The Boston Globe’s paid digital circulation keeps growing. According to an email that editor Brian McGrory sent to the staff Friday afternoon and that was passed on by a trusted source, the paper is now at 235,000. I won’t quote the whole thing, but here’s the relevant part:
In the past two months, what David Epstein would call the meteorological winter, we’ve added more than 8,500 new digital subscribers, bringing our total to about 235,000. It’s easy to take this massive achievement for granted, but you need to know, there’s not another major metro paper in the US that’s near this. And we’re retaining our existing subscribers better than any forecast. We’ve also had some of our biggest traffic days since the early pandemic in the past month.
Much of this is a tribute to the good work the Globe is doing. But some of it has to be a consequence of the high cost of a print subscription — a cost that will soon be rising even more. This showed up in my inbox several days ago:
I do wonder what the Globe sees as the future of its print edition. As recently as December, the paper reported that 55% of its revenue continues to come from print. I have to assume they have no intention of getting rid of it. But as I tweeted, I’m curious as to whether there’s a deliberate strategy to shrink the print run and move more readers over to digital.