Tampa Bay Times – Media Nation

The Globe’s circulation levels off; plus, the Tampa Bay Times, angst at CNN and remembering Donald Barlett

Paid circulation growth at The Boston Globe has leveled off, as a modest increase in digital subscriptions has barely been enough to offset the continued deterioration of its print business. That’s according to publisher’s statements filed with the U.S. Postal Service that were printed in the Globe earlier this week as well as numbers provided by the Globe.

On weekdays, the average paid print circulation between Sept. 1, 2023, and Aug. 31, 2024, was 57,450. A year earlier it had been 64,977. That’s a decline of 7,527, or 11.6%.

On Sundays, the average paid print circulation was 102,703, down from 116,456 a year earlier. That represents a drop of 13,753, or 11.8%.

The Globe also reported paid digital circulation to the Postal Service, but those numbers — the same that it provides to the Alliance for Audited Media — are not a good reflection of the paper’s actual digital subscription base. According to Carla Kath, the Globe’s director of communications, paid digital circulation is now 261,000, an increase of about 6.5% compared to last October, when it was around 245,000.

When you combine paid print and digital, the Globe’s average weekday circulation is about 318,000, up by 8,000 over a year ago, for an increase of 2.5%.

On Sundays, average combined circulation now stands at 364,000, a rise of 3,000, or a little more than 0.8%.

Oddly enough, the paid digital numbers that the Globe reports to the Postal Service and AAN are higher than its internal figures because AAN uses a different methodology that allows for some double-counting.

Earlier this year, Boston Globe Media CEO Linda Henry told employees that her “North Star” goal for paid digital circulation is 400,000, plus another 100,000 for Stat, the company’s health-and-science news site. She did not put a timetable on that, but in May she told Don Seiffert of the Boston Business Journal that she expected 2024 to be a “building year,” with accelerated growth coming in 2025 and beyond.

“Our subscribers can see this investment with our expanded daily news videos, our new weather center, better games, new podcasts, deeper geographic expansion, and more,” Henry told Seiffert. “We do not expect growth to follow a linear pattern — we have a long-term strategy for continuing to serve our community as a strong and sustainable organization.”

Kath’s email message to me struck a similar tone. “Like most publishers in 2024, we have seen moderation in non-subscriber traffic. However, we’ve adjusted our strategy and continue to grow digital subscriptions while focusing on long-term growth and sustainability,” she said.

“Total paid subscriptions are up more than 30% over the last five years, and 2024 is performing as we expected. We continue to innovate and plan for growth in 2025 as we aim for our ongoing goal of 400,000 paid digital subscribers.”

Media notes

• The Tampa Bay Times has dropped its paywall for coverage of Hurricane Milton and its aftermath — just in time for a story on the Times’ own building being damaged by a collapsing crane. Zachary T. Sampson and Chris Urso report:

A crane collapsed in downtown St. Petersburg during Hurricane Milton’s thrashing winds Wednesday night — leaving a gaping hole in an office building that houses several business, including the Tampa Bay Times.

The crane fell from the Residences at 400 Central, the 46-story skyscraper being built across from the Times’ office, as the storm pummeled the region.

The crane remained crumpled across 1st Avenue South early Thursday, completely blocking the street.

The city said in a news release that no injuries have been reported at the site. The building damaged by the crane had closed ahead of Milton’s arrival Wednesday. No one from the Times’ newsroom was working inside when the crane collapsed.

• Independent media reporter Oliver Darcy has a tough item on CNN chair and chief executive Mark Thompson on the first anniversary of his tenure. Darcy, who left CNN a few months ago to start his newsletter, Status, writes:

In conversations that I have had over the last few weeks with employees at all different levels inside the company, it has become clear that morale has fallen considerably since Thompson took the helm. Staffers, who were once wide-eyed and filled with hope that Thompson would stroll into Hudson Yards with a toolbox full of foolproof, executable ideas, are now questioning whether he will ultimately prove to be successful in reversing the outlet’s dimming fortunes.

• Donald L. Barlett, one of the great investigative reporters of the 20th century has died. I remember reading his and James Steele’s “America: What Went Wrong” in the early 1990s, when it was first released. You might call it an early warning signal about the damage that Ronald Reagan’s economic and tax policies favoring the rich were doing to the country — damage that has contributed to the anger and polarization of politics today. The book was a compilation of reporting that Barlett and Steele had previously produced for The Philadelphia Inquirer.

In an obituary for The New York Times, Glenn Rifkin writes (gift link):

Over four decades, Mr. Barlett and Mr. Steele’s investigative prowess, rooted in deep, systematic research and complex analysis of issues and institutions that profoundly affected Americans, resulted in two Pulitzer Prizes for national reporting (they were finalists for the award six times), six George Polk awards and various other honors.

Mr. Barlett was 88.

Local news round-up: Cuts in Tampa, innovation in Maine and a new editor in New Bedford

The old Tampa Bay Hotel, now part of the University of Tampa. Photo (cc) 2007 by Ebyabe.

I’m back from vacation, and this morning I have a round-up of some items about the state of local news. Unfortunately, my top story is not good. The Tampa Bay Times, a news organization that does it the right way, is nevertheless facing a 20% cut to its payroll.

The paper, which has won 14 Pulitzer Prizes over the years, will offer buyouts to its 270 full-time employees, a number that includes 100 journalists. Top executives will take 10% pay cuts through the end of 2024, with chair and CEO Conan Gallaty taking 20%.

The Times has long since given up on daily print; it currently publishes print editions on Wednesdays and Sundays, and is digital-only the rest of the week.

What’s distressing is that the Times has an admirable business model. It’s a for-profit paper owned by the nonprofit Poynter Institute, a highly regarded journalism-education organization. The original idea, though, was that some of the Times’ profits would be used to subsidize Poynter. Those profits have long since dried up, forcing Poynter to raise money on its own. That model is the opposite of a newer hybrid, The Philadelphia Inquirer, a for-profit owned by the nonprofit Lenfest Institute, which was specifically set up to support the Inquirer and other news organizations.

The Times writes that “print advertising and circulation have declined steadily and digital revenue growth hasn’t made up for the shortfall.”

With other major Florida newspapers in the hands of bottom line-obsessed entities such as McClatchy (the Miami Herald) and Alden Global Capital (the Orlando Sentinel), it’s vital that the Tampa Bay Times survives and thrives.

The Maine event

I had not realized that Reade Brower was still in the newspaper business until I received a press release earlier this week announcing an innovative venture on the coast of Maine.

Brower sold The Portland Press Herald and its affiliated newspapers last summer to the National Trust for Local News — then turned around and helped assemble a company called Islandport Media. Now he and another veteran publisher, Kathleen Fleury Capetta, are combining four newspapers into the weekly Midcoast Villager, which will debut in September.

The four papers are the Camden Herald, The Free Press, The Republican Journal and The Courier-Gazette. Islandport’s holdings also include The Ellsworth American, a respected weekly newspaper that will not be part of the merger.

When I hear news like this, I worry that it’s a cost-cutting move and that the new entity will concentrate more on regional news than hyperlocal coverage. The press release, though, says that the company has been hiring, and will supplement the paper with targeted community newsletters. Brower and Fleury Capetta have something else in mind as well:

The publication will further invest in the community by opening the Villager Café in downtown Camden in 2025. The cafe will offer breakfast, lunch and coffee, but will also serve as a community center that hosts events related to local journalism, brings people together to talk about complex issues, and showcases local talent with concerts, readings, discussions and more. People are hungry for social connections; the cafe and the publication will bring people together and provide a greater sense of belonging for community residents.

This is a phenomenally great idea, reminiscent of the burgers-beers-and-news formula unveiled several years ago by The Big Bend Sentinel in Texas. Civic engagement and news consumption are intimately tied together, so giving residents a reason to gather and talk about local issues will surely help the newspaper as well.

“We really believe that we just have to save local news, and this is an effort to do that,” Fleury Capetta told Boston Globe media reporter Aidan Ryan.

Let there be Light

There’s some very good news at The New Bedford Light, a high-profile nonprofit that covers the South Coast of Massachusetts: Karen Bordeleau, a former executive editor of The Providence Journal, has been named editor. She’ll work alongside the current editor, Andy Tomolonis, until he retires next year, according to an announcement by CEO Lean Camara.

Bordeleau is a fellow graduate of Northeastern University’s journalism program. Not to reveal her age (or mine), but back in the 1970s we both worked as co-op students at Rhode Island’s Woonsocket Call, which, sadly, was merged into The Times of Pawtucket last October.

Congratulations to Karen — and to the Light, which has acquired a first-rate editor to succeed Tomolonis and, before him, founding editor Barbara Roessner.

How the NY Times over-interprets its reporting about billionaire media owners

Jeff Bezos. Photo (cc) 2019 by Daniel Oberhaus.

The New York Times has published a story (free link) that calls into question the rise of billionaires who own news organizations, noting that The Washington Post under Jeff Bezos, the Los Angeles Times under Patrick Soon-Shiong and Time magazine under Marc Benioff are all losing money. True enough. My problem with the story is that reporters Benjamin Mullin and Katie Robertson try too hard to impose an ubertake when in fact there’s important background with each of those examples. Mullin and Robertson write:

All three newsrooms greeted their new owners with cautious optimism that their business acumen and tech know-how would help figure out the perplexing question of how to make money as a digital publication.

But it increasingly appears that the billionaires are struggling just like nearly everyone else. Time, The Washington Post and The Los Angeles Times all lost millions of dollars last year, people with knowledge of the companies’ finances have said, after considerable investment from their owners and intensive efforts to drum up new revenue streams.

The role of wealthy newspaper owners is something of ongoing interest to me. My last book, “The Return of the Moguls” (2018), focused on the Post, The Boston Globe and the Orange County Register in Southern California, owned by a rich Boston-area businessman named Aaron Kushner. At the time the book came out, the Post was flying high, the Globe was muddling along and the Register was failing; it eventually fell into the hands of the slash-and-burn hedge fund Alden Globe Capital. The Post’s and the Globe’s fortunes have since moved in opposite directions.

Here are the particulars that get glossed over in Mullin and Robertson’s attempt to impose an overarching framework:

• Bezos, who bought the Post in 2013, made deep investments in technology and built up the staff. The result was years of growth and profits, which only came sputtering to a halt after Donald Trump left the White House. Former executive editor Marty Baron, in his book “Collision of Power,” suggests that, over time, a disciplined approach to hiring became more lax. In other words, the Post got ahead of itself and is now in the midst of a reset. A new publisher, William Lewis, begins work this month, and we’ll see if he can articulate a strategy that amounts to more than “just like the Times only not as comprehensive.”

• Benioff bought a dog and, predictably, it’s going “woof woof.” Time was the largest of the Big Three newsweeklies, along with Newsweek and U.S. World & News Report; it’s also the only one of the three that still exists in a somewhat recognizable form. Newsweeklies succeeded because, pre-internet, you couldn’t get great national papers like the Times, the Post and The Wall Street Journal delivered to your doorstep. Not only is there no discernible reason for them to exist anymore, but the leading newsweekly these days, at least in terms of cachet, is The Economist.

• Not all billionaire owners are in it for the right reasons, and Soon-Shiong has proven to be an uncertain leader. Does he care about the Los Angeles Times or not? He’s built it up; now he’s tearing it down. He recently pushed out his executive editor, Kevin Merida, the most prominent Black editor in the country, and he’s done some truly awful things such as delivering Tribune Publishing’s papers to Alden Global Capital and more recently selling The San Diego Union-Tribune to Alden.

So what does that tell us about billionaire owners? Not much. As Mullin and Robertson acknowledge, some are doing just fine, including The Boston Globe under John and Linda Henry and The Atlantic under Laurene Powell Jobs. They could have also mentioned the Star Tribune of Minneapolis under Glen Taylor or, for that matter, The New York Times, a publicly traded company that is nevertheless under the tight control of the Sulzberger family. I don’t think the Sulzbergers are billionaires, but they are not poor.

At the moment, it seems that the only two viable models for large regional dailies is individual ownership by wealthy people who are willing to invest in future profitability and nonprofit ownership, either in the form of a nonprofit organization owning a for-profit paper, as with The Philadelphia Inquirer and the Tampa Bay Times, or a paper that goes fully nonprofit, as with The Salt Lake Tribune and The Baltimore Banner. The Banner is a digital startup that nevertheless is attempting to position itself as a comprehensive replacement for The Baltimore Sun. The Sun, in turn, was one of the Tribune papers that Soon-Shiong helped gift-wrap for Alden, and just this past week was sold to right-wing television executive David Smith.

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A for-profit newspaper asks its readers for donations in the name of its journalists

Several readers called this Washington Post piece to my attention over the weekend. It’s about a fundraising drive recently held by the Tampa Bay Times to offset some of the advertising revenue it lost during the COVID-19 pandemic.

Post reporter Elahe Izadi observes that the idea isn’t entirely new. The Seattle Times has engaged in community fundraising drives, and The Times-Picayune and The New Orleans Advocate (one entity) received $1 million over the summer from the Ford Foundation. For that matter, The Boston Globe pays for some of its education reporting with a $600,000 grant from the Barr Foundation.

What makes the Tampa Bay project unusual is that the paper asked for people to donate in support of individual journalists, by name. That makes me a little uncomfortable, and I hope the next time they do this they abandon that particular wrinkle.

As you may know, the Tampa Bay Times, a for-profit newspaper, is owned by the Poynter Institute, a nonprofit journalism education institute. Back when Nelson Poynter melded the Times and the institute together, the expectation was that the newspaper — rolling in cash — could use some of its revenues to support the institute.

Needless to say, that stopped a long time ago. The Times has struggled for the past few years, and has cut back its print edition to twice a week. It’s still a great ownership model, though, emulated several years ago when Philadelphia Inquirer owner Gerry Lenfest donated his paper to the nonprofit Philadelphia Foundation. After Lenfest’s death, the organization that was set up to own the Inquirer and make investments in journalism was renamed the Lenfest Institute.

By the way, I really like the front page of today’s Tampa Bay Times. Let’s just hope they’re not fundraising off a commemorative issue later this week. Go Sox!

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Pierre Omidyar’s dicey embrace of nonprofit status

New York University journalism professor Jay Rosen, who’s part of the high-profile news project being launched by the tech entrepreneur Pierre Omidyar, writes that the operation’s journalism will be incorporated as a 501(c)(3) nonprofit.

But will it really be that simple? As I wrote earlier this year, the IRS has cracked down on 501(c)(3) status for journalism, apparently (it’s not entirely clear) because the agency doesn’t consider journalism to be an approved “educational” activity.

Rosen calls the venture, to be named First Look Media, a “hybrid” that melds for-profit and nonprofit operations: there will also be a for-profit technology company that, if it becomes profitable, will subsidize the journalism.

But that’s not what we normally think of when discussing hybrid journalism models. The usual route is for a nonprofit of some kind to own a for-profit news organization. The example most often cited (including by Rosen) is the Tampa Bay Times, which is owned by the Poynter Institute, a journalism research and training organization.

The difference matters, because a nonprofit news organization is prohibited from endorsing political candidates and engaging in other activities that might be deemed partisan. By contrast, a for-profit enjoys the full protection of the First Amendment, even if it’s owned by a nonprofit.

Not that a nonprofit can’t do great journalism — nonprofits ranging from Mother Jones to the New Haven Independent have proved that. But it will be interesting to see how First Look and its high-profile contributors, including Glenn Greenwald and Laura Poitras, negotiate the tricky nonprofit landscape.

Photo via Wikipedia.

Poynter analyst hails Globe’s prospects

Earlier this month, before the New York Times Co. announced it was putting The Boston Globe up for sale for the second time in four years, Poynter Institute business analyst Rick Edmonds sat down with Josh Benton of the Nieman Journalism Lab for the lab’s weekly podcast, “Press Publish.”

Toward the end of their nearly hour-long conversation, Benton asked Edmonds which newspapers he thought had the brightest prospects over the next few years. Edmonds responded that he could think of four major metros that were getting it right: the Globe, the Seattle Times, the Milwaukee Journal Sentinel and the Tampa Bay Times — formerly and still better known as the St. Petersburg Times.

(It should be noted that Poynter owns the Tampa Bay Times, although I think anyone would point to that paper as one model for how to do it right.)

What Edmonds meant: the four papers had done a better job than most of maintaining the quality and depth of their journalism while at the same time achieving some measure of success financially. Earlier in the podcast, Edmonds voiced his enthusiasm for flexible online paywalls such as the Globe’s (now becoming less flexible).

As another prominent newspaper analyst, Ken Doctor, observes, a lot of newspapers are likely to be sold in the months ahead. The business has recovered slightly since the depths of 2009 and prices are low. Of course, prices are low because the long-term prospects for newspapers remain grim. Still, there are no doubt a number of prospective owners who have enough money and ego to think that they will be the great exception.

Seen in that light, the Globe is a prime property that can be acquired for an attractive price. “The Globe isn’t going anywhere,” Globe columnist Kevin Cullen writes. “It’s changing owners.”