Banyan Project – Media Nation

WHAV Radio takes note of the 200th anniversary of The Haverhill Gazette

The Haverhill Gazette in the early 1900s. Photo via WHAV.

The Haverhill Gazette marked its 200th anniversary in 2021, and WHAV Radio has taken note of the occasion in a lengthy tribute. The Gazette, an independently owned daily for most of its existence, launched WHAV in 1947 under the auspices of a publisher who was distantly related to the Taylor family, which then owned The Boston Globe. The station was revived about 15 years ago and converted to a nonprofit, low-power FM station (it also streams) by local advertising executive Tim Coco, who continues to run it as an independent source of news.

Coco and David Goudsward trace the Gazette from its founding in 1821 to the present day. I had no idea that Haverhill’s favorite son, the poet John Greenleaf Whittier, was the editor for a brief period in the 1830s.

A long series of events that led to the shrinkage of the Gazette began in 1957, when William Loeb, the notorious right-wing publisher of the Manchester Union Leader (now the New Hampshire Union Leader), took advantage of a strike at the Gazette by starting a competing paper, the Haverhill Journal. Coco and Goudsward write that the Gazette was sold to a consortium comprising The Eagle-Tribune, then of Lawrence, now of North Andover; The Sun of Lowell; and Vermont’s Burlington Free Press.

John Greenleaf Whittier. Image via the National Portrait Gallery.

Although the arrangement somehow managed to pass antitrust muster, I’m old enough to recall stories that The Eagle-Tribune and The Sun weren’t going to let the Gazette get too good. The Gazette changed hands several more times and in 1998 was sold to The Eagle-Tribune. Today, the Gazette is a weekly. Both the Gazette and The Eagle-Tribune, which remains a daily, are owned by CNHI, a corporate newspaper chain based in Montgomery, Alabama. As Coco and Goudsward write of the Gazette:

It is better off than the thousands of newspapers that have succumbed in recent years, but still a shadow of its former self — the victim, first of consolidation that reduced it from a robust daily to a weekly, and then of the loss of its advertising base to electronic media.

For several years, I followed news coverage in Haverhill quite closely, as it was the first community chosen by the Banyan Project in which to launch a cooperatively owned news organization, to be known as Haverhill Matters. The idea never came to fruition despite years of planning. During those same years, Coco was building WHAV into a vital source of local news and information, both over the air and online.

Are cooperatively owned news projects an idea whose time has finally come?

Kevon Paynter. Photo via Bloc by Block News.

Among the more intriguing business models for news organizations is the co-op. They’ve been slow to get started, but their time may finally be coming. For years I followed the Banyan Project’s efforts to launch a demonstration site in Haverhill, Massachusetts, which ended up falling short. The Mendocino Voice is transitioning from for-profit to a co-op that will be owned by employees and readers. And the Voice is not alone.

Last week I sat in on a webinar called “Cooperatives in a Changing Media Landscape,” part of the Next Gen Entrepreneurship online conference. Two people immersed in co-ops discussed their experience: Kevon Paynter, co-founder and executive director of a project called Bloc by Block News, which reports on news in Maryland and aggregates the work of other publishers; and Jasper Wang, the co-owner and vice president of revenue and operations at The Defector, a mostly sports site founded by former employees of Deadspin, which in its heyday was part of the Gawker network. The moderator was Olivia Henry, a graduate student at the University of California in Davis.

The two projects are very different. The Defector was born big, launching last year with 19 employees — 18 of them editors and writers — and 10,000 subscribers. It currently has 39,000 subscribers. According to Wang, everyone is being paid a salary. The lowest is $58,500, with the possibility of making more depending on how much revenue the site is generating. (It’s more complicated than that, but never mind.)

“We’ve been financially sustainable since pretty early on,” Wang said. The site is owned by the employees, he added, with everyone participating in the governance of the site.

For those of us who are concerned about the local news crisis, Bloc by Block is intriguing. Paynter said the spark for it came during the 2016 election. When he went home to New Jersey to vote, he said, he knew who he would cast his presidential ballot for — but he didn’t have a clue about many of the other offices that were also being contested.

“I had no idea who to vote for when it came down to the local issues,” he said. He added that when he started talking with people after the election, many told him they simply vote for one party, Google the candidates or “we kind of make a guess the night before.”

Bloc by Block is supported by nonprofit foundation money, including Maryland Humanities; Paynter sees covering the arts and culture as part of his local news mission. The project is developing a mobile app that will allow users to see news from multiple publishers. Noting that there are more than 130 newspapers in Maryland, Paynter said, “There’s a discoverability issue, and we want to solve for that.”

Unlike The Defector, Bloc by Block is what Paynter calls a “multi-stakeholder cooperative,” with ownership shared among readers and the publishers whose news is being aggregated. Readers themselves can cover local governmental and neighborhood meetings, he added.

“It’s really about civic engagement as well as news,” he said, explaining that he wants his audience to “not simply be passive consumers of information but active participants.”

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Can hopes for local news co-ops ever turn into reality? A conversation with Tom Stites

After nearly a decade of attempting to raise money and spark interest in the idea of a cooperatively owned community news site, a group of volunteers in Haverhill, Mass., announced this month that they were shutting down.

The site, which would have been known as Haverhill Matters, was to be a pilot for the Banyan Project, the work of veteran journalist Tom Stites, who hoped to seed co-ops in news deserts across the country.

A former top editor at The New York Times and the Chicago Tribune, as well as the founder of several print and online publications, Stites hasn’t yet given up on his idea. But he admits that he’s frustrated by the lack of interest from prospective funders.

“I’ve been heartbroken every time I’ve seen a journalistically robust digital site go out of business,” he says, “knowing that it might have easily made the conversion to co-op if Banyan had had the funding to support them.”

I followed the Banyan Project’s efforts to launch Haverhill Matters from the beginning, writing about it in my 2013 book on new forms of online community journalism, The Wired City, and over the years for Nieman Lab and for my blog, Media Nation. (Click here for a complete index of my Banyan coverage.)

I reached out to Stites with the idea of having a conversation that would mark the end of a long journey — except it might not be over yet. News co-ops remain an interesting idea that could help fill some of the gaps created by the failures of legacy media. A few communities here and there are trying the concept out, from Mendocino, California, to Boston and Cambridge, to rural Maine.

Here’s a lightly edited version of our interview over email.

Read the rest at the Nieman Journalism Lab. And talk about this post on Facebook.

In Haverhill, WHAV lives — but a long-planned co-op for news folds up shop

The Haverhill riverfront. Photo (cc) 2008 by Fletcher6.

For some years now, Haverhill, a city north of Boston, has been the home of two innovative local-news projects.

One, WHAV Radio, ran into fundraising problems last fall and was in danger of going under by Thanksgiving. I wrote about that for WGBH News. The other, Haverhill Matters, was intended as the pilot for the Banyan Project, an effort to establish cooperatively owned news sites around the country.

The committee organizing Haverhill Matters recently announced that it was shutting down. More on that below. But first, the good news from WHAV, whose president and general manager, Tim Coco, is soldiering on. (Disclosure: I made a small donation.) WHAV is a nonprofit with a low-power FM signal at 97.9 FM, a streaming internet presence and a robust website. Coco told me in an email:

Although I have been a board member and chairman of nonprofits over the years, they’ve all had endowments. I’m still getting used to actually operating a nonprofit without a safety net. One lesson learned this time around is crises never end and fundraising mode has to be perpetual.

During this latest episode, Haverhill Mayor Jim Fiorentini called me and predicted I wouldn’t give up. He called it a “labor of love” and I responded, “No, it’s just a labor.” I guess he was correct.

I also learned WHAV has friends it didn’t know it had. A large, regional contractor, Early Construction not only stepped up with contributions, but challenged others to do the same. Early is a business that bids on public contracts and has no need to advertise. Dick and his wife, Mary Rose, Early believe in what WHAV is doing and their words and deeds helped motivate me.

One existing underwriter, Covanta, represented by Mark VanWeelden, stepped up with technical support and ideas. He renewed his company’s pledge on the condition … that I paid myself.

Another great supporter turned out to be former Mayor Jim Rurak and his wife Kathy. The original WHAV AM 1490 went away during his time as mayor and he was advised at that time (1995), it was impossible — technically, legally, financially — to bring it back. He brought more contacts and resources to the table.

For me, it was like the end of the movie “It’s a Wonderful Life” where residents of Bedford Falls come to the aid of George Bailey. It was truly heartwarming.

Beyond this, I cut costs —pretty much eliminating live weeknight programming that didn’t support the local news effort. I also renegotiated credit card rates so more of listener/reader donations came through. The membership drive — particularly asking for monthly, recurring donations — delivered almost 50 percent more income than a year ago. It isn’t enough, but it is a base WHAV will build on.

The idea behind the Banyan Project is to set up news co-ops similar to food co-ops or credit unions — that is, news sites owned by the members, who could join by paying a fee or contributing labor, perhaps in the form of a neighborhood blog.

The person behind Banyan is Tom Stites, a veteran editor who has worked at newspapers such as The New York Times and the Chicago Tribune. I hope to have more from Stites in the days ahead. For one thing, I’m interested in knowing whether he plans to try out his concept elsewhere. But for now, here is a recent email sent to supporters of Haverhill Matters from John Cuneo, who chaired the local board of directors:

Dear Lover of Independent News,

On behalf of the Board of Directors of Haverhill Matters Cooperative, I write to inform you that we are regretfully closing up shop. We worked hard seeking various routes to build a new cooperative business model for a local news and information service.

As print journalism withers and digital journalism struggles, testing many different forms, the prize of an informed community is ever more important. Let no one mistake the demise of our efforts to signal that the application of a coop business model to local journalism isn’t feasible. Aside from our devoted mentor [a reference to Stites], none us are journalists; none of us are experienced cooperators. This is the more likely cause.

We thank all who rendered us support in many forms, moral, logistical, monetary and otherwise. We are very grateful for this. We urge all those working to build platforms for democratically shared local information and news not to be discouraged. Our goal deserves the greatest persistence. We’ll see you on the path.

Thanks again so much for your shared interest.

Cuneo did not respond to an email I sent to him seeking comment.

I’ve written a lot about news efforts in Haverhill over the years. For an index, please click here.

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A local news experiment in Haverhill may fall victim to economic woes

Tim Coco in the WHAV studio. Photo (cc) 2014 by Dan Kennedy.

Previously published at WGBHNews.org.

At a time when local news is in danger of being snuffed out by corporate chain ownership, WHAV Radio in Haverhill has established itself as a worthy alternative. Built by a journalist and advertising executive named Tim Coco, the independent nonprofit provides news and community information over the air and online.

Now, though, the station is in crisis. Annual costs have risen to about $300,000, considerably more than the $200,000 Coco — who runs the station without a salary — has been able to generate in revenue. If there isn’t a turnaround by Thanksgiving, he says, the station may cease operations.

“Our current membership drive isn’t gaining much traction,” Coco said via email. “Some cite the lack of tax deductibility with higher allowed standard deductions. Our major sponsors are as much as four months late in fulfilling pledges, and we have lost some others as they merge with larger organizations.” (Click here for my full Q&A with Coco.)

WHAV traces its Haverhill roots to the years after World War II, when the station was founded by The Haverhill Gazette, then an independent daily newspaper. Coco fell in love with the station when he was a high school student and began covering news there. The morning DJ in those years was the future television personality Tom Bergeron, who has come home on several occasions to help Coco with fundraising drives.

The original WHAV went off the air in 2002, but Coco acquired the call letters and began operating it as an internet station in 2004. Ten years later he ramped up his ambitions, reorganizing it as a nonprofit and, in 2016, adding a low-power FM signal at 97.9 FM. The station features news, community call-in shows and classic-hits music.

WHAV’s expansion coincided with the shrinkage of the city’s newspapers. Today The Haverhill Gazette is a weekly that is part of the daily Eagle-Tribune, headquartered in nearby North Andover. Their corporate owner is CNHI, a national chain of daily and weekly newspapers based in Montgomery, Alabama. The papers no longer have an office in Haverhill.

Although you couldn’t call Haverhill a “news desert,” the term used to describe communities without any news coverage, there is no question that WHAV has helped fill a gap that widened as the city’s newspapers reduced their presence. (In 2013 I wrote about WHAV and Haverhill’s newspapers as part of an assessment of the city’s media. In 2014 I recorded a video interview with Coco.)

“The need for a vibrant, competitive and thorough local news source was clear,” Coco said. “These have been WHAV’s goals in providing expanded online coverage with text, photographs and streaming audio at WHAV.net in 2014, simultaneous postings on all major social media, cable television affiliates and the permitting and launch of 97.9 WHAV-FM in 2016. The restoration of WHAV on radio also returned local news twice-an-hour weekdays, weather, community calendar every hour around the clock, a live morning show, local talk and live broadcasts of city council and school committee meetings and all Haverhill High School football games — home and away.”

And WHAV has developed an audience. According to internal metrics that Coco shared with me, some 184,000 unique visitors accessed the station’s website during the past 30 days — an impressive figure given the operation’s small geographic footprint. “Local news is a web traffic driver,” Coco said. “Our original reporting of breaking news, particularly a murder Saturday at a nursing home, drove web numbers to a new high.”

My own interest in Haverhill was originally rooted in a different local news concept — the Banyan Project, an idea developed by Tom Stites, a veteran journalist who has worked as an editor at The New York Times and The Chicago Tribune. Stites hoped to begin cooperatively owned local news sites across the country, starting in Haverhill. Unfortunately, after years in the planning stages, Haverhill Matters, as the site is known, has yet to make it off the launching pad. Here, for instance, is a story I wrote about Banyan for Nieman Lab in 2014. Not much has happened since then.

Coco was originally a member of the steering committee for Haverhill Matters but left in frustration. “I hoped Haverhill Matters and WHAV could launch together — you know, strength in numbers,” he said. “That group got lost in analysis paralysis and never published a single news story. In the end, Haverhill Matters tied up many donors with the promise of an imminent launch. Some are still waiting even though WHAV sure could use their support.”

But the notion that Banyan somehow steered revenues away from WHAV is disputed by John Cuneo, who serves as president of the Haverhill Matters board. “I do not believe we are a threat to WHAV.net,” Cuneo told me, adding that, if anything, WHAV’s presence made it more difficult for Haverhill Matters to raise money. “I wish Tim all success,” Cuneo said. “He’s been very dedicated for many years in successfully bringing local news to Haverhillians.”

Stites, despite multiple setbacks over the years, still remains hopeful that grant money will materialize that would enable the Haverhill co-op to begin covering news. “A new Banyan suitor has appeared,” Stites said. “What was looking like the end of the road might not be the end.” The idea of a news co-op run in a way similar to that of a food co-op or a credit union remains intriguing, and I hope Stites and the Haverhill Matters folks finally get to try it out. But it has been an awfully long time.

As for WHAV, Coco hopes that going public might shake loose some money and allow him to keep covering the news. “The people at the foundations need to give nonprofit, local news radio another look, especially those stations like WHAV that have committed to multimedia approaches and in poorer and, if I may be so bold, undereducated communities,” he said. “It took 20 years to restore WHAV, so it may take time.”

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Community radio gets a boost in Haverhill

The FCC has approved a low-power FM (LPFM) broadcasting license for WHAV of Haverhill, according to an announcement on the station’s website. Congratulations to Tim Coco, who has worked tirelessly to revive this once-thriving independent source of community news and information.

Here is a blog post I wrote about Coco’s efforts in 2013. And here is a video I produced last fall about local media; Coco is one of my subjects.

WHAV is currently a mostly online station, supplementing its Web stream with an extremely weak AM signal and some distribution on local cable. The new signal (97.9 FM), once it’s in place, will reach all of Haverhill and surrounding communities.

Until recently Coco and WHAV were part of the Banyan Project, which has been attempting for the past few years to launch a pilot site in Haverhill to test out the idea of cooperatively owned community news.

Correction: Post updated to reflect Coco’s recent departure from Banyan’s Haverhill organizing committee.

Hyperlocal news, civic engagement and spirituality

Is there a connection between hyperlocal journalism, civic engagement and spirituality? Not directly. But in “The Wired City” I argue that New Haven Independent editor Paul Bass’ emphasis on community and right actions are tied to his involvement in Judaism.

In Haverhill, Massachusetts, Banyan Project founder Tom Stites is working to launch Haverhill Matters, the first of what he hopes will be a network of cooperatively owned news sites, in line with the way Unitarian Universalist congregations govern themselves.

Stites, among other things, is the retired editor of the UU World, the denomination’s quarterly magazine. In the current issue, I write about my fellow UU Stites:

Although both Haverhill Matters and the Banyan Project are purely secular endeavors, Stites sees some parallels between his idea and Unitarian Universalism’s Fifth Principle: “The right of conscience and the use of the democratic process within our congregations and in society at large.” “If you think of news communities and religious communities — meaning congregations — as comparable, the authority of the congregation comes from its members,” says Stites. “It’s a democratic institution, things are decided by discussion and vote. With the co-op model it’s the closest in all possible ways to the congregational polity model. There really is a real congruence there.”

I also offer some thoughts about the New Haven Independent and community-building as well as The Batavian, whose publisher, Howard Owens, sees a strong, locally owned business community as a key to fostering civic engagement. I hope you’ll take a look.

Photo (cc) by McKay Savage and published under a Creative Commons license. Some rights reserved.

Return of hometown news: Indy, local and online

This article appears in the Summer 2014 edition of Yes! magazine and is (cc) by Yes! Republished under a Creative Commons license. Some rights reserved.

On a cold night in January, eight people gathered in a harshly lit classroom at Northern Essex Community College in Haverhill, Mass. Over cookies and bottled water, they discussed their latest plans for a project that has been years in the making—a cooperatively owned online news operation to cover their working-class city of 60,000.

The site, set to launch by the end of 2014, will be known as Haverhill Matters. It is the fruition of an idea called the Banyan Project, developed by Tom Stites, a retired journalist whose career included stops at The New York Times and the Chicago Tribune. As with food co-ops, the site will be owned by the members, who will be able to join by contributing money or labor—perhaps by writing a neighborhood blog or covering governmental meetings. If it is successful, Stites hopes to roll out similar news co-ops around the country.

The goal is to serve “news deserts,” a term Stites adopted from “food deserts.” Although Haverhill is covered by a daily and a weekly newspaper, they do not compete: Both are owned by an out-of-state corporate chain that has cut its staff significantly in recent years. The papers no longer have an office in Haverhill. Stites believes that just as a lack of fresh, nutritious food can be harmful to personal health, so, too, can a lack of fresh, relevant news be harmful to civic health.

How would Haverhill Matters make a difference? Mike LaBonte, who co-chairs the planning committee, cites the voluminous coverage given to the 1971 opening of a farmers market by the independent daily that then covered the city. Forty years later, he says, an attempt to revitalize the market received minimal attention.

“There are some aspects of the news that are simply not covered,” LaBonte says. “What I’m hearing from an awful lot of new people is ‘How do I find out what is going on in Haverhill?’”

The Banyan Project may prove to be one way of revitalizing civic engagement through local journalism, but it is far from the only way. Across the country, as traditional news organizations have shrunk, independent online news organizations have sprung up, sparking renewed interest in community not just through news coverage, but also by creating a conversation around that coverage.

Ongoing dialogue with readers

One of the oldest of these online news communities is the New Haven Independent, founded in 2005 by Paul Bass, former star reporter and political columnist for the alternative New Haven Advocate (killed off by its corporate owners). The Independent is staffed by four full-time journalists and is supported through foundation grants, donations from wealthy individuals, sponsorships by large institutions such as colleges and hospitals, and reader contributions.

From the beginning, Bass has carved out a niche that is distinct from the local daily newspaper by fostering an ongoing conversation with his community. Examples range from the ambitious, such as citywide forums on education reform and local politics, to the accidental, such as a mayoral candidacy that played out in the Independent’s comments section in 2007. In that instance, a local real-estate agent announced he was running, only to face a barrage from other commenters after he expressed ignorance of the city’s African American neighborhoods. To his credit, he withdrew shortly thereafter, writing that he realized he had much to learn about his adopted city.

Bass takes comments seriously. Pseudonyms are allowed so as to protect police officers, teachers, parents, and other city stakeholders who would be uncomfortable speaking out under their real names. But every comment is screened by someone on the Independent’s staff before it is posted—or rejected. Bass had to tighten up the rules following an outburst of online sociopathy sparked by an unusually contentious mayoral campaign in 2011. Among other things, would-be commenters now have to register using their real names, though Bass still allows them to post under their pseudonyms. Overall, though, the comments are far more civil and substantive than is the case at most news sites.

Civic engagement at the Independent can also take the form of day-in, day-out news coverage of relatively small quality-of-life issues that larger media can’t be bothered with. For instance, in 2010 the Independent reported on two incidents in which city police confiscated cell phones from bystanders so they couldn’t take video of officers as they made arrests.

The Independent flogged the issue for months. The result: statements from the mayor and the police chief affirming the right of the public to take video of police actions; an internal investigation that found officers had mishandled the two incidents; a mandatory training session at the police academy; and a bill filed at the Connecticut Statehouse making it easier for camera-wielding civilians to sue in response to police harassment. Though the bill did not pass, overall it was an impressive display of how a small news organization rooted in the community could punch above its weight.

“I’ve learned that the public can steer the conversation and take the story to a better place than reporters or editors could ever take it alone,” says Bass.

Four hundred miles west of New Haven, in the small city of Batavia in western New York, Howard Owens is promoting a different kind of civic engagement. Since 2008, his community news site, The Batavian, has been covering Batavia and rural Genesee County—first as part of the GateHouse Media chain, and then independently after Owens’ executive position with the company was eliminated in early 2009. Like Bass, Owens takes online comments seriously; unlike Bass, he requires commenters to use their real names.

Owens has done his share of in-depth coverage at The Batavian, competing with—and sometimes beating—the local daily paper. What keeps his readers engaged, though, is his close attention to more mundane matters: fire alarms, accidents, new park benches being installed, and the like.

“If the siren goes off, people want to know what’s going on,” he explains. “I’ll put something up even if it’s a false alarm. We go out and cover a lot of things that the newspaper tends to overlook as not being important or not worth their time.”

Owens is especially passionate about The Batavian’s relationship with local businesses. As a for-profit, the site depends on advertising, and one of Owens’ beliefs is that “advertising is content.” The Batavian is filled with small ads—nearly 150 of them—from pizza shops, funeral homes, doctor offices, heating companies, tattoo parlors, car dealerships, dog groomers, and the like. Owens does it for the money, of course. But he also is a strong believer in the importance of locally owned enterprises in building a self-sufficient community. As a matter of principle, he refuses to accept ads from Walmart and other national chains.

“We saw declining news readership as both a symptom and potentially a cause of declining civic engagement, thinking that newspapers have sort of lost their focus on their local communities,” says Owens. “We wanted to return that focus by concentrating solely on one community.”

Ordinary Citizens Working with Journalists

The New Haven Independent and The Batavian are proving that both nonprofit and for-profit models can viably foster independent hyperlocal news sites. Both of them, though, depend on professional journalists. In Haverhill, Tom Stites and local activists are hoping to find out whether volunteers can produce worthwhile journalism if they’re provided with a sense of ownership and put to work alongside professionals. The Banyan model calls for two full-time paid employees, an editor and a general manager. The rest of the coverage will come from volunteers, including neighborhood residents and students. It’s a tall order, given how labor-intensive local journalism can be.

Before it can happen, though, the Haverhill Matters planning committee needs to find out if residents will support the project. Committee members figure they need $50,000 in donations from so-called founding members, as well as continuing support in the form of $36 annual fees from at least 1,200 members. At a time when most news sites are free, it’s an ambitious undertaking. The Haverhill Matters launch has been postponed on several occasions. At the January planning meeting, Tom Stites said 2014 has to be the year that it finally gets off the ground.

“We enter 2014 with some momentum. We’ve got to keep it. We’ve got to build it. We’ve been picking away at this thing for a couple of years,” Stites said. “If we don’t do it this year, chances are it won’t get done.”

For those who believe in the importance of local journalism and civic engagement, the experiment unfolding in Haverhill will be important to watch.

Banyan Project targets 2014 for its Haverhill launch

This article was previously published at the Nieman Journalism Lab.

Having overcome a series of logistical obstacles, Haverhill Matters, the Banyan Project’s long-delayed demonstration site, appears to be on track to launch sometime in 2014. Banyan’s founder, veteran journalist Tom Stites, hopes the pilot will foster the rise of local news organizations that would be cooperatively owned and managed, similar to food co-ops and credit unions.

“We enter 2014 with some momentum. We’ve got to keep it. We’ve got to build it. We’ve been picking away at this thing for a couple of years,” Stites said at an organizational meeting on Tuesday evening. “This is the kickoff, right now here tonight, of the pivotal year. If we don’t do it this year, chances are it won’t get done.”

For some years now, Stites, who’s worked as an editor at The New York Times and the Chicago Tribune among other places, has talked about fostering news co-ops in so-called news deserts: communities underserved by traditional media. (Here’s a story I wrote for the Nieman Lab about Banyan’s Haverhill plans in 2012, and here’s a followup I wrote last May.)

Haverhill, a city of about 60,000 in the Merrimack Valley north of Boston, is covered by a corporate daily and an affiliated weekly, both of which are headquartered in nearby North Andover. The city is also home to an online radio station currently seeking a low-power FM license and a robust community television operation, both of which will partner with Haverhill Matters.

Since last spring, a committee of local volunteers has been working to get Haverhill Matters off the ground. At Tuesday’s meeting, held on the Haverhill campus of Northern Essex Community College, Stites and seven committee members agreed on a rough timetable:

By next month, the Haverhill Matters website will go live with a message to the community in an attempt to generate interest and paying members.
By late March, committee members will have recruited 30 people to become founding members (at $250 a piece).
Those 30 founding members will, in turn, recruit another 170 founding members (for a total of 200) to provide Haverhill Matters with an initial budget of $50,000.
Once the money is in place, an organizer will be hired to get the site up and running.

Reaching the $50,000 threshold will trigger something else as well — the site’s first journalism project. Stites proposes asking the co-op’s members for ideas about a significant piece of enterprise reporting. Those ideas will be put up for a vote, and a freelance journalist will undertake the winning assignment, all the while soliciting the community for suggestions, documents, and the like.

The goal, Stites said, is to use the crowdsourced reporting project to generate more interest in the project. Anyone will be able to read Haverhill Matters for free. But in order to post comments and take part in the site’s online community, people will have to become members — either by paying $36 a year for an individual membership or, as with a food co-op, contributing labor. But rather than bagging groceries, a Haverhill Matters member might write a neighborhood blog.

Fully staffed, the site would have a full-time editor, a full-time general manager who would also be engaged in the journalistic side and a part-time office manager who could also offer technical support.

The process laid out Tuesday was a somewhat convoluted one, which brought some sharp observations from Amy Callahan, an English professor who runs the journalism/communications program at Northern Essex. Her basic question: Why not start a small, minimally funded news site as soon as possible and give it a chance to grow over time? Why wait until $50,000 is in the bank?

Callahan’s questions were good ones. But having watched the process unfold since last April, I’ve come to see that launching a co-op is not a simple matter. There are numerous rules and regulations that must be followed in order to make sure that it’s viable and run by the members. Starting a nonprofit or for-profit news site is simple by comparison.

I can also understand the need to hire and pay a full-time organizer. “I’d love to believe it could be done more incrementally,” said committee co-chair Mike LaBonte. But the site needs a paid organizer, he added, “because we’ve been doing this with the spare time we don’t have.”

If Haverhill Matters succeeds, Stites hopes it will lead to news co-ops around the country. The Banyan Project, a nonprofit, would sell these nascent co-ops software and advice, which Stites believes would make it easier for local organizers. Haverhill Matters would not be the first news co-op (that distinction belongs to a site in Hawaii), though its status as the pilot for a more ambitious project makes it notable.

There’s no question that innovative approaches to providing local news are needed. Newspapers continue to struggle. AOL wiped Patch off its books Wednesday, spinning it off and handing majority control to an outside investment firm. And though there are a number of independent local news sites, there’s a ceiling on how many are feasible: Few people possess the necessary combination of journalistic skills, technological acumen, and entrepreneurial ambition to run one successfully.

Banyan promises something different — community news produced by a community-owned news organization. That’s why it’s worth keeping an eye on Haverhill in 2014.

New Haven Independent seeks to build community radio station

This article was previously published by the Nieman Journalism Lab.

The New Haven Independent, which launched eight years ago amid the first wave of online-only community news sites, may soon expand into radio.

The nonprofit Independent is one of three groups asking the FCC for a low-power FM (LPFM) license in New Haven, Conn. If successful, editor and founder Paul Bass says that “New Haven Independent Radio” could make its debut at 103.5 FM in about a year.

“It would be a fun thing if we get it. I’m told it’s very hard,” Bass says. “We’re by no means talking as if we’re going to get this license. We thought it would be worth a shot.” He envisions a mix of news from the Independent and La Voz Hispana de Connecticut, the Independent’s content partner (and landlord), as well as music, public affairs, and shows produced by local nonprofit organizations. The station would be on the air at least 16 hours a day.

The three New Haven applications are part of the FCC’s great LPFM land rush. Legislation signed by President Obama in 2011 eased restrictions on low-power stations, and the FCC is expected to approve about 1,000 applications sometime in 2014. More than 2,800 applications were received by the deadlinelast month, according to the website Radio World. (Thanks to Aaron Read of Rhode Island Public Radio for tipping me off about the Independent’s application.)

According to the Prometheus Radio Project, a longtime advocate of expanded community radio, “the over 800 low-power stations currently on the air are run by nonprofits, colleges, churches and emergency responders.” For years, the radio industry and (believe it or not) NPR fought the expansion of LPFM, arguing that new stations would interfere with established broadcast frequencies — a concern that advocates say is unwarranted.

Like all LPFM stations, New Haven Independent Radio’s broadcast footprint wouldn’t extend much beyond the city limits, although it would stream online as well — which could be significant, Bass says, given predictions that most cars will have streaming Internet radio within a few years.

Inspired by Haverhill

Bass says he got the idea from WHAV Radio in Haverhill, Mass., a nonprofit online community station (it also has a weak AM signal) whose volunteer general manager, Tim Coco, is seeking to expand with an LPFM license of his own. (I wrote about Coco’s radio ambitions last summer.) Coco, who runs an advertising agency and is a local politico of some note, is also among a group of residents working to launch a cooperatively owned community news site to be called Haverhill Matters, under the auspices of the Banyan Project.

“I’m happy I provided some inspiration,” Coco told me by email. “I believe the more local voices, the better for the community.”

Although Bass, if he is successful, may be the first hyperlocal news-site operator to start an independent radio station, the connection between the two media is a natural one. For instance, Howard Owens, publisher of The Batavian, a for-profit site that covers Genesee County in western New York, has partnered since 2009 with WBTA, an AM station with a strong community presence. An even more ambitious project is under way in the heart of the country, as the St. Louis Beacon news site is merging with St. Louis Public Radio.

Donna Halper, a longtime radio consultant and historian who is an associate professor of communication at Lesley University, says a multiplatform presence of the sort Bass envisions is crucial at a time when the audience has become fragmented.

“These days, it’s a multimedia world, and even a low-power FM station can get people talking” about your work, she says. “In this kind of environment, the more platforms you are on, the more you have top-of-the-mind awareness.”

On the other hand, industry observer Scott Fybush, who writes about radio for his own eponymous website, warns that Bass may not quite realize what he is getting into.

“Twenty-four hours a day of radio is an unforgiving taskmaster,” Fybush said in an email. “There are lots of applicants in this LPFM window who have what appear to be noble ideas, but keeping a station going with engaging programming day in and day out isn’t easy to do.”

Three-way contest

But that’s getting ahead of things, because first Bass has to win the three-way contest for the New Haven license. And that is by no means assured. (Bass’s application was filed by the Online Journalism Project, the nonprofit entity that acts as the Independent’s publisher of record.)

According to documents on file with the FCC, the other two applicants are a Spanish-language organization and a Christian broadcaster called Alma Radio. Even though LPFM is intended to encourage localism, Alma proposes to broadcast nationally syndicated religious programs, including “Focus on the Family,” hosted by the controversial evangelical leader James Dobson. Alma Radio’s oversight board, according to a “Purposes and Objectives” document it included with its application, is “composed of members who believe and have a personal relationship with Jesus Christ.”

Although Bass says his ideas for the station are still evolving, he included a detailed proposal with his FCC application, with such diverse offerings as a morning news program; a daily “La Voz Latino Community Hour”; a collaboration with The Inner-City News, a local African-American publication; community theater; and a two-hour evening program to be called “Joe Ugly Presents Local Hip Hop.” (Joe Ugly is the nom de rap of a New Haven music impresario who runs an Internet radio station called Ugly Radio.)

One of the New Haven Independent’s funders has already put up $3,000, which paid for legal and engineering services. If Bass wins the license, he estimates it would cost $30,000 to build the station and $60,000 to $70,000 to pay a full-time employee to run it — a substantial amount over the approximately $500,000 a year the Independent now receives in donations, foundation grants, and corporate sponsorships.

The opportunity is clear enough. Done right, it would enable Bass to bring New Haven Independent journalism, with its hyperlocal emphasis on neighborhoods, schools, and city politics, to a new audience — and to entice that audience, in turn, into sampling the Independent.

The danger, of course, is that the radio project would drain resources and attention away from the Independent itself, diluting its mission with a gamble on a new platform that may or may not succeed. Bass’s answer to that challenge is simple and direct: “We have to make sure it doesn’t.”

Photo (cc) by Michael Coughlan and published under a Creative Commons license. Some rights reserved.