MuckRock.com and the potential power of crowdfunding

Screen Shot 2012-12-18 at 7.58.38 PMThis interview was previously published at the Nieman Journalism Lab.

The first time I heard of Michael Morisy and MuckRock.com was in 2010, after the site was targeted by a bureaucrat working for Massachusetts Governor Deval Patrick.

It seems that MuckRock, using the state’s open records law, had obtained information about how food stamps were being used in grocery stores. The data, which did not name any individual food-stamp recipients, had been lawfully requested and lawfully obtained. But that didn’t stop said bureaucrat from threatening Morisy and his tech partner, Mitchell Kotler, with fines and even imprisonment if they refused to remove the documents from their site.

They refused. And the bureaucrat said it had all been a mistake.

Now Morisy is preparing to expand MuckRock’s mission of filing freedom-of-information requests with various government agencies and posting them online for all to see. The just-launched Freedom of the Press Foundation has identified MuckRock as one of four news organizations that will benefit from its system of crowdsourced donations. The best-known of the four is WikiLeaks.

The foundation’s board is a who’s who of media activists, including Pentagon Papers whistleblower Daniel Ellsberg, Electronic Frontier Foundation co-founder John Perry Barlow, Josh Stearns of Free Press and the journalist Glenn Greenwald, now with the Guardian.

“The Freedom of the Press Foundation can be a first step away from the edge of a cliff,” writes Dan Gillmor, author of “We the Media” and “Mediactive.” “But it needs to be recognized and used by as many people as possible, as fast as possible. And journalists, in particular, need to offer their support in every way. This is ultimately about their future, whether they recognize it or not. But it’s more fundamentally about all of us.”

What follows is a lightly edited email interview I conducted with Morisy about MuckRock, the Freedom of the Press Foundation, and what comes next.

Q: Tell me a little bit about MuckRock and its origins.

A: I’d been really frustrated that we hadn’t seen much innovation in newsgathering generated by journalistic organizations. You see lots of innovations in how stories are told, but they’ve been generated by companies like Twitter, Facebook, and Instagram — all wonderful organizations, but ones which generate news as a byproduct, and where the journalistic function is by far secondary to business considerations. My co-founder and I wanted to create a startup where creating news was a core part of the business, and where the news was both user-generated and -directed as well as verified.

Since requests on MuckRock come from — and are paid for by — our users, we are able to align our business and editorial goals almost perfectly. We don’t sell advertising, we don’t put up paywalls. We just help people investigate the issues they want to, and then share those results with the world.

We’ve know been growing as a business and as an editorial operation for three years, with a part-time news editor and two fantastic interns.

Q: What sorts of projects are you involved in today?

A: Our biggest project to date is a partnership with the Electronic Frontier Foundation (EFF) called the Drone Census, which has broken a lot of major stories around the country. We let anyone submit an agency’s information and then we follow up with a public records request. So far we’ve submitted 263 requests to state, local, and federal agencies, the vast majority of which were suggested by the public. And it’s helped shed more light on a program that police departments and drone manufacturers are very purposefully keeping quiet.

We’ve also gotten to cover some really interesting local stories, such as getting the late Boston mayor Kevin White’s FBI file and taking an inside look at the timing of a drug raid, as well as national stories.

Q: What is the nature of your relationship with the Boston Globe?

A: MuckRock was invited to be part of the Globe Lab‘s incubator program a little over a year ago. We’ve received free office space and, most important, a good mailbox to receive the dozens of responses we get back every day. It’s also given us a chance to bounce ideas back and forth with their technology and editorial teams, and we’re in the early stages of a collaborative project with them.

They also recently launched The Hive, a section focused on startups in the Boston area. Given my experience running one and my editorial background, when they were looking for someone to manage and report for that section, I was a natural fit and thrilled to be invited to cover startups in the area. It’s a dream job, and it means I now have two desks, and often wear two hats inside the same building.

Q: How did you get involved in the Freedom of the Press Foundation?

A: Trevor Timm has been our main point of contact with the EFF working on the drone project, and he’s been absolutely great to work with. He reached out to us about a week ago and said that he was working on a new venture to help crowdfund investigative journalism projects, and we were honored to be thought of. It turns out he is the executive director of the Freedom of the Press Foundation, so we got lucky to be working with the right people.

Q: Do you have a goal for how much money you’re hoping to raise through the foundation? What kinds of projects would you like to fund if you’re successful?

A: We’re kind of going into this with an open mind and a hopeful heart. Any amount raised is greatly appreciated, but this will help jumpstart several new projects similar in size and scope to the drone effort, which has had an amazing response, including nods from the New York Times and many other outlets. It may also give us the flexibility to fund important stories that maybe are not as sexy. We were really interested in funding an investigation into MBTA price jumps for the disabled, for example, but our crowdfunding efforts on Spot.us are essentially dead on arrival. Having a reserve will allow us to take gambles on stories like that without having to choose between making rent and breaking news.

A remarkable example of digital journalism

I’ll have much more to say about the Boston Globe’s remarkable “68 Blocks” series on life and death in the city’s Bowdoin-Geneva neighborhood.

For now, I just want to lay down a marker. Not only is “68 Blocks” a tremendous exercise in narrative journalism, but it’s likely to stand as a landmark in its use of multiple technological storytelling tools: mapping, data visualization and crowdsourced video and photography.

If you’ve been reading it on paper, do yourself a favor. Put it down and turn on your computer. You’re only getting half the story.

Justice and the immigration system

The Marty Baron era is ending with a bang. As you no doubt already know, the Boston Globe this week published an exhaustive three-part series on the justice system and illegal immigration.

Called “Justice in the Shadows,” the series — reported by Maria Sacchetti and Milton Valencia — looks at illegal immigrants who have been released and committed serious crimes (including murder) because their home countries don’t want them back; at others who themselves have been treated unfairly, such a Lynn woman who died in custody; and, today, at the separate court system that has been set up inside prison walls.

The series is accompanied by videos and links to relevant legal documents. And there could be more to come: the Globe has sued the U.S. Department of Homeland Security to obtain “the names of thousands of criminal immigrants it released in the United States over the past four years, sometimes with tragic results.”

It’s also yet another reminder that important public-service journalism like this simply can’t be done without large, well-funded news organizations.

Marty Baron leaves Globe for Washington Post

Marty Baron

Weeks of rumors and speculation came to an end a little while ago with the announcement that Boston Globe editor Marty Baron will replace Marcus Brauchli as executive editor of the Washington Post. The Huffington Post has memos from Baron, Brauchli and Post publisher Katharine Weymouth.

This is a very smart move for the Post and for Baron, who’ll have the opportunity to rebuild a faded brand. Not that long ago, the New York Times and the Post were invariably mentioned in the same breath. There’s still a lot of great journalism in the Post, but the paper these days lags well behind the Times.

Brauchli, a former editor of the Wall Street Journal, got off to a rocky start at the Post. In 2009 he and then-new publisher Weymouth got embroiled in very bad idea: to put together paid “salons” featuring Post journalists, corporate executives and White House officials. As I wrote in the Guardian, there was evidence that Brauchli knew more about the salons than he was letting on.

I take Weymouth’s decision to replace Brauchli with Baron — and Baron’s decision to accept the offer — as a sign that she’s grown in the job and was able to assure Baron of it.

Baron arrived at the Globe in July 2001 to replace the retiring Matt Storin. (Here’s what I wrote about the transition for the Boston Phoenix.) Baron was executive editor of the Miami Herald before coming to the Globe, but he also had extensive experience at the Los Angeles Times and the New York Times. Many observers believed his stint in Boston would be relatively short, and indeed he was considered for a top job at the Times less than two years later.

Instead, Baron ended up staying in Boston for more than 11 years, winning six Pulitzers, including the public service award in 2003 for the Globe’s coverage of the Catholic pedophile-priest scandal. He has been a solid, steady presence — a journalist with high standards who made his mark at a time when the newspaper business, including the Globe, was steadily shrinking. He also gets digital.

Last February, at an event honoring him as the recipient of the Stephen Hamblett First Amendment Award, Baron told journalists they should stand up against the fear and intimidation to which they have been subjected. You’ll find the full text of his speech here, but here’s an excerpt:

In this environment, too many news organizations are holding back, out of fear — fear that we will be saddled with an uncomfortable political label, fear that we will be accused of bias, fear that we will be portrayed as negative, fear that we will lose customers, fear that advertisers will run from us, fear that we will be assailed as anti-this or anti-that, fear that we will offend someone, anyone. Fear, in short, that our weakened financial condition will be made weaker because we did something strong and right, because we simply told the truth and told it straight.

What’s good news for the Post is less than good news for the Globe. A new editor after 11 years of Baron would not necessarily be a bad thing, as every institution can benefit from change. But at this point it’s unclear who the candidates might be, and whether the next editor will come from inside or outside the Globe. And whoever gets picked will have a tough act to follow.

Baron will be a successor to the legendary Ben Bradlee and all that represents — the Pentagon Papers, Watergate and a boatload of Pulitzers. I think he was an inspired choice, and I wish him the best.

More: Peter Kadzis of The Phoenix has a must-read blog post on Baron’s departure. Great quote from an unnamed source: “On an existential level, I wonder if Marty gives a shit. He’s like a character out of Camus.”

At the Globe and the Herald, what’s up is down, etc.

On Tuesday, the Audit Bureau of Circulations (ABC) released data showing that the Boston Globe’s paid circulation is rising thanks to digital subscriptions, and that the Boston Herald’s is falling. (Here is how the Globe covered it.)

Today the Herald counters with a story claiming that the reverse is actually true, citing a private report from Scarborough Research.

It’s an exact replica of what happened six months ago. So if you’d like some perspective on the ABC numbers, click here; and if you want background on the Herald’s pushback, click here.

Just to be clear, the ABC figures are public and are widely regarded as the industry standard. If you read what I wrote earlier, you’ll see that there’s some double-counting going on with respect to print and digital subscriptions. But what ABC is doing is transparent and understandable to everyone.

I would love to read the Scarborough report. But unless it somehow magically appears in my inbox, I have no way of parsing the findings that the Herald cites.

Sandy and the power of news maps

Click on image for full interactive map at BostonGlobe.com

We were lucky up here on the North Shore — we got lots of wind and plenty of rain from Sandy, but very little damage. We lost power for about a half-hour last night. When it came back, it seemed that the worst had passed.

But then we tuned in to CNN and saw the devastation that was taking place in New York and New Jersey. The aftermath will be with us for a long time.

As it turns out, it’s mapping week in my Reinventing the News class. Although classes at Northeastern were canceled on Monday, I’ve been sharing with my students some of the more interesting storm presentations being put together by news organizations.

Above is a map you’ll find at BostonGlobe.com plotting all kinds of Sandy-related reports — everything from photos and stories by Globe journalists to power-outage announcements and updates from other news organizations. It uses Leaflet, a tool I’m not familiar with, and OpenStreetMap, an open-source alternative to the increasingly commercialized offerings of Google, Apple and Microsoft.

I have not been able to puzzle out why some red dots are larger than others. I asked a source at the Globe, but he was too busy dealing with actual news to get back to me. I’d be curious to know the answer.

The New York Times is offering more of a meteorological tool — a map that tracks the path of Sandy and lets you call up a forecast for your community.

Also well worth a look is an interactive map put together by Google.org, the company’s nonprofit arm. Called “Superstorm Sandy,” the map lets you add and subtract various layers, including emergency shelters, YouTube videos and public alerts.

It’s part of an international effort called Google.org Crisis Response, which makes digital tools available wherever a disaster takes place.

The Globe’s fire-breathing endorsement of Warren

I’m often frustrated with Boston Globe editorials because they avoid strong stands and take both sides of every issue. So I thought it was interesting that its endorsement of Elizabeth Warren was so unstinting, with little good to say about Sen. Scott Brown.

After recounting Brown’s unproven assertions that Warren took professional advantage of her undocumented Native American ancestry, the editorial includes this very tough line: “By campaigning on his personality, rather than his abilities, Brown seems to be bucking for his own form of affirmative action.”

No question the Globe was going to endorse Warren. But I wonder if it might have been a little more nuanced if Brown hadn’t taken a torch to his nice-guy image.

The Globe’s pedophile-priest exposé heads to the big screen

The Boston Globe’s Pulitzer Prize-winning exposé of the Catholic pedophile-priest scandal and Cardinal Bernard Law’s role in covering it up could be coming to a multiplex near you.

According to Variety, among those involved are director Tom McCarthy, whose credits include “The Station Agent” and “Win Win,” and writer Josh Singer, known for his work on “The West Wing.” McCarthy reportedly has been working on the project in secret for the past year.

“This is a story that feels like it has to be told,” McCarthy said in an interview with the Globe’s Doug Most. “It’s such a great reminder of how essential investigative journalism is today.”

The news prompted a few tweets from the Globe newsroom and beyond yesterday as staffers and former staffers speculated over which actors will play the editors and reporters who produced the ground-breaking stories.

And here’s your almost completely irrelevant link of the day: In 2003 I interviewed McCarthy (and actor Peter Dinklage) about “The Station Agent,” a romantic comedy whose leading man is a dwarf.

Forbes: Washington Post is wooing Globe editor Baron

Marty Baron

This is potentially a big story, and not a good one for the Boston Globe. Forbes media reporter Jeff Bercovici writes that Globe editor Marty Baron is among several people being wooed to replace Washington Post executive editor Marcus Brauchli. (Bercovici notes that Baron’s name had already come up in a gossip item in the Washingtonian.)

The combination of publisher Katharine Weymouth, granddaughter of the legendary Katharine Graham, and Brauchli, a former top editor at the Wall Street Journal, has not been a happy one, as I wrote in the Guardian in 2009. Despite continuing to produce great journalism, in recent years the Post has seemed lost at the top, and its status as a serious competitor to the New York Times is but a distant memory.

Baron, who has been editor of the Globe for more than 11 years, would, in my view, be a significant upgrade for the Post. He’s done a great job at the Globe, and has emerged as something of a conscience of the industry on the strength of speeches like this and this. Before coming to the Globe he’d been the top editor at the Miami Herald. But he’s also got significant experience at the Los Angeles Times and the New York Times, so he shouldn’t have any trouble adjusting to having more resources at his disposal.

Unfortunately, Baron’s departure would not be good at all for the Globe and those of us who read it every day. And it doesn’t help that it comes at a time when questions are swirling about how long the New York Times Co. intends to hang onto the paper.

Following the Globe’s crisis summer of 2009, when the Times Co. threatened to shut it down if the paper’s unions wouldn’t agree to $20 million in concessions, and when the paper was put on the market and then pulled back, it has enjoyed a period of calm and stability, especially compared to other large regional dailies.

It looks like that may be about to end.

Lisa DeSisto leaves Globe, heads north

Lisa DeSisto

Big news coming out of the Boston Globe today: Lisa DeSisto, chief advertising officer of Boston Globe Media and general manager of Boston.com, is leaving to become chief executive officer of MaineToday Media and publisher of the Portland Press Herald.

I worked with Lisa at the Phoenix back in the 1990s, and I think I can safely say that the Globe will miss her. Just recently, Lisa came up with the idea of launching an online radio station at Boston.com, RadioBDC, featuring several folks who had been laid off when the Phoenix sold WFNX Radio. WFNX continues online as well, and is formally relaunching on Oct. 31.

Here’s the announcement from Globe publisher Christopher Mayer:

I’d like to update everyone on a change in the leadership of the Globe. After 17 years, Lisa DeSisto will be leaving the Globe to become chief executive officer of MaineToday Media and the publisher of the Portland Press Herald. Lisa’s contributions to the Globe and Boston.com have been enormous, and she will be missed.

Fortunately, she has a strong team in place. Jason Kissell, Jane Bowman, and Tom Cole will report to me. Jason Kissell, vice president for advertising, will take on all advertising sales responsibilities, including digital advertising operations. Jane Bowman, executive director of advertising, will retain her business development responsibilities and add oversight of marketing and RadioBDC. Tom Cole, executive director of business development, will continue in the role of strategic planning and development for advertising.

Lisa will be with us for the next two weeks. During that time, she will help with the transition. Though we will miss her creativity, enthusiasm, and friendship, this is a great opportunity for her. Please join me in wishing her well in her new role.

And here is the MaineToday announcement.