Why a direct government subsidy for local news in Cambridge is a bad idea

Cambridge City Hall. Photo (cc) 2010 by andrew_cosand

Government assistance for journalism exists along a continuum. Media scholars such as Paul Starr and Victor Pickard have observed that the American press got an enormous boost starting in Colonial times by way of generous postal subsidies — a benefit that lasted until several decades ago, when market fundamentalists began demanding that the Postal Service cover its expenses. Public notices — advertisements that government agencies and corporations are legally obliged to take out in order to publicize certain types of meetings, contracts, bids and the like — are another form of subsidy.

As the local news crisis has deepened, other ideas have been put forward. As Ellen Clegg and I write in our book, “What Works in Community News,” an independent board in New Jersey, the Civic Information Consortium, has awarded some $5.5 million to fund reporting and information projects over the past few years. In California, a $25 million appropriation is paying the salaries of recent master’s degree journalism graduates at UC Berkeley to cover underserved communities over a three-year period. Legislators in New York and Illinois are moving toward approving tax credits for local news publishers to hire and retain journalists after similar efforts at the federal level have stalled.

The challenge is to keep government assistance as indirect as possible so that journalism can maintain its vital role as an independent monitor of power. Which is why an idea that’s being discussed in Cambridge goes too far.

Boston Globe reporter Spencer Buell writes that the City Council is considering a proposal to set aside $100,000 a year in public money to support local news over the next three years. If enacted, the money, to be administered by an independent board, could be awarded to Cambridge Day, a longtime and well-regarded local newspaper, as well as other outlets. Among the proponents: Cambridge News Matters, a nonprofit that has been working with Cambridge Day and could partner with others as well. (Disclosure: I’ve offered some advice and counsel to Cambridge News Matters when I’ve been asked, and I told them just recently that I thought this was a dubious idea.)

Mary McGrath of Cambridge News Matters told Buell: “We heard loud and clear that quality local journalism is critical to democracy, that you can’t have a cohesive community without an informed citizenry. The business model to deliver this kind of journalism is broken.” Buell also interviewed me. Here’s what I told him:

We want local news organizations to be able to cover government and other institutions and keep an eye on them — not always in an adversarial way, but always in an independent way. If you’re going to have a direct transfer of money from local government to local news organizations, you’ve lost that. So I just don’t think this is a good idea.

Philosophical objections aside, what’s being discussed is pretty short money to put journalistic independence at risk. As Buell notes, Cambridge News Matters hopes to raise several million dollars in private donations over the next few years. The Boston area is home to many local news startups that were launched in response to the giant newspaper chain Gannett’s abandonment of its weekly newspapers, including the Cambridge Chronicle. None of them, whether nonprofit or for-profit, has had to rely on direct government funding.

I’m a longtime admirer of Cambridge Day and its editor, Marc Levy, as well of McGrath and the folks at the nonprofit. I would love to see more local news coverage in Cambridge than Marc is currently able to provide, and I have no doubt that everyone involved in this would make strenuous efforts not to be influenced by any government funding they might receive. But I just don’t see how this is the way to go.

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The Somerville Wire shuts down, but its editor says that coverage in the city is growing

Near Davis Square in Somerville. Photo (cc) 2023 by Dan Kennedy.

Nearly two years ago, Gannett merged the Medford Transcript and the Somerville Journal into one weekly paper called The Transcript & Journal. Even worse, nearly all local news was removed from the new paper, replaced with regional news from elsewhere in the chain.

In Medford, where I live, we now have nothing, although I’m optimistic that will change in the near future. In Somerville, though, there were several alternatives, foremost among them the weekly Somerville Times and a digital outlet called the Somerville Wire. Unfortunately, the Wire is shutting down. Jason Pramas, the editor, writes that the Wire got to be too much of a financial burden as well as a drain on his other work with the Boston Institute for Nonprofit Journalism (BINJ) and HorizonMass. (Pramas talked about both of those projects in a recent appearance on the “What Works” podcast.)

Besides, Pramas notes that Somerville has been getting more coverage lately, as the Cambridge Day has expanded into the city and The Boston Globe has begun a weekly “Camberville & beyond” newsletter. Pramas writes that “while Somerville is still in danger of becoming a ‘news desert’ (a community that no longer has a professionally-produced news outlet covering it), it’s now getting more news coverage than it was in 2021,” when the Wire launched.

Pramas and his colleagues Chris Faraone and John Loftus continue to do good and important work, and I wish them all the best.

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Cambridge Day takes on an advisory board and seeks to raise $75,000

Cambridge City Hall. Photo (cc) 2007 by Thomas Steiner.

Over the course of several months, I’ve talked with a few people in Cambridge about the dearth of local news in that city. Its only newspaper, Gannett’s Cambridge Chronicle, has been without a reporter since last year. The leading news outlet, Cambridge Day, does good work, but it was essentially a one-person operation headed by Marc Levy on a volunteer basis. I encouraged Marc and two members of a group seeking to start a nonprofit, journalists Mary McGrath and Susanne Beck, to try to work together.

Now it looks like that’s exactly what’s going to happen. Cambridge Day, which Levy founded in 2009, has published a story announcing that the nonprofit group is going to head up a fundraising campaign with a goal of raising $75,000. “The fundraising is not only to ‘save’ Cambridge Day, but to help it take a leap forward in quality and comprehensiveness,” according to an article published by the Day on Tuesday. The campaign will be headed up by an organization called Cambridge Local News Matters. It’s not clear what Marc’s role will be moving forward, but it’s surely a good sign that he wrote the article announcing the changes.

You could go back several decades, to when the Chronicle was independently owned and competed with the Cambridge Tab, and even then it was often said that Cambridge was the largest city in the country (population: 118,000) without a daily newspaper. The Day has been indispensable since its founding, and I wish Marc and his new partners all the best.

Will Gannett ghost the Cambridge Chronicle? It sure looks like that’s a possibility.

Map of Cambridge from the Leventhal Collection at the Boston Public Library

Fears that the Cambridge Chronicle would become a ghost newspaper were allayed last fall when Gannett transferred veteran journalist Will Dowd from the Marblehead Reporter to replace Amy Saltzman, who was stepping down as editor.

The Chronicle, founded in 1846 and regarded as the oldest weekly paper in the country, survived two Gannett purges this past spring: it was one of just three weeklies in Eastern Massachusetts that would still cover local news after journalists at all the other weeklies were reassigned to regional beats (the others spared were the Old Colony Memorial of Plymouth and the Provincetown Banner); and it was kept intact as a standalone paper when Gannett shut down 19 weeklies and merged nine others into four.

But now the Chronicle is on the brink. Dowd has returned to Marblehead, this time as editor of an independent nonprofit startup, the Marblehead News. And his departure comes just as Gannett has completed yet another round of layoffs, which raises questions about what the chain’s intentions are for filling any open positions.

It doesn’t look good. In scrolling down the Chronicle’s website this morning, I couldn’t find a single local story — everything was either regional or statewide. The paper’s Twitter account has been silent since July 6.

If Dowd isn’t replaced, that would represent a grotesque abdication of responsibility in a city of 118,000. The Chronicle ought to have a staff of several people; instead, it may be moving from one to zero. Cambridge has some good hyperlocal projects, including Cambridge Day and the Cambridge Civic Journal. What it lacks is a news organization with paid, full-time journalists. Will anyone step up?

The Cambridge Chronicle lives. But the city still needs a lot more coverage.

News coverage in Cambridge — or the lack thereof — got a lot of attention recently when Joshua Benton wrote in Nieman Lab about the departure of Amy Saltzman as editor of the Cambridge Chronicle-Tab.

What drew national notice was Benton’s warning that maybe Saltzman wouldn’t be replaced and that Gannett would allow it to sink into the ranks of ghost newspapers. Fortunately, that didn’t happen, although Gannett has gone on a spree of shutting down print editions recently. Saltzman’s successor, Will Dowd, introduced himself this week. But Benton’s larger point still holds. Cambridge, a well-educated, affluent city of about 118,000, is covered by just one full-time paid journalist.

Saltzman edited the Chronicle for nine years, which is about 150 years in Corporate Chain Journalism Time. In her farewell column, she writes that she had more resources at her disposal back when she started — in addition to herself, there were one and a half reporting positions, an editorial assistant, a freelance budget, several photographers and an office in nearby Somerville. Four years later, she found herself alone. Yet she adds:

So as I leave my post, I have one plea: Support local journalism. Subscribe to the Chronicle. The paper’s survival as the oldest continuously run weekly newspaper in the country continues to be against all odds and should be lauded.

Well, now. Should Cantabrigians support the Chronicle? My answer would be yes if they’re getting value from it. But I don’t think anyone should feel obliged to support a paper that’s been hollowed out by Gannett and its predecessor company, GateHouse Media, especially when it could almost certainly be run profitably with a bigger staff and a more imaginative approach to the business of journalism. At this point, the closest thing the city has to a news source of record is the Cambridge Day, a mostly volunteer project. It would be nice to see some resources put into the Day, or perhaps into a nonprofit start-up.

Then again, news coverage in Cambridge has always been a puzzle. According to legend, at one time it was the largest city in the country without a daily newspaper, a fact that was usually attributed to its proximity to Boston. Yet neither the Globe nor the Herald ever gave more than cursory coverage to Cambridge. The alt-weeklies — The Boston Phoenix and The Real Paper — actually devoted quite a few resources to Cambridge coverage since that’s where a lot of their readers lived. I remember covering a few Cambridge political stories myself. But those papers are all gone.

When I was a senior in college, a friend of mine who lived in Cambridge and I made serious plans to launch a weekly after we graduated that would compete with the Chronicle, then owned by the Dole family. As we immersed ourselves in the details, though, we discovered that the Chronicle was actually selling its ads at prices well below those listed on its rate card. Realizing we’d be undercut, we got about the business of finding jobs, and that was that.

Later on, Russel Pergament launched the Cambridge Tab, a free paper that was part of a chain of Tab papers in the western suburbs. Pergament sold out to Community Newspaper Co. in 1996, when it was owned by Fidelity Capital. The Chronicle and the Tab were eventually merged.

Which brings us back to the present. Saltzman enjoyed a solid reputation, and I know that Dowd was respected for his work at Gannett’s North Shore papers. But one person can’t cover a city of nearly 120,000 people. It’s long past time for someone to step in and provide Cambridge with the news and information it needs.

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