we can adapt to a client’s needs. Events has grown from a lower volume, smaller deal size enterprise to an operation in which the programming, sponsor collaboration and revenue has us playing with the majors.

Events revenue grew 81% over last year as previous clients returned to do more with us while 68% of event revenue this year is from new advertisers.

One of the best parts, however, is that 75% of this revenue came from events featuring our journalists — the heart of what we do as a news media company.

You may have noticed what’s not in this memo so far — any mention of the pandemic. Yes, the economic impact of Covid-19 dramatically impacted our print business, as it did across the industry. Our goal for 2022 is to hit our original budgeted number of 2020 (again, growing year over year), and yet the composition of that number will be so much healthier than it was back then.

Ultimately, I am most proud of this department’s mindset shift, especially under intense pressure of the revenue challenges of the local news industry. There are too many people to thank here, but a big credit to the sales executive team who are such exemplary leaders, the sellers who are such a great representation of our department and brand, and the sales support team who work so tirelessly everyday to make sure the train is running ahead of schedule.  

We are, without a doubt, a mission-driven team, and we are driven by the fact that we are contributing, through revenue, to the world-class journalism produced by the Globe newsroom.

Thank you to our editors and newsroom for keeping us inspired to do our work.

Best,
Kayvan

Kayvan Salmanpour
Chief Commercial Officer